Fifth Entrepreneurs Inspire Conference by Emad Rahim, DM, PMP

JOIN THE ENTREPRENEURIAL REVOLUTION

2014

Presented by the

Tuesday April08 2014 Cox Business Center Tulsa, Oklahoma

Table of Contents 1 Welcome Letter

2 Thank You to our Sponsors

4 Conference Agenda

6 Conference Map

7 Proclamation

8 Keynote Speakers

11 Morning Breakout Sessions

20 Morning Panel

24 Afternoon Breakout Sessions

Welcome to the Entrepreneurs Inspire Conference! It’s a new day for the Riata Center and our entrepreneurs’ Inspire conference! For the last four years, we have held our conference for women entrepreneurs in Oklahoma City. This fifth year, we are holding our new conference, Entrepreneurs Inspire, in Tulsa and the emphasis is on all entrepreneurs. Welcome to Inspire 2014! Inspire 2014 is for everyone because entrepreneurship is a possibility for everyone. And you will be part of an exciting program of speakers, panels, topics, and fun. As always, you will have the chance to hear from those who have experienced success and failure, made right moves and wrong moves, faced opportunities and obstacles. But do more than just listen: We hope to inspire you to be a part of the day — to ask your questions, share your ideas, make new contacts, revive old contacts and get involved. Go through our new program booklet to see the exciting program we have planned for you. And look at our special sponsors who helped make this happen for you here in Tulsa. We are especially pleased to bring you our national keynote speakers and the important new emergence of social entrepreneurship on the venture horizon. Social entrepreneurship is joined by intrapreneurship — entrepreneurial practices that happen within corporations. It is important that we all see entrepreneurship beyond starting new businesses. Intrapreneurship accounts for a huge part of this country’s economy, and we need to learn more about this because many of you are intrapreneurs.

32 Afternoon Panel

We want this Inspire conference to be a rewarding and valuable experience for you all. Don’t miss the afterconference festivities at the Inspire Expo and Networking Reception for more networking, business exhibits, giveaways, book signings, entertainment and a cash bar.

37 Sponsors

And when the day is over, access our resources on riata.okstate.edu/inspire for our website links, articles, guides and information on many aspects of entrepreneurship. Enjoy the day and welcome to the Inspire family!

Entrepreneurs Inspire Conference

@OSUInspire

#InspireOK

Powerpoints are available at riata.okstate.edu/inspire Entrepreneurs Inspire Conference • 2014

Craig E. Watters Director, Riata Center for Entrepreneurship Carl Thoma Distinguished Clinical Professor in Entrepreneurship School of Entrepreneurship at the Spears School of Business Oklahoma State University

Imagine > Believe > Create

2014 • Entrepreneurs Inspire Conference

Thank You to our Sponsors Silver Sponsors

Supporting Sponsors D E PA R T M E N T O F

Wellness

Academic Sponsors two years in a row.

Promotional Sponsors

Entrepreneurs Inspire Conference â&#x20AC;˘ 2014

2012 Nasdaq Center of Entrepreneurial Excellence Award.

Conference Agenda

8-8:30 a.m.

8:30-9 a.m.

11:15 a.m.-12:15 p.m.

Welcome & Opening

12:30-1:30 p.m.

OSU Riata Center for Entrepreneurship

9-10 a.m.

The Art of ImproviZEN: How to yes your way to a more productive and harmonious workplace

David Wilk, co-founder, Four-Day Weekend

10-10:05 a.m.

10:05-10:15 a.m.

10:15-11:15 a.m.

Greenwood

Cherry Street

Blue Dome

Brady

Brookside

Announcements & Proclamation Break Morning Concurrent Break-out Sessions MORNING SESSION Launching a Business: The First 100 Days Bruce Barringer, N. Malone Mitchell Jr. Chair; head, School of Entrepreneurship, Oklahoma State University

10 Tips to “Go and Grow” Your Social Media Marketing Paige Cahill, regional development director, Constant Contact

Being a 21st Century Entrepreneur Jacqueline Cornaby, founder, Jacqueline International Inc.

Design Intrapreneurship Programs to Unlock Innovation and Creativity

Afternoon Concurrent Break-out Sessions

AFTERNOON SESSION

Greenwood

The Myths of Creativity

Brady

Blue Done

Cherry Street

Brookside

Utica

David Burkus, assistant professor of management, College of Business, Oral Roberts University and founder, LDRLB

Become a Success Story Jacqueline Cornaby, founder, Jacqueline International Inc.

Life is No Fairy tale, But It Has Moments; Be Prepared Cinderella Field, founder, Cinderella Chats

Utilize Intrapreneurship Programs to Recruit and Retain Key Employees Howard Haller, CEO, Intrapreneurship Institute

Finding Funding to Grow Your Venture Sue Malone, CEO, Strategies for Small Business

How to Become a Social Media Rockstar: Tips & Tricks that Work Cindy Morrison, founder, SocialVention

Branding Your Personal Story into a Powerful Business Emad Rahim, entrepreneur in residence, Oklahoma State University

The Minority Factor Challenges of Entrepreneur-ing

Top 10 Ways to Create Value Through Operations

Elizabeth Mee Payne, Riata Fellow for Entrepreneurship, Oklahoma State University (Moderator)

Mark Masters, CEO, Chloeta Fire

Jill Reyna, Native American business resource coordinator, Choctaw Nation of Oklahoma

Rose Washington, executive director, Tulsa Economic Development Corporation (TEDC)

Francisco Trevino, executive director, Tulsa Hispanic Chamber

Dr. Joseph Grzywacz, director of the Center for Family Resilience, Oklahoma State University

Patricia Henriques, entrepreneur in residence, Oklahoma State University

Finding Funding to Start Your Venture Sue Malone, CEO, Strategies for Small Business

Serendipity: Discovering My Perfect Job Without Even Trying Layne Norton, founder, BioLayne

Riverside

The New Faces of Entrepreneurship (and Where the Next Billion Dollar Business Will Come From)

Scott Phillips, CEO, Isocentric Networks

1:30-2:30 p.m.

The Sustainable Oklahoman Artist

Lloyd Caldwell, associate professor of performance, Oklahoma State University (Moderator)

Vicky Rowe Berry, director, OSU Museum of Art

Julia Kirt, executive director, Oklahoma Visual Arts Coalition

Julie Pearson Littlethunder, visiting assistant professor, Oklahoma Oral History Research Program, Oklahoma State University

Kathy McRuiz, Hardesty Arts Center director, Arts & Humanities Council of Tulsa

Amber Sharples, executive director, Oklahoma Arts Council

Utica

Networking Lunch

Howard Haller, CEO, Intrapreneurship Institute

Registration and Continental Breakfast

Entrepreneurs Inspire Conference • 2014

2:30-3:30 p.m.

3:30-5 p.m.

FEEDing the Future: The Power of Social Business Lauren Bush Lauren, founder & CEO, FEED Projects

The Want is More Important than the How Jason Jannati, co-founder, greeNEWit

Entrepreneurs Expo and Networking Reception Networking opportunities, business exhibits, and giveaways

2014 • Entrepreneurs Inspire Conference

Conference Map EXIT TO PARKING GARAGE

WEST MEETING ROOMS

DROP OFF LANE

Entrepreneurs Inspire Conference • 2014

RIVERSIDE

UTICA

BRADY

BLUE DOME

BROOKSIDE

CHERRY STREET

GREENWOOD

SERVICE CORRIDOR

ROLL UP DOOR

NORTH BALLROOM GALLERY

GREEN ROOM

TULSA BALLROOM

REMOVABLE WALL

3RD STREET

Keynote Speakers

The Art of ImproviZEN:

FEEDing the Future:

How to yes and your way to a more productive and harmonious workplace.

The Power of Social Business

David Wilk, co-founder, Four-Day Weekend

Lauren Bush Lauren, founder & CEO, FEED Projects

David Wilk is a founding member of the Four-Day Weekend Comedy Theater in Fort Worth, Texas. Born in Tulsa, Okla., Dave is a graduate of the Second City Conservatory in Chicago. In addition to having performed more than 5,000 live shows, Dave also travels nationally and internationally to host events and do keynote addresses for corporate clients. His client list reads like a who’s who of the Fortune 500. You may (or may not) recognize Dave from one of his many national commercial campaigns for such companies as Dish Network, Rent-A-Center, Papa John’s, Charles Schwab and Frito-Lay. Dave has appeared in many films you’ve never seen.

Lauren Bush Lauren is the founder and CEO of FEED Projects, a company with the simple mission of creating products that help feed the world. In 2004, Lauren became an honorary student spokesperson for the U.N. World Food Programme. In that role, she traveled to various countries and learned about the issues of hunger and poverty firsthand. Coming back to America, Lauren was inspired to create a consumer product that would engage people in the seemingly overwhelming fight to end world hunger. In 2005, she conceptualized the idea for FEED by designing the initial FEED 1 bag which, when purchased, feeds one child in school for one year. In 2007, FEED Projects was founded. Every product sold has a measurable donation attached to it and, over the past five years, FEED has donated more than $6 million and has been able to provide nearly 60 million meals globally through the U.N. World Food Programme.

Dave and Four-Day Weekend were keynote presenters at the U.S. Congress Democratic Caucus Issues Conference in Cambridge, Md., where they received a standing ovation and met President Barack Obama. He and Four Day also shared the stage with former President George W. Bush on Sept. 11, 2012, in Las Vegas. Dave and Four-Day Weekend received the Key to the City of Fort Worth for being “Fort Worth’s Greatest Ambassadors” in 2011. Dave co-created and sold a half-hour television comedy pilot to 20th Century Fox. He and his Four-Day Weekend colleagues just published their first book, The Art of ImproviZEN. The book blends the tenets of improvisation with the principles of Zen, creating a road map to communicate effectively and marry creativity and commerce for a harmonious work environment. (If you ask him, he’ll probably give you a copy. He’ll definitely give you a copy. There’s a good chance he’ll force you to take a copy)

What Inspires Me?

FEED has also supported nutrition programs around the world and in the U.S. through organizations such as UNICEF and DonorsChoose.org and forged successful relationships with companies such as Disney, Pottery Barn, Clarins Group, Godiva, Whole Foods Market, Gap, Toms, Amazon, DKNY, HSN, Bergdorf Goodman, Links of London and Judith Leiber.

“I am inspired to help FEED those who are hungry by using my passion for design and entrepreneurship.”

Lauren is also chairman of the board of the FEED Foundation, a 501(c)(3) nonprofit organization that supports programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world. For her work with FEED, Lauren was named one of Fortune magazine’s “Most Powerful Women Entrepreneurs” in 2009 and one of Inc. magazine’s “30 Under 30” in 2010. Lauren was born in Denver and grew up in Houston. She graduated from Princeton University in 2006 with a bachelor’s degree in anthropology and a certificate in photography. She now resides in New York City, where she works on FEED and other socially conscious ventures.

About Four Day Weekend The Four-Day Weekend Theater in Fort Worth, Texas, is home to Four Day Weekend, a critically acclaimed comedy troupe that performs a live show with sketches, scenes and songs created from audience suggestions and participation. Completely improvised each Friday and Saturday night, the performance is an interactive experience. By combining interactive video and music with the improvisational skill of the talented cast, Four-Day Weekend creates an environment that is entertaining, educational and impressive. Nationally, the troupe has performed across the United States and was a keynote presenter at the U.S. Congress Democratic Caucus Issues Conference in Cambridge, Md. They received a standing ovation and met President Barack Obama, Vice President Joe Biden and House Minority Leader Nancy Pelosi. Four-Day Weekend shared the stage with keynote presenter former President George W. Bush on Sept. 11, 2012, in Las Vegas. Internationally, Four-Day Weekend has performed shows in Canada, Bermuda, Costa Rica, England, Singapore, Hong Kong and Belize.

The Four Day Weekend cast members have starred in hundreds of national television commercials (for such companies as McDonald’s, Charles Schwab, Polaroid, Papa John’s and more), have served as national spokesmen for Whataburger, Dish Network, Walt Disney World’s 50th anniversary, Pringles and Church’s Fried Chicken; and have appeared in several major motion pictures, including Dr. T and the Women, My Boyfriend’s Back, Killing Down and Drop Dead Sexy. Additionally, Four-Day Weekend recently published a book, The Art of ImproviZEN. The book blends the tenets of improvisation with the principles of Zen, creating a road map to communicate effectively in the workplace and learn to live and work as a true team.

Entrepreneurs Inspire Conference • 2014

About FEED Projects After witnessing the effects of hunger firsthand when traveling as a United Nations World Food Programme student spokesperson, Lauren Bush Lauren founded FEED in 2007 with the mission of “creating good products that help FEED the world.” Every product sold has a measurable donation attached to it and, to date, the social business has been able to provide more than 75 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing more than 3.5 million children with vitamin A supplements through UNICEF. Over the past seven years, FEED has forged successful partnerships with companies such as Target, Disney, Pottery Barn, Clarins Group, Whole Foods, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva and Toms. FEED products are available online and at retail locations around the world. For more information, visit www.FEEDprojects.com or follow FEED on Facebook (FEED Projects) and Twitter (@FEEDProjects).

2014 • Entrepreneurs Inspire Conference

Keynote Speakers

The Want is More Important Than the How Jason Jannati, co-founder, greeNEWit Insightful, driven and passionate, Jason Jannati is a devoted brand strategist and leader in energy efficiency. He has played a key role in fostering the development of important relationships within the energy efficiency industry. As co-founder and chief communication officer of greeNEWit, Jannati is responsible for defining the high-level strategic direction of marketing and affiliate partner initiatives. He has helped greeNEWit reach revenue goals by communicating concept-to-reality ideas that bring brand awareness and sales to new heights.

What Inspires Me? “It takes pressure to create diamonds.”

Jannati helped greeNEWit grow from a startup with no credit to a multimillion-dollar enterprise with a culture that thrives on solving challenges. Recognized by the Baltimore District’s SBA office as the top young entrepreneur of 2011, Jannati is devoted to developing social programs that have an environmental focus. Some of his endeavors include co-creating the first solar powered music festival in 2008 and co-starting the OUR Schools Program and Agents of Change division within greeNEWit. He is also a founding member of the Howard County Green Business Council in Maryland.

MORNING Launching a Business: Morning Breakout Sessions The First 100 Days

Bruce Barringer, N. Malone Mitchell Jr. Chair; head, School of Entrepreneurship, Oklahoma State University Bruce Barringer is a professor and holds the N. Malone Mitchell Jr. Chair at Oklahoma State University. He is also the head of the School of Entrepreneurship. His research interests are in feasibility analysis, business planning and the business startup process. Previously, he served on the faculty of the University of Central Florida. He obtained his doctorate from the University of Missouri and his MBA from Iowa State University. His research has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship and several other outlets. He is the author or co-author of five books, including Entrepreneurship: Successfully Launching New Ventures; Preparing Effective Business Plans; The Truth About Starting a Business; What’s Stopping You? Shatter the 9 Most Common Myths Keeping You From Starting Your Own Business; and Launching a Business: The First 100 Days.

Launching a Business: The First 100 Days

What Inspires Me? “The joy I get from watching students realized their entrepreneurial dream.”

This session focuses on the tasks that a business owner must complete in the first 100 days of launching a business. Think of it this way: Imagine you’ve conceived a business idea, written a business plan, raised seed capital and are set to launch your business on May 1. Now, what would you actually do on May 1, May 2, May 3, and so forth? How would you set your priorities? How would you know which tasks are the most urgent? Although the answers to these questions vary depending on the business, there is a set of key activities that all businesses must accomplish to get off to a good (and legally proper) start. To help you prioritize and track the activities that must be completed at the onset of a business, the session will teach you how to set up a “First 100 Days Plan” for a business (with a template distributed during the session).

About greeNEWit GreeNEWit is an energy solutions company founded to help build sustainable communities and better economies through conserving the use of natural resources. We provide energy and water saving upgrades that help residents and businesses save money on their energy bills and reduce their carbon footprint. We also act as an information source for people to better understand how we use, produce and think about our energy with a goal of inspiring positive action to make a change. It is our practice to support and educate others on the different types of energy and how to conserve resource consumption. As the 2012 Maryland Green Entrepreneurs of the Year and part of Home Energy Magazine’s Top 30 under 30 for 2014, our goal is to promote sustainability, reduce consumption, eliminate waste and reform our relationship with the environment.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

MORNING 10 Tips to “Go and Grow”

Morning Breakout Sessions Your Social Media Marketing

What Inspires Me? “I love being able to “Coach & Connect” small business & non-profits to best practices, tools, tips, and people that can help them GROW their organization and results!”

Paige Cahill, regional development director, Constant Contact

Jaqueline Cornaby, founder, Jacqueline International Inc.

Paige Cahill is Constant Contact’s regional development director for the central Midwest. Paige is a small business marketing expert who “coaches and connects” small businesses and nonprofits with online marketing tools, tips, strategies, resources and people. The last business she owned was a direct marketing firm that allowed her to coach thousands of small businesses to expand with online and offline marketing strategies. Paige delivers real-world examples, tools, and strategies to more than 10,000 plus small business owners annually to help them drive stellar results immediately.

Jacqueline is a spokesperson for empowerment. As an international speaker, life coach and founder of Jacqueline International Inc., her career path came from her experience as a lead coach and speaker in Tony Robbins’ life-coaching organization.

Her seminar is for small businesses or nonprofit organizations that are just starting or are new to social media. Learn how social media can help feed your business or organization with more customers, referrals, donations, members, prospects and results.

Jacqueline invites your potential to come out and play big on the planet for realizing your desires in both life and enterprise.

Being a 21st Century Entrepreneur

• Why small businesses and nonprofits are using social media to grow.

• Tips on how to grow and promote your social media channels.

• Replace disempowering beliefs with empowering beliefs

• What social media marketing really is and isn’t.

• Ideas for crafting up content that will increase your engagement and customer loyalty.

• Implement what’s next for you as a 21st century entrepreneur

• 10 social media tips and best practices to help you grow your social media marketing.

• Understanding competition vs. collaboration as it relates to a successful enterprise

What Inspires Me? “To Call Myself to BE MORE and Empower others to play fully as the person they were intended to Be!”

• How email marketing campaigns can help you grow your social media marketing.

About Constant Contact Constant Contact is providing small businesses, nonprofits and other organizations affordable and easy-to-use online marketing tools to help stay in “Constant Contact” with customers, donors and volunteers. Our leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by personalized coaching and award-winning product support — help all types of small businesses, nonprofits and organizations find new customers, drive repeat business and generate referrals. The company further supports small organizations through an extensive network of consultants/resellers, technology providers, franchises, and national associations. Check out our free online tutorials and webinars at www.ConsantContact.com/learning-center.

Entrepreneurs Inspire Conference • 2014

She is known for her transformational coaching. Her clients include entrepreneurs, CEOs and professionals around the world.

• Embodying an entrepreneur: Inside secret to the power of thought in relation to successful entrepreneurs

You’ll learn:

• Free technology tools that can help you manage, monitor and measure your online brand and marketing.

MORNING 21 Century Entrepreneur Morning Breakout Sessions

About Jacqueline International, Inc. Jacqueline International, Inc.

www.jacquelineinternational.com Jacqueline@jacquelineinternational.com Subscribe to Jacqueline’s Monthly Coaching Newsletter: Text 22828 EMPOWER

2014 • Entrepreneurs Inspire Conference

MORNING Design Intrapreneurship Programs

Morning Breakout Sessions to Unlock Innovation and Creativity

“Strive not to be a success, but rather to be of value.”

Top 10 Ways

MORNING

to Create Value through Operations

Howard Haller, CEO, Intrapreneurship Institute

Patricia Henriques, entrepreneur in residence, Oklahoma State University

Intrapreneurship expert Howard Edward Haller inspires leaders serious about growth to nourish the intrapreneurship flame to ignite innovation; recruit, develop and retain key employees; unlock product creation; expand market share; and achieve and sustain higher profits.

Patricia Henriques is an accomplished executive and successful entrepreneur with more than 30 years of experience in strategic business planning, organizational growth, business process re-engineering and financial management. A relationshipdriven serial entrepreneur, Henriques led Management Alternatives for 20 years from startup to an industry-recognized national leader in corporate relocation management, providing outsourced services to a diverse client base before selling the company in 2002. As founding principal of the Henlee Group, a Washington D.C.-based consulting practice, she works with executives to develop sound business strategies for emerging and high-growth companies.

What Inspires Me?

Morning Breakout Sessions

He also co-founded technology firm Retix, took it public and later sold it to Crédit Lyonnais Bank.. In his book, Intrapreneurship: The Secret, Howard reveals:

–Albert Einstein

• Ten uncommon and effective ways to encourage innovation, risk-taking and out-of-the-box thinking

• Three enduring benefits to expect when intrapreneurship ignites within your organization

• Nine essential habits of highly effective and successful intrapreneurs

• One truth about intrapreneurship as a strategic business tool that can change the game for your organization forever

• Six powerful ways to build a culture of intrapreneurship

Design Intrapreneurship Programs to Unlock Innovation and Creativity Successful companies encourage employees to think outside the box to fuel business growth. New innovations, whether it is a product or a service, give a corporation competitive advantages. Intrapreneurs are both innovators and integral to invention. They generate exciting new ideas and solutions that benefit their corporations. They are consistently creating ideas for products and services that are unique, new, relevant and important. These products and services fulfill the needs of clients within a specific market or society. Innovation propels companies forward, boosts their profitability and allows them to expand faster.

In recent years, she has held a variety of appointments in higher education developing and delivering coursework and programs in entrepreneurship, including her current appointment at Babson College’s Center for Women’s Entrepreneurial Leadership and as the OSU Riata Center’s Distinguished Visiting Entrepreneur-in-Residence, a position she also held from 2009–2011. Her other appointments include fellow at the National Center for Veterans Studies at the University of Utah; the Thoma Family Distinguished Clinical Professor in Entrepreneurship at Oklahoma State University; visiting professor of practice in entrepreneurship at Simmons College School of Management in Boston; and visiting entrepreneur in residence at Syracuse University’s Whitman School of Management.

What Inspires Me? Need Quote

Top 10 Ways to Create Value through Operations Do you know what it’s like to do business with your company? Have you ever tried walking in your customer’s shoes? It’s all about operations. In this session, we will explore the most important factors involved in delivering your product or service. From front stage (what the customer sees) to backstage (what it takes to make it happen), we will explore the top 10 ways to create value through operations.

About Intrapreneurship Institute Howard E. Haller and the Intrapreneurship Institute equip companies and organizations to effectually use intrapreneurship programs to increase innovation, recruit and retain key employees, unlock product creation, expand market share, sustain higher profits, and improve job satisfaction. He offers keynotes, senior executive briefings and workshops on how to structure and build a strong profitable intrapreneurship programs within your organization.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

MORNING Finding Funding to Start Your Venture

Morning Breakout Sessions

Serendipity:

MORNING

Discovering My Perfect Job Without Even Trying

Sue Malone, CEO, Strategies for Small Business

Layne Norton, founder, BioLayne

Sue is the top loan provider for the SBA Patriot Express Program and SBA Export Express and director of marketing for Superior Financial Group. Sue’s involvement began in 2002. Since then, Sue has helped fund more than 41,000 SBA loans. Her goal is to fund 100,000 small businesses.

Layne Norton discovered a passion for weight lifting as a teenager, inspiring him to pursue the science of metabolism. His bachelor’s degree is in biochemistry from Eckerd College; he also holds a doctorate in nutritional sciences from the University of Illinois. His doctoral thesis examined how the leucine content of different protein sources can affect protein quality. Layne also enjoyed a successful competitive career in natural bodybuilding and powerlifting, earning a pro card in both and winning the heavyweight class at the 2010 IFPA Pro International. He owns BioLayne LLC, a consulting company specializing in nutrition and training consults for highlevel physique competitors and athletes. He has been published in numerous journals and magazines including the Journal of Nutrition, Journal of Nutrition and Metabolism, American Journal of Physiology, Muscular Development Magazine, Planet Muscle, Muscle Insider, FitnessRX, Oxygen and others. He has given seminars at numerous universities, businesses, trainers and coaches around the globe.

Finding Funding to Start Your Venture Did you ever think about starting your business and need funding? Well, there is funding available, even for startups, and we’ll go over this practical and honest approach in this seminar.

What Inspires Me? “To help business start or expand with the capital they need, to give them the tools to be a highly successful enterprise.”

What Inspires Me? “Unless a man takes on more than he can possibly do, he will never do all he possibly can.”

Serendipity: Discovering My Perfect Job Without Even Trying Layne Norton will share the story of how his love for bodybuilding intertwined with his pursuit of science and landed him where he is today. From a skinny teen who was bullied and picked on and who believed he wanted to be a marine biologist, to a confident adult and successful businessman and competitor, the overwhelming theme of his success has been to “work harder than everyone else you know, and never compromise your integrity.”

About BioLayne BioLayne LLC is a consulting company that provides coaching, seminars and training camps to physique competitors, athletes and fitness enthusiasts around the world.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

MORNING The New Faces of Entrepreneurship

Morning Breakout Sessions

Notes

Where the Next Billion-Dollar Businesses Will Come From

Scott Phillips, CEO, Isocentric Networks Scott is a serial entrepreneur, community builder and thought leader on emerging trends and technologies. Scott’s current passion lives at the nexus of entrepreneurship, the maker movement and civic hacking, three transformative movements that he says are democratizing how we live, work and play. Scott’s community building is focused on fostering innovation, inspiring creativity and enabling serendipity, which he says are critical to a vibrant sustainable entrepreneurial ecosystem.

What Inspires Me? “Community makes the world possible.”

Scott is the founder of Civic Ninjas and co-founder/CEO of Isocentric Networks. He has a master’s degree in mechanical engineering from Northwestern University, has served on multiple boards and has been the founder/organizer of multiple events including Ignite Tulsa, Tulsa Startup Weekend and Maker Faire Tulsa. Scott has received a Tulsey Above and Beyond Award and in 2013 was one of eight people recognized nationally in 2013 by the White House as a Champion of Change in Civic Hacking.

The New Faces of Entrepreneurship Where the Next Billion-Dollar Businesses Will Come From Civic Hacking — How disrupting the status quo in a $140 billion government software market is creating unprecedented entrepreneur opportunities. Maker Movement — How access to low-cost rapid prototyping, crowd funding and online marketplaces such as Etsy are democratizing and enabling product based business opportunities. Web Next — How the evolution of the Facebook generation is creating unique web opportunities around life milestones as the Facebook generation ages.

About Isocentric Networks Isocentric Networks is Oklahoma’s premier data center services company providing managed web hosting and co-location services to a national customer base. Isocentric focuses on providing missioncritical solutions with high availability, multiredundant server and network architectures. Isocentric also has significant expertise in providing turn-key streaming video services to a global audience. Isocentric’s diverse client list includes the Cherokee Nation, Griffin Communications, TD Williamson, ONEOK, Occidental Petroleum, HootSuite, Hasbro, Thomson Reuters, Wal-Mart and ESPN, among others. Scott is also founder of Civic Ninjas, a nonprofit dedicated to the growth and evolution of the civic hacking movement. Civic hacking is an emerging movement where civic-minded software developers come together to solve some of the world’s toughest community and municipal problems. Civic Ninjas is uniting dedicated teams, building systems and adding the support structure to support the movement’s long-term impact and sustainability.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

Morning Panel The Sustainable Oklahoma Artist Being entrepreneurial is an art requiring creative thinking, passion and dedication. Who better understands this process than an artist? Trends in the business and arts worlds allow artists to find the means to support themselves and profit from their life’s passions. In order to nurture this trend, our educators and communities need to know how to best encourage artists to make an independent living as an artist and an entrepreneur as the lines between commercialization and art for art’s sake continue to blur. The panel will discuss ways to foster the entrepreneurial spirit among local artists and the resources that are available to them.

Moderator Lloyd Caldwell, associate professor of performance, Oklahoma State University Lloyd Caldwell is a fight director, stunt coordinator and business consultant to the action entertainment industry. Through his company, Bladework, he has provided a wide variety of services to clients such as Universal Studios, British Actors Equity Association, Actionpact Amsterdam, Youngblood Ltd., and Broad Motion Entertainment (Los Angeles). In a career spanning 30 years, he has appeared off-Broadway and regionally, in feature films and on television; his fight choreography credits include the New Globe Theatre in London, the Donmar Warehouse, the Berlin Opera, the Banff Center for the Arts, the Stratford Festival in Ontario and the Edinburgh Fringe Festival. In June 2001, Lloyd completed a five-year appointment as executive director of IOSP/FDI, the international service organization for fight directors and stunt people.

Panelists Vicky Rowe Berry, director, OSU Museum of Art Victoria joined the OSU family in January 2013 as the founding director of the OSU Museum of Art. She serves as the state representative for the Alliance of Academic Museums and Galleries and a peer reviewer for the Accreditation Commission of the American Alliance of Museums and has been a grant reviewer for the Institute of Museums and Library Services. Before joining OSU, she was the executive director and chief curator for the Nora Eccles Harrison Museum of Art at Utah State University since 2003. In 2010, she completed the Getty’s Museum Leadership Institute at Claremont Graduate School in Claremont, Calif. In 2008, she was appointed to serve on the Utah Arts Council Board of Directors by Gov. John Huntsman. She has been an advocate for arts education throughout the state. Victoria has a master of fine arts degree in studio art and a bachelor’s in art education.

Julia Kirt, executive director, Oklahoma Visual Arts Coalition As executive director of the Oklahoma Visual Arts Coalition since 1999, Julia has worked to create resources for rural, urban, emerging and experienced artists and transform Oklahoma’s valuation of artists. She was honored as the “Emerging Leader” by Americans for the Arts in 2008 and participated in the 2009 Leadership Institute organized by the National Alliance for Media Arts and Culture funded by the Andy Warhol Foundation. Julia completed a master’s in art history at the University of Oklahoma and earned a bachelor’s in communication studies from Macalester College in St. Paul, Minn.

Julie Pearson-Little Thunder, visiting assistant professor, Oklahoma Oral History Research Program, Oklahoma State University Julie Pearson-Little Thunder joined the Oklahoma Oral History Research Program at the OSU Library in September 2010. She holds a doctorate from the University of Kansas and specializes in Native theater; however, oral histories and oral history methodology have always been an important part of her work. Pearson-Little Thunder has taught in a variety of institutions, including Haskell Indian Nations University and written extensively about the Native art scene for Oklahoma Today and Southwest Art magazine.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

Morning Panel

Notes

Panelists continued Kathy McRuiz, Hardesty Arts Center director, Arts & Humanities Council of Tulsa ???

Amber Sharples, executive director, Oklahoma Arts Council Amber Sharples has a bachelor’s and a master’s in art history from the University of Oklahoma and a graduate certificate in museum collections management and care from George Washington University. Amber joined the Oklahoma Arts Council in 2006 after working as a public affairs and communications coordinator at the U.S.-Mexico Foundation for Culture in Mexico City. As executive director of the Oklahoma Arts Council, she works with the board and staff to implement agency goals and objectives and responds to the needs of the state’s arts community through financial support, services and advocacy. She serves on various boards including the State Capitol Preservation Commission, Arts Standards Committee, Friends of the Mansion, Mid-America Arts Alliance, State of Creativity, Native American Cultural and Educational Authority and the Governor’s Innovation Index Task Force.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

AFTERNOON The Myths of Creativity Afternoon Breakout Sessions

David Burkus, assistant professor of management, College of Business, Oral Roberts University and founder, LDRLB David Burkus is the author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas. He holds a doctorate in strategic leadership from Regent University.

What Inspires Me? “I’m inspired by bringing good ideas to great people.”

His work on leadership, innovation and strategy has been published in numerous scholarly journals and practitioner publications. He is a contributing writer for Forbes, 99U, Psychology Today and the Harvard Business Review blog. His work has also appeared in Fast Company, Inc., Bloomberg BusinessWeek, and the Financial Times. As a speaker, he has delivered keynotes and lectures to a diverse set of audiences, from startups to Fortune 500 companies to the U.S. Naval Academy.

AFTERNOON Become a Success Story

Afternoon Breakout Sessions

Jaqueline Cornaby, founder, Jacqueline International Inc. Jacqueline is a spokesperson for empowerment. As an international speaker, life coach and founder of Jacqueline International Inc., her career path came from her experience as a lead coach and speaker in Tony Robbins’ life-coaching organization. She is known for her transformational coaching. Her clients include entrepreneurs, CEOs and professionals around the world. Jacqueline invites your potential to come out and play big on the planet for realizing your desires in both life and enterprise.

What Inspires Me?

David is an assistant professor of management at the College of Business at Oral Roberts University, where he teaches leadership, creativity, strategy and organizational behavior. He is a fellow of the Royal Society for the Arts and was named an Expertin-Residence by Creative Oklahoma. David is the founder and host of LDRLB, a podcast that shares insights from research on leadership, innovation, and strategy.

“To Call Myself to BE MORE and Empower others to play fully as the person they were intended to Be!”

The Myths of Creativity Why are some people consistently creative and others strikingly unoriginal? David considers the various myths we apply when trying to encourage creativity and offers well-researched facts in their place. Using insight from the wealth of research on organizational creativity, David provides practical implications and realistic strategies for encouraging innovation.

About LDRLB LDRLB (pronounced “leader lab”) is a podcast that shares insights from research on leadership, innovation and strategy. We feature content and interviews with some of the brightest minds in the field of leadership, innovation, strategy, talent management and organizational behavior.

Entrepreneurs Inspire Conference • 2014

About Jacqueline International, Inc. Jacqueline International, Inc.

www.jacquelineinternational.com Jacqueline@jacquelineinternational.com Subscribe to Jacqueline’s Monthly Coaching Newsletter: Text 22828 EMPOWER

2014 • Entrepreneurs Inspire Conference

AFTERNOON Life Is No Fairy tale, But It Has Moments:

Afternoon Breakout Sessions Be Prepared

“Be true to you and keep your head, heels and standards high.”

to Recruit and Retain Key Employees

Cinderella Field, founder, Cinderella Chats

Howard Haller, CEO, Intrapreneurship Institute

If you want “the real 411” about the fairy tale life, there’s only one woman to ask: Cinderella Field. Yes, that’s her real name.

Irrepressibly creative and a dreamer who loves to write and share stories, Cinderella Field is finding new ways to invest her passion for women’s whole-heartedness.

What Inspires Me?

AFTERNOON Utilize Intrapreneurship Programs Afternoon Breakout Sessions

She is inspiration to those who need encouragement and shared sentiment. Cinderella built a career in sales and marketing in the retail industry before turning her skills into her own business. When not at her writing desk, she can be found organizing events for nonprofit clients or hosting Cinderella Circles — celebrations for women who enjoy indulging in good company and great food. Looking for Prince Charming, Before You Lose Your Glass Slipper is her first book and will be available on April 10 from www.CinderellaChats.com. Cinderella lives in Tulsa, Okla., with her husband of 20plus years. She has two grown children and a grandson, and most days you can find her in her creative studio that she refers to as “The Parlor” with loyal canine companions.

Life Is No Fairy tale, But It Has Moments: Be Prepared Learn how to find balance in the everyday hectic life a woman entrepreneur, wife, mother and friend. Cinderella speaks from the voice of shared sentiment. Cinderella shares her experiences and walks you through the process she learned while searching for the secret to having it all. Life is a balancing act; the recipe for success is a full cup of preparedness, a dash of right timing and a big scoopful of perseverance.

Howard, who holds a doctorate in leadership studies from Gonzaga University, defines intrapreneurship as the practice of entrepreneurial techniques in corporations. He has taken multiple ventures to millions in revenue in four years or less each and built a series of profitable intrapreneurial entities within such companies as PR1ME Computer, Anaconda-Ericsson Inc. and Corona Data Systems. He also co-founded technology firm Retix, took it public and later sold it to Crédit Lyonnais Bank.. In his book, Intrapreneurship: The Secret, Howard reveals: • Ten uncommon and effective ways to encourage innovation, risk-taking and out-of-the-box thinking

• Three enduring benefits to expect when intrapreneurship ignites within your organization

• Nine essential habits of highly effective and successful intrapreneurs

• One truth about intrapreneurship as a strategic business tool that can change the game for your organization forever

• Six powerful ways to build a culture of intrapreneurship

What Inspires Me? “Strive not to be a success, but rather to be of value.” –Albert Einstein

Utilize Intrapreneurship Programs to Recruit and Retain Key Employees Today’s employees want to be part of a team. They want to be heard. They want to use their talents, skills, ability and intellect to create, build and contribute. The ability to hire, advance and retain star or key employees is a vital part of creating an effective and sustainable competitive advantage in today’s business world. Companies that nurture and support an environment of freedom for their employees to create and operate new ventures will broaden their horizons in the future. An intrapreneurship program can be an essential part of these efforts and should be integrated fully into every organization to help ensure the critical cycle of recruitment, development, and retention continues.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

AFTERNOON Finding Funding to Grow Your Venture

Afternoon Breakout Sessions

AFTERNOON How to become a Social Media Rock Star: Afternoon Breakout Sessions Tips & Tricks that Work

Sue Malone, CEO, Strategies for Small Business

Cindy Morrison, founder, SocialVention

Regional Emmy-winning TV journalist Cindy Morrison teaches audiences from cast members of national reality shows and network TV journalists to corporate CEOs and small business owners how to strategically use social media to build brand loyalty, raving fans and the bottom line. Her social media savvy has been highlighted on FOX News, CBS’s The Talk, The Washington Post, The New York Post and Huffington Post. Good Morning America’s Tory Johnson calls Cindy her favorite social media strategist. Cindy has helped create social media buzz at events ranging from star-studded Hollywood fundraisers and red-carpet events to national conferences. She is currently working on social media with the cast of TNT’s Private Lives of Nashville Wives.

Finding Funding for Your Venture Now that your business is off and running, do you find yourself needing capital? Learn about all of the funding opportunities available for your business in this session.

What Inspires Me?

How to become a Social Media Rock Star: Tips & Tricks that Work

What Inspires Me?

“To help business start or expand with the capital they need, to give them the tools to be a highly successful enterprise.”

Are you having a hard time getting fans, followers and friends on social media? Are you afraid that TMI — “too much information” — will turn off customers instead of drawing them in? Not sure where to even start when it comes to social media, much less how to do it successfully?

“I’m inspired by my faith and family first and foremost, but the rest of my inspiration comes from doing things I’ve never done before that push me to do things I never dreamed. I’m also inspired when I help a social media client take their business to a new level because Zig Ziglar was right: Help people get what they want & you’ll get what you want!”

Emmy award winning journalist and Social Media strategist Cindy Morrison has the “secret sauce” that can help even beginners become social media rock stars. You’ll leave with action steps that demystify social media, save you time and look like a pro in no time.

In this talk, you will learn: • How to use both success and failure as launching platforms for your successful enterprise. • How to write your own success story. • Take 2 Decisions for immediate implementation for accelerated success in your enterprise.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

AFTERNOON Branding Your Personal Story Afternoon Breakout Sessions

Notes

into a Powerful Business

Emad Rahim, entrepreneur in residence, Oklahoma State University

What Inspires Me? “Strive not to be a success, but rather to be of value.” - Albert Einstein

Emad Rahim is an award-winning author, educator, entrepreneur and business leader. He survived the “killings fields” of Cambodia before escaping to the streets of New York as refugee in the early 1980s. As a youth, he was caught in the crossfire of a drug deal gone wrong, stabbed during a gang fight, and grew up in poverty-stricken household, raised by an abusive stepfather. He went from barely graduating high school to earning a doctorate of management from Colorado Technical University and completing post-doctoral studies at Harvard University, Tulane University and the University of Maryland University College. Emad co-founded two startup firms and a nonprofit association, and currently serves as a senior partner at Intelligent HQ, and the chief learning officer for Global i365 LLC. He is also the appointed entrepreneurin-residence at Oklahoma State University and a visiting scholar at Rutgers University. He was recently recognized for his entrepreneurship work at the United Nations as an Empact100 Honoree and featured in the Huffington Post and CEO magazine.

Branding Your Personal Story into a Powerful Business Your personal story matters and can be used as a powerful tool to distinguish your business brand from others. People are drawn to stories of success, failures and overcoming great adversity. People want to feel connected with the owner of the business — not just its products and services. If people see and “feel” your passion of the business within your story, you have the potential of creating a strong community of supporters and loyal customers.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

Afternoon Panel The Minority Factor Challenges Statistics show that minorities are less likely to receive investment funding, which has led to a major push in recent years to promote minority entrepreneurship to help increase the likelihood for success. Our panel will discuss the challenges minority entrepreneurs in Oklahoma face, as well as the resources and tools available to them.

Moderator Elizabeth Mee Payne, Entrepreneurship, Oklahoma State University Elizabeth is a licensed attorney and retired corporate executive currently teaching American Indian Entrepreneurship at Oklahoma State University. She manages strategic relationships for the dean’s office in the Spears School of Business. Elizabeth is a Riata Fellow for American Indian Entrepreneurship. Her research focuses on engagement with Oklahoma’s sovereign nations. For nine years, Elizabeth was counsel and vice president of human resources for Ed Gaylord’s multibillion-dollar private company, leading a department of 25 who managed human resources, benefit plan design and safety/security for the growing list of Gaylord companies. Recruited to join technology company Advanced Financial Solutions, Elizabeth served as vice president of human resources when it was named one of the “10 Best U.S. Companies for Ensuring Employee Financial Security” by the Principal Financial Group. Elizabeth has spoken at many conferences and been featured in several publications regarding innovative employment and retention strategies, including USA Today, Employee Benefit News and HR Executive. She has served on many boards of directors and is a member of Leadership Oklahoma City. Her current board service includes the Green Box Arts Festival and the Historic Green Mountain Falls Preservation Society, both affiliated with the Kirkpatrick Family Fund.

Panelists Joe Grzywacz, director, Center for Family Resilience, Oklahoma State University Joe is an interdisciplinary family scientist internationally recognized for his research on work and family, and its implications for individual health and well-being. His expertise has been sought out by top international employers, and he is a standing member of a National Institutes of Health scientific review panel. He is also an editorial board member for three scientific journals. Joe directs a comprehensive research portfolio on unique work arrangements, such as nonstandard work schedules and immigrant Latino farmworkers, and it considers outcomes for both adults and children. Joe has published over 120 peer-reviewed scientific articles, appearing in topranked discipline-specific and interdisciplinary journals such as the American Journal of Public Health, Journal of Occupational Health Psychology, Journal of Occupational and Environmental Medicine, Social Science and Medicine, Journal of Health and Social Behavior, and Journal of Marriage and Family.

Mark Masters, CEO, Chloeta Fire Mark is a member of the Cherokee Nation of Oklahoma. He holds a bachelor’s from Oklahoma State University, a graduate certificate from Dartmouth University and is currently pursuing an MBA from Cameron University. After eight years as a federal wildlands firefighter who repelled up to 250 feet from hovering helicopters into difficult-to-suppress wildfires, he exited federal service to launch Chloeta. Since its inception in 2009, Chloeta has risen to the pinnacle of its niche industry and currently holds the largest portfolio of interagency IDIQ emergency wildfire response federal contracts of any firm in the U.S. In addition to providing a level of customer service and professionalism never previously realized in the wildlands fire industry, Chloeta Fire is credited with introducing many revolutionary innovations to the industry. Following are some of the accolades garnered by Chloeta and Mark: SBA 2012 National Young Entrepreneur of the Year; Journal Record 2011 Oklahoma Innovator of the Year; American Indian Chamber of Commerce 2011 Small Business of the Year; 2012 National Center for American Indian Enterprise Development Native American 40 Under 40; WhiteHouse.gov Young Entrepreneur Series panelist.

Jill Reyna, Native American business resource coordinator, Choctaw Nation of Oklahoma ???

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

Afternoon Panel

Notes

Panelists continued Francisco Trevino, executive director, Tulsa Hispanic Chamber Francisco is the executive director at the Greater Tulsa Hispanic Chamber of Commerce, one of the fastest-growing chambers in the Tulsa metro area. It explores business growth opportunities for its membership and develops successful commercial relationships with Tulsa’s corporate sector. As the leading voice for Hispanic business owners, the chamber represents and promotes economic development in the Hispanic community.

Rose Washington, executive director, Tulsa Economic Development Corp. Rose is executive director of the Tulsa Economic Development Corp. Before moving to Tulsa, she spent eight years with the University of Southern California’s Division of External Relations as well as several years in higher education and banking in Mississippi. She holds a bachelor’s degree in finance from Mississippi State University and an MBA from Mississippi College. She is an SBA Oklahoma Minority Small Business Champion, Tulsa Metro Chamber Financial Services Champion, graduate of Leadership Tulsa, and a board member of the BOKF Community Development Corp., Greenwood Chamber of Commerce and John Hope Franklin Center for Reconciliation. She volunteers for the North Tulsa Economic Development Initiative. As executive director of Tulsa Economic Development Corp., Rose is responsible for developing, implementing, and overseeing activities that support the organization’s mission of growing the economy by providing “progressive lending to promising businesses.” In partnership with a variety of stakeholders, TEDC uses public and private resources to help businesses secure financing for start-up and expansion. The organization has helped hundreds of small businesses access nearly $500 million. TEDC has also led initiatives to fund, launch and complete two business development real estate projects. Born and raised in Pickens, Mississippi, Rose holds a BBA in finance and an MBA from Mississippi State University and Mississippi College, respectively. Prior to joining TEDC, she was an administrator at the University of Southern California and served several years in higher education and banking in Mississippi. Rose has two children – Mariah (18) and Mo (10). Other current activities include service on the boards of the Federal Reserve Bank of Kansas City, Tulsa Regional Chamber, Leadership Oklahoma, AAA Automobile Club of Oklahoma, and The Forge business incubator.

Entrepreneurs Inspire Conference • 2014

2014 • Entrepreneurs Inspire Conference

Notes

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Life is no Fairytale, but it has moments... BE PREPARED! If you want to get “the reality 411” on the fairytale life there is only one woman to ask, Cinderella! Heart-driven and relationship-focused, Cinderella Chats™ is forever finding new ways to invest this passion for women’s whole-heartedness.

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