Menu Redesign

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Today’s Specials

ENTER

Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes.

Tri colour penne pasta in a chilli and home grown vine

Menu Design The aim of this brief was to use menu design to help increase profits for two food establishments.

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Chaophraya is a luxury Thai restaurant that do take away food, however they do not advertise this. My idea was to design a luxury take away experience to adhere to more peoples wants and needs.

Pickles and Potter is a Leeds based deli. My idea was to design an app that updates daily to inform the customer of specials and also has an order in advance service.

£3.50

ORDER

£2.50

9:42

Today’s Specials

Monday, June 8

Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes

HOME

HAM Home roast ham, mature cheddar, home-made apple & rosemary chutney, butter, mustard, tomatoes and lettuce

HOME

£3.50

ORDER

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PICKLES & POTTER

Tri colour penne pasta in a chilli and home grown vine tomato sauce

HOME

Today’s Specials: - Carrot and lentil soup - Chicken and chorizo with baby spinach and home-made dressing salad.

- Rocky road cookies.

SPECIALS MENU

Open to read more...

Chilli and chocolate coated sprup flapjack

Today’s Specials

MESSAGE OPTIONS ABOUT US

Chorizo and sweet potato salad with creamy olive oil dressing and sun blushed tomatoes.

BASKET

ENTER

slide to unlock

HOME

Tri colour penne pasta in a chilli and home grown vine

HOME

HOME

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£2.50 ORDER

MAIN MENU

£2.00

SANDWICHES

ORDER

HOT FOOD Raspberry and vanilla pod cheesecake.

£2.00

SALADS

ORDER

CAKES £3.50

DRINKS

ORDER

HOME

BASKET

£2.50

9:42

HOME

Monday, June 8

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DELI DELI

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MESSAGE OPTIONS

I would like to be sent your daily specials message on...

MONDAY

BEEF SANDWICH RASPBERRY AND VANILLA CHEESECAKE

1PM

18-20 Queens Arcade Leeds

REMOVE

REMOVE

food at...

1PM

Thank you for your order JOHN

See you at

REMINDER: John, your food will be ready to collect in 15 minutes.

Find us at: 18-20 Queens Arcade Your Total: £9.40 Thanks, see you soon.

1PM

REMOVE

Tel:

THURSDAY FRIDAY SATURDAY

I would like to collect my

Name: SPARKLING WATER

PICKLES & POTTER

COLLECTION OPTIONS

Find Us:

TUESDAY WEDNESDAY

BASKET

ABOUT US

Opening Times: Mon-fri: 8.30am - 5.30pm Sat: 10am-2pm Sun: Closed

TUNA & ROCKET Lemon and cracked black pepper tuna, homemade rocket pesto and crunchy mixed vegetable salad

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SANDWICHES

£3.20 ORDER

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MAIN MENU

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£3.50 ORDER

COLLECTION OPTIONS

Total: £9.40

ORDER

HOME

Pickles & Potter App Menu Design The app messages you at customisable intervals (daily, hourly, etc).with information about daily specials. Also available on the app is company information and an order in advance service where the customer can choose what they want and when they wish to collect it to avoid rush hour queues.

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The design reflects the interior of the deli with black board and clip board interfaces.

The daily specials menu is set up in a such a way that it could be written by hand on the deli blackboard menu and be photographed to upload onto the app.

slide to unlock

BEEF Rare roast beef, mayonnaise, mustard, red onion marmalade, slivers of cheese, tomatoes and rocket salad HAM Home roast ham, mature cheddar, home-made apple & rosemary chutney, butter, mustard, tomatoes and lettuce

£3.50

PIRI-PIRI CHICKEN Home roast chicken in a light Piri-Piri mayonnaise, sweet chilli jam, tomato and rocket salad

£3.40 ORDER

ORDER

£3.50

ORDER

VEGAN Homemade humus, carrot & sweet potato chutney spiced with cumin, crisp vegetable salad

£2.90 ORDER

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Try our new deli app on your smart phone for: DAILY SPECIALS ALERTS ORDER IN ADVANCE

Save time, beat the lunch rush, don’t miss out on our daily specials

Pickles & Potter App Menu Design

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Advertisement for the app will include bus stop signs, black board signage, in store information and also product stickers. The stickers will be added to every customers food order to inform them of the new app. The sticker will also have a scannable tag that links straight to the app store for ease of use.

Chaophraya Luxury Take Away Menu Design The main problem to solve was making a luxury take away experience that reflected the atmosphere and service you get when you dine in the restaurant. The menu design was a fold out design that reflected the menu you get when you dine in, however it was more compact.

With every take away you will recieve: Branded chopsticks, insense stick, expandable hot towel, branded plates/bowls. Giving the customer more than they expect to help create a memorable experience in your own home.

Chaophraya Luxury Take Away Menu Design Packaging for the food was very carefully designed to fit in with the theme and feel of the restaurant. I adopted an origami feel to use throughout. Starting with the boxes that the food would come in, the design has a twisted flower effect. The design works well because as the box closes the net folds over itself creating more insulation for the food while it is being transported. Foiled labels are stuck to the relevant boxes stating which food is inside and a ribbon carrier is wrapped round set meals for ease when transporting and dishing up.

The carrier bag also has a origami/fan effect for its sides. The bag has a lot of depth both reflecting the menu shape and giving room for many dishes.