Lego Process Book

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Introduction - Project Statement - Project Proposal - Project Brief - Project Plan Research Synthesis Ideation Sketching Mock Ups & Models Testing, Evaluation & Analysis Final Rendering Implementation Package - Orthographics - Exploded View - Assembly Plan Manufacturing Process Final Model Appendix - Sources - Biographies

Table of Contents

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Introduction

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Project Statement The focus of this project is to create a family of tools inspired by the Lego brand. Opportunities within this prompt center around the field of home goods. The project will begin with in depth research of the brand itself. The information gathered will be used to establish a set of design criteria that the product family will follow. Once this is established, ideation and sketching will take place. Ideas will be selected and converted into three dimensional models for further design exploration. The products that best suit the criteria of the brand and the project itself will be further developed into working prototypes.

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Project Brief Create a family of tools inspired by a specific company. Examine the significance of forms & visual vocabulary Research the company holistically Translate the research into 2 & 3 dimensional sketches based on the visual attributes & qualities related to the company Record all efforts so that the process can be clearly identified & developed into a methodology for creating more complicated forms.

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Project Plan

g

Research

in yp

Discovery

t oto Pr

i on t ea Id

Insights ne efi R m t en

6

ion t a alu v E

Final Model


Research

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What is a Tool? An object that serves a function in the user’s life. It helps solve a task, while enticing the user to want to explore further possibilities & fully engage at the task at hand.

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Lego Introduction Mission: Inspire & develop the builders of tomorrow. Vision: Inventing the future of play. Philosophy: You cannot play without learning and you cannot learn without playing.

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What is Play? Play combines the imagination, creativity, and learning. It involves taking on a challenge, enjoying the process as you work towards a goal, and surprising yourself with what you are able to accomplish.

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Lego Values Value

Definition

Imagination

the foundation for creativity

Learning

“hands on minds on�

Creativity

new surprising & valuable

Caring

not thinking less of ourselves, but thinking ourselves as less

Fun

our abilities are balanced with the challenge at hand

Quality

continuous improvement

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Lego Integrity Lego Promises Play Joy of building & the pride of creation

Partner Mutual value creation

Planet Positive Impact

People Succeed together

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Lego Harmony Strong culture & values Family owned since its foundation Collaboration occurs between all branches of the company

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Lego’s Consistent Messaging Messaging

Lego is an abbreviation of the 2 Danish words “Leg & Godt”, meaning “play well”. It is both Lego’s name & ideal.

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Lego Semantics

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Inspiration

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Inspiration

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Inspiration

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Synthesis The design criteria imply that the product to be created must embody the following qualities: fun, liberating, humble, high quality, modular, and systematic. Further, the design will be focused upon modular furniture. Furniture, in its essence, is a tool people use to customize spaces in order to make them habitable or to evoke a certain feeling.

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Conceptualization Evaluation, & Analysis 19 20


Sketches: Set 1

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Sketches: Set 1

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Sketches: Set 1

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Evaluation #1 Think beyond the literal definition of a tool. Define “tool� in terms of the Lego brand. Consider multiple areas of opportunity, including home goods. Adhere strictly to the design criteria established for the brand.

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Sketches: Set 2

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Sketches: Set 2

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Sketches: Set 2

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Maquettes: Set 1

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Maquettes: Set 1

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Evaluation #2 Reconsider the meanings of “play” & “fun”. Incorporate these aspects as crucial elements in the design of the product family. Complicated & intimidating designs do not fit the design criteria. Balance universally understandable guidelines with opportunities for the imagination. 30


Sketches: Set 3

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Evaluation #3 Simple & versatile form. Must allow for fun & play. Must reflect the design language of the Lego brand.

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Maquettes: Set 2

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Maquettes: Set 2

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Computer Model & Specs 19 35


Final Rendering

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Orthographics

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Exploded View

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Bill of Materials

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Construction 19 40


Build Strategy Considerations Compatibility with Design Durability Craftsmanship Opportunity Time Cost Joinery Methods 41


Initial Thoughts Serial Planes:

Joined Faces:

Requires less time Requires fewer tools Simple assembly process Durable

No down time Less sanding Less gluing Lighter in weight Fewer material constraints

Heavy Requires a lot of sanding Involves strict material constraints

May take more time Requires multiple tools May involve precision/craftsmanship obstacles May not be as durable

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Obstacles The laser cutter does not cut material with black resin. MDF is the only material option that is suited for the needs of this design. MDF is the most difficult material to cut on the laser cutter. The laser cutter will not accept material thicker than 1/2 in. Each 48‘x48’ panel takes 4 hours to cut. The finals week laser cutter wait list is very long. Stack laminated MDF takes a lot of time to sand. MDF soaks paint up like a sponge.

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Solutions Latex paint will cover MDF easily and dry quickly. Bondo will help hide any aberrations in the forms. Some elements can be made via joined faces, while other are created using the laser cutter.

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The Joinery

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The Form

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Planer Method Construction

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Pillow Construction

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Final Segments

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Appendix 19 50


Sources

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Image Sources Lego designed by Okan Benn from The Noun Project Magnifying Glass designed by Hafizh from The Noun Project Research designed by Doug Cavendish from The Noun Project Drawing designed by rich@randam.org from The Noun Project Tools designed by Cris Dobbins from The Noun Project Scale from The Noun Project Gears designed by Cris Dobbins from The Noun Project Cycle designed by Mourad Mokrane from The Noun Project Arrow designed by Naomi Atkinson from The Noun Project Glasses designed by John Caserta from The Noun Project Productivity designed by Lemon Liu from The Noun Project

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Biographies

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