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Become an Expert Google Searcher in an Hour!

Stephan Spencer!

Co-Author The Art of SEO; Author Google Power Search!

w/ special guest Nancy Blachman Google Guide!

Who is Stephan?

• Author of Google Power Search & Co-­‐author of The Art of SEO Co-­‐author of Social Ecommerce (coming) • Founder of SEO agency Netconcepts • Sold Netconcepts to Covario in 2010 • Lived in New Zealand for 8 yrs, returned to US in 2007 • Invented GravityStream, a pay-­‐for-­‐performance SEO technology (now RIO SEO Website OpOmizer) • Now a free agent. Launching an SEO coaching program at ScienceofSEO.com

Who is Nancy?

• Co-­‐author of How to Do Everything with Google • Founder/author of GoogleGuide.com, an online interacOve tutorial & reference for experienced users, novices, and everyone in between • Uses her Ome inspiring the young and the young-­‐at-­‐heart to explore the richness and beauty of mathemaOcs • Founded the Julia Robinson MathemaOcs FesOval, (hVp:// juliarobinsonmathfesOval.org)

Googling for Answers • But someOmes the answers are elusive – Knowledge workers spend 15-­‐30% of their day searching for informaOon. More than half of their searches fail. (Source: IDC)

• Garbage In, Garbage Out – An unfocused search yields irrelevant search results

• The Key? Learn how to search smarter!

Pop Quiz!

• You want to find out how many women buy cars in the United States. What’s the best Google query to find out?

– what is size of female car buying market – how many women buy cars in the u.s.

– market size car buyer female u.s.

– market size ~car ~buyer ~female u.s.

– buy cars market female OR women

Want this PowerPoint • Get ready to drink from the firehose!

• Grab this PowerPoint now – Text your name and email to (608) 567-­‐4350

• Take notes! By hand!

– It engages a different part of your brain when you write notes by hand versus typing them in

• Learn with the intenOon of teaching it to others – Your retenOon rate goes way up!

5 Keys to Smarter Searching 1.

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Cukng through the cluVer CasOng a wider net Mastering the Google interface Employing specialized search services Assembling your toolbox

1. Cukng Through the CluVer • • • • • • •

Exact phrases: “” Don’t ask a quesOon Singular vs. plural Word order Boolean logic: -­‐, (), |, OR Search operators Date based searching (“More search tools”)

Search Operators filetype:

Restrict results by file type extension (pdf, doc, xls, ppt)

site:

Search a particular domain

intitle: & allintitle: Words must appear in title inurl: & allinurl: Words must appear in URL daterange:

Pages added/updated within a date range (in Julian format)

define: compare

Glossary definition Compare two things

2. CasOng a Wider Net • • • •

Asterisk wildcard operator (*) OR (|) Number ranges (..) related: operator

3. Mastering the Google Interface

4. Employ Specialized Search Services • • • •

Google Patent Search Google Books Google Scholar Google Now & Knowledge Graph (instant answers) – The Google search box is a calculator, a measurement converter, a dicOonary, a clock, a package tracker, an airline Ometable, a street map atlas, a stock Ocker, a meteorologist, and much more!

5. Assembling Your Toolbox • • • • • •

Download & install the Google Toolbar Subscribe to Google Alerts Set your Start Page Buy a reference book on Google Create a Google cheat sheet Take the GoogleGuide.com tutorial

In Summary 1.

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Cut through the cluVer Cast a wider net Master the Google interface Employ specialized search services Assemble your toolbox

Q&A • What can you do tomorrow that will improve your searching prowess? Write down 3 things. Get ‘em done!

• To contact me: stephan@stephanspencer.com • To get a copy of this slide deck: – email admin@stephanspencer.com – …or…

– text your name and email to (608) 567-4350