We are pleased to meet you
brand book
Life is too special to take it for granted. Every day feels like a new beginning.
What it is like to be new in this world? To open your eyes and see everything for the first time. From sleeping to walking to talking. The intriguing process of becoming a person with moods, talents and preferences. Hello World! Are you ready for us? Cause we are ready for you!
Get to know us better >
a small, mischievous devil or sprite.
a supernatural creature of folk tales, typically represented as a small, delicate, elusive figure in human form with magical powers.
We believe a child’s personality should get all the space it needs
We create clothing that complements children rather than overrule them
Campaign SS 2013
Campaign SS 2013
We are: pure sparkly innovative
rebellious fun sensitive bold
We like to be ahead of the crowd. Innovative, setting the tone. We love to lighten things up, stirring up some laughs, creating a roar.
Voice
IMPS&ELFS has always been fascinated by language. Letters are beautiful forms; abstract at first, slowly forming words and sentences. Learning to talk, to read, to write is like magic. It opens a door to new and exciting worlds. We have always been ‘wordy’. A brand with a voice. A brand that speaks up.
Design
Sure, we are designers. We make beautiful, high quality gear and lifestyle products, but we also love to tell stories. It starts with just a notion. That idea gradually materializes into shape, colour, prints and a good story that goes with it. These stories are translated and communicated through our collections and campaigns. Our collections are divided in three different stages of a child’s life: sleep, walk and talk.
Sleep
A newborn baby spends most of the time sleeping, up to 20 hours a day. That is why comfortable, soft clothes that feel good to lie in are important. The collection expresses in one form or other the start of life: ‘Hello World!’.
Walk
A human being takes about two million steps in their lifetime. Now is the time that the first of these two million steps is taken. Discovering the world. First crawling on all fours, then walking upright. Here I am. Falling down and getting up again, trying, learning. From inside the house to outside. The collection allows the ease of movement. It reflects the sense of a new, increasingly bigger world: ‘Let’s go outside!’.
Talk
The miracle of language. Letters, words, speech, reading, writing… Once we start, we will never stop. Thinking, wanting, doing. Developing an opinion, taste, voice. The collection represents an age group that is rebellious, yet involved. ‘From now on, everything will be different’.
Hello world!
If we want people to buy our products, we’ve got to tell the world about it. Once every while it’s time for a big roar to let the world know we’re here. We like to do that by using humour, being bold and suprise people. To give you an idea how we do that, here’s an selection of campaigns we’ve done in the past years.
Lookbook SS 2007
Lookbook Winter 2010
Campaign FW 2009
Campaign SS 2013
Thank you!