Douglas Elliman - Tamanna Jaggi

19 Linden Lane

Old Westbury

2 ACRES Historic BRIDLE PATH ESTATES

Preparing For Launch

Our in-house PR and marketing teams work with your agent to prepare a comprehensive, strategy-driven plan for promoting your property.

Professional Photography & Video

• Professional photography

• Video

• Materport

• Floor Plan

Custom Website

Staging

• Live

• Virtual

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Douglas Elliman

Old Westbury

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May 11

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Douglas Elliman

The Power of Press

By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news.

167B

Total potential reach of all articles that mentioned Douglas Elliman.

$ 1.5B

Total ad value equivalent of all news content that mentioned Douglas Elliman.

34,593

Total number of articles mentioning the brokerage.

By The Numbers - Editorial - January 1, 2022 - December 31, 2022

Public Relations #1 on Long Island

Total Reach of all articles that mentioned the brokerage. By The Numbers - EditorialJanuary 1, 2022 - December 31, 2022

Articles

Total

Ad Value

Total

Stories That Capture Buyers’ Attention

From our video series and social posts to the articles we publish on our digital magazine, Elliman Insider, we produce content in order to own the conversations that matter and influence real estate decisions. We are experts at creating meaningful and relevant stories that engage audiences and build trust with our consumers — and ultimately, direct their attention to your property.

12,000

Unique Monthly Visitors to Elliman Insider

90%

Percentage of Buyers Who Use Social Media in Their Property Search

INSTAGRAM

@DouglasElliman

(Across all of our profiles)

413K followers

148M impressions 6.3K engagements

FACEBOOK @DouglasElliman

(Across all of our profiles)

109K followers 182M impressions 11.6M engagements

LINKEDIN DouglasEllimanRealEstate

(Across all of our profiles)

91K followers

5.9M impressions 367K engagements

TWITTER @DouglasElliman

(Across all of our profiles)

22K followers

11.6M impressions 83K engagements

TIKTOK @DouglasEllimanRealEstate

(Across all of our profiles)

43K followers 20M impressions 655K engagements

Social Channels That Reach Buyers

With approximately 640,000 users across all platforms and delivering more than 367 million impressions annually, our social media channels reach buyers where they are, drive traffic to our website, and give your listing the visibility it deserves.

Additionally, our Public Relations Department has established relationships with top-tier social media accounts and influencers. Through these relationships, we are able to put your property forward for listing feature opportunities, in exchange for appropriate tagging and location credit.

Instagram Handles: @CondeNastProperty

Public Relations Plan

19 Linden Lane, Old Westbury

The Douglas Elliman Public Relations approach to obtaining optimal exposure for our exclusive listings is highly targeted, strategic and completely 360. Every plan we produce in support of the properties we sell and lease consider every aspect of the home including location, price point, design, architecture, provenance and lifestyle. From editorial features in newspapers and magazines and on-television and podcasts of note, to thoughtful, engaging social media campaigns and highly curated events and brand experiences, we work to bring your property to life in a way that elevates the marketing and sales experience in ways unique to Douglas Elliman.

In support of the marketing of 19 Linden Lane, Old Westbury the following is a suggested public relations plan. The various press opportunities that follow will be pitched by Douglas Elliman’s Public Relations department for possible exposure. We have strong and ongoing relations with both national and international media outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit.

We present this plan with the recognition that we can only submit the property to the media, not guarantee coverage, as it is ultimately up to the media outlet to make the final decision on what they will publish. However, with Elliman’s strong and well-established press relations, along with our strategic alliance with London-based Knight Frank Residential, the chance of 19 Linden Lane, Old Westbury receiving media attention is significant.

Editorial Features

We will begin outreach to a variety of publications such as the below for property feature coverage. This pitch will highlight the most note-worthy qualities of the residence and location.

6sqft

ALEXA

Business Insider

CNBC

Cottages & Gardens

DuJour

Dwell

Financial Times

Forbes

Lux Exposé

Mansion Global Newsday

New York Magazine’s Curbed

New York Post

The Real Deal

Robb Report

International Exposure

Through our strategic alliance with London-based Knight Frank Residential, we work closely with their in-house PR team covering 51 countries and 6 continents.

As a result,  19 Linden Lane, Old Westbury will be displayed on Knight Frank’s website and be shared with their database of over 700+ ultra-high net worth clientele.

The Power of Unparalleled Marketing and Advertising

Marketing and Advertising Strategy

As part of Douglas Elliman’s strategic marketing approach, we will position 19 Linden Lane, Old Westbury as a relevant status symbol among a qualified targeted audience to drive consideration and purchase intent. By creating a 360-degree program that leverages both the team’s portfolio as well as our vast global network, Douglas Elliman is uniquely positioned to appeal to modern luxury buyers as they consider finding their next home.

Our Strategic Approach

Custom Strategy

We’ve developed a 360º marketing campaign that positions 19 Linden Lane, Old Westbury in front of our far-reaching network of qualified buyers to garner optimal visibility and engagement with the right audiences.

Thoughtful Creative

Working with our in-house creative team, we craft engaging messaging, content, and stunning collateral to distribute across multiple channels such as digital, print, and social.

Stunning Visuals

Building upon the existing imagery and video assets, we partner with best-in-class photographers, staging and videography specialists to thoughtfully showcase the property and its unique features.

Targeted Messaging

Leveraging Elliman’s robust CRM platform, we deliver relevant, targeted messaging to exactly the right pool of buyers as well as top brokers. We then gather relevant data to optimize our strategy in real time and adjust where needed to deliver results.

Maximum Online Exposure

Upon launch, 19 Linden Lane, Old Westbury could be prominently featured on the homepage of elliman.com. With more than ten million visits to elliman.com in 2022, the homepage carousel is one of the most coveted pieces of digital real estate.

Exclusive Events

Leverage the local broker community and currate thoughtful events to attract qualified buyers.

DE Buildings Television

Prominentlt display on more than one hundred TV sets across Elliman’s corporate offices.

Virtual Tours

The essence and lifestyle of 19 Linden Lane, Old Westbury come to life in a sophisticated video production that allows potential buyers to take a virtual tour through the property. Virtual tour can be featured on elliman.com which boasts 27M page views per month. This can also be pushed out across Elliman’s social channels.

Custom Content

Custom Print & Digital Collateral

High-end, custom email campaigns and digital flipbooks to highlight the property and its unique features. Emails will target top agents–in addition to agents with relevant property listings in the Douglas Elliman network.

Incremental Direct Mail Campaigns

Custom-designed pieces for direct mail drip campaigns to targeted zip codes.

Timeless Luxury at your fingertips

Paid Media

Planning

Connecting buyers with their next home is integral to Douglas Elliman’s core mission. From an advertising perspective, this means leveraging opportunities both in the domestic market–and globally. Our multi-channel approach will highlight 19 Linden Lane, Old Westbury with targeted, qualified audiences utilizing a 360-degree media strategy including print, digital and more.

Print

For print, we will secure placement with partners that have a sophisticated, editorial approach–those that appeal to highnet-worth audiences with internationally-recognized titles.

Digital

The strategy will include promoting the 19 Linden Lane, Old Westbury through targeted paid search and retargeting campaigns–in addition to other premium digital environments that will optimize reach with key audiences.

Paid Media

Digital: Mansion Global

Mansion Global is the award-winning, premier digital destination for compelling content about the global real estate market. From global market analysis to relevant news, our multilingual platform is localized to address the interests of an international audience. Mansion Global also provides its high net worth audience the ability to search luxury listings for sale around the world.

• Reach: 2.3 million monthly

• Demographics:

Average age 43

Average household income $418,000

• Timing: on demand

Print: New York Times: Sunday Real Estate

World-class journalism with a Sunday Real Estate section read by the most influential audiences.

• Circulation: 401,313, New York City metro, Long Island, Westchester, Connecticut, New Jersey

• Demographics:

+ Average HHI: $133,000

+ Average Age: 47

+ Male/Female: 51%/49%

• Timing: Weekly, Sunday issue

• Run Date: TBD

Print: Aspire Design and Home Magazine

From Memorial Day to Labor Day, this bi-weekly magazine celebrates affluent, influential and powerful beachfront communities of Long Island’s East End.

• Circulation: 92,000 Suffolk, Nassau, Westchester, Fairfield, New York City, Connecticut

• Demographics:

Median HHI: $375,000

Median Net Worth: $2,675,000

Average Age: 41

Male/Female: 35%/65%

• Timing: 3-month shelf life

• Run Date:

- Autumn 2023 | Kitchen & Bath Issue: Reserve by 7/13 | On-Sale 9/9

-Winter 2023/2024 | Black & White

Issue: Reserve by 10/13 | On-Sale 12/9

Print: Homes & Estates Magazine

Real estate publication covering Long Island’s North Shore featuring properties from Great Neck to Setauket.

• Circulation: 16,000 copies every 4 weeks

• Timing: 1-month shelf life

• Run date:

A Leading Site That Captures Buyer Traffic

Almost 90% of potential buyers search for property online. With more than 10M visitors, and 27M page views each year, elliman.com is well placed to attract the right buyers to your property listing. Optimized for search, with a user-friendly, visually-attractive interface elliman.com also syndicates listings with the Wall Street Journal, Zillow, Realtor.com and more.

Reaching Buyers In Their Language

Samaki was founded in Queens, NY, and the Chinese-language website quickly turned into a major force on the real estate market in NYC, Long Island and Queens, displaying $30 billion worth of real estate with over 40,000 agent profiles in Chinese. Samaki now displays real estate listings in Chinese, Hebrew, Hindi, Korean, Spanish, and English reaching buyers in New York and abroad.

Elliman Magazines Feature

Placement in the next issue of Elliman magazine which has a distribution of 100,000 to high-net-worth individuals earning more than $500,000+ annually. This high-end lifestyle publication is also distributed through upscale retail outlets and hotel chains.

Powerful Tech for Personal Marketing

Using the latest marketing technology and tools, your Douglas Elliman agent acts as a dedicated creative agency of one, with the ability to create and distribute a custom website and digital materials promoting your property.

StudioPro

StudioPro’s marketing automation suite combines cutting-edge CRM, marketing, and transactional tools all in one place. It allows our agents to create, automate, and track open house registrations, email announcements, social media, tour sheets, custom listing websites and more.

AdPro - The fast track to AI-powered ads.

Our agents create Facebook and Instagram ads to promote your home quickly and efficiently, using proprietary AI models that narrow and target audiences based on user interests, location, and look-alike audiences of those that have recently engaged with similar listings. With real-time listing traffic, as well as advertising performance analytics — including the number of ad clicks, reach, conversions, content views, and more, our agents have insights to maximize property exposure.