REVIEWS -
GRIMES
By Gabrielle Van Meurs
Grimes, her music dances on the line between a variety of genres like synth-pop, electronic and dream-pop. The combination of her music and ever changing image makes her unique in the industry. She is known for exploring drastically different looks and sounds but this single is her newest look yet. We Appreciate Power has the cyber-punk, futuristic, other worldly feel that Grimes belongs in. In her previous work Grimes is known for experimenting with beautifully catchy pop melodies and pitching her voice high enough to sound almost inhuman however in her latest single her voice sounds monotonous ranging to only a couple of different notes on the chorus. It is a mixture of human screams, electric guitar and a harsh beat paired with repetitive lyrics to purposefully sound like a chant of a mindless army. It is a new genre that we haven't really heard from Grimes before and an anthem to control humanity, or at least that's my interpretation of it. We can only guess that this could be the new sound of her upcoming fifth album. Of course you can't talk about this track and not about the drama that surrounded it. Whilst Grimes has always made it clear that she isn't interested in controversy, the rumours were that new artist Poppy was meant to be on the track until Grimes found out about her questionable past and instead Hana Pestle has featured on it instead. HANA has appeared in a lot of Grimes' work, even working 76
M U S I C together on a series of seven music videos such as ‘Butterfly' all of which have become some of Grimes most popular songs. We Appreciate Power is no different, the music video has gained over 3.8 million views and entered charts in six countries. Also many have said Grimes' new interest into cyber-pop is to do with her romance with Elon Musk, but true Grimes fans will know that dramatic new directions are not unusual for her. She is known for producing, editing and directing a lot of her own work and again this song is no exception. The eerily calm lyrics predict a dark dystopian future: ‘you're not even alive, if you're not backed up, backed up on a drive.' The whole concept seems to be hinting that
