Presentation on stock photography

Page 1





Who and Why?










What is stock photography   Photographs licensed for specific use: Rights Managed (RM)   Publishers, ad agencies and graphic artist use to full fill their creative assignments   The customer has no creative control   Need a huge portfolio before accepted


Traditional Stock Sites   Veer   Getty   Corbis   Erickson


What is Microstock?   A customer can save money $10 vs. $500   Instant access through the internet   Images sold a lower rate than traditional   Wider range of photographers (open to “amateurs”)   Royalty free (RF) vs. Rights Managed (RM)   Print runs over 250,000 must purchase an extended license


Microstock Sites   Shutter Stock

  Alamay

  Istock

  Fotolia

  Dreamstime

  Depositphotos

  123rf

  Stockvault

  Bigstock

  Fotosearch

  Stock xchng

  Photos.com

  Thinkstock



blue, white, blurred, background, young, pretty, face, expression, eye, cute, animal, fur, breed, domestic, staring, curiosity, pet, kitten, cat, fluffy, siamese, blue eyes, soft fur, gray faced



Keywords for top images flowers, garden, onion, season, summer, plants, toned, toned image, floral, botanical, vegetables, food ingredients, nature background, pastel colors, white flowers, flowering plants, nature, food



Red balloon birthday, outdoor, shore, redhead, green, white, red, brunch, balloon, yellow, holiday, summer, outside, freedom, caucasian, female, walk, smiling, dress, games, lifestyle, emotion, retro, girl, wind, run, group, color, free, blue, playful, sky, vintage, play, red-haired, party, happy







Top reasons photos are rejected   No Model release (if newsworthy, perhaps editorial?)   Trademark visible in photo (resubmit as editorial)   Too many photos of this subject already   Quality issues (poor lighting, poor composition)   Inaccurate title or key wording



Think like a buyer   Vertical for magazine covers. Horizontal for calendars   Copy space (room for title)   Tells a story/Concepts



Commercial vs. Editorial   Commercial requires a model release   Cannot include logos, trademarks or copyrighted content   Used in book covers, brochures, ads, greeting cards, calendars, web design and commercial products.



Editorial   Does not require a model release for images with people   Logos and trademarks are OK   Images must be news-worthy   Uses include magazine articles, newspapers, internet television and videos


What are editorial subjects?   News Events   Sports Events   Concerts   Street scenes   Celebrities   Trademarks/Logos









eloine@eloine.com Email me for a referral link to sign up for shutterstock. In return I will email you a list of top keywords that have been known to sell for others. Good luck!


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.