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Teri Bowen Studio Manager, New York Mind-blowing Memory
we LIKe To wELComE our nEw sTARTERs by GivInG THEM THEIR VERy OwN pERsoNaLISeD TEA mUG. heRe arE the new PeoplE thaT are fillIng up Our sTudioS – aNd fiLling up oUr cuPboards tOo! coMe anD say hellO to Them SometiMe, The kEttle’S alwAys oN herE at elMwood. anD be Sure To trY a cUp of our Very Own Brand of teA 'MAkE MinE a BuILDErS'.
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Katie Williams Account Coordinator, New York Distance Swimmer
Rick McEvoy Client Services Director, Melbourne Green Thumbs
Jay Lock Senior Designer, London Pun Power
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Zoe Phillipson Design Director, Leeds Shopping Addict
DAMiAn h
l n rt i n pub en s t a er of o ca reer ines and ev ra l Manag ter Digital. s i h d r a ipl e ne r te cies, C n d is c a n st a t he G Dami other desig st recent ly digita l agen mu lti awa rd y in o e t it a r s n m r o o e l t s e m wa e nd d iv exp s. He gest indep ur-man tea yea rs. The tise. He s e n i s r la er bu ve a fo wo creati of ex p urne’s grew le w ithin t blend isciplina r y He Melbo ere that he p t o n e e p t t. h po 15 i-d It was agenc y of unique and aging mu lt developmen ith w n l a ng a i a e s t r i n i m a n g r e i i h w to s nd d ca ree ex perienc e a nd g ’s n n d e a g s l i i ow mic a de s Dam ignificant d i ng, k e t k n Ma r v e l c o . r n s a a r s m b g f br i n ma n as of k a nd u g e f a n o pideri n a re et wor h teams ncredible n Damian is ke a great S i a . h a s a n w o o d t e a m h e c o u ld m t a m l h t E t he liever ng be a s t ro
Helen Taylor Client Services Director, Leeds Map Reading
Leandro Crispim Designer, Singapore Musical Maestro
JiLL MurDo ch
diRector, siN gapoRe
Jil l hea ds up o ur Sing busine a s s a c ro ss Sout pore st udio a ex perie n h a nd S nce of outh E d drives the E ma na g A meric a lm s in t Asia. g brand a, Mid S he h a w o o d d le Ea s a nd t Ogilvy s s t a nd 19 yea r e a nd M a m s a c ro Au s s & w ith a strong C Saatchi . Jil l tra lasia, from ss Europe, So point o uth is passio p a c ro s s o sitions f v ie all na a ca reer, touch points w, beautif u l ly te about inno t Cowan , sh va of a such br e has enjoyed the consume nd consisten tive brands t ly deli r journ ands in t he op p v ere d ey. Th r cluding Heinz or t unit ou g an Co yo roamin d Nescafé. Ou ca Cola , Hein f pa r tnering hout her tsid g ek w and en the w ilds of A e of work , J en , Jonnie Wa ith many i joy ing lk l s l ia er, Ame is , ca m f re q t he o d d glass o era in hand, uent ly to be f x , f v ino. o lost in a g o o d u nd book
Kate Frearson Senior Account Director, London Half French, Half English
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de nt-si g e clie bringin h t om rship – r f f o d o g leade Lyndsey Davies ndin mwo d El arketing understa brand e n i y o Creative Services Manager, London j b m e s l n d d d b l o e J fie d an inva lua ges fac e n h Crochet Master a t r e in of b im an llen h l cha expertis tiated . a h i t t c i n r e e n w th lopm omm iffere g wi the c s – a lon row th, d uct deve lark , d C er g ow n elerated new pro imbe rly- d the c d K lea c n a t a o re a f t o ning us role mwood and whe o i t i o r l i d b v E pos o e n-fo drex® i s pr on e d In h mm issi f the An ber 1 no yea r o o m eJon c goration UK’s nu r a thre DBA e i a t e v f h h a n t rei th wit ed is turn to grow ognised 013. Th e r e 2 k s h c c e n r a i as rd ig n a db bran e, and w ness Awa sing des ccess u su in ve de c l ce of rc i a l d i ng ffecti gn E experien r comme nderstan i s e D s o u hand enge v er f q ue first- egic dri th a uni vel chall wood m t i l le a a str es Jon w s board- across E tional a u s id n o v k r r o d e o r n p num e now w global a imilar e h t s of m . H olio of r the exist f that n’s port to delive g do Lon s, helpin t n s e s cli ce . d suc n a r b
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Daisy Hill Account Coordinator, Leeds Pug Spotter
Amy Prell Designer, Melbourne Sleep Talking
Samantha Werk Account Manager, London Aspiring Multi-linguist
Christian Bird Design Director, New York Trained Barista
3
hOW wiLL The EvEr-chaNGiNg DiGiTaL wOrLD AFfEcT ThE wAy CoNSuMERS EnGagE wiTH BRANDs? Over the next decade the inexorable rise of the machine will continue and the democratization of technology will carry on growing apace. The result? By 2020 there will be over 50 billion things connected to the Internet. Stand by for the Networked Society where life becomes increasingly digital. It’s a society that will see us fundamentally shift the way we engage with people and brands. For most of us, knowing the country our food has come from is enough to satisfy our curiosity. But for the new breed of shopper, country-of-origin labels are far from adequate. Advanced integration of emerging technologies will mean more people will demand beyond-the-standard provenance as a personal right of information. Th ink that sounds impossible? Fish suppliers John West now include codes on their tuna cans which, when entered online, reveal the name and picture of the boat used to catch the fish. The initiative added £17m to the brand’s sales, and has now been rolled out to salmon, mackerel and sardines.
Share a Coke campa ign Austra lia
McDonald’s Australia is taking provenance one step further by introducing the ‘Track My Macca’s’ iPhone App. It uses your phone’s GPS and image recognition to find out where you are, what you’re eating, and the date and time of when you ate to track the exact food ingredients. The App promotes transparency by letting you get to know some McDonald’s favourites inside out. It lets you find out where the ingredients in the actual food you just bought came from. Perhaps now is the time to think about how your packaging can be an ongoing digital story in the future. Nike caught on a while ago with the power of personalisation, others in the world of packaged goods have been slower to the uptake. Although that’s starting to change... If you’re tired of drinking from the same old green Heineken bottle, you can create your own design on the ‘Your Heineken’ section of the brand’s website. Here they give you the opportunity to customise the bottle in 3D, adding personal touches like colour, photos, names and images for a unique Heineken. And more recently Coca-Cola created their ‘share a coke’ packaging campaign as their way to get personal again. As a result in Oz young adult consumption increased by 7%. In the UK, Coca-Cola has seen its Facebook community grow by 3.5% and globally by 6.8%. And volume sales for the Coca-Cola brand grew 3.88%, compared to the total soft drinks market’s volume sales growth of just 0.98%, according to IRI Worldwide.
Johnnie Wa lker Sha nghai Hou
John West tu
na codes
It’s human nature to love something that’s personal and unique, and it’s becoming clear that personalised content is resonating on a global level. A huge 78% of people feel that brands that create personalised content are more interested in building a relationship with them (Hanley-Wood Business Media, 2013). Better still, is brands that make it easy for people to have a reason to share, and let them be creative in how and when they make it personal. In some parts of the world less may be more, but in others more is most definitely more! Nowhere is this more real than in the world of luxury where cultural cues and semiotic understanding is vital for success. Take Johnnie Walker in Shanghai. They’ve created a brilliant high-class ‘House’ which combines earthy tones and recycled materials used in the making process. The private members-only house is designed so that local people and visitors can savour the Whisky, while appreciating the amazing undulating ceiling of recycled bottles. The semiotic codes are somewhat different in the more developed world. Here there’s a growing trend to underplay wealth. Being ‘in the know’ is more important than being ‘on show’. Those with money aren’t looking for overt badging of packaging. Take Kings County Distillery, New York City’s oldest operating whisky distillery. Here the packaging is stripped back, the product is almost naked. The overriding aesthetic suggests the clever re-use of materials, recognizing the need not to be wasteful. However and wherever you choose to help people package their world, don’t forget they expect it to resonate. Make sure you’re relevant to where and how they live. And that they’re increasingly networked, which means there’s more expectation for things to work seamlessly as they move from the physical to the digital.
se
Want to chat to Greg about your challenges? Just drop him an email.
Kings County Whisky
4
Macca Tracker
Greg Taylor Global Provocation Director – Brand greg.taylor@elmwood.com
It’s been said a million times before, but people are attracted to personalities that go beyond looks, and I strongly believe that at their heart, brands are the same. I’m not sure many customers would buy a Ferrari if the engine sounded like a cheap mower. Nor would I imagine people would find Angelina Jolie quite so appealing if she sounded like Marge Simpson. As designers, we should always be striving to understand the distinctive truth behind the brands we work on, and express this in the most compelling way possible, both visually and verbally. If the visual gives identification and verbal gives understanding, then surely the two should be considered with equal importance? I’ve always admired the advertising model of art director and copywriter working hand in hand. It’s this combination that’s at the core of Elmwood’s creativity and effectiveness, with writers in each of our studios being integral to our process. I know from experience, not all designers think in both pictures and words, but I’d really encourage them to do so. It’s why I have a pet hate for designers who use Lorem ipsum in headlines as a placeholder. The beauty of words is that they stimulate response, no matter what is written, and I believe it’s our responsibility as designers to kick start the verbal personality for the brand, as something to debate and build on with the writers. It’s also proof that the designer has begun to understand the attitude and tone of the brand and isn’t relying solely on the piece looking good. One of my design heroes is Alan Fletcher, a true thinker who found expression in words and images. He quoted George Lois when he said: “The verbal and visual elements of modern communication are as indivisible as lyrics and music in a song”. I couldn’t agree more.
sORry GreG our GLObAL prOvocAtion DirECTOR, but I’M NoT TALkInG ABouT thE pOwER Of ThE ‘AnD’ WiThin The buSinEsS CoNfLIcTS Of our CLiENts, I’M TaLKiNg abouT ThE PowEr of vISuaL ‘AnD‘ VERbAL IDenTITY iN braND EXpResSIoN.
Send David a note if you’d like to know more about the power of the AND.
David Jenkinson Creative Director – London david.jenkinson@elmwood.com
BeyoND BaNgers & mASh Debbie and Andrew Keeble approached Elmwood to develop a new super-premium sausage brand from scratch. Over the years, they felt that they were constantly told they couldn’t create sausages to the standards they wanted to, as that wasn’t how the industry works – it would be too hard or cost too much money.
However, in the face of these challenges, their attitude was, “What the heck, if it’s the right thing to do to get the best results, let’s do it.” From this the name ‘Heck’ was born. It was authentic, reflecting their bold, northern approach, had an uncompromising attitude and was a complete departure for the category.
The Heck visual and verbal design was no different and was born out of a commitment to no compromises. The strong, bold design and bright colours were created to shake up this tired fi xture and inspire creativity amongst consumers. The tone of voice was an equally important part of bringing the Heck brand to life, both on pack and across digital touch points. It is confident, straightforward and not afraid to tell it like it is. It’s a true reflection of the voice of the Keeble family.
5
1989
’94
1989 Roses Awards
’99
1992 DBA Awards
1995 Starpak Awards
1998 D&AD Awards
ouR FirsT Country Garden Coolers Carrs, Table Water Biscuits Dalepak, Barbeque Bucket wiN fOR thesE 1989 1991 1994 awArD Clio Awards Mobius Awards New York Festival Awards schEMES English Provendence Leeds Met University Asda, Hungarian Wines
Vaux Leiter Pils
Typographic Circle, O
1998 Cream Awards
Company
Sprayway
f o s r a E y 25 n o i t u L Evo
ThE fOOTBaLL ASsoCiAtion
vAuX LeITER piLs
1994
1999
ASda ChrisTmAs
YOrKshirE wATer ThE ChILDRen’s fOrEsT
1992
CArR’s TAbLE wATer BiscuiTs
1999
1997
aN JOnaThAn RM AI Ch r ou CE N si yEars aS we CELEBrATE 25 enT buyouT OF ELMwood, LeT’s agEm sAnDs LED ThE MaN E. fRom ThE DaYS Of cOW Gum aND TiM taKE a LoOK BaCK In The hI-TEch dIgITAL LaNDSCapE LETRAsET TO arE somE sEmInAL rE he Y. da To E Se WE JouRNEY. MoMENtS frOm our
snAPshOT of ouR PROJEcTs
2000 Communication A
2001
RiChARdSOn shEf GripI
1994
TerRYS suChARd CuriouSLy sTroNg MinTs
ouR teCh (& ChAIRmAN!) thrOugh ThE yEArs
ouR GROWTh & new sTuDIoS
6
1989
From the days when everything was painstakingly done by hand with cow gum, Letraset and Magic Markers. You can’t put a price on craft though.
1989
Jonathan Sands led a management buyout of Elmwood and moved the studio to Guiseley, a small corner of West Yorkshire in England
1993
1998
First all-in-one PC to use a mouse and graphical user interface. These first appeared in our studios, along with some questionable hairstyles.
The one th Apple from not only an choice but choice at h
2000
Our London studio opens, and we all survived the millennium bug!
Our reta new stu opp
Arts Awards
Open Air
’04
’09
2003 New York Art Directors Club Awards
2006 Green Fleet Awards
2006 Fresh Awards
RAC, Christmas Cards
2012 Cannes Lion Awards
2009 Marketing Design Awards
COI, Act on CO²
Scheufelen, PhoenixMotion
2014 VicUrban, Wearhouse
Durex
2014 DBA Awards
2008 AGDA Awards
Elmwood are still no.1 in the current and historic DBA effectiveness league table.
First Republic
2010
2006
NOrD ANGLIa
MAKE mIne a BuiLDERS
2014
anCHoR CheDDar
Our very own brand of tea
2003
seriouS**
2004
2011
huLL cityImAgE wiLbERfORCE
ViC urbAn WEARhOusE
2008
cOI aCT oN cO2
ffieLD
8
pOwer MAC G5
hat saved m failure, n industry t a lifestyle home too.
2003
This power-house tower enabled us to work faster and smarter.
2008
The sleek design looks stunning on any desktop. Very different from the beige box of yesteryear.
ImAc
2010
On the back of our growing client footprint (and love of Singapore sling cocktails) we opened our first studio in Asia.
2004
ail experience paved the way for a udio adventure in Melbourne, the posite side of the globe to our HQ.
2008
At almost 100 staff strong we seized the opportunity to set up a studio in the Big Apple.
2012
After nearly 25 years in Guiseley we moved our headquarters to the centre of Leeds.
2013
Hong Kong (Gateway to China) joins our list of global locations.
7
Digital alone won’t do it. Brands need to marry the online experience with vivid physical experiences if they want to truly engage with consumers. Digital retailers are facing a fight for survival. Yes, you read that right. It’s no longer enough simply to create a digital environment, no matter how rich, intuitive and user-friendly. In fact, the issue is no longer about digital versus traditional. For consumers to truly engage with retail brands, it’s vital that retailers look beyond and instead think about how to create meaningful, memorable experiences. Arguably, this has become the key to building sustainable conversations and relationships between brands and their audiences. Technology is re-structuring the retail landscape, presenting new opportunities to personalise the experience in ways that benefit both the store and the shopper. It’s already possible to push greetings, information and discounts to consumers whenever they enter or pass by a store. While Amazon Flow allows customers quickly to identify products, make instant purchases and have them delivered to the doorstep in the blink of an eye.
The good news is that social media exhaustion is driving the desire to have real-world experiences. People are rediscovering convivial experiences and, perhaps unexpectedly, ‘Generation Z’, the postmillennial kids on the block, are looking for safe, romantic experiences while ‘Boomers’, the grey-haired, post-war generation, are looking for risk and excitement. Brands are recognising this and recalibrating the way they engage with consumers. So how do we respond to this evolving landscape? Brands need to break down barriers between the physical and digital spaces they inhabit. How can you reflect online what’s going on instore, and vice versa? Connect your consumers, create niche communities and create experiences and content that they value, and they will spend more time with you. Think theatre. Immerse your audience in a personalised multi-sensory experience. Fairway, New York’s landmark food market is famous for its bustling, noisy environment – a place where real food lovers come to shop and engage with food experts and find the best produce from around the world. With the opening of a Fairway concept store in Long Island, we aimed to capture all the colour, the diversity and yes, the noise of the original market in order to create a truly memorable experience for food lovers. When Selfridges ran the Fragrance Lab, a colleague and I booked a session online and presented ourselves to the white check-in desk at the Wonder Room in the store a few weeks later. It felt like being on the set of A Life Less Ordinary. Although very experimental, it was a great experience and identifies the opportunities brands have to design theatre in the retail space.
8
Colette Art Drive-Th ru, Miami
a pLACE whERE rEaL foOD LovErs ComE To shop aND EnGagE wiTH foOD EXpERTS anD fInD THE besT prODuce FRom aRouND The woRLD.
Fairway concept store , Long Islan
d, USA
First we had to respond to images and questions on an iPad app. We then donned some headphones and an MP3 player, which led us on a tour through dark and light spaces to explore the impact of different smells. Our choices of both physical objects on the journey and the responses to the app came to fruition in a shop window filled with dry ice, where people on Oxford Street looked on. In a one-to-one consultancy booth I was introduced to the fragrance that best suited my personality. Interestingly, it was not necessarily one I would have chosen off the shelf, but because of the experience and personality notes, I liked it. As well as the Fragrance Lab, there was an HTC-sponsored skate park, located in the original Selfridges Hotel. Along with a café and training for those new to skateboarding, the temporary facility that opened earlier this year further demonstrates how the Selfridges brand is experimenting with the design of retail experiences.
Fair way concept store, Long Island, USA
Another opportunity to prototype and experiment is the pop up. Successful Paris boutique Colette recently created a temporary retail experience in Miami. Located in a multi-storey car park, it was more of an Art Drive-Thru, with girls on roller skates bringing selected purchases to the car. This summer Bentley was in New York’s Meatpacking District, offering the opportunity to design a car that suits and reflects your personality from a potential 1.4 billion combinations. Mohamed A El-Erian’s ‘Secrets of Starbucks’ Secret Menu’ article on BloombergView also underlined the need not to forget the human element of the retail experience. Theatre, personalisation and blurring the physical digital divide are important but peer-to-peer marketing and astute customer awareness are equally important. El-Erian wrote: “Starbucks prepared and priced a drink they had never heard of before and my daughter was delighted – so much so that she took a picture of the drink and posted it on her Instagram before she even tasted it.” Genius. So celebrate bricks and mortar, but make them work harder. Do not be in any doubt that your digital platforms are important. Before moving to Apple, Angela Ahrendts referred to digital as “the million square foot store”, highlighting the “mind-share equals market-share” model. Burberry opened its flagship store in Shanghai this year to bring the brand’s digital world to life as it continues to blur the lines between physical and digital. The eighth store in the city, it has been designed around multi-sensory experiences. The brand describes the store as part event space, part entertainment hub and part store. People remember, and more importantly talk about, brands for the experience they have with them as much as the products and services they sell. Embrace the opportunities this presents to begin a relationship with your audience through mutually beneficial exchange of data. The success of brands in contemporary society revolves around engaging with the hearts and minds of your audience. Experiment and iterate. Over time it will generate huge value.
To find out more about bringing your brand experience to life, just drop Damian an email. Selfr idges Fragrance Lab, London
Damian Ferrar Global Brand Experience Director damian.ferrar@elmwood.com
9
Martha goes to queens...
Noguchi Museum
SAM GOES TO BROOKLYN...
It’s a short hop across the East River to Long Island City’s burgeoning arts district. The transformation happening there was lead in part by Japanese-American artist Isamu Noguchi who has selected many of the pieces showcased at the Noguchi Museum. It’s housed in a converted industrial building and includes 10 galleries and an open-air sculpture garden. That’s just for starters. There’s lot’s to see (and eat) in LIC!
Coney Island
Hop on the Q train and ride it to the end. Once you’re there, stop and smell the ocean air then see the world from the top of the Wonder Wheel. Next, grab a hot dog (or three) at Nathan’s Famous and ride the wooden roller coaster and National Historic Landmark known as the Coney Island Cyclone. (Maybe not in that order.) If you want the complete experience, don’t skip the Coney Island Circus Sideshow!
DESIGN EXCELLENCE DAY
Hot on the heels of our latest global gathering we held an off-site ‘Design Excellence Day’. The afternoon was spent brainstorming all thing’s creative with plenty of great ideas to work with going forward. We capped it off with a rooftop BBQ courtesy of NY Non-Exec Steve Gatfield, and not forgetting Ben Harris on grill duty. 10
Ning Goes To The Bronx...
NY Botanical Garden Spend a day at the New York Botanical Garden and go to another world without even leaving the city. Explore more than 250 acres of outdoor gardens, old-growth forest, fields of native flowers, and a tropical conservatory. If you have extra time, head next door to the Bronx Zoo and check out the world-class Congo Gorilla Forest. There’s more in the Bronx than the Yankees, you know.
Jules goes to Manhattan...
CENTRAL PARK
Hop on a bicycle and pedal on over to Central Park. Enjoy the scenery at your own pace and stop along the way to explore the attractions. Be sure to check out Strawberry Fields, the Lake, or any of the 36 bridges and arches located throughout the park. Feeling tired? Grab a bench and enjoy the excellent people watching!
Tet Goes To Staten Island...
BOAT GRAVEYARD
Catch the Staten Island Ferry and leave the beaten path for one of the spookier spots in the Five Boroughs. The Staten Island boat graveyard has been active under one name or another since the 1930’s. There you’ll find a century’s worth of abandoned ships: half-sunk ferries, obsolete tugboats, the stuck-in-the-mud, the forgotten...the haunted? Very possible.
HOT DOG EATING CONTEST
Introducing our first annual Hot Dog Eating Contest with contestants Sam ‘Bulldozer’ Barbagiovani, Christian ‘Veggie-Sausage’ Bird, Teri ‘T-Bow’ Bowen, Ben ‘All-About-the-Meat’ Greengrass, Mark ‘TwoFranks’ O'Donnell and Tet ‘Sriracha’ Marti. They had two minutes to eat as many hot dogs (with buns!) as possible. Tet adopted the water-dunk technique to take home the wiener trophy!
THE BIRD AND THE BEAR
Our senior account manager Sam Jung got hitched this summer so as a special gift, we created the identity and invites for her big day. Designed and written by Ning Juang, ‘The Bird and the Bear’ tells the story of how they met and the journey that led them to tying the knot. The invitation suite won us a coveted GDUSA American Graphic Design Award! 11
we gET aRouND hErE AT ELMwood. we Love DISCOvERing neW PLAces And SpoTtiNg InNovaTIve STufF ThAT’s hapPENiNG AROuND thE gLOBE. herE arE A fEw of ouR LaTESt favORITeS.
1600 pAnDAS honG konG
TrInITY KitchEN leedS
If you’re looking for a mix of tasty cuisine with a vibrant atmosphere then Trinity Kitchen is definitely the place to be. Set in the heart of Leeds’ bustling shopping streets this is a food court like no other. With a unique blend of global cuisine on offer, you really are spoilt for choice. Try the Chicago Rib Shack, or perhaps Phò if you fancy Vietnamese food, then grab a cocktail at 360. Not forgetting the five street food vans, carts and quirky sheds that pop up every month. These are sourced by local food journalists to keep our taste buds excited. Oh and you must try the custard tarts from Kate & Kim’s, but you’ll have to hurry and visit this month before five new taste destinations arrive. http://bit.ly/1mk7O8x Stephanie Oglesby Designer, Leeds
Did you know there are only 1600 living pandas left in the wild? To help raise awareness WWF have teamed up with acclaimed French artist Paulo Grangeon for a world tour. Their entourage is made up of 1600 hand crafted paper mache pandas in various sizes. After visiting many countries plus 100 exhibitions, the pandas finally made it to their final stop in Hong Kong. They’ve created a real buzz by appearing at numerous HK landmarks including PMQ. Creativity meets conservation with this unique and interactive project that encourages humans and nature to co-exist. http://bit.ly/1hGsmeH
Harriet Chan Hong Kong
A novEL iDEA Once upon a time there was a book unlike any other. A book so revolutionary it had the power to change lives, communities and even whole countries. A book you could drink. The Drinkable Book is a life-saving tool that has two important functions. Not only does it educate people in the developing world about the importance of clean drinking water, it also fi lters water itself, killing 99.9% of bacteria. Developed by the charity Water is Life, the books cost only pennies to produce, making them the cheapest fi ltration option on the market. A story that could have a very happy ending. Via: Water Is Life http://bit.ly/1ny yvLx
wAKE up aND HEAR thE COffEe
'Tis ThE sEAsoN Whether you love or loathe the festive season, there’s no denying the vast array of products, places and experiences fighting for our attention. Every year we delve right in and pull together a comprehensive audit, uncovering the latest trends and inspiration from around the world. We’d love to receive your contributions, so if you spot anything interesting just send it through to poke@elmwood.com. Let us know if you’d like to see our findings in Februar y as part of our roadshow... Ho Ho Ho.
In the face of the booming craft coffee culture, instant coffee stalwarts Nescafé decided a brand refresh was in order. Opting for an innovative packaging activation, they created the Alarm Cap. A combination container lid and alarm clock that encourages’ people to wake up with a cup of their coffee. Their new Alarm Cap fits onto the top of your jar of instant and emits a series of light and sound sequences, designed to stimulate mind and body. The clever bit is you need to unscrew the cap to turn it off, unleashing the waft of freshly freezedried caffeine into your system. Good morning indeed. Via: Cool Hunting http://hntd.ch/WZW31y
Some of the images in this publication are sourced from the internet. We’ve used them in good faith, we hope you don’t mind — we just really like them!
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