1 Thursday, November 21, 2013
Game Plan 1. Introduction to Project 2. Research 3. Cyclic Conceptualization & Evaluation 5. Refinement & Final Solution 6. Sources
2
Thursday, November 21, 2013
Introduction
3
Thursday, November 21, 2013
Project Brief Create a family of tools inspired by a specific company. Examine the significance of forms & visual vocabulary Research the company holistically Translate the research into 2 & 3 dimensional sketches based on the visual attributes & qualities related to the company Record all efforts so that the process can be clearly identified & developed into a methodology for creating more complicated forms.
4
Thursday, November 21, 2013
Research
5
Thursday, November 21, 2013
What is a Tool? An object that serves a function in the user’s life. It helps solve a task, while enticing the user to want to explore further possibilities & fully engage at the task at hand.
6
Thursday, November 21, 2013
Lego Introduction Mission:Inspire & develop the builders of tomorrow. Vision: Inventing the future of play. Philosophy: You cannot play without learning and you cannot learn without playing.
7
Thursday, November 21, 2013
What is Play? Play combines the imagination, creativity, and learning. It involves taking on a challenge, enjoying the process as you work towards a goal, and surprising yourself with what you are able to accomplish.
8
Thursday, November 21, 2013
Lego Values Value
Definition
Imagination
the foundation for creativity
Learning
“hands on minds on�
Creativity
new surprising & valuable
Caring
not thinking less of ourselves, but thinking ourselves as less
Fun
our abilities are balanced with the challenge at hand
Quality
continuous improvement
9
Thursday, November 21, 2013
Lego Integrity Lego Promises Play Joy of building & the pride of creation Planet Positive Impact
Partner Mutual value creation People Succeed together
10
Thursday, November 21, 2013
Lego Harmony Strong culture & values Family owned since its foundation Collaboration occurs between all branches of the company
11
Thursday, November 21, 2013
Lego’s Consistent Messaging Lego is an abbreviation of the 2 Danish words “Leg & Godt”, meaning “play well”. It is both Lego’s name & ideal.
12
Thursday, November 21, 2013
Lego Semantics What is a LEGO Inspired Inspi Tool?
E M O T I O N A L R A T I O N A L
Word
(I½RMXMSR
Fun
creativity balanced with a challenge
Liberating
free from constraints
Humble
not thinking less of ourselves but thinking of ourselves less
High Quality
GLEVEGXIVMWXMG HI½RIH by high level of durability and craftsmanship
Modular
designed for customizable arrangement & easy assembly
Systematic
combines logic & reasoning with creativity
Image
Logo
13
Thursday, November 21, 2013
Inspiration
14
Thursday, November 21, 2013
Inspiration
15
Thursday, November 21, 2013
Inspiration
16
Thursday, November 21, 2013
Conceptualization & Design Exploration 17
Thursday, November 21, 2013
Sketches: Set 1
18
Thursday, November 21, 2013
Sketches: Set 1
19
Thursday, November 21, 2013
Sketches: Set 1
20
Thursday, November 21, 2013
Evaluation #1 Think beyond the literal definition of a tool. Define “tool� in terms of the Lego brand. Consider multiple areas of opportunity, including home goods. Adhere strictly to the design criteria established for the brand.
21
Thursday, November 21, 2013
Sketches: Set 2
22
Thursday, November 21, 2013
Sketches: Set 2
23
Thursday, November 21, 2013
Sketches: Set 2
24
Thursday, November 21, 2013
Maquettes
25
Thursday, November 21, 2013
Maquettes
26
Thursday, November 21, 2013
Evaluation #2 Reconsider the meanings of “play” & “fun”. Incorporate these aspects as crucial elements in the design of the product family. Complicated & intimidating designs do not fit the design criteria. Balance universally understandable guidelines with opportunities for the imagination.
27
Thursday, November 21, 2013
Sketches: Set 3
28
Thursday, November 21, 2013
Evaluation #3 Simple & versatile form. Must allow for fun & play. Must reflect the design language of the Lego brand.
29
Thursday, November 21, 2013
Maquettes
30
Thursday, November 21, 2013
Maquettes
31
Thursday, November 21, 2013
Computer Model & Specs 32 19
Thursday, November 21, 2013
Final Rendering
33
Thursday, November 21, 2013
Orthographics
34 19
Thursday, November 21, 2013
Exploded View
35
Thursday, November 21, 2013
Bill of Materials ,7(0 12
3$57 180%(5
'(6&5,37,21
47<
7
3O\ZRRG ZKLWH SDLQW
WULDQJOH
3O\ZRRG ZKLWH SDLQW
LQ WXEH
6WHHO
HOHYDWRU EROW
6WHHO
36
Thursday, November 21, 2013
Construction
37
Thursday, November 21, 2013
Build Strategy Considerations Compatibility with Design Durability Craftsmanship Opportunity Time Cost 38
Thursday, November 21, 2013
Initial Thoughts Serial Planes:
Joined Faces:
Requires less time Requires fewer tools Simple assembly process Durable
No down time Less sanding Less gluing Lighter in weight Fewer material constraints
Heavy Requires a lot of sanding Involves strict material constraints
May take more time Requires multiple tools May involve precision/craftsmanship obstacles May not be as durable
39
Thursday, November 21, 2013
Obstacles The laser cutter does not cut material with black resin. MDF is the only material option that is suited for the needs of this design. MDF is the most difficult material to cut on the laser cutter. The laser cutter will not accept material thicker than 1/2 in. Each 48â&#x20AC;&#x2DC;x48â&#x20AC;&#x2122; panel takes 4 hours to cut. The finals week laser cutter wait list is very long. Stack laminated MDF takes a lot of time to sand. MDF soaks paint up like a sponge.
40
Thursday, November 21, 2013
Solutions Latex paint will cover MDF easily and dry quickly. Bondo will help hide any aberrations in the forms. Some elements can be made via joined faces, while other are created using the laser cutter.
41
Thursday, November 21, 2013
The Joinery
42
Thursday, November 21, 2013
The Form
44 43 Thursday, November 21, 2013
Planer Method Construction
44 44 Thursday, November 21, 2013
Pillow Construction
44 45 Thursday, November 21, 2013
Final Segments
44 46 Thursday, November 21, 2013
Thank You
“We don’t stop playing because we grow old, we grow old because we stop playing”.
47
Thursday, November 21, 2013