ABOUT US
CHRISTINA MACRO PRESIDENT OF BROKERAGE, METRO D.C.
OUR FOOTPRINT IS NATIONWIDE
With direct access to approximately 6,900 agents in approximately 120 o ces in key markets nationwide, we have the reach and resources to promote your property from coast to coast.
$42.9 Billion in sales per year
49,748 transactions annually
6,900+ agents nationwide
One of the largest independent residential real estate brokerages in the U.S.
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Our exclusive partnership with Knight Frank makes us the world’s largest privately-owned global property network, with the stature and presence that a racts buyers from around the globe.
1.5 Million clients in our database
THE POWER OF A GLOBAL ALLIANCE
25,000 agents worldwide
604 O ces in 58 countries
15,000 a uent individuals pro led in our Wealth Report
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OUR DIVISIONS & AFFILIATES
Douglas Elliman works within every facet of the real estate industry, with visibility and insight into how each one supports our core commitment to connect luxury buyers and sellers.
— Commercial Sales & Leasing
— DE Title Services
— Development Marketing
— Farm & Ranch
— Global Markets
— Relocation
— Residential Leasing
— Residential Sales
— Property Management
— Sports & Entertainment
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WHY ELLIMAN Partner With a Business That Puts Your Business First 8 9
A LEADING SITE THAT ATTRACTS BUYER TRAFFIC
With nearly 90 percent of buyers searching for property online, we average more than 10M visitors and 27M page views per year on Elliman.com. Visually stunning and optimized for search, Elliman.com a racts online searchers to your property while syndicating your listing to Wall Street Journal, Zillow, Realtor.com and other digital venues.
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STORIES THAT CAPTURE ATTENTION
From our video series and social posts to the articles we publish on our digital magazine – Elliman Insider – we produce content that not only owns critical conversations, it in uences real estate decisions every day.
12,000 unique monthly visitors to Elliman Insider
90% percentage of buyers who use social media in their property search
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SOCIAL CHANNELS WITH IMPACT
With approximately 640,000 users across all platforms and delivering more than 367 million impressions annually, our social media channels reach buyers where they are, drive tra c to our website, and give listings the visibility they deserve.
@DouglasElliman (Across all of our pro les)
413K followers
148M impressions 6.3K engagements
@DouglasElliman (Across all of our pro les)
109K followers
182M impressions 11.6M engagements
DouglasEllimanRealEstate (Across all of our pro les)
91K followers 5.9M impressions
367K engagements
@DouglasElliman (Across all of our pro les)
22K followers 11.6M impressions
TIKTOK
83K engagements
@DouglasEllimanRealEstate (Across all of our pro les)
43K followers 20M impressions
655K engagements
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By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news.
Year-over-year, in 2022 Douglas Elliman increased its potential reach of 167 billion impressions and equivalent advertising value of $1.5 billion.
THE LEADING NAME IN REAL ESTATE NEWS
167 Billion
total potential reach of all articles that mentioned Douglas Elliman
$1.5 Billion
total ad value equivalent of all news content that mentioned Douglas Elliman
34,593
total number of articles mentioning the brokerage
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WE KNOW THE MARKET INSIDE OUT
Elliman Magazine
Featuring luxurious resale, new developments and rental properties, our bespoke publication – Elliman Magazine – has a distribution of 100,000 to high-net-worth individuals.
Wealth Report
Our branded publication with Knight Frank Residential leads the conversation on global prime property markets, wealth distribution and investment strategies.
Market Report
Produced in conjunction with Jonathan Miller, CEO of Miller Samuel, the Market Report is a benchmark for residential real estate market information.
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Elliman Magazine
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WE DELIVER
Customized PR Plans
(including print, television, online, radio and podcast opportunities)
Press Announcements
(across targeted media, including social media and internal platforms)
Property Visits
Mitigating Negative Press Mentions
Protecting Anonymity of Client Names
Geotargeting with Knight Frank
Brand Collaborations
Speaking Opportunities
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OUR AGENTS HAVE CUSTOM BRANDS
Upon joining Douglas Elliman, our agents receive a new custom brand identity that serves to di erentiate their o ering in the marketplace.
This includes:
— Logo & Visual Identity
— Branded Look & Feel
— Taglines and Key Messaging
— Marketing Materials (ad layouts, social posts, stationery etc.)
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INNOVATION WITH A HIGH-TOUCH APPROACH
Videobolt
Complimentary on-demand videos for all of your listings with unlimited use.
StudioPro
CRM, marketing, and business management tools that put you in the driver’s seatof your business.
Buyside
Turn home valuation data into leads, listings, and sales.
Folio
Digitally manage and distribute data on new development properties and international exclusives worldwide.
Elliman Productions
Produce professional-quality videos and photos to promote your property— using only your mobile phone.
AdPro
Promote your properties on desktop and mobile with Facebook and Instagram ads—with just the click of a bu on on-the-go.
Elliman Showroom
A bespoke client o ering that makes moving easy.
MyDouglas
Access real-time business data in one digital environment.
Notarize
A secure tool for notarizing forms and documents anywhere, anytime.
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A 24/7 LEARNING EXPERIENCE FOR AGENTS
We are commi ed to ensuring our agents are always set up for success. Our proprietary learning and development programs are designed to put them in the know — and in the lead — faster. Our dedicated education team connects agents at every level to a wealth of training resources including:
New Agent Bootcamp
One-On-One Coaching
Compliance Training
Mastermind Sessions
Professional Development Sessions
RE/START Program
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NEW DEVELOPMENT MARKETING
The Douglas Elliman Development Marketing team delivers highly specialized marketing, sales, and leasing expertise for new developments throughout New York City, Long Island, Westchester, New Jersey, Florida, California, Massachuse s, and Texas, as well as internationally. In addition to our exceptional reach, our hybrid platform of matching experienced new development experts with skilled brokerage professionals provides unparalleled expertise and real-time market intelligence to its clients.
$87 Billion
new development portfolio globally
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8899 Beverly, West Hollywood
The Towers of the Waldorf Astoria, New York City
Five Park, Miami Beach, Florida
Brooklyn Tower, Brooklyn, NY
WE ARE PASSIONATE
PEOPLE
DOING GREAT THINGS
A snapshot of just some of our events:
Summit
Aspire
Aspen Gay Ski Week
Art Basel & Design Miami
Jazz Aspen Snowmass
The Hampton Classic
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elliman.com
