DELI
DELI
Today’s Specials
ENTER
Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes. Tri colour penne pasta in a chilli and home grown vine
Menu Design The aim of this brief was to use menu design to help increase profits for two food establishments.
DELI
Chaophraya is a luxury Thai restaurant that do take away food, however they do not advertise this. My idea was to design a luxury take away experience to adhere to more peoples wants and needs. Pickles and Potter is a Leeds based deli. My idea was to design an app that updates daily to inform the customer of specials and also has an order in advance service.
£3.50
ORDER
£2.50
9:42
Today’s Specials
Monday, June 8
Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes
HOME
HAM Home roast ham, mature cheddar, home-made apple & rosemary chutney, butter, mustard, tomatoes and lettuce
HOME
£3.50
ORDER
DELI
PICKLES & POTTER
Tri colour penne pasta in a chilli and home grown vine tomato sauce
HOME
Today’s Specials: - Carrot and lentil soup - Chicken and chorizo with baby spinach and home-made dressing salad. - Rocky road cookies.
SPECIALS MENU
Open to read more...
Chilli and chocolate coated sprup flapjack
Today’s Specials
MESSAGE OPTIONS ABOUT US
Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes.
BASKET
ENTER
slide to unlock
HOME
Tri colour penne pasta in a chilli and home grown vine
HOME
HOME
DELI
£2.50 ORDER
MAIN MENU
£2.00
SANDWICHES
ORDER
HOT FOOD Raspberry and vanilla pod cheesecake.
£2.00
SALADS
ORDER
CAKES £3.50
DRINKS
ORDER
HOME
BASKET
£2.50
9:42
HOME
Monday, June 8
DELI
DELI
DELI DELI
DELI
MESSAGE OPTIONS
I would like to be sent your daily specials message on... MONDAY
BEEF SANDWICH RASPBERRY AND VANILLA CHEESECAKE
1PM
18-20 Queens Arcade Leeds
REMOVE
REMOVE
food at...
1PM
Thank you for your order JOHN
See you at
REMINDER: John, your food will be ready to collect in 15 minutes. Find us at: 18-20 Queens Arcade Your Total: £9.40 Thanks, see you soon.
1PM
REMOVE
Tel:
THURSDAY FRIDAY SATURDAY
I would like to collect my
Name: SPARKLING WATER
PICKLES & POTTER
COLLECTION OPTIONS
Find Us:
TUESDAY WEDNESDAY
BASKET
ABOUT US
Opening Times: Mon-fri: 8.30am - 5.30pm Sat: 10am-2pm Sun: Closed
TUNA & ROCKET Lemon and cracked black pepper tuna, homemade rocket pesto and crunchy mixed vegetable salad
DELI
SANDWICHES
£3.20 ORDER
DELI
MAIN MENU
DELI
£3.50 ORDER
COLLECTION OPTIONS
Total: £9.40
ORDER
HOME
Pickles & Potter App Menu Design The app messages you at customisable intervals (daily, hourly, etc).with information about daily specials. Also available on the app is company information and an order in advance service where the customer can choose what they want and when they wish to collect it to avoid rush hour queues. DELI
The design reflects the interior of the deli with black board and clip board interfaces. The daily specials menu is set up in a such a way that it could be written by hand on the deli blackboard menu and be photographed to upload onto the app.
slide to unlock
BEEF Rare roast beef, mayonnaise, mustard, red onion marmalade, slivers of cheese, tomatoes and rocket salad HAM Home roast ham, mature cheddar, home-made apple & rosemary chutney, butter, mustard, tomatoes and lettuce
£3.50
PIRI-PIRI CHICKEN Home roast chicken in a light Piri-Piri mayonnaise, sweet chilli jam, tomato and rocket salad
£3.40 ORDER
ORDER
£3.50
ORDER
VEGAN Homemade humus, carrot & sweet potato chutney spiced with cumin, crisp vegetable salad
£2.90 ORDER
DELI
Try our new deli app on your smart phone for: DAILY SPECIALS ALERTS ORDER IN ADVANCE
Save time, beat the lunch rush, don’t miss out on our daily specials
Pickles & Potter App Menu Design
DELI
Advertisement for the app will include bus stop signs, black board signage, in store information and also product stickers. The stickers will be added to every customers food order to inform them of the new app. The sticker will also have a scannable tag that links straight to the app store for ease of use.
Chaophraya Luxury Take Away Menu Design The main problem to solve was making a luxury take away experience that reflected the atmosphere and service you get when you dine in the restaurant. The menu design was a fold out design that reflected the menu you get when you dine in, however it was more compact. With every take away you will recieve: Branded chopsticks, insense stick, expandable hot towel, branded plates/bowls. Giving the customer more than they expect to help create a memorable experience in your own home.
Chaophraya Luxury Take Away Menu Design Packaging for the food was very carefully designed to fit in with the theme and feel of the restaurant. I adopted an origami feel to use throughout. Starting with the boxes that the food would come in, the design has a twisted flower effect. The design works well because as the box closes the net folds over itself creating more insulation for the food while it is being transported. Foiled labels are stuck to the relevant boxes stating which food is inside and a ribbon carrier is wrapped round set meals for ease when transporting and dishing up. The carrier bag also has a origami/fan effect for its sides. The bag has a lot of depth both reflecting the menu shape and giving room for many dishes.