Work Experience Log Name: Company: Placement start date: Placement end date:
Week 1
Eloise Downer Weald & Downland Living Museum 24/02/2018 23/05/2018
24/01/2018
Induction. Health & safety briefing. Museum site walk and familiarisation. Introduction to the Museum. Reading: guidebook, events programme, course programmes. Agree and set SMART objectives of work placement.
Week 2
31/01/2018
Start research project: how to attract visitors (UK and overseas) to the Museum from London. Customer research survey design.
Week 3
07/02/2018
Research project element: how to attract the Japanese to the Museum – from Japan and London (when on holiday here). Work towards a Japanese language leaflet (print and PDF) for web and tour operator campaigns. Finalising of the customer research survey design.
Attend training session: History of the Museum
Week 4
14/02/2018
Help out with half term children’s activities and listen to customer feedback.
Week 5
21/02/2018
Shadow Marketing Assistant – site photography and social media updating.
Week 6
28/02/2018
Data inputting.
Week 7
7/03/2018
Researching awards that the museum can enter and listing details such as entry price and terms of entry.
Week 8
14/03/2018
Data entry into excel of exhibitors who attend the ‘Rare Breeds’ show and creating letters to be sent out regarding advertising.
Week 9
21/03/2018
Developing project on marketing to inbound tourists. Identifying trade shows that could be attended and coach companies that could be contacted.
Week 10
28/03/2018
Data entry into excel of exhibitors and caterers.
Week 11
04/04/2018
Research towards a social media plan and development of Chaffey and Smith’s (2008) five S’s.
Week 12
11/04/2018
Identifying possible pricing for a joint ticket with Amberley museum. Simplifying the 2018 leaflet information for international tourists.
Week 13
18/04/2018
Creating and laminating signage for upcoming food festival. Research of content management systems.
Week 14
25/04/2018
Attended the English National Park Experience Collection Initial Business Information session at the offices of the South Downs National Park (Midhurst).
Week 15
02/05/2018
Direct mailing of flyers for upcoming events. Creating and laminating signage for upcoming food festival.
Week 16
9/05/2018
Working at Food Festival event. Assisting guest speakers such as chef’s demonstrations and foodie talks. Ensuring signage of talk times were current and ensuring area is secure and sanitary.