Public Relations Plan

19 Linden Lane, Old Westbury

The Douglas Elliman Public Relations approach to obtaining optimal exposure for our exclusive listings is highly targeted, strategic and completely 360. Every plan we produce in support of the properties we sell and lease consider every aspect of the home including location, price point, design, architecture, provenance and lifestyle. From editorial features in newspapers and magazines and on-television and podcasts of note, to thoughtful, engaging social media campaigns and highly curated events and brand experiences, we work to bring your property to life in a way that elevates the marketing and sales experience in ways unique to Douglas Elliman.

In support of the marketing of 19 Linden Lane, Old Westbury the following is a suggested public relations plan. The various press opportunities that follow will be pitched by Douglas Elliman’s Public Relations department for possible exposure. We have strong and ongoing relations with both national and international media outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit.

We present this plan with the recognition that we can only submit the property to the media, not guarantee coverage, as it is ultimately up to the media outlet to make the final decision on what they will publish. However, with Elliman’s strong and well-established press relations, along with our strategic alliance with London-based Knight Frank Residential, the chance of 19 Linden Lane, Old Westbury receiving media attention is significant.

Editorial Features

We will begin outreach to a variety of publications such as the below for property feature coverage. This pitch will highlight the most note-worthy qualities of the residence and location.

6sqft

ALEXA

Business Insider

CNBC

Cottages & Gardens

DuJour

Dwell

Financial Times

Forbes

Lux Exposé

Mansion Global Newsday

New York Magazine’s Curbed

New York Post

The Real Deal

Robb Report