FASHION ACTIVISM

Fashion- “a popular or the latest style of clothing, hair, decoration, or behaviour.” Activism- “the policy or action of using vigorous campaigning to bring about political or social change.”

“In understanding fashion as means of communication and articles of clothing encrypted with powerful messages shaped by social and historical value systems, scholars define fashion activism as the visual representation of social political beliefs and ideology to achieve change.” (Haynes,2021)

As I immerse myself within this course, I realise I am just as much a communicator than a marketer. My research emphasises the depth I look into for navigating a niche and finding minor details. I search far and wide for answers and have a vast fascination for the history, semiotics and stories behind imagery and collections. I am intrigued to push a greater focus on this and establish a depth within my creativity aspects too as I believe communication is an incredibly strong skill to master, but when done effectively, creates a powerful connectivity between the outcome and the target market. Something I am determined to achieve.

Fashion Activism- an unspoken act with forceful impression. Protest within clothing has circulated for centuries as a communicational uniform and solidarity between individuals to express opinion, emotion, and values as well as reclaiming their identity. Often, cultures and their traditions are subverted to create controversy, and this has been a prominent influence for establishing conversation ever since.