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Become an Expert Google Searcher in an Hour! Stephan Spencer! Co-Author The Art of SEO; Author Google Power Search!

w/ special guest Nancy Blachman Google Guide!


Who is Stephan? •  Author of Google Power Search & Co-­‐author of The Art of SEO Co-­‐author of Social Ecommerce (coming) •  Founder of SEO agency Netconcepts •  Sold Netconcepts to Covario in 2010 •  Lived in New Zealand for 8 yrs, returned to US in 2007 •  Invented GravityStream, a pay-­‐for-­‐performance SEO technology (now RIO SEO Website OpOmizer) •  Now a free agent. Launching an SEO coaching program at ScienceofSEO.com





Who is Nancy? •  Co-­‐author of How to Do Everything with Google •  Founder/author of GoogleGuide.com, an online interacOve tutorial & reference for experienced users, novices, and everyone in between •  Uses her Ome inspiring the young and the young-­‐at-­‐heart to explore the richness and beauty of mathemaOcs •  Founded the Julia Robinson MathemaOcs FesOval, (hVp:// juliarobinsonmathfesOval.org)



Googling for Answers •  But someOmes the answers are elusive –  Knowledge workers spend 15-­‐30% of their day searching for informaOon. More than half of their searches fail. (Source: IDC)

•  Garbage In, Garbage Out –  An unfocused search yields irrelevant search results

•  The Key? Learn how to search smarter!



Pop Quiz! •  You want to find out how many women buy cars in the United States. What’s the best Google query to find out? –  what is size of female car buying market –  how many women buy cars in the u.s. –  market size car buyer female u.s. –  market size ~car ~buyer ~female u.s. –  buy cars market female OR women


Want this PowerPoint •  Get ready to drink from the firehose! •  Grab this PowerPoint now –  Text your name and email to (608) 567-­‐4350

•  Take notes! By hand! –  It engages a different part of your brain when you write notes by hand versus typing them in

•  Learn with the intenOon of teaching it to others –  Your retenOon rate goes way up!


5 Keys to Smarter Searching 1.  2.  3.  4.  5.

Cukng through the cluVer CasOng a wider net Mastering the Google interface Employing specialized search services Assembling your toolbox


1. Cukng Through the CluVer •  •  •  •  •  •  •

Exact phrases: “” Don’t ask a quesOon Singular vs. plural Word order Boolean logic: -­‐, (), |, OR Search operators Date based searching (“More search tools”)


Search Operators filetype:

Restrict results by file type extension (pdf, doc, xls, ppt)

site:

Search a particular domain

intitle: & allintitle: Words must appear in title inurl: & allinurl: Words must appear in URL daterange:

Pages added/updated within a date range (in Julian format)

define: compare

Glossary definition Compare two things






















2. CasOng a Wider Net •  •  •  •

Asterisk wildcard operator (*) OR (|) Number ranges (..) related: operator








3. Mastering the Google Interface













4. Employ Specialized Search Services •  •  •  •

Google Patent Search Google Books Google Scholar Google Now & Knowledge Graph (instant answers) –  The Google search box is a calculator, a measurement converter, a dicOonary, a clock, a package tracker, an airline Ometable, a street map atlas, a stock Ocker, a meteorologist, and much more!


5. Assembling Your Toolbox •  •  •  •  •  •

Download & install the Google Toolbar Subscribe to Google Alerts Set your Start Page Buy a reference book on Google Create a Google cheat sheet Take the GoogleGuide.com tutorial



In Summary 1.  2.  3.  4.  5.

Cut through the cluVer Cast a wider net Master the Google interface Employ specialized search services Assemble your toolbox


Q&A •  What can you do tomorrow that will improve your searching prowess? Write down 3 things. Get ‘em done! •  To contact me: stephan@stephanspencer.com •  To get a copy of this slide deck: –  email admin@stephanspencer.com –  …or… –  text your name and email to (608) 567-4350


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