Ellen Setterfield
OUGD503
Responsive
Studio Brief 2
Collaborative Practice
Brief
Target Audience
Mandatories
Devise a campaign that dispels myths about careers in the house building industry, attracting young talent to Redrow in the process.
Our target audience is the age groups of 14-18 year olds, both GCSE (year 10/11) and AS-Level and A-Level (lower and upper sixth formers).
We’d like to keep our brief as open as possible but the integrity of the Redrow brand must be respected at all times, and we’d like any activity to direct people to our website, wherever possible or appropriate.
Background Redrow is one of the UK’s largest housebuilders, building almost 3,000 new homes per year across England and Wales.
Ellen Setterfield
OUGD503
Responsive
Studio Brief 2
Collaborative Practice
Business Support
Construction
Sales
Responsibilities:
Responsibilities:
Responsibilities:
Accounting, General office work, administration, contacting sites, human resources, customer service skills, time management training courses and employment law.
Carpenter, building, training, project manager and site manager.
Coaching, presentation, appraisals, leadership and management.
Technical
Commercial
Land and Planning
Responsibilities:
Responsibilities:
Responsibilities:
Drawing up plans, engineering, architecture and training from university.
Attending meetings, site visits, appraisals, producing budgets, dealing with sub-contractors, authorising payments, interacting with other teams, leadership and co-ordinating information and resources.
Acquiring planning permission for sites, re-visiting sites, training within other areas (land, technical, construction and sales).
Ellen Setterfield
OUGD503
Responsive
Studio Brief 2
Collaborative Practice
Endless Scroll
Iconography
Illustration
A website which is simply scroll this makes it easy for the user to navigate. Fixed navigation bar to ensure user can choose a specific page, giving control to the user.
Navigation bar which is made up of icons, each icon will be in a different colour to represent each different career option.
Illustrative buttons to ensure the user can visualise the job which they are looking at. This will give the user a more informed understanding of the job and what it requires.