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SPACE IS T COPYRIGHTS © 2019 AYELET COHEN All rights reserved. No part of this book may be used or reproduced in any manner without the written permission of Ayelet Cohen. AYELET COHEN (“Ellie”) PHONE / 1 415-881-0285 EMAIL / cohen812@gmail.com WEB / elliecohendesign.com ACADEMY OF ART UNIVERSITY 601 Brannan St, San Francisco, CA 94107 DIRECTOR / Kathleen Valkuchak INSTRUCTOR / Leonarda Tamayo Course / Portfolio TYPEFACE / BigCity Grotesque Pro, Neuropol X SOFTWARE / InDesign, Illustrator, Photoshop, 3ds Max, Revit, Autocad Binding / By Ayelet Cohen
THE PLACE
You have to believe in the orbs to have design’s out of this world.
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ellie cohen B e i n g b o r n o u t s i d e o f Te -Av i v, Ellie had an early opportunity to e x p l o r e t h e c i t y, w h i c h m a d e h e r very curious about urban lifestyle and cultures. Her innate ability to design spaces that allure attention comes from her passion for b r i n g i n g a w a r e n e s s . A l w ay s t h i n k i n g o u t s i d e o f t h e b ox t o problem solve, her engagement in the surrounding avenues of design assists Ellie in her development of being a forward t h i n k e r, a f u t u r e b u i l d e r, a n d opportunists when it comes to learning and teaching. A l w ay s l o o k i n g f o r h i d d e n meanings, obscure ideas, and meticulous details in her e v e r y d ay l i f e t o g a i n i n s p i r a t i o n and aspiration is her joy and r e a s o n f o r b e c o m i n g a d e s i g n e r.
CONtENtS
5
HAND SKETCHES Dancing Venue Pg 120-125
4
GRAPHIC DESIGN Pg 110-119
3
HOSPITALITY Carnelian Care Pg 74-109
1
COMMERCIAL
National Geographic Pg 8-47
2
COMMERCIAL
Important Market Pg 47-73
N AT I O N AL GEOGRAPHIC Compreh ensi D ve
esi gn
8
Comprehensive Design of the Company’s new headquarters offices including a
g 2019
Spr in
Mixed Use Project.
public exhibition space, Cafe and retail store. Two-story building, 13,200 sqft The Presidio, San Francisco
REVIT 3DS MAX PHOTOSHOP ILLUSTRATOR
9
34 Graham St. The Presidio San Francisco Ca
20,000 sq. ft Total Located on a National Park; former Army Base. A preserved landmark near the Golden Gate Bridge. The Presidio neighborhood is historically the first settled area in San Francisco. With its rich Military history, the former base is now a bustling area for recreational facilities, Schools and businesses. The adjacent parking lot near building is occupied regulatory with food trucks and other events. The park itself maintains and preserves its history by following its classical Mission Revival style architecture. Red tile roof with a stucco facade.
10
NATIONAL GEOGRAPHIC
COMMERCIAL DESIGN
11
SITE ANALYSIS
Neighborhood The site is located at 34 Graham st., Right in front of the original Main Post of the army base, currently taken by a large lush green grass for picnic and activities. Surrounded by building such as the Presidio
Additional Information
Visitor Center, The Walt Disney Museum, The Presidio Trust, YMCA, and a few cafes and
•
Highway 101 is underground
small businesses. Since Located in a National
•
Off the Grid food event is in the Main Post Lawn
•
View of the Golden Gate Bridge, Marin and
Park, the landscaping around consists of many trees, plants and wildlife animals. Main landmark is the Golden Gate bridge.
1 2 3 4 5 6 7 8 9
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PALACE OF FINE ARTS CRISSY FIELDS PRESIDIO VISITOR CENTER COMMISSIONAIRE RESTAURANT THE PRESIDIO TRUST THE WALT DISNEY MUSEUM THE LODGE INN S.F NATIONAL MUSEUM PRESIDIO YMCA
NATIONAL GEOGRAPHIC
One building located in adjacent to the site. The building hosts multiple business. Other buildings are located at least 150 feet away. The area sees a light foot and car traffic of visitors and locals. High way noise is not an acoustical issue.
San Francisco has an average high temperature of 64 degree and a low temperature of 51 degrees. Within that,the sun hits all sides of the building during the summer, and in the winter only the east and south sides. Wind comes front he north west and since the site is located near the ocean, the breeze will be cool. COMMERCIAL DESIGN
13
CLIENT
The National Geographic Society started in Washington DC in 1888 as a small group of travelers and their patrons in the late Victorian Age at a time when European and American explorers were finding a strong audience at home for tales of adventure and foreign cultures. Shortly after, the society started one of the most prolific magazine in the world., which covered a wide spectrum of world cultures, natural resources and with an emphasis on photography, exploration and education. One of the most noted aspect of the society, is their ability to sponsor work of major scientist, adventurists and films; all research done is then published either in their newspaper or on their television shows and movies.
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PROGRAM The Society new partnership with 21st century fox has fulfilled an old ambition to open a mixed-use building that will house their West Coast corporate office as well as space for Visitor. My plan is create a unique flow that connects the different rooms and makes it easy for the visitor to navigate. Within the circumference of the existing building, having an accessible strategy of flow is important, especially in the exhibition room. Its also a priority to attract customers from surrounding business to come and enjoy the cafe My proposal is to place the cafe in the front corner, where pass-byers can see and hear from the outside.
PROJECT SCOPE Public Spaces • Main Lobby Reception desk and waiting area for groups • Cafe small kitchen, sales counter, and seating for 14 • Store one retail point of sales system and small storage room • Exhibition a flexible space for various types of displays
Support Spaces • Loading dock for deliveries, approximately 400 s.f. • Telephone/data closets, one per floor • Janitorial closet, one per floor
Offices • Offices • Reception area with four waiting chairs and a receptionist desk • Small meeting room for six people • Conference room for 16 people • Copy/print room with supply closet • Kitchenette • 12 Workstations • Private offices
• Regional Manager • Senior Editor • Senior Web Editor • Art Director • Controller • Marketing Director
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PROGRAMING
In these diagrams, I assessed the needs of any public exhibition space and the importance of its adjacencies. I conducted the Occupancy Codes and Load Factors. And Additionally, i assess the need for plumbing, acoustical concerns, or natural daylight KITCHEN
recommendations. Since it was important for me to connect the four main
CAFE
LOADING DOCK
COAT RM.
LOBBY
EXHIBITION
STORAGE RM.
RETAIL
RESTROOMS
public spaces; Lobby, Retail, Cafe, and Exhibition space. I made the decision of their connected rooms in order to make it as more efficient for walking about .
MEETING ROOM
REGIONAL MANAGER
FI RST FLOOR
REST ROOMS
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KITCHEN
WORKSPACE
RECEPTION
PRIVATE OFFICE’S (6)
COPY RM
CONF. RM
NATIONAL GEOGRAPHIC
RETAIL
STORAGE RM.
MEETING ROOM
REGIONAL MANAGER
REST ROOMS
KITCHEN
WORKSPACE
RECEPTION
PRIVATE OFFICE’S (6)
COPY RM
SECOND FLOOR
CONF. RM
COMMERCIAL DESIGN
17
CONCEPT
Critical Habitat National Geography most important subjects are earths conservation. Critical Habitat is a specific geographic areas that contain features essential to the conservation of an endangered specie or threatened area that may require special management and protection. Encroachment, the biggest factor of the environmental change, it disrupts biodiversity and threatens the earth from coastlines to glaciers. Its devastates the flora and fauna and the ecosystem.
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Through the theme of conservation, this project takes bits of information from current Environmental factors and displays them through elements of design in the interior space in order to bring the issues close to home.
NATIONAL GEOGRAPHIC
Soil is the earth’s fragile skin that anchors all life on Earth. Forests and trees are the lungs of the earth. They are comprised of countless species that create a dynamic and complex ecosystem and is among the most precious resources to humans. Increased demand for agriculture commodities generates incentives to convert forests and grasslands to farm fields and pastures.
The arctic and the ocean are suffering from the deforestation and the soil mismanagement. Water from the rain picks up toxics from the ground left from bad farming and cutting down trees. When trees get cut down the CO2 stores inside of them not only creates greenhouses gases, but as well as goes into the ocean and destroyer marine with its acidity. Which in a full circle, finds it self in the arctic, and into the melted ice.
The full circle of this theme will be shown in the circulation of the building. Each space is devoted to each factor. The Arctic, Soil Erosion, Deforestation and Ocean acidification separate the spaces within the building. The themes are revealed through colors, textures, forms abstraction, aesthetics and elements found in nature.
COMMERCIAL DESIGN
19
SPACE PLANNING LEVEL 1
Many trials and tribulations took to figure out the right sizing and proportions of each room's needs. The placements of the rooms where they made sense were all in the corners. I particularly thought the exhibition hall needs less amount of lighting, due to sensitive materials that
E
might be there like ancient treasures or delicate art. The first floor is devoted to the public. Each space A
B
C
D
E
is located in its own corner, and through the open 1
www.autodesk.com/revit
circulation, the guest is invited to visit each space Consultant Address Address Address Phone
RETAIL
410 SQFT
with an organized flow. The notion of Critical Habitat Consultant Address Address Address Phone
UP
1830 SQFT
200 SQFT
TELECOM
2
ELEV
is to connect the rooms and present awareness of the Consultant Address Address Address Phone
EXHIBITION
STORAGE
STAIR A
Consultant Address Address Address Phone
environmental factors that are defined in each area.
ELEC PANEL
Consultant Address Address Address Phone
By having them exposed, the floor plan solves the
LOBBY
440 SQFT
3
COAT RM
STAIR B
75 SQFT
RR
LOADING DOCK
325 SQFT
400 SQFT
CAFE
problem of way-finding, as well as engages the No.
Description
Date
guests.
UP
570 SQFT
KITCH
180 SQFT 4
.
PRIVATE
NATIONAL GEOGRAPHIC
PUBLIC
FIRST FLOOR PLAN A
B
C 1/4" = 1' 0"
D
E
Project Number Issue Date Author Checker
Project Number Date Drawn By
1
RR
Consultant Scale Address Address Address Phone
KITCH
CAFE
300 SQFT
200 SQFT
600 SQFT
Checked By
www.autodesk.com/revit
A101
1/4" = 1'-0"
B
C
D
2/7/2017 4:21:27 PM
FIRST FLOOR PLAN A
E
1
600 SQFT
400 SQFT
Consultant Address Address Address Phone
UP
JAN CLOS 100 SQFT
LOBBY
600 SQFT
400 SQFT
TELECOM
ELEV
LOADING DOCK
UP
RR
STAIR A
360 SQFT
Consultant Address Address Address Phone
ELEC PANEL
ELEV
Consultant Address Address Address Phone
COAT RM
EXHIBITION
60 SQFT
Description
EXHIBITION 1200 SQFT
Date LOBBY
3
750 SQFT
STAIR B
Date
STORAGE
RETAIL
200 SQFT
200 SQFT
350 SQFT 4
.
PRIVATE
4
.
PRIVATE
NATIONAL GEOGRAPHIC
NATIONAL PUBLIC GEOGRAPHIC
PUBLIC
Project Number Date Drawn By Checked By
Scale
Project Number Issue Date Author Checker
A101
1/4" = 1'-0"
1/4" = 1' 0"
Project Number
2/7/2017 4:21:27 PM
1/4" = 1' 0"
FIRST FLOOR PLAN
FIRST FLOOR PLAN
FIRST FLOOR PLAN
FIRST FLOOR PLAN
20
Description
UP
STORAGE
200 SQFT
No.
STAIR B
UP
RETAIL
Consultant Address Address Address Phone
Consultant Address Address Address Phone
100 SQFT
No.
2
ELEC PANEL
COAT RM
1100 SQFT
3
Consultant Address Address Address Phone
JAN CLOS 100 SQFT
2
TELECOM
STAIR A
Consultant Address Address Address Phone
1
Consultant Address Address Address Phone
LOADING DOCK
CAFE
Consultant Address Address Address Phone
www.autodesk.com/revit
KITCH
200 SQFT
NATIONAL GEOGRAPHIC
Date Drawn By Checked By
Scale
Project Number Issue Date Author Checker
A101
1/4" = 1'-0"
FINAL FLOOR
PLAN LEVEL 1
10
9
UP
UP
ENTER
5
8
1
4
6
ENTER
11 UP UP
2
0' 4' 0' 1/16”=1’-10” 10' 20' 40' 0' ONE 4'FLOOR8' LEVEL PLAN CL 1
1
1/16" = 1'-0"
REF
8'
7 3
REF
16'
16'
80'32' 32'
PLAN TRUE NORTH NORTH
PLAN TRUE NORTH NORTH
LEVEL ONE FLOOR PLAN CL 1 LOBBY 1/16" = 1'-0" 2 CAFE 3 KITCHEN 4 COAT CHECK 5 EXHIBITION 6 RESTROOMS 7 LOADING DOCK 8 TEL ROOM 9 RETAIL STORE 10 STORAGE 11 JANITOR CLOSET
COMMERCIAL DESIGN
21
CODE ANALYSIS LEVEL 1
STAIRS LOBBY CAFE EXIBITION STORE
22
SQFT
OCC TYP
LOAD FACTOR
800
A-3
650
A-2
1700
A-3
26 50 GROSS 13 30 NET 56
800
M
50 NET
30 NET
TOTAL
16 111
1 HR FIRE RATED WALLS 2 HR FIRE RATED WALLS EXIT PATH FIRE EXTINGUISHER NATIONAL GEOGRAPHIC
ADA BATHROOM LEVEL 1
ROOM
OCCUPANCY TYPE
OCCUPANTS
MALES/ FEMALES
TOILETS
SINKS
DRINKING FOUNTAINS
M/F CAFE
A-2
85
28
.22/.42
.66
.11
EXIBITION
A-3
56
5.5
.01/.01
.01
.01
M
11
42.5
.57/.57
.43
.17
1/2
1
1
RETAIL
TOTAL
COMMERCIAL DESIGN
23
RCP PLAN LEVEL 1
CEILING PANELS +AFF 8' 6" TYP
DROP DN CEILING +9' 4" AFF TYP
S S
P6
P6
S
P6
S
S
S
+9' 10" AFF TYP
S EX
+10' 4" AFF TYP
EX
S
S
S
EX
S
S
+9' 4" AFF EX S
S
S
S
S
P5 EX
S
S
S
S
S
S
LIGHT FIXTUR
EX
EX
RECESS P4
+9' 4" AFF
S
RECESS
S S
S
CEILING
S EX
EX S
DROP DN CEILING
S S
P
S
+9' 4" AFF TYP +9' 10" AFF TYP P1 +10' 4" AFF TYP
S
P3
PENDEN
WALL S
S
S S
1' X 4' S
S
S
S
COVED
S S
S
S
S S
P2
S
EX
S
S
S
1
EX
LIGHT FIXTURE LEGEND LEVEL ONE REFLECTED CEILING PLAN 1" = 10'-0" RECESSED WALL WASHER
+9' 4" AFF
RECESSED LIGHT
EXIT SIG
SPRINK
PLAN TRUE NORTH NORTH
S
CEILING MOUNTED LIGHT
EX
P
PENDENT LIGHT WALL SCONCE 1' X 4' SUSPENDED LED LIGHT COVED LED STRIP
EX S
EXIT SIGN WITH STROBES SPRINKLERS W/ FIRE DETECTOR
WALLPA
24 PLAN
TRUE
BR
WALL PANELS
COOKIE S ANDW HICH
MACIATO
WRAP
DRIP
S ALAD
JUICE
BOW L
WATER
S OUP
HOT COCO
CHIP S
2' - 1"
EQ
ELEVATION 3 LEVEL 1 CAFE 1/4" = 1'-0"
TYP
5' - 0"
3' - 6"
TYP
PROJECTION
WALLPAPER
SCREEN
NAT GEO
10' - 10"
TYP
LEVEL 1
1' - 6"
2
ING
3' - 5"
EQ
EQ
EQ
2' - 8"
RESIN
GLASS PANELS WAVY PANEL 3' - 4"
BRASS
HT FIXTURE LEGEND RECESSED WALL WASHER RECESSED LIGHT
BRASS
6' - 11"
ELEVATIONS
EQ
2' - 9"
EQ
RESIN
CAKE
AME RICANO E SS PRE SS O
10' - 10"
1' - 0
CAFE LATTE
PRINT ELEVATION 2 RECEPTION 1 1/4" = 1'-0"
LEVEL 1
CEILING MOUNTED LIGHT PENDENT LIGHT WALL SCONCE 1' X 4' SUSPENDED LED LIGHT
CAFE LATTE
CAKE
AME RICANO
COOKIE
E SS PRE SS O
S ANDW HICH
MACIATO
WRAP
DRIP
S ALAD BOW L
WATER
S OUP
HOT COCO
CHIP S
2' - 1" PROJECTION
BRASS
NAT GEO
SCREEN
GLASS PANELS WAVY PANEL 4"
10' - 10"
WALLPAPER
5' - 0"
ELEVATION 3 LEVEL 1 CAFE 1/4" = 1'-0"
3' - 6"
2
BRASS
3' - 5"
EQ
1' - 6"
RESIN
2' - 8"
EQ
EQ
EQ
EQ
2' - 9"
EQ
RESIN
JUICE
10' - 10"
WALL PANELS
6' - 11"
SPRINKLERS W/ FIRE DETECTOR
3' - 6"
RESIN EXIT SIGN WITH STROBES
1' - 0" 1' - 11"
COVED LED STRIP
25
26
27
LOBBY ARCTIC The lobby and the cafe both share the arctic concept and a representation of an iceberg breaking UP
through geometric shapes and white colors. The 1
flooring designate the guests to the back of the building where the exhibition is located. The Arctic is represented by the concept of critical habitat is shown through the use of geometric shapes and the color of the ocean, its ice and the sun rays that UP
shine. REF
2
0'
4'
8'
16'
32'
1 28
NATIONAL GEOGRAPHIC
2 COMMERCIAL DESIGN
29
30
NATIONAL GEOGRAPHIC
CAFE ARCTIC The arctic, with its share edges as well as flow organic lines. When the ice creaks its presence is sharp, but when it melts, the edges turn soft. In this open space, i am highlighting these sentiments through lines, shapes and form. Primely white, the blues serve as a contrast with the help of the notion of ice, snow and ocean. The purpose of the arctic, is to connect the lobby and the cafe together, like a broken iceberg. Sustainability is noted here through flooring, walls and custom made tables and bench which are all used from recycled materials.
COMMERCIAL DESIGN
31
RETAIL STORE DEFORESTATION Human activity has destroyed a large portion of the earths lungs, the trees. Due to mass encroachment of the rainforest’s, materials such as wood should be conserved. Although the retail store symbolizes trees, aside from renewable material such as cork, no wood is used. In order to convey the circumstances of deforestation, I designed a display table in a form of a tree, a long with its skeletal shelving system. The register area is illuminated with neon light that shine through recycled green resin gives the form of a tree branch. In order to block the sun, as well as further the concept, a window covering with layers of thin tree branches made from resin, is placed. This gives the ability to place items in front of the window.
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NATIONAL GEOGRAPHIC
COMMERCIAL DESIGN
33
34
EXIBITION SPACE SOIL EROSION
Erosion is a natural process, but human activity can make it happen more quickly. Going through the exhibition space is like going through a delta, with eroded shorelines. The theme is layered by long curvaceous lines. The lines invite the guest in and form a subliminal way finding. Diffused and sharp lighting create another illusion of layers in the upper area of the ceiling, The light also suggest a more intimate exhibition space, and endorse the displayed images. Inspired by the worlds most eroded country, Madagascar.
35
SPACE PLANNING LEVEL
2
The floor plan on here resembles the circulation in the first floor. The round about gives the people the option to feel as if they are not in a corner, and rather unified. In order to create an enjoyable workspace, The focus of this floor plan is to bring outside light as much as possible, and utilize the B
A
C
D
nature around the building. Glass walls serve as
E
1
PRIVATE OFFICE
MEETING ROOM
REGIONAL MANAGER
PRIVATE OFFICE
PRIVATE OFFICE
160 SQFT
area. Theres visibility from all parts of the floor.
160 SQFT
160 SQFT
200 SQFT
300 SQFT
partition from the private offices and the communal The employees working in the workstations are
UP
STAIR A TELECOM
2
ELEC PANEL ELEV
100 SQFT
KITCHEN
WORKSPACE
320 SQFT
900 SQFT
the middle of the floor plan is the only private work
RECEPTION 530 SQFT
3
JAN CLOS
80 SQFT
CONF. ROOM
DN
PRIVATE OFFICE
REST ROOM
520 SQFT
PRIVATE OFFICE
160 SQFT
250 SQFT
160 SQFT
not confined to only sitting at their desk, as there is other areas they can sit in. The collaboration room in
COPY RM
area. I designed this floor plan to have the feeling of the
STAIR B
open ocean, and go along with the them theme of
PRIVATE OFFICE
160 SQFT
4
critical habitat; which is an awareness factor.
PRIVATE PUBLIC SECOND FLOOR PLAN 1/4" = 1'0" B
A
C
D
E
B
A
C
D
E
1
CONF. ROOM
REST ROOM
450 SQFT
200 SQFT
1
JAN CLOS
REGIONAL MANAGER
60 SQFT
320 SQFT
CONF. ROOM
REST ROOM
PRIVATE OFFICE
475 SQFT
150 SQFT
175 SQFT
UP
PRIVATE OFFICE
175 SQFT
UP
STAIR A TELECOM
160 SQFT
ELEC PANEL
RECEPTION
ELEV
530 SQFT
2
STAIR A
2
TELECOM
PRIVATE OFFICE
ELEC PANEL
PRIVATE OFFICE
ELEV
KITCHEN
WORKSPACE
160 SQFT
WORKSPACE
300 SQFT
1000 SQFT
870 SQFT
COPY RM
RECEPTION
100 SQFT
320 SQFT
COPY RM 100 SQFT
3
DN
KITCHEN
3
STAIR B
DN
STAIR B
640 SQFT
JAN CLOS
80 SQFT
MEETING ROOM 190 SQFT
PRIVATE OFFICE
160 SQFT
PRIVATE OFFICE
160 SQFT
PRIVATE OFFICE
160 SQFT
REGIONAL MANAGER
PRIVATE OFFICE
260 SQFT
MEETING ROOM 200 SQFT
160 SQFT
PRIVATE OFFICE
160 SQFT
PRIVATE OFFICE
160 SQFT
PRIVATE OFFICE
160 SQFT
4
4
PRIVATE
PRIVATE
PUBLIC
PUBLIC SECOND FLOOR PLAN 1/4" = 1'0"
36
PRIVATE OFFICE
160 SQFT
SECOND FLOOR PLAN 1/4" = 1'0"
NATIONAL GEOGRAPHIC
FINAL FLOOR
PLAN
LEVEL
U.C U.C U.C REF REF REF
4
3
UP
5
2
U.C REF
5
6
STAIR A
ELEV
11
9
1
7
8
10
DN
12 13
5
5
STAIR B
5
2
0'
1
10'
20'
1 RECEPTION 2 CONFERENCE ROOM 3 REGIONAL MANAGER OFFICE 4 SMALL CONFERENCE ROOM 5 PRIVATE OFFICE (1-5) 6 KITCHEN LEVEL TWO FINAL FLOOR 7 1/16"RELAXING = 1'-0" ZONE 8 OPEN WORK SPACE 9 COLLABORATION ROOM 10 COPY ROOM 11 TELEPHONE ROOM 12 WATER CLOSET 13 JANITOR CLOSET
COMMERCIAL DESIGN
40'
80'
PLAN NORTH
TRUE NORTH
PLAN
37
CODE ANALYSIS LEVEL 2
STAIRS 1 HR FIRE RATED WALLS 2 HR FIRE RATED WALLS SQFT
LOBBY
6600
OCC TYP B
LOAD FACTOR 66 100 NET TOTAL
38
66
EXIT PATH FIRE EXTINGUISHER
NATIONAL GEOGRAPHIC
ADA BATHROOM
ø
LIGHT MIRROR
8' - 9"
2' -
RESIN
5"
2' - 4" 0' - 10"
0' - 4"
LEVEL 2
2' - 2" 0' - 7"
W ALLPAPER
3' - 7"
CONCRETE
PRINT ELEVATION 1= RESTROOM 2ND LVL 2.1 1/4" = 1'-0" 11' - 2"
1' - 8" 7' - 10"
R
2'
2' - 2"
-0 "
2' - 5"
3' - 9"
4' - 9"
6' - 10" 2' - 0"
2
2' - 3" 3' - 0"
3' - 2"
2' - 11"
1' - 11"
2' - 0"
6' - 8"
16' - 3"
1' - 7"
1' - 6"
0"
3' - 10"
1' - 8"
2' - 0"
2'
3' - 11"
1' - 7"
R
16' - 3"
3' - 1"
4' - 7"
SECOND FLOOR ADA RESTROOMS 1/4" = 1'-0"
ROOM
OCCUPANCY TYPE
OCCUPANTS
MALES/ FEMALES
B
66
33
TOILETS
SINKS
DRINKING FOUNTAINS
M/F OFFICE
COMMERCIAL DESIGN
2/3
1
1
39
RCP PLAN LEVEL 2
S
S P12
P12 P12
S
S
S S
P10
S EX
S
S P13
P10 S
P13
LIGHT FIXT
S P8 S
EX
S S
S
S P13
P13
EX
EX
S
EX
P10
S
EX
S
S
P9
P15 S
P15
S
S
P10
P10 P10
P14
EX
EX
P10 S
S
S
EX
S
S
P12
EX
EX
S
P12
S
S
S
EX
S
S
P11
S
REC
P10
REC
EX
S
EX
S
S
CEIL
S
S
P
P15 S
PEN
WAL S
S
P15
S
6" X S
S
P11
X
S
S
S
S
S P12
P12
COV P12
S
EX
EXIT
S
SPR
P10 S S
S
2
LIGHT FIXTURE LEGEND LEVEL TWO REFLECTED CEILING PLAN 1" = 10'-0" RECESSED WALL WASHER
P10
PLAN TRUE NORTH NORTH
RECESSED LIGHT
X
CEILING MOUNTED LIGHT
P
PENDENT LIGHT WALL SCONCE 6" X 8' SUSPENDED LED LIGHT
Legen
COVED LED STRIP EX S
40
EXIT SIGN WITH STROBES SPRINKLERS W/ FIRE DETECTOR
NATIONAL GEOGRAPHIC
A
ELEVATIONS AND DRAWINGS LEVEL 2
B
C
D
E
0 Roof 27' - 1"
LEVEL TWO REFLECTED CEILING PLAN 14' - 2"
B
C
D
E
0 Roof 27' - 1"
LEVEL TWO REFLECTED CEILING PLAN 14' - 2"
COMMERCIAL DESIGN
41
RECEPTION OCEAN ACIDIFICATION
Colors are bleached in order to show the idea of Ocean Acidification which causes tremendous disruption to the ecosystem. The toxicity of the ocean is represented here gently, in order not to disrupt the work flow, and rather impose a relaxing and happy atmosphere, but at the same time remind National Geographic employees, what matters the most. Colors,textures, shapes and movement and light are design elements which are taken from coral reefs, and when they bleach white, the representation if the environmental is exposed. 42
NATIONAL GEOGRAPHIC
COMMERCIAL DESIGN
43
The conference room draws inspiration from the coral reefs. When the ocean becomes acidic, the coral reef becomes pale and turns into a white, and neutral color formation. The exaggeration of the color scheme is taken directly from corals underwater which rests in the same height as the gradient of the ocean on the wall. The ceiling as adorned with a light bulb in a shape that resembles coral texture, and The glass doors are placed with see through, red corals adhesive. The custom made entertainment system offers the users an extra space to place items and serves as a buffet style casework.
44
NATIONAL GEOGRAPHIC
CONFERENCE ROOM OCEAN ACIDIFICATION
COMMERCIAL DESIGN
45
BREAK AREA OCEAN ACIDIFICATION
The area is spacious, and has plenty of space to encourage employees to work in three different areas beyond their work station. Once again, the ocean acidification concept is applied with the “bleached� gradient. The focal point, being the custom fabricated ceiling partition separates the spaces lets the sunshine in. Inspires by white coral texture. It is contrasted by the patina copper bar base. In order to unify the building, cork is used again
46
Dedicated to relieve work stress, and ignite creativity.
as custom benches as well as purchased table and
The break room is designed with the psychology of
stools. The cork is soft both in look and in feel and is
color in mind. Yellow, is considered the happiest color,
easily replaced. Underneath the TV wall in the area
is carefully placed edges of the room in a rhythmic
that separates the benches from the couches is a fish
sense.
tank with healthy corals.
NATIONAL GEOGRAPHIC
COMMERCIAL DESIGN
47
IMPORTANT MARKET i al D Commerc
esi
gn
48
Important Market is located in a emerging new neighborhood in the eastern side of San Francisco. Area dedicated to sports and Medical Center. The design focus is to merge a retail neighborhood market with a stylish restaurant that will liven up the neighborhood and bring people together. Mission Bay, San Francisco REVIT, 3DS MAX PHOTOSHOP
49
1101 4th St. Mission Bay San Francisco Ca
7,750 sq. ft Total
Located in a prime location, Mission Bay is in an emerging new neighborhood dedicated to a medical center UCSF as well as San Francisco Giants Baseball Stadium and the New warriors Chase center. Great Transit, New neighbors. The city developed this area in less than 30 years. What used to be the Bay, is now a man made land occupied by over 16,000 units of residential units and over 40,000 sqft of commercial space not including parks and recreation.
50
IMPORTANT MARKET
COMMERCIAL DESIGN
51
SITE ANALYSIS
Neighborhood Even during constructions, the neighborhood is becoming more popular each and everyday. The completion of buildings, and the industries filling them up, brings in many people to work, or reside in the neighborhood. There is another grocery store near by (Safeway) and few other walkable/near by food establishments. Many parking lots are in less than a mile walking distance, and provide parking for the many people coming in to the Chase Center or AT&T Park. Public transportation is right around the corner, and provides easy accesses to the area.
Additional Information
The park right in-front of the building offers
•
Location right off the Pier
comfortable seating area around the local native
•
Emerging Medical Center
plants.
•
View of the Park
Walking distance Market Hall - UCSF Medical Center= 12 min Market Hall - Caltrain= 4 min
52
IMPORTANT MARKET
Sun Analysis Average weather in said location ranges between low winter 45° F and high summer 66° F. Being in the Peninsula, and tucked in by the bay,. The length of sunshine varies significantly over the course of the year. In 2019, the shortest day is December 21, with 9 hours, 33 minutes of daylight; the longest day is June 21, with 14 hours, 47 minutes of daylight.
Summer Noon Sun Path
COMMERCIAL DESIGN
Winter Noon Sun Path
53
CLIENT
BREAK ROOM
TONY RIVIERA, CEO
PRIMO HOSPITALITY GROUP
KITCHEN MANAGER OFFICE
In an ever lasting transitioning city, Tony Riviera knows how to curate a culture identity. Tony and his group have set a goal to help shape the city of San Francisco and protect the diversity of its people.
MARKET
Creating a sustainable future. They delve deep inside the world inhabitation to bring people together through joy and food. Rivera plans to expend his restaurants concepts worldwide and thus, bring people together to experience something different on their table either at home or at his restaurant.
54
IMPORTANT MARKET
PROGRAM
Requirements
An "Imported" goods retail and restaurant.
• Upscale Market • Restaurant with 60 seats • Demonstration Kitchen • Open Kitchen • Manager Office • (2) ADA Restrooms • Break Room/ Employee Locker
Seasonal concept, where items for sale will be themed by country/culture. Retail store will consists of dry goods, baked goods, cold goods, organic and local produce, alcohol, wine and prepared foods. Restaurant will have an on going events which will enhance the current theme of food and teach people how to cook dishes from different parts of the world
REST ROOMS DEMO KITCHEN
A centered bar, communal seating for dinner parties, lounge seating and demonstration kitchen with an open door to the south street with outside seating. Kitchen will be visible from the outside to pedestrians. Retail store design like sea routes for easy access and wayfinidng.
RESTAURANT
COMMERCIAL DESIGN
55
CONCEPT
Spice Route Inspiring people through cultural integration. Importing a culinary adventure and lifestyle to the community of Mission Bay. Using the context of history, voyages, exploration and the transportation of goods all have an important role in our past, current and future. Through the theme of spice route and trade; we learn about and
A maritime network of ancient routes that link East with the West.
The idea of spice route travels from the market to the restaurant. Every season, a different chef from a different part of the world takes over the kitchen
through the world.
and provides food from their region. The same food
In this establishment we want the client to feel as
implementing an encompassing experience. This
if any day is a new excitement. This project delivers and promotes learning about different cultures and nurturing its community.
on the menu is then sold at the market, and by that concept is an integral for building a community. We want the neighbors and the people who are visiting to understand that we all come from somewhere. Where we are going with our knowledge is the most important notion. Mission bay being in such development stage. Its the perfect place to bring this concept and establish a memorable place.
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IMPORTANT MARKET
COMMERCIAL DESIGN
57
CASE STUDY 1 WAYFINDING & COLOR
Spar Flagship Store Budapest, Hungary
In this project, color was used in way finding though contrast of large dark colors and thin lines of light ness. The wood color around the store is very bold, it precisely highlighted lines that extenuate to various directions going circling the store though geometric shapes and curves. The light color, being white, helps the customers identify the directions they should go. Most case-goods are white color, identifying that there's a station there. The project also is based on lots of geometric shapes that are a unique timber skeletal interior definition that through their designed form guide shoppers to the back of the store the color of the timber and forms also helps to create a cozy atmosphere which is rarely found within supermarkets .
58
IMPORTANT MARKET
CASE STUDY 2 WAYFINDING
Epicurean trade San Francisco, California
For my project, I will want to use the same technique of using wood against white. And also to navigate shoppers through shapes and forms. By defining the case good objects in a relation to the space people will be using. And actually get inÂspired by their flow of shopping. Ill highlight the ceiling to create boundaries and brightening up areas of interest that will help identify placements of products. COMMERCIAL DESIGN
59
PRELIMINARY FLOOR PLAN
5
1 MARKET FLOOR PLAN 1/16" = 1'-0"
7
6 8 9 10 4
11
2
1 3
NTS
60
1 RESTURANT 2 BAR 3 DEMO KITCHEN 4 OPEN KITCHEN 5 RETAIL MARKET 6 BARISTA STATION 7 MANAGERS OFFICE 8 BREAK ROOM 9 STORAGE 10 DISHWASHER RM. 11 ADA BATHROOM
IMPORTANT MARKET
FINISHED FLOOR PLAN
OVERVIEW The existing building has a glass 1 MARKET FLOOR PLAN 1/16" = 1'-0"
facade that faces an up and coming busy street. To utilize natural lighting efficiently, I placed the 3 main areas in all corners facing the outside. The Market is in the upper corner is placed ina strategic area, the top edge is in the direction of a park across the street, the train station, and downtown San Francisco. The kitchen is in the middle and is open for viewing; to follow the concept of a rotating Chef, the customers are encouraged to have a glance and perhaps go from the Restaurant to the Market and vice versa. The bar in the middle is a solution to the lounging experience. Enhancing the concept of the spice route, similar to an Island or a ship in the sea. The hidden and
NTS COMMERCIAL DESIGN
secluded area furthers Ancient traditional housing. 61
PLUMBING PLAN
RETAIL
1 MARKET FLOOR PLAN 1/16" = 1'-0"
UNDER CAB. FRIDGE BAR SINK
REF. AND FREEZER KITCHEN
WASTE DRAINAGE
RETAIL
FOOD PREP SINK HAND WASH SINK
BAKERY OVEN
DISHWASHER
OVEN
UTENSIL SINK
REF. PREP TABLE
Floor Waste Drainage Plumbing Cold Water
GREASE TRAP
Plumbing Hot Water
HOOD UNDER CAB. FRIDGE RANG, OVEN AND GRIDDLE COMBO BAR SINK FRYER REF. AND FREEZER UNDER CAB OVEN
Plumbing Waste Electric Layout Exaust Layout KITCHEN
WASTE DRAINAGE BAKERY OVEN OVEN
FOOD PREP SINK HAND WASH SINK
RESTAURANT
DISHWASHER
WASTE SITE
REF. PREP TABLE GREASE TRAP
-
FRYER UNDER CAB OVEN
Floor Waste Drainage Plumbing Cold Water Plumbing Hot Water
-
HOOD DEMO. RANG, OVEN AND KITCHEN GRIDDLE COMBO
UTENSIL SINK
Legend
D
NTS
Legend
Plumbing Waste SINK
HOOD RANGE
OVEN
Electric Layout Exaust Layout
IMPORTANT MARKET
62 RESTAURANT
RCP PLAN
GENERAL NOTES
TIMBER TRUSSES IN A CURVED SKELETAL FORM ATTACHED TO EXPOSED CEILING AND SUSPENDED CEILING WITH 6'-0" SPACE
ALL NEW LIGHTING INSTALLATION TO BE IN ACCORDANCE WITH CALIFORNIA TITLE 24 REQUIERMENTS
S
S
M
ALL WALL MOUNTED SWITCHES @ 48"AFF
S
S
EXPOSED CEILING PAINTED IN WHITE @ 20'-0"
S
1 S
M
Rcp Legend
S
Large Chandelier
P
Medium Chandelier
P
MARKET FLOOR PLAN 1/16" = 1'-0"
SUSPENDED CEILING @ 14'- 0" AFF
P
P
SUSPENDED CEILING @ 10'-0" AFF
Large Pendant
P
Medium Pendant
P
Small Pendant
P
Conic Fixture Floor Mounted
EX
S P
EX
M
M
P
P
EX
P
Linear Pendant Track Lights Under Cabinet Led Lights Custom Walls Cove Led
SUSPENDED CEILING @ 4'-0" AFF VIEW ELEVATION
EX
Custom Glowlight Ropes
Equipment Legend Exit Light W/ Stanby Battery Sprinklers SD
Smoke Alarm
M
Motion Sensor Light
S
P P P P S
EX
S
S
P
P PP
Bottle Lights Pedant Glowlight Rope Wall Sconce
WALL MOUNTED SCONCE @ 6'-6 AFF TYP
P P P PS P P P
P P P P P P P
P
S
P PP
S
P P
P P PP
EX
6" Recessed Light Bulb Rope Lights
EX
NTS
COMMERCIAL DESIGN
Exhaust Fan S
Speakers
D
Switch Dimmer Switch
SPECIAL CEILING @ 13'-0" FROM FLOOR VIEW ELEVATION
63
RESTAURANT NORTH VIEW
OVERVIEW The lobby and the cafe both share the arctic concept and a representation of an iceberg breaking through geometric shapes and white colors. The flooring designate the guests to the back of the building where the exhibition is located. The Arctic is represented by the concept of critical habitat is shown through the use of geometric shapes and the color of the ocean, its ice and the sun rays that shine.
64
IMPORTANT MARKET
COMMERCIAL DESIGN
65
66
IMPORTANT MARKET
DEMO KITCHEN SOUTH VIEW
OVERVIEW To create a Demo Kitchen that stands out, I went with a very lit area for it. The natural light from the outside corners, as well as the inside glow from the rope lights, gives the space sufficient attention it needs. A Style of the past is incorporated. the Limestone, and arch resembles that of an ancient temple or a preserved palace. The idea behind having the demo kitchen by the entrance is, it grabs the attention of passers. The outside opens and is perfect for barbeque's when there's a game on. Being in the mission bay, food is a great way to get to know your neighbors.
COMMERCIAL DESIGN
67
68
69
RESTAURANT BAR
OVERVIEW The design direction in this particular setting was to enhance the ship experience of the spice rote journey. The bar shelving, in order, not to be so much of a focal point; due to the very large height from floor to ceiling. The pendant lights were incorporated squaring the bar. A shiny mirror chrome base resembles the ocean and blends in with the surrounding environment. Since the bar is in the middle of the room, the bar shelving stands separately and is easily accessible from all 4 sides of the bar.
70
IMPORTANT MARKET
COMMERCIAL DESIGN
71
72
IMPORTANT MARKET
MARKET SOUTH VIEW
OVERVIEW "Inside the ship" is the Design of this unique market experience. Resembles that of the inside of an old ship. Colors and textures are balances in a way where the merchandise on display is the main attraction. A blue detached ceiling, similar to the ocean, is present to navigate the customers to all areas of the store, and creating a harmony between the wooden textures.
COMMERCIAL DESIGN
73
CARNELIAN CARE Hospitali
gn esi ty D
74
Carnilian Care, Senior Housing Located in the heart of San Francisco, a senior living center. The average age of the residents is expected to be 75 years. The center will provide private condominiums, community activity spaces, a dining facility, and onsite nursing care. Dbouce Triangle, San Francisco REVIT, 3DS MAX PHOTOSHOP
75
67 Belcher St. Deboce Triangle San Francisco Ca
10,874 sq. ft. gross
Geographically situated between the Castro, the mission, and the Lower Haight. Duboce triangle offers convenient access to its namesake park, transit and other urban conveniences. The neighborhood has recently seen a big boom in development, particularly new residential buildings along market street. There is great deal of restaurants, grocery stores, and many social gathering areas including parks and recreation.
76
CARNELIAN CARE
HOSPITALITY DESIGN
77
CLIENT
a nonprofit group which has purchased an existing twostory office building with 10,874sq. ft. gross.
Project Public Spaces • Front Lobby Reception desk and 4 waiting chairs. • Community Room 600 s.f. minimum. • Dining Room 500 s.f. min. • Library/ Reading Room 300 s.f. min. • Exercise Room 300 s.f. min.
Private Spaces • Kitchen 250 s.f. min. • Staff Office 300 s.f. min. • Nurse's Office 150 s.f. min. • 8 Studio Apartments (further enhanced.) • Public Restrooms 300 s.f. Min (2 per gender, 1 ADA) •Janitor's Closet • Telecom Closet
"To encourage a deeper connection and foster a diverse range of creative solutions"
• Mechanical Room
- Client Statement
78
CARNELIAN CARE
S
PROGRAM
Scope Housing Requirements • 8 Single Studios Or • 4 Single Studis + 2 Couple Apartments
Single Studio
415 S.f Minimum Queen OR Full Bed
Kitchenette
Seperate Living Room
Accessible Bathroom Closet
Laundry Closet (Stacked W/D)
Couples Apartmenets 820 S.f Minimum
King Bed Or 2 Single Beds
Kitchenette
Seperate Living Room
(2) Accessdibe Bathrooms (2) Closet
Laundry Closet (Stacked W/D)
My role as the designer is to plan the interior renovation of the building and meet the client's programming requirements. Within this project proposal, An essential solution to encourage activity and socialization would be to place all community spaces in a way where they all meet in the middle of the floorplan, Similar to a "pizza pie" triangular cut. I think its fundamental for the elders to be seen in case of any emergency, but also have their privacy. And they're for small visible nooks would be vital to the floorplan, as well as ample open space for groups.
HOSPITALITY DESIGN
79
CONCEPT STATEMENT
Dynamism Denotes systems that admit not only matter and extension, but also determinations, tendencies, and forces intrinsic and essential to matter.
This project calls for an integrated senior living home with the objective of creating a nest for further growth. There is a need to facilitate a place where the elders can thrive-and feel better each day. By invoking a feeling of movement and awareness through organic motions, I employ the philosophical theory of dynamism. It is autonomous yet a connected philosophy. To mindfully put a provoking sensation in the space planning and create harmony between nature and nurture. Energy embodies this concept through shapes and flow and furthers the idea by the choices of materials and their functions.
80
The design of the space will enhance flexibility for the different stages of the elders and create a comfortable setting and functions through the use of creative architectural design elements. The goal is to create an inviting atmosphere and encourage visitation,through the use of pastel colors ranging from cool to warm. The design will utilize organic and wholesome approaches to designing an effective space planning while maintaining a sustainable approach to the interior as well as the exterior it contains.
CARNELIAN CARE
Dynamism Suggest movement and energy, continuous change, activity, or progress.
The phenomena of the universe in terms of some immanent force.
Active strength of body or mind.
HOSPITALITY DESIGN
81
BRANDING
Furthering the concept, the name carnelian care arises from the energy stone, which most associated with stimulants and energy boost as well as many
ca nilian ca e
physical healing properties.
The font chosen in handwritten cursive is to go with
the theme and the flowy energy. Denoting movement
r
r
and elegance, using the color scheme of the carnelian
Senior Assisted Living
stone for the color palette and overall atmosphere of the facility.
Various logos designed for various purposes.
ca nilian ca e r
Senior Assisted Living
r
ca nilian ca e r
r
Senior Assisted Living 82
CARNILIAN CARE
Senior Assisted Living
HOSPITALITY DESIGN
83
SITE ANALYSIS
ADDRESS
67 Belcher St San Francisco CA 94114
ZONING
RTO - Residential Transit Oriented District
PARCEL 3537/074
NEIGHBORHOOD Castro/Upper Market
Local Amenities Home Banks Grocery Stores Pharmacy Hair Salons Cafe Bars Restaurants Hospital Movie Theater Park Hotel
84
CARNILIAN CARE
OVERVIEW The foremost important thing for seniors is accessibility and proximity. San Francisco is blessed with much to offer for anyone, This particular location is young and filled with action, many restaurants and outdoor activity, yet it is also very residential and community based, Located right next to the Castro, the first gay neighborhood in San Francisco. Although the area changed in the last decade or so. Many business still flourish.
MUNI METRO 10 minutes or less
BUS 10 minutes or less
BUS 10-20 minutes
Bicycle Route
TRANSIT SCORE
100
WALKERS SCORE
97
BIKERS SCORE
94
HOSPITALITY DESIGN
Riders's Paradise World-class public transportation
Walker's Paradise Daily errands do not require a car.
Biker's Paradis
85
SUN ANALYSIS
SUMMER SUNSET BUILDING ORIENTATION The sun path of the particular building shows where it would most and least have impact inside the
PREVAILING WINDS
building. After carefully analyzing the diagram, I placed areas of importance carefully out the sun. Places if importance were communal areas as well as bedrooms. As much as natural lighting is important, it also can cause a problem with the elderly eye sight.
WINTER SUNSET
67 BELCHER ST . SAN FRANCISCO
86
SUMMER
WINTER
Dawn: 05:18:27 Sunrise: 05:48:50 Culmination: 13:07:44 Sunset: 20:26:55 Dusk: 20:57:22 Daylight duration: 14h38m5s Distance [km]: 151.731.563 Altitude: -23.32째 Azimuth: 328.80째
Dawn: 06:38:10 Sunrise: 07:06:47 Culmination: 11:59:08 Sunset: 16:51:16 Dusk: 17:19:53 Daylight duration: 9h44m29s Distance [km]: 147.478.201 Altitude: -70.30째 Azimuth: 318.93째 CARNILIAN CARE
T
PROPERTY LINE
SUMMER SUNRISE
2 LEVEL BUILDING
1 LEVEL BUILDING
SITE
3 LEVEL BUILDING
2 LEVEL BUILDING
3 LEVEL BUILDING
3 LEVEL BUILDING
3 LEVEL BUILDING
WINTER SUNRISE
SUMMER SOLITICE
WINTER SOLITICE
HOSPITALITY DESIGN
87
BUILDING EXTERIOR ENVIRONMENT
ULTRA GLASS Tafetta Textured-glass surfacing Low-iron clear glass 100% Recyled content Local Maufacturer
ECO-STUCCO Lime Plaster for Wall & Facade Treatment LEED® certified
Recyceld Annodized Pipes From Demolition Sites
TESLA Solar Glass Roof
GREENSCREEN Recyceld Steel-Lanscape Trellis System
88
OVERVIEW The Design Direction for the Facade of this building was to further enhance to Exterior to resemble the interior. The Half circles serve to purpose of blocking the sun which will rise from the same direction.
89
SPACE PLANNING LEVEL
90
1
CARNILIAN CARE
1
2
3
4
FINAL FLOOR
PLAN LEVEL
1
15
2
1
7
3
6
7
12
14
5
8
11
9
4
10
13
0' 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
RECEPTION EXERCISE ROOM COMMUNITY/ DINING ROOM KITCHEN LIBRARY ATRIUM, OPEN SPACE PUBLIC RESTROOMS STAFF OFFICE MECHANICAL ROOM TELECOM ROOM JANITORS CLOSET PATIO DECK BBQ AREA POOL BIKE STORAGE HOSPITALITY DESIGN
8'
16'
32'
64'
PLAN NORTH
TRUE NORTH
Overall open space for this energetic floorplan. The Middle Atrium is an open-air circulation and visibility throughout. It serves as a middle point for all of the areas, and have easy access from and to. The outdoor space is wide open to the community and dining room, revealing a larger floorplan than intended and encouraging an outdoor lifestyle. 91
LOBBY
Lorem ipsum
A grand entrance to the facility, just as the concept states, there is a movement to the design. Most elements have curvaceous ongoing linear forms, and there are no hard edges in any of the features. The balance between dark and light is present with warm and glowing lighting.
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93
94
RECEPTION DESK
Lorem ips
To follow the existing style. A coveted and private area is located for the reception. A place where visitors often come to check on their loved ones, as well as new members, needed to be impressed The style is elegant, young, and colors compliment each other and the theme. A curvaceous custom table allows for wheelchair access underneath the glass. And it also brings the visitor sitting down closer to the reception person.
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LIBRARY Lorem ipsum An area for quiet, the serene colors make this library a perfect place to get lost in a book or research. To continue the movement and dynamism concept. The ceiling, the floor, the bookshelf, and the lighting has a similar appearance and are continuous. Furniture chosen to create a delicate surrounding and in proportions to the environment. Space incorporates outdoor lighting through the bookshelf and gives a solution to the space being in the middle of the building.
96
CARNILIAN CARE
HOSPITALITY DESIGN
97
98
CARNILIAN CARE
COMMUNITY SPACE AND THE OUTDOOR The indoor community and dining room are connected to the outdoor patio. The solution was to enlarge the area as well as create a dynamic space
Lorem ipsu
for people to be active. There is a large open-air which is easily moved and changed to fit the needs of the area, whether its to host a party or to follow the concept of energy and movement, which encourages changes. The importance of place a low impact swimming pool was a priority in this project. The design elements and language in this space is less dramatic than the entrance due to the outdoor being so revealing. The focal point being the shiny ceiling and columns and bringing the outside inside.
HOSPITALITY DESIGN
99
SPACE PLANNING
100
CARNILIAN CARE
1
2
3 4 FINAL FLOOR
PLAN
LEVEL
1
A
2
3
2
4
UP
MW
R
DN
CLOS
W/D
3 MR
A
2
MW
MW
B
MR
4
B
C
R
W/D CLOS
7
MW
C
W/D
5
CLOS
W/D MR
1
D
MW MW SH. CLOS. MINI. R
FIRE PLACE
TEL. W/D
0'
D
8'
16'
UP
MR
6 CLOS
32'
64'
DRESSER
CLOS
BUILT IN SHELVING
0' 0'
8' 8'
16' 16'
32' 32'
64' 64'
PLAN NORTH
TRUE NORTH
The second floor is dedicated to the residents. Among each apartment or studio, there is a nurse's office centered in the middle. This was an essential feature as there is always someone available at night and in 1 2 3 4 5 6 7
COUPLES APARTMENT A COUPLES APARTMENT B SINGLE STUDIO A SINGLE STUDIO B SINGLE STUDIO C SINGLE STUDIO D NURSE OFFICE HOSPITALITY DESIGN
close vicinity to the elders. Each apartment is a comfortable solution to the requirements, Each studio has an open living room area which he can host a guest or other residents. 101
102
103
MATERIAL BOARD
To
un
firs
sam
wa
Th
the
lob
lib
Av
rub as
104
CARNILIAN CARE
COUPLES APARTMENT SKETCHES
To follow the main direction and concept and unite the community and public spaces on the first level. It was vital for me to keep some f the same design elements such as coved lighting, wall textures, and similar color schemes. The curvaceous opening to the bedroom and the wooden wall resembles that of in the main lobby. The same wood material chosen for the library bookshelf is fused throughout the space A vital solution I wanted to enhance was rubber flooring for comfort, sustainability, and as well as the ability to be replaced easily.
HOSPITALITY DESIGN
105
FURNITURE & LIGHTING
106
CARNILIAN CARE
COUPLES BEDROOM SKETCHES
HOSPITALITY DESIGN
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108
109
STRONG AGRONOMY n esi g Graphic D
110
Promotional and Branding Materials Strong Agronomy is a parent company for 3 Agricultural Brands. In this ongoing project, I lead the creative direction and graphic art as well as collaborate with other Designers as well as with the marketing team. Santa Cruz, California ILLUSTRATOR IN-DESIGN PHOTOSHOP
111
LOGO PROGRESS
Sun-valley Handwritten Font to resemble the Santa Cruz Beach, as well as represent the young atmosphere at the company
PRELIMINARY LOGO DESIGNS. MADE IN 2016
Coastal Starts CANNABIS TRANSPLANTS
CURRENT LOGO DESIGNS. MADE IN 2019
Coastal Moon
CANNABIS
ORGANIC BLUEBERRIES
In Collaboration With Danny Fernandez 112
CANNABIS NURSERY
In Collaboration With Teekay Walton
PROPOSED BUSINESS CARD Just like the company progress, I included their
The effort to create a harmonic business card that
culture and style in the 2nd phase of the logos.
combined all the brands together was a challenge.
Using color schemes and animation that represent
In order to uniform the logos. I decided to go with a
the coastal brands.
monochromatic scheme.
In collaboration with vector artists I was able to
for me to collaborate with professionals in the
s man Hu
marketing materials and products. It was important
Plants He al thy l a
He
come up with precise graphics that then went on all
industry in order to produce marketing material that
Darren Story CFO
(415) 609-7482 Darren@strong.ag
is efficient and strategic.
linktr.ee/strongagronomy
Coastal Moon
CANNABIS NURSERY
ORGANIC BLUEBERRIES
S
CANNABIS
S
CANNABIS
Coastal Moon
CANNABIS NURSERY
ORGANIC BLUEBERRIES
S 113
PROMOTIONAL MATERIALS
As the graphic designer of the brands, i was in charge of creating all marketing materials for the promotion team. The scope ranged from banners, table clothes, tents, clothing apparel, brochure, coupons and much more. As the brand grew, so was the demand in producing attractive material whom are not pictured in this portfolio book.
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115
WHEAT-PASTING ACTIVATION
The idea behind this activation was to incorporate a sense of curiosity about the brand. The purpose of bringing the logo to life with the ocean texture and a hazy atmosphere in this Halloween themed wheat=pasting posters. Additionally, the slogans and words written were kept simple to attract specific customers but also describe the company in the least amount of words possible.
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LABELING
Specific guidelines were ordered for designing the labeling for both of the brands. For the cannabis jars, the different colors make for different strains. Banjo being a unique strain the Strong Agronomy, is the reason behind the logo colors being incorporated solely on this strain. Coastal Moon Labeling is intentionally similar to the Coastal Moon brand only with a different color palette and a moon that enhances the product.
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DANCING VENUE n esi g Interior D
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Sketching Development Hand Rendering Study for a Music Venue with the intention of a creating an atmosphere for dancing.
PEN PENCIL WATERCOLOR
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OUTSIDE VIEW
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An upstairs and Downstairs view of the outdoor patio in this music venue A very spacious, airy, and light-filled space was the goal. The thought of a large number of people dancing in the daytime was the inspiration. Materials chosen are reflective of the counterculture of postmodernism and industrial.
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To the left, a view of the bar and a glance at the concert hall. The materials chosen reflect the serenity of the space. Materials are chosen; metals, wood, brick, glass, ceramic flooring, and led lighting. The outdoor has an unusual setting, vast open space for mingling, dancing, and hanging out. The imaginary space is kept secluded and covered to keep the acoustics down.
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INSIDE VIEW
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thank you!