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Paid Media
Planning
Connecting buyers with their next home is integral to Douglas Elliman’s core mission. From an advertising perspective, this means leveraging opportunities both in the domestic market–and globally. Our multi-channel approach will highlight Avondale Farm with targeted, qualified audiences utilizing a 360-degree media strategy including print, digital and more.
For print, we will secure placement with partners that have a sophisticated, editorial approach–those that appeal to highnet-worth audiences with internationally-recognized titles.
Digital
The strategy will include promoting the Avondale Farm through targeted paid search and retargeting campaigns–in addition to other premium digital environments that will optimize reach with key audiences.
