Become an Expert Google Searcher in an Hour! Stephan Spencer! Co-Author The Art of SEO; Author Google Power Search!
w/ special guest Nancy Blachman Google Guide!
Who is Stephan? • Author of Google Power Search & Co-‐author of The Art of SEO Co-‐author of Social Ecommerce (coming) • Founder of SEO agency Netconcepts • Sold Netconcepts to Covario in 2010 • Lived in New Zealand for 8 yrs, returned to US in 2007 • Invented GravityStream, a pay-‐for-‐performance SEO technology (now RIO SEO Website OpOmizer) • Now a free agent. Launching an SEO coaching program at ScienceofSEO.com
Who is Nancy? • Co-‐author of How to Do Everything with Google • Founder/author of GoogleGuide.com, an online interacOve tutorial & reference for experienced users, novices, and everyone in between • Uses her Ome inspiring the young and the young-‐at-‐heart to explore the richness and beauty of mathemaOcs • Founded the Julia Robinson MathemaOcs FesOval, (hVp:// juliarobinsonmathfesOval.org)
Googling for Answers • But someOmes the answers are elusive – Knowledge workers spend 15-‐30% of their day searching for informaOon. More than half of their searches fail. (Source: IDC)
• Garbage In, Garbage Out – An unfocused search yields irrelevant search results
• The Key? Learn how to search smarter!
Pop Quiz! • You want to find out how many women buy cars in the United States. What’s the best Google query to find out? – what is size of female car buying market – how many women buy cars in the u.s. – market size car buyer female u.s. – market size ~car ~buyer ~female u.s. – buy cars market female OR women
Want this PowerPoint • Get ready to drink from the firehose! • Grab this PowerPoint now – Text your name and email to (608) 567-‐4350
• Take notes! By hand! – It engages a different part of your brain when you write notes by hand versus typing them in
• Learn with the intenOon of teaching it to others – Your retenOon rate goes way up!
5 Keys to Smarter Searching 1. 2. 3. 4. 5.
Cukng through the cluVer CasOng a wider net Mastering the Google interface Employing specialized search services Assembling your toolbox
1. Cukng Through the CluVer • • • • • • •
Exact phrases: “” Don’t ask a quesOon Singular vs. plural Word order Boolean logic: -‐, (), |, OR Search operators Date based searching (“More search tools”)
Search Operators filetype:
Restrict results by file type extension (pdf, doc, xls, ppt)
site:
Search a particular domain
intitle: & allintitle: Words must appear in title inurl: & allinurl: Words must appear in URL daterange:
Pages added/updated within a date range (in Julian format)
define: compare
Glossary definition Compare two things
2. CasOng a Wider Net • • • •
Asterisk wildcard operator (*) OR (|) Number ranges (..) related: operator
3. Mastering the Google Interface
4. Employ Specialized Search Services • • • •
Google Patent Search Google Books Google Scholar Google Now & Knowledge Graph (instant answers) – The Google search box is a calculator, a measurement converter, a dicOonary, a clock, a package tracker, an airline Ometable, a street map atlas, a stock Ocker, a meteorologist, and much more!
5. Assembling Your Toolbox • • • • • •
Download & install the Google Toolbar Subscribe to Google Alerts Set your Start Page Buy a reference book on Google Create a Google cheat sheet Take the GoogleGuide.com tutorial
In Summary 1. 2. 3. 4. 5.
Cut through the cluVer Cast a wider net Master the Google interface Employ specialized search services Assemble your toolbox
Q&A • What can you do tomorrow that will improve your searching prowess? Write down 3 things. Get ‘em done! • To contact me: stephan@stephanspencer.com • To get a copy of this slide deck: – email admin@stephanspencer.com – …or… – text your name and email to (608) 567-4350