Brand Identity Manual IGPizza by Emanuele Green Grittini

BRAND IDENTITY MANUAL

INDEX 01

LOGO DESIG N

Business card

Logotype

Menu Flyer - Front

Logo Typeface

Menu Flyer - Back

Kerning & Editing Typeface

Pizza Packaging

Pictogram

Pizza Packaging - 3D interactive

Construct

Shopping Bag & Paper Bag

Minimum Size

Presentation of Paper Corporate 1

Minimum Clear Area

Presentation of Paper Corporate 2

Colour Palette

Presentation of Paper Corporate 3

Colour Palette - Black & White

Presentation of Paper Corporate 4

Pattern

Examples of Logo on Background

Social Corporate - Profile Image

Examples of Pictogram on Background

Social Corporate - Cover Image

Example Cases of Violations

Social Corporate - Demo

PAPER CORPORATE

Social Corporate - Post Demo

15 16

Corporate Typography

Hierarchy of Type

DIG ITAL CORPORATE

LOGO DESIGN CONSTRUCTION AND APPLICATION CHARACTERISTICS

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BRAND IDENTITY MANUAL - LOGO

LOGOTYPE

CONCEPT KEYWORDS friendly

gourmet

food

pizza

nice

light

fun

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dynamic

bio

impudent

clean

BRAND IDENTITY MANUAL - LOGO

LOGO TYPEFACE Logo Font Family: ITC Lubalin Graph Std Demi

ITC Lubalin Graph Std Demi - 30pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,;:_-•·!?’”[({ ITC Lubalin Graph Std Demi - 20pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,;:_-•·!?’”[({ ITC Lubalin Graph Std Demi - 10pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.,;:_-•·!?’”[({

ITC Lubalin Graph Std Demi - 7pt ABC D EFG H I J KL M N O P Q R S T UVWXY Z a b cd efg hi j k l m n o p qr s t uv wxy z 01234567 8 9 . , ; : _ - • · !? ’” [ ( {

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BRAND IDENTITY MANUAL - LOGO

KERNING & EDITING TYPEFACE

Original font with kerning (V/A) 80 auto spacing.

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Optical adjustment and editing of the typeface.

BRAND IDENTITY MANUAL - LOGO

PICTOGRAM

Pictogram construction grid.

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BRAND IDENTITY MANUAL - LOGO

CONSTRUCTION

Lototype construction grid.

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BRAND IDENTITY MANUAL - LOGO

MINIMUM SIZE

In relation to height

60px / 15mm

30px / 10mm

Minimum Logo Height 15mm for paper products or 60px for digital products. - Minimum Pictogram Height 10mm for paper products or 30px for digital products.

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BRAND IDENTITY MANUAL - LOGO

MINIMUM CLEAR AREA

U U

Minimum Clear Area of the Logo is equal to the size of the icon section. - Minimum Clear Area of the Pictogram is equal to half the dimension of the sides.

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BRAND IDENTITY MANUAL - LOGO

COLOUR PALETTE

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BRAND IDENTITY MANUAL - LOGO

COLOUR PALETTE - BLACK & WHITE

Main Color with white background: C 0 M 0 Y 0 K 90 - R 60 G 60 B 60 - # 3C3C3C

Main Color with black background: C 0 M 0 Y 0 K 0 - R 255 G 255 B 255 - # FFFFFF

100%

20%

100%

20%

100%

The gradient of colours canâ&#x20AC;&#x2122;t be used for the Logo coloring.

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BRAND IDENTITY MANUAL - LOGO

PATTERN

Type 1

Type 2

Type 3

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Type 4

BRAND IDENTITY MANUAL - LOGO

EXAMPLES OF LOGO ON BACKGROUND

Background: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF

Background: C 0 M 0 Y 0 K 90 R 60 G 60 B 60 # 3C3C3C

Background: Pantone 137 C

Background: Photo

Logotype: Pantone 137 C Pantone 178 C

Logotype: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF

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BRAND IDENTITY MANUAL - LOGO

EXAMPLES OF PICTOGRAM ON BACKGROUND

Background: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF

Background: C 0 M 0 Y 0 K 90 R 60 G 60 B 60 # 3C3C3C

Background: Pantone 137 C

Background: Photo

Logotype: Pantone 137 C Pantone 178 C

Logotype: C 0 M 0 Y 0 K 0 R 255 G 255 B 255 # FFFFFF

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BRAND IDENTITY MANUAL - LOGO

EXAMPLE CASES OF VIOLATIONS

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PAPER CORPORATE FORMATS & DECLINATIONS OF THE BRAND ON PAPER MATERIALS

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BRAND IDENTITY MANUAL - PAPER CORPORATE

CORPORATE TYPOGRAPHY Font Family: Campton Campton - Bold

AaBbCc123.?!

Campton - Medium Italic

AaBbCc123.?!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas eu tortor vitae orci accumsan facilisis in sit amet nibh. Praesent nec nisi a magna vulputate venenatis at sed turpis. Suspendisse vitae ultricies elit.

Campton - Bold Italic

AaBbCc123.?!

Campton - Book

AaBbCc123.?!

Campton - Semibold

AaBbCc123.?!

Campton - Light

AaBbCc123.?!

Campton - Medium

AaBbCc123.?!

Campton - Book Italic

Campton - Semibold Italic

AaBbCc123.?!

Campton - Light Italic

AaBbCc123.?!

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BRAND IDENTITY MANUAL - PAPER CORPORATE

HIERARCHY OF TYPE

PAPER

TITLE Campton Bold - 30pt - V/A 40

SUBTITLE Campton Semibold Italic - 10pt - V/A 10

PARAGRAPH TEXT Campton Book - 8pt - V/A 30

PARAGRAPH TEXT - MENTION Campton Book Italic - 8pt - V/A 30

DIGITAL

Lorem ipsum. Lorem ipsum dolor sit amet, consectetur adipiscing. Maecenas eu tortor vitae orci accumsan facilisis. Namus prestia veligen delenda nonsequid eat labo. Ut demosam estia alicimet quiatiis exerio et eveleniatius dolo et di rerupta dellace pelitiae eiciet molupturit excepero tempor aut fugit, odit aut quam dolectium eius rem volo iusae molenes equate volupti aut doluptatur saerum lautae. Et mil ini odio inctecto que et volupta spedipitas ma iuntibus et, ex et vel millore sapis deruptaeped ulparcit volorepudita volorro. "Namus prestia veligen delenda nonsequid eat labo. Ut demosam estia alicimet quiatiis exerio et eveleniatius dolo et di rerupta dellace pelitiae eiciet molupturit excepero tempor aut fugit, odit aut quam dolectium eius rem volo iusae molenes equate volupti aut doluptatur saerum lautae."

TITLE Campton Bold - 40px - Ls 0.04em

SUBTITLE Campton Semibold Italic - 20px - Ls 0.02em

PARAGRAPH TEXT Campton Book - 12px - Ls 0.03em

PARAGRAPH TEXT - MENTION Campton Book Italic - 12px - Ls 0.03em

HEADER

Lorem ipsum dolor sit amet.

HEADER

Campton Medium - 12pt - V/A 40

Namus prestia veligen delenda nonsequid eat labo. Ut demosam estia

Campton Medium - 16px - Ls 0.04em

alicimet quiatiis exerio et eveleniatius dolo et di rerupta dellace pelitiae SECONDARY PARAGRAPH TEXT

eiciet molupturit excepero tempor aut fugit, odit aut quam dolectium eius

SECONDARY PARAGRAPH TEXT

Campton Light Italic - 7pt - V/A 20

rem volo iusae molenes equate volupti aut doluptatur saerum lautae.

Campton Light Italic - 10px - Ls 0.02em

Lorem ipsum dolor sit amet.

NOTE Campton Semibold Italic - 6pt - V/A 50

NOTE Campton Semibold Italic - 7px - Ls 0.05em

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BRAND IDENTITY MANUAL - PAPER CORPORATE

BUSINESS CARD

FRONT

BACK

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BRAND IDENTITY MANUAL - PAPER CORPORATE

MENU FLYER - FRONT

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BRAND IDENTITY MANUAL - PAPER CORPORATE

MENU FLYER - BACK

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BRAND IDENTITY MANUAL - PAPER CORPORATE

PIZZA PACKAGING

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BRAND IDENTITY MANUAL - PAPER CORPORATE

PIZZA PACKAGING - 3D INTERACTIVE MODEL

This file requires Acrobat Reader 8.0.1 or higher to view properly.

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BRAND IDENTITY MANUAL - PAPER CORPORATE

SHOPPING BAG & PAPER BAG

SHOPPING BAG

PAPER BAG

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BRAND IDENTITY MANUAL - PAPER CORPORATE

PRESENTATION OF PAPER CORPORATE - PART 1

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BRAND IDENTITY MANUAL - PAPER CORPORATE

PRESENTATION OF PAPER CORPORATE - PART 2

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BRAND IDENTITY MANUAL - PAPER CORPORATE

PRESENTATION OF PAPER CORPORATE - PART 3

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BRAND IDENTITY MANUAL - PAPER CORPORATE

PRESENTATION OF PAPER CORPORATE - PART 4

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DIGITAL CORPORATE FORMATS & DECLINATIONS OF THE BRAND ON DIGITAL MEDIA

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BRAND IDENTITY MANUAL - DIGITAL CORPORATE

SOCIAL CORPORATE - PROFILE IMAGE

Standard for profile image

In case of round images

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BRAND IDENTITY MANUAL - DIGITAL CORPORATE

SOCIAL CORPORATE - COVER IMAGE

Standard for cover image

PAYOFF SPACE

In case of covers with limited space insert only Naming in the center of cover box.

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BRAND IDENTITY MANUAL - DIGITAL CORPORATE

SOCIAL CORPORATE - DEMO

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BRAND IDENTITY MANUAL - DIGITAL CORPORATE

SOCIAL CORPORATE - POST DEMO

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