Weekly Journal to my 360 concept
This book is a digital sketchbook of my physical journal which I have been keeping since the start of of third year after my summer research. Each week I created a mind-map of my 1 to 1 with my lecturer. This allows me to see the journey I have gone on to get to my campaign idea. This is just a snippet of what research I conducted each week to see this in more depth it is in my concept and direction book and research file.
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FutureLab seminar
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Discovering my muse and my market level from the brands I looked at
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Identifying my gap in the luxury market
Finding my ‘niche’
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Exploring my campaign idea of split second moments and documentary images
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Looking at brands who carry soul and how they can create soul for the younger generation
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Week 5 to Week 7 (Dec 21st to the 5th Jan) –
Over Christmas I started to put together my 360 campaign book. After gathering all my secondary research and what I had learnt within my 1 to 1 journal I was able to create the base for my final 360 outcome.
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Conclusion to my journal
My 1 to 1 journal over the last three months has really helped me to see the concept and direction I have created. It has been very pivotal for me each week to move my idea forward to help me to get to my final 360 campaign idea. As I carry on developing my final idea I will carry on with my journal.
Part two of my journal - Capturing my 360 campaign coming soon….