Who and Why?
What is stock photography Photographs licensed for specific use: Rights Managed (RM) Publishers, ad agencies and graphic artist use to full fill their creative assignments The customer has no creative control Need a huge portfolio before accepted
Traditional Stock Sites Veer Getty Corbis Erickson
What is Microstock? A customer can save money $10 vs. $500 Instant access through the internet Images sold a lower rate than traditional Wider range of photographers (open to “amateurs”) Royalty free (RF) vs. Rights Managed (RM) Print runs over 250,000 must purchase an extended license
Microstock Sites Shutter Stock
Alamay
Istock
Fotolia
Dreamstime
Depositphotos
123rf
Stockvault
Bigstock
Fotosearch
Stock xchng
Photos.com
Thinkstock
blue, white, blurred, background, young, pretty, face, expression, eye, cute, animal, fur, breed, domestic, staring, curiosity, pet, kitten, cat, fluffy, siamese, blue eyes, soft fur, gray faced
Keywords for top images flowers, garden, onion, season, summer, plants, toned, toned image, floral, botanical, vegetables, food ingredients, nature background, pastel colors, white flowers, flowering plants, nature, food
Red balloon birthday, outdoor, shore, redhead, green, white, red, brunch, balloon, yellow, holiday, summer, outside, freedom, caucasian, female, walk, smiling, dress, games, lifestyle, emotion, retro, girl, wind, run, group, color, free, blue, playful, sky, vintage, play, red-haired, party, happy
Top reasons photos are rejected No Model release (if newsworthy, perhaps editorial?) Trademark visible in photo (resubmit as editorial) Too many photos of this subject already Quality issues (poor lighting, poor composition) Inaccurate title or key wording
Think like a buyer Vertical for magazine covers. Horizontal for calendars Copy space (room for title) Tells a story/Concepts
Commercial vs. Editorial Commercial requires a model release Cannot include logos, trademarks or copyrighted content Used in book covers, brochures, ads, greeting cards, calendars, web design and commercial products.
Editorial Does not require a model release for images with people Logos and trademarks are OK Images must be news-worthy Uses include magazine articles, newspapers, internet television and videos
What are editorial subjects? News Events Sports Events Concerts Street scenes Celebrities Trademarks/Logos
eloine@eloine.com Email me for a referral link to sign up for shutterstock. In return I will email you a list of top keywords that have been known to sell for others. Good luck!