THE MUSEUM
BRAND GUIDELINES
LOGO Contrast of sans serif and script font to highlight the modern film industry and the prestigious perception of the academy.
THE MUSEUM
EXCLUSION ZONE 10mm exclusion must be kept around logo to ensure that it stands alone from other text or images.
THE MUSEUM
TYPEFACE Script font: Exmouth
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*():”{}|?<>
Body Copy: Open Sans
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*():”{}|?<>
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*():”{}|?<>
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*():”{}|?<>
KERNING Open Sans aspect of the logo must be at 200 kerning points.
THE MUSEUM THE MUSEUM Kerning 200
LOGO SIZE Logo must not be any smaller than 55cm x 85cm (business card) due to foiling.
THE MUSEUM 55cm x 85cm (business card)
COLOUR Logo in gold foiling or black spot varnish.
Body Copy in pure black.
Brochure covers in either black or white.
BRAND Any promotional material/stationary for the Academy Museum must be printed onto black stock no thinner than 120gsm with gold foiling for logo or black spot varnish. OR White silk coated stock no thinner than 100 gsm for letters, brochures and promotional materials such as flyers. Tickets for the museum must be printed onto gold card (140gsm) OR off white card for childrenâ&#x20AC;&#x2122;s admissions.
THANK YOU FROM
THE MUSEUM