© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
THE COTTER TEAM
MARY ANNE COTTER Lic. R. E. Salesperson M : 917 370 2000
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
maryanne.cotter@elliman.com
PHILIP ALTLAND
JULIE OWEN
DOREEN FUENTES
Lic. Assoc. R. E. Broker M : 646.483.2437
Lic. Assoc. R. E. Broker M : 917 687 4990
Lic. Assoc. R. E. Broker M : 212.365.8414
paltland@elliman.com
jowen@elliman.com
doreen.fuentes@elliman.com
SIMON NADULEK
SAMANTHA BHATTY
AMY SERFASS
Lic. R. E. Salesperson M : 917.370.1000
Lic. R. E. Salesperson M : 817.776.0641
Lic. R. E. Salesperson M :215.460.6070
simon.nadulek@elliman.com
samantha.bhatty@elliman.com
amy.serfass@elliman.com
MARY ANNE COTTER AWARDS Talent, training, ambition, enthusiasm, and extensive experience are some of the ingredients that have contributed to Mary Anne’s proven track record of success She is a truly consummate real estate professional who has consistently ranked amongst top salespersons.
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Drawing from her early sales and trading background on Wall Street, in the early ‘80’s Mary Anne transferred her energy, motivation and attention to detail to the field of real estate. She quickly established herself in the industry by providing her trademark unparalleled service to each and every one of her clients. A native New Yorker, her own transition from renter to owner broadened Mary Anne’s insights on the needs and challenges facing buyers and sellers from a very personal perspective. Her familiarity with the Manhattan real estate market in general and the Downtown area in particular are unsurpassed. Her knowledge of financing and experience with renovations, board requirements, and all of the
2018 | Top 1% Producer in the Douglas Elliman Real Estate & Pinnacle Award Winner 2017 | Chairman’s Circle Diamond Award Winner 2015 - 2016 | Top 1% Producer in the Douglas Elliman Real Estate & Pinnacle Award Winner 2010 - 2014 Chairman’s Circle Diamond Award Winner intricate details of the process, give her a distinctive edge in matching qualified buyers and choice properties. That so much of her business stems from referrals and her repeat clientele, speaks volumes of Mary Anne’s emphasis on relationship building before and after the sale. Whether you are looking to buy or sell your co-op, condominium, or townhouse, give Mary Anne a call and experience the difference. You will be glad you did.
Licensed Real Estate Salesperson O: 212.321.7186 | M: 917 370 2000 | maryanne.cotter@elliman.com
PHILIP ALTLAND I have made it a personal goal that I would be a different type of real estate broker. What I offer you are 38 years of experience blended with today’s technology. When I began my career in 1978, the real estate business was very different. Listings were on 3 x 5 index cards. There were no computers, cell phones, email or voicemail. As I think back, it is amazing that brokers we ever able to find the right property for our buyers. Real estate companies also did not share their listings so every company had different apartments listed.
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Fast forward to 2016. Finding the right home is so much easier and more efficient now. High quality pictures and floorplans give today’s buyers the advantage of doing their preliminary search from the comfort of their homes. It is still necessary to actually go out and see the properties, but it is a lot easier to screen which ones are suitable. In April of 2016 I sold my beloved New York apartment and moved to Fort Lauderdale, Florida. I am extremely happy here. I am now licensed both in New York and Florida. I am still actively doing business in New York with the help of my colleague Mary Anne Cotter. We have successfully been doing sales and rentals in Manhattan since my move to Florida.
My new life in Florida has been a dream come true. I was never a fan of bitter Northeastern winters, particularly after falling and fracturing my kneecap in February of 2015. Life in Florida has exceeded my expectations. If you are thinking of making the move South, I can offer you the benefit of my experience of starting a new live 1066 miles South of New York. Even if you are just thinking of buying a home in Florida where you can spend part of the year, I am here to offer my assistance. As a New Yorker for over 40 years, I am in a unique position to help guide you to the right neighborhood. You will pleasantly surprised by how much space you can find in Florida for a fraction of New York prices. I use stories from my years in the business to entertain and educate my buyers to the process of buying real estate. One of my buyers once asked if, after she bought an apartment, she could still go out looking with me, it was that much fun for her. For sellers, I am a very focused and methodical marketer of the property from setting the correct price, preparing the home to look its best, to the preparation of whatever paperwork is required, and finally the closing.
Licensed Associate Real Estate Broker O: 212.727.6105 | M:646.483.2437 | paltland@elliman.com
JULIA OWEN Testimonial from a client:
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“Working with Julie Owen is a pleasure. She is ethical, hardworking and creative. Her performance associated with several residential properties, on both the sell and buy side, on my behalf as well as several family members has been outstanding. In each case she was completely informed about the property she was dealing with, as well as the neighborhood and comparable properties. Julie’s knowledge and always pleasant and professional demeanor builds confidence on all sides and is a huge positive in the negotiating process…In short, Julie Owen would be an essential asset to anyone contemplating the purchase or sale of a residential property in New York City.” For Sellers: Julie Owen will give optimal exposure to your property to get it sold quickly, by finding your target market, dramatically increasing the chance of finding the best selling price and the most qualified buyer. A full fledged professional, Julie has a refined eye, substantive knowledge of Manhattan real estate
and excellent communication skills. Julie is quite diligent about building the foundation of a price point, making the entire process smooth from the start. Amiable and straight forward, Julie puts people at ease, allowing negotiation to turn to closing. For Buyers: Are you looking for, “The Dream Apartment”-- “A One Of A Kind”—”A Smart Find”-- “A Deal”? Julie can find the right home for the most discerning, demanding customer, offering thorough, tailor made service. Julie takes a long term view, and is quite accomplished at aiding buyers make smart, individual real estate decisions. Julie has extensive experience in the service of selling homes through-out Manhattan; from new development and conversions, to townhouses, lofts and classic prewar apartments. Julie has a B.A from Sarah Lawrence College, is an avid theater attendee, yoga enthusiast and traveler. She dedicates herself to her real estate clients’ and customers’ needs with a passion, integrity and creativity rare in the field.
Licensed Associate Real Estate Broker O: 212.727.613 | jowen@elliman.com
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DOREEN FUENTES Doreen Fuentes is a highly skilled negotiator.
point to assist with your search or sale.
Licensed out of college, she sold her first home in only three months and has achieved great success in the NYC residential sales and rental market. Now an Associate Broker- licensed in New York and Florida, her dedication, attention to detail, honesty, follow through and outstanding service have made her a top producer in her field, and a valuable resource to her clients. As a seasoned investor herself with properties in New York and Miami, Doreen is fully knowledgeable of the market and inherent value and can walk her clients through each step of a deal.
Doreen is a native New Yorker who studied communications and film at Queens College, and became a real estate agent in 1983. She later switched gears to run a successful travel and entertainment company in New York and Miami. She was drawn back to the brokerage business in 2004. Through her years in business, Doreen has been able to amass a vast client portfolio who rely on her services today.
Specializing in residential sales, rentals and commercial properties, Doreen is here to guide, whether you are relocating for business, seeking a permanent home or looking for the right investment property. Doreen is passionate about New York City and its diverse real estate market and has detailed information and keen insight on every Manhattan neighborhood and price
Doreen has traveled the world for business and pleasure, visiting over 40 cities in 18 countries. Besides being an avid traveler, Doreen is an art collector, dog rescue supporter, music junkie, aspiring vegan, and fundraiser for various causes including the Tiny Tim Rescue Fund. During the summer, Doreen enjoys weekends on Fire Island and South Florida with her three rescue dogs, Simon, Tiny and Baby. Doreen is a member of REBNY.
Licensed Associate Real Estate Broker O: 212.352.6281 | M:212.365.8414 | doreen.fuentes@elliman.com
SIMON NADULEK Longtime Manhattan resident, Simon Nadulek focuses on maximizing value for his clients whether they seek a primary residence or investment property. His personable, tenacious and no-nonsense approach allows him to uncover the true aspirations of his clients and achieve the best for both buyers and sellers.
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Simon purchased his first property, in Brooklyn, at an early age and has been captivated by the industry ever since. With a previous highly successful career in medical technology, Simon brings entrepreneurial style, customer care and excellent negotiation skills as well as vast knowledge of the New York City investment and residential property market to his clients. With a great memory for people, Simon is known for never forgetting a face or a
name! He uses this strength to connect people and thereby meet and exceed the needs of his clients. Finally, as an owner himself of properties in New York’s Murray Hill, Upper East and Upper West side neighborhoods as well as Secaucus, New Jersey, Simon leverages his first-hand investor experience and understanding to provide best-inclass service to his clients. Simon often teams up with his wife, top-producing real estate broker Mary Anne Cotter, who leads their team at Douglas Elliman. When not with Mary Anne, working with clients or researching properties in Manhattan, you can expect to find Simon riding his bike in Central Park, reading about current events and science or volunteering for God’s Love We Deliver.
Licensed Real Estate Salesperson O: 212.645.4040 | M:917.370.1000 | simon.nadulek@elliman.com
SAMANTHA BHATTY
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Having lived in ten cities in eight states in the US, as well as in two foreign countries, Samantha believed for a long time that old saying that “anywhere your hang your hat is home.”...until the day she found her current home, which is home on a whole different level. Samantha will forever thank the lovely women who helped her find her true home, and her mission now is to help others find theirs. But even if you’re not looking for a homehome, and just want a place to hang your hat, Samantha can help with that too!
After 15 years working in sales and branding in the fashion space Samantha marries a keen sense of style, appreciation for good design with a desire to be help you find the home of your dreams.
Licensed Real Estate Salesperson O: 212.727.6187 | M: 817.776.0641 | samantha.bhatty@elliman.com
AMY SERFASS Amy values and recognizes that the more her clients know about the local market, the better equipped they will be to make sound decisions about their real estate investments. She is dedicated to working in every client’s best interest, with a focus on their needs and on providing quality service from meeting to closing and beyond.
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Her experience in real estate began in the marketing sector in Los Angeles, CA, working for a real estate investment group and private equity firm. Amy then learned the ropes alongside a broker helping with all facets of the business. However, living and working in NYC was always her dream. It was also her desire, as an avid athlete, to get into the
customer care and service industry as a personal trainer and health coach. Helping, supporting, and motivating her personal training clients to achieve success and reach their goals has carried over into her real estate business by taking great pride and care in assisting her clients to find their perfect home or sell a special property. This also takes focus, discipline, commitment, and drive - all qualities Amy possesses. Partnering with her means you have an advocate on your side to navigate you through every step of the real estate process and help you reach your desired outcome.
Licensed Real Estate Salesperson O: 212.645.4040 | M: 215.460.6070 | amy.serfass@elliman.com
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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TESTIMONIALS
WHAT PEOPLE ARE SAYING ABOUT
THE TEAM
We recently bought our new home using Mary Anne’s as our broker. I would describe our overall experience as fantastic. She constantly communicated with us on where things were and what needed to be done. Mary Anne is a true professional and I would highly recommend her to anyone looking for an apartment in NYC.
— LESLIE PRIZANT I thought I would share with you some positive observations about my recent experience with one of your brokers, Mary Anne Cotter. I am the administrator of an estate which sold a cooperative unit at 201 East 21st Street on May 1.
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We interviewed a number of brokers and Mary Anne set herself apart immediately. Her friendly professionalism was obvious. An estate sale has its own unique problems, as I am sure you know. In addition, I don’t live in NYC so that added some complexity as well. From the first meeting, Mary Anne offered suggestions on what to do with staging the apartment, help with finding a handyman, advice on disposing of personal belongings and suggestions for movers. Mary Anne stayed in touch during the process and helped us think through the ultimate buyer choice. The closing went without a hitch as did the move, using one of Mary Anne’s suggested movers. In short, Mary Anne provided excellent service and we would be happy to recommend her to others.
— DONALD A. PIZER
Navigating the NYC apartment jungle is not easy. Being out-of-state and co-purchasing with an adult child complicates it even more. We could not have completed the purchase without the expertise of Mary Anne Cotter. She stayed on top of every detail from Day 1 and made it as simple as possible. If you are looking for someone to help you every step of the way, she’s the one!
— KAREN & GARY ROLAND Mary Anne Cotter exceded all my expectations as the exclusive broker for the sale of our home. She is extremely knowledgeable and does whatever it takes to find the most qualified buyer at the highest price. We had contracts out on our apartment and she continued to show the apartment and secured us a higher offer. From start to finish she did an excellent job. We did not want to work with a large team and are glad we opted for the personal service Mary Anne provides. There are so many brokers to choose from and working with Mary Anne was the right choice for our family. I highly recommend her.
—TIFFANY LABANCA
WHAT PEOPLE ARE SAYING ABOUT
THE TEAM
Mary Anne Cotter helped me buy my apartment in Manhattan in 1996, when she was a delight to work with, knowledgeable and tireless. There were a few bumps in that process, caused by a seller who backed out at the last minute, but I always knew that I had Mary Anne in my corner to help me with her expertise and support. So when it came time for me to sell the apartment which she had helped me buy, it was a no-brainer to call her again and ask for her help. Of course, this time I was the seller, so I had no worries about a seller backing out at the last minute! But once again, Mary Anne was a delight to work with, and her knowledge and judgment helped me get a price higher than I had imagined, and smoothed the process from the beginning to the closing. I would have no hesitation in recommending her enthusiastically to anyone needing help in the difficult Manhattan real estate market.
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— STEVEN THOMAS Mary Anne was essential to the purchases of my first two apartments in Manhattan. I am extremely fortunate to have had such a knowledgeable, pragmatic, and trustworthy person guiding me throughout each process. Both transactions had their ups and downs, and Mary Anne offered her experience, unparalleled advice, and tireless support with each unforeseen event. She makes an effort to get to know you, what you like and dislike, and doesn’t sugarcoat situations. Having Mary Anne in your corner throughout the bid, contract, loan and board approval processes is a must. I highly recommend Mary Anne to anyone looking for someone who will have their back every step of the way.
— DOUG SEIFRIED
Mary Anne was a pleasure to work with and she went above and beyond in the sale of our apartment. Mary Anne sold our apartment fast, and at the price we wanted. She was always available, and returned calls immediately. She helped coordinate when we were unavailable during renovations and move out. Her network of referrals for real estate attorneys, movers etc were all fantastic. I will use her for all my real estate transactions, and highly recommend Mary Anne.
— LORA CESANA We highly recommend Mary Anne Cotter to anyone looking for a Real Estate agent in Manhattan. She knows the market, the buildings, the board and the process. More importantly, she made the effort to truly get to know us and our needs. She didn’t waste our time taking us to see apartments that were outside our parameters and she was quick to point out any issues that could be a problem. Mary Anne earned our trust immediately with her knowledge and honesty. We love our new home and will definitely work with Mary Anne again in the future.
— ALYSSA ROLAND & HEATHER ROLAND
WHAT PEOPLE ARE SAYING ABOUT
THE TEAM
My sister and I were very pleased with Mary Anne’s work on the sale of our father’s apartment. She expertly managed the showings and negotiations and always kept us informed. She saved us work and time by arranging for certain things, like cleaning the windows, to ready the apartment for showing. We accepted an offer two weeks after listing; Mary Anne’s management of the process certainly helped. She stayed involved through the contract phase, right up to closing, and was always responsive to our questions. Mary Anne clearly knows the market and every step of the sale process. We would not hesitate to recommend her services.
— J.D. Mary Anne Cotter is knowledgeable, compassionate and articulate. Ingredients like these normally go unnoticed. We were so fortunate to have worked with her.
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— MITCH HABERMAN
Look no further for the best real estate broker out there. We have had the great fortune of working with Mary Anne to both purchase and sell our Manhattan apartments. You will not find anyone in the business who works harder and smarter. Mary Anne will make you feel as though you are her only client. A true pro in every sense of the word, and we highly recommend her!
— MICHELLE AND BRIAN QUINN
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6 -WEEK MARKETING PLAN
OUR SIX WEEK
MARKETING PLAN We have designed this six-week marketing plan so you can understand the step-by-step process of selling your home
THE PRELIMINARY PLAN • We clarify information and policies with the managing Agent of the building and obtain the latest financials generic questionnaire, purchase application and offering plan. • Our professional photographer will take photos of the apartment. This includes photos of every room to be used for the web and brochure. • Our team will visit the premises to be educated on all the features of the unit and the building • Our graphic designer will come to the unit to take measurements and gain inspiration for the brochure which will be provided to every individual that enters the apartment.
WEEK 1 1. We will enter the listing on our internal listing system (LIMO) and co-broke it out to all REBY firms consisting of over 315 companies.
6. An E brochure will be designed by our Graphic Designer and send out to 315 REBNY firms to announce the listing and open house schedule.
2. We will upload the photos and floor plan to the web.
7. That E-brochure will be designed and e-mailed to all of our colleagues at Douglas Elliman (2,400 agents), DE Long Island (2,100 agents) Douglas Elliman Florida (700 agents), Douglas Elliman Westchester (320 agents), Douglas Elliman Los Angeles (35 agents) and Douglas Elliman Connecticut (20 agents)
3. The listing will be “featured” on Street Easy to optimize visibility.
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4. We will create an Internet Factsheets to be featured on elliman.com 5. We will have the apartment featured on all of our web pages on elliman.com which has over 2 million visitors per month by buyers and agents in the tristate area. Our website is linked to several search engines; potential customers can see your property all over the world.
8. Your apartment will be included in our property brochure which is distributed in all of our open houses, presentation and buyer’s kits, speaking engagements and mailings. 9. We will be hosting Open house on Sundays.
OUR SIX WEEK
MARKETING PLAN WEEK 2
WEEK 4
1. We will contact all brokers who attended our open house in order to solicit detailed feedback and or offers.
1. We will call all attendees that came to the Open House on Sunday to receive feedback.
2. We will coordinate with brokers who have similar listings in the area to join us for the Brokers tour.
2. We will also follow up with everyone who came to see the apartment by appointment.
3. An E-brochure will be prepared and designed by our Graphic Designer Artist and will be sent to the 315 REBNY firms to announce our brokers tour.
3. The listing will be “featured” on Street Easy, for the entire week to optimize visibility.
4. That E-brochure will be designed and e-mailed to all of our colleagues at Douglas Elliman (2,400 agents), DE Long Island (2,100 agents) Douglas Elliman Florida (700 agents), Douglas Elliman Westchester (320 agents), Douglas Elliman Los Angeles (35 agents) and Douglas Elliman Connecticut (20 agents)
WEEK 5
5. We will advertise the Brokers Tour on the Douglas Elliman website and Street Easy. 6. We will then host a Brokers Open House.
1. We will prepare a mailing list to the building and neighborhood buildings which will include co-ops,condos and rental buildings to announce the apartment for sale. These mailings will be strategically spread throughout the course of the listing. 2. We will advertise the Open House on the Douglas Elliman website and on Street Easy/Zillow. 3. Open house for the public on a Sunday.
WEEK 3
WEEK 6
1. We work closely with Street Easy/Zillow to optimize our properties online. One of the most influential “go-to” NYC & nationwide Real Estate websites with more than 35,000 daily visitors, the profile of whom is high-net worth and extremely serious buyers. Our listings are prominently shown throughout the site, including the all-important home page.
1. We will prepare a detailed customer report highlighting sales and marketing actions during the first six weeks of the listing. Recommendations will be made based upon feedback from brokers and customers.
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2. We will advertise the Open house on the Douglas Elliman website and on Street Easy/Zillow. 3. Open house for the public on a Sunday.
2. We will send you a detailed current Market Report.
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PREPARING YOUR HOME
PREPARING
YOUR HOME A COMPREHENSIVE MARKETING STRATEGY EXTENDS BEYOND JUST PRINT ADS AND ONLINE PRESENCE. THE IMPRESSION A HOME MAKES IN PERSON IS EQUALLY, IF NOT MORE IMPORTANT. Follow these simple, yet critical steps to enhance your home’s perceived value. Keep up with this checklist to ensure that you’ll be ready for a viewing appointment at a moment’s notice.
SIMPLIFY.
REPAIR.
A tidy, organized home is infinitely more appealing than one littered with the everyday clutter that tends to accumulate.
Small repairs can bring big dollars. Don’t let these easy fixes stand in the way of a sale.
• Clear countertops, file any loose papers or mail piles, and put toys and miscellaneous objects away • Thin wardrobes to make closets look more spacious • Make the beds, clear the sink of dishes, and empty all wastebaskets • Remember that people open closets and medicine cabinet doors • If necessary, bring in a professional crew to deep clean rugs and furniture
• Purify water damage, mildew, or other deterioration • Spackle and paint over any holes or cracks in ceilings and walls • Mend any broken kitchen cabinets or other door hinges • Replace moldy or torn shower curtains • Repair any broken window panes or mirrors • Reinforce peeling wallpaper and touch up any chipped paint • Restore worn carpets and polish any scratched wood floors • Patch up chipped grout and moldy caulk • Replace doorbells that don’t work
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IT’S THE LITTLE THINGS. | These low-effort extras go a long way. • Place fresh flowers, changed regularly, or plants in one or two key locations
• Handwrite a note of welcome to your home on beautiful stationary to leave on an entryway table
• Bring in additional lighting to brighten your home and make it feel larger
• Leave cookies out for the broker and buyer
• Maintain gleaming bathroom fixtures and kitchen appliances • Integrate fresh scents from baking bread, boiling cinnamon, or potpourri
• Make sure that windows are clean and streakfree–leave them open, weather permitting • Tidy pet areas and provide a crate–not everyone is comfortable with animals
TEN SIMPLE
STAGING TIPS 1. IDENTIFY YOUR FLAWS: Never an easy thing to do, in life or at home. Know that buyers will fixate on the smallest of details; a broken window pane, mold on bathroom grout, too much furniture in the living room, and the list goes on. If something is wrong, buyers will wonder what else is broken and use that as leverage to negotiate your asking price. Before you list your home, make a checklist. 2. REFRESH THE BASICS: Replace a moldy shower liner and shower curtain; new bedding makes a world of difference. By making simple updates and upgrades, you can transform a home. Overstock, Gilt, and West Elm are some go-to’s for affordable options. Having a professional cleaning person come through is crucial prior to listing and showing. 3. MAKE A STATEMENT, BUT PROCEED WITH CAUTION: Want to catch a buyer’s eye? Create an accent that stands out and showcases volume or constructs a separation of space. You don’t have to break the bank but instead just buy a pillow or couch cover to add a little POP to your home! In a sea of sameness a photo that stands out will resonate. 4. CREATE REFLECTIONS OF HOW YOUR HOME SHOULD BE: Use mirrors to reflect light, not another wall. Well positioned mirrors bring in extra light and bounce it around the room. Mirrors can open up a small space by making it feel as if it goes on and on. A mirror facing another wall, in a hallway, or enclosed space is a waste.
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5. STORAGE WARS: Store your off-season wardrobe in a trunk or consider renting space at a storage facility. You should clear out all unnecessary items: throw out products in your bathroom vanity and kitchen cabinets that you never use, and just empty out as much as possible. Showcase how much space the buyer will have if they move in. And while you’re at it, arrange your clothes by color, it will help everything look more organized and efficient. 6. GET TRASHED: Remove ALL trash and recycling. Trash should NEVER be out in the open for buyers to see. It’s garbage, not artwork and definitely make sure it’s all been removed before you photograph the listing. If you have an unattractive trash receptacle, get rid of it. Consider instead using something you already have: a vase, wine bucket, an unused piece of pottery, a magazine bucket, etc.
7. FLOWERS ARE GREAT, BUT... they are expensive and only last a few days. Consider easy to maintain plants to add life, color, and a sense of calm to your home. Succulents, air plants, bamboo, ferns, and orchids are ideal and easily found at bodegas and grocery stores. If you have very high ceilings, consider using blooming branches in a long glass vase elevated above four feet to showcase the ceiling height. (Good) Fake plants and flowers also work great for photography, plus no one will know the difference! 8. VIRTUAL REALITY: Selling an empty property? Consider having it virtually staged to make the images more interesting. An empty apartment looks bland and small. If you don’t want to stage it with real furniture, you should at the very least have it virtually staged with a design scheme that is representative of the apartment, building, neighborhood, and price point. You also have to understand your demographic. A loft in Williamsburg would look absurd filled with traditional furniture associated with the suburbs. 9. THE KITCHEN CONUNDRUM: A cluttered counter is distracting in pictures. Make sure you hide all of those sponges, cleaning solutions, kitchen rags, and excess in all corners of your kitchen. If you just renovated your kitchen or bathroom, showcase the with a few attractive and high end products, but sparingly. Buyers will expect to see Molton Brown, not Dial soap on a Waterworks sink. 10. MAKE SCENTS: Air out your home at least 24 hours before you are showing - that means open every window. If there is a litter box, remove it before showing. Got a dog? Give him a bath. Fabrics capture smells, which can work to your benefit. One of my favorite “recipes” is adding a little essential oil (lavender, eucalyptus, orange, and grapefruit) to a spray bottle filled with water. I used this concoction to spray down every piece of cloth furniture and all the curtains in every room three hours before an open house.
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EQUAL HOUSING OPPORTUNITY.
STANDARD EXCLUSIVE AGREEMENT
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
RECENT SALES
STEWART HOUSE 70 EAST 10TH STREET
SALES 1D
PHE
6U
20L
15D
14C
7A
11K
10R
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Licensed Real Estate Salesperson O: 212.321.7186 | M: 917.974.0446 | maryanne.cotter@elliman.com
RECENT SALES
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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Greenwich Village
70 East 10th Street
Apartment 7A
ADDRESS
APARTMENT
70 East 10th Street
Apartment 20L
7 East 9th Street
Apartment 3
77 Bleeker Street
Apartment 607
21 East 10th Street
Apartment 7E
77 Bleeker Street
Apartment 730
21 East 10th Street
Apartment 12E
77 East 12th Street
Apartment 5A
21 East 10th Street
Apartment 4A
10 West 15th Street
Apartment 816
22 West 15th Street
Apartment 4D
10 West 15th Street
Apartment 610
29 East 9th Street
Apartment 18
10 West 15th Street
Apartment 518
29 East 9th Street
Apartment 3
10 West 15th Street
Apartment 317
29 East 9th Street
Apartment 16
22 West 15th Street
Apartment 4D
29 East 9th Street
Apartment 20
35 East 10th Street
Apartment 80
29 East 9th Street
Apartment 10
35 East 10th Street
Apartment 2D
37 West 12th Street
Apartment 12H
35 East 10th Street
Apartment 7D
40 East 9th Street
Apartment 6K
63 East 9th Street
Apartment 4C
40 East 9th Street
Apartment 30L
69 Fifth Avenue
Apartment 12E
40 East 9th Street
Apartment 10LM
85 Eighth Avenue
Apartment 3T
45 East 9th Street
Apartment 47
85 Eighth Avenue
Apartment 4E
45 East 9th Street
Apartment 48
40-50 East 10th Street
Apartment 6L
45 East 9th Street
Apartment 8
40-50 East 10th Street
Apartment 6E
45 East 9th Street
Apartment 47
40-50 East 10th Street
Apartment 5A
45 East 9th Street
Apartment 48
45 Fifth Avenue
Apartment 16B
45 East 9th Street
Apartment 10
45 Fifth Avenue
Apartment 10A
45 East 9th Street
Apartment 77
18 East 12th Street
Apartment 1C
45 East 9th Street
Apartment 39
18 East 12th Street
Apartment 9/10D
70 East 10th Street
Apartment 1D
250 Mercer Street
Apartment A505
70 East 10th Street
Apartment 15D
250 Mercer Street
Apartment C614
70 East 10th Street
Apartment PHE
39 Fifth Avenue
Apartment 12C
70 East 10th Street
Apartment 14C
39 Fifth Avenue
Apartment 1D
70 East 10th Street
Apartment 6U
39 Fifth Avenue
Apartment 10A
70 East 10th Street
Apartment 11K
39 Fifth Avenue
Apartment 7C
70 East 10th Street
Apartment 10R
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
RECENT SALES 41 Fifth Avenue
Apartment 1F
25 East 9th Street
Apartment 2B
41 Fifth Avenue
Apartment 11C
24 Fifth Avenue
Apartment 915
41 Fifth Avenue
Apartment 8B
23 East 10th Street
Apartment 219
1 Fifth Avenue
Apartment 6C
23 East 10th Street
Apartment 603
115 Fourth Avenue
Apartment 3G
170 Second Avenue
Apartment 12C
115 Fourth Avenue
Apartment 4I
37 West 12th Street
Apartment 12H
115 Fourth Avenue
Apartment 4E
115 East 9th Street
Apartment 5E
201 East 21st Street
Apartment 4H
7 East 14th Street
Apartment 705
201 East 21st Street
Apartment 11R
7 East 14th Street
Apartment 609
305 East 24th Street
Apartment 9N
26 East 10th street
Apartment 7G
317 East 18th Street
Apartment 4E
26 East 10th street
Apartment 2F
330 Third Avenue
Apartment 11G
51 Fifth Avenue
Apartment 7G
330 Third Avenuevv
Apartment 7H
33 Fifth Avenue
Apartment 11B
32 Gramercy Park South
Apartment 8A
67 East 11th Street
Apartment 325
317 East 18th Street
Apartment 4E
67 East 11th Street
Apartment 316
201 East 17th Street
Apartment 16D
125 East 12th Street
Apartment 4D
11 Fifth Avenue
Apartment 6V
22 West 15th Street
Apartment 4D
73 Fifth Avenue
Apartment 3A
130 Jane Street
Apartment 3H
201 East 15th Street
Apartment 4C
175 West 13th Street
Apartment 3D
60 East 8th Street
Apartment 20A
175 West 13th Street
Apartment 9E
142 East 16th Street
Apartment 7H
720 Greenwich Street
Apartment 5H
30 East 9th Street
Apartment 2KK
54 West 16th Street
Apartment 3J
30 East 9th Street
Apartment 2JJ
54 West 16th Street
Apartment 5H
30 East 9th Street
Apartment 5DD
130 West 12th street
Apartment 5B
30 East 9th Street
Apartment 2LL
61 West 9th Street
Apartment 4E
30 East 9th Street
Apartment 3G
61 West 9th Street
Apartment 3A
111 Fourth Avenue
Apartment 10O
61 West 9th Street
Apartment 2DE
808 Broadway
Apartment 3ML
61 West 9th Street
Apartment 8D
Gramercy
West Village
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
RECENT SALES 61 West 9th Street
Apartment 4D
311 East 10th Street
Apartment 5A
130 Barrow Street
Apartment PH505
99 East 4th Street
Apartment 4C
130 Barrow Street
Apartment 105
630 East 14th Street
Apartment 19-20
380 West 12th Street
Apartment 7C
735 East 9th Street
Apartment 2R
3 Sheridan Square
Apartment 15C
735 East 9th Street
Apartment 4FW
421 Hudson Street
Apartment 701
735 East 9th Street
Apartment 4RW
69 West 9th Street
Apartment 11G
299 West 12th Street
Apartment 6K
225 West 25th street
Apartment 6C
64 West 15th Street
Apartment PH6E
540 West 28th Street
Apartment 8G
380 West 12th Street
Apartment 7C
228 West 21st Street
Apartment 1
33 Greenwich Avenue
Apartment 3M
228 West 21st Street
Apartment 5
42 West 13th Street
Apartment 4A
133 West 24th Street
Apartment 3
130 Jane Street
Apartment 1H
107 West 25th Street
Apartment 3E
130 Jane Street
Apartment 3E
360 West 21st Street
Apartment 2H
130 Jane Street
Apartment 5H
470 West 24th Street
Apartment 15I
50 West 9th Street
Apartment 5C
50 West 9th Street
Apartment 6AE
254 Park Avenue South
Apartment 4G
50 West 9th Street
Apartment 1E
254 Park Avenue South
Apartment 11D
2 Horatio Street
Apartment 14BD
27 East 22nd Street
Apartment 2nd floor
105 West 13th Street
Apartment 15D
21 East 22nd Street
Apartment 8D
227 West 11th Street
Apartment 1
170 Second Avenue
Apartment 12C
122 Spring Street
Apartment 5S
753 East 5th street
Apartment 2A
211 Thompson Street
Apartment 4M
753 East 5th street
Apartment 4A
130 St. Marks Place
Apartment 2L
1200 Broadway
Apartment 4B
12 Avenue A
Apartment 1
1200 Broadway
Apartment 6C
51 St. Marks Place
Apartment 9
131 Avenue B
Apartment 3C
240 East 32nd Street
Apartment 2D
131 Avenue B
Apartment 6AE
240 East 32nd Street
Apartment 4D
Chelsea
Flatiron
Soho
Nomad
Murray Hill
RECENT SALES 240 East 32nd Street
Apartment 4A
310 East 70th Street
Apartment 7J
201 East 37th Street
Apartment 14A
333 East 79th Street
Apartment 20N
5 Tudor Place
Apartment 42O
425 East 58th Street
Apartment 47E
435 East 77th Street
Apartment 9B
Tribeca 101 Warren Street
Apartment 235O
519 East 86th Street
Apartment 4F
134 Duane Street
Apartment 4S
333 East 43rd Street
Apartment 721
138 Duane Street
Apartment 3S
7 East 85th Street
Apartment 2A
6 Varick Street
Apartment 2C
400 East 52nd Street
Apartment 7A
415 Leonard Street
Apartment 5E
152 East 94th Street
Apartment 8E
295 Greenwich Street
Apartment 8B
176 Broadway
Apartment 12F
23 West 73rd Street
Apartment 706
166 Duane Street
Apartment 9B
23 West 73rd Street
Apartment 1107
27 Nathmoore
Apartment 4D
35 West 92nd Street
Apartment 10G
474 Greenwich Street
Apartment 1N
44 West 105th Street
Apartment 2A
140 West 69th Street
Apartment PH11
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
East Side
West Side
50 East 89th Street
Apartment 12A
239 Central Park West
Apartment 6C
151 East 85th Street
Apartment 17H
300 West 110th Street
Apartment 9J
300 East 55th Street
Apartment 3B
309 West 104th Street
Apartment 8A
300 East 85th Street
Apartment 1503
309 West 104th Street
Apartment 1A
332 East 54th Street
Apartment 1A
309 West 104th Street
Apartment 2S
360 East 72nd Street
Apartment 1708
310 West 106th Street
Apartment 14B
401 East 65th Street
Apartment 13CD
315 West 86th Street
Apartment 14E
420 East 55th Street
Apartment 2P
320 Central Park West
Apartment 4A
505 East 82nd Street
Apartment 6H
320 Central Park West
Apartment 1K
509 East 88th Street
Apartment 1B
320 Central Park West
Apartment 4d
1420 York Avenue
Apartment 4L
320 Central Park West
Apartment 4BC
130 East 94th Street
Apartment 6C
320 Central Park West
Apartment 4C
166 East 61st Street
Apartment 3B
320 Central Park West
Apartment 5F
300 East 59th Street
Apartment 3207
320 Central Park West
Apartment 4E
300 East 93rd Street
Apartment 20BC
320 Central Park West
Apartment 11I
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
RECENT SALES 327 Central Park West
Apartment 8E
281 Henry Street, Brooklyn NY
392 Central Park West
Apartment 5F
76 Washington Place
392 Central Park West
Apartment 12F
395 Riverside Drive
Apartment 9F
150 East 77th Street
Apartment 2D
400 Central Park West
Apartment 8E
150 East 77th Street
Apartment 4G
400 Central Park West
Apartment 19T
150 East 77th Street
Apartment 5B
516 West 47th Street
Apartment S2M
150 East 77th Street
Apartment 7B
300 Central Park West
Apartment 10B
150 East 77th Street
Apartment 9G-10G
23 West 73rd Street
Apartment 706
150 East 77th Street
Apartment 10AB
70 Riverside Drive
Apartment 4E
150 East 77th Street
Apartment 11E
100 Bennett Avenue
Apartment 3J
150 East 77th Street
Apartment 11F
150 West End Avenue
Apartment 16E
150 East 77th Street
Apartment PHA
220 Riverside Boulevard
Apartment 4R
220 Riverside Boulevard
Apartment 11V
75 Wall Street
Apartment 28E
250 West 90th Street
Apartment 15C
184 Thompson Street
Apartment 3M
300 West 109th Street
Apartment 9H
5701 Marathon Parkway
Apartment 1152
310 West 99th Street
Apartment 303
300 Rector Place
Apartment 9H
322 West 85th Street
Apartment 1
404 East 76th Street
Apartment 20C
345 West 145th Street
Apartment 10AZ
300 East 85th Street
Apartment 1503
359 Fort Washington Avenue
Apartment 5D
327 Central Park West
Apartment 8E
470 West End Avenue
Apartment 12B
345 West 145th Street
Apartment 10A2
225 Central Park West
Apartment 1512
124 West 60th Street
Apartment 11F
225 Central Park West
Apartment 1514
65 Cooper Square
Apartment 4E
225 West 83rd Street
Apartment 4Q
550 West 54th Street
Apartment 1806
2551 Eighth Avenue
Apartment C
130 St. Marks Place
Apartment 2C
145 West 67th Street
Apartment 38C
216 East 30th Street
350 East 82nd Street
Apartment 2B
60 West 11th Street
1 Avenue B
Apartment 3D
126 West 95th Street
403 East 69th Street
Apartment 3D
Williamsburg 415 Leonard Street
Apartment 5E
Townhouses
150 East 77th Street
Rentals
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
RECENT SALES 95 Worth Street
Apartment
333 Third Avenue
Apartment 22
47 Dean Street
Apartment 4A
332 East 54th Street
Apartment 1A
77 West 24th Street
Apartment 6C
60 East 9th Street
Apartment 218
305 East 40th Street
Apartment 18M
60 East 9th Street
Apartment 241
184 Thompson Street
Apartment 3R
60 East 9th Street
Apartment 335
777 Sixth Avenue
Apartment 16D
134 Duane Street
Apartment 4N
310 East 70th Street
Apartment 7J
134 Duane Street
Apartment 5N
435 East 77th Street
Apartment 9B
134 Duane Street
Apartment 4S
315 Seventh Avenue
Apartment 18B
170 Amsterdam Avenue
Apartment 4D
130 St. Marks Place
Apartment 2I
170 West 74th street
Apartment 706
145 West 67th Street
Apartment 38C
170 West 74th street
Apartment 707
327 Central Park West
Apartment 15B
187 East 4th Street
Apartment 2K
404 East 76th Street
Apartment 20C
200 East 69th Street
Apartment 4N
550 West 54th Street
Apartment 1703
210 West 70th Street
Apartment 707
315 East 86th Street
Apartment 14E
220 Riverside Blvd
Apartment 11V
187 East 4th Street
Apartment 2K
220 Riverside Blvd
Apartment 4R
77 East 12th Street
Apartment 5A
225 West 83rd Street
Apartment 4Q
220 West 148th Street
Apartment 2M
240 West 98th street
Apartment 4C
540 West 28th Street
Apartment 8G
250 West 90th Street
Apartment 15C
489 West 22nd Street
Apartment 1
251 West 98th Street
Apartment 4A
26 Grove Street
Apartment 2B
254 Park Avenue South
Apartment 4G
254 Park Avenue South
Apartment 4G
489 West 22nd Street
Apartment 1
509 East 88th Street
Apartment 1B
519 East 86th Street
Apartment 4F
505 East 82nd Street
Apartment 6H
530 East 84th Street
Apartment 1/2L
59 West 8th Street
Apartment 3C
111 Third Avenue
Apartment 5B
75 Wall Street
Apartment 28E
30 East 37th Street
Apartment 6J
332 East 54th Street
Apartment 1A
34 Southside Avenue, Freeport
1420 York Avenue
Apartment 4L
95 Summit Road
411 East 70th Street
Apartment 2D
344 Ocean Boulevard
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
PROPERTY MARKETING
IMPACTFUL
PHOTOGRAPHY
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Expert real estate photographers will be commissioned to shoot high resolution images of the apartment and outside shots of the building. These photographs will highlight the appearance of your property at its best. The photos will be used in every type of marketing material, but most importantly they will be displayed on the Elliman website.
VIRTUAL TOUR
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
A virtual tour, complete with professional narration, will be created to showcase the nuances of your home.
EMAIL MARKETING Targeted email campaigns distributed to our vast client database drive qualified buyers to your property.
THE SIMONSON COTTER TEAM
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
THE SIMONSON COTTER TEAM
THE SIMONSON COTTER TEAM
FLOOR PLANS 151 EAST 85 TH STREET, 17HJ
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
A professional floor plan artist will measure the property and create an accurate and detailed custom floor plan. Should alternate layouts be possible, additional floor plans will be drawn to help buyers visualize the property’s full potential. Once photos and floor plans are finalized and approved, the property is ready to go “live” on the market.
OPEN HOUSES &
SPECIAL EVENTS Special preview events and open houses can be held to showcase your property to the top agents and buyers in the community.
29 - 45 TENANT’S CORP.
OPEN HOUSE
11.10.2016
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
3PM.6PM
BY INVITATION ONLY
OPEN HOUSES &
SPECIAL EVENTS Special preview events and open houses can be held to showcase your property to the top agents and buyers in the community.
OPEN HOUSE
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
TENANTS CORP.
THURSDAY, NOVEMBER 10TH 3:00PM–6:00PM
PROPERTY BROCHURES Exquisitely designed print and digital brochures will highlight the property. Our collateral materials are beautifully, artfully narrated and gorgeously produced to appeal to target buyers.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
THE SIMONSON COTTER TEAM
DIRECT MAILINGS
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Professional images of your property will be sent out to our extensive client base and mailing list to be seen by a significantly larger number of recipients than emailing alone.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
THE POWER OF DOUGLAS ELLIMAN
YOU ONLY GET ONE CHANCE TO MAKE
BILLIONS OF FIRST IMPRESSIONS
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Douglas Elliman has the broadest exposure on the web. We place your property in front of its buyer.
SOCIAL MEDIA Douglas Elliman Social Media is dedicated to targeting the right buyer, driving traffic and creating engaging content across platforms to produce measurable results. We currently have more than 320,000 dedicated followers on social media, and our posts achieved 500K engagements and 40 million impressions in 2018.
INSTAGRAM (Across all our profiles)
FACEBOOK (Across all our profiles)
Instagram Followers: 150K
Facebook Followers: 105K
Instagram Engagements: 372K
Facebook Engagements: 90K
Instagram Impressions: 10.2M
Facebook Impressions: 23.6M
LinkedIn Followers: 46.5K
Twitter Followers: 19.6K
Instagram Engagements: 19K
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Instagram Impressions: 1M
Twitter Engagements: 20K
RANKED
#
3
TOP 30 REAL ESTATE BROKERAGES ON SOCIAL MEDIA* DATA BASED ON 2017 ENGAGEMENT. *PROPERTYSPARK.COM, SEPT. 12TH, 2017. *SOURCE: SPROUT SOCIAL
Twitter Impressions: 5.2M
UNPRECEDENTED
WEB EXPOSURE UNPRECEDENTED
WEB EXPOSURE
Elliman.com has 6% more unique visitors than its nearest competitor.
NEW NEW YORK CITY | YORK JUN 2018CITY – NOV 2018 NEW YORK CITY | JUN 2018 – NOV 2018
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
Jun-18
Jul-18
Aug-18
Sep-18
Oct-18
Nov-18
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Current Month Total Visits 95% of all home buyers search online. An average of over 730,000 visitors per month. 3,600,000+ page views per month. In collaboration with one of the best search engine optimization (SEO) firms in the world, we work to ensure that Elliman listings are seen first.
Elliman.com
614018
corcoran.com
492269
sothebyshomes.com
157233
halstead.com
79631
bhsusa.com
76755
Source: Competitor data provided by Similarweb
WE DELIVER THE
INTERNATIONAL RENTER We attract the most qualified buyers from all over the world. Douglas Elliman’s alliance with Knight Frank Residential allows us to connect you to the right buyer, no matter where they live.
523
United Kingdom 2,000 people 84 offices 3 countries
OFFICES
IN
Continental Europe 1,020 people 80 offices 16 countries
60
Asia Pacific 4,970 people 55 offices 13 countries
700+ DATABASE OF
COUNTRIES
BILLIONAIRES
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
The Americas 11,090 people 243 offices 15 countries
Africa 690 people 23 offices 10 countries
The Middle East 50 people 3 offices 2 countries
OVER
21,500 PEOPLE
OUR NETWORK OF REAL ESTATE,
FOCUSED ON YOU Douglas Elliman works within every facet of the real estate industry because we understand how each one feeds our core business: bringing buyers to sellers. Each of our divisions helps us qualify buyers we can bring to your property.
DIVISIONS Commercial Sales & Leasing
Relocation
Sports & Entertainment
Residential Sales
DE Title Services
Residential Leasing
EQUAL HOUSING OPPORTUNITY.
Global Markets
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
Development Marketing
Property Management
YOUR PROPERTY
INFORMATION BUYERS & SELLERS TRUST
Thought leaders turn to us for critical information and analysis. When they trust us that much, buyers and sellers do, too.
EXCLUSIVE MARKET REPORTS Industry icon Jonathan Miller, CEO of Miller Samuel, authors our exclusive market reports which highlight closed sales, recent sales, and market trends throughout the United States.
the wealth report 2014 FINE HOMES
RESIDENTIAL
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
THE WEALTH REPORT 2017
EQUAL HOUSING OPPORTUNITY.
The global perspective on prime property and investment
THE GLOBAL PERSPECTIVE ON PRIME PROPERTY AND WEALTH
2017
11th Edition
THE WEALTH REPORT Our branded publication with Knight Frank profiles the motivations, behaviors and demographics of over 600 wealth managers and 15,000 affluent individuals, helping us identify what will attract them to your property.
DEVELOPMENT
MARKETING Douglas Elliman Development Marketing works with leading developers, world-renowned architects and interior designers to create the most coveted properties in the marketplace. From in-house research and product development to marketing and sales, property management and mortgage financing, our team provides a seamless real estate experience. Decades of expertise and proprietary market data let us forecast future activity and bring to market what buyers want next.
87
$
BILLION
111 WEST 57TH STREET New York, NY
Global development portfolio snapshot
THE XI
New York, NY
THE RESIDENCES AT THE WEST HOLLYWOOD EDITION Los Angeles, CA
PARK GROVE
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Coconut Grove, FL
#1
Residential Sale in NYC for 2016 and 2017
YOUR PROPERTY,
OUR PRIORITY We’re #1 because we earned it. We have more agents, more sales, more reach than any other brokerage. We can bring you more buyers, more exposure and the highest price for your property. Our scale adds value to your property. We already have your buyer’s attention.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
OUR STRENGTHS, YOUR RESULTS.
YOUR PROPERTY,
OUR PRIORITY
We have more agents, more sales, more reach than any other brokerage. We can bring you more buyers, more exposure and the highest price for your property. Our scale adds value to your property. We already have your buyer’s attention.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
OUR STRENGTHS, YOUR RESULTS.
OUR
POWER OF THE PRESS Public relations is one of the most valuable and trusted brand building communications tactics available at Douglas Elliman. Through our on-staff publicists, we actively field and seek out media opportunities for Douglas Elliman with unprecedented success.
+ 14.5BILLION
total potential reach of all articles that mentioned Douglas Elliman.
13,000+
total number of online press articles that mentioned Douglas Elliman. That is almost 250 articles per work week, or 36 articles a day.
$ 134 BILLION © 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
total ad value equivalent of all news content that mentioned Douglas Elliman.
2017 DATA PROVIDED BY MELTWATER.
PR
BY THE NUMBERS Competitor Benchmark | Q3
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
TOTAL ARTICLES
TOTAL REACH
TOTAL AD VALUE
Total number of online press articles mentioning the brokerage.
Total Potential Reach of all articles that mentioned the brokerage.
The Total Ad Value equivalent of all news content that mentioned the brokerage.
1,553
2.1B
$19.8M
992
347M
$3.2M
550
353M
$3.3M
406
127M
$1.2M
518
274M
$2.5M
WE ARE WHERE
OUR CLIENTS ARE
Manhattan
Malibu BeverlyHills
Long Island
Boca Raton
PalmBeach
Hoboken
The Hamptons
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Aspen
Miami
Brooklyn
Greenwich Westchester
WE ARE WHERE
OUR CLIENTS ARE
Brooklyn
Malibu Beverly Hills
Long Island
Boca Raton
PalmBeach
Manhattan
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
The Hamptons
Aspen
Miami
Greenwich Westchester
Hoboken
DOUGLAS ELLIMAN OFFICE LOCATIONS EASTSIDE MANHATTAN
FIRE ISLAND
NORTH FORK
MIAMI BEACH
575 Madison Avenue New York City, NY 10022 212.891.7000
Corner of Bayview & Ocean Walks Sayville, NY 11782 631.597.3030
10200 Main Road Mattituck, NY 11952 631.298.8000
1111 Lincoln Road Miami Beach, FL 33139 305.695.6300
980 Madison Avenue New York City, NY 10021 212.650.4800
QUEENS
124 Front Street Greenport, NY 11944 631.477.2220
1451 Ocean Drive Miami Beach, FL 33139 305.695.6075
SUFFOLK
1000 South Pointe Drive Miami Beach, FL 33139 305.695.6007
205 East 42nd Street New York City, NY 10017 212.692.6111
WESTSIDE MANHATTAN 1995 Broadway New York City, NY 10023 212.362.9600
124 West Main Street Babylon, NY 11702 631.422.7510
CONNECTICUT
2410 North Ocean Avenue Farmingville, NY 11738 631.585.8500
88 Field Point Road Greenwich, CT 06830 203.622.4900
1772 East Jericho Turnpike Huntington, NY 11743 631.499.9191
6326 Northern Boulevard East Norwich, NY 11732 516.624.9000
100 West Main Street East Islip, NY 11730 631.581.8855
DOWNTOWN MANHATTAN
390 Franklin Avenue Franklin Square, NY 11010 516.327.6500
164 East Main Street Huntington, NY 11743 631.549.4400
774 Broadway New York City, NY 10003 212.995.5357
753 Franklin Avenue Garden City, NY 11530 516.307.9406
110 Walt Whitman Road Huntington Station, NY 11746 631.549.7401
137 Waverly Place New York City, NY 10014 212.206.2800
11 Bond Street Great Neck, NY 11021 516.466.2100
700 Fort Salonga Road Northport, NY 11768 631.261.6800
90 Hudson Street New York City, NY 10013 212.965.6000
71 Forest Avenue Locust Valley, NY 11560 516.759.1110
150 Main Street Sayville, NY 11782 631.589.8500
30 West Park Avenue Long Beach, NY 11561 516.432.3400
300 Main Street East Setauket, NY11733 631.751.6000
154 Plandome Road Manhasset, NY 11030 516.627.2800
996 Jericho Turnpike Smithtown, NY 11787 631.543.9400
5066 Sunrise Highway Massapequa Park, NY 11762 516.795.3456
THE HAMPTONS
2112 Frederick Douglas Boulevard New York City, NY 10026 212.865.1100
26 West 17th Street New York City, NY 10011 212.645.4040 690 Washington Street New York City, NY 10014 212.352.3400
BROOKLYN 156 Montague Street Brooklyn, NY 11201 718.780.8100 154 7th Avenue Brooklyn, NY 11215 718.840.2000
4804 Merrick Road Massapequa, NY 11758 516.798.1353 317 Jackson Avenue Syosset, NY 11791 516.921.2262
325 Court Street Brooklyn, NY 11231 718.522.2929
192 Hillside Avenue Williston Park, NY 11596 516.746.0440
490 Driggs Avenue Brooklyn, NY 11211 718.486.4400
2300 Merrick Road Merrick, NY 11566 516.623.4500
664 Fulton Street Brooklyn, NY 11217 718.715.7000
998A Old Country Road Plainview, NY 11803 516.681.2600
WESTCHESTER EQUAL HOUSING OPPORTUNITY.
47-37 Vernon Boulevard Long Island City, NY 11101 917.386.6164
NASSAU
2142 Broadway New York City, NY 10023 212.769.2004
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
36-29 Bell Boulevard Bayside, NY 11361 718.631.8900
402 Main Street, Suite 1 Armonk, NY 10504 914.273.1001 438 Old Post Road Bedford, NY 10506 914.234.4590 101 King Street Chappaqua, NY 10514 914.238.3988 83 Katonah Avenue Katonah, NY 10536 914.232.3700 26 Popham Road Scarsdale, NY 10583 914.723.6800
475 Port Washington Boulevard Port Washington, NY 11050 516.883.5200 1528 Old Northern Boulevard Roslyn, NY 11576 516.621.3555
2488 Main Street Bridgehampton, NY 11932 631.537.5900 20 Main Street East Hampton, NY 11937 631.329.9400 14 W Montauk Highway Hampton Bays, NY 11946 631.723.2721 752 Montauk Highway Montauk, NY 11954 631.668.6565 134 Jessup Avenue Quogue, NY 11959 631.653.6717 138 Main Street Sag Harbor, NY 11963 631.725.0200 70 Jobs Lane Southampton, NY 11968 631.283.4343
MIAMI 1200 Brickell Bay Drive Miami, FL 33131 305.728.2444 35 NE 40th Street Miami, FL 33137 305.677.5000 2950 SW 27th Avenue Miami, FL 33133 305.695.6070 12000 Biscayne Boulevard, Suite 100 North Miami, 33181 305.400.9507
BAY HARBOR ISLANDS 1021 Kane Concourse Bay Harbor Islands, FL 33154 305.866.4566
FORT LAUDERDALE 2100 N Ocean Boulevard Fort Lauderdale, FL 33305 954.828.1858 1 North Fort Lauderdale Beach Boulevard Fort Lauderdale, FL 33304 954.522.3339 450 East Las Olas Boulevard Fort Lauderdale, FL 33301 954.874.0740
JUPITER 400 South US Highway 1, Suite C1 Jupiter, FL 33477 561.653.6100
BOCA RATON 444 East Palmetto Park Road Boca Raton, FL 33432 561.245.2635
AVENTURA 18851 NE 29 Avenue Miami, FL 33180 305.728.2420 18305 Biscayne Boulevard, 205 North Miami Beach, FL 33160 305.695.6030
BEVERLY HILLS 150 El Camino Drive Beverly Hills, CA 90212 310.595.3888
COLORADO
NEW JERSEY
104 Main Street Westhampton Beach, NY 11978 631.288.6244
221 River Street Hoboken, NJ 07030 201.721.8610
P.O. Box 203, 2987 Montauk Highway Sagaponack, NY 11962 631.537.0600
RIVERDALE/BRONX
PALM BEACH
3265 Johnson Avenue Bronx, NY 10463 718.884.5815
340 Royal Poinciana Way Palm Beach, FL 33480 561.655.8600
630 East Hyman Avenue Aspen, CO 81611 970.925.8810
6048 Riverdale Avenue Bronx, NY 10471 718.601.6100
11199 Polo Club Road West Palm Beach, FL 33414 561.655.8600
133 Prospector Road Aspen Highlands, CO 81611 970.925.8810
520 East Durant Avenue Aspen, CO 81611 970.925.8810 16 Kearns Road Snowmass Village, CO 81615 970.923.4700
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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YOUR PROPERTY MARKETING PLAN
HOW WE SELL
YOUR PROPERTY Douglas Elliman brings an unparalleled array of resources to work directly with you. We develop the marketing plan that will sell your property the way you want to sell it.
PRE LAUNCH
1
TARGETED OUTREACH
Full marketing plan and budget prepared. Creative development for brochures, professional photography, direct mail, property website, email campaign, etc., begins. If necessary, property is staged.
2 3 4
Word is spread through our sphere of influence (clients, broker network, influencers, etc.). Initial contacts with the press (if applicable) are made.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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BUZZ CREATION
FULL COURT
Website rolls out. Email campaign is launched. PR and social media sources are activated.
All marketing channels are saturated with content about your property. Your property is featured on elliman.com—and appears across Douglas Elliman’s unmatched syndication of search engines, broker events, print and digital advertising, social media and more.
POWERFUL
MARKETING TOOLS Professional photographers. Dedicated designers. Content strategists. The most powerful marketing technologies in real estate. With all of these resources and more at our fingertips, we work with you to craft the campaign that will sell your property.
Property Analysis Professional Photography & Property Brochure Professional Floorplans & Survey Reserve Print Advertising Virtual Property Tour Elliman.com Website & Digital Syndication
Public Relations Outreach International Partner Website Broker Open House Events National Email Blast
Š 2019 DOUGLAS ELLIMAN REAL ESTATE.
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Digital Advertising Elliman Magazine Advertising Social Media Blast Public Open Houses
ADVERTISING OPPORTUNITIES
MEDIA SAVVY
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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Century-long relationships with key media partners make us experts at placing your property in all the right outlets.
Architectural Digest Aspen Peak The Aspen Times Avenue Bon Appétit Boston Homes Cottages & Gardens Domino Elliman Magazine Financial Times Forbes Golf Digest Greenwich Magazine Hamptons Magazine The Hollywood Reporter
Los Angeles Times Long Island Pulse Luxe New York Magazine New York Post New York Times The Real Deal Stamford Advocate Surface Ocean Drive Magazine Variety Vogue W Wall Street Journal
DIGITAL
SOCIAL
Bloomberg.com Boston.com BrickUnderground.com Condé Nast Brands FT.com and FT Property Gallery Google Display MansionGlobal.com Realtor.com Streeteasy.com Trulia.com YouTube Zillow.com
Facebook Instagram
Plus, many more...
STRENGTH IN NUMBERS
LET US PUT OUR STRENGTH TO WORK FOR YOU
1
PROPERTY
12 $26.1 SOLD EVERY
MINUTES
BILLION
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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IN SALES
OVER
7,000 AGENTS IN
110+
3
OFFICES
RD-LARGEST BROKERAGE IN THE US
PRICING
STRATEGIES Using market-tested research to find the right listing price for your property.
PERCENTAGE OF BUYERS WHO WILL VIEW PROPERTY
-10 % -5 % FAIR MARKET VALUE
+5 % +10 % ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE
PERCENTAGE OF PROSPECTIVE PURCHASERS WHO WILL LOOK AT PROPERTY
WHY THIS STRATEGY WORKS Properties
priced at market levels indicate proper appraising, assisting in the buyer’s ability to secure a loan
ACTIVITY
buyers are attracted, and more serious offers are received
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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More
Marketing
time is shortened, with immediate activity from the moment the property becomes available
Increased
activity on the property can often cause it to sell at or above asking price
1
2
3
4
5
NUMBER OF WEEKS
6
7
OUR
HERITAGE With his visionary approach, Douglas L. Elliman transformed real estate into a true profession.
1911
2003
In 1911, Douglas L. Elliman and his brother, Roland, opened Douglas L. Elliman & Company at 421 Madison Avenue. The company was founded on Elliman’s vision that New Yorkers would shift their preference for traditional homes to favor luxury apartments that were both sold and managed by comprehensive real estate companies instead.
Under its new leadership, the firm has not only maintained but built upon the powerful Elliman legacy and expanded immensely, catering to Manhattan, Brooklyn, Queens, Long Island (including the Hamptons and North Fork), Westchester and Putnam Counties, South Florida, and abroad. In addition, Douglas Elliman now offers a comprehensive suite of services to meet their customers’ every need.
1914 Notable Transaction
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Lease of the F.W. Vanderbilt House at 40th Street and Fifth Avenue.
1912 Elliman pioneered the residential preference of affluent Manhattanites― from their private townhomes to luxury apartments―with his 1912 rental to celebrity senator, Elihu Root. By placing a high-profile individual at 998 Fifth Avenue, one of New York City’s first luxury apartment buildings, he paved the way for other wealthy New Yorkers, who quickly began to follow suit.
1922 Notable Transaction Lease of the Hotel Roosevelt, a New York City landmark.
TODAY Douglas Elliman strategically expands our West Coast presence to include 22 offices throughout California. In addition, we will open three offices in Boston, Massachusetts.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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PROPERTY MARKETING INFORMATION
CLOSING
CLOSING COSTS COSTS TYPICAL ESTIMATED COSTS:CONDOMINIUM CONDOMINIUM APARTMENTS TYPICAL ESTIMATEDCLOSING CLOSING COSTS: APARTMENTS FOR THE SELLER Broker
6%
Seller’s Attorney
Consult your attorney
Processing Fee
$600+
Miscellaneous Condo Charges
Varies by building
UCC-3 Filing Fee
$20 - $40 in all counties except Nassau
UCC-3 Filing Fee (Nassau)
$340 ($40 to file + $300 per block)
Sponsor’s Attorney Fee
$1,500 and up (new development only)
Working Capital Fund Contribution
An amount equal to 1–2 months common charges
Pick-Up/Payoff Fee to Title Closer
$200–$500, consult your attorney
Flip Tax
Varies building to building, consult your agent
TRANSFER TAX NY STATE TRANSFER TAX1
PROPERTY TYPE
NYC RPT
Single Residence Condo Unit $499,999.99 and below
1%
$2 per $500 of conveyance price
Residential Units $500,000 and up
1.425%
$2 per $500 of conveyance price
Residential Units $3,000,000 and up (NYC Only)
1.425%
$3.25 per $500 of conveyance price
Commercial Properties and Vacant Land under $500,000.00
1.425%
$2 per $500 of conveyance price
Commercial Properties and Vacant Land $500,000 and up
2.625%
$2 per $500 of conveyance price
Commercial Properties and Vacant Land $2,000,000 and up (NYC Only)
2.625%
$3.25 per $500 of conveyance price
EQUAL HOUSING OPPORTUNITY. © 2017 DOUGLAS ELLIMAN REAL ESTATE.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
ADDITIONAL EXPENSES: Maintenance Adjustment
Pro-rates for the month closing
Short-term interest
Equal interest for the balance of month in which you close
Transfer taxes paid by seller, except in the case of sponsor sales, in which case the transfer tax is paid by the purchaser at a higher rate. City of Yonkers has an additional 1.5% transfer tax over $25,000. City of Mount Vernon has an additional 1% transfer tax with $100,000 exemption. This closing-cost guide is designed to give you the general costs associated with the purchase or sale of a condominium property. Please note that these are estimates and that potential buyers and sellers should consult their real estate attorney or financial advisor for specifics. Kindly note, we do not represent that these are the entirety of potential costs, but are only to be used as a guide. All transfer taxes and filing fees are subject to change by government agencies in each location. 1
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CLOSING
CLOSING COSTS COSTS TYPICAL ESTIMATED COSTS:CONDOMINIUM CONDOMINIUM APARTMENTS TYPICAL ESTIMATEDCLOSING CLOSING COSTS: APARTMENTS FOR THE PURCHASER Buyer’s Attorney
Consult your attorney
Bank Fees
$750–$1000
Application Fee
$350–$650
Processing Fee
$330–$500
Appraisal Fee
$500–$2,000
Credit Report Fee
$45–100+
Bank Attorney
$650–$1,000
Tax Escrow
2–6 months
Recording Fees - Nassau & Suffolk
Appr. $520-$1500
Recording Fees - NYC & Westchester
Appr. $250–$750
Fee Title Insurance
Variable by transaction
Mortgage Title Insurance
Appr. $130 per $100K of mortgage amount
Municipal Searches
$350–500
Flip Tax
Varies building to building, consult your agent
Deed Fee - Nassau
$200 verification fee and $355 per block + recording fees
Deed Fee - Suffolk
$200 per lot per document + recording fees
Verification Fee - Nassau
$355 per instrument, per block + recording fees
Verification Fee - Suffolk
$200 per instrument, per lot + recording fees
MORTGAGE TAX MORTGAGE TAX New York City
MANSION TAX PAID BY PURCHASER
Residential Condo Unit up to $499,999.99
2.05% (0.25% paid by lender; 1.8% by mortgagor)1
1.05%1
―
Residential Condo Unit $500,000 and up
2.175% (0.25% paid by lender; 1.925% by mortgagor)1
1.05%1
―
Commercial Condo Unit up to $499,999.99
2.05%2
1.05%
―
Commercial Condo Unit $500,000.00 and up
2.80%
1.05%
―
Mansion Tax is paid by purchaser on transactions that are 100% residential and the purchase price is $1M or above.
EQUAL HOUSING OPPORTUNITY. © 2017 DOUGLAS ELLIMAN REAL ESTATE.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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PROPERTY TYPE
MORTGAGE TAX
Nassau, Suffolk, Dutchess and Orange Counties
ADDITIONAL EXPENSES: Maintenance Adjustment
Pro-rates for the month closing
Short-term interest
Equal interest for the balance of month in which you close
Minus $30 for 1-2 Family. Four Family Residence requires MRT to be calculated at the commercial rate. This closing-cost guide is designed to give you the general costs associated with the purchase or sale of a condominium property. Please note that these are estimates and that potential buyers and sellers should consult their real estate attorney or financial advisor for specifics. Kindly note, we do not represent that these are the entirety of potential costs, but are only to be used as a guide. All transfer taxes and filing fees are subject to change by government agencies in each location. 1 2
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CLOSING
CLOSING COSTS COSTS TYPICAL ESTIMATED COSTS:CO-OPERATIVE CO-OPERATIVE APARTMENTS TYPICAL ESTIMATEDCLOSING CLOSING COSTS: APARTMENTS FOR THE SELLER Broker
6% (negotiable)
Own Attorney
Consult your attorney
RP5217 Filing Fee
$100
Miscellaneous Co-op Fees
Varies by building
Pick-Up/Payoff Fee
$250–$700
UCC-3 Filing Fee (Nassau)
$340 ($40 to file + $300 per block)
UCC-3 Filing Fee (NYC)
$20 - $40
NYS Transfer Tax Form Filing
$5
TRANSFER TAX PROPERTY TYPE
UNIT PRICE
NYC RPT
up to $499,999.99
1%
$500,000 and up
1.425%
$500,000.00 and under
1.425%
$500,000.01 and up
2.625%
NY STATE TRANSFER TAX1
Residential Co-op Unit $2 per $500 of conveyance price Commercial Co-op Unit
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© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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ADDITIONAL EXPENSES:
1
Miscellaneous Co-op Charges
Varies by building
Maintenance Adjustment
Pro-rates for the month closing
Recognition Agreement Fee
Approx $250
Short-term interest
Flip Tax
Please check with building
Equal interest for the balance of month in which you close
Transfer taxes paid by seller, except in the case of sponsor sales, in which case the transfer tax is paid by the purchaser at a higher rate.
This closing-cost guide is designed to give you the general costs associated with the purchase or sale of a co-operative property. Please note that these are estimates and that potential buyers and sellers should consult their real estate attorney or financial advisor for specifics. Kindly note, we do not represent that these are the entirety of potential costs, but are only to be used as a guide. All transfer taxes and filing fees are subject to change by government agencies in each location.
elliman.com
CLOSING
CLOSING COSTS COSTS TYPICAL ESTIMATED COSTS: CO-OPERATIVE APARTMENTS TYPICAL ESTIMATEDCLOSING CLOSING COSTS: CO-OPERATIVE APARTMENTS FOR THE PURCHASER Buyer’s Attorney
Consult your attorney
Bank Fees
$550–$1000
Application Fee
$350–$650
Processing Fee
$330–$500
Appraisal Fee
$500–$2,000
Credit Report Fee
$45–100+
Bank Attorney
$650–$750
Lien Search
$350–$450
UCC-3 Filing Fee (Nassau)
$340 ($40 to file + $300 per block)
UCC-3 Filing Fee (NYC)
$20 - $40
Mansion Tax is paid by purchaser on transactions that are 100% residential and the purchase price is $1M or above.
Miscellaneous Co-op Charges
Varies by building
Maintenance Adjustment
Pro-rates for the month closing
Recognition Agreement Fee
Approx $250
Short-term interest
Flip Tax
Please check with building
Equal interest for the balance of month in which you close
EQUAL HOUSING OPPORTUNITY. © 2017 DOUGLAS ELLIMAN REAL ESTATE.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
ADDITIONAL EXPENSES:
This closing-cost guide is designed to give you the general costs associated with the purchase or sale of a co-operative property. Please note that these are estimates and that potential buyers and sellers should consult their real estate attorney or financial advisor for specifics. Kindly note, we do not represent that these are the entirety of potential costs, but are only to be used as a guide. All transfer taxes and filing fees are subject to change by government agencies in each location.
elliman.com
CLOSING
CLOSING COSTS COSTS TYPICAL ESTIMATED TOWNHOUSE SINGLE TYPICAL ESTIMATEDCLOSING CLOSING COSTS: COSTS: TOWNHOUSE ANDAND SINGLE FAMILYFAMILY HOMES HOMES
FOR THE SELLER Broker
6% (negotiable)
Own Attorney
Consult your attorney
Miscellaneous Title Fees
$500+
Pick-Up/Payoff Fee to Title Closer
$200–$500, consult your attorney
NY STATE TRANSFER TAX1
PROPERTY TYPE
NYC RPT
Single Family Residence $500,000 and below
1%
$2 per $500 of conveyance price
Single Family Residence at $500,000.00.01-$999,999.99
1.425%
$2 per $500 of conveyance price
Single Family Residence at $1,000,000.00 and up
1.425%
$2 per $500 of conveyance price
Commercial Properties and Vacant Land $500,000.00 and under
1.425%
$2 per $500 of conveyance price
Commercial Properties and Vacant Land $500,000.01 and up
2.625%
$2 per $500 of conveyance price
EQUAL HOUSING OPPORTUNITY. © 2017 DOUGLAS ELLIMAN REAL ESTATE.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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TRANSFER TAX
1
Transfer taxes paid by seller, except in the case of sponsor sales, in which case the transfer tax is paid by the purchaser at a higher rate.
This closing-cost guide is designed to give you the general costs associated with the purchase or sale of a townhouse property. Please note that these are estimates and that potential buyers and sellers should consult their real estate attorney or financial advisor for specifics. Kindly note, we do not represent that these are the entirety of potential costs, but are only to be used as a guide. All transfer taxes and filing fees are subject to change by governmental agencies in each location.
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CLOSING
CLOSING COSTS COSTS TYPICAL ESTIMATED TOWNHOUSE SINGLE TYPICAL ESTIMATEDCLOSING CLOSING COSTS: COSTS: TOWNHOUSE ANDAND SINGLE FAMILYFAMILY HOMES HOMES FOR THE PURCHASER Buyer’s Attorney
Consult your attorney
Bank Fees
$750+
Application Fee
$350+
Processing Fee
$330+
Appraisal Fee
$500–$2,000
Credit Report Fee
$45–100+
Bank Attorney
$750–$1,000
Tax Escrow
2–6 months
Recording Fees
$700–$1500
MORTGAGE TAX MORTGAGE TAX
PROPERTY TYPE
New York City
MORTGAGE TAX
Nassau, Suffolk, Dutchess and Orange Counties
Single Family Residence $500,000 and below
2.05% (0.25% paid by lender; 1.8% by mortgagor)2
1.05%1
Single Family Residence at $500,000 and up
2.175% (0.25% paid by lender; 1.925% by mortgagor)2
1.05%1
Commercial Properties and Vacant Land $500,000.00 and under
2.05%2
1.05%
Commercial Properties and Vacant Land $500,000.01 and up
2.80%
1.05%
EQUAL HOUSING OPPORTUNITY. © 2017 DOUGLAS ELLIMAN REAL ESTATE.
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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Mansion Tax is paid by purchaser on transactions that are 100% residential and the purchase price is $1M or above.
1 2
Minus $30 for 1-2 Family. Four Family Residence requires MRT to be calculated at the commercial rate.
This closing-cost guide is designed to give you the general costs associated with the purchase or sale of a townhouse property. Please note that these are estimates and that potential buyers and sellers should consult their real estate attorney or financial advisor for specifics. Kindly note, we do not represent that these are the entirety of potential costs, but are only to be used as a guide. All transfer taxes and filing fees are subject to change by governmental agencies in each location.
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NEW YORK YORKSTATE STATE NEW
TRANSFER/TAX TRANSFER / TAX RESIDENTIAL PROPERTY TYPE 1-2-3 Family Residential, Co-op or Condo Unit $500,000 and under
NYC RPT
MANSION TAX PAID CITY OF YONKERS CITY OF MOUNT PECONIC BAY NY STATE TRANSFER TAX VERNON TRANSFER TAX TRANSFER TAX2 TRANSFER TAX1 BY PURCHASER ―
1.5% (over $25,000)
1% of purchase price with $100,000 exemption
1.425%
$2 per $500 of conveyance price
―
1.5% (over $25,000)
1% of purchase price with $100,000 exemption
1-2-3 Family Residential, Co-op Condo Unit at $1,000,000.00 and up
1.425%
$2 per $500 of conveyance price
1% of purchase price for properties $1 million and up
1.5% (over $25,000)
1% of purchase price with $100,000 exemption
PAYMENT DUE DATE
30 Days after date of transfer
15 Days after date of transfer
15 Days after date of transfer
7 Days after date of transfer
30 Days after date of transfer
1%
$2 per $500 of conveyance price
1-2-3 Family Residential, Co-op or Condo Unit $500,000.01-$999,999.99
2% See exemptions below. Paid by purchaser
15 Days after date of transfer
COMMERCIAL
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1
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PROPERTY TYPE
2
NYC RPT
NY STATE TRANSFER TAX1
CITY OF YONKERS TRANSFER TAX
CITY OF MOUNT VERNON TRANSFER TAX
Commercial Properties and Vacant Land under $500,000.00
1.425%
$2 per $500 of conveyance price
1.5% (over $25,000)
1% of purchase price with $100,000 exemption
Commercial Properties and Vacant Land at $500,000.00
1.425%
$2 per $500 of conveyance price
1.5% (over $25,000)
1% of purchase price with $100,000 exemption
Commercial Properties and Vacant Land $500,000.01 and up
2.625%
$2 per $500 of conveyance price
1.5% (over $25,000)
1% of purchase price with $100,000 exemption
PAYMENT DUE DATE
30 Days after date of transfer
15 Days after date of transfer
7 Days after date of transfer
30 Days after date of transfer
PECONIC BAY TRANSFER TAX2
2% See exemptions below. Paid by purchaser
15 Days after date of transfer
Local Transfer Tax – Special Transfer Taxes apply to the following towns: Red Hook, Warwick, and Peekskill. East Hampton, Riverhead, Shelter Island, Southampton and Southold. The following exemptions apply: $250,000 for improved and $100,000 for unimproved in Shelter Island, Southampton and East Hampton; and, $150,000 for improved and $75,000 for unimproved in Southhold and Riverhead.
Please contact DE Title for any New York Counties not shown here. WHILE CARE HAS BEEN TAKEN IN THE PREPARATION OF THIS INFORMATION, NO WARRANTY OR REPRESENTATION OF ACCURACY IS MADE. THIS CHART IS FOR REFERENCE ONLY. MAY 2017. © SUTTON ALLIANCE, LLC. All transfer taxes and filing fees are subject to change by governmental agencies in each location.
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TE &
N E W YO R K S TAT E NEW YORK STATE T R A N STRANSFER F E RTAXT&A X & MANSION TAX M A N S I O N TA X
prop e rt ie s l o c at ed w i t hi n t he or a fte r J u l y 1, 2 0 1 9 . Th i s New leg i s lation ore A p ri l 1, 201 9 .
affe cts Trans fe r Tax and Mansion Tax for all properties located within the f i v e b o ro u g hs of Ne w Yor k City, with closings that occur on or after July 1, 2019. This d oes n ot a p ply to contracts that w ere entered into on or before April 1, 2019.
purcha ses at o r a b o v e $ 3 p f ro m 0 . 4%.
New NYS Transfer Tax Rates A NY S Tra n sfe r Tax rate o f 0.65% now applies to residential purchases at or above $3 m i lli on , a n d com m e rcial purchase s at or above $2 million, up from 0.4%.
s of $ 1 mi l l i o n o r m o re w i l l se d o n t h e s al es p ri c e
New Mansion Tax Rates
NSION TAX RATE Th e exi s t i n g state wide Mans ion Tax on residential properties of $1 million or more wil l
rema i n i n effe ct. In Ne w Yor k City, the new rate increases based on the sales price a re a s f o llo w s :
1.00% 1.25% 1.50%
PROPERTY PRICE
MANSION TAX RATE
2.25%
$1,000,000 - $1,999,999
1.00%
$2,000,000 - $2,999,999
1.25%
$3,000,000 - $4,999,999
1.50%
$5,000,000 - $9,999,999
2.25%
$10,000,000 - $14,999,999
3.25%
$15,000,000 - $19,999,999
3.50%
$20,000,000 - $24,999,999
3.75%
$25,000,000 or more
3.90%
3.25% 3.50% 3.75%
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
3.90%
575 MADISON AVENUE, NY, NY 10022. 212.891.7000 © 2019 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY.
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COMPARATIVE MARKET ANALYSIS
HOW BUYERS
FIND THE HOMES THEY PURCHASE REAL ESTATE PROFESSIONALS ARE A PRIMARY RESOURCE IN FINDING HOME BUYERS THE PROPERTIES THEY ACTUALLY PURCHASE Home buyers may use many information sources in their search process, but many rely on a real estate professional to find the home they purchase and to help them through the process.
Newspaper Advertising (1%) Knew The Seller (2%) Home Book/Magazine (<1%) Home Builder (6%) Friend/Neighbor/Relative (6%)
Yard Sign
9%
44
%
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
33% Real Estate Professional
Internet
RENTER ACTIVITY & TOTAL TARGET RENTERS
With the largest reach of any real estate firm in the area, Douglas Elliman’s award-winning technology searches our vast network to target the most qualified renters for your property.
60,741
Viewed any property in the last 60 days
8,076 WE SIMPLIFY THE PROCESS FOR YOU
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
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Douglas Elliman’s proprietary Find Buyers tool uses algorithms and search optimization to funnel the vast network of registered buyers who are looking for a property just like yours — and tells us how to reach them.
Total Brooklyn buyers: Viewed any Brooklyn property in the last 60 days
3,606
Total 2 Bedroom Brooklyn buyers: Viewed any 2 Bedroom in Brooklyn property in the last 60 days
311
Total 2 Bedroom Park Slope buyers: Viewed any 2 Bedroom in Park Slope in the last 60 days
86 TOTAL TARGET BUYERS We have identified 86 registered renters who are currently searching for a property similar to yours.
FINDING YOUR
BROOKLYN BUYER TECHNOLOGY CAN MAKE REAL ESTATE MORE COMPLEX
240,919
Viewed any property in the last 60 days
23,471 WE SIMPLIFY THE PROCESS FOR YOU
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Douglas Elliman’s proprietary Find Buyers tool uses algorithms and search optimization to funnel the vast network of registered buyers who are looking for a property just like yours — and tells us how to reach them.
Total Brooklyn buyers: Viewed any Brooklyn property in the last 60 days
8,460
Total 2 Bedroom Brooklyn buyers: Viewed any 2 Bedroom in Brooklyn property in the last 60 days
2,583
Total 2 Bedroom Park Slope buyers: Viewed any 2 Bedroom in Park Slope in the last 60 days
173 TOTAL TARGET BUYERS We have identified 173 registered buyers who are currently searching for a property similar to yours.
FINDING YOUR
MANHATTAN BUYER TECHNOLOGY CAN MAKE REAL ESTATE MORE COMPLEX
240,919
Viewed any property in the last 60 days
23,471 WE SIMPLIFY THE PROCESS FOR YOU
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Douglas Elliman’s proprietary Find Buyers tool uses algorithms and search optimization to funnel the vast network of registered buyers who are looking for a property just like yours — and tells us how to reach them.
8,460
Total Manhattan buyers: Viewed any Manhattan property in the last 60 days
Total 2 Bedroom Manhattan buyers: Viewed any 2 Bedroom in Manhattan property in the last 60 days
2,583
173 TOTAL TARGET BUYERS We have identified 173 registered buyers who are currently searching for a property similar to yours.
Total 2 Bedroom Chelsea buyers: Viewed any 2 Bedroom in Chelsea in the last 60 days
REGIONAL MEDIA
© 2019 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Douglas Elliman’s century-long relationships with media make us the experts in placing your property in exactly the right media. We know local exposure can be what matters most – from the Brooklyn Daily Eagle to Brownstoner.com to Brooklyn Magazine, we have it covered.
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