Brand Identity Manual
Logo Design Construction and application characteristics
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Logo
Concept Keywords design
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actual
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fresh
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recognizable
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declinable
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strong
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LOGO DESIGN -
clear
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creative
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friendly
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pencil
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iconic
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Logo Font Logo Font Family: Volte - Semibold
Volte - Semibold - 30pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,;:_-•·!?’”[({ Volte - Semibold - 20pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,;:_-•·!?’”[({ Volte - Semibold - 10pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,;:_-•·!?’”[({
Volte - Semibold - 7pt A BC DE FGH I J K L M N OPQR S T U VWXY Z a b cdefg h i j k lm n op q rs t uv wx y z 0123 456789. , ; : _ - • · ! ?’ ” [ ({
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LOGO DESIGN -
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Pictogram
The pictogram derives from the letter "A" combined with the tip of a pencil.
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LOGO DESIGN -
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Minimum Size
In relation to height 20px / 4mm
In relation to height
30px / 10mm
Minimum Logo Height 4mm for paper products or 20px for digital products. - Minimum Pictogram Height 10mm for paper products or 30px for digital products.
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LOGO DESIGN -
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Minimum Clear Area
U U
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LOGO DESIGN -
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Colours & legibility Use of colours and placing on the surfaces
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Colours
Main Colour: Pantone 1785 C - C 0 M 82 Y 50 K 0 - R 255 G 73 B 92 - # FF495C
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Secondary Colour: Pantone CG 11 C - C 0 M 0 Y 0 K 80 - R 85 G 86 B 90 - # 55565A
COLOURS & LEGIBILITY -
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Examples of logo on background
Background: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF
Background: Pantone CG 11 C C 0 M 0 Y 0 K 80 R 85 G 86 B 90 # 55565A
Background: Pantone 1785 C C 0 M 82 Y 50 K 0 R 255 G 73 B 92 # FF495C
Background: Photo
Logotype: Pantone 1785 C C 0 M 82 Y 50 K 0 R 255 G 73 B 92 # FF495C
Logotype: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF
Logotype: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF
Logotype: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF
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COLOURS & LEGIBILITY -
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Examples of pictogram on background
Background: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF
Background: Pantone CG 11 C C 0 M 0 Y 0 K 80 R 85 G 86 B 90 # 55565A
Background: Pantone 1785 C C 0 M 82 Y 50 K 0 R 255 G 73 B 92 # FF495C
Background: Photo
Logotype: Pantone 1785 C C 0 M 82 Y 50 K 0 R 255 G 73 B 92 # FF495C
Logotype: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF
Logotype: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF
Logotype: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF
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COLOURS & LEGIBILITY -
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Example cases of violations
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COLOURS & LEGIBILITY -
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Credits & Disclaimer Credits The logo, the Brand Identity manual, any corporate material and the relative communication plan have been created and designed by Emanuele Grittini - info@thinkgraphic.it - www.thinkgraphic.it - Via Novara 17 Abbiategrasso - Italy, on behalf of Graficability.
Disclaimer All the documents, materials, visuals, and any other attachment are subject to Copyright, and they are exclusive property of Graficability. Any publication, article, post (or any other medium used for the publication of this content) that publish, even partially, the cited project needs to be previously approved by Feral Horses and Think, in order to check whether the content is coherent with the strategic communication plan of Graficability. Moreover, any kind of disclosure on the project needs to indicate the Credits for the creator (Think) and for the Company (Graficability). Unauthorised disclosure of the Brand Identity manual - or part of it -, its usage, unauthorised use of the logo - both for commercial and noncommercial purpose - will be considered in breach of the Intellectual Property rights of the creator (Think), and a damage for the image of the Company (Graficability), which may consider the option of requiring a settlement for the aforementioned damage. For further and more specific information regarding Copyright and Intellectual Property norms and regulation please visit the website www.iso.org on the relative sections.
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