DE Listing Presentation by elliman65

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OUR OUR

HERITAGE HERITAGE his visionary approach,Douglas DouglasL. L. Elliman Elliman transformed realreal estate intointo a true profession. WithWith his visionary approach, transformed estate a true profession.

1911 1911

2003 2003

InIn 1911, L.Elliman Elliman and brother, Roland, 1911,Douglas Douglas L. and hishis brother, Roland, opened Elliman & Company at 421 opened Douglas Douglas L.L.Elliman & Company at 421 Madison Avenue.The Thecompany company founded Madison Avenue. waswas founded on on Elliman’s thatNew NewYorkers Yorkers would Elliman’s vision vision that would shiftshift their their preference traditionalhomes homes favor luxury preference for for traditional to to favor luxury apartments wereboth bothsold soldand and managed apartments that were managed by by comprehensive realestate estatecompanies companiesinstead. instead. comprehensive real

Under newleadership, leadership,the thefirm firm mainUnder its new tained and built upon the the powerful Elliman maintained and built upon powerful legacy expand into new including Ellimantolegacy to expand intomarkets, new markets, Manhattan, Brooklyn,Brooklyn, Queens,Queens, Long Island including Manhattan, (including Hamptons and North Fork), Long Islandthe (including the Hamptons and Westchester and Putnamand Counties, North Fork), Westchester Putnam South Florida, abroad. In and addition, Douglas Counties,and South Florida, abroad. Elliman nowDouglas offers aElliman comprehensive In addition, now offers suite of services to meet their customers’ a comprehensive suite of services toevery need. meet their customers’ every need.

1914 1914 Notable Notable Transaction Transaction

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Lease Vanderbilt House Leaseof of the the F.W. F.W. Vanderbilt House atat40th FifthAvenue. Avenue. 40thStreet Street and and Fifth

1912 1912

Elliman pioneered the residential preference of affluent Manhattanites Elliman pioneered the residential from their private townhomes to luxury preference of affluent Manhattanites― apartments with his 1912 rental to from their private townhomes to luxury celebrity senator, Elihu Root. By placing apartments―with his 1912 rental to a high-profile individual at 998 Fifth celebrity senator, Elihu Root. By placing Avenue, one of New York City’s first a high-profile individual at 998 Fifth luxury apartment buildings, he paved the Avenue, one of New York City’s first way for other wealthy New Yorkers to luxury apartment buildings, he paved quickly follow suit. the way for other wealthy New Yorkers to quickly follow suit.

1922 1922

Notable Transaction Notable Transaction Lease of the Hotel Roosevelt, the City Hotellandmark. Roosevelt, aLease New of York a New York City landmark.

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TODAY TODAY

Douglas Elliman strategically expands Elliman strategically our WestDouglas Coast presence to include expands our West Coast 22 offices throughout California. In presence to include 22 officesto addition, we’ve added Boulder throughout California. In presence. addition, our existing Colorado we’ve added Boulder to our existing Colorado presence.

STRENGTH IN NUMBERS

LET US PUT OUR STRENGTH TO WORK FOR YOU

OVER

7,000

PROPERTY

SOLD EVERY

AGENTS IN

113+

MINUTES

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$26.1 BILLION IN SALES

OFFICES

RD-LARGEST BROKERAGE IN THE US

BASED ON 2017 DOUGLAS ELLIMAN SALES DATA.

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A Record Breaking Year. South Florida

3.6

IN SALES VOLUME

38% INCREASE SINCE 2016

2,500 2,100 +

RENTAL TRANSACTIONS

SALES TRANSACTIONS

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THE LARGEST INTERNATIONAL NETWORK OF CONNECTED OFFICES AND AGENTS THROUGH OUR ALLIANCE WITH KNIGHT FRANK RESIDENTIAL.

523 OFFICES

60 M I A M I B E AC H MIAMI CO CO N U T G R OV E NORTH MIAMI BAY H A R BO R I S L A N D AV EN T U R A

21,500

F O R T L AU D ER DA L E D EL R AY B E AC H BO C A R ATO N PA L M B E AC H W EL L I N G TO N J U PI T ER

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M A N H AT TA N B R O O K LY N Q U EEN S W E S TC H E S T ER G R EEN W I C H B ED F O R D

LO N G I S L A N D T H E H A M P TO N S NORTH FORK BOS TO N A S PEN LOS A N G EL E S

WHEN IT’S TIME FOR INCREASED EXPOSURE,

IT’S TIME FOR ELLIMAN Douglas Elliman’s latest brand campaign reached approximately 750 million impressions nationwide across bold, outward-facing mediums, generating even more awareness for the company and your property.

O U T- O F - H O M E

ROOM TO GROW?

IT’S

TIME

FO R

575 MADISON AVENUE, NY, NY 10022. 212.891.7000.

EL L IM AN e l l i m a n.c o m

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D I G I TA L

N E E D M O R E S PAC E ?

IT’S

TIME

FOR

ELLIMAN elliman.com

O U T- O F - H O M E

elliman.com

575 MADISON AVENUE, NY, NY 10022. 212.891.7000.

YOU ONLY GET ONE CHANCE TO MAKE

BILLIONS OF

IMPRESSIONS

Douglas Elliman has the broadest exposure on the Web. We place your property in front of the person who’s going to buy your property.

300M 80.2M

762K

10K

4.6M

157K

57K

58K

3.6M

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223K

35.2M

13K

261K

1.6M 51.7M

*Web analytics performed as a monthly search using the date range 6/1/15-6/1/16 according to similarweb.com

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219K

SOCIAL MEDIA Douglas Elliman Social Media is dedicated to targeting the right buyer, driving traffic and creating engaging content across platforms to produce measureable results. We currently have more than 250,000 dedicated followers on social media, and our posts achieved more than 20 million impressions in 2017.

Douglas Elliman South Florida Facebook | Instagram | Youtube #ELLIMANSFL

More than 100,000 followers across our profiles.

More than 60,000 followers across our profiles.

Over 400,000 likes & comments.

Over 200,000 likes, comments & shares.

More than 8M impressions.

More than 10.5M impressions.

More than 33,000 followers across our profiles.

More than 30,000 followers across our profiles.

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RANKED

Over 2.5M Impressions.

TOP 30 REAL ESTATE BROKERAGES ON SOCIAL MEDIA* DATA BASED ON 2017 ENGAGEMENT. *PROPERTYSPARK.COM, SEPT. 12TH, 2017.

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POWER OF THE PRESS Public relations is one of the most valuable and trusted brand building communications tactics available at Douglas Elliman. Through our on-staff publicists, we actively field and seek out media opportunities for Douglas Elliman with unprecedented success.

14.5 BILLION +

total potential reach of all articles that mentioned Douglas Elliman.

13,000+ total number of online press articles that mentioned Douglas Elliman. That is almost 250 articles per work week, or 36 articles a day.

Ad Value

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equivalent of all news content that mentioned Douglas Elliman totaled in excess of $134 Million.

2017 DATA PROVIDED BY MELTWATER.

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ADVERTISING OPPORTUNITIES ADVERTISING OPPORTUNITIES

MEDIA SAVVY MEDIA SAVVY

Century-long relationships withwith key media partners make us experts Century-long relationships key media partners make us at placing your property in all the right outlets. experts at placing your property in all the right outlets.

PRINT Architectural Digest PRINT

Aspen Peak Digest Architectural The Aspen Aspen Peak Times Avenue The Aspen Times Bon Appétit Avenue Cottages & Gardens Bon Appétit Domino Cottages & Gardens Elliman Domino Magazine Financial Times Elliman Magazine Forbes Financial Times Golf Digest Forbes Greenwich Golf Digest Magazine Hamptons Magazine Greenwich Magazine The Hollywood Reporter Hamptons Magazine The Hollywood Reporter

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DIGITAL

PRINT Los Angeles Times PRINT

Long Island Pulse Los Angeles Times Luxe Long Island Pulse New LuxeYork Magazine New Post NewYork York Magazine New Times NewYork York Post The Real Deal New York Times Stamford The Real Advocate Deal Surface Stamford Advocate Ocean Drive Magazine Surface Variety Ocean Drive Magazine Vogue Variety WVogue Wall W Street Journal Wall Street Journal

SOCIAL SOCIAL

Bloomberg.com Facebook Bloomberg.com Facebook BrickUnderground.com Instagram BrickUnderground.com Instagram Condé Nast Condé NastBrands Brands FT.com and Property Gallery FT.com andFTFT Property Gallery Google Display Google Display MansionGlobal.com MansionGlobal.com Realtor.com Realtor.com Streeteasy.com Streeteasy.com Trulia.com Trulia.com YouTube YouTube Zillow.com Zillow.com

Plus, many many more... Plus, more... elliman.com elliman.com

ELLIMAN MEDIA ELLIMAN represents the ultimate expression of the Elliman lifestyle, combining the arts, luxury and shelter in one unique space filled with real stories for real people. We drive qualified leads through our award-winning magazines, which reach over 1,500,000 people per year.

THE DESIGN ISSUE

ELLIMANMedia.com |

APRIL 2016

elevate your life Reid Scott Christo Silvercup Studios Caroline Byron Red Hook The Biltmore Jeff Leatham Belmont Park Dan’s Papers Brandon Phillips LA Spas Geoffrey Zakarian NYC’s Private Clubs

ZAHA HADID Genius, InterRupted

ELLIMANMedia.com |

The Los Angeles Times, Newsday Volume distribution to specific high-end retail locations in the Hamptons and Aspen Douglas Elliman and Knight Frank Residential Sales Offices

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SUMMER 2016

PITSOU KEDEM MARY McDONALD LENNY KRAVITZ THOM FILICIA SUZANNE BELPERRON J.-C. SUARÈS ÈS È PETER BELLERBY GEORGE VENSON JOHNNY PIGOZZI PETER MARINO MICHAEL ANDREWS ROBERT WINTHROP CHANLER

Distribution

from DOUGLAS ELLIMAN DEVELOPMENT MARKETING

Douglas Elliman sponsorships and brand events

Circulation

120,000

copies per issue

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elevate your life

PARTNERSHIPS

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We have long-standing relationships with elite partners in the arts, sports and entertainment, design and equestrian communities, and continuously seek new opportunities to connect with the audiences our sellers want to reach.

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ELLIMAN SHARES #ELLIMANSHARESTHELOVE

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Elliman Shares the Water

Elliman Shares was established in 2017 with the mission to make a positive impact in South Florida communities, by giving our time, dedication and resources in order to help those in need. In it’s first year, the group raised over $108,000 in charitable contributions.

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WE DELIVER THE

INTERNATIONAL BUYER We attract the most qualified buyers from all over the world. Douglas Elliman’s alliance with Knight Frank Residential allows us to connect you to the right buyer, no matter where they live.

523 OFFICES

United Kingdom 2,145 people 85 offices 3 countries

Continental Europe 1,025 people 80 offices 16 countries

700+ DATABASE OF

COUNTRIES

BILLIONAIRES

Africa 700 people 23 offices 10 countries

The Middle East 50 people 3 offices 2 countries

21,500+ OVER

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The Americas 12,025 people 271 offices 15 countries

Asia Pacific 5,615 people 58 offices 14 countries

PEOPLE

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INFORMATION BUYERS & SELLERS TRUST

Thought leaders turn to us for critical information and analysis. When they trust us that much, buyers and sellers do too.

EXCLUSIVE MARKET REPORTS Produced in conjunction with Jonathan Q4-2017 market Miller, CEO of Miller Samuel, our report series is the benchmark for residential real estate market information. Each report provides an analysis of price and sales trends along with insights about historical and emerging market trends.

Miami Beach Is. Single Family Matrix Q4-2017 Average Sales Price Average Price per Sq Ft

• Faster marketing time with more negotiability

Number of Sales (Closed)

NORTH BEACH

SOUTH BEACH

• Price trend indicators and sales decreased

-91.8%

268

Q3-2017

19.2%

Listing Discount (From Last List Price)

Mid-Beach Condo Matrix Average Sales Price Average Price per Sq Ft Median Sales Price

Number of Sales (Closed)

$412

0.5%

$298,600

9.7%

33.9%

-41.2%

119

%∆ (qtr)

Q3-2017

%∆ (yr)

$1,354,868

98.0%

$684,434

148.4%

$545,408

$745

35.0%

$552

39.0%

$536

$525,000

20.0%

$437,500

24.7%

$420,900

6.5%

8.6%

91.9%

107 7.6%

Q4-2016

170.5%

151

Q3-2017

20.1%

$488,250

-14.9%

$689,294

$663

11.2%

$596

-17.1%

$800

$299,000

9.7%

$272,500

-11.5%

$338,000

187

-0.5%

188

-15.0%

220

Median Sales Price

Key Biscayne Condo Matrix Average Price per Sq Ft Median Sales Price Number of Sales (Closed) Days on Market (From Last List Date) Listing Discount (From Last List Price)

Key Biscayne Single Family Matrix Average Sales Price Average Price per Sq Ft

Listing Discount (From Last List Price)

Average Price per Sq Ft

• Marketing time fell as negotiability expanded

Number of Sales (Closed)

Median Sales Price Days on Market (From Last List Date) Listing Discount (From Last List Price)

136

-48.0%

8.6%

127 11.6%

Q3-2017

%∆ (yr)

10.2%

$984,250

-9.2%

$1,194,687

$670

5.5%

$635

-14.4%

$783

$675,000

-17.2%

$815,000

-15.9%

$802,500

55.0%

3.3%

-56.7%

178

%∆ (qtr)

Q3-2017

%∆ (yr)

-43.4%

Q4-2016

$1,788,000

-18.6%

$2,195,364

-24.6%

$2,372,385

6.2%

3.2%

$729

-16.9%

$2,100,000

136 8.8%

-8.5%

$822

-24.2%

$2,301,875

-36.4%

-30.0%

-59.3%

241

-21.6%

125

9.1%

8.8%

%∆ (qtr)

Q3-2017

$7,800,000

34.9%

$5,783,333

7.3%

%∆ (yr)

Q4-2016

-25.7% $10,500,000

$1,403

-13.3%

$1,618

$4,750,000

-26.9%

$6,500,000

0.0%

50.0%

167

-46.8%

314

-58.3%

15.3%

Median Sales Price

PACE

Absorption Rate

-9.0%

$1,542

-54.8% $10,500,000

1.7%

SALES

Closed Sales

INVENTORY

Total Inventory

2 400 11.9%

Miller Samuel Real Estate Appraisers & Consultants 21 West 38th Street, New York, NY 10018 212.768.8100 | millersamuel.com

©2018 Douglas Elliman LLC and Miller Samuel. All worldwide rights reserved. For more information or electronic copies of this report please visit elliman.com/marketreports. Email report author Jonathan J. Miller at jmiller@millersamuel.com with questions or comments. Methodology: http://www.millersamuel.com/research-reports/methodology © 2018 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER REAL ESTATE BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE COOPERATE WITH THEM FULLY. EQUAL HOUSING OPPORTUNITY.

MARKETING TIME Days on Market

NEGOTIABILITY Listing Discount

2.8% 1.7

mos

14.2% 6.7% 52 0.8%

$606

Quarterly Survey of Miami Beach/Barrier Islands Sales

%∆ (qtr)

Q3-2017

4.3%

$849,439

%∆ (yr)

Q4-2016

2.3%

$865,603

3.6%

$585

-3.2%

$626

$406,000

1.5%

$400,000

2.8%

$395,000

757

41.2%

536

14.2%

Days on Market (From Last List Date)

-49.0%

143

-41.6%

Listing Discount (From Last List Price)

10.0%

Listing Inventory (Active) Absorption Period (Months)

Year-to-Date Average Sales Price (YTD) Average Price per Sq Ft (YTD)

English Median Sales Price (YTD Number of Sales (YTD)

MEDIAN SALES PRICE

663 125

8.9%

9.2%

6,422

8.9%

5,895

6.7%

6,016

25.5

-22.7%

33.0

-6.3%

27.2

Q4-2017

%∆ (qtr)

Q3-2017

%∆ (yr)

Q4-2016

$929,124

N/A

1.0%

$919,560

$634

N/A

-2.5%

$650

$400,000

N/A

-1.2%

$405,000

3,033

N/A

-3.7%

3,148

MIAMI BEACH/BARRIER ISL ANDS

NUMBER OF SALES

Portugues PREÇO MEDIANO DE VENDAS MIAMI BEACH/BARRIER ISL ANDS NÚMERO DE VENDAS

$500,000

2,000

$500000

2000

$450,000

1,600

$450000

1600

$400,000

1,200

$400000

1200

$350,000

800

$350000

800

$300,000

400

$300000

400

$250,000

$250000 3T 13 4T 13 1T 14 2T 14 3T 14 4T 14 1T 15 2T 15 3T 15 1T 16 2T 16 3T 16 4T 16 0

days

• Median sales price rose annually for second consecutive quarter • Market share of sales with conventional financing showed significant gain • Marketing time fell sharply despite continued rise in listing inventory The Douglas Elliman Report series is recognized as the industry standard for providing the state of the residential real estate market. The report includes an extensive suite of tools to help readers objectively identify and measure market trends, provide historical context to current information and provide comprehensive analysis of the results.

Appraisal and Consulting Services

$885,612

Median Sales Price

• Sales resumed their rising trend after the prior quarter disruption from Hurricane Irma

PREPARED BY MILLER SAMUEL REAL ESTATE

Q4-2017

Average Sales Price

Number of Sales (Closed)

Q4-2016

Q4-2017

6.8%

PRICES

Miami Beach/Barrier Islands Matrix Average Price per Sq Ft

year-over-year

Q4-2016

%∆ (qtr)

Q4-2017

Average Sales Price

-51.5%

9.1%

122

CONDO & SINGLE FAMILY

DASHBOARD

7.5%

%∆ (yr)

Q4-2017

$1,745,000

Fisher Island Condo Matrix

7.7%

$1,084,300

$752

Median Sales Price Number of Sales (Closed) Days on Market (From Last List Date)

Douglas Elliman Real Estate 1111 Lincoln Road, Suite 805, Miami Beach, FL 33139 305.695.6300 | elliman.com

10.8%

-41.0%

-52.3%

%∆ (qtr)

$586,345

Number of Sales (Closed)

-34.6%

$456,072

Q4-2017

Average Price per Sq Ft

• Price trend indicators declined given low number of sales

the wealth l lth report 2014

-12.6%

South Beach Condo Matrix

Listing Discount (From Last List Price)

FISHER ISLAND

Q4-2016

0.3%

$377 $263,500

MIAMI BEACH/ BARRIER ISLANDS SALES

REPORT

126 7.4%

%∆ (yr)

-4.5% 13.9%

Average Sales Price

Listing Discount (From Last List Price)

Days on Market (From Last List Date)

• Single-family sales slipped along but with faster marketing time

-82.5%

12.0%

$383,649

$360

119

Days on Market (From Last List Date)

Average Sales Price

• Single-family sales size continued to decline, skew price trends lower

16.7%

$300,000

Q4-2017

KEY BISCAYNE

• Condo marketing time and negotiability decreased

%∆ (qtr)

• Faster marketing time with less negotiability

• Condo price trend indicators declined as sales edged higher

$939 $3,000,000

$457,214

Days on Market (From Last List Date)

$3,545,455

-50.0%

Q4-2017

Number of Sales (Closed)

Q4-2016

-57.7% -62.1% -90.9%

Average Sales Price Median Sales Price

$762

%∆ (yr)

-62.5% $4,000,000 -87.5%

North Beach Condo Matrix

• Faster marketing time with less negotiability

• Number of sales more than doubled with faster marketing time

Listing Discount (From Last List Price)

Average Price per Sq Ft

• Jump in average sales size skew price trend indicators higher

-53.3%

$1,500,000

Days on Market (From Last List Date)

Q3-2017

-64.3% $4,196,875

$356

Median Sales Price

• Median sales price edged higher with sales surge

MID-BEACH

%∆ (qtr)

$1,500,000

• Nominal sales activity skewed metrics this quarter

2017

The Elliman Report • Quarterly Survey of Miami Beach/Barrier Islands Residential Sales

MIAMI BEACH ISLANDS

1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17

The Miami Beach housing market rebounded sales. The shift in some sales from the third to strongly after Hurricane Irma's impact last fall the fourth quarter had the effect of overstating with a surge in sales and a rise in two of the the market pace from how it performed. price trendSALES indicators. wereBEACH/BARRIER 757 sales to TheISLANDS absorption rate, the number months MIAMI CONDOS MEDIAN PRICE There NUMBERof OF SALES to close in the fourth quarter, up 14.2% from the sell all inventory at the current rate of sales, $400,000 1,800 prior year quarter and the third quarterly rise in slipped to 25.5 months from 27.2 months in the $362,500 1,350 2017. New pending sales, defined as contracts prior-year quarter. Median sales price rose 2.8% signed within this quarter, surged 16.1% as to $406,000, and average sales price increased $325,000 900 the year ended with an uptick in activity. 2.3% to $885,602 respectively from the prior$287,500 450 The storm had disrupted the trend of rising year quarter. The market share of conventional $250,000 sales in the1Q13 prior quarter, and both closed mortgage financing continued to expand, rising 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 0 and pending activity was pushed to the fourth 3.7% to 32.1% from the year-ago quarter. quarter. Listing inventory rose 6.7% to 6,422 over the same period, outpaced by the rise in

MEDIAN SALES PRICE

MIAMI BEACH/BARRIER IS. SINGLE FAMILY

NUMBER OF SALES

$250.000

450 3T 13

4T 13

PREÇO MEDIANO DE VENDAS

200

$2.000.000 $1.625.000

100

$1.250.000

900

$287.500

150

1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17

1.350

$325.000

$1,250,000

$500,000

1.800

$362.500

$1,625,000

$500.000

2T 14

3T 14

4T 14

1T 15

RESIDÊNCIAS SEPARADAS

2T 15

3T 15

NÚMERO DE VENDAS 200 150 100 50

3T 13

THE WEALTH REPORT

Our branded publication with Knight Frank profiles the motivations, behaviors and demographics of over 600 wealth managers and 15,000 affluent individuals, helping us identify what will attract them to your property.

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1T 14

$875.000

Now in its 12th year, The Wealth Report is the industry’s leading publication on global prime property markets, wealth distribution and investment sentiment. THE GLOBAL PERSPECTIVE ON PRIME PROPERTY AND WEALTH

NÚMERO DE VENDAS

$400.000

$2,000,000

$875,000

CONDOMÍNIOS

PREÇO MEDIANO DE VENDAS

4T 13

1T 14

2T 14

3T 14

4T 14

1T 15

2T 15

3T 15

OUR NETWORK OF REAL ESTATE,

FOCUSED ON YOU Douglas Elliman works in every element of the real estate industry because we understand how each one feeds our core business: bringing buyers to sellers. Each of our divisions helps us qualify buyers we can bring to your property.

OUR DIVISIONS Commercial Sales & Leasing

Relocation

Sports & Entertainment

Residential Sales

DE Title Services

Residential Leasing

Property Management

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Global Markets

Development Marketing

YOUR PROPERTY

elliman.com

DEVELOPMENT

MARKETING Douglas Elliman Development Marketing, a division of Douglas Elliman Real Estate, offers unmatched expertise in sales, leasing, and marketing for new developments throughout New York City, Long Island, Westchester, the Hamptons, South Florida, and California, as well as throughout the United States and internationally. Drawing upon decades of experience and market-specific knowledge, Douglas Elliman Development Marketing offers a multidisciplinary approach that includes comprehensive in-house research, design and product development, marketing, and sales. Through a strategic global alliance with Knight Frank Residential, the worldâ&#x20AC;&#x2122;s largest privatelyowned property consultancy, the company markets properties to audiences in 60 countries.

BILLION

111 MURRAY

New York, NY

Global development portfolio snapshot 432 PARK

New York, NY

RESIDENCES AT THE WEST HOLLYWOOD EDITION

ÂŠ 2018 DOUGLAS ELLIMAN REAL ESTATE.

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Los Angeles, CA

87 PARK

Miami Beach, FL

110 elliman.com

Full-time, dedicated marketing professionals

DOUGLAS ELLIMAN OFFICE LOCATIONS EASTSIDE MANHATTAN

NASSAU

NORTH FORK

MIAMI

COLORADO

575 Madison Avenue New York City, NY 10022 212.891.7000

6326 Northern Boulevard East Norwich, NY 11732 516.624.9000

124 Front Street Greenport, NY 11944 631.477.2220

712 Fifth Avenue, 10th Floor New York City, NY 10019 212.702.4000

520 East Durant Avenue Aspen, CO 81611 970.925.8810

390 Franklin Avenue Franklin Square, NY 11010 516.327.6500

*Development Marketing

10200 Main Road Mattituck, NY 11952 631.298.8000

801 Brickell Avenue, 210 & Lobby Miami, FL 33131 305.728.2444 5555 Biscayne Boulevard, 302 Miami, FL 33137 305.677.5000

130 7th Street Garden City, NY 11530 516.307.9406

THE HAMPTONS

980 Madison Avenue New York City, NY 10021 212.650.4800

WESTSIDE MANHATTAN 1995 Broadway New York City, NY 10023 212.362.9600 2142 Broadway New York City, NY 10023 212.769.2004 2112 Frederick Douglas Boulevard New York City, NY 10026 212.865.1100

DOWNTOWN MANHATTAN 774 Broadway New York City, NY 10003 212.995.5357 137 Waverly Place New York City, NY 10014 212.206.2800 140 Franklin Street New York City, NY 10013 212.965.6000 26 West 17th Street New York City, NY 10011 212.645.4040

BROOKLYN 43 Fifth Avenue Brooklyn, NY 11217 347.844.9162 156 Montague Street Brooklyn, NY 11201 718.780.8100

5066 Sunrise Highway Massapequa Park, NY 11762 516.795.3456 4804 Merrick Road Massapequa, NY 11758 516.798.1353

752 Montauk Highway Montauk, NY 11954 631.668.6565 134 Jessup Avenue Quogue, NY 11959 631.653.6700 138 Main Street Sag Harbor, NY 11963 631.725.0200

12000 Biscayne Boulevard, 100 North Miami, FL 33181 305.400.9507

MIAMI BEACH 1111 Lincoln Road, 805 Miami Beach, FL 33139 305.695.6300 120 Ocean Drive Miami Beach, FL 33139 305.673.4808 1000 South Pointe Drive, 100 Miami Beach, FL 33139 305.695.6007

BAY HARBOR ISLAND

998A Old Country Road Plainview, NY 11803 516.681.2600

70 Jobs Lane Southampton, NY 11968 631.283.4343

AVENTURA

475 Port Washington Boulevard Port Washington, NY 11050 516.883.5200

104 Main Street Westhampton Beach, NY 11978 631.288.6244

1528 Old Northern Boulevard Roslyn, NY 11576 516.621.3555

WESTCHESTER

317 Jackson Avenue Syosset, NY 11791 516.921.2262

402 Main Street, 1 Armonk, NY 10504 914.273.1001 438 Old Post Road Bedford, NY 10506 914.234.4590

124 West Main Street Babylon, NY 11702 631.422.7510

83 Katonah Avenue Katonah, NY 10536 914.232.3700

1772 East Jericho Turnpike Dix Hills, NY 11743 631.499.9191 100 West Main Street East Islip, NY 11730 631.581.8855 300 Main Street East Setauket, NY 11733 631.751.6000

RIVERDALE/BRONX

2410 North Ocean Avenue Farmingville, NY 11738 631.585.8500

3544 Johnson Avenue Riverdale, NY 10463 718.884.5815

164 East Main Street Huntington, NY 11743 631.549.4400

QUEENS

110 Walt Whitman Road Huntington Station, NY 11746 631.549.7401 700 Fort Salonga Road Northport, NY 11768 631.261.6800

47-37 Vernon Boulevard Long Island City, NY 11101 917.386.6164

NORTH MIAMI

1021 Kane Concourse Bay Harbor Islands, FL 33154 305.866.4566

SUFFOLK

36-29 Bell Boulevard Bayside, NY 11361 718.631.8900

2950 SW 27th Avenue, 320 Miami, FL 33133 305.695.6070

2987 Montauk Highway Sagaponack, NY 11962 631.537.0600

2300 Merrick Road Merrick, NY 11566 516.623.4500

325 Court Street Brooklyn, NY 11231 718.522.2929

306A Malcolm X Boulevard Brooklyn, NY 11233 718.840.2100 EQUAL HOUSING OPPORTUNITY.

154 Plandome Road Manhasset, NY 11030 516.627.2800

101 King Street Chappaqua, NY 10514 914.238.3988

1207 Cortelyou Road Brooklyn, NY 11218 718.856.3572

EQUAL HOUSING OPPORTUNITY.

30 West Park Avenue Long Beach, NY 11561 516.432.3400

14 West Montauk Highway Hampton Bays, NY 11946 631.723.2721

192 Hillside Avenue Williston Park, NY 11596 516.746.0440

664 Fulton Street Brooklyn, NY 11217 718.715.7000

71 Forest Avenue Locust Valley, NY 11560 516.759.1110

20 Main Street East Hampton, NY 11937 631.329.9400

187 7th Avenue Brooklyn, NY 11215 718.840.2000

280 Metropolitan Avenue Brooklyn, NY 11211 718.486.4400

11 Bond Street Great Neck, NY 11021 516.466.2100

2488 Main Street Bridgehampton, NY 11932 631.537.5900

COCONUT GROVE

FIRE ISLAND

150 Main Street Sayville, NY 11782 631.589.8500

Corner of Bayview & Ocean Walks Sayville, NY 11782 631.597.3030

996 Jericho Turnpike Smithtown, NY 11787 631.543.9400

26 Popham Road Scarsdale, NY 10583 914.723.6800

CONNECTICUT 88 Field Point Road Greenwich, CT 06830 203.622.4900

NEW JERSEY 221 River Street Hoboken, NJ 07030 201.721.8610

MASSACHUSETTS WATERFRONT COMMERCIAL WHARF EAST

84 Atlantic Avenue Boston, MA 02210 617.227.6070 BACK BAY | DOWNTOWN BEACON HILL | SOUTH END

20 Park Plaza, Suite 1101 Boston, MA 02116 617.267.3500

18851 NE 29 Avenue Aventura, FL 33180 305.728.2420 18305 Biscayne Boulevard, 205 Aventura, FL 33160 305.695.6030

FORT LAUDERDALE 2100 North Ocean Boulevard, 402 Fort Lauderdale, FL 33305 954.828.1858 1 North Fort Lauderdale Beach Blvd. Fort Lauderdale, FL 33304 954.522.3339 450 East Las Olas Boulevard, 140 Fort Lauderdale, FL 33301 954.874.0740

630 East Hyman Avenue Aspen, CO 81611 970.925.8810 133 Prospector Road Aspen Highlands, CO 81611 970.925.8810 16 Kearns Road Snowmass Village, CO 81615 970.923.4700

CALIFORNIA 150 El Camino Drive Beverly Hills, CA 90212 310.595.3888 9470 Wilshire Boulevard, 120 Beverly Hills, CA 90212 424.202.3200 2600 West Olive Avenue, 5th Floor Burbank, CA 91505 424.203.1800 1905 Calle Barcelona, 230 Carlsbad, CA 92009 760.290.8011 26135 Carmel Rancho Blvd., E105 Carmel, CA 93923 831.667.5140 100 B Avenue, 134 Coronado, CA 92118 619.867.0380 344 Third Street Laguna Beach, CA 92651 949.456.8270 28202 Cabot Road, 510 Laguna Niguel, CA 92677 949.354.0450 11990 San Vicente Boulevard, 100 Los Angeles, CA 90049 424.203.1800 22333 Paciﬁc Coast Highway Malibu, CA 90265 310.975.3870

BOCA RATON

3701 Highland Avenue Manhattan Beach, CA 90266 424.281.7603

444 East Palmetto Park Road Boca Raton, FL 33432 561.245.2635

517 South Myrtle Avenue Monrovia, CA 91016 626.408.7730

DELRAY BEACH

12 Corporate Plaza, 250 Newport Beach, CA 92660 949.270.0440

900 East Atlantic Avenue, 1 Delray Beach, FL 33483 561.278.5570 Mizner Country Club 16104 Mizner Club Drive Delray Beach, FL 33446 561.638.5600

PALM BEACH 340 Royal Poinciana Way, 318 Palm Beach, FL 33480 561.655.8600

WELLINGTON 11199 Polo Club Road Wellington, FL 33414 561.653.6195 10680 W Forest Hill Boulevard, 220 Wellington, FL 33414 561.653.6190

15415 West Sunset Boulevard, 102 Paciﬁc Palisades, CA 90272 310.491.5916 483 North Palm Canyon Drive Palm Springs, CA 92262 760.276.9436 140 South Lake Avenue, 230 Pasadena, CA 91101 626.204.5252 444 Culver Boulevard Playa del Rey, CA 90293 424.251.9660 28441 Highridge Road, 310 Rolling Hills Estates, CA 90274 424.250.8544

SEAPORT | INNOVATION DISTRICT | SOUTH BOSTON

JUPITER

1615 Murray Canyon Road, 110 San Diego, CA 92108 619.363.4038

21B Wormwood Street Boston, MA 02210 617.670.0800

400 US Highway 1, C1 Jupiter, FL 33477 561.653.6100

1255 Coast Village Road, 201B Santa Barbara, CA 93108 805.617.4180

elliman.com elliman.com

YOUR PROPERTY,

OUR PRIORITY

We have more agents, more sales, more reach than any other brokerage. We can bring you more buyers, more exposure and the highest price for your property. Our scale adds value to your property. We already have your buyer’s attention.

EQUAL HOUSING OPPORTUNITY.

OUR STRENGTHS, YOUR RESULTS.

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EQUAL HOUSING OPPORTUNITY.

YOUR PROPERTY MARKETING PLAN

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HOW WE SELL

YOUR PROPERTY Douglas Elliman brings an unparalleled array of resources to work directly with you. We develop the marketing plan that will sell your property the way you want to sell it.

PRELAUNCH

TARGETED OUTREACH

Full marketing plan and budget is preparated. Creative development for brochures, professional photography, direct mail, property website, email campaign, etc., begins. If necessary, property is staged.

2 3 4

Word is spread through our sphere of influence (clients, broker network, influencers, etc.). Initial contacts with the press (if applicable) are made.

Website rolls out. Email campaign is launched. PR and social media sources are activated (if applicable).

ÂŠ 2018 DOUGLAS ELLIMAN REAL ESTATE.

EQUAL HOUSING OPPORTUNITY.

BUZZ CREATION

FULL COURT

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All marketing channels are saturated with content about your property. Your property is featured on Elliman.comâ&#x20AC;&#x201D;and appears across our unmatched syndication of search engines, broker events, print and digital advertising, social media and more.

FINDING YOUR BUYER Technology can make real estate more complex. We simplify the process for you. Douglas Elliman’s proprietary Find Buyers tool uses algorithms and search optimization to funnel the vast network of registered buyers who are looking for property just like yours—and tells us how to reach them.

240,919 Viewed any property in last 60 days

23,471 Total Brooklyn buyers: Viewed any Brooklyn property in last 60 days

8,460 Total 2 Bedroom Brooklyn buyers: Viewed any 2 Bedroom in Brooklyn property in last 60 days

2,583

EQUAL HOUSING OPPORTUNITY.

Total 2 Bedroom Brooklyn buyers: Viewed any 2 Bedroom in Brooklyn property

173

TOTAL TARGE T BUYERS

elliman.com

PRICING

STRATEGIES We use market-tested research to find the right listing price for your property.

PERCENTAGE OF BUYERS WHO WILL VIEW PROPERTY

-10 % -5 % FAIR MARKET VALUE

+5 % +10 % ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE

PERCENTAGE OF PROSPECTIVE PURCHASERS WHO WILL LOOK AT PROPERTY

EQUAL HOUSING OPPORTUNITY.

WHY THIS STRATEGY WORKS 

Properties priced at market levels indicate proper appraising, assisting in the buyer’s ability to secure a loan.



More buyers are attracted, and more serious offers are received.



Marketing time is shortened, with immediate activity from the moment the property becomes available.



Increased activity on the property can often cause it to sell at or above asking price.

ACTIVITY

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NUMBER OF WEEKS

ELLIMAN PR COMPETITIVE BENCHMARK

FLORIDA Q1: 2018

2,927

1.0B

$9.4M

Total Articles

Total Reach

Total Ad Value

Total number of online press articles that mentioned Douglas Elliman.

Total Potential Reach of all articles that mentioned Douglas Elliman.

Total Ad Value equivalent of all news content that mentioned Douglas Elliman.

an – Q1 2018 – Florida – Competitor Benchmark

a – Competitor Benchmark 2018 –– Competitor Florida – Competitor Douglas Douglas Elliman1 –Elliman Q1 2018– –Q1 Florida BenchmarkBenchmark 2 – January 1, 2018 – March 31, 2018By The Numbers – Editorial – January 1, 2018 – March 31, 2018 By The Numbers – Editorial – January 1, 2018 – March 31, 2018

1,108 1,108

Total Articles

127

Total Articles

Total number of online press articles that mentioned Compass.

Total number of online press articles that mentioned Compass. Total number of online press articles that

513M

mentioned Douglas Elliman.

Total$4.7M Reach

14M

Total Reach

Total Potential Reach of all articles that mentioned Compass.

513M Total Reach

127

Total Articles Total Articles

127

mentioned Corcoran.

1,108

$4.7M Total Ad Value Total Ad Value equivalent Total Ad Value

Total number of online press articles that Total number of online press articles that

Total Articles

14M

737M Compass.

mentioned Total Potential Reach of all articles that Total Potential Reach of all articles that mentioned Corcoran. mentioned Corcoran.

Total Reach 14M Total Ad Value Total Ad Value $128K $128K Total Potential Reach

Total Potential Reach Total Ad Value of all articles that The Total Ad Value equivalent of all news mentioned Compass. content that mentioned Compass.

Articles Total Articles 2,880 Total 2,880 Total Articles 2,880

mentioned One Sotheby’s International Realty.One Sotheby’s International Realty. mentioned

Total number of online Total number of online press articles that press articles that Corcoran. Total number of online press mentioned Total Reach mentioned Total Reach articles that Sotheby’s. Total Reach Total Reach

513M

of all articles that mentioned Corcoran.

737M

Total Potential Reach of all articles that Total Potential Reach of all articles that mentioned One Sotheby’s International Realty. mentioned One Sotheby’s International Realty.

Reach 737M Total Ad Value Total Ad Value $6.8M Total Total Potential $6.8M Reach

Total Reach

The Total Ad Value equivalent of all news The Total Ad Value equivalent of all news content that mentioned Corcoran. content that mentioned Corcoran.

mentioned Douglas Elliman. EQUAL HOUSING OPPORTUNITY.

Total Articles

Total number of online press articles that of online press articles that Total number

Total Potential Reach of all articles that

The Total Ad Value equivalent of all news content that The Total Ad Value equivalent of all news conte mentioned One Sotheby’s International Realty. mentioned One Sotheby’s International Realty.

of all articles that mentioned Sotheby’s.

Total Potential Reach of all articles that mentioned Compass.

$128K Total Ad Value

of all news content that

The Total Ad Value equivalent of all news mentioned Compass. content that mentioned Douglas Elliman.

$6.8M Total Ad Value Total Ad Value equivalentTotal Ad ValueTotal Ad Value equivalent

$4.7M

of all news content that of all news content that mentioned Corcoran. The Total Ad Value equivalentmentioned of all news Sotheby’s. content that mentioned Compass.

Douglas Elliman – Q1 2018 – Florida – Competitor Benchmark By The Numbers – Editorial – January 1, 2018 – March 31, 2018

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