Gordon Rigg Brand Guidelines

Page 1

BRAND GUIDELINES



The Gordon Rigg story

Page 3 - 4

Our Logo

Page 7 - 8

Logo Use and Misuse

Page 9 - 10

Typeface

Page 11 - 12

Colour

Page 13 - 14

Bottoms Mill Shop

Page 17 - 18

Gordon’s Bistro

Page 19 - 20

2


The Story Gordon Rigg was born in Bacup, Lancashire in 1919, the second eldest of five brothers. Gordon was raised in a house just overlooking the present Garden Centre site, and attended the local Walsden Board School. Leaving school at fourteen he had several jobs in local mills whilst also helping his father on his allotment growing rhubarb and raising poultry and eggs. For a time he sold poultry and fish from a hand cart, pushing it round the streets ringing a bell. However, it was Gordon’s real ambition to grow plants. On the 24th August 1945 Gordon opened his own garden business at our Walsden site. He started off with a £150 loan to buy 2 greenhouses, 2 cabins and a shed with garden tools. The whole site was very small (under 1/4 acre) compared to the 6 acres which it is now. Gordon, assisted by his wife Jessie and his son Peter, was personally involved in growing the plants and the whole development of Gordon Rigg Garden Centres up to his death in 2004, aged 84. Jessie Rigg died in 2006. The business continues to be run by his son Peter and Peter’s wife Pauline. BRAND GUIDELINES


The late Gordon Rigg with his wife Jessie.

Gordon Rigg.

Inspiring gardeners since 1945 Since the opening of the first Garden Centre Gordon expanded his business into a second site at Kingsway, Rochdale and also the latest addition, Bottoms Mill Shop and Cafe, opposite the Walsden Site.

4 BRAND GUIDELINES


5 BRAND GUIDELINES


6 BRAND GUIDELINES


The Logo Logo One is the primary logo for the garden centre and should feature on branding, labels, internal wayfinding and external signage. Logo two should be used on smaller items only in incases where the logo one wouldbe illegible.

10mm exclusion zone around each logo

7 BRAND GUIDELINES


Logo One

Logo Two

Minimum size 57mm x 4.5mm

Minimum size 31mm (w) x 3mm (h)

8 BRAND GUIDELINES


Logo Dont’s Our logos should not be edited in any way or used out of context. The following are some examples of unacceptable usage of the logo.

Any other colour than black or white

Different layout

GORDON RIGG Any other serif typeface

9 BRAND GUIDELINES

Transformed or editied in any way


GORDON RIGG Any sans serif typeface

With non-related photography

Displayed on an angle

AT

GARDENING SUPPLIES

With another tag line

In association with anoher brand

Underlined

10 BRAND GUIDELINES


Typeface The Gordon Rigg logo and signage should produced using Minion Pro with 2.5mm letter spacing. Open sans is to be used for body copy, online purposes, in materials such as PowerPoint presentations, screen presentations, website, internet/intranet and emails.

Aa

Minion Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!()£&*\<>“”

Aa

Minion Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!()£&*\<>“”

11 BRAND GUIDELINES


Aa

Open Sans Regular

Open Sans Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!()£&*\<>“”

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!()£&*\<>“”

Aa

Aa

Open Sans Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!()£&*\<>“”

12 BRAND GUIDELINES


Colour Gordon Rigg stores stock a wide range of products that fall into different categories, therefore a colour has been chosen to represent each category to enusre that visitors can find items easily. Interior signage, labels and web pages should adhere to the chosen colour to represent each area.

13 BRAND GUIDELINES

Bird Care

Outdoor Living & Leisure

C 3 M 76 Y 100 K 0

C 33 M 88 Y 100 K 47

Floristry & Gifts

Pets & Aquatics

C 0 M 98 Y 51 K 0

C 77 M 54 Y 0 K 0


Bottoms Mill Shop

C 48 M 63 Y 0 K 0

Gardening

C 86 M 26 Y 100 K 14

Cafe

Gordon’s Bistro

C 0 M 95 Y 93 K 0

C 0 M 0 Y 0 K 80

Plants

C 2 M 3 Y 89 K 0

Internal Use

C0M0Y0K0

C 0 M 0 Y 0 K 100

14 BRAND GUIDELINES


A selection of our outdoor fish from 15 the aquatics department in Walsden. BRAND GUIDELINES


16 BRAND GUIDELINES


Opposite our Walsden store is the Bottoms Mill Shop that stocks a wide range of home furnishings and also our famous cafe.

17 BRAND GUIDELINES


18 BRAND GUIDELINES


Gordon’s Bistro is our newest venture. Situated at our Rochdale store.

Bistro 19 BRAND GUIDELINES


20 BRAND GUIDELINES


BRAND GUIDELINES


We hope you choose to visit soon.

Pete r and Pauline

BRAND GUIDELINES


Rochdale Road, Walsden, Todmorden OL14 7TJ


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.