Graduation Project - Process Book by Else Wisselink

THE PROCESS else wisselink

During my time at AMFI I have always forced myself to think outside the box. With this project I struggled with finding a subject that triggered me to create something special. Iâ&#x20AC;&#x2122;m very happy that my process book helped me with giving structure to my thoughts and brainstorms, which resulted in the end products that lay in front of you. Iâ&#x20AC;&#x2122;m very satisfied with the subject and theme of this graduation project as it reflects my view on the (fashion) world. I would like to thank the head of design at IMPS&ELFS, Jacqueline Streng, for all the great feedback and support she gave me.

Table of contents Throughout the book you will find brown papers that summarise importaint conlusions and descisions My first thoughts

p. 8

Feminism + ...

p. 10

My second thoughts

p. 16

Researching brands

p. 24

IMPS&ELFS p. 26 Target group p. 28 Possible end products

p. 34

Idea p. 36 End products p. 38 Collection p. 34 Application p. 48 Strategy p. 60

My first thoughts Fascination: Why is there still such a thing as a â&#x20AC;&#x2DC;coming outâ&#x20AC;&#x2122;? Very old fashioned People fall in love with people, not with sexes People should be allowed to be people in stead of boy/girl male/female Men and women should have the opportunity to be the same 8

Feminism isn’t just for women It’s also for men And kids Kids’ minds are “free” No preconceptions yet Very curious to get to know things We should get inspired by that.. 9

Feminism + Men Video: Violence against women, it’s a men’s issue

Katz, J. (2013, May). Violence agianst women, it’s a men’s issue. [online video] TED. Available at: http://www.ted.com/talks/jackson_katz_violence_against_women_it_s_a_men_s_ issue?language=en

• “The same system that produces men who abuse women produces men who abuse other men.” • “Most male victims of violence are the victims of other men’s violence. Both women and men are victims of men’s violence.” • “Now, when it comes to men and male culture, the goal is to get men who are not abusive to challenge men who are. In the end, what will hurt the most is not the words of our enemies but the silence of our friends.” • “By the way, we owe it to women. There’s no question about it. But we also owe it to our sons. We also owe it to young men who are growing up all over the world in situations where they didn’t make the choice to be a man in a culture that tells them that manhood is a certain way.”

Photos: 35 Men show us what real men’s activists look like

Plank, E. (2014, May 29). 35 Men Show Us What Real Men’s Activists Look Like. [online] Mic. Available at: http://mic.com/articles/90079/35-men-show-us-what-real-men-s-activists-look-like [Accessed 25 Feb. 2015].

Feminism + ...

Article: A group of kids share what they don’t like about being boys

Shanahan, M. (2014, November 14). A Group Of 9-Year-Olds Share What They Don’t Like About Being Boys. [online] BuzzFeed. Available at: http://www.buzzfeed.com/morganshanahan/agroup-of-9-year-olds-share-what-they-dont-like-about-being#.fxjRWAO88 [Accessed 25 Feb. 2015].

“Is this what we’re teaching our sons about masculinity?” What I don’t like about being a boy: • Not being able to be a mother • Not supposed to cry • Not allowed to be a cheerleader • Supposed to do all the work • Supposed to like violence • Supposed to play football • Boys smell bad • Having a bad reputation • Grow hair everywhere

Video: #StartWithTheBoys: Boys don’t cry - Vogue India

#StartWithTheBoys - A film by Vinil Mathew starring Madhuri Dixit for #VogueEmpower. (2014). [video] India: Vogue India.

Feminism + Children Video: Potty-Mouthed princesses drop F-bombs for feminism

Potty-Mouthed Princesses Drop F-Bombs for Feminism by FCKH8.com. (2014). [video] FCKH8.

“Girls just want to have FUNdamental rights!”

Girls screaming nasty words because that ‘shocks’ the world while gender inequality is much more shocking

Article: Pink v Blue - are children born with gender preferences?

Curtis, P. (2014). Pink v blue - are children born with gender preferences?. [online] the Guardian. Available at: http://www.theguardian.com/politics/reality-check-with-polly-curtis/2011/dec/13/ women-children [Accessed 2 Mar. 2015].

• In 1918 pink was for boys, blue for girls as pink was known as pink was known as a more powerfull colour • If you ask children under the age of 2, there’s no special colour preference. Both sexes prefer pinker tones and rounder shapes. • 12 month old, boys and girls like the same kind of toys. • Crying was a symbol of manliness, now we see it as weak. • We write off cultural effects as biological too quickly. 12

Feminism + ...

“Gender stereotyping influences activities children engage in, their interests and skills and ultimately the roles they take in society.” Topping, A. (2012). Gender-neutral? Harrods’ new Toy Kingdom tries to end boygirl divide. [online] the Guardian. Available at: http://www.theguardian.com/ lifeandstyle/2012/jul/20/harrods-toy-kingdom-boy-girl-divide [Accessed 4 Mar. 2015].

Article: He, She... It?

Peck, S. (2015). He, she... It?. [online] Telegraph.co.uk. Available at: http://s.telegraph.co.uk/ graphics/projects/parenting-gender-neutral/ [Accessed 9 Mar. 2015].

• • • •

Strict gender segregation in clothing/toys is a relatively recent phenomenon The categories of girls/boys seem to have become as rigid as horse/cow Parents talk to girls more and they’re comforting them longer. The stereotyping we see in toy/clothes marketing connect with the inequalities we see in the adult world.

Article: The little girl from the 1981 LEGO Ad is all grown up, and she’s got something to say.

Guest Contributor, (2014). The Little Girl from the 1981 LEGO Ad is All Grown Up, and She’s Got Something to Say. [online] Women You Should Know®. Available at: http://www. womenyoushouldknow.net/little-girl-1981-lego-ad-grown-shes-got-something-say/ [Accessed 9 Mar. 2015].

1981: LEGO is about fostering creativity, kids deliver the message 2014: Toys deliver the message (which is about gender)

“It’s not that kids have changed, it’s the world around them.”

Feminism + Fashion Article: The rise of the new Feminsm

ter Veer, J. (2015). DE OPMARS VAN HET NIEUWE FEMINISME. [online] Marie Claire.nl. Available at: http://www.marieclaire.nl/mc-news/de-emancipatie-van-het-f-woord/ [Accessed 4 Mar. 2015].

• • • • • •

Feminism = sexy nowadays It’s not about how you look, it’s about how you think Beyonce is (one of) the trendsetter(s) Feminism is sexual freedom too Men should be involved! Men should be able to talk about their feelings

Emma Watson, Beyonce and Karl Lagerfield are a few of the many supporters of the new feminist ‘movement’.

Article: Sexist questions on the Oscars red carpet are driven by dollars

Banjo, S. (2015). Sexist questions on the Oscars red carpet are driven by dollars. [online] Quartz. Available at: http://qz.com/348452/sexist-questions-on-the-red-carpet-are-driven-by-dollars/ [Accessed 3 Mar. 2015].

• A campaign created by the Representation Project is asking reporters to focus more on female actors’ careers and causes, rather than the gowns they are wearing. • Elisabeth Moss gave the camera the middle finger at the 2014 Golden Globes and Cate Blanchett famously looked into a different cam - one was panning down the length of her dress - to ask if they “do that to the guys.”. • #AskHerMore is meant to inspire reporters to ask creative questions on the red carpet.

Feminism + ...

Article: Gender-neutral clothing goes mainstream

Lee Joe, K. (2015). Gender-neutral clothing goes mainstream. [online] Daily Life. Available at: http://www.dailylife.com.au/dl-fashion/fashion-coverage/genderneutral-clothing-goesmainstream-20150129-1311dp.html [Accessed 2 Mar. 2015].

“Selfridges is creating the ultimate gender-neutral shopping experience. The pop-up project is dubbed Agender and it will launch in March as “a fashion exploration of the masculine, the feminine and the interplay … found in between”. The store said that it aims to “take…customers on a journey where they can choose to shop and dress without limitations or stereotypes.” Though society tends to be more accepting of women wearing masculine styles – but not men wearing feminine styles – change is in the air. Are we looking at the future of shopping? A world where clothes are marketed by size and body type instead of gender? Could ‘menswear’ and ‘womenswear’ soon be antiquated terms? Given that a lot of what you can buy from Gap, Uniqlo and J.Crew is already unisex in nature, it certainly looks that way. With growing demand, the category has quickly gone from niche to mainstream and Selfridges is capitalising upon it.”

Article: Gender neutral clothing: the trend that’s breaking down barriers

Unknown, (2015). Gender neutral clothing: the trend that’s breaking down barriers. [online] The Week UK. Available at: http://www.theweek.co.uk/fashion/62293/gender-neutral-clothing-thetrend-thats-breaking-down-barriers [Accessed 6 Mar. 2015].

• There’s a growing demand for gender neutral fashion • The trend mirrors what’s happening in the world of LGBT rights and feminism • It’s normal for women to wear men’s clothes but not the other way around. But ate the moment there’s an emerging male customer profile that is extremely fashion literate, shopping womenswear and women’s accessories. • People are willing to reconsider what gender roles are, what they should be and how closely we really need to follow them in society. • It’s not fair for men that if they want to wear women’s jeans of makeup people are looking sideways.

My second thoughts

On one hand we tell children to be themselves, on the other hand we force them to follow the gender rules. And then, when the kids grow up, we want them to be feminists. That doesnâ&#x20AC;&#x2122;t seem right.

This is my vision, but is it reality?

Thereâ&#x20AC;&#x2122;s a lot to find about feminism in adult fashion, but what about kids fashion? Boys

Girls

Feminism + Fashion + Kids Forum: Girlsclothes for boys

Unknown, (2015). Meisjeskleding voor jongen | Ouders Online. [online] Ouders.nl. Available at: http://www.ouders.nl/forum/5-basisschoolkind-4-12/meisjeskleding-voor-jongen [Accessed 12 Mar. 2015].

Parents discuss gender marketing on a forum • “First my son mainly liked to wear princess dresses, now he’s six and the dresses are only for his girlfriends.” • “Boys clothes are often dark and less happy than girls clothes” • “Only at a young age boys like to dress like a girl, just wait and he will move on” • “It is weird that a girl is allowed to dress like a boy, but a boy is not allowed to dress like a girl.”

Article: Princess Awesome: the fight against ‘pinkification’.

Hill, A. (2015). Princess Awesome: the fight against ‘pinkification’. [online] the Guardian. Available at: http://www.theguardian.com/society/2015/feb/20/princess-awesome-genderneutral-clothing-kickstarter [Accessed 9 Mar. 2015].

• There’s a high demand for gender neutral kidswear, but almost no supply. • Parents are frustrated by the way we put kids in boxes • Princess Awesome is a clothing line for girls featuring designs with mathematical symbols and dancing ninjas. • When people meet a little girl in a pink, sparkly dress, they talk to her about how sweet and pretty she looks. If she’s wearing a dress with robots or trains on, they’ll talk to her about them instead.

Feminism + ...

“Abbie likes spiderman. She likes the way he shoots webs out of his fingers. So last summer she opted for spiderman sandals. ‘You’re a boy, you’re a boy,’ taunted het classmates. She never wore the sandals again.” Peck, S. (2015). He, she... It?. [online] Telegraph.co.uk. Available at: http://s.telegraph. co.uk/graphics/projects/parenting-gender-neutral/ [Accessed 9 Mar. 2015].

Blog: Let clothes be clothes

Unknown, (2014). About us. [online] Let Clothes Be Clothes. Available at: http://www. letclothesbeclothes.org/find-out-more/about-us/ [Accessed 9 Mar. 2015].

Let clothes be clothes calls for an end to gender stereotypes in childrens’ clothing. They are concerned about how colours, styles and themes are split into for girls or for boys, and what message that sends out to children and adults. • “Children are children, the world creates inequality by convincing girls and boys from year dot that they are different to each other.” • “Clothes should be age appropriate, not gender appropriate.” • “High heels and short shorts already send out sexual messages at a very young age.”

Fminism + ...

Article: Unisex fashion: Hey boy, hey girl

http://www.independent.co.uk/life-style/fashion/features/unisex-fashion-hey-boy-heygirl-2304808.html

• There are very innapropriate words on kids’ clothes like “sexy”. However, it’s not the over sexualisation that’s the problem, it’s the distinct genderised clothing for the sexes. • When a baby wears yellow, people refer to it as a ‘he’ • It’s not about forbidding girls to dress as princesses or outlawing pink.

Article: The gender-neutral clothing war

http://alphamom.com/pregnancy/the-gender-neutral-clothing-war/

• It’s really hard to find gender neutral clothes for kids • Our kids will be forced into specific gender roles as soon as they’re old enough to walk. • As if having a vagina means you can’t use a gun and having a penis means you won’t like glitter.

I researched different childrens brands to find out if there are (well-known) brands that produce gender neutral clothing. The Bijenkorf research pretty much summarises my findings.

Feminism + ...

Bijenkorf research: Girls department vs. boys department http://www.debijenkorf.nl/

Girls:

Boys:

Conclusions Children are victims of gender stereotypes Gender segmenting intereferes with a childâ&#x20AC;&#x2122;s own creative expression There will always be the pressure on kids to persue the route in life to be consistent with their stereotype Gender roles are being questioned more than ever in fashion NEXT STEP: Research brands I can develop a concept for

Researching brands United colours of Benetton?

Are known for their ‘united colours’ slogan and idealistic campaigns.. But are these united colours?:

BUT: Teachers don’t agree with the brand Benetton (not responsible/out of fashion. 24

Researching brands

Other options: • Hema NO: Not my style, I don’t feel passionate about Hema • Small Scandinavian brands NO: What can I add? They already are unisex. I want to make a new concept, not make an old one better • IMPS&ELFS Could be interesting. I don’t know the brand that well > Do more research • H&M Could work, but a bit too ‘easy’ for my taste. They do care about societal issues and the environment.. • Zara NO: Would be random, they never do something with themes like this one • And other stories NO: They don’t even have a childrens department yet

IMPS&ELFS Create a gender neutral concept for the Dutch children’s brand IMPS&ELFS First thoughts: Why IMPS&ELFS?

• IMPS&ELFS is a brand that wants to be ahead of the crowd. • They want a child to be a child, clothes shouldn’t overrule children. • “IMPS&ELFS translates trends for adult fashion to children’s fashion to be the first.” (Fons Cohen, 2013). • They aim to be revolutionary. • They are a well known Dutch children’s brand.

Brand prism Personality

Physical

• Bold • Out of the box • Trendy

• • • • • • •

Relationship • • • •

• • • • • • • 26

Culture

Respect Friendship Understanding Supporting

Reflection

Stylish High educated Reliable Contemporary Quality Adventurous Vigorous

Kind Open-minded Fun Imaginative Strong Independent Rebellious

• • • • •

Self image • • • • • • •

Quality Warmth Unique Energetic Sparkly

Confident Smart Friendly Creating a roar Innovative Full of life Humourous

IMPS&ELFS

About: IMPS&ELFS

Cohen, F. (2015). About IMPS&ELFS. [online] Imps-elfs.com. Available at: http://www.imps-elfs. com/about [Accessed 14 Mar. 2015].

• • • •

“We like to be ahead of the crowd, innovative, setting the tone” “We see ourselves as timeless romantics” “We like to light things up, stirring some laughs, creating a roar” “IMPS&ELFS wants a child to be a child. Childrens’ characteristics should get all the space they need”

IMPS&ELFS

IMPS&ELFS Campaigns

IMPS&ELFS

Talking to the shop assistent

http://www.independent.co.uk/life-style/fashion/features/unisex-fashion-hey-boy-heygirl-2304808.html

• IMPS&ELFS tries to be as unisex as possible but retailers want pink for girls (customers don’t!) • At IMPS&ELFS, they think the difference should be based on gender, but on taste. • Shop is not based on boys/girls but on colour • Target group consists of young, typical “oud-zuid” people.

Article: Brown is a great colour for toddlers too

van Ditzhuijze, O. (2007). [online] nrc.nl. Available at: http://vorige.nrc.nl/binnenland/ article1785866.ece [Accessed 18 Mar. 2015].

• “Why do we make clothes for children even adults don’t want to wear? Who wants a bright pink shirt with ruffles?” (Jacqueline Streng - head of design, 2007) • IMPS&ELFS is favoured by young parents • “Consumers were very enthusiastic about the brand and it’s neutral clothes but retailers were harder to convince, retailers are quite conservative.” (Fons Cohen founder, 2007) • IMPS&ELFS is sober, pure, sensitive and humourous. • ‘IMPS&ELFS’ doesn’t mean boys+girls like many people think. It means there’s an imp in the detail.

“Try to avoid making little adults out of children” Fons Cohen (2010)

IMPS&ELFS

Interview with head of design Jacqueline Streng • Jacqueline loves the idea of a unisex collection • She totally agrees with me especially kids fashion should be unisex, children should have the opportunity to develop their own taste and characterstics. • Jacqueline is in love with andogynous child models • When she started the brand in 1977 she created two personas on whom she based the first collections: Spook and Angel Spook is a mischievous girl who likes adventures and playing oustide. Angel is a sweet boy who loves to take care of his little siblings.

Images Jacqueline really liked

IMPS&ELFS

Target group Results questionnaire

I asked 110 parents living in Holland to fill out a questionnaire. The most relevant results: 18,2% of low educated parents is interested in IMPS&ELFS clothing 62,5% of high educated parents is interested in IMPS&ELFS clothing 63% of high educated parents finds gender marketing in children’s clothes disturbing 50% of these parents try to raise their children gender-neutral Of all parents interested in gender-neutral childrenswear, only 53% knows IMPS&ELFS

Targetgroup description* *Following questionnaire results and interview with Jacqueline and the shop assistent • Intellectual parents • Active social life (on- and offline) • Young at heart • High income • Quality focussed • Comfortable but hip style

Conclusions IMPS&ELFS aims to be ahead of the crowd They want a child to be a child, clothes shouldn’t overrule children IMPS&ELFS believe differences between kids are based on taste, not gender. “Translate trends for adults to kids to be the first” (Fons Cohen, founder) Target group contains high educated & stylish people who are interested in the gender subject NEXT STEP: What can I do for IMPS&ELFS?

Possible end products Possible end products Campaign focussed on parents

Little videos that show parents ‘why kids are cooler’. E.g.: girl uses very pink handbag and when she opens it, it turns out she uses it as a toolbox. Catchy Easy to watch Easy to share Parents can make videos themselves Attracts new (online) customers Doesn’t involve kids Really hard to make it go viral

Magazine for kids

A magazine that engages kids to ‘think outside the box’. Games, fashion editorials and fun DIYs are included. Fun for kids If kids are happy, parents are too Suits IMPS&ELFS well Not many kids brands focus on children communication-wise Harder to attract new customers Print is old fashioned Print is expensive Hard to share with friends

Interactive magazine/game for kids

An iPad game for children that shows them boys can do ‘girly’ things and the other way around. Interactive Easy to share Fun for kids Original Online is hip Attracts new (online) cutomers Expensive Difficult to develop

Seems interesting. Look into: Do other brands do this? What kind of game should it be? How should it be spread online?

Possible end products

Researching (most important) competitors: Do they target to children? No

American Outfitters No

Fjallraven

Bellerose No

Kidscase

Bobo Choses No

Miss Ruby Tuesday

Finger in the nose No

Petit Bateau

Article: Six tips on talking to the post generation

Hess, S. (2015). Six Tips on Talking to the Post Generation. [online] AdWeek. Available at: http:// www.adweek.com/news/advertising-branding/six-tips-talking-post-generation-163046 [Accessed 10 Apr. 2015].

• • • •

Young consumers hate being bored Video is the vanguard. Start with video! Wrap the rest of your media around it Kids influence their parents’ buying behaviour more and more The youngest generation is born digital and digital only.

Idea What kind of game/app should it be?

Reversing boysâ&#x20AC;&#x2122;/girlsâ&#x20AC;&#x2122; roles?

But keep it androgynous

Fairytales!

Idea

“In The Little Mermaid, who provides Ariel with a shelter and future life of luxury? Prince Eric. In Cinderella, who brings her out of rags and into riches? Prince Charming. In The Sleeping Beauty, who awakens Aurora from her wretched curse and saves the day? Prince Phillip.” Green, S. (2012)

Article: Fairytales and gender stereotypes

Green, S. (2012). Fairy Tales and Gender Stereotypes. [online] The Huffington Post. Available at: http://www.huffingtonpost.com/samara-green/fairy-tales-and-gender-st_b_1273872.html [Accessed 18 Apr. 2015].

• Fairy tales are a child’s world of imagination and pleasure, but they also provide a source of inspiration and role models. Do we really want to teach young children that women are weak and vulnerable and only succeed when a man intervenes? • Both men and women have a tendency to make assumptions that women belong in specific types of jobs.

Plan: create a new fairytale with reversed gender roles. Create an animation with interactive (game) elements. 37

Idea

Which fairytale? Cinderella

Good: both prince charming & Cinderella can be heroic figures.

3 most well-known fairytales

Sleeping Beauty

Boring cause main character is really passive and mainly sleeping

Cinderella is the winner

Main characters will be Spook & Angel (see p.30)

Snow White

A bit awkward with the 7 drawfs: would a boy have seven girl dwarfs then? Doesnâ&#x20AC;&#x2122;t really carry the message.

Idea

Old fairytale vs. New fairytale Old:

New:

Cinderella

Angel

Two stepsisters

Two stepbrothers (Biff & Bunsen)

Mean stepmom

Mean stepdad

Living in a faraway kingdom

Living in a (faraway) city

Prince charming

Spook

Father of prince wants him to marry a beautiful princess

Spook’s mother wants Spook to find a good friend (and throws her a party).

Fairy godmother

Neighbour Aarom

Cinderella gets magical dress

Angel can choose his own outfit

Pumpkin turns into carriage

Mueslibar turns into limousine

Dances with prince all night

Plays with Spook all night

Prince falls in love because of Cinderella’s beauty

Spook likes Angels as a good friend

Prince wants to marry Cinderella

Spook wants to play with Angel forever

12 o’clock all of Cinderella’s beauty dissapears so she hurries home

12 o’clock Angel’s clothes turn into his old ones again

Second party next day, Cinderella goes to the party even more beautifully than the first time

Second party next day, Angel can’t find his neighbour so he decides to go to the party in his own clothes.

12 o’clock - Cinderella looses her mule

12 o’clock - Angel looses his shoe

Prince starts to look for Cinderella by finding the girl who fits the mule

Spook starts to look for Angel by finding the girl who fits the shoe

Prince doesn’t recognise Cinderella untill the mule fits her

Once Spook sees Angel, she recognises him

Conclusions PLAN: Create a collection/campaign concept build around fairytales. > Reverse gender roles Because: “Fairy tales are a child’s world of imagination and pleasure, but they also provide a source of inspiration and role models. Do we really want to teach young children that women are weak and vulnerable and only succeed when a man intervenes?” (Green, S.) NEXT STEP: How will this all look?

End products End products decisions

Collection

Application

Strategy

The collection will consist of androgynous clothing with t-shirts and prints that support the reversed fairytales concept. The application will support the collection and will promote the collection. A strategy plan will be created to explain the concept and set a social media plan.

Article: Focus age group?

Unknown, (2015). Child development: Ages & Stages. [online] Jigsaw.org.nz. Available at: http:// www.jigsaw.org.nz/site/help/development/ages_and_stages.aspx [Accessed 10 Jun. 2015]. I’ll focus on kids around the age of 5 - 11 because: • They already know the social rules of our society, yet they don’t take them for granted • They ask questions • They are creative • They can read

Collection

End products

Prints ideas • Rapunzel is a guy: not extremely long hair but an exteremely long beard • Snowwhite kisses prince awake in stead of the other way around • “Mirror mirror on the wall I don’t care what you say after all”

Excisting IMPS&ELFS collection

Kidswear with an adult feel 43

End products - collection

Collection inspiration

too simple + too shy

good androgynous feel

good androgynous feel 44

too rock&roll

too simple

End products - collection

good androgynous feel

too obvious

good androgynous feel

good androgynous feel 45

End products - collection

Collection print sketches

way too childish! 46

End products - collection

Application

End products

Style inspiration

nice, but maybe too childish?

too new - not IMPS&ELFS

too rock&roll

too new - not IMPS&ELFS 48

too new - not IMPS&ELFS

End products - application

First sketches

End products - application

STOP!

This is way too childish for what I want. I need something more grown-up and androgynous that fits this feeling

End products - application

New moodboard for application Using excisting images to create a more adult and adrogynous look. Mixing old images with new images to catch the â&#x20AC;&#x2DC;oldâ&#x20AC;&#x2122; fairytail feel

End products - application

Try outs for scenes:

End products - application

Sketches for the interactive elements/games There will be four games included in the application to entertain children even more. Especially the dressing up game that includes IMPS&ELFS clothing helps promoting the collection and concept.

End products - application

Conclusions Application and collection should be suitable for kids but should not be childish in order to match it with the exisiting IMPS&ELFS style. NEXT STEP: How will I attract (new) customers?

Strategy Online powerpoint:

End products

Whispond,. ‘11 Awesome (And 1 Terrible) Facebook Post Examples With Critiques &Amp; Best Practices’. Wishpond. N.p., 2014. Web. 15 June 2015.

End products - strategy

Article: Seven lessons for engaging with your fan base

Collins, Jess. ‘Social Media Strategy: Seven Lessons For Engaging With Your Fanbase’. the Guardian. N.p., 2014. Web. 15 June 2015.

• The number that matters is not followers or likes but the percentage of engagement, the people who click through, who reply, who talk to you and ultimately, who buy from you. • The secret to succes is always adding value to the customer.

Article: Seven lessons for engaging with your fan base

Traxler, Dale. ‘Tips For A Successful Seasonal Marketing Campaign’. N.p., 2015. Web. 15 June 2015.

• Marketing communication is less product push and more based on relationships • Create a variety of facebook, instagram and twitter posts and landing pages. • Don’t just talk about your products and brand but also about things the customer is interested in.

So: Create examples of facebook/ instagram posts to engage and involve customers and make them curious about my concept/ new colletion

End products - strategy

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03/06/2016

CLICK HERE AND DOWNLOAD THE FUN SPOOK & ANGEL APP IT’S TIME FOR SOME TREASURE HUNTS! We are sure your little ones will love you even more for making their summer weeks unforgettable with these cool scavenger hunts. And it won’t take you too long to make, we promise! Here are four of our favourite hunts:

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NEW: HAPPY NEVER ENDING PRINTS 62

“I these prints on t-shirts are so cool, but I can never see them when I’m wearing the prints.. Now I’m able to look at them all day!” Angel said.

End products - strategy

Sources

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