Wonderland Portfolio by elysa zheng

you don't have to be alice to be here :

a portfolio design by elysa zheng.

welcome to :

Elysa Zheng Education

SMAK Methodist Jakarta (2006-2009) Universitas Pelita Harapan Jakarta (2009-now)

Skills

English Mandarin Branding, Layout, Editing, Digital Imaging, Illustration, Photography. Softwares : - Adobe Illustrator - Adobe Indesign - Adobe Photoshop - Adobe Flash

Interests

Arts, Drawing, Design, Photography, Music, Language, Comunication, Social Relation.

Contact

Perumahan Akasia, Pantai Indah Kapuk, Jakarta Utara. 081282286820 / 081298382056 elysa.zheng@gmail.com http://beyond-byelle.blogspot.com//

Curriculum Vitae Elysa Zheng

Jakarta, 13 April 1992 Perumahan Akasia 3 No. 6, Pantai Indah Kapuk, Jakarta Utara. P : +6281282286820 / +6281298382056 E : elysa.zheng@gmail.com

Education

2006-2009 SMAK Methodist Jakarta Utara 2009-now Universitas Pelita Harapan

Courses

English Course in Westin Education Center and Creative Education Center Mandarin Course at Cai Ming Education Center Sempoa Course at SIP Education Center

Organization Experiences 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012

School Magazine, Creative OSIS SMAK Methodist Consumption at Retreat The Real Community Acommodation, Methodist Student Camp 2007 Manager at Perpisahan Angkatan 19 SMAK Methodist Graphic Designer at Methodist Church Magazine, (Suara Remaja) Division of Fund, Charity DKV UPH 2010 Division of Consumption, Art Bound DKV UPH 2010 Division of Fund, Gudang Desain UPH Treasurer at Himpunan Mahasiswa Jurusan DKV UPH

Job Experiences 2012

more than 3 months Internship at Creatifactory Graphic House

" I t was a warm summer day and you were getting bored. Suddenly, a little White Rabbit with pink eyes ran in front of you shouting, “''On dear, oh dear, I'’m late!”"''

The Rabbit pulled a watch out of his pocket to check the time. He shook his head, then disappeared down a rabbit's hole.

" F illed with curiosity, you ran to the rabbit's hole and peeped through the entrance. The hole dropped suddenly and you fell. "When will you ever reach the bottom of this dreadful hole?"

J-co Donuts Print Advertising Photography and Editing 2010 Academic Project

Challenge

In food advertising, it is too general to use the photo of product only. To take a photo of the donuts in the box is not easy also. Donuts in the box and the box itself needs different amount of lights. In case to get the right and food colors for each.

Solution

Page 1

Page 2

To attract consumers, I make a christmas version advertising for JCO. JCO Donuts are sweet and colorful, thatâ&#x20AC;&#x2122;s why i make a concept of Christmas and Present. Sweet and colorful donuts in Christmas will bring a lot of joy to consumers. In pthe photography, i took two times to shoot the box, and then to shoot the donuts. To make them precision, I used tripod for my camera. Without moving both donuts and box, and set the lighting that was suitable for each shot. Then i edited the two photos and brought them together in one photo. I shot 6 photos of photo model with different poses to show the joy that jco donuts bring to consumers.

Party!

Photography and Light Painting 2010 Academic Project

Concepts

When the served, the party is started! Colorful, cheerful, wonderful party for young ages.

Tools

Glass Bottle LED lights colors : red, green, blue, yellow, white Canon 550D with 18-200 lens Black Linen

Location Kitchen

Japanese Girl

Vector Drawing, Adobe Illustrator 2010 Academic Project

Concepts

Using vector in Adobe illustrator, created a Japanese girl. Using the style of Ikko Tanaka that uses geometric styles. The Japanese girl purely arranged by using geometric shapes like squares, rectangles, circles, triangles and trapezoidals.

" F inally you landed in a long, narrow hallway with doors of many sizes. On a three- legged table, you found a tiny gold key and a green bottle that said,

"''"DRINK ME"!â&#x20AC;&#x2122;â&#x20AC;&#x2122;'' And you drank it. You began to shrink until you were no bigger than a doll. you opened the door and quickly ran through it.

Museum Bahari Visual Identity

2011 Academic Project

Challenge

Museum Bahari is a maritime museum in Indonesia. Indonesia is a maritime country, and 2/3 of Indonesia is sea.The maritime in Indonesia has a lot of history, power, and also mightiness. The vission, mission and the goal of amuseum Bahari are to be the biggest museum in Indonesia, to be a pride, to grow the love as a maritime country. Besides, also to be in the same level with other maritime museums in the world, to be information and study sources about maritime in Indonesia, and especially toshare and grow the power and the love of history and maritime. Unfortunately, this vission, mission and goals arenâ&#x20AC;&#x2122;t reached yet. Since Indonesians donâ&#x20AC;&#x2122;t care about the maritime and history, also the Museum Bahari itself. The museum is also so small, and lack of facilities. Though the entry ticket is so cheap, it doesnâ&#x20AC;&#x2122;t attract people to come and care yet.

Solution

So, I choose to make a logo redesign and all of the brand identity of Museum Bahari to show what they want to show and share, and also to attract people to do come and care. I choose Phinisi as the object of logo since Phinisi is one of historical boat from Indonesia. The one and only boat with seven sails, which has its own meaning. The meaning of these seven sails is : Phinisi is the first boat that can sail through seven islands and seven large oceans in the world. i choose a darl grey-blue color, inspired from nawasanga color to show the history side. Serif font is chosen in order to show history visual in typography.

Stationery Set

Envelope, Business Card, Folder, Envelope Folder, Letterhead

Museum sejarah h dan d kebaharian k b h Indonesia d a ara (021) 66934 www.museumbahari.org

IRFAL GUCI Kepala Koleksi dan Konservasi

Kepada Yth. Ibu Eni Prihatin Jl. Taman Fatahillah No. 1 Jakarta Barat Telp (021)6929101

Museum sejara an e a arian In onesi Jalan Pasar Ikan No. 1 Daerah Sunda Kelapa, Jakarta Utara (021) 6693406 www.museumbahari.org

Museum sejarah dan kebaharian Indonesia Jalan Pasar Ikan No. 1 Daerah Sunda Kelapa, Jakarta Utara | (021) 6693406 | www.museumbahari.org

www.museumbahari.org

tuc Museum sejarah dan kebaharian Indonesia Jalan Pasar Ikan No. 1 Daerah Sunda Kelapa, Jakarta Utara | (021) 6693406 | www.museumbahari.org

www.museumbahari.org

Museum sejarah dan kebaharian Indonesia

Graphic Standard Manual

Sample Pages (Layout, Editorial Design)

Pantone 649 C

Company Profile

Sample Pages (Layout, Editorial Design)

Kutipan syair lagu â&#x20AC;&#x153;Dari Sabang Sampai Meraukeâ&#x20AC;? di atas semakin

Applications

Corporate Sign, Ticket, Ticket Counter

Applications

Uniform, Name Tag, Operational Car, Tour Guide Cap.

Applications

Outdoor Sign, Visitor’s Tag, Visitor’s Cap.

Celtic

Typeface Design

2011 Academic Project

Challenge

Based on my interest to fairies and fairytales, a typeface that is suitable for them is needed. The characters that needed inside the font are feminity and imaginative.

Solution

Celtic is a decorative font. It has no serif, and is flexible. The shape and flexibiity shows both feminity of woman and imagination. So this font is suitable to show either beauty or beautiful imagination.

Celtic Font

Left : Typeface Right : Poster

Celtic Booklet Sample Pages

The Differences

Stem Optima memiliki tebal tipis. Stem pada Celtic tidak memiliki tebal tipis.

Setiap garis pada Celtic merupakan penipisan dari setiap garis pada Optima.

16 | The Creation Story Of Celtic | About Celtic

Terjadi pelebaran pada setiap huruf dalam transformasi Optima menjadi Celtic.

Setiap terminal Celtic berbentuk lancip. Setiap vinial, link dan overshoot berbentuk lengkung.

About Celtic | The Creation Story Of Celtic | 17

Applications

Magazine Nameplate, Skinfood Logo, ProofFairy Logo

the working magic with words

" A splendid garden !" you're no bigger than the insects that crawl on these flowers." But the excitement soon wore off. You grew bored with your tiny size. then you saw A piece of chocolate cake that was kept on a table by the doorway. Next to the cake was a note that read: ''"EAT ME".''

Bulimia Awareness Campaign

2012 Academic Project

Challenge

Bulimia is an eating disorder, which mostly attacks women. Bulimic usually does -binge-purging, which she/he ate a lot, and then throw them up. A bulimic uses her/his finger, tooth-brush, spoon or even laxative and medicine to throw the food up. This illness was mostly found in independent countries such as USA, England and the Europe countries. But nowadays, this illness starts to spread in Indonesia. Since the media about other countries models, which mostly comes from independent countries spread in Indonesia, the women in Indonesia start to be the audiences of the media. This encourages women to have thin, skinny body like they see in media. And an eating disorder like bulimia can easily happen, especially to the audienceswhich are mostly teenagers to young adults, who have good or great economy and education.

Solution

So I make this campaign, which is a serious campaign because it talks about serious illness, eating-disorder. Besides, this campaign also have to be attractive, and the media have to be eye-catching to attract the audiences which are mostly teenagers and young-adults. The designs and media also have to be feminine and suitable for the characteristic of audiences I mentioned.

Brittanic Bold & Myriad

Applications

Bulimia Awareness Campaign Posters

Brittanic Bold & Myriad

Stop doing something that hurt yourself. Being healthy is more important than being pretty.

www.bulimiawareness.org

0809-130492

24 hours. call us for help.

Brittanic Bold & Myriad

Stop doing something that hurt yourself. Being healthy is more important than being pretty.

www.bulimiawareness.org

0809-130492

24 hours. call us for help.

Stop doing something that hurt yourself. Being healthy is more important than being pretty.

www.bulimiawareness.org

0809-130492

24 hours. call us for help.

Print Advertising

Print Advertising will be in middle to high economic-fashion magazine, such as Nylon, Herworld and Elle.

Brittanic Bold & Myriad

Bulimia Nervosa is an eating disorder characterized by binge eating and purging. Many has spread around the world included Indonesia. Some know about this ill, just a few realize it happens around them. Without treatment, this â&#x20AC;&#x153;binge and purgeâ&#x20AC;? cycle can lead to serious, long-term health problems. Acid in the mouth from vomiting can cause tooth decay, gum disease, and loss of tooth enamel. Any type of purging can lead to bone thinning (osteoporosis), kidney damage, heart problems, or even death.

Be aware, a bulimic can be you or maybe the people around you.

Purely Natural

Self and CD Promotion Design 2012 Academic Project

Challenge

I am not a singer or a musician, but I got a task from advertising design class, to make my selfâ&#x20AC;&#x2122;s CD design and promotion. This CD and its promotion have to show who I am and the genre of CD must be suitable for my characteristic and tell about me.

Solution

I choose Purely Natural as the name and concept of my CD. I choose accoustic-country genre which i the music genre I like, and the genre hat best describe about me. The concept purely natural also describes about me and suitable with the accoustic-country genre. The photo shoots of myself use the concept of pure and nature, by using garden background. From my dress, to colors and the hat I wear describe about me, my concept and the genre of the music.

Media

Poster, mini booklet and pin

1 st Mini

Album b

y Elys

Purely Natural

Accoustic is Pure, and Country is Natural

Spotlight Magazine

Editorial and Layout Design 2012 Academic Project

Challenge

To make a new concept of magazine, I choose to make a fashion photography magazine. The target audiences are 18 to 25 years old, middle to high class of economy, for junior fashion photographer and for those who love fashion and photography. The challenge is to make this magazine different, and to design the layouts that mostly will contain images and pictures than text. This need good and tidy template but also not boring for audiences.

Solution

I make a main template, for some rubrics which use the same template. Some other rubrics, may use different template but still in the same grid and line. So the magazine will still have a still conceptual line and not boring for audiences.

Photographer pop-culture deities like Brad Pitt and Madonna to contort themselves for his camera. Taut beneath his white T-shirt and sporting a corona of curls, Mr. Klein is unnervingly seductive — a sexual omn ivore, you suspect. Sitting opposite him, you feel drawn into a hermetic bubble, the rest of the room falling away. He exerts a Pan-like charm, asking more questions than he cares to answer. Who are your favorite photographers, he inquires. Have you seen exercise in mysticism, profoundly affected him, he says.)

Steven Klein ON an outsize screen in “Time Capsule,” a multipanel video installation shown as an attentive major-domo clamps an oxygen mask to her face. The image is one of 10 at the Garage Center for Contemporary Culture that show its subject, the actress and model Amber Valletta, aging by chilling degrees from 20 to 110. Spectators, including Naomi Campbell, sheathed to the ankles in alabaster fur, may well have been puzzled. Was this world-weary creature sucking oxygen to shore up her looks? Or was she seeking some far-out pharmaceutical high?

teven Klein, the photographer and auteur of this vaguely sinister spectacle, wasn’t about to clear up the mystery. “I likewhat’s obscure,” he said simpl y. Of course. Mr. Klein, after all, has long been an enigma in the world of style, cultivating a sphinxlike mystique by hiding in plain sight. It is not by chance that the self-portrait on this page was backlit to mask his features. Yet he makes no secret of trading in shock effects.

Of the oxygen mask Ms. Valletta wore, he said, “I put it there to disturb people .” He was discussing his work at his spartan studio in Chelsea, shion photographs and celebrity portraits that have cinched his reputation as an A-list photographer of A-list celebrities, and one of fashion’s most cunning provocateurs. During the interview, a rare one, granted in the weeks leading up to his Moscow show, Mr. Klein betrayed almost nothing of the steely character who turns models into fembots in his shoots for Vogue, and who famously persuaded 8 | Spotlight Magazine

He talked about his interaction with his subjects, a partnership of sorts in which Mr. Klein has majority stake. As a

At a tender age, as he recalled, he fell in love with a somewhat older schoolmate. Dark and sloe-eyed, “she epitomized the perfect beauty,” he said.When she didn’t return his ardor, he pursued her nonetheless, “chasing her with my camera.” To this day, he remains most comfortable behind the camera, from which he pursues his subjects with a mix of curiosity and dread. “I like them and I fear them — I do fear them,” he said, time I desire them.” He brought some of those mingled emotions to the “Time Capsule” exhibition in Moscow. Organized by Dasha Zhukova, the heat-seeking Russian art impresario, the installation of 9-foot-by-16-foot panels was arranged in a circle above spectators’ heads. Many guests were enthralled. “When you stand in the center of the circle,” said MariaPertsova, a young accountant, “it’s like you’re standing in the center of the subject’s life.” Some visitors were seeing the show for a second time. It made its debut in New York in September at the Park Avenue Armory, in a cavernous room lighted only by the video panels overhead. Some visitors were as beguiled, but others responded more coolly. Age happens, said Carine Roitfeld, the former editor of French Vogue: “It’s a reality, unfortunately.” Ms. Roitfeld was doubtless aware that in raising the specter of human decline, Mr. Klein had taken a pickax to fashion’s most fearsome taboo. “Showing age is always a disturbing thing,” said Stefano Tonchi, the editor of W magazine and the former editor of T: The New York Times Style Magazine, who commissioned the video project and published still images from the shoot in W’s September issue. Exhibiting time’s corrosive effects, Mr. Tonchi suggested, is particularly unnerving to the fashion crowd, which tends to “Steven touched a chord, for sure,” he said.

most attempts to probe his past. He grew up in the 1960s in Cranston, R.I., with an older sister in a middle-class family. He used to dig holes in his backyard, he recalled, “trying he took up ceramics, eventually imparting his fresh skills to the residents of a nearby mental institution. “I saw them as people in cages,” he said. Does he view his famous subjects in a similar light? Not necessarily. He professes to feel a strong empathy for his actors and models and, for that matter, “anybody who dares to sit in front of a camera.” In a way, he said, “they are putting their life in my eyes.” Mr. Klein says that his work is collaborative, yet his subjects are proverbial clay in his hands, twisting themselves into pretzel formations to accommodate his disquieting vision. “He tends to push further than any of his contem-poraries,” said Vince Aletti, the curator of “Weird Beauty: Fashion Photography Now,” a 2009 exhibition at the International Center of Photography that featured many of Mr. Klein’s images. His work, said Mr. Aletti, who ranks him among a handful of world-class American fashion photographers, is an “expression of his genuinely dark vision.” Mr. Klein has in fact been expressing that vision for decaof Design, where as an art student in the mid 1970s, he began exploring his disturbingly violent, erotically charged and, some would say, unholy themes. His reputation rests in part on preternaturally polished images that owe a debt to Helmut Newton, whose models were often trussed in prostheses, as animated as blowup dolls. Mr. Klein’s celebrity portraits are sexier in a waxy sort of way. In a 2003 W shoot, Madonna writhed in a series of steamy yogic poses. In the same year, in a portfolio for Dutch magazine, Brad Pitt was photographed kneeling and barechested, being brutally cuffed by the police. Mr. Klein revels as well in portraying nature unleashed, as he did, to startling effect, in a series of photos of horses in mating throes, shot on his horse farm in Bridgehampton, N.Y.

Still, he insists, pinning a visitor with his icy blue eyes: “I don’t see men or women as my sexual objects. I keep myself out of that equation.” He appears to love taunting self-appointed guardians of public decency. In “Alejandro,” his 2010 video collaboration with Lady Gaga, she dons a red-painted phallus, simulates sex with her dancers and ingests a rosary. Pornography, the cross-dressing, nudity and gore are all part of his arsenal of subversion. So is an air of glacial detachment. His models often look impenetrable, even otherworldly, an effect he heightens by oiling their skin; adding masks, assorted straps, clamps and Spotlight Magazine

Masterpiece

by : Yong

Soong

Hot in Cold Model : Hye Kyo Make Up : MAC Lighting Assistant : Mary Kurt & Brown White

32 | Spotlight Magazine

So Here I am Model : Hye Kyo Make Up : MAC Lighting Assistant : Mary Kurt & Brown White

Walk Model : Hye Kyo Make Up : MAC Lighting Assistant : Mary Kurt & Brown White

Spotlight Spotlight Magazine Magazine

2137

Fashion Sketches First : Ari Suriaatmaja Second : Clarissa Maya Third : Sylvia Zee Forth : Anne

Fashion Sketch Designed and Illustrated by : AB Hazel Colurs advisor : May Tiffany

48 | Spotlight Magazine - School of Fashion

3. 4.

Station Rasa Advertising Advertising Design

2012 Academic Project in group

Challenge

Station Rasa is one of Orang Tuaâ&#x20AC;&#x2122;s brand of candies. It was popular but it is not anymore. So our group think we need to make the new advertising design and strategies to bring it up to be popular again.

Solution

Since the target audience of Station Rasa are children so we come out from the ideas of making fun and cute advertising. Based on the nice brief we created, we made some characters of children that go in their adventure to the candy, chocolate-and everything sweet of garden and factory. We show it in print advertising, and in animated advertising with jingle and words we made our own.

Jingle :

Station Rasa Permen Kita Banyak Rasa, Banyak warna Semua Rasanya Pasti Kau Suka Nikmati Bersama Kawan Semua Station Rasa, Rame rasanya, Rame cerianya.

Rame Rasanya

Rame

Cerianya

Rame Rasanya

Rame

Cerianya

Rame Rasanya

Rame

nya Ceria

Rame Rasanya

Rame

nya Ceria

Rame

nya Ceria

Rame Rasanya

Rame

nya Ceria

Rame

nya Ceria

Rame

nya Ceria

" ''T hat path leads to the Mad Hatter. The other way leads to -Lae March Hare''," said a voice. you walked down a path, "How lovely ! A tea party ! but

"There's no room for you. You may stay just if you answer the mad hatter's riddle." you smiled, cause you loved riddles. After several riddles, you became confused. "then you realized, it was just a waste of time!

Grand WHiz Hotel

Editorial and Layout Design

2012 Internship at Creatifactory A BO U T I N T I L A N D

Challenge

Est, aut ut ut officia es sinusam ulpariam, ut audis pelest di repelic tem nientiu mquodisti odi as eum quiaes cus, experferci sequis cus pernature incipidus molest quo imodicipic tempeli genetur? Aximi, ut et vent, ommodio nseque dus des explaborerio bera dernatem quunt, tes ipicimusam enimodi gendips andipsa perferferio quia ne nobis inus earuntium anduciis sin et est maio quibusdandi sum apis duntia volorep electiunt liquo occatet renda estium illorro cuptatium apicto quae rehentio et re qui cus arumquidita

Grandwhiz Hotel is a new hotel that will be built and located at Kelapa Gading. This hotel needs a brochure design that will be put at hotel’s lobby. The target market are the stock growers and businessmen that will visit the hotel either to plant stock or to use the hotel’s facilities.

Solution

We use very simple concept, as the design is near to corporate identity and exclusive.

Simply Bake

Web Banner Design

2012 Internship at Creatifactory

Challenge

SImply Bake is a bakery that sells tarts and cakes by online shopping. The target market is middle up, as the price is not cheap. Simply Bake needs website design and especially web banner design in a very good way of design to attract customers.

Solution Â

I make a web banner design simply, clean, exclusive, catchy and in good readibility.

Puffin Paint Icon Design

2012 Internship at Creatifactory

Challenge

Puffin is a new product of wall paint that will be released soon. Puffin needs packaging design, and the icon design on the packaging to make customers understand easily about the plus of this paint.

Solution

I make icons in simple 3D object to make them the good-looking icons and still can be looked in small size.

Mita Grafika

Stationery Design

2012 Internship at Creatifactory

Challenge

Mita Grafika is a company that works for printing, photocopy, etc. Mita Grafika has a good and strong logo and brand colors. But it doesn’t have stationery design yet.

Solution

So I make the stationery design by using the strong brand colors. Besides, I also use the logo as element inside the stationery design to make people easily remember Mita Grafika’s logo and brand identity.

Treasure (Two Seven) Stationery Design

2012 Internship at Creatifactory

Challenge

Two Seven is a shop that sells women footwears, especially shoes and high heels. It needs a catchy stationery design that suits with its brand.

Solution

Using the black color and catchy stabilo green as the design palette colors. I also use the object of high heels to be pattern that used as design element in stationery design’s background.

Carnivore

Logo Design

2012 Internship at Creatifactory

Challenge

Carnivore is a new business of selling meat. Just like buthcers, and supermarkets, Carnivore will also sell great and fresh meat. But Carnivore will sell them via online. The target market are young housewives and those who usually shop in middle up markets.

Solution

To make customers and viewers understand literally, I use the object meat in my logo design. The color will be close to meat and butcher’s colors but still in exclusive and suitable for the middle up class. I make three alternatives of logo design. The first is literally shown, in clean and simple design. The second is much closer to butcher’s and vintage concept. The third, I use the object to be the letter A in the logotype of Carnivore.

Cut and Paste Logo Design

2012 Internship at Creatifactory

Challenge

Cut and Paste is a brand for shoes straps. Shoes straps is footwears’ accessories for women that usually worn with high heels. The tarhet market of this product is middle up, and stylish-fashionable women.

Solution

I make the logo in three alternatives. The first is simply use the initial of brand name as typeface logo. The second is using the object heel with a rose as the shoe strap, with circle shape and knot lines. The third is using the same object, and with a girly font. I use the colors black, white and gold to show glamour-fashionable identity in the logo.

Packaging Design

2012 Internship at Creatifactory

Challenge

By the client’s request, she prefers the logo of product is just a logotype. And she requests the colors and the packaging to be more girly than glamour.

Solution

I make the logo by using handwriting and girly typeface, by playing with the typeface too. I use girly and catchy blue and red-pink to be used in the packaging design.

Hotti-Kultura Logo Design

2012 Internship at Creatifactory

Challenge

Hotti Kultura is a cafe and resto that will be located near Jakarta Selatan. The concept of this cafe and resto are retro and vintage. The target market are young, friendly, hot and fashionable people.

Solution

Azoffoto

Visual Identity

2012 Internship at Creatifactory

Challenge

Azoffoto is a freelance photography, that owned by a foreigner photographer named Azoff. Azoffoto comes from the name of Azoff and the word foto. Azoff needs brand and visual identity for her photography freelance and she asked for a vintage concept.

Solution

I make the logo of Azoffoto by using AZ as initialn in shape of triangle and rectangle. i also use it to be the shape of cropped image in the stationery and applications design.

Applications

Logo in the photo, Website and Stationery.

Royal Aljazeerah

Menu and Food Box Design 2012 Internship at Creatifactory

Challenge

Royal Aljazeerah is an Arabic Restaurant that is located in Puncak. As an Arabic Restaurant, of cousr it serves Arabic Food as the most recommended. But besides, it also serves Chinese Food, Western Food and Indonesian Food.

Solution

Royal Aljazeerah is owned by an Arabian. Most Arabians like their culture, and Arabic pattern is one of well-known culture from Arab. So for the Menu and Food Box design, I use Arabic pattern. Besides, I also use pattern that suitabl for each country (Chinese, Western and Indonesian) for the menu dividers.

Â Hot Appetizer

Cold Appetizer

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ip sum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

Applications Menu Divider

Applications

Menu Layout and Food Box Design

Hot Appetizer

Cold Appetizer

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

A&W

Poster Design

2012 Internship at Creatifactory

Challenge

A&W is a restaurant that is very well known for its fried chicken. A&W is going to serve new taste of fried chicken. The new taste is spicy, the taste will be unique and different from competitors. The spicy taste doesnâ&#x20AC;&#x2122;t come from chilly but comes from spices and other natural ingredients.

Solution

I make the Poster design that will speak literally to audience and customers. I use the fried chickens as object, and it will look still hot just like they just fried. There will be smoke comes out from the chickens, with vector objects of spices and natural ingredients.

Komatsu

Calendar and Agenda Layout 2012 Internship at Creatifactory

Challenge

Komatsu is a brand of tractors and machines come from Japan. Komatsu tractors and machines help so much in building constructions.

Calendar 2013

Solution

Komatsu Calendar 2013 will use the photos of Indonesia nature places that are beautiful and famous. The layout design will be simple and close to corporate concept.

“One touch of nature makes the whole world kind.” Shakespeare

Green rice terraces in Bali, Indonesia Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.

Calendar Layout Alternative Designs

January 2013 Mon

Tue

Wed

Thu

Fri

Sat

Sun

Komatsu Hybrid HB205-1

Komatsu has introduced Hybrid HB205-1. The First Hybrid Technology Hydraulic Excavator in the world. This is part of Komatsu’s commitment to develop environment friendly heavy equipment. This machine can reduce CO2 emission up to 40% and also reduce fuel consumption 25% compare to Komatsu PC 200-8 with the same productivity level. In July 2011, Komatsu and United Tectors had launched an event for this machine and listed it in Indonesia Record (MURI).

Calendar 2013

Des 2012

Feb 2013

F 1

S 2

S 3

1 January, New Year 2013 24 January, The Prophet Muhammad’s Birthday

Green rice terraces in Bali, Indonesia

Lorem Ipsum Dolore

Agenda

Layout Designs

Calendar 2012

January 2013

January 2012

MON

TUE

WED

THU

FRI

SAT

SUN 1

week 1

May 2012

June 2012

July 2012

August 2012

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

September 2012

October 2012

November 2012

December 2012

24/31

February 2013 Wed

Thu

Fri

Sat

Sun

S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

March 2014

April 2014

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

May 2014

June 2014

July 2014

August 2014

W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

September 2014

October 2014

November 2014

December 2014

S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FEBRUARY 2013 T

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MARCH 2013 T 2

F 3

W 1

S 4

APRIL 2013 S

MAY 2013 2

JUNE 2013

S 4

AUGUST 2013 2

SEPTEMBER 2013

W 1

S 4

OCTOBER 2013 S

W 1

S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

7 14

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

6 13

JULY 2013

February 2014

5 12

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Tue

January 2014

Mon

Calendar 2014

23/30

JANUARY 2013

F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

April 2012

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Calendar 2013 March 2012

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

February 2012

S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER 2013 2

W 1

DECEMBER 2013 2

W 1

S 4

2013 Holiday : 1 23

Jan Jan

New Year 2012

Jun

Chinese New Year 2563

Ascension Day of Prophet Muhammad SAW - Isra Mi’raj

Feb

Maulid of Prophet Muhammad SAW

Aug

Independence Day

Mar

Saka New Year - Nyepi 1934

19-20

Aug

Idul Fitri 1433 H

Apr

Good Friday

Oct

Idul Adha 1433 H

May

Vesak Day 2556

Nov

Islamic New Year 1434 H

May

Ascension Day of Jesus Christ

Dec

Christmas Day

Jan 2013 M

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22

2 9 16 23

3 10 17 24

Mar 2013 M

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22

2 9 16 23

3 10 17 24

1 January, New Year 2013 24 January, The Prophet Muhammad’s Birthday

Bunaken Island in Sulawesi, Indonesia Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.

Komatsu Hybrid HB205-1

Diamond

Calendar Design

2012 Internship at Creatifactory

Challenge

Diamond is a company that provides food and beverages, Diamond well known especially as milk and cheese provider. Besides, they also provides other products such as yoghurt, chocolate, and others. Diamond would like to have their own 2013 calendar, and they would prefer if all of their products can be shown in the calendar.

Solution

The Calendar concept is a 3D wood shelf that will contain all of Diamond products. The calendar layout will be like small book, extend to the 3D shelf. There will be notes space in Calendar layout, and there will be different Diamond products shown in each month.

April 2013 Mon

Tue

Wed

Thu

Fri

Sat

Sun

- Biokul Yogurt -

Indofood

Calendar Layout

2012 Internship at Creatifactory

Challenge

Indofood is a famous company in food and beverages. One of its most famous product is Indomie. Indofood also has other well known products such as Indomilk, Trenz, Lays and others. Indofood requests for the theme of Indofood Calendar 2013 is “Indofood Setia Menemani”.

Solution

Calendar Concept is different Indofood product will be shown in each month. The product will be “alive” just like humans. And the product will help or be together with the people while they do their activities. I design the layout with simple, clean and corporate concept.

Senin

Selasa

Rabu

Kamis

Jumat

Sabtu

Minggu

1 Januari

Tahun Baru 2013 24 Januari Maulid Nabi Muhammad SAW

Calendar

Alternative Layout Designs

Senin

Selasa

Rabu

Kamis

Jumat

Sabtu

Minggu

Senin

Selasa

Rabu

Kamis

Jumat

Sabtu

Minggu

1 2

1 Januari Tahun Baru 2013 24 Januari Maulid Nabi Muhammad SAW

To Do List S

Senin

Selasa

Rabu

Kamis

Jumat

Sabtu

Minggu

Senin

Selasa

Rabu

Kamis

Jumat

Sabtu

Minggu

1 2

1 Januari Tahun Baru 2013 24 Januari Maulid Nabi Muhammad SAW

Decorior

Interior Design

2012 Internship at Creatifactory

Challenge

Decorior is an interior design that is just want to be started. Decorior is owned by two young interior designers. Decorior comes from the word “decor” and “interior”, or “deco” and “interior”.

Solution

As Decorior is owned by two young men, and they want a strong concept in the logo. So I make it strong, masculine but still has its flexibelity. To show the strength and serious concept, I make the logotype by myself, and make the initial as the logogram of Decorior. The font based on rectangles, but still has round corners to show the flexibility so it is not too stiff. I use grey monochromes and dark blue to show the strength, corporate and trusted concept. I also make the logo application on white background and on b/w, and I add the business card design as the first application on stationery design.

interior needs.

" y ou continued your walk. you found yourself in the middle of a field where the Queen of Hearts was playing croquet. "''You are guilty of stealing the delicious tarts !" And now you must be punished.'', said the queen, ''Off with her head Off with her head!"'', yelled the Queen.

" and looked you woke up. and you realized, it was only just a dream. you stretched, out through the window. you saw a little White Rabbit with pink eyes scurry behind a tree.

Thank You!

for paying attention. now it is your time to find and enjoy your own real wonderland.

" for me,idesign use wonderland concept for my portfolio. because is like a wonderland. just like the definition of wonderland, for me design can be as wonderful as woderland if you are willing to find and enjoy it. Just like alice, i always have the curiosity about design, and willing to learn and find more excitement in design. i can use my imagination and creativity just like i am in the imaginary wonderland. but, i also have to realize the reality and the facts arround me also affects design. and i have to combine them all to find the real wonderland of design.

"designing is like finding yourself enjoying your wonderland." -elysa zheng