4. CONFLICT OF INTEREST Each applicant will be assigned a unique Identification Code prior to judging to ensure fair and unbiased scoring. However, if something indicates to you that you may have a conflict of interest, please notify the organizers. Disclosure of any potential conflicts of interest (or the appearance of conflicts of interest) will help organizers to preserve the integrity of the contest and make it fair for all applicants: Potential conflicts of interest include: - Relative or friend of one of the applicants - Teacher or coach of one of the applicants If you have any questions about this, please ask the organizer.
5. CREDITS AND ACKNOWLEDGMENTS We gratefully acknowledge all agencies, organizations and individuals who have contributed to this process. Thanks most of all to the judges for their time, expertise, and dedication.
DESIGN COMPETITION Judges' Guide 2013 1. Overview 2. Evaluation Criteria and Tips 3. Scoring Matrix 4. Conflict of Interest 5. Credits and Acknowledgments
1. OVERVIEW The designs should portray craft and design products which appeal to local and overseas buyers. They should symbolize quality, time-honoured traditions of creation, use of indigenous materials (where possible/sustainable) and encompass connections to Jamaica's rich culture and history. This requirement supports the objective of identifying uniquely Jamaican items which will highlight the creativity and pride of our nation and people. The format of the competition is as follows: •
“Authentic Jamaica”- All entries, regardless of category entered,
should symbolize quality, time-honoured traditions of creation, use of indigenous materials (where possible/sustainable) and encompass connections to Jamaica's rich culture and history. This requirement supports the objective of identifying uniquely Jamaican items which will highlight the creativity and pride of our nation and people. ·
Four Categories: o Souvenir- Entries should be mementos reminiscent of Jamaica and with an estimated retail price of US$25.00 and below. §Examples: key rings, sarongs, beach towels, paintings;
o
Textile- Entries should be predominantly made of fabric such as cotton, denim, leather, lace et cetera
o
Industrial - Entries should be predominantly made of industrial-use materials such as cement, metal, plastic, porcelain, clay, recycled materials et cetera
o
Natural – Entries should be predominantly made of natural materials such as thatch, wood, straw, bone, coral, coconut, shells, semi-precious stones et cetera.
III. ECONOMIC BENEFITS (300 marks maximum) - To the entrant and his/her beneficiaries/affiliates (150 marks maximum) - To the craft sector/nation (150 marks maximum)
This evaluates the potential for income and growth benefitting the creator of the work, those who contributed to its production, whether through provision of materials, labour and/or skill, and of course, the Jamaican craft sector on a whole.
3. SCORING MATRIX •
In order to amplify the importance of Intellectual Property protection and use, all entries must first be registered with JIPO as Industrial Designs before qualifying for Competition entry.
Participants will have pointed out on their application form which category they are entering and give details (e.g. retail price) as evidence of the suitability of entry in that category, however the judges will have to study the information provided very carefully against the craft entered to ascertain the accuracy of the information submitted. An award ceremony will take place at the opening ceremony of the Regional Conference on Intellectual Property and Creative Industries which will be held in Kingston in November 2013.
The scoring matrix is meant to provide a consistent measure against which to evaluate designs. It is not intended to be comprehensive but serves as a companion to the evaluation criteria. The matrix, Judges' Guide, sample application forms and other relevant information given are tools to become familiar with prior to judging this competition. For every entry, each judge will be given a sheet of paper with the table below. The overall score of the entry will be the average of the “total scores” of the judges. Entry #:Category:Name of Judge:
I. ORIGINALITY & CREATIVITY (300 marks maximum) - Impact (150 marks maximum) - Innovation (150 marks maximum) This goes to the foundation of the importance of a new and original work. There can be no claim to IP rights unless a person can prove that the work is authored by them. Impact relates to the potential or realized impact of the product on the craft sector. Innovation relates to the creative elements of the work which are novel in looks, functions, and/or production methods. II. COMMERCIALIZATION/BUSINESS APPEAL (400 marks maximum) - Replicability/Scalability (100 marks maximum) - Consumer Appeal (Local & International) (100 marks maximum) - Sustainability (100 marks maximum) - Adaptability (10 marks maximum) This is seen by the organizers as the most important. A major objective of the competition is to engender economic growth through creativity and this criterion analyses the item from a completely commercial aspect. All of the criteria within this umbrella must be judged subjectively. The ability of various types of craft (e.g. souvenirs vs. luxury goods) to be commercialized varies based on manual input required and sources of raw materials. Despite this, the scoring must reflect judges' true estimation of the potential development and income potential. Replicability/Scalability tests the true potential of the item for efficient and inexpensive reproduction in its exact form and/or in various sizes. Consumer Appeal (Local & International) simply analyses the likelihood of consumers, Jamaican and otherwise, to purchase the item based on collective desires and preferences. Sustainability analyses the probability of the creator or manufacturer to locate materials needed to efficiently and inexpensively create the product in quantities necessary to meet consumer demand. Adaptability analyses the likelihood of the craft item to become a mainstream item adapted and modified by other artisans of various craft channels.
There will be two winners per category:
1.
Each first place winner will receive:
a. Cash prize b. A loan (once qualified) at a maximum amount of J$2,000,000.00 at a reduced interest rate of 9.5% to be repayable over a period of 18 months from the National Export-Import Bank of Jamaica (EXIM Bank) . c. Intellectual Property consultation and support sessions with the Jamaica Intellectual Property Office. d. Free entry to the Regional Conference on Intellectual Property and Creative Industries (November 2013). 2. Each 2nd place place winner will receive:
a. Cash prize b. A loan (once qualified) at a maximum amount of J$2,000,000.00 at a reduced interest rate of 9.5% to be repayable over a period of 18 months from the National Export-Import Bank of Jamaica (EXIM Bank) . c. Intellectual Property consultation and support sessions with the Jamaica Intellectual Property Office. d. Free entry to the Regional Conference on Intellectual Property and Creative Industries (November 2013). The 1st place winner with the highest points overall will also receive the Minister's Trophy from the Ministry of Industry, Investment & Commerce.
ABOUT JUDGING Your role as a judge in a particular category has been carefully considered by the Conference Steering Committee and the Competition Sub-Committee. The Steering Committee is dedicated to contributing to the evolution of the creative industry landscape, particularly in 2013 through this competition and the upcoming conference in November. The Committee is confident that these activities will have a large impact by encouraging and rewarding creativity in Jamaica and it is expected that the effects of the Committee's work will boost the potential of individuals in the industry for years to come. This competition aims to unearth some of the fresh and original works of craft which have not yet been commercially exploited. It further aims to educate each entrant on the process through which proper intellectual property (IP) protection and development can translate into income for the creator and his/her direct affiliates, and on a wider scale, the creative industry and Jamaica on a whole. The integrity of the contest rests on the work of all judges at each and every stage of the competition. Each judge brings unique perspective and experience to the process. The best panels have a balance of perspectives, reflecting the universal appeal of good craft. Judges will find themselves weighing very different submissions, and will need to measure accurately the strengths and weaknesses of each according to the established Design Competition criteria. The judging process will last for approximately one (1) month beginning once the competition has been closed on September 30 and depending on the number of submissions. Familiarity with the evaluation criteria is essential.
OTHER DETAILS JUDGES SHOULD KNOW The judging matrix and criteria weighting has been specifically set in order to decrease the odds of a tie. Judges reserve the right to request a viewing of the craft item to verify the information submitted. Judges who wish to exercise this option should notify the organizers of all the entries which need to be viewed with adequate time to arrange these viewings. The organizers will make the necessary arrangements to accommodate this. As a prerequisite to participating in this competition, each competition entrant is required to protect their craft design by registering with the Jamaica Intellectual Property Office (JIPO). A competition application is immediately disqualified if one of the following two circumstances exists: 1. The design is not approved and registered by JIPO for reasons such as unoriginality. 2. Proof of such design registration with JIPO in the form of a receipt is not attached to the applicant's design competition application form.
2. EVALUATION CRITERIA AND TIPS Judging a design competition differs in several important ways from judging specific types of works only such as paintings, clothing and sculptures. Judges will face decisions involving many different types of craft items which fall within the categories but differ on aesthetic qualities, income potential, angles, materials and functions. An analytical approach must be employed which allows judges to choose winning designs based on the underlying creativity, novelty and potential economic benefits which will stem from the development of that item of craft. The following explains the evaluation criteria used for scoring designs. Strong designs will reflect excellence in each area. The scoring rubric in section 3 will help you understand exactly how this information applies to your score.