The Data Issue | EM360°

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LIGHT EDITION


Could you tell me about Gartner’s report on this development? Management strategy? We have been researching this topic on the emergence of the Chief Data Officer (CDO) for Well, MDM is simply about the processes by — survey data from our clients said 6% in 2013 to

master data management is the best tool to However, the biggest barrier to growth of the role is really the lack of suitable candidates to fill it.

use data help manage the reference enterprises Datamaster qualitytoday? is atosignificant agenda: ‘cleaning’ data that decodes who the people are and what they saying. It is aare new roleeven and one which isAre not well weeks and months. largedefined. sized But yes, there is a skills shortage for someone to What does the term ‘a 360° view of the customer’ mean to ayou why do youalready think Officers (CIOs) have lot and of responsibility more more companies achieve and inand many instances doare nottrying havetothe skills an issue like this?

it? necessary to fill the role, which has a strong legal and regulatory component. We see this person as Well from the point theThere Customer, the being a partner to the ofCIO. are many

control. With ever-increasing amounts of data a single ‘360°’ view of ‘X’ profiles from their understanding how long data should and be unsustainable. Data qualitythemeasurement a rich, and complete For retained; who more you can give it to;view what of the‘X’. privacy example, many data companies have data wider enterprise management effort spread which across systems anda it’s quite a their complex role about and wethe arecustomer not finding lot not consolidated in a qualified single system is of people who are to dowhere it at itthis Chief Data Officer. changing of course as interest grows, especially as


WELCOME TO EM360° and university courses to train people for data around roles. that, Most and they’re thinking centric of the CDOs we about see at lead this point have been trained on the job, coming up either through the technical or business ranks. monitor the ROI of the different campaigns, and looking different rates for different With theatgrowth of conversion CDO’s occupying a specialist lead sources for different regions. They will also want understand taking the cost to run different currenttodevelopment shape? Please enable Wi-Fi campaigns across different product lines, using dashboards and reports to to look at growth that on aofdaily There are several drivers the the basis. There are many different roles: CDO role. However, the one thing we hearfrom abouta the increasing volume, velocity and variety of data – data from social media, the web, with

A Word from the Editor looking somechallenge are looking at technical atandreports, managerial for any

companies willwith soon David be insufficient Tran to deal with of them are using theand datavariety somewhat differently the volume, velocity of data that is

but they are using That one view of data and that data being generated. is a job for the CIO to With the ubiquitous environment of mobile comes from different and sources. upgrade the many infrastructure find new ways of management use of that data falls, however, through suchandemerging tools. As advanced the market for mobile phones in Australia, they Internet of Things and Bring Your Own Device know whatcome to dotoeither. This isdata where the CDO concepts the fore, management can step in, as an advisor or even as the main

very compelling visual picture of what that looks like and compare thearea data to other markets, data will fall into their of responsibility. such as master data management tools and cloud coming to a decision why they should or should How does the dynamic work between a CDO and CIO? such as IoTs.


conference was a CIO asking: Is the CDO a friend In one our headline features, we and alsopartner’. explore or foe? of My answer to that is ‘friend the emergence of the Chief Data Officer; a role that to complement the day-to-day CDO,is seeking although with very different The CDO would also have enough technical this development. background to understand what was going on in the data centre. If a CDO was looking to run for example, a master data project, which is data management. something we see CDO’s having responsibility for, they would work closely with the CIO in defining Hopedata you enjoy! what the master was, where it was

processes. They would help define what would CDOs need to have in place. A CDO’s knowledge David Tran, Editor would be in understanding databases and data structures, without having the responsibility for infrastructure holding all of that. It’s a role that straddles business and IT, and exists to reduce the risk and increase the value of their data assets. Would SMEs consider employing Chief Data Joinand EM360° Officers, is thaton somethingand thatLinkedIn is going to be

for IT insider and industry trends permissible in the news future?

We are not seeing it. It is very heavily concentrated in large enterprises – for example in LinkedIn come to the fore so I would imagine if you are a


Contributors FOUNDER & PUBLISHER Michael Spencer Lodge EDITORIAL David Tran Sylvia Entwistle

dtran@imipublishing.com sentwistle@imipublishing.com

Michelle Atherton ACCOUNT EXECUTIVES David Argent

dargent@imipublishing.com

Joe Miranda

jmiranda@imipublishing.com

David Waters

dwaters@imipublishing.com

MARKETING Nashville Williams

nwilliams@imipublishing.com

Sarah Young

syoung@imipublishing.com

Rachel Asare

rasare@imipublishing.com

ONLINE Mark Kendrick

mkendrick@imipublishing.com

Adam Drelich COMMUNICATION & DESIGN Travis Crowther

tcrowther@imipublishing.com


THE C WORD: GOVERNANCE

THE C WORD The Rise of the Chief Data OďŹƒcer with Debra Logan

understand how data is being used within a company, we have seen a fast rise of Chief Data Audio

OďŹƒcers in large companies. Gartner predicts by appointed CDOs. Debra Logan, Research Vice President and Gartner Fellow, looks into why this


Could you tell me about Gartner’s report on this development? We hear about it a lot — this philosophy of the

THERE IS A SKILLS SHORTAGE

‘360° Management viewbeen of strategy? the customer’. We have researching thisWhat topic are on the the emergence of the Chief Data Officer (CDO) for Well, complete MDM picture is simply of their about clients/customers? the processes by

FOR SOMEONE TO OCCUPY THIS POSITION

The 360°data view — survey fromisourabout clientsunderstanding said 6% in 2013the to footprint your customers have across your

EFFECTIVELY.

business and how you interact with them. To do so one needs to be able to connect the pieces together, master data not just management on the datais side, the but best across tool the to However, the biggest barrier to growth of the role people etc.lack and maintain that tocohesive is really the of suitable candidates fill it. Successfully delivering against that vision requires use master a level data of to understanding, help manage the engagement reference enterprises today? data that decodes who the people are and what they saying. It is aare new role and one which is not well defined. But yes, there is a skills shortage for someone to What does the term ‘a 360° view of the customer’ Understanding’ mean to to ayou enable an whyinterconnected, do youalready think Officers (CIOs) have lot and of responsibility more moreinstances companies achieve and inand many doare nottrying havetothe skills

it? it is clear how your those necessary to fill thearea role,and which hasofaothers strongrelate legal to one anothercomponent. and how each into overall. and regulatory Wefit see thisthe person as Well from the point theThere Customer, the being a partner to the ofCIO. are many a single ‘360°’ view of ‘X’ profiles from their

focus. understanding how long the data should be a rich, and complete For retained; who more you can give it to;view what of the‘X’. privacy example, many companies have data spread across systems anda it’s quite a their complex role about and wethe arecustomer not finding lot not consolidated in a qualified single system is of people who are to dowhere it at itthis changing of course as interest grows, especially as


and university courses to train people for data around and thinking usable. roles. Athat, bankMost may they’re have management; it centric of thewealth CDOs we about see at lead this

understanding of trained which data used by whom may have or the aishome lending or point have auto-mortgage been on job, coming up and forthrough what Such university loanpurpose. system, retail banking, considers personal either the technical orapproach business ranks. monitor ROI thealso different campaigns, not only the the dataofbut the pathways and banking, commercial banking details of and the

looking different rates different end-to-end business processes. Oncefor bird’s customer etc. With theatgrowth of conversion CDO’s occupying athat specialist lead view sources for‘360°’ different regions.means Theyusers will eye the data hasanalogy emerged, end can So of that as also an want understand the cost to managing run different begin visualising, measuring and the currentto development taking shape? campaigns across product using departments, eachdifferent department has alines, complete dashboards and reports towe look at make that on From this vantage pointdata. can informed overview their own We don’t seeaofdaily data There are of several drivers to the growth the basis. There are many different roles: a circulatory improvements that alleviate the from our business partners or the we available data CDO role. However, the one thing hearfrom about symptoms addressing the real problems in the that’s out by there on a customer that’s linked to

value chain. social networks.volume, Allowingvelocity that data to enrich the increasing and varietythe of data – data from social media, the web, with use doesn’t necessarily mean that everybody sees all the data about the customer, but it is there to looking somechallenge are looking at technical atandreports, managerial for any companies will soon be insufficient to deal with of using the dataMDM somewhat differently Youthem wereare speaking at and the and the volume, velocity variety of Governance data that is

but they areLondon, using That oneearlier view and data Summit in this summer. What being generated. is a of jobdata for thethat CIO to comes from many different sources. were you hoping to get outand of this upgrade the infrastructure findevent? new ways of

We have nine around the however, world – management andofusethese of that data falls, the market for mobile phones in Australia, they including Tokyo, Singapore, Shanghai, New York, and LondonThis event was our knowLondon. what toOur do either. is where the ninth CDO annual Data Governance Summit. can stepMDM in, as and an advisor or even as the main

What I tend to get out of this is an update from

very compelling visual picture of what looks medium to large-sized companies, butthat primarily like compare thearea data tothey other large businesses, about where are markets, in terms data and will fall into their of responsibility. coming to a decision why they should or should How does the dynamic work between a CDO and CIO?


conference was a CIO asking: Is the CDO a friend In one our headline features, we and alsopartner’. explore or foe? of My answer to that is ‘friend the emergence of the Chief Data Officer; a role your day-to-day. goal with a that seeking to complement the day-to-day CDO,isbusiness although with The very different discovery tool is to answer any individual

WE WOULD SEE, ORGANISATIONALLY,

The CDO would also have enough technical visual analysis. this development. background to understand what was going on in

THE CIO AND CDO,

the data centre. If a CDO was looking to run for If readers are about todata go onproject, a BI journey, what example, a master which is

VERY DIFFERENT

factors should they look to consider to drive that data management. something we see CDO’s having responsibility for,

they would work closely with the CIO in defining Hopedata you enjoy! what the master was, where it was The things I would consider are roles, data sources and use cases. So what roles are you processes. They would help define what would users occupying different roles with various levels CDOs need to have in place. A CDO’s knowledge David Tran, Editor would be in understanding databases and data

is only looking to empower few data savvy structures, without having thea responsibility for users, then data discovery might work. With dataholding sources,allone must It’s ask aif role the data infrastructure of that. that

straddles business and IT, and exists to reduce the needs be combined refined that a risk andtoincrease the valueand of their dataso assets. business user can understand it, or is it really just

one source of raw data that you wantChief to analyse. Would SMEs consider employing Data If it’s only one that’s carrying the raw to data, Joinand EM360° and Officers, issource thaton something thatLinkedIn is going be

for IT insider and industry trends permissible in the news future?

We are not seeing it. It is very heavily Lastly, the is use case. use case concentrated in third large pillar enterprises – for A example in is something that you do every day. So is it part of

your daily business process? Is it something that come to the fore so I would imagine if you are a

ALTHOUGH WITH RESPONSIBILITIES, WORKING VERY CLOSELY TOGETHER…


then it will be useful to consider having a CDO. If regulated industry, probably not, so I think it’s

What about the architectural IT systems CDOs

THE C WORD may find themselves involved with?

architecture, so for example again, probably the

most accessible example and one that most

people understand is master data. The CDO and of the data that is shared by many business processes and systems, such as CRM and ERP. That’s definitely something we would see the

the development of that: this is not their responsibility. That is the job of the CIO, which in integrate the infrastructure, so the CDO has requirements and the CIO fills them with

Tap here to find out more about Debra Logan’s research, CIO Advisory: The Chief Data Officer Trend Gains Momentum.


CONTRIBUTOR PROFILE

Contributors FOUNDER & PUBLISHER Michael Spencer Lodge Debra Logan

Research Vice President and Research Fellow EDITORIAL GARTNER RESEARCH David Tran Sylvia Entwistle Debra Logan isMichelle a vice Atherton president and Gartner

Fellow

in

Gartner

Research.

She

covers

ACCOUNT EXECUTIVES David Argent Joe Miranda emerging roles inDavid the Waters digital economy. She is

currently

working

on

topics

including

MARKETING Nashville Williams management and Sarah e-discovery market trends. Young Rachel Asare ONLINE Mark Kendrick Adam Drelich COMMUNICATION & DESIGN Travis Crowther

Company

LinkedIn

Blog


MASTER DATA MANAGEMENT

We hear about it a lot — this philosophy of the ‘360° Management view of strategy? the customer’. What are the Well, complete MDM picture is simply of their about clients/customers? the processes by The 360° view is about understanding the footprint your customers have across your business and how you interact with them. To do so one needs to be able to connect the pieces to view this video together, master data not just management on the datais side, the but best across tool the to people

etc.

and

maintain

that

cohesive

Successfully delivering against that vision requires use a level data tosignificant understanding, help manage the engagement reference Datamaster quality is aof agenda: ‘cleaning’ data that decodes who the people are and what they are and saying. weeks even months. Are large sized

with Jakki Geiger

What does the term ‘a 360° view of the customer’ Understanding’ mean to to you enable and an whyinterconnected, do you think In this video Jakki Geiger, Senior Director of more andlike more an issue this?companies are trying to achieve it? it is clear how your area and those of others relate to one another and how each fit into the overall. strategy supported by a Master Data Well from the point of the Customer, the control. With ever-increasing amounts of data a single ‘360°’ view of ‘X’ profiles from their focus. unsustainable. and change, such as Data going quality from an measurement indirect to a direct a rich, and more complete view of ‘X’. For model, it is likely that you will need to change the example, many data companies have data spread wider enterprise management effort which way you manage your data to get the expected across their systems about the customer and it’s business value from this effort. not Chiefconsolidated Data Officer.in a single system where it is


and university courses to train people for data usable. roles. A may of have management; it Recipe forbank C-Level Buy-In to MDM centric Most thewealth CDOs we see at this

White Paper

may have or the a home lending up or point have auto-mortgage been trained on job, coming university loan system, retail banking, personal A common challenge for ITbusiness professionals is either through the technical or ranks. banking, commercial banking details of the

customer etc. value the of growth MDM of and related data governance With CDO’s occupying a specialist So thatin a‘360°’ analogy means as and an investments way that will trigger funding current development taking shape? departments, each department has a complete overview their own data. seeofdata There are ofseveral drivers to We the don’t growth the from our the we available data CDO role.business However,partners the oneor thing hear about

that’s out there on a customer that’s linked to

social Allowingvelocity that totoenrich you asnetworks. an IT professional can data take build the the increasing volume, and variety of business case.from social media, the web, with data – data use doesn’t necessarily mean that everybody sees

all the data about the customer, but it is there to I’m sure that a penny drop in the ocean as technical andis managerial challenge for any

White Paper

companies will soon be insufficient to deal with The ability to keep pace with trends like big data, Management successfully inside a specific You were speaking at the MDM and Governance the volume, velocity and variety of data that is

corporate like banking. Summitgenerated. inculture London, earlier summer. What being That is a this job for the CIO to were youthe hoping to get outand of this upgrade infrastructure findevent? new ways of

Banks have experienced a tsunami of new

We have nine around the however, world – management andofusethese of that data falls, counterparts. large banks haveSingapore, now realised that New delivering including Tokyo, Shanghai, York, those as independent programmes of work not and London event was our knowLondon. what toOur do either. This is where the isninth CDO only farMDM tooas and costly butGovernance far too annual Data Summit. can step in, an advisor ormoreover even as the main againstI tend one to another howiseach meetsfrom the What get outand of this an update medium to large-sized companies, but primarily enterprise customers. large businesses, about where they are in terms data will fall into their area of responsibility. now most large banks have woken up to the fact they part a changing world and they are How are does theofdynamic work between a CDO and CIO?


CONTRIBUTOR PROFILE conference was a CIO asking: Is the CDO a friend well for them, how has it performed and partner’. matured or foe? My answer to that is ‘friend and in terms of their internal processes to adopt

your The goal with a master data as a day-to-day. philosophy data governance CDO, business although with and very different discovery as a culture.tool is to answer any individual like towould know what’s goingenough on. I liketechnical to know The ICDO also have visual analysis. the people, the companies and the vendors, andinI background to understand what was going on

like to understand the consultancies the data centre. If a CDO was looking tothat run are for If readers are about these todata go on a BI journey, what helping implement systems. Sowhich when example, a master project, isI

Jakki Geiger

factorsaround should they look to consider to drive that travel world, there are some cultural something we the see CDO’s having responsibility for, differences. Japanclosely is wildly different than Europe they would work with the CIO in defining and North America, whilst South America is what the master data was, where it was INFORMATICA The things I would consider are roles, data

sources and use cases. So Director what roles you Jakki Geiger is the Senior of are Master We doThey havewould nuances the culture as to processes. helpindefine what would

users IT occupying different roles withallvarious how is implemented, but we have levels some

common problems. We all the need to understand CDOs need to and have one in place. A CDO’s knowledge business unit of fastest growing would be in understanding databases and data is only looking toneed empower fewleaders. data savvy suppliers. We allto get act together structures, without having thea our responsibility immense value line oftobusiness Asfora users, then data discovery might work.

With dataholding sources,allone must It’s ask aif role the data infrastructure of that. that and our suppliers. straddles business and IT, and exists to reduce the

needs be combined refined that a risk andtoincrease the valueand of their dataso assets. pipeline with content based on customer business and userenabling can understand it,team or is ittoreally success the sales take just our

one source of raw data that you wantChief to analyse. Would SMEs consider employing Data If it’s onlyand oneissource that’s carrying the raw to data, Officers, that something that is going be permissible in the future?

We are not seeing it. It is very heavily Lastly, the is use case. use case concentrated in third large pillar enterprises – for A example in is something that you do every day. So is it part of

your daily business process? Is it something that Company

come toLinkedIn the fore so I would imagine if you are a

Blog


then it will be useful to consider having a CDO. If individual haveprobably to collaborate on?I If so ait’s BI regulated users industry, not, so think

is would be sufficient. What about the architectural IT systems CDOs may find themselves involved with? mutually exclusive or can both co-exist? architecture, so for example again, probably the I thinkaccessible the realityexample is that and theyone boththat need to most most

co-exist.understand Unfortunately, in data. manyTheenterprises people is master CDO and of the data that is shared by many business processes and systems, such as CRM and ERP. businesses. And something when you we getwould two see projects That’s definitely the b) it’s not good for business. What you need to do is to find a tool thatof hasthat: data discovery builttheir into the development this is not it or ensure that discovery responsibility. Thatyour is thedata job of the CIO,tools whichare in .

integrate the infrastructure, so the CDO has requirements and the CIO fills them with

Tap here to find out more about Debra Logan’s research, CIO Advisory: The Chief Data Officer Trend Gains Momentum.


MASTER DATA MANAGEMENT

themselves this big headache when it comes to data loss?

Contributors

acknowledge that they should take a FOUNDER & PUBLISHER responsibility for their backup, or at least Michael Spencer Lodge

i

though they’ve moved to the cloud. The second is EDITORIAL select SaaS vendors who have ways in which their David Tran Sylvia Entwistle Michelle Atherton as Backupify; there are a number on the market. Having a secure second copy of that data helps Data qualityACCOUNT is a significant agenda: ‘cleaning’ EXECUTIVES avoid those moments when you realise too late David Argent that your SaaS provider isn’t backing up all your weeks and evenJoemonths. Miranda Are large sized

Using MDM to Find Your Route to David Waters play a role, people should understand that using a

withMARKETING Aaron Zornes

take c an issue like this? Nashville Williams be aware that using the ‘Inbox Zero’ behaviour Sarah Young may come back to haunt you. Officer, Aaron Zornes says that although Master Rachel Asare Data Management does not quite share the same I think we now understand more about how control. With ever-increasing ONLINE amounts of data Backupify works for cloud-to-cloud backup. So, Mark Kendrick what other services, if any, does Backupify offer? unsustainable. Data quality Adam Drelichmeasurement and What’s your company’s roadmap looking like from here on out? wider enterprise data management effort which COMMUNICATION & DESIGN Travis Crowther Chief Data Officer.


We hear about it a lot — this philosophy of the ‘360° Management view of strategy? the customer’. What are the Well, complete MDM picture is simply of their about clients/customers? the processes by

IN BIG DATA OUR APPROACH SHOULD BE

The 360° view is about understanding the

ABOUT CREATING

footprint your customers have across your

RELATIONSHIPS

business and how you interact with them. To do

AMONG THE

so one needs to be able to connect the pieces together, master data not just management on the datais side, the but best across tool the to people

etc.

and

maintain

that

cohesive

Successfully delivering against that vision requires use a level data tosignificant understanding, help manage the engagement reference Datamaster quality is aof agenda: ‘cleaning’ data that decodes who the people are and what they are and saying. weeks even months. Are large sized What does the term ‘a 360° view of the customer’ Understanding’ mean to to you enable and an whyinterconnected, do you think more andlike more an issue this?companies are trying to achieve it? it is clear how your area and those of others relate to one another and how each fit into the overall. Well from the point of the Customer, the control. With ever-increasing amounts of data a single ‘360°’ view of ‘X’ profiles from their focus. unsustainable. Data quality measurement and a rich, and more complete view of ‘X’. For example, many data companies have data wider enterprise management effort spread which across their systems about the customer and it’s not Chiefconsolidated Data Officer.in a single system where it is

INFORMATION.


usable. A bank may have wealth management; it may understanding have auto-mortgage of which data or aishome used lending by whom or university and for what loanpurpose. system, Such retailapproach banking, considers personal banking, not only the commercial data but also banking the pathways details and of the customer end-to-end etc. business processes. Once that bird’s eye view So of that the ‘360°’ data hasanalogy emerged,means end users as can an begin visualising, measuring and managing the departments, each department has a complete overview From this of vantage their own pointdata. we can We make don’t informed see data from circulatory our business improvements partners or that the alleviate available data the that’s symptoms out by there addressing on a customer the real problems that’s linked in the to social value chain. networks. Allowing that data to enrich the use doesn’t necessarily mean that everybody sees all the data about the customer, but it is there to I’m sure that is a penny drop in the ocean as

Management successfully inside a specific You were speaking at the MDM and Governance corporate likeearlier banking. Summit inculture London, this summer. What were you hoping to get out of this event? Banks have experienced a tsunami of new We have nine of these around the world – large banks haveSingapore, now realised that New delivering including Tokyo, Shanghai, York, thoseLondon. as independent programmes of work not and Our London event was our isninth only farMDM too and costly butGovernance moreover far too annual Data Summit. What I tend to get out of this is an update from medium to large-sized companies, but primarily large businesses, about where they are in terms now most large banks have woken up to the fact they are part of a changing world and they are


conference was a CIO asking: Is the CDO a friend well for them, how has it performed and partner’. matured or foe? My answer to that is ‘friend and

WE ALL NEED TO UNDERSTAND OUR CUSTOMERS AND HAVE BETTER DATA ABOUT OUR SUPPLIERS.

in terms of their internal processes to adopt

master a philosophy data governance programme isasno longerwith goingand tovery be acceptable. A CDO, data although different as a culture.change is needed in approach and structural liketotowould know what’s goingenough on.asI like to know culture reduce complexity part of a The ICDO also have technical the people, the companies and the vendors, andinI background to understand what was going on

like to understand the consultancies the data centre. If a CDO was looking tothat run are for helping systems. when in resolve implement what is these in data essence a Sofailing example, a master project, which isI

travel around world, having there are some cultural something we the see CDO’s responsibility for, differences. Japanclosely is wildly different than Europe enterprise. they would work with the CIO in defining and North America,data whilst South America is what the master was, where it was

program — is it seen as IT’s responsibility, data We doThey havewould nuances the culture as to processes. helpindefine what would how is aimplemented, butthis? we all have some figureITlike CIO overseeing common problems. We all need to understand CDOs need to have in place. A CDO’s knowledge Master be data probably thedatabases one resource that would in is understanding and data

suppliers. We all need to get act together structures, without having the our responsibility for

slicing and dicing some the way. infrastructure holding all on of that. It’s a So rolethere that and ourbe suppliers. should an enterprise in reduce place that straddles business and IT,framework and exists to the risk and increase the value of their data assets. Would SMEs consider employing Chief Data asset. Officers, and is that something that is going to be permissible in the future? We are not seeing it. It is very heavily concentrated in large enterprises – for example in working on the data problem with the data come to the fore so I would imagine if you are a


CONTRIBUTOR PROFILE then it will be useful to consider having a CDO. If individual haveprobably to collaborate on?I If so ait’s BI regulated users industry, not, so think data discovery tool? is would be sufficient. What about the architectural IT systems CDOs may find themselves involved with?

and there are

mutually exclusive or can both co-exist? architecture, so for example again, probably the Aaron Zornes I thinkaccessible the realityexample is that and theyone boththat need to most most

co-exist.understand Unfortunately, in data. many Founder/Chief Research Officer people is master Theenterprises CDO and a team to execute to aINSTITUTE plan and run a data driven MDM

business on athat day-by-day basis. may of the data is shared by Some many staff business get on dashboard; other folks and may get processes andais systems, such as CRM Mr. KPIs Zornes conference chairman for ERP. the businesses. And when youSummit” getwould two projects That’s definitely something we see the “MDM & Data Governance conference

b) it’s not good for business. What you need to on do professional conference focused exclusively is to find a tool that hasthat: data discovery built into different data, and provide it back toisend in the development of this their MDM and data governance. He is not ausers noted

it consistent or ensure that discovery tools aspeaker responsibility. Thatyour is on thedata job of the CIO, whichare in andway. author Global 5000 enterprise . quoted If youas compare a data discovery tool, IT issues, well asthat thetomost industry

which is on really about that use allowing integrate themaster infrastructure, so case, the CDO hasa analyst data last management (MDM), single user, or and one the that is ‘data ask requirements CIO fillssavvy’, themto with management (RDM), and data governance. a tool for a single user to explore that raw data,

there isn’ttoa find business unifying layer; each user Tap here out more about Debra Logan’s creates own viewTheofChief the Data data. Officer Data research, their CIO Advisory:

discovery are a lot like Excel, in fact you Trend Gainstools Momentum. might think of Excel as a data discovery tool. It expects that you would be fine working with raw

have to have detailed data knowledge to do it. If

Company

LinkedIn


MASTER DATA MANAGEMENT

We hear about it a lot — this philosophy of the that some not be all too are familiar ‘360° viewreaders of themay customer’. What the themselves this big headache when it comes to data loss? point of picture view, of what backup complete theircloud-to-cloud clients/customers?

Contributors

actually is and how it differs from cloud backup? The 360° view is about understanding the acknowledge they ways should takeyoura Of course,your so that in many cloud-to-cloud footprint customers have across FOUNDER & PUBLISHER responsibility for you their backup, at To least business and how interact with or them. do Michael Spencer Lodge so one needs to be able to connect the pieces though they’ve moved to data the cloud. Theacross second is SaaS together, not just on the side, but the EDITORIAL select vendors which SaaS their it doesSaaS differ. Whenwho you have moveways to ainhosted David Tran ider cohesive to do a people etc. and maintain that Sylvia Entwistle Michelle Atherton as Backupify; there are some a number the market. This definitely removes of theon risks from the Successfully delivering against that vision Having a asecure second copy of thatengagement data helps requires level of understanding, Data qualityACCOUNT is a significant agenda: ‘cleaning’ EXECUTIVES avoid moments you realise too late protectthose against things when that they can’t, such as David Argent that your SaaS provider isn’t backing up all your weeks and evenJoemonths. Miranda Are large sized

The missing pieces in MDM David Waters play ayou role, peoplehow should understand Can explain it works exactly?that using a

Audio

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CONTRIBUTOR PROFILE

Which segment of your target demographic do you usable. A bank may have wealth management; it regard as your core audience? may understanding have auto-mortgage of which data or aishome used lending by whom or university and for what loanpurpose. system, Such retailapproach banking, considers personal Our only customer basebutis also probably 20-32 banking, not the commercial data banking the pathways detailsyear and of olds, the customer end-to-end etc. business processes. Once that bird’s ‘urbanites’. They’re spontaneous, and they want to eye view So of that the ‘360°’ data hasanalogy emerged, means end users as can an begin visualising, measuring and managing the events months each in advance. departments, department has a complete

Darius Clayton

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cinemachain. experiences. This makes whattowe do very social value networks. Allowing that data enrich the compelling for users.is an experienced change Darius Clayton use doesn’t necessarily thatineverybody seesa specialist and foundingmean partner Diaku. With

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IDENTITY & ACCESS MANAGEMENT

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CLOUD

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tools. Whereas a data discovery provides actually is and how it differs fromtool cloud backup?a

END USER DELETIONS – JUST

the raw data,so and capability is cloud-to-cloud a subset acknowledge that they ways should takeof ana Of course, inthismany responsibility for their backup, or at least Recently, the market discovery tools has though they’ve movedfor to data the cloud. The second is SaaS been quitewho rapidly. What you think select SaaS vendors ways inhosted which their it doesgrowing differ. When you have move to ado SaaS are the main reasons behind this? ider to do a IThis there are three primary reasons you asthink Backupify; there are some a number on thewhy market. definitely removes of the risks from the see that.a The firstsecond one is copy that there a Having secure of thathave databeen helps going to help them with other data management number of new visually tools avoid moments when you realise too that late protectthose against things thatcompelling they can’t, such as enable users to provider do discovery. Secondly, that your SaaS isn’t backing upthere’s all youra such as helping them move data between SaaS lot more data out there. Lastly, there is a significant demand for faster insightthat intousing dataa play ayou role, peoplehow should understand Can explain it works exactly? from data analysts – desire for faster data-driven take c we What

do

is

we

integrate

with

SaaS

legacy BI. that using theAPI be aware ‘Inbox Zero’When behaviour level. an may come back to haunt you. So, what are the typical use cases for a BI I think we now understand more about how working very closely with our customers to help Backupify works cloud-to-cloud baseline. We thenfor encrypt that data backup. and storeSo, it them by providing them with a single pane of Let’s take S3 an example of does a 50-person strong what other services, if any, Backupify offer? at Amazon Data Centres and we have regional glass across all of their protected SaaS data, so What’s yourincompany’s roadmap data centres the EU, in Asia Pacificlooking and herelike in that they get more value out of using those SaaS is to here generate leads funnel from on out? North America. Fromthat thatwould point ideally onwards, all through and to a sales team to finalise for an changes are pass captured and made available to be the one trusted third-party vendor to rely quick restores through our user interface that on as customers move to the cloud.

TYPICAL END USERS ACCIDENTLY DELETING A FILE AND REALISING TOO LATE


is where the future lies ifasand thewhen vast eitherMobile an admin or user can log into they experience a missing file or object; it’s really Video

hours before the It’s show goes live. That working is what as simple as that. in the background, consumers are telling us they are doing – they like to make last minute decisions and they like to do it on and promoters allow us to expose some of the best readily available, such as Google, who despite Your company first launched in London. But what managed to recover all the data for their customers. So why would we need to backup our branched your offering to local areas? cloud assets? We localise very much in London because we can I’m sureyou thattake is a penny drop ofin the oceanand as cloud, advantage financial are. Every certain town we move into has to have enough demand forhardware what we or doupgrades; and it alsoyou hasget to manage licenses or Management successfully a the specific have enough event partners inside to make app corporate and focus culture on somelike of banking. the more fun things when shows that around it comes to there IT. Butare when youanother drill into300 the markets service Banks have a tsunami of new we could moveexperienced into. level agreements of these providers, you begin to Having launched in New York, San Francisco large banks and havethey nowdorealised availability, a greatthat jobdelivering of data those as recovery. independent programmes of work is not disaster If you’ve ever seen a Google only far content tooyoucostly but moreover far tooa iscan specifically targeted ensure data Our centre, appreciate thattothey run some of the best data centres in the world, In central London around in a different ensuring that youpeople have move access to your primary way than they do inyou New York, anda so you have to data, if and when need it in very fast way. now most banks have woken up users tobased thefrom fact offer what themlarge a great service choice on But they can’t do isand protect they part of we a changing worldsome and of they are whereare they are. themselves and can go into those


reasons of how of and why people experience Which segment your target demographic dodata you

USING THE ‘INBOX

loss in the cloud. regard as your core audience? programme is no longer going to be acceptable. A

ZERO’ BEHAVIOUR

So would youisissay are some of year the most Ourwhat customer base probably olds, structural change needed in20-32 approach and

MAY COME BACK

commonto reasons for SaaS data loss? culture reduce complexity as part of a

TO HAUNT YOU.

‘urbanites’. They’re spontaneous, and they want to There are many reasons why SaaS data loss events months advance. resolve what in is in essence

a

failing

in

Outgoing, younger professionals tend to have a second copy of their data. Recent research enterprise. from The Aberdeen Group, events,third-party, comedy gigs, restaurant pop-ups or found secret that 47% of data loss a result cinema experiences. Thiswas makes what of weend do user very compelling—for program is users. it seen as IT’s responsibility, data What like are a the type of events figure CIO overseeing this? YPlan thinks we’ve heard stories of where people will Master data is probably the one resource that somebody in and thesolved first thing that they and do, The answergets is somewhat by technology is go to in and out the Of email inboxwe or need their data a lotclear of extent. course cloud because they useSothat for slicing storage and dicing some on need the to way. there malicious Another 7% malicious also want toanpersonalise events asisfarfrom as to should bepurposes. enterprise framework in possible place that reflect your individual interests. If you’re a music fan who for aare variety of reasons want to ‘have it’ at and you into certain genres, then we should the delete data. And that’s when offercompany you moreand of those types of events. Similarly if you really have a second copy cinemas in place. or like to need watchtolive comedy, open-air asset. Another

common

use

case

is

when

Everyone wants a healthy mix of things to do integrated source uploading leadsmore and but as we with builda data the business we become if you doand a secure second relevant wewithout are able to understand our working onthat the data problem with the copy, data you’re really taking some risks with your


corporate data. wewhat see companies who their preferences, based on have told us convoluted, moreLastly, duplicated andthey fragmented. A they like. As we move forward, the amount of backup, aansecond copy of that data inalso a third events will grow, but a curated will be programme create is no environment longer going to oflist be acceptable. clarity and Aa cornerstonechange of our business – we want ouraround events understanding structural to ensure is needed being in joined approach up and lostbetheir data, and we canrelevant onlypart smile to hand picked and complexity completely to you. culture tosales reduce as ofand a tell them that our customers are restoring files every 1.3you seconds from Backupify. What that How do go about ensuring is user Analyst firm Gartner says your a app Customer means resolveis that whatevery is 1.3 in seconds, essencean aadministrator failing in or an end user comes up to the Backupify site and restores a file that science they’ve found no longer exists; We’ve got a data team here and an app enterprise. that is when value toeverything: those development team. We test running gains. How we doshow you assess thatcustomers. dynamic, especially when we look at data that falls in data silos, program and — those is it that seenfall as as IT’s master responsibility, data? data images, the type of content. All these things are really of important to make sure that you’re giving Part figure likeana CIO excellent overseeing customer this? experience and consumers thesystem best possible go andthe do with it a CRM is beingreason able totoconnect suffice? something. dots Master within data isthe probably enterprise the one andresource increasingly that beyond the boundaries of the enterprise. Within That wouldevents definitely work, in some it Howenterprise many youtocurate for a ways; day? the onewould wants understand which other slicing products and dicing the some client, on its household the way. So or other there whatusually about if and when an accidental malicious We do between 20–25 events day. that But should be an enterprise framework inoraplace obviously weclient. evolveA that list will become and valueasthe streamlined master even data having a house and closing the doors; you aren’t on.key to achieving this. Beyond the boundaries of is installed alarmsweand done that you the asset. enterprise have seeneverything tremendous insight should do YPlan to protect contents. People Download fromthe your app store and have start and commercial opportunity being unlocked by planning entertainment linking uptonight’s the CRM data present in the enterprise decades now for all theberight reasons; with external sources, those social Backupify media or now lets them do the same In thing andtofollow those other public data sources. order be able to link working up with on the the data external problem sources withthethenature, data data should be sufficiently understood and of high enough quality.


convoluted, more duplicated and fragmented. A that some readers may not be all too familiar themselves big headache of whenclarity it comesand to create an thisenvironment data pointloss? of view, what cloud-to-cloud understanding to ensure being joined up backup around actually is and how it differs from cloud backup? acknowledge they ways should take a Of course,firm so that in many cloud-to-cloud Analyst Gartner says a Customer responsibility for their backup, or at least though they’ve moved to the cloud. The second is SaaS select who which their it doesSaaS differ. When you have moveways tothat ainhosted SaaS gains. Howvendors do you assess dynamic, especially when we look at data thatider fallstoin do dataa silos, and those that fall as master data? as Backupify; are some a number thefrom market. This definitely there removes of theon risks the Having secure second copy of experience that data helps Part of aan excellent customer and avoid you too late protect thingsiswhen that can’t, such as with itthose a against CRMmoments system beingthey ablerealise to connect the that SaaSthe provider isn’t backing up all your dots your within enterprise and increasingly beyond the boundaries of the enterprise. Within play enterprise ayou role, people should understand that using Can explain how it works the one wants to exactly? understand whicha other products the client, its household or other take c we What

do

is

we

integrate

with

SaaS

be using the ‘Inbox Zero’master behaviour API level. When an andaware value that the client. A streamlined data may come back to haunt you. is key to achieving this. Beyond the boundaries of Ithe think we now more aboutinsight how enterprise we understand have seen tremendous Backupify works for cloud-to-cloud backup. baseline. We thenopportunity encrypt that data unlocked and storeSo, it and commercial being by what other services, if any, does Backupify offer? at Amazon S3 Data data Centres and we have regional linking up the CRM present in the enterprise What’s yourinsources, company’s roadmap looking data the EU, be in Asia Pacific and herelike in with centres external those social media or from ondata out?From North America. that point to onwards, other here public sources. In order be able all to changes are captured and sources made available for link up with the external the nature, quick restores through our user interface that data should be sufficiently understood and of high enough quality.


either an admin or user can log into if and when they a missing file or really that experience some readers may not be object; all tooit’s familiar as simple as that. It’s in the background, working point of view, what cloud-to-cloud backup actually is and how it differs from cloud backup? Of course, so in many ways cloud-to-cloud readily available, such as Google, who despite managed to recover all the data for their SaaS customers. So When why would we need backupSaaS our it does differ. you move to atohosted cloud assets?

ider to do a

This definitely removes some of the risks from the going to help them with other data management cloud, takethings advantage of can’t, financial protect you against that they suchand as such as helping them move data between SaaS manage licenses or hardware or upgrades; you get Can you explain how it works exactly? and focus on some of the more fun things when it comeswe to IT.doButiswhen drill into with the service What we you integrate SaaS level agreements of theseAPI providers, begin an to level. you When availability, and they do a great job of data disaster recovery. If you’ve ever seen a Google working very closely with our customers to help data centre, appreciate that run baseline. We you then can encrypt that data andthey store it them by providing them with a single pane of some of the best Centres data centres theregional world, at Amazon S3 Data and weinhave glass across all of their protected SaaS data, so ensuring thatinyou to your data centres the have EU, inaccess Asia Pacific andprimary here in that they get more value out of using those SaaS data, and when From you need in a very fast way. Northif America. that it point onwards, all But whatare they can’t doand is protect users from changes captured made available for to be the one trusted third-party vendor to rely themselves andthrough we can our go into of those quick restores user some interface that on as customers move to the cloud.


CONTRIBUTOR PROFILE

either an admin or user can log into if and when they experience a missing file or object; it’s really as simple as that. It’s in the background, working

readily available, such as Google, who despite

Daniel Stevenson

managed to the data for their VP recover Business all Development customers. So whyBACKUPIFY would we need to backup our

cloud assets? Daniel

successfully

brings

Backupify’s

through strategic partnerships the going to help them with other data around management cloud, you take advantage of financial and Backupify, Daniel wasmove Director Worldwide such as helping them data of between SaaS manage licenses or hardware or upgrades; you get and focus on some of the more fun things when it comes toPrior IT. Butto when you drill into the service market. LiveVault, Daniel was level agreements these providers, you begin to responsible for of partnerships and product management for THINQ Learning Systems. availability, they do a Boston great jobUniversity of data Daniel holdsand a BSBA from

disaster recovery. IfNortheastern you’ve ever University. seen a Google and an MBA from working very closely with our customers to help data centre, you can appreciate that they run them by providing them with a single pane of some of the best data centres in the world, glass across all of their protected SaaS data, so ensuring that you have access to your primary that they get more value out of using those SaaS data, if and when you need it in a very fast way.

But what they can’t do is protect users from to be the one trusted third-party vendor to rely themselves and we can go into some of those on as customers move to the cloud. Company

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