Weekly Journal to my 360 concept
This book is a digital sketchbook of my physical journal which I have been keeping since the start of of third year after my summer research. Each week I created a mind-map of my 1 to 1 with my lecturer. This allows me to see the journey I have gone on to get to my campaign idea. This is just a snippet of what research I conducted each week to see this in more depth it is in my concept and direction book and research file.
FutureLab seminar
Discovering my muse and my market level from the brands I looked at
Identifying my gap in the luxury market
Finding my ‘niche’
Exploring my campaign idea of split second moments and documentary images
Looking at brands who carry soul and how they can create soul for the younger generation
Week 5 to Week 7 (Dec 21st to the 5th Jan) –
Over Christmas I started to put together my 360 campaign book. After gathering all my secondary research and what I had learnt within my 1 to 1 journal I was able to create the base for my final 360 outcome.
Conclusion to my journal
My 1 to 1 journal over the last three months has really helped me to see the concept and direction I have created. It has been very pivotal for me each week to move my idea forward to help me to get to my final 360 campaign idea. As I carry on developing my final idea I will carry on with my journal.
Part two of my journal - Capturing my 360 campaign coming soon….