Media Pack 2014
House is Dorset’s best-read property & lifestyle magazine, with around 100,000 readers every fortnight and copies available free at hundreds of outlets across the local area every fortnight. The magazine is aimed at all sectors of the market, from the most affluent, design-savvy readers to first-time-buyers. It introduces the freshest editorial content of any regional title every fortnight, covering topics such as property, fashion, eating-out, entertainment, motoring, DIY and more. It features regular columns from local personalities, celebrity interviews, television, book and film reviews.
WHAT MAKES HOUSE • Good mix of property and lifestyle content. • Hundreds of outlets across the area to pick up House. • It’s a quality, free glossy magazine. • Clever shopping ideas combined with how to get the latest looks. • Expert and insider tips on everything from DIY to legal advice. • Popular with curious holiday makers as well as locals. • Our varied editorial content means your advertising reaches a wider audience crossing over many achievable markets.
WHAT MAKES HOUSE • Bursting with property for sale and to let. • A good resource for finding local businesses and suppliers. • Fresh, inspiring editorial. • Client focussed features focussing on your business and products. • Fortnightly publication keeps content fresh. • Cross market appeal - House readers cover all social groups from low-end renters to high-earning weekenders. • Being free, means readers have made a conscious effort to pick up HOUSE and are already in a receptive frame of mind when reading.
HOUSE READERS • Predominantly local, aspirational with above average disposable income. • Passionate about property, but interested in much more and love shopping. • Living a discerning, contemporary lifestyle and are much copied by their wider circle of friends. • Always improving their home, whether they are embarking on a big project or just seeking to enhance the decoration. • Conscious of supporting local businesses. • Median age: 40. • 63% Female.
HOUSE Every issue of House is available to read online, on tablet and on mobile, featuring direct website links to advertisers and features products for purchase online. Additionally, house-mag.co.uk features a comprehansive directory of local businesses listed free of charge. www.House-Mag.co.uk
STATISTICS Issues per year: 26 Publication frequency: Fortnightly Circulation: 650,000 p/a / 25,000 p/i Readership: 100,000 Sex profile: 63% Female / 37% Male Age profile: 16-24 yrs: 25-34 years: 35-44 years: 45-54 years: 55-64 years: Social class: AB: ABC1: C2: D:
6% 26% 31% 25% 12%
14% 64% 17% 8%
Monthly website visits: 16,000
HERE TO Our talented creative and editorial team can work with you to create bespoke editorial and advertising packages that work for your brand. From a small classified listing to a dramatic double page spread and editorial feature, we’re here to help your business attract more business. If you are a new, or existing company, we can also design everything else you need to complete your marketing campaign, from a company logo to a brochure, website or flyer. Take advantage of our extensive local coverage, large readership and wide availability to reach your target market with ease. Our large readership numbers and increased local awareness mean that ‘cost-per-thousand’ HOUSE offers better value than any other local publication. In short, your marketing and advertising spend goes further with us. We offer friendly advice and tailored advertising campaigns to get the most from your marketing budget.
Bridal Boutique 61b Seamoor Road, Westbourne, BH4 9AE mail@beautifulbridalboutique.co.uk / 01202 76 55 32 / beautifulbridalboutique.co.uk
The Bull Inn Wimborne St Giles The Bull Inn Coach Road Wimborne St Giles Dorset BH21 5NF t: 01725 517 300 e: bullwsg@btconnect.com
Issue 2.indd 59
21/10/2010 10:12
WINTER GS SAVIN
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ADVERTISING & SPONSOR Premium Outside Back Cover £449.00 Inside Covers £349.00 Double Page £549.00 Page £289.00 Half £169.00 Quarter £89.00 Marketplace 8th £49.00 Sponsorship Page Sponsor £99.00 Cover Sponsor (per box space) £99.00 Job Logo £25.00 Editorial Dream Home £349.00 Editorial Per/Page £289.00
Additional pages -5% Immediate order -5% Advance payment -10% Standing order -5% Complete Artwork -5% Multiple issues 6 issues (3 months) -5% 13 issues (6 months) -10% 26 issues (12 months) -15%
*All discounts are subtracted from a running balance. Complete artwork discount n/a to agencies
ADVERTISING & SPONSOR Premium Outside Back Cover £449.00 Inside Covers £349.00 Double Page £549.00 Page £289.00 Half £169.00 Quarter £89.00 Marketplace 8th £49.00 Sponsorship Page Sponsor £99.00 Cover Sponsor (per box space) £99.00 Job Logo £25.00 Editorial Dream Home £349.00 Editorial Per/Page £289.00
Additional pages -5% Immediate order -5% Advance payment -10% Standing odrer -5% Complete Artwork -5% Multiple issues 6 issues (3 months) -5% 13 issues (6 months) -10% 26 issues (12 months) -15%
*All discounts are subtracted from a running balance. Complete artwork discount n/a to agencies
FIND OUT MORE 01202 200930
www.house-mag.co.uk