INTRODUCTION

Dissecting my 360 campaign and its projected collaborators has proven advantageous for showing me the importance of critically analysing concluded decisions. I have addressed any limitations, resolved them, and now progressing with my journey to ensure the campaign remains fitting for the specified assignment.

Towards the end of the last module, I wasn’t entirely satisfied with where my project was going, it felt over complicated. I admire the depth I went to in curating it, but I am now directing my focus on establishing something which continues to challenge me significantly but is coherent from an outsider’s viewpoint.

Analysing my ideas and choosing to alleviate both Jil Sander and Mateo Velasquez, has driven me to an avenue where I only have a collaboration between Charles Jeffrey and the music industry presently. I plan to pursue a target consumer of Generation Alpha and maintain my market as luxury through a conceptual lens, but I must now proceed my route in searching for an accompaniment to compliment Charles Jeffrey’s subcultural club night styles as well as bringing forth a modified gap in the market which can be bridged in completion of the latter.

In discussion with my mentor Tracey Hall, I expressed my passion for non-conformity and producing something which was statement- perhaps creating a pivotal movement which can be fictitiously recollected years down the fashion line. Delving into the history of protest fashion, its key influences and HOW I can lreinterpret the findings I compile is my next detour which I feel may gravitate me into a new direction of knowledge and ideas.