Portfolio September 2013 by elysa zheng

PORTFOLIO 2013

Hello. I would like to work with you.

PORTFOLIO 2013

“Designing is like finding yourself enjoying your own wonderland.” -Elysa Zheng.

Hello! ELYSA ZHENG Birth : Jakarta, 13 April 1992 Location : Jakarta, Indonesia Address : Perumahan Akasia 3 No. 6, BGM, Pantai Indah Kapuk Phone : 081282286820 / 081298382056 / 02156946706 Website : elysazheng.wordpress.com E-mail : elysa.zheng@gmail.com Education 1994-1997 1997-2003 2003-2009 2009-2013

Methodist KG School Jakarta Methodist Elementary School Jakarta Methodist High School Jakarta Visual Communication Design, Universitas Pelita Harapan, Karawaci

Experiences 2006-2007 School Magazine at OSIS Division of Consumption at The Real Community 2007-2008 Division of Accomodation at Methodist Student Camp 2008-2009 Manager at Perpisahan Angkatan 19 Methodist Graphic Designer at local church, PRMI Magazine 2009-2010 Division of Fund at Charity DKV 2010 2010-2011 Division of Consumption at Charity Artbound Division of Fund at Gudang Desain UPH 2011-2012 Treasurer at Himpunan Mahasiswa Jurusan Languages Bahasa Indonesia : Native English : Fluent Mandarin : Good

Software Skills

Mac

Windows

Work Skills Visual Identity Editorial Typography Illustration Advertising Packaging Photography Videography

Conseptualisation Communication Team Work Multi Tasking Execution Leadership Time Management

Interests

Movies

Fashion

Music

Ice Cream

Dogs

Hot Chocolate

Photography

DESIGN is thinking made

- Saul Bass

Museum Bahari Visual Identity 2011 Academic Project

Challenge Museum Bahari is a maritime museum in Indonesia. Indonesia is a maritime country, and 2/3 of Indonesia is sea.The maritime in Indonesia has a lot of history, power, and also mightiness. The vission, mission and the goal of amuseum Bahari are to be the biggest museum in Indonesia, to be a pride, to grow the love as a maritime country. Besides, also to be in the same level with other maritime museums in the world, to be information and study sources about maritime in Indonesia, and especially toshare and grow the power and the love of history and maritime. Unfortunately, this vission, mission and goals arenâ&#x20AC;&#x2122;t reached yet. Since Indonesians donâ&#x20AC;&#x2122;t care about the maritime and history, also the Museum Bahari itself. The museum is also so small, and lack of facilities. Though the entry ticket is so cheap, it doesnâ&#x20AC;&#x2122;t attract people to come and care yet. Solution So, I choose to make a logo redesign and all of the brand identity of Museum Bahari to show what they want to show and share, and also to attract people to do come and care. I choose Phinisi as the object of logo since Phinisi is one of historical boat from Indonesia. The one and only boat with seven sails, which has its own meaning. The meaning of these seven sails is : Phinisi is the first boat that can sail through seven islands and seven large oceans in the world. i choose a darl grey-blue color, inspired from nawasanga color to show the history side. Serif font is chosen in order to show history visual in typography.

IRFAL GUCI Kepala Koleksi dan Konservasi Museum sejarah dan kebaharian Indonesia Jalan Pasar Ikan No. 1 Daerah Sunda Kelapa, Jakarta Utara (021) 6693406 www.museumbahari.org

Museum sejarah dan kebaharian Indonesia Jalan Pasar Ikan No. 1 Daerah Sunda Kelapa, Jakarta Utara (021) 6693406 www.museumbahari.org

Business Card

Kepada Yth. Ibu Eni Prihatin Jl. Taman Fatahillah No. 1 Jakarta Barat Telp (021)6929101

Museum sejarah dan kebaharian Indonesia Jalan Pasar Ikan No. 1 Daerah Sunda Kelapa, Jakarta Utara | (021) 6693406 | www.museumbahari.org

Envelope

Stationery Set

Stationery Set Folder

www.museumbahari.org

Envelope Folder

Museum sejarah dan kebaharian Indonesia Jalan Pasar Ikan No. 1 Daerah Sunda Kelapa, Jakarta Utara | (021) 6693406 | www.museumbahari.org

tuc

Pantone 649 C

Graphic Standard Manual (GSM) | Preview

Kata Pengantar Kata Pengantar Bangsa Indonesia selalu menyebut negaranya sebagai Tanah-Air, kesatuan Tanah dan Air. Itulah Nusantara. Dalam benak dan jiwa bangsa ini, air (bahari) dianggap sebagai suatu kesatuan tak terpisahkan dengan tanah (daratan). Laut bukanlah batas, laut juga bukan pemisah; tapi justru laut adalah pemersatu dari untaian kepulauan di wilayah Nusantara ini. Berjajar pulau-pulau Sambung-menyambung menjadi satu Itulah Indonesia Kutipan syair lagu “Dari Sabang Sampai Merauke” di atas semakin me-negaskan bahwa seluruh kesatuan Tanah Air Indonesia bukanlah bagian yang terpisah-pisah oleh laut, tetapi justru disatukan oleh laut, oleh jiwa bahari bangsanya. Sebuah untaian Zamrud Khatulistiwa. Ketika semangat bahari seakan tersisihkan, dan jiwa bahari terpendam dalam, maka keselarasan Tanah-Air pun terabaikan. Demikianlah, Museum Bahari pun digagas bukan semata-mata sebagai tempat koleksi maritim, atau sekadar sebuah balai pameran kelautan, tetapi terutama untuk membangun jiwa bahari Bangsa Indonesia. Gathut Dwihastoro, M.Hum. Kepala Museum Bahari

“Bagaimanapun, jiwa dan semangat bahari Indonesia telah jauh tertanam, diwariskan secara turun-temurun sejak berabad-abad lalu.” agaimanapun, jiwa dan semangat bahari Indonesia telah Djulantio Susantio jauh tertanam, diwariskan secara turun-temurun sejak berabad-abad lalu.” Djulantio Susantio

Target Market adalah pengunjung domestik maupun turis dari luar negeri. Namun secara khusus adalah bagi pelajar dan w arga J akarta.

dikhususkan usia pelajar h ingga dewasa ( 12-30 tahun). Ditujukan kepada semua jenis kelamin, dan semua tingkat pendidikan.

hari adalah masyarakat dari kalangan bawah, menengah hingga ke atas. Masyarakat yang berpendidikan maupun masih dalam jenjang pendidikan, masy arakat yang memiliki keingintahuan dan kegema ran akan seja rah dan kebaharian.

ada di Pulau Onrust, serta beberapa panel informasi mengenainya. 6. Ruang Navigasi Pengetahuan tentang a rah di l autan sangat penting dalam pelayaran. Warisan dari leluhur pelaut, yang secara mengagumkan hanya mengandalkan p ada gejala-gejala a lam seperti rasi bintang, matahari, b ulan, arah a ngin, warna d an b au a ir l aut, kelompok ikan atau burung, ternyata masih dipraktekkan oleh nelayan-nelayan tradisional. Dalam perkembangannya, pengetahuan navigasi sudah menggunakan alat bantu seperti kompas, teleskop, quadrant, speedometer, bestard, atau sextant. Koleksi Koleksi yang ditampilkan pada Museum ini terdiri dari berbagai jenis perahu klasik jaman VOC, perahu tradisional Nusantara sampai miniatur kapal Modern. Selain itu disajikan pula perlengkapan penunjang pelayaran seperti alat-alat navigasi, jangkar, teropong, model mercusuar dan aneka ragam meriam. Pada s isi lain d itampilkan pula k oleksi biota laut, i kan diperairan Indonesia, t eknologi p embuatan-pembuatan perahu tradisional,

serta folklore adat istiadat masy arakat nela yan Nusanta ra. Melengkapi penampilan kebaharian Indonesia, di museum ini dipaserta pahlawan kerajaan maritim Nusantara serta foto-foto perjalanan kapal KPM. 1. Kapal Phinisi Kata P hinisi penuh d engan a roma l aut, seolah-olah t erdengar suara angin dan gemuruh ombak diiringi kicauan burung camar. Perahu tipe Pinisi adalah sebuah kapal layar yang menggunakan jenis layar sekunar dengan dua tiang dengan tujuh helai layar yang mempunyai makna bahwa nenek moyang bangsa Indonesia mampu mengarungi tujuh samudera besar di dunia. 2. Lancang Kuning Lancang berarti perahu. Pada masa lalu dikenal jenis Lancang dari Sumatera, Banten dan Kalimantan, model lancang Ku-ning Koleksi Museum Bahari adalah perahu untuk p esiar bagi r aja dan keluarga. D i samping i tu d ipakai o leh para h ulubalang, laksamana dan petinggi kerajaan untuk kegiatan perang dan patroli wilayah kekuasaannya, khususnya di kepulauan Riau.

Kapal Phinisi (Kapal dengan tujuh layar)

Company Profile | Preview

Applications Ticket, Ticket Counter, Corporate Sign

Applications Uniform, Operational Car, Name Tag, Cap

Applications Outdoors’ Sign, Visitor’s Tag, Visitor’s Cap.

Celtic

Typeface Design 2011 Academic Project

Th e creation story of

Challenge Based on my interest to fairies and fairytales, a typeface that is suitable for them is needed. The characters that needed inside the font are feminity and imaginative. Solution Celtic is a decorative font. It has no serif, and is flexible. The shape and flexibiity shows both feminity of woman and imagination. So this font is suitable to show either beauty or beautiful imagination.

Typeface Design

Typeface Poster Design

The Anatomy

Numbers & Symbols

Anatomi suatu typeface sangat penting karena mempengaruhi bentuk dari typeface. Selain itu, anatomi dari typeface juga mempengaruhi sifat dan konsep yang ingin disampaikan. Berikut adalah anatomi dari Celtic dan perbandingan anatominya dengan Optima.

capline

stem

ear

terminal

bowl

eye

shoulder ascender

baseline counter crossbar

axis neck

overshoot

decender

finial tail

loop/ loobe

Typeface Journal Design

14 | The Creation Story Of Celtic | About Celtic

About Celtic | The Creation Story Of Celtic | 15

GOODan opinion. art design is

- Unknown

Bulimia Awareness Campaign 2012 Academic Project

Challenge Bulimic usually does -binge-purging, which she/he ate a lot, and then throw them up. A bulimic uses her/his finger, tooth-brush, spoon or even laxative and medicine to throw the food up. This illness was mostly found in independent countries such as USA, England and the Europe countries. But nowadays, this illness starts to spread in Indonesia. Since the media about other countries models, which mostly comes from independent countries spread in Indonesia, the women in Indonesia start to be the audiences of the media. This encourages women to have thin, skinny body like they see in media. And an eating disorder like bulimia can easily happen, especially to the audienceswhich are mostly teenagers to young adults, who have good or great economy and education.

Solution So I make this campaign, which is a serious campaign because it talks about serious illness, eating-disorder. Besides, this campaign also have to be attractive, and the media have to be eye-catching to attract the audiences which are mostly teenagers and young-adults. The designs and media also have to be feminine and suitable for the characteristic of audiences I mentioned.

Stationery (Business Card and Envelope)

Stationery (Letterhead and Folder)

Campaign

Purpose

- Preventing the occurrence of eating disorders, especially in Jakarta. - Increase awareness of the patient to stop what she was doing. - Increase awareness of oneâ&#x20AC;&#x2122;s self (especially women) will selfrely only on physical beauty and especially the shape of the body. - Increase awareness of family, social environment and the entire community to be more aware of the eating disorder bulimia.

Booklet | Preview

Bulimia Awareness Booklet | 11

Posters

Print Ad and Preview on Fashion Magazine

Purely Natural

Self and CD Promotion Design 2012 Academic Project

1s t Mini A

Challenge I am not a singer or a musician, but I got a task from advertising design class, to make my selfâ&#x20AC;&#x2122;s CD design and promotion. This CD and its promotion have to show who I am and the genre of CD must be suitable for my characteristic and tell about me. Solution I choose Purely Natural as the name and concept of my CD. I choose accoustic-country genre which i the music genre I like, and the genre hat best describe about me. The concept purely natural also describes about me and suitable with the accoustic-country genre. The photo shoots of myself use the concept of pure and nature, by using garden background. From my dress, to colors and the hat I wear describe about me, my concept and the genre of the music.

lbum b

y Elys

Purely Natural

Accoustic is Pure, and Country is Natural

Spotlight Magazine Editorial 2012 Academic Project

Challenge To make a new concept of magazine, I choose to make a fashion photography magazine. The target audiences are 18 to 25 years old, middle to high class of economy, for junior fashion photographer and for those who love fashion and photography. The challenge is to make this magazine different, and to design the layouts that mostly will contain images and pictures than text. This need good and tidy template but also not boring for audiences. Solution I make a main template, for some rubrics which use the same template. Some other rubrics, may use different template but still in the same grid and line. So the magazine will still have a still conceptual line and not boring for audiences.

Photographer pop-culture deities like Brad Pitt and Madonna to contort themselves for his camera. Taut beneath his white T-shirt and sporting a corona of curls, ivore, you Mr. Klein is unnervingly seductive — a sexual omn suspect. Sitting opposite him, you feel drawn into a hermetic bubble, the rest of the room falling away. He exerts a Pan-like charm, asking more questions than he cares to answer. Who are your favorite photographers, he inquires. Have you seen exercise in mysticism, profoundly affected him, he says.)

Steven Klein ON an outsize screen in “Time Capsule,” a multipanel video installation shown as an attentive major-domo clamps an oxygen mask to her face. The image is one of 10 at the Garage Center for Contemporary Culture that show its subject, the actress and model Amber Valletta, aging by chilling degrees from 20 to 110. Spectators, including Naomi Campbell, sheathed to the ankles in alabaster fur, may well have been puzzled. Was this world-weary creature sucking oxygen to shore up her looks? Or was she seeking some far-out pharmaceutical high?

teven Klein, the photographer and auteur of this vaguely sinister spectacle, wasn’t about to clear up the mystery. y. Of course. Mr. “I likewhat’s obscure,” he said simpl Klein, after all, has long been an enigma in the world of style, cultivating a sphinxlike mystique by hiding in plain sight. It is not by chance that the self-portrait on this page was backlit to mask his features. Yet he makes no secret of trading in shock effects.

Of the oxygen mask Ms. Valletta wore, he said, “I put it there to disturb people .” He was discussing his work at his spartan studio in Chelsea, shion photographs and celebrity portraits that have cinched his reputation as an A-list photographer of A-list celebrities, and one of fashion’s most cunning provocateurs. During the interview, a rare one, granted in the weeks leading up to his Moscow show, Mr. Klein betrayed almost nothing of the steely character who turns models into fembots in his shoots for Vogue, and who famously persuaded 8 | Spotlight Magazine

He talked about his interaction with his subjects, a partnership of sorts in which Mr. Klein has majority stake. As a

At a tender age, as he recalled, he fell in love with a somewhat older schoolmate. Dark and sloe-eyed, “she epitomized the perfect beauty,” he said.When she didn’t return his ardor, he pursued her nonetheless, “chasing her with my camera.” To this day, he remains most comfortable behind the camera, from which he pursues his subjects with a mix of curiosity and dread. “I like them and I fear them — I do fear ,”them he said, time I desire them.” He brought some of those mingled emotions to the “Time Capsule” exhibition in Moscow. Organized by Dasha Zhukova, the heat-seeking Russian art impresario, the installation of 9-foot-by-16-foot panels was arranged in a circle above spectators’ heads. Many guests were enthralled. “When you stand in the center of the circle,” said MariaPertsova, a young accountant, “it’s like you’re standing in the center of the subject’s life.” Some visitors were seeing the show for a second time. It made its debut in New York in September at the Park Avenue Armory, in a cavernous room lighted only by the video panels overhead. Some visitors were as beguiled, but others responded more coolly. Age happens, said Carine Roitfeld, the former editor of French Vogue: “It’s a reality, unfortunately.” Ms. Roitfeld was doubtless aware that in raising the specter of human decline, Mr. Klein had taken a pickax to fashion’s most fearsome taboo. “Showing age is always a disturbing thing,” said Stefano Tonchi, the editor of W magazine and the former editor of T: The New York Times Style Magazine, who commissioned the video project and published still images from the shoot in W’s September issue. Exhibiting time’s corrosive effects, Mr. Tonchi suggested, is particularly unnerving to the fashion crowd, which tends to “Steven touched a chord, for sure,” he said.

most attempts to probe his past. He grew up in the 1960s in Cranston, R.I., with an older sister in a middle-class family. He used to dig holes in his backyard, he recalled, “trying he took up ceramics, eventually imparting his fresh skills to the residents of a nearby mental institution. “I saw them as people in cages,” he said. Does he view his famous subjects in a similar light? Not necessarily. He professes to feel a strong empathy for his actors and models and, for that matter, “anybody who dares to sit in front of a camera.” In a way, he said, “they are putting their life in my eyes.” Mr. Klein says that his work is collaborative, yet his subjects are proverbial clay in his hands, twisting themselves into pretzel formations to accommodate his disquieting vision. “He tends to push further than any of his contem-poraries,” said Vince Aletti, the curator of “Weird Beauty: Fashion Photography Now,” a 2009 exhibition at the International Center of Photography that featured many of Mr. Klein’s images. His work, said Mr. Aletti, who ranks him among a handful of world-class American fashion photographers, is an “expression of his genuinely dark vision.” Mr. Klein has in fact been expressing that vision for decaof Design, where as an art student in the mid 1970s, he began exploring his disturbingly violent, erotically charged and, some would say, unholy themes. His reputation rests in part on preternaturally polished images that owe a debt to Helmut Newton, whose models were often trussed in prostheses, as animated as blowup dolls. Mr. Klein’s celebrity portraits are sexier in a waxy sort of way. In a 2003 W shoot, Madonna writhed in a series of steamy yogic poses. In the same year, in a portfolio for Dutch magazine, Brad Pitt was photographed kneeling and barechested, being brutally cuffed by the police. Mr. Klein revels as well in portraying nature unleashed, as he did, to startling effect, in a series of photos of horses in mating throes, shot on his horse farm in Bridgehampton, N.Y.

Still, he insists, pinning a visitor with his icy blue eyes: “I don’t see men or women as my sexual objects. I keep myself out of that equation.” He appears to love taunting self-appointed guardians of public decency. In “Alejandro,” his 2010 video collaboration with Lady Gaga, she dons a red-painted phallus, simulates sex with her dancers and ingests a rosary. Pornography, the cross-dressing, nudity and gore are all part of his arsenal of subversion. So is an air of glacial detachment. His models often look impenetrable, even otherworldly, an effect he heightens by oiling their skin; adding masks, assorted straps, clamps and Spotlight Magazine

Masterpiece

So Here I am Model : Hye Kyo Make Up : MAC Lighting Assistant : Mary Kurt & Brown White

by : Yong

Soong

32 | Spotlight Magazine

Walk Hot in Cold Model : Hye Kyo Make Up : MAC Lighting Assistant : Mary Kurt & Brown White

Model : Hye Kyo Make Up : MAC Lighting Assistant : Mary Kurt & Brown White

Spotlight Spotlight Magazine Magazine

2137

Fashion Sketches First : Ari Suriaatmaja Second : Clarissa Maya Third : Sylvia Zee Forth : Anne

Fashion Sketch Designed and Illustrated by : AB Hazel Colurs advisor : May Tiffany

48 | Spotlight Magazine - School of Fashion

3. 4.

Design is where

science & art

BREAK EVEN - Robin Mathew

Simply Bake

Web Banner Design 2012 Internship at Creatifactory

Challenge SImply Bake is a bakery that sells tarts and cakes by online shopping. The target market is middle up, as the price is not cheap. Simply Bake needs website design and especially web banner design in a very good way of design to attract customers. Solution I make a web banner design simply, clean, exclusive, catchy and in good readibility.

Spotlight Magazine Icon Design 2012 Internship at Creatifactory

Challenge Puffin is a new product of wall paint that will be released soon. Puffin needs packaging design, and the icon design on the packaging to make customers understand easily about the plus of this paint. Solution I make icons in simple 3D object to make them the good-looking icons and still can be looked in small size.

Mita Grafika

Stationery Design 2012 Internship at Creatifactory

Challenge Mita Grafika is a company that works for printing, photocopy, etc. Mita Grafika has a good and strong logo and brand colors. But it doesnâ&#x20AC;&#x2122;t have stationery design yet.

Solution So I make the stationery design by using the strong brand colors. Besides, I also use the logo as element inside the stationery design to make people easily remember Mita Grafikaâ&#x20AC;&#x2122;s logo and brand identity.

Treasure (Two Seven) Stationery Design 2012 Internship at Creatifactory

Challenge Two Seven is a shop that sells women footwears, especially shoes and high heels. It needs a catchy stationery design that suits with its brand. Solution Using the black color and catchy stabilo green as the design palette colors. I also use the object of high heels to be pattern that used as design element in stationery designâ&#x20AC;&#x2122;s background.

Carnivore

Logo Design 2012 Internship at Creatifactory Challenge Carnivore is a new business of selling meat. Just like buthcers, and supermarkets, Carnivore will also sell great and fresh meat. But Carnivore will sell them via online. The target market are young housewives and those who usually shop in middle up markets.

Solution To make customers and viewers understand literally, I use the object meat in my logo design. The color will be close to meat and butcher’s colors but still in exclusive and suitable for the middle up class. I make three alternatives of logo design. The first is literally shown, in clean and simple design. The second is much closer to butcher’s and vintage concept. The third, I use the object to be the letter A in the logotype of Carnivore.

Cut and Paste

Packaging Design 2012 Internship at Creatifactory Challenge Cut and Paste is a brand for shoes straps. Shoes straps is footwears’ accessories for women that usually worn with high heels. The tarhet market of this product is middle up, and stylish-fashionable women. By the client’s request, she prefers the logo of product is just a logotype. And she requests the colors and the packaging to be more girly than glamour.

Solution I make the logo by using handwriting and girly typeface, by playing with the typeface too. I use girly and catchy blue and red-pink to be used in the packaging design.

Hotti-Kultura

Logo Design 2012 Internship at Creatifactory

Challenge Hotti Kultura is a cafe and resto that will be located near Jakarta Selatan. The concept of this cafe and resto are retro and vintage. The target market are young, friendly, hot and fashionable people.

Solution To make customers and viewers understand the concept and uniqueness of Hotti-Kultura, I use the object waitress in some optional logos above. The waitress I made is inspired by Pop Era Waitress. The colors I use, and the font I use, everything is inspired by Pop art design to give the feel of

Azoffoto

Visual Identity 2012 Internship at Creatifactory

Challenge Azoffoto is a freelance photography, that owned by a foreigner photographer named Azoff. Azoffoto comes from the name of Azoff and the word foto. Azoff needs brand and visual identity for her photography freelance and she asked for a vintage concept.

Solution I make the logo of Azoffoto by using AZ as initialn in shape of triangle and rectangle. i also use it to be the shape of cropped image in the stationery and applications design.

Applications | Stationery. Website, Logo on Photos

Royal Aljazeerah

Menu and Food Box Design 2012 Internship at Creatifactory Challenge Royal Aljazeerah is an Arabic Restaurant that is located in Puncak. As an Arabic Restaurant, of cousr it serves Arabic Food as the most recommended. But besides, it also serves Chinese Food, Western Food and Indonesian Food. Solution Royal Aljazeerah is owned by an Arabian. Most Arabians like their culture, and Arabic pattern is one of well-known culture from Arab. So for the Menu and Food Box design, I use Arabic pattern. Besides, I also use pattern that suitabl for each country (Chinese, Western and Indonesian) for the menu dividers.

Menu Cover

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD FATOSH SALAD rp 50.000,-

rp 50.000,-

FATOSH SALAD

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ipsum

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ip sum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar

FATOSH SALAD dengan saos

minyak jaetun lorem ipsum

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,Campuran sayuran segar FATOSH SALAD dengan saos

minyak jaetun lorem ipsum rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

FATOSH SALAD Campuran sayuran segar dengan saos minyak jaetun lorem ipsum rp 50.000,Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar

FATOSHdengan SALAD saos

FATOSH SALAD

rp 50.000,-

minyak jaetun lorem ipsum

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

rp 50.000,FATOSHCampuran SALAD sayuran segar

FATOSH SALAD

minyak jaetun lorem ipsum rp 50.000,-

rp 50.000,-

dengan saos

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

FATOSHCampuran SALAD sayuran segar dengan saos minyak jaetun lorem ipsum rp 50.000,Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ip sum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

rp 50.000,-

FATOSH SALAD rp 50.000,-

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

rp 50.000,-

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

FATOSH SALAD

Campuran sayuran segar dengan saos minyak jaetun lorem ipsum

A&W

Poster Design 2012 Internship at Creatifactory Challenge A&W is a restaurant that is very well known for its fried chicken. A&W is going to serve new taste of fried chicken. The new taste is spicy, the taste will be unique and different from competitors. The spicy taste doesnâ&#x20AC;&#x2122;t come from chilly but comes from spices and other natural ingredients.

Solution I make the Poster design that will speak literally to audience and customers. I use the fried chickens as object, and it will look still hot just like they just fried. There will be smoke comes out from the chickens, with vector objects of spices and natural ingredients.

Komatsu

Calendar and Agenda Layout 2012 Internship at Creatifactory

Calendar 2013 Green rice terraces in Bali, Indonesia Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.

Challenge Komatsu is a brand of tractors and machines come from Japan. Komatsu tractors and machines help so much in building constructions. Solution Komatsu Calendar 2013 will use the photos of Indonesia nature places that are beautiful and famous. The layout design will be simple and close to corporate concept.

â&#x20AC;&#x153;One touch of nature makes the whole world kind.â&#x20AC;? Shakespeare

Calendar 2013

Green rice terraces in Bali, Indonesia Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.

Lorem Ipsum Dolore

January 2013 MonT

WedT

FriS

Sun

Komatsu Hybrid HB205-1

345678

Komatsu has introduced Hybrid HB205-1. The First Hybrid Technology Hydraulic Excavator in the world. This is part of Komatsuâ&#x20AC;&#x2122;s commitment to develop environment friendly heavy equipment. This machine can reduce CO2 emission up to 40% and also reduce fuel consumption 25% compare to Komatsu PC 200-8 with the same productivity level. In July 2011, Komatsu and United Tectors had launched an event for this machine and listed it in Indonesia Record (MURI).

Des 2012 MT

Feb 2013 WT

45678 11

1 January, New Year 2013 24 January, The Prophet Muhammadâ&#x20AC;&#x2122;s Birthday

10 14

456789

3 9

Green rice terraces in Bali, Indonesia

Calendar 2012

January 2013 MON

TUE

WED

THU

FRI

SAT

SUN 1

week 1

February 2012

March 2012

April 2012

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

May 2012

June 2012

July 2012

August 2012

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

September 2012

October 2012

November 2012

December 2012

T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Calendar 2013

January 2012

S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JANUARY 2013 M

W 1

23/30

24/31

February 2013 Mon

Tue

Wed

Thu

Fri

Sat

Sun

Jan 2013 M

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22

2 9 16 23

3 10 17 24

Mar 2013 M

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22

2 9 16 23

3 10 17 24

1 January, New Year 2013 24 January, The Prophet Muhammad’s Birthday

Bunaken Island in Sulawesi, Indonesia Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.

Komatsu Hybrid HB205-1

March 2014

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

May 2014

June 2014

July 2014

August 2014

April 2014

T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MARCH 2013

APRIL 2013

MAY 2013

W 1

AUGUST 2013

W 1

NOVEMBER 2013 T

W 1

SEPTEMBER 2013

OCTOBER 2013

JUNE 2013

February 2014

JULY 2013

Calendar 2014 January 2014

FEBRUARY 2013

W 1

DECEMBER 2013

W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

September 2014

October 2014

November 2014

December 2014

2013 Holiday :

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Jan

Chinese New Year 2563

Feb

Maulid of Prophet Muhammad SAW

Aug

Independence Day

Mar

Saka New Year - Nyepi 1934

19-20

Aug

Idul Fitri 1433 H

Jan

New Year 2012

Jun

W 1

S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Ascension Day of Prophet Muhammad SAW - Isra Mi’raj

Apr

Good Friday

Oct

Idul Adha 1433 H

May

Vesak Day 2556

Nov

Islamic New Year 1434 H

May

Ascension Day of Jesus Christ

Dec

Christmas Day

S 4

Diamond

Calendar Design 2012 Internship at Creatifactory Challenge Diamond is a company that provides food and beverages, Diamond well known especially as milk and cheese provider. Besides, they also provides other products such as yoghurt, chocolate, and others. Diamond would like to have their own 2013 calendar, and they would prefer if all of their products can be shown in the calendar. Solution The Calendar concept is a 3D wood shelf that will contain all of Diamond products. The calendar layout will be like small book, extend to the 3D shelf. There will be notes space in Calendar layout, and there will be different Diamond products shown in each month.

April 2013 MonT

WedT

FriS

2345

Sun

-B

Indofood

Calendar Design 2012 Internship at Creatifactory

To Do List 1

S 1

M 2

Senin

Selasa

Rabu

Kamis

Jumat

Sabtu

Minggu

9 16 1 Januari Tahun Baru 2013 24 Januari Maulid Nabi Muhammad SAW

10 17

11 18 25

12 19 26

13 20 27

14 21 28

Senin

Selasa

Rabu

Kamis

Jumat

Sabtu

Minggu

Senin

Selasa

Rabu

Kamis

Jumat

Sabtu

8 15 22

Minggu

24 Januari

Selasa

Rabu

Kamis

Jumat

Sabtu

Minggu

29 1 Januari Tahun Baru 2013

Senin

1 Januari Tahun Baru 2013

Maulid Nabi Muhammad SAW

24 Januari Maulid Nabi Muhammad SAW

1 Januari Tahun Baru 2013 24 Januari Maulid Nabi Muhammad SAW

Decorior

Visual Identity 2013 Freelance Project

interior needs.

Challenge Decorior is an interior design that is just want to be started. Decorior is owned by two young interior designers. Decorior comes from the word “decor” and “interior”, or “deco” and “interior”.

Solution As Decorior is owned by two young men, and they want a strong concept in the logo. So I make it strong, masculine but still has its flexibelity. To show the strength and serious concept, I make the logotype by myself, and make the initial as the logogram of Decorior. The font based on rectangles, but still has round corners to show the flexibility so it is not too stiff. I use grey monochromes and dark blue to show the strength, corporate and trusted concept. I also make the logo application on white background and on b/w, and I add the business card design as the first application on stationery design.

Massa Kok Tong Coffee Shop Visual Identity 2013 Final Project

Challenge Massa Kok Tong is a coffee shop that was first built by Mr. Kok Tong, a Chinese man who likes coffee and likes to make it. He came from China to Indonesia, specifically to Pematang Siantar. At that time, he just had one small shop. But now, Massa Kok Tong already has 11 branches in Indonesia. 1 in Jakarta and the rest at Pematang Siantar, Pekanbaru, Medan, Padang Sidempuan. Massa Kok Tong is a chinese coffee shop that is well known as Kopitiam, and they use Robusta coffee that is much found at Pematang Siantar. The owners are still from the family of Mr Kok Tong, until now. They are the 4th generation of Lim’s family, the grand grandchildren of Mr. Lim Kok Tong. Solution I made the logo with circle shape. For Chinese, perfect circle is a symbol of unity, especially unity in a family. This is also as a symbol for Massa Kok Tong’s owners that are still in one blood family. Red color comes from the tradition color in China and also in Pematang Siantar, well known as Batak SImalungun’s color. Pematang Siantar is located in Simalungun that mostly are Batak people with Batak Simalungun’s traditions.The curve in the circle, at the center of the logo is Simalungun ornament as a symbol of hard work in a team work to reach one destiny together. The shape of Kok Tong is a handwriting to show traditional value and flexibility as a coffee shop.

Nama Penerima Alamat Pemerima Massa Kok Tong Jakarta Jl. Pluit Karang Utara Blok H1 Selatan No 102A (021) 7023 1101 081282286820 budiman.thia@gmail.com

Massa Kok Tong Jakarta Jl. Pluit Karang Utara Blok H1 Selatan No 102A (021) 7023 1101 081282286820 budiman.thia@gmail.com

SURAT EDARAN Nomor:15 Kepada: Seluruh Karyawan Massa Kok Tong Dari: Direktur Utama Perihal: Bantuan untuk korban bencana alam

www.massakoktong.com

Seperti kita ketahui bersama, pada tahun 2010 yang lalu, propinsi Daerah Istimewa Yogyakarta dan Jawa Tengah mengalami musibah bencana alam berupa letusan Gunung Merapi yang mengakibatkan kerugian, baik jiwa maupun harta benda. Sampai saat ini, bencana sekunder berupa lahar dingin masih menjadi ancaman jika terjadi hujan deras. Pada hari Sabtu tanggal 19 Maret 2011 yang lalu, beberapa rumah di kecamatan Cangkringan kabupaten Sleman rusak berat terkena lahar dingin menyusul rumah-rumah di wilayah Magelang yang sudah lebih dulu terkena.

www.massakoktong.com

Mengingat masalah tersebut, Direktur Massa Kok Tong mengetuk serta mengajak kita semua untuk bersedia mengulurkan tangan demi meringankan mereka yang tengah menderita. Bantuan masing-masing karyawan dapat disalurkan lewat Sekretaris Perusahaan dan akan diteruskan kepada para korban. Prioritas penyaluran bantuan akan diberikan kepada para pengungsi di lokasi pengungsian yang paling dekat dengan kantor perusahaan yaitu di posko Banjarharjo. Dari setiap departemen agar mengirimkan satu perwaklan karyawan untuk turut serta menyerahkan sumbangan tersebut. Mengingat masalah tersebut, Direktur Massa Kok Tong mengetuk serta mengajak kita semua untuk bersedia mengulurkan tangan demi meringankan mereka yang tengah menderita. Bantuan masing-masing karyawan dapat disalurkan lewat Sekretaris Perusahaan dan akan diteruskan kepada para korban. Prioritas penyaluran bantuan akan diberikan kepada para pengungsi di lokasi pengungsian yang paling dekat dengan kantor perusahaan yaitu di posko Banjarharjo. Dari setiap departemen agar mengirimkan satu perwaklan karyawan untuk turut serta menyerahkan sumbangan tersebut. Demikian surat edaran ini dibuat, atas perhatiannya disampaikan terima kasih.

Yogyakarta, 21 Maret 2011 Massa Kok Tong Budiman Thia Direktur Utama

www.massakoktong.com

Kopi dan Teh / Coffee and Tea Kopi O / Hot Coffee Kopi Dingin / Ice Coffee Yuan Yang / Yuan Yang Kopi Susu / Milk Coffee Kopi Susu Dingin / Cold Milk Coffee Kopi Mocha / Mocha Coffee Kopi Root Beer / Root Beer Coffee Yuan Yang Jelly / Jelly Yuan Yang Teh Tawar / Hot Tea Teh Tawar Dingin / Cold Tea Teh Manis / Hot Sweet Tea Teh Manis Dingin / Cold Sweet Tea Teh Susu / Hot Milk Tea Teh Susu Dingin / Cold Milk Tea Teh Jelly Dingin / Cold Jelly Tea Kopi Jelly Dingin / Ice Jelly Coffee Teh Lemon / Lemon Tea

8.000 10.000 13.000 13.000 13.000 13.000 15.000 16.000 3.000 5.000 6.000 8.000 13.000 13.000 16.000 16.000 10.000

Coklat Dingin / Cold Chocolate

Get our New

15.000

Air Mineral / Mineral Water

Honey Toast for Free!

5.000

Get our new Honey Toast for Free! Only by Purchasing 150.000,Gratis menu baru, Roti Bakar Madu! Hanya dengan Pembelian 150.000,-

JL. PLUIT KARANG UTARA BLOK H1 SELATAN NO 102A 021-6605500

Jus Jeruk / Orange Juice

Bill no : 102002-20062013-303646 C:1101135 RICCO 17 : 45

Makanan / Food Bubur Sumsum / Bubur Sumsum Nasi Prang / Prang Rice Yuan Yang / Yuan Yang

8.000

Pulut Kaya / Glutinous Rice with Kaya

10.000

Jus Martabe / Passion and Tamarillo Juice 12.000 Jus Jeruk / Orange Juice

10.000

Jus Wortel / Carrot Juice

10.000

Jus Tomat / Tomato Juice

Minuman / Other Beverages Air Jali / Barley Drink

8.000 8.000 10.000

VARIOUS TOAST 2X @10.000 10.000

Makanan Ringan / Snack

Jus Markisa / Passion Fruit Juice Jus Terong Belanda / Tamarillo Juice

Milo Dingin / Cold Milo

Roti Bakar / Various Toast

10.000

Roti Goreng / Fried Bread

8.000

10.000 Waffle / Waffle Telur Setengah Matang / Soft Boiled Egg 8.000 Bakpao Ayam (2) / Chicken Pao (2)

12.000

Chai Pao (2) / Vegetable Pao (2)

10.000

Kue Lobak / Radish Cake Tahu Kecap / Tofu with Soya Sauce Kentang Goreng / French Fries

Total Qty : 3 Sub Total : 23.000 Tax : 10% 2.300

8.000 12.000 8.000

10.000

Lemon Madu / Honey Lemon Milo Panas / Hot Milo

YUAN YANG 1 X @13.000 13.000

8.000

Bubur Ketan Hitam / Black Sticky Rice Mie Gomak / Gomak Noodle

Jus / Juice

13.000

Total : 25.300 Cash : 50.000 Change :

13.000

Coklat Panas / Hot Chocolate

13.000 15.000

Area Pluit : Tanpa Biaya Antar Biaya area lain disesuaikan jumlah pesanan

Jl. Pluit Karang Utara Blok H1 Selatan No 102A

Chicken Pao / Chicken Pao

2 1 3 Table

Table

Reserved by :

Mr. / Ms. / Mrs. _________________

“Moaning Mond nday?”

“Tiring Tuesday?” ay?”

“Weary Wednesday?” sday?”

“Thirsty Thursday?” day?”

Have a cof coffee off off f ee e b ak. ak break.

Have a cof coffee off off f ee e b break. ak. ak

Have a cof coffee off off f ee e b ak. ak break.

“Free Friday?” y?”

“Sweet Saturd day?”

“Sunny Sunday?” ay?”

Have a cof coffee off off f eee b break. ak. ak

Have a cof coffee off off f eee break. b ak ak.

Have a cof coffee off off f ee e break. b ak. ak

Massa Kok Tong Jakarta Jl. Pluit Karang Utara Blok H1 Selatan No 102A (021) 660 5500

THANK YOU! for your attention

visit : elysazheng.wordpress.com for more updated portfolio

â&#x20AC;&#x153;Designing is like finding yourself enjoying your own wonderland.â&#x20AC;? -Elysa Zheng.