As masters of manscaping, at Edge we believe that we shouldn’t have to compromise when it comes to getting that perfect shave. Whether you’re a beard buff, moustache maven or a connoisseur of the clean shave, we have the blade for you. Designed by men for men, our team of craftsmen have expertly designed our products using chromium steel to ensure optimum results.
T H E M E S S I N E S S OF M A N L I N E S S At Edge we embrace the messiness of manliness. One way we try to do this is by talking about things, that don’t get talked about as much as they should. We have teamed up with The Movember Foundation, the pioneers of the ‘Grow Your Mo’ trend, to help raise awareness for men’s health. Our goal is to create an environment in which men can feel safe and supported about varying issues, be them big or small.
M E E T D A N Our head designer, Dan, created Edge because he wanted to shave, his way. The way he had been taught by his grandad. A tradition. He knew that old school shaving didn’t have to be difficult and he wanted to share the art. When he asked around, he learnt that lots of chaps were keen to learn, so he decided to do something about it. “I want people to look at Edge and think ‘men for men’.”
Every blade we’ve made – and we mean every single one – was cast on the same belief. That manscaping should be more than just a collection of blunt shaves and razor burn. Above all, shaving should be absolutely simple, precise and a pleasure to do.
Individuality is celebrated at Edge! Our products have carefully been designed with everyone in mind.
Precision in how it’s made. Precision in the shave. Our razors have been cast using the highest grade steel which allows for the closest of shaves when following our four step system.
shaving with Edge products will leave users discovering their own unique ways of grooming, with the buildable toolkit, shaving has never been so tailored to your own face.
Bahnschrift Semi-Bold is used for the Edge logo font and in larger headlines, using double spacing between characters.
Bahnschrift is used for headers, with triple spacing beween characters.
Aa
Embrima Regular is used for main body text.
CLEAN WHITE
BARBER SHOP RED
C=15 M=100 Y=90 K=10
JET BLACK
Main logo to be used on packaging and across all social media and website landing page.
Emblem logo used in collaborations , photos and as a brand signifier to consumers.
Over 50% of men claim that their biggest grooming problem is not knowing how to shave properly. Here at Edge we have developed a unique four step system tailored to shaping and perfecting facial hair: PREP, SHAPE, CUT, SCULPT. We are with you very step of the way providing various tips to achieve that perfect manscape.
We know that shaving isn’t a one size fits all kind of job. We’ve designed a buildable tool kit, so you can buy the tools you want, suited to YOUR face, because at Edge we understand that there’s a lot more to shaving that just one razor.
Your bathroom is your sanctuary. It’s where you prepare to present yourself to the world outside. Somewhere between the towel rack and the shower, you will have your most profound thoughts of the day. A space that important deserves more than floss and the ghosts of your birthday-suited karaoke. At Edge our range of amenities - some indispensable, some indulgent - will make you the master of manscaping to achieve your perfect you.
‘Dali said intelligence without ambition is a bird without wings.’ Clearly, you’ve got both in abundance; all that’s lacking is better preparation. Small upgrades to your grooming can make big differences in organisation, confidence and execution, and Edge offers just that. Rather than giving yourself an awkward wet shave in the office bathroom, clean up using our portable tools and get presentable for your presentation without irritation.
For the travel pros. You’ve seen it all. You glide through check-in andmake the body-scan look like a photo shoot, but it’s the right kit that makes a world of difference. Whether you’re embarking on a shuttle flight or a trip around the globe, there are an essential few things- including grooming kit because travelling is irritating enough without razor burn. Edge’s travel tools, provides a shave that’s buttery smooth and refreshingly cool, even if your flight isn’t.
Edge was born! On this very day we bought to all you lads, the mastery of Edge. Join us to look bacl at all our work we’ve achieved this year, after all we couldn’t have done it without you lot!
Barber Friends
New Beginnings
We teamed up with barbers MJ Solofa and Mantic59. They loved our products just as much as we do! Go ahead and give Edge a go! Find us online and Instagram, for their tutorials and special discounts.
Did you see? We partnered up with the lads over at Oliver Spencer London to bring you a limited edition collectioncombining classic elements of tailoring with our original grooming tools.
Familiar Faces
A Collaboration
From October to November we partner up with The Movember foundation to raise awareness for chaps health globally. Visit our website to grab our limited edition monogrammed comb 20% goes to charity!
We recieved a visit from our good mate Tom, at our pop-up summer event, where he was treated to a luxury wet shave using Edge blades. Check our instagram to watch!
#GROWYOURMO
@edgegrooming
EDGEGrooming
EDGEGrooming
EDGEGrooming
www.EDGE.co.uk
List of Illustrations 1. Fabian Møller, F. (2018). Brother. [image] Available at: https://unsplash.com/photos/G-w4GR0cCmM [Accessed 1 May 2018]. 2. Gold, D. (2018). Barbers Pole up close. [image] Available at: https://unsplash.com/photos/07AAmZ1dECU [Accessed 2 May 2018]. 3. Knight, C. (2018). Vintage Barbering, Hartford. [image] Available at: https://unsplash.com/photos/_H1XXY96pqw [Accessed 1 May 2018]. 4. Tiwari, S. (2018). Old man with beanie. [image] Available at: https://unsplash.com/photos/1kdh6jBZMeA [Accessed 1 May 2018]. 5. Finigan, J. (2018). Manchester. [image] Available at: https://unsplash.com/photos/rdXiKEIGZ9E [Accessed 1 May 2018]. 6. Nakhai, S. (2018). Bearded Man. [image] Available at: https://unsplash.com/photos/u6oXAJWx4sE [Accessed 1 May 2018]. 7. Mia, M. (2018). Floral Shirt. [image] Available at: https://unsplash.com/photos/SsIdBMuJ4ZY [Accessed 1 May 2018]. 8. Oski, N. (2018). Beard Trim. [image] Available at: https://unsplash.com/photos/fE42nRlBcG8 [Accessed 2 May 2018]. 9. Karvounis, N. (2018). Apron HD. [image] Available at: https://unsplash.com/photos/XcLQN-2R9CM [Accessed 7 May 2018].
10. Meyer, M. (2018). Man at Festival. [image] Available at: https://unsplash.com/photos/QS4KxdelN_4 [Accessed 9 May 2018]. 11. Mossholder, T. (2018). Barber Shop. [image] Available at: https://unsplash.com/photos/q49oU8NeOHQ [Accessed 2 May 2018]. 12. Marino, F. (2018). Serious man in furry hood. [image] Available at: https://unsplash.com/photos/7SokKNHZu54 [Accessed 3 May 2018]. 13. Engstrรถm, C. (2018). Man getting a shave. [image] Available at: https://unsplash.com/photos/1ouGlRChSbY [Accessed 3 May 2018]. 14. Knight, C. (2018). CLEAN CUT. [image] Available at: https://unsplash.com/photos/vI3m5UnZ0aQ [Accessed 3 May 2018].
15. Knight, C. (2018). Parlor 55. [image] Available at: https://unsplash.com/photos/-ucnC7PMDqE [Accessed 3 May 2018].
16. Defactosalons (2018). Bloody Barbers!. [image] Available at: https://www.creativeedgetraining.com.au/courses/shb30516certificate-iii-in-barbering/ [Accessed 3 May 2018]. 17. Bartis, B. (2018). Haircut Break. [image] Available at: https://unsplash.com/photos/-3B-C9fJmX4 [Accessed 3 May 2018]. 18. Figurs, Y. (2018). Intense Stares. [image] Available at: https://unsplash.com/photos/HXyYF_XrAuU [Accessed 3 May 2018].
19. Mari, E. (2018). L’opÊration Movember. [image] Available at: http://www.leparisien.fr/vie-quotidienne/sante/une-moustachecontre-le-cancer-06-11-2017-7374801.php [Accessed 3 May 2018]. 20. RawPixels (2018). Smiling Businessman. [image] Available at: https://unsplash.com/photos/ve7zBb8Z_9o [Accessed 3 May 2018]. 21. Thomas, T. (2016). Top 13 Moustache Styles Followed By Generations. [image] Available at: http://littleinout.com/ moustache-styles/ [Accessed 3 May 2018]. 22. Grandpa Teaching How To Shave. (n.d.). [image] Available at: https://www.reddit.com/r/wicked_edge/comments/1c13oa/ my_grandpa_teaching_my_brother_to_shave_just/ [Accessed 4 May 2018]. 23. MANFACE (2018). Manface. [image] Available at: https://manface.co.uk/ [Accessed 9 May 2018]. 24. MANOFTHEWORLD (2016). NJ Cover. [image] Available at: http://blog.sight-management.com/rj-rogenski-on-the-cover-ofman-of-the-world/ [Accessed 9 May 2018]. 25. Defactosalons (2018). Bloody Barbers!. [image] Available at: https://www.creativeedgetraining.com.au/courses/shb30516certificate-iii-in-barbering/ [Accessed 3 May 2018]. 26.Beard Brand (2018). Beard Brand Logo. [image] Available at: https://twitter.com/beardbrand [Accessed 9 May 2018]. 27. Tyson, J (2015). Neon Lights. [image] Available at: https://unsplash.com/photos/xpqhUG3BTXU [Accessed 6 May 2018]
28. Nicholls, E (2018). Edge and Oliver Spencer Collab Logo. [Own graphics] 29. Petrucci, M (2016). Open Sign. [image] Available at: https://unsplash.com/photos/c9FQyqIECds [Accessed 11 May 2018] 30. Tom Hardy Profile. (n.d.). [image] Available at: https://www.tumblr.com/tagged/tom-hardy-beard [Accessed 12 May 2018] 31. Esquire. (2018) Esquire Logo. [image] Available at: https://www.esquire.com/news-politics/g722/crowdsource-logo-0211/ [Accessed 12 May 2018] 32. Hrovatin, D. (2018) Beard Comb. [image] Available at: https://www.baldingbeards.com/best-beard-comb/ [Accessed 16 May 2018] 33. The Movember Foundation. (2018) Logo. [image] Available at: https://uk.movember.com/ [ Accessed 8 May 2018] 34.Fairley, D. (2018) CAD Design of Box. [image]
Ellie Nicholls N0668833 Brand Book