The branding uses matte black as its main focus and bright pastel you can buy that includes all the necessities to try out every look in packaging to look like chalk on a black board.
URA L BE AUT Y
OU TS
NAT
TAN DIN G
PPE R DRO JAW PHO TOS FLA HOO WL T ESS D
D
OO
RM
OO
RM
YOU
YOU
UIT
UIT
EU
PT OS
UP TO S
MAK
MAK E
Poster designs use the colours from the personality branding on
The slogan is ‘make-up to suit your mood’; this helps to emphasise the versatility of the make-up available.
UIT
OS
PT
EU
MAK
RM OO
YOU
D
The colours used are not like ones used in make-up branding at the bright colours from both the make-up and the bright pastel colours from the type.
and accepting appearance.
NECESSITIES
Ellis Thynne - Necessities Brief
This was a collaborative brief with Charlotte Warren PROBLEM: Re-design the branding for Asda’s Smart Price Range.
NECESSITIES
SOLUTION: Using minimal colours and an attractive concept will create more attention and interest for the store brand. Changing the name from Smart Price to Necessities helps to steer the focus away from price and connotations of bad quality and to focus on trustworthy, essential items of everyday life.
Ellis Thynne - Necessities Brief
The items that we chose to use for this project look at a range of different materials that the design would have to work on, this helped us to test the versatility of the design ad how it can be tranferred into different stocks, sizes and shapes.
NECESSITIES
NECESSITIES
BAKED BEANS IN TOMATO SAUCE
0.2 g
SATURATED FAT
NO ARTIFICIAL COLOURS, FLAVOURS OR HYDROGENATED FAT SUITABLE FOR VEGETARIANS INGREDIENTS
STORAGE
NUTRITION:
NECESSITIES
BRAN FLAKES
Ellis Thynne - Necessities Brief
The concept of the project was to focus on the quality of the goods, so nutritional values and content statistics were picked out to highlight the goodness of individual products.
NECESSITIES
The statistics are the focal point of the concept and stand out on a shelf, they aim to intrigue customers into looking closer at the products and also educate them about what exactly they are eating.
7
FORTIFIED WITH
750g
VITAMINS & IRON
BEST BEFORE:
INGREDIENTS BRAN
ENRICHED
WHEAT
MINS AND IRON ALLERGY ADVICE
STORAGE
NUTRITIONAL VALUES
410g
Ellis Thynne - Value Brief
design would be printed onto.
NECESSITIES
Also above is a bag for life advertising the brand and a banner that would feature instore to inform customers about the re-branding.
G G
GEORGINA LEWIN
G G
Fashion branding for a third year Student, Georgina Lewin. The branding included a logo, business cards, swing tags, neck tags, lookbook and end of year show signage.
G G
The inside of the look book is minimalistic with simple headers of information. The back page has contact details for Georgina and her spread has a slightly different layout.
G G
The lookbook is printed on silk paper and has a matte sheen. The business cars have been digitally printed due to a tight budget and have been stitched along the bottom. It is a simple yet effective idea have also got a stitched line down the middle. Hangers and end of yer
Exclusively HARVEY NICHOLS
Exclusively HARVEY NICHOLS
ELLIS THYNNE HARVEY NICHOLS LOOKBOOK
Problem - Inform existing customers of Harvey Nichols about the exclusive store and about other stores worldwide.
offers in the
about exclusive brands and also including a mini travel guide of all other Harvey Nichols stores.
Exclusively HARVEY NICHOLS
ELLIS THYNNE HARVEY NICHOLS LOOKBOOK
The cover is hardback leather with an engraved feature. Where the leather has been cut through underneath is glossy black stock.
Exclusively HARVEY NICHOLS
ELLIS THYNNE HARVEY NICHOLS LOOKBOOK
The book has been perfect bound and has a ribbon detailed front page. The front page has also been laser cut through to show a gold stock through.
Exclusively HARVEY NICHOLS
ELLIS THYNNE HARVEY NICHOLS LOOKBOOK
Inside layouts showcase events and exclusive brands in the Leeds store. Colours and stock have been concidered to give the layout a high quality feel.
Exclusively HARVEY NICHOLS
ELLIS THYNNE HARVEY NICHOLS LOOKBOOK
At the rear of the book is a travel section informing the customer of the other Harvey Nichols stores. Including destination information, things to do and hotels to stay in. Beause Harvey Nichols is a high end store people are interested in information about special brands they can purchase abroad. This also is a good advetisement tool.
Hate Love is a light hearted woman’s kit to warn off men. The kit has 4 tools for singleton ladies in a rebellion against Valentine’s day.
The box is made from black padded material and closes with a hidden magnet. Information on the front explains what is inside the box: wedding ring, white y-fronts, chat-up line comebacks, hate hearts candy.
Inside the box are the 4 smaller boxes each containing one of the tools. Each box is clearly labelled and securely closed with ribbon.
1
2
1. Chat -up line comebacks - A perforated list of come-backs for when a man tries to chat you up, you can simply look at the list and you can reply with something whitty. 2. Love is pants - Bridget Jones-style y-fronts for those comfy nights in.
1
2
‘wedding ring’ to send a clear signal. 2. Hate hearts - Heart shaped message candy speak words of wisdom whilst satisfying your sweet tooth.
Ellis Thynne Mission Re-brand OUGD301 tinyellisdesigns.blogspot.com
Problem: A night club in Leeds needs their logo updating. They are an up market club and also need merchandise for their VIP package. The designs should help tie the club together and make the identity strong and recognisable to both new and existing customers. Solution: I have designed a new logo for the main club and the VIP lounge. To create a more rounded VIP experience for select customers a package is available including a membership bracelet and mission credit card to use in the club decreasing the risk of customers losing money.
M
MISSION
M
MISSION
M LOUNGE
Ellis Thynne Mission Re-brand OUGD301 tinyellisdesigns.blogspot.com
Set of merchandise for the VIP section of the club. Includes: Drinks menu, membership bracelet, credit card.
Ellis Thynne Mission Re-brand OUGD301 tinyellisdesigns.blogspot.com
1.VIP memebership bracelet with logo engraved. This is an alternative to having a membership card and is easy to see on entrace to the club. 2.VIP membership credit card. Can be used at the bar to purchase drinks and is charged monthly to the customers account. This is alternative to bringing money out and irradicates the risk of losing it.
1
2
Ellis Thynne Mission Re-brand OUGD301 tinyellisdesigns.blogspot.com
Drinks menu design for the VIP lounge. Includes VIP drinks packages. The front and inside type is UV spot varnished so that in low light the menu is still readable. The menu is hand bound with black thread.
Ellis Thynne Mission Re-brand OUGD301 tinyellisdesigns.blogspot.com
VIP staff uniform is simple and discreet, but adds a more formal and professional feel to the lounge.
This was a brief set by a Leeds based company, Hebe Media. The brief, that I collaborated on with Kim Sandford, was to design the branding for a new company ‘Independent Leeds’. The company aims to showcase the independent side of Leeds (style, food and
This brief ended up being more logo development than production because the designs
The brief stated that we design a website as well for Independent Leeds. This designs concept is that each section that the brand showcases is at the top of the page in a rotating bar that scrolls round relating to what the user clicks on. When a section is selected it rotates to the front of the page and a ribbon drop down menu unrolls to
show sections within it. The layout is very simple and clean with lots of imagery for a links to all the main social websites to help keep the website up to date.
ONE Conceptual Packaging This brief was to design packaging that had more than the purpose of just containing its contents. This concept it to help customers when they are cooking rice to stop them from over pouring and wasting rice. Because rice expands when it is cooked it is hard to determine how much to use. These helpful test tubes of rice have been perfectly measured out to contain enough rice for one portion. The design makes it easy to cook just the right amount of rice for up to nine people without wastage.
Conceptual Packaging
ONE
I constructed the test tube packaging myself from acrylic. The acrylic needed to be sanded and buffed to a shine and then glued together with an acrylic based glue. The test tube tray slots into a sleeve and is kept in position with an earthy coloured string. Information about the product is on the front two sides so it is easy to read when on the shelf. This product would be sold in stores such as Harvey Nichols and Waitrose.
Conceptual Packaging
ONE
The product can come in a range of types of rice and with added herbs. The herbs would sit
at a cheaper cost than buying the pack again, This will encourage people to recycyle their packaging and therefore making the packaging more useful in the long term.
DELI
DELI
Today’s Specials
ENTER
Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes. Tri colour penne pasta in a chilli and home grown vine
Menu Design establishments.
DELI
Chaophraya is a luxury Thai restaurant that do take away food, however they do not advertise this. My idea was to design a luxury take away experience to adhere to more peoples wants and needs. Pickles and Potter is a Leeds based deli. My idea was to design an app that updates daily to inform the customer of specials and also has an order in advance service.
£3.50
ORDER
£2.50
Today’s Specials
9:42 Monday, June 8
Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes
HOME
HAM Home roast ham, mature cheddar, home-made apple & rosemary chutney, butter, mustard, tomatoes and lettuce
HOME
£3.50
ORDER
DELI
TUNA & ROCKET
PICKLES & POTTER
Tri colour penne pasta in a chilli and home grown vine tomato sauce
HOME
Today’s Specials: - Carrot and lentil soup - Chicken and chorizo with baby spinach and home-made dressing salad. - Rocky road cookies.
SPECIALS MENU
£2.50 ORDER
Chilli and chocolate coated
Open to read more...
Today’s Specials
MESSAGE OPTIONS
£2.00
SANDWICHES HOT FOOD
Raspberry and vanilla pod
£2.00
ENTER
slide to unlock
Tri colour penne pasta in a chilli and home grown vine
HOME
CAKES £3.50
DRINKS
ORDER
HOME
BASKET
£2.50
9:42
HOME
Monday, June 8
DELI
DELI
DELI DELI
DELI
MESSAGE OPTIONS
daily specials message on... MONDAY
BEEF SANDWICH RASPBERRY AND VANILLA CHEESECAKE
1PM
18-20 Queens Arcade Leeds
REMOVE
REMOVE
food at...
1PM
Thank you for your order JOHN
See you at
REMINDER: John, your food will be ready to collect in 15 minutes. Find us at: 18-20 Queens Arcade Your Total: £9.40 Thanks, see you soon.
1PM
REMOVE
Tel:
THURSDAY FRIDAY SATURDAY
I would like to collect my
Name: SPARKLING WATER
PICKLES & POTTER
COLLECTION OPTIONS
Find Us:
TUESDAY WEDNESDAY
BASKET
ABOUT US
Opening Times: Mon-fri: 8.30am - 5.30pm Sat: 10am-2pm Sun: Closed
DELI
pesto and crunchy mixed vegetable salad
SANDWICHES
COLLECTION OPTIONS
Total: £9.40
ORDER
HOME
Pickles & Potter App Menu Design The app messages you at customisable intervals (daily, hourly, etc).with information about daily specials. Also available on the app is company information and an order in advance service where the customer can choose what they want and when they wish to collect it to avoid rush hour queues. DELI
The daily specials menu is set up in a such a way that it could be written by hand on the deli blackboard menu and be photographed to upload onto the app.
BEEF Rare roast beef, mayonnaise, mustard, red onion marmalade, slivers of cheese, tomatoes and
£3.20 ORDER
slide to unlock
PIRI-PIRI CHICKEN £3.50
Piri-Piri mayonnaise, sweet chilli
£3.40 ORDER
ORDER
SALADS
ORDER
Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes.
BASKET
HOME
MAIN MENU
ORDER
ABOUT US
HOME
DELI
DELI
MAIN MENU
DELI
£3.50 ORDER
HAM Home roast ham, mature cheddar, home-made apple & rosemary chutney, butter, mustard, tomatoes and lettuce
£3.50
ORDER
VEGAN Homemade humus, carrot & sweet potato chutney spiced with cumin, crisp vegetable salad
£2.90 ORDER
DELI
Try our new deli app on your smart phone for: DAILY SPECIALS ALERTS ORDER IN ADVANCE
Save time, beat the lunch rush, don’t miss out on our daily specials
Pickles & Potter App Menu Design
DELI
Advertisement for the app will include bus stop signs, black board signage, in store information and also product stickers. The stickers will be added to every customers food order to inform them of the new app. The sticker will also have a scannable tag that links straight to the app store for ease of use.
Chaophraya Luxury Take Away Menu Design the atmosphere and service you get when you dine in the restaurant. The menu design was more compact. With every take away you will recieve: Branded chopsticks, insense stick, expandable hot towel, branded plates/bowls. Giving the customer more than they expect to help create a memorable experience in your own home.
Chaophraya Luxury Take Away Menu Design the restaurant. I adopted an origami feel to use throughout. Starting with the boxes well because as the box closes the net folds over itself creating more insulation for the food while it is being transported. Foiled labels are stuck to the relevant boxes stating which food is inside and a ribbon carrier is wrapped round set meals for ease when transporting and dishing up. The carrier bag also has a origami/fan effect for its sides. The bag has a lot of depth
SECRETS OF JEWELLERY This brief was a collaboration between Benjamin Turgel, a 2nd year photography student, and myself. His brief was to take photography of historical jewellery that held an interesting story relating to Jewish history. My role in the brief was to edit his photography and turn it into a book of the images and their stories. Board 1of 4
SECRETS OF JEWELLERY Benjamin wanted to the book to be high end and luxurious. I laser cut the title design onto the front and back cover and spine. We got the book printed professionally and I perfect bound and covered it myself. The inside cover has a burgundy inner with a brown book mark ribbon. Board 2 of 4
SECRETS OF JEWELLERY The images that I recieved were of the jewellery alone and I transformed them on Photoshop. Some of the images that I revieved were bad quality and therefore I found it harder to transform them in Photoshop to a high standard. Above are a selection of the before and after images to show the process. Board 3 of 4
SECRETS OF JEWELLERY Inside layouts are clean and simplistic with images and their story sharing a double page spread. Board 4 of 4
NAIL VARNISH
S H I N E
SS Problem: Swarovski needs to attract a new, younger audience (aged 20-30). Solution: design a new product range of Swarovski crystal incorporated nail varnishes to attract more interest and knowledgde of the brand.
Shopping bags for nail varnish made from black card with foil blocking and a long ribbon
Nail varnish out the bag is packaged with elabourate cellophane wrap and tied with a ribbon. The nail varnishes are laced with different crystals to help strenghthen and add shine to the nail.
The bottle has a black lid with a white brush and contains a clear nail varnish enriched with crystals. The product logo is printed onto the front of the nail varnish bottle. The nail varnishes and their packaging work as a statement piece after purchase as they will advertise themselves by standing out amongst other shopping bags.
FASHION & DESIGN YEARBOOK // This was a collaborative brief to design the Yearbook for this years Fashion & Design course. The brief damanded great organisation and communication skills, designing the branding for this years course and fast paced layout skills.
We were told that this year’s fashion show would have the theme of broken glass and therefore we linked our idea to this with the slashed lines segmenting the page up. The layout we chose was very clean and minimalistic with a bold pastel peach for covers and breaker spreads. //Board 1/4
FASHION & DESIGN YEARBOOK // Page numbers use the pastel peach feature colour and have a slanted cut off edge to enhance the theme. Breaker spreads are used at intervals in the book and use a duotone effect on images of collections that are featured in the following section.
The contents page uses splashes of the pastel peach highlighting page numbers, students are also separated from the other sections showing the main purpose of the book. The students names are split into four columns //Board 2/4
FASHION & DESIGN YEARBOOK // Students layouts have vertical text to encourage a more interactive experience for the reader. Each student has a double page spread with four image layouts to chose from. Images chosen were those that showed of the clothing and detail the most. //Board 3/4
FASHION & DESIGN YEARBOOK // There was a long design process for this brief for the branding and layout. The layout had to account for the minimum and maximum amount of text and still be unique in the process.
The cover was the main point where the branding could be shown off and therefore a lot of front cover designs were made and reworked. These designs all show a concideration of the theme ‘broken glass’ and try to challenge layout. //Board 4/4
This brief was a collaboration between Roaslind Stoughton, Rebecca Tipping and myself. We have designed a fun pack for children aged 4-6years to encourage them to eat healthy. The pack aims to make eating more fun and playful, learning by using games to encourage a healthy diet. The pack includes meal time challenge cards, reward chart, evlcro and sticker vegeratble characters, chef hat, cutlery and free key ring toy.
The outside uses reds and greens connoting healthy foods. Recycled paper has been used to make the pack better for the environment. Research was carried our into children’s behaviour and it showed that characters help to stimulate children’s minds and this is why we create a selection of fruit and vegetable characters. The outside is easy for children to understand and parents to interact with.
These cards have simple. healthy recipies for children to make with their parents supervision. The cards are fun and interactive with challenges along the way to keep it interactive.
The reward chart and chef’s hat are fun accessories to the core food challenge cards. They help to keep track of how many portions of fruit and vegetables have been eaten each day. The hat and cutlery can be used whilst cooking to make it more of an experience.