reFORM / Missouri Valley, IA

COMPILATION

ARCH 510: reFORM

MISSOURI VALLEY, IA EMELIA THOMPSON

29, 2017

WILLOW CREEK

CHI HEALTH MISSOURI VALLEY

MISSOURI VALLEY SWIMMING POOL HARRISON COUNTY FAIRGROUNDS

HI

GH

W

AY

30

/E

RI

E

ST

RE

ET

MAIN STREET

TO OMAHA / COUNCIL BLUFFS

MISSOURI VALLEY COMMUNITY SCHOOLS

“I’M NOT READY TO GIVE UP ON MISSOURI VALLEY. THERE’S JUST TOO MUCH POTENTIAL HERE FOR US TO JUST QUIT.”

Annette Deakins Executive Director, Missouri Valley Chamber of Commerce

MISSOURI VALLEY COUNCIL BLUFFS OMAHA

MISSOURI VALLEY COUNCIL BLUFFS OMAHA

MISSOURI VALLEY

6

PHASE 1 / RESEARCH

TRAIN TOWN USA MISSOURI VALLEY, IA Missouri Valley was originally established as St. John’s Township in 1853. In 1865, it was sold to a new owner and the entire downtown was moved in order to intersect the Chicago and Northwestern Railroad after the railroad refused to move north.

Missouri Valley was originally used as a terminus for three major railroads: The Chicago and Northwestern, the Sioux City and Pacific (where it was the headquarters), and the Fremont Elkhorn and Missouri Valley Railroad. To date, Missouri Valley is recognized as 1 of the 131 communities designated as “Train Town USA,” As the railroad came through and began to employ more men, Missouri Valley experienced a population boon. A classic frontier town, the streets were unpaved and the location in a flood plain made the ground muddy and often impassable.

The floodplain still causes major issues

today, and the town has seen over 6 major floods since it was founded.

Many of the issues plaguing the town today were established from the start.

Missouri Valley has always struggled with it’s identity as a railroad town. Divided into two communities - wealthy Dog Town to the West and lower income Whisky Row to the East - the dividing line has remained with the town to this day. Like many railroad towns placed throughout the country, the population swelled during the height of the railroad. Businesses opened and flourished, and the town had an influx of low paid but employed workers. As the railroad became more obsolete, the population plummeted and never quite recovered. Large businesses supporting the railroad shut down, and much of the downtown fell into disrepair.

7

MISSOURI VALLEY

BIRD’S EYE VIEW / 1909

The population jumped in the early 1900’s to over 4,000. The town lost the race to Logan, IA to become the county seat of Harrison County.

E R I E STREET / 1907 & 1910 Erie Street acts as the main street of Missouri Valley.

The railroad is to the South, and the residences extend North.

8

PHASE 1 / RESEARCH

MAIN BUILDINGS / PRE 1960’S

Buildings still in use in this image are the City Hall, the Public Library, and the Post Office.

RIALTO THEATRE / PRESENT DAY

The Rialto Theatre originally opened in 1908.

It was closed in 1984 after deteriorating due to disuse, but a community wide effort reopened the theatre in 1990.

MAJOR FLOOD ZONES / 1952 The flood of 1952 displaced thousands of citizens.

9

MISSOURI VALLEY

BRIGHT LIGHTS, BIG CITY THE PROGNOSIS DOES NOT LOOK GOOD FOR MUCH OF SMALL TOWN AMERICA.

10

Missouri Valley’s first, and most striking, indication of a town in decline is the falling population numbers. From 1930 to 2016, the population has decreased 37%. Harrison County as a whole has had a population loss of 43% in the same amount of time. This is on par with the United States’ continuation of rapid urbanization. The United State’s Department of Agriculture estimates that the number of people living in non metro counties declined by nearly 21,000 from July 2015 to July 2016. From 2011 to 2015, that number was almost 43,000 per year.

generations, and while that may be sustainable for a while, what happens when the older generation is gone?

The vast majority of those leaving small towns are millennial. Small towns invest so much time and money into setting their children up for success and sending them packing for college. But, they don’t return.

Small towns are bleeding the younger

Small towns have the advantages of a low cost of living, smaller and more individualized schools, and inexpensive housing. What they are failing to offer are job opportunities and the sort of density that an increasingly connected generation wants.

What’s drawing younger generations to the flashing lights of urban landscapes? More opportunities, more amenities, essentially more everything. It isn’t just the physical, either. Moving to the city still has the feeling of “having made it.” Skyrocketing costs of living aren’t dissuading young adults and families who want to set themselves and their children up for success.

PHASE 1 / RESEARCH 4500

4230

4000

3500

3000

2662

2500

2000

1500

1000

500 1930

1940

1950

1960

1970

1980

1990

2000

2010

2016

MISSOURI VALLEY POPULATION DECLINE 11

MISSOURI VALLEY

100%

PERCENTAGE POPULATION BY AGE

75%

50%

25%

0% UNDER 18

18-24

24-44

45-64

65 OR OLDER

2000 CENSUS 2010 CENSUS

MISSOURI VALLEY HAS SEEN SIGNIFICANT DECREASES IN THE YOUNG ADULT AND ADULT POPULATIONS FROM 2000 TO 2010. MILLENNIALS AND YOUNG FAMILIES ARE TRENDING TOWARDS URBAN AND SUBURBAN LOCATIONS FOR BETTER OPPORTUNITIES, HIGHER QUALITY EDUCATION, AND MORE AMENITIES.

12

PHASE 1 / RESEARCH

EDUCATION AND SINGLE PARENTS

HOUSEHOLDS

Since 2010, single parent households in Missouri Valley have increased significantly. America as a whole has seen a large jump in single parent households: in 2010 26% of homes were single parent families, up from 22% in 2001 and 9% in 1960. Households are less likely to have two parents when the parent does not have a college degree.

100%

75%

50%

25%

0% CHILDREN

MARRIED

SINGLE

SINGLE

UNDER 18

COUPLES

FEMALE

MALE

NON FAMILIES

TOGETHER

2000 CENSUS 2010 CENSUS

MEDIAN AGE KEEPS GOING UP, BUT THE POPULATION GROWS SMALLER

MISSOURI VALLEY MEDIAN AGE MISSOURI VALLEY

IOWA

UNITED STATES 0

38

39

40

41

42

43

National Public Radio studied the decline of small towns, noticing that the majority of people leaving were young, college bound kids.

Small towns continue to increase in median age while big cities decrease.

13

MISSOURI VALLEY

2016 HOUSEHOLDS BY INCOME 8.8%

2.7%

1.4%

13.3%

10.1% 16.9%

LESS THAN 1/4 OF MISSOURI VALLEY’S POPULATION IS CONSIDERED UPPER CLASS

8.3%

13.0% 25.4%

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01

<$15,000

02

04

$35,000 - $49,999

05

07

$100,000 - $149,000

08

03

$25,000 - $34,999

$50,000 - $74,999

06

$75,000 - $99,999

$150,000 - $199,999

09

$200,000 +

$15,000 - $24,999

PHASE 1 / RESEARCH

INCOME DISCREPANCIES $90,000

$80,000

One thing Missouri Valley has going for it is that only 5.6& of the population is unemployed.

This is below both the state and the national average, and a bright spot in an otherwise fairly dim picture.

The median, average, and per capita income levels of Missouri Valley are all below the United States levels. This largely has to

$70,000

$60,000

EDUCATION, INDUSTRY, AND INCOME A VICIOUS CIRCLE.

$50,000

$40,000

$30,000

$20,000

0 MEDIAN

AVERAGE

PER CAPITA

HOUSEHOLD

HOUSEHOLD

INCOME

INCOME

INCOME

MISSOURI VALLEY UNITED STATES

do with the types of industries citizens of Missouri Valley are employed in. Education, industry, and education are all tightly intertwined, and Missouri Valley has received the shorter end of the stick in this regard.

People are less likely to be involved in their community and with community programs if they do not have the expendable cash to do so.

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MISSOURI VALLEY

22.6

MINUTE COMMUTE COMMUTER TOWN

The average amount of time it takes a Missouri Valley employee to drive to work is 22.6 minutes.

This strongly suggests that most of Missouri Valley’s working citizens are working in places other than Missouri Valley.

BLUE COLLAR VS. WHITE COLLAR

49.5% of Missouri Valley’s employed population work in blue collar or service industries.

The service industry dominates the employed population with 51.9% of the industry. Depending on the type of service, those employed may still fall under a white collar classification.

Farming only makes up 0.6% of Missouri Valley’s industry, echoing the rapid decline of mid-sized family farms in the U.S. 16

SERVICE DOMINATED INDUSTRY

49.5% IN BLUE COLLAR AND/OR SERVICE CLASSIFIED INDUSTRIES

PHASE 1 / RESEARCH

2016 EMPLOYMENT BY INDUSTRY AGRICULTURE/MINING

CONSTRUCTION

MANUFACTURING

WHOLESALE TRADE

RETAIL TRADE

TRANSPORTATION/UTILITIES

INFORMATION

FINANCE/INSURANCE/REAL ESTATE

SERVICES

PUBLIC ADMINISTRATION

0%

10%

20%

30%

40%

50%

60%

17

MISSOURI VALLEY

HARRISON COUNTY HIGH SCHOOL RANKINGS TRI-CENTER HIGH SCHOOL

WOODBINE MIDDLE/HIGH SCHOOL

LOGAN-MAGNOLIA ELEMENTARY SCHOOL

WOODBINE ELEMENTARY SCHOOL

LOGAN-MAGNOLIA MIDDLE/HIGH SCHOOL

TRI-CENTER ELEMENTARY SCHOOL

TRI-CENTER MIDDLE SCHOOL

BOYER VALLEY ELEMENTARY SCHOOL

WEST HARRISON ELEMENTARY SCHOOL

WEST HARRISON MIDDLE/HIGH SCHOOL

BOYER VALLEY MIDDLE/HIGH SCHOOL

MISSOURI VALLEY MIDDLE SCHOOL

MISSOURI VALLEY HIGH SCHOOL

MISSOURI VALLEY ELEMENTARY SCHOOL

0

18

1

2

3

4

5

6

7

8

9

10

PHASE 1 / RESEARCH

MISSOURI VALLEY EDUCATIONAL ATTAINMENT

35.6%

23.7%

7.6%

11.9%

5.4%

HIGH SCHOOL GRADUATE

SOME COLLEGE

ASSOCIATE DEGREE

BACHELOR’S DEGREE

GRADUATE DEGREE

MISSOURI VALLEY HAS TO COMPETE AGAINST TOP RANKED AND WELL RESPECTED SCHOOLS LESS THAN 5 MILES AWAY WHEN IT COMES TO ENTICING YOUNG FAMILIES.

Missouri Valley has long battled a reputation as a below average school. In the Iowa Department of Education’s 2016 Report Card of Iowa Schools, the Middle and High School were merely ranked acceptable, while the Elementary School fell further into needs improvement.

Missouri Valley has not had the success in extra curriculars like nearby towns, and still struggles with rumors of drug and substance abuse occurring within the school.

This negative outlook carries over to the educational attainment of those over 25. Less than 25% of the population has achieved a college degree, with only 16% achieving above a bachelor’s. Less education is strongly correlated with lower income. Lower income often means longer hours and less expendable cash - time and money that could be devoted towards tutors and working through homework with children. Missouri Valley needs to break that cycle in order to succeed and tempt more families to move in.

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MISSOURI VALLEY

HOUSING UNITS BY OCCUPANCY AND TENURE 1500

TOTAL: 1291

TOTAL: 1300

418

410

742

812

131

78

2010

2000

1200

VACANT

OWNER OCCUPIED

900

600

RENTER OCCUPIED 300

0

Missouri Valley is having what could be called a housing crisis. Too many homes are sitting vacant and slowly deteriorating. Too many homes are being rented out by real estate agents, denying families the chance to purchase a home and establish roots. The majority of rental units are being rented at rock bottom prices, drawing in less than model citizens. Many of the homes for sale are listed as-is, and would be considered substandard housing. This problem is exacerbated by the shortage in assisted living facilities. Homes are falling into disrepair because the elderly donâ&#x20AC;&#x2122;t have anywhere to go.

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I N C R E A S E D R E N T A L PROPERTIES OFTEN LEADS TO AN INCREASING T R A N S I E N T POPULATION.

PHASE 1 / RESEARCH

PERCENTAGE CHANGE IN HOUSEHOLDS AND HOUSING UNITS 15%

12%

9%

6%

3%

0%

-3%

-6% MISSOURI VALLEY

IOWA

UNITED STATES

HOUSEHOLDS HOUSING UNITS

UNLIKE WHATâ&#x20AC;&#x2122;S HAPPENING IN IOWA AND THE UNITED STATES, THE NUMBER OF HOUSEHOLDS AND HOUSING UNITS IN MISSOURI VALLEY HAVE BEEN AND ARE PROJECTED TO CONTINUE DECREASING IN THE COMING YEARS. 21

MISSOURI VALLEY

COUNTY HEALTH RANKINGS AND ROADMAPS PRODUCES REPORTS EVERY YEAR COMPARING HOW COUNTIES MATCH UP IN HEALTH OUTCOMES AND HEALTH FACTORS. HARRISON COUNTY RANKED IN THE LOWER 1/2 FOR BOTH.

79 / 99

HEALTH OUTCOMES Health outcomes and factors were established by the University of Wisconsin Population Health Institute and used data from Centers for Disease Control and Prevention, the National Center for Health Statistics and National Center for Chronic Disease and Health Promotion, and Dartmouth Institute for Health Policy & Clinical Practice.

Health outcomes were established to be length of life and quality of life.

Length of Life

1. Premature Death Quality of Life

1. Poor or fair health

2. Poor physical health days

3. Poor mental health days

4. Low birth weight 22

57 / 99 HEALTH FACTORS

Health Behaviors

1. Tobacco Use

2. Diet and Exercise

3. Alcohol and Drug Use

4. Sexual Activity Clinical Care

1. Access to Care

2. Quality of Care Social and Economic Factors

1. Education

2. Employment

3. Income

4. Family and Social Support

5. Community Safety Physical Environment

1. Air and Water Quality

2. Housing and Transit

PHASE 1 / RESEARCH

HARRISON COUNTY PROMOTE HEALTHY LIVING ASSESSMENT 100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0% OBESITY

MENTAL

ALCOHOL

HEALTH

ABUSE

DRUG ABUSE

ELDERLY WELLNESS

CANCERS

CARDIOVASCULAR DISEASE

PROMOTING HEALTHY LIVING

The 2016 Health Needs Assessment of Harrison County was completed using both an online and paper-and-pencil survey completed by 359 Harrison County residents and a set of health statistics from the Center for Disease Control. The majority of citizens ranked alcohol and substance abuse as the most serious risky behavior facing Harrison County today. Substance abuse was the most common write in answer.

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MISSOURI VALLEY

24

PHASE 1 / RESEARCH

IF IT AIN’T (REALLY) BROKE, WHY FIX IT? ON PAPER, MISSOURI VALLEY SEEMS TO CHECK OFF ALL THE BOXES OF A CURRENT, SUCCESSFUL SMALL TOWN. It’s within reasonable driving distance of two major cities with booming economies and job prospects. It has a brand new athletic complex and hospital and a charming downtown with historical buildings. The cost of living is low and affordable, and visitors can have the small town feel while remaining close to big city amenities. On paper, the town should be thriving, or at least holding steady.

But the reality of the situation is much more complicated. When the Iowa Downtown Resource Center conducted a Downtown Assessment in 2016, the number one theme of the visit was that Missouri Valley needs an attitude adjustment. Community involvement is at an all time low and buildings stand vacant until they are no longer habitable. Community leaders refuse

to invest in beautifying the town until they know they can get a return on investment, and right now that isn’t guaranteed.

When Main Street was first developed in the early 1900’s, it was centrally located directly across from the track tracks.

In 2017, the Main Street is a boon to the advancement of Missouri Valley. Highway 30 cuts right through the downtown core, and large agriculture trucks cause the beautiful historic buildings to crumble every time they brake. The downtown is in a major flood zone, and it’s risky to renovate when 6 disastrous floods have occurred in the last 100 years.

It’s difficult to recognize Missouri Valley’s strengths when the challenges rule daily life.

25

MISSOURI VALLEY

10%

20%

32%

VACANT HOUSEHOLDS IN MISSOURI VALLEY

VACANT STOREFRONTS ON MAIN STREET

RENTER OCCUPIED HOUSING UNITS

“WE WANT TO SUCCEED, BUT WE’RE SCARED OF THE CHANGE THAT COMES WITH DOING SO.” Missouri Valley has a housing crisis. As the population grows older, the older generations move into assisted living facilities. Rather than sell the home, because they believe they will be able to return to it or they do not have the assistance to sell, the home is left vacant. Currently, 10% of housing units and 20% of Main Street storefronts in Missouri Valley are unoccupied. Vacant homes and storefronts often fall into disrepair, affecting the image of the town and the real estate market. What homes that are available are increasingly being rented. Renting instead of buying makes it tough for newcomers to establish roots, and renters are less likely to participate in the kind of neighborhood associations that can create change. If Missouri Valley wants to draw in young adults and families who are invested in their town, they will need to address these issues.

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PHASE 1 / RESEARCH

“THAT’S NOT HOW WE DO THINGS AROUND HERE.”

Resistance to any sort of progress doesn’t just come with housing. Despite the fact that the majority of employed citizens work outside of Missouri Valley, the town has repeatedly turned down big business offers to build in or outside city limits. Both Walmart and Bass Pro Shops approached the same farmer about building on his land. Both times, he turned them down. His reason? “That’s not how we do things around here.” Many city projects and remodeling efforts have been met with opposition, despite the fact that the vast majority of people recognize that the town isn’t attractive. Projects have been sidelined due to wariness of whether or not the project will provide a reasonable return on investment. The mindset needs to be altered if anything is going to change. Otherwise, Missouri Valley will continue to see decline, and will eventually die out.

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MISSOURI VALLEY

VACANT STOREFRONT VACANT LOT

3 1

2

45 47

46

5

4

44

6

43 42

8

7

41

40

39 38 37

9

36

35

33

32

31

2

34

RAILWAY EASEMENT

28

PHASE 1 / RESEARCH

10

30

11

29

12

13 14

26

25

17

15 16

24

18 23 22

28

1. BANK 2. BAR AND GRILL 3. VACANT SHED 4. CITY HALL + FIRE STATION 5. INSURANCE AGENCY + VACANT STOREFRONT 6. ANTIQUE STORE + ROOFING COMPANY 7. COMMERCIAL FOR RENT 8. BANK 9. SALON, SECONDHAND CLOTHING STORE, RIALTO THEATRE, INSURANCE AGENCY, INSURANCE AGENCY, TANNING SALON. 10. DENTIST, VET. 11. YOGA AND CHIROPRACTIC OFFICE 12. NEWSPAPER 13. VACANT 14. ACE HARDWARE 15. VACANT 16. HAIR SALON, AUTOSHOP, PARKING 17. SENIOR LIVING FACILITY 18. FLOWER SHOP 19. AUTOSHOP 20. INSURANCE AGENCY 21. BAR 22. LAWN AND GARDEN 23. LAWN AND GARDEN 24. CHINESE RESTAURANT 25. HAIR SALON, INSURANCE AGENCY, CHIROPRACTIC OFFICE 26. VACANT 27. FRATERNAL ORDER OF EAGLES 28. TIRE SHOP 29. ANTIQUE STORE, REAL ESTATE 30. FAMILY DOLLAR 31. FLOWER SHOP, METAL SIGNS 32. VACANT 33. CELL CARRIER, LAW FIRM 34. COMMUNITY CENTER 35. VACANT 36. INSURANCE AGENCY 37. DRUG STORE 38. SECONDHAND CLOTHING 39. VACANT 40. ACCOUNTING FIRM 41. TAX AGENCY, EYE CLINIC, TEMPLE, VACANT UPPER FLOORS 42. PRINT LAB, REAL ESTATE 43. COMMUNITY FELLOWSHIP 44. DENTIST 45. VACANT 46. PROPERTY MANAGEMENT 47 ELECTRONIC STORE

19 20

21 27

100 FT.

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MISSOURI VALLEY

UNDER (WATER) PRESSURE

Missouri Valley was strategically placed directly adjacent to the railroad.

Unfortunately, that placement means over 3/4 of the town is in a flood plain. The town is bordered by two rivers: Willow Creek to the West and Boyer River to the East.

The floodplain covers the entire downtown, the Harrison County fairgrounds, the swimming pool, and a large sports complex.

BECAUSE OF THE FLOODPLAIN, D O W N T O W N B U I L D I N G S ARE LARGELY INELIGIBLE FOR MOST MAIN STREET BEAUTIFICATION GRANTS AND THE SPACE BETWEEN THE RAILROAD TRACKS AND THE SOUTH SIDE OF ERIE STREET SITS UNDEVELOPED. 30

PHASE 1 / RESEARCH

IT’S WICKED THERE

OUT

When Missouri Valley was first founded, having a major highway cut through downtown made sense.

As the first town from Omaha/Council Bluffs, a huge amount of vehicular traffic has the ability to see the downtown.

However, the highway today is increasingly used for agricultural transport.

Huge semi-trailer trucks fly through the town. Two stoplights exist in the downtown, but trailers are not always able to stop in time. Safety isn’t the only concern. Large agricultural semis bring livestock, and the scent is overpowering on most days.

FROM 2012 TO 2016, HIGHWAY 30 THROUGH MISSOURI VALLEY HAD

120 CRASHES THE CRASH RATE WAS

365

EXCEEDING THE U.S. CRASH RATE OF 250.

HISTORICAL DOWNTOWN BUILDINGS IN MISSOURI VALLEY EXPERIENCE:

SHATTERED LIGHT BULBS VIOLENT SHAKING CRUMBLING MORTAR EVERY TIME A SEMI USES THEIR JAKE BREAKS ON MAIN STREET.

31

MISSOURI VALLEY

IF YOU BUILD IT, WILL THEY COME? MISSOURI VALLEY CAN BE SAVED. IF IT WANTS TO BE. In much of life, the simplest answer is often the right answer. How do we bring young adults and families back to small towns?

We give them the opportunities that exist in a big city. But what if a town just can’t compete with a city? How do you save it?

Should it even be saved?

Missouri Valley has many challenges facing it. It also has many untapped opportunities.

The town recognizes that it is likely going to forever remain a commuter town. Omaha and Council Bluffs have far more than it could ever offer. But just because it’s a commuter town doesn’t mean it has to fail.

The town already has one major positive going for it: it’s sense of pride.

People who live in small towns tend to have a huge amount of pride about it. Pride is

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often synonymous with being stubborn, and that is a major battle when it comes to implementing change. But once citizens see the outcome of their hard work - once they see the return on investment - small towns can be all in.

Missouri Valley has begun the push towards small town revitalization. An eager Chamber of Commerce and the backing of a few community leaders has begun the gradual move towards progress. Three key opportunities currently exist: a Highway 30 bypass is the catalyst for a multi use, revitalized downtown. The downtown can become a hub, linking the already existing amenities. By supporting and recognizing revitalization efforts, the town can alter it’s reputation into the quintessential, community based small town.

PHASE 1 / RESEARCH

33

HIGHWAY 30 BYPASS

MISSOURI VALLEY

For several years, Missouri Valley has been working with the Iowa Department of Transportation to establish a Highway 30 bypass that would run south of the town.

In the report, the DOT found that a bypass would be an effective alternative to address some of the fright, condition, and safetyrelated needs, as well as taking care of flood mitigation.

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TRAFFIC

A Highway 30 bypass would take a major thoroughfare away from the town.

Highway 30 is directly adjacent to the majority of amenities, affecting the safety of residents and visitors.

While the town would lose some vehicular traffic, the bypass would decrease almost all safety issues.

DOWNTOWN WALKABILITY

The walkability of a town has a major impact on whether or not young adults will choose to live there. By removing the highway, Missouri Valley has the opportunity to create a pedestrian friendly downtown. Increasing foot traffic also increases the chance that small businesses could survive.

FLOOD MITIGATION

The Army Corp of Engineers has expressed interest in flood mitigation with the bypass. The bypass would act as a dike and remove the floodplain from downtown. This opens up grants, development of the rail yard, and the ability to create viable multi use developments in the historic buildings.

PHASE 1 / RESEARCH

GREEN SPACE OPPORTUNITIES DEVELOPMENT OPPORTUNITIES

RETAIL GAPS

$6,694,090 RETAIL TRADE

$6,384,247 FOOD AND DRINK

$13,078,337 TOTAL

Once the floodplain is removed, the downtown can be looked at as a whole different opportunity. It no longer just has to be one street. Pedestrian malls and green spaces can be mixed in, creating a vibrant and active community. Grant money can be used for the historic buildings, and the community can address the housing crisis by adding in both low income and higher end rentals to mixed use buildings. Small towns need to create density in order to attract younger generations, and focus on small businesses (decreases the brain drain).

Another option is big business in unexpected ways, stepping away from the warehouse. The town is already on community engagement projects, but it wonâ&#x20AC;&#x2122;t matter how pretty the downtown is if hog trucks are rattling through at 45 miles per hour.

The bypass is vital to Missouri Valleyâ&#x20AC;&#x2122;s success.

35

WILLOW CREEK

MISSOURI VALLEY

FARMLAND

CHI HEALTH MISSOURI VALLEY

MISSOURI VALLEY COMMUNITY SCHOOLS

FARMLAND CLINICS DOWNTOWN

1 MILE WALK

MISSOURI VALLEY SWIMMING POOL

ST R

EE T

MAIN STREET

30

/E

RI

E

UNDERDEVELOPED

HW AY HI G

TO OMAHA / COUNCIL BLUFFS

36

DE

ER

HARRISON COUNTY FAIRGROUNDS

FARMLAND

LOCAL FOOD SOURCES?

FARMLAND

D UN

D

PE

O

L VE

PHASE 1 / RESEARCH

01

02

03

04

OLDER GENERATION AND YOUNG ADULTS MOVE IN

PEOPLE ARE MORE INVESTED WHEN THEY CAN SEE THE FRUITS OF THEIR LABOR. IF WE CREATE A NETWORK OF BEAUTIFICATION, IT’S MORE LIKELY TO SPREAD ACROSS THE ENTIRE TOWN, AND PEOPLE ARE MORE LIKELY TO GET INVOLVED IF THEY SEE THEIR NEIGHBORS MAKING THE EFFORT.

FEWER DUMPY STRUCTURES, BETTER TOWN IMAGE

NETWORKING

FAMILIES MOVE INTO FORMERLY VACANT HOUSES/FARMHOUSES

APARTMENT RENTALS CREATED DOWNTOWN

The new school complex and hospital have already begun to turn around Missouri Valley’s image. However, these are not the most often seen amenities in the town. If the downtown can be restored, and the buildings remodeled, this trickle down effect becomes more like a tidal wave. By getting everyone involved, Missouri Valley creates a cycle of investment in the town beautification.

Downtown apartments can be catered to elderly adults looking to downsize, young adults looking for that loft life on a more modest budget, and those with low incomes who cannot afford a house payment just yet. Moving the older generations out of homes they cannot take care of opens up those homes to young families looking for a change. The cycle then repeats when those families have children, and the town’s life cycle becomes more viable and sustainable.

37

MISSOURI VALLEY

38

PHASE 2 / EMOTION

PHASE 02

ARCH 510: reFORM

EMOTION EMELIA THOMPSON

39

MISSOURI VALLEY

PROGRAM OPPORTUNITIES

CIVIC

40

• COMMUNITY CENTER (REPLACE RAND) • DOG PARK • RUNNING/BIKE PATH ALONG RAILROAD • CONCERT/ AMPHITHEATER • HIGHLINE STYLE GREENSPACE • EVENT SPACE COORDINATED WITH COMMUNITY CENTER

COMMERICAL

• BREWERY • COFFEE SHOP • GIFT SHOP (W/ HOSPITAL AND TRAIN TOWN, RIALTO) • FLOWER SHOP (MOVE A CURRENT ONE) • LOCAL FOOD RESTAURANT • PET GROOMING/ BOARDING • ICE CREAM SHOP

RESIDENTIAL

• SENIOR LIVING • LOFTS CATERING TO YOUNG ADULTS AND SENIORS. • LOW INCOME • MIXED USE (SENIOR, LOFT, AND LOW INCOME) • BED AND BREAKFAST

PHASE 2 / EMOTION

3 1

2

45 47

5

4

44

6

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1

8

7

41

40

39 38 37

10

9

36

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30

2

11

29

12

13 14

26

25

17

15 16

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18 23 22

28

19 20

21 34

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3

RAILWAY EASEMENT

100 FT.

1. SOUTH SIDE OF STREET TO UTILIZE EMPTY SPACE BETWEEN RAILROAD TRACKS AND DOWNTOWN CORE. 2. UTILIZE VIEWS OF THE LOESS HILLS TO BOTH THE NORTH AND SOUTHEAST. 3. ABILITY TO BUILD A FREESTANDING BUILDING (ALL OPTIONS) OR CONNECT WITH CURRENT DOWNTOWN STRUCTURES (OPTIONS 2 AND THREE)

41

MISSOURI VALLEY

OPTION 1 Access to the formerly unusable railroad easement allows for Missouri Valley to embrace it’s heritage as a railroad town. The town can improve on it’s reputation and image by cleaning up the railyard and creating a community center and greenspace. Inserting a gift shop into the vacant corner building on the main street hospital/community center draws people in and provides a place for families of patients to purchase flowers and gifts from local flower shops and small businesses. At the same time, out of town visitors can learn about the rich history of both the railroad and the Rialto theatre across the street.

CAH COMMUNITY CENTER / AMPHITHEATER

CLOSE PROXIMITY TO

SENIOR LIVING FACILITIES

CLOSE PROXIMITY TO

GIFT SHOP HOSTS EVENTS WITH

STOCKS GIFTS FROM

SHOWCASES RIALTO HISTORY

PURCHASES FLOWERS FROM

LOCAL FLOWER SHOPS

RIALTO THEATRE

3 1

2

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5

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44

6

43 42

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7

41

40

39 38 37

10

9

36

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29

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13 14

26

25

17

15 16

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18 23 22

28

19 20

21 34

27

RAILWAY EASEMENT

100 FT.

42

LOCAL RETAIL

PHASE 2 / EMOTION

LOW INCOME HOUSING

OPTION 2

ACCESS TO HEALTH CARE

Creating an atmosphere that caters to pet owners provides opportunities rich in networking possibilities. Missouri Valley has an existing veterinarian clinic, but no grooming or boarding capabilities. Instead of driving to an adjacent town, Missouri Valley can become provide all the services needed. A dog park in the unused flood plain creates free amenities found in larger cities, and the hospital can take advantage of the proximity to explore pet therapy treatments. Patients and families required to stay in the hospital for long periods of time can take advantage the boarding facilities as well, taking the stress out of finding a place out of town to keep their pets. A wealth of free amenities like public pedestrian malls and green spaces allow low income housing to fit right in, and creates a healthy environment.

CAH PROXIMITY TO FREE AMENITIES

GREENSPACE / PET THERAPY

COMMUNITY PARK / DOG PARK

NETWORKING WITH LOCAL PROVIDERS

PET GROOMING / BOARDING VET CLINIC

3 1

2

45 47

46

5

4

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6

43 42

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7

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40

39 38 37

10

9

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11

29

12

13 14

26

25

17

15 16

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18 23 22

28

19 20

21 34

27

RAILWAY EASEMENT

100 FT.

43

MISSOURI VALLEY

OPTION 3

CAH GREENSPACE + EVENTS/FUNDRAISING

Inserting a commercial element of a brewery has the ability to connect to local businesses struggling to create a network within the town. Linking the critical access hospital with a multi use park creates opportunities for the hub to host a wide range of events: weddings, corporate events, hospital fundraisers, and community celebrations.

ACCESS TO HEALTH CARE / WELLNESS

COMMUNITY PARK / AMPHITHEATER

LOFTS

PROXIMITY TO FREE AMENITIES

BUILDING A LOCAL NETWORK

YOGA IN THE PARK

BIG CITY AMENITIES

LOCAL BARS / RESTAURANTS

TASTINGS, EVENTS, AND FUNDRAISERS

YOGA STUDIO

“BALANCE AND BREW”

BREWERY

3 1

2

45 47

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4

44

6

43 42

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7

41

40

39 38 37

10

9

36

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30

11

29

12

13 14

26

25

17

15 16

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18 23 22

28

20 21 27

RAILWAY EASEMENT

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19

PHASE 2 / EMOTION

As evidenced from research gathered during phase 1, the number one challenge Missouri Valley, and most of rural America, faces is an aging population and the loss of young adults to urban cities. These two core demographic groups are largely responsible for disrupting the small town cycle for both housing and commercial growth and/or consistency.

Young adults are leaving small towns for the amenities of larger cities. In order to bring millennials back and keep them, small towns should look to commercial opportunities that are typically found in urban centers and provide housing that fits their lifestyle. Surprisingly, or not surprisingly, breweries are one of those commercial opportunities that often mark a thriving community. Breweries become social hubs for all demographics. Rent is cheaper here than in Omaha, and Missouri Valleyâ&#x20AC;&#x2122;s main street has a wealth of potential mid income housing in the upper levels of the businesses. By catering to both the millennial and baby boomer generation, Missouri Valley has the opportunity to create a diverse community hub in the middle of their historic main street.

CRITICAL ACCESS HOSPITAL / MEDICAL

COMMUNITY / CIVIC

RESIDENTIAL

COMMERCIAL

GREEN SPACE

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MISSOURI VALLEY

46

Located in the middle of the existing main street, replacing the current community center.

Notch carved from south facade to create niche of public space between two wings.

Pass through provides a thoroughfare from main street and views to the Loess Hills.

2nd level pulled back to allow the south facade to break down and carves out outdoor spaces.

3rd level added to provide housing and continues the breakdown from a rigid facade.

Rooftop terraces are carved out facing main street, increasing indoor/outdoor living.

PHASE 2 / EMOTION

2

3

1

PROGRAMMATIC ADJACENCIES BETWEEN PROPOSAL AND EXISTING BUSINESSES 47

MISSOURI VALLEY

NORTH FIFTH STREET

3RD STREET

NORTH FOURTH STREET

EAST HURON STREET

PROPOSED SITE PLAN SCALE: 1” = 100’ - 0”

48

SOUTH FIFTH STREET

SOUTH 3RD STREET

ERIE STREET/LINCOLN HIGHWAY

LOFTS

GREEN ROOF

LOFTS

HOSPITAL

HOSPITAL EVENT SPACE

PLAYGROUND

BREWERY

WALK IN CLINICS

COMMUNITY CENTER

WAITING ROOMS

LEVEL ONE

SCALE: 1” = 200’ - 0”

LEVEL TWO

SCALE: 1” = 200’ - 0”

LEVEL THREE

SCALE: 1” = 200’ - 0”

PHASE 2 / EMOTION

49

MISSOURI VALLEY

SOUTH EAST SECTION AXON SCALE: 1”= 30’ - 0”

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PHASE 2 / EMOTION

NORTH ELEVATION PERSPECTIVE 3

LOOKING SOUTH WEST

1

51

MISSOURI VALLEY 2

PERSPECTIVE 2 LOOKING SOUTH

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PHASE 2 / EMOTION

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MISSOURI VALLEY PERSPECTIVE 3:

LOOKING NORTH EAST

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PHASE 2 / EMOTION

3

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MISSOURI VALLEY

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PHASE 3 / PROPOSAL

PHASE 03

ARCH 510: reFORM

PROPOSAL EMELIA THOMPSON

57

MISSOURI VALLEY

PREV

CAH GREENSPACE + EVENTS/FUNDRAISING ACCESS TO HEALTH CARE / WELLNESS

COMMUNITY PARK / AMPHITHEATER

BUILDING A LOCAL NETWORK

YOGA IN THE PARK

YOGA STUDIO

BIG CITY AMENITIES

LOCAL BARS / RESTAURANTS

TASTINGS, EVENTS, AND FUNDRAISERS

“BALANCE AND BREW”

58

CO C

LOFTS

PROXIMITY TO FREE AMENITIES

BREWERY

B

PHASE 3 / PROPOSAL

LOFTS / BOTH MIDDLE INCOME AND SENIOR LIVING 935-1000 SF

BREWERY 1800 SF

KITCHEN EVENT SPACE 4000 SF 800 SF

OFFICES 400 SF

GYM 5400 SF

PHYSICAL THERAPY CLINIC 3600 SF

AUDITORIUM 2400 SF DIETICIAN, COSMETIC DERMATOLOGY, AND PAIN CLINICS, PHARMACY 1800 SF

MEETING ROOMS 600 SF

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MISSOURI VALLEY SPECIALIZED FITNESS PROGRAM

SENIOR FOCUSED SERVICES

PHARMACY HOSPICE CARE

OBESITY FOCUSED SERVICES

PREVENTATIVE CARE

DIETICIAN PHYSICAL THERAPY GYM

YOUNG ADULT FOCUSED SERVICES

TELEPHONE/ONLINE ACCESS BOUTIQUE COSMETIC SERVICES PAIN CLINIC

TOWN SPECIFIC SERVICES

INSURANCE EDUCATION NARCOTIC ADDICTION SERVICES

KITCHEN

LARGE EVENT SPACE

BAR RESTROOMS OUTDOOR EVENT SPACE

COMMUNITY CENTER

AUDITORIUM

AUDITORIUM/MEETING SPACES

MEETING SPACE 1 MEETING SPACE 2

BUILDING A LOCAL NETWORK

CHAMBER OF COMMERCE

FLEXIBLE OFFICE SPACES

EMPLOYEES RENTABLE OFFICES

CAL BARS / STAURANTS

PATIO

BREWERY

STILLS TAPROOM DINING

SENIOR LIVING

BAR BAR STORAGE SEATING RESTROOMS

ACCESSIBLE COMMUNITY SPACE

LOFTS MID INCOME

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BALCONY/PATIO COMMUNAL SPACE

PHASE 3 / PROPOSAL

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MISSOURI VALLEY

missouri valley zoomed in

ADJACENT BUILDING CONSTRAINTS:

TO CONSTRAIN PROPORTIONS AND PROVIDE A BASIS OF WHERE TO PLACE THE NEW BUILDING, CREATED GUIDELINES OFF ADJACENT BUILDINGS

SINGLE MODULE:

August 29, 2017

0

0.075

TO KEEP THE STRUCTURE FROM APPEARING TOO MASSIVE 0 IN 0.075 A 0.15 RATHER LOW KEY MAIN STREET, BEGAN WITH A 30’ X 75’ FOOT MODULE. THE MODULE WAS SIZED TO ACCOUNT FOR LARGE PROGRAMMING WHILE FITTING IN WITH THE BAR LANGUAGE OF THE CURRENT MISSOURI VALLEY DOWNTOWN.

1:9,028

0.15

0.3 km

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, DS, USDA, USGS, AeroGRID, IGN, and the GIS User Communi

PEDESTRIAN THOROUGHFARE: PROPOSED PARK IN CURRENT RAILYARD

62

SPLIT INTERVENTION INTO 2 BUILDINGS. CREATES A PEDESTRIAN PATHWAY TO PROPOSED PARK, AND ALLOWS EACH PROGRAM TO OCCUPY IT’S OWN SPACE WHILE STILL CREATING LINKS BETWEEN THEM. MAXIMIZES ADJACENCIES BETWEEN EXISTING BUILDINGS ON MAIN STREET AND PROPOSED PROGRAMS.

Iowa State Unive

PHASE 3 / PROPOSAL

ARRAY ON A CURVE

ARRAYED MODULE ALONG A CURVE TO EMBRACE THE LOESS HILLS TOPOGRAPHY WHILE ALSO CREATING ZONES BETWEEN PROGRAMS AND THE PARK.

PEAKS AND VALLEYS:

VIE

WC

OR

RID

OR

SECOND AND THIRD ADDED TO THE WESTERN BUILDING TO MAXIMIZE THOSE LOESS HILLS VIEWS AND PROVIDE A VIEW CORRIDOR TO THE SOUTHEAST. PULLED BACK ROOFLINES CALL OUT TO THE WESTERN IOWA LANDMARKS, PROVIDING VALLEYS AND PEAKS. RESIDENTIAL UNITS ARE PLACED ON TOP TO PROVIDE PRIVACY WHILE ALSO ALLOWING FOR MAXIMUM PUBLIC INTERACTION TO THE COMMUNITY AND WELLNESS CENTERS BELOW.

63

T

APAR

APARTMENT

TMEN

T

MISSOURI VALLEY

TMEN

APA

RTM

ENT

APAR

SITE PLAN

3RD FLOOR

SCALE: 1” = 120’ - 0”

LOFT

BREWERY

LOFT

SCALE: 1” = 150’ - 0”

MEN’S LOCKER

OFFICE

COMM UN WAITIN AL G AREA

ICE

1ST FLOOR

SCALE: 1” = 120’ - 0”

64

IUM ITOR AUD

WOMEN’S LOCKER

2ND FLOOR

SCALE: 1” = 120’ - 0”

PHARMACY

COSMETIC WELLNESS SPA

IC

MEETING ROOM

COMMUNAL BREAK ROOM

OOM

IO

CLIN

STUD

PAIN

EVENT SPACE

R TING MEE

KITCHEN

IST

ION

RIT

OFFICE

AL YSIC PH RAPY THE

GYM

NUT

OFFICE

OFF

PHASE 3 / PROPOSAL

PERSPECTIVE LOOKING SOUTH

BREWERY IN THE FOREGROUND, COMMUNITY CENTER BEYOND RIGHT, WELLNESS CLINIC BEYOND LEFT

PERSPECTIVE LOOKING NORTHWEST WELLNESS CENTER

65

MISSOURI VALLEY

PERSPECTIVE LOOKING SOUTHEAST PARK PERSPECTIVE

SOUTH ELEVATION 66

PHASE 3 / PROPOSAL

67

MISSOURI VALLEY

PERSPECTIVE LOOKING SOUTH

BREWERY IN THE FOREGROUND, COMMUNITY CENTER BEYOND RIGHT, WELLNESS CLINIC BEYOND LEFT

68

PHASE 3 / PROPOSAL

69

MISSOURI VALLEY

EXISTING NORTH ELEVATION

PROPOSED NORTH ELEVATION 70

PHASE 3 / PROPOSAL

71

MISSOURI VALLEY

SITE PLAN

SCALE: 1” = 75’ - 0”

72

PHASE 3 / PROPOSAL ERIE STREET

BREWERY

EXECUTIVE OFFICE

LOCKER ROOM BATHROOM

BATHROOM

OFFICE

GYM OFFICE

OFFICE

KITCHEN

DIETICIAN CLINIC

EVENT BALLROOM STUDIO

PHYSICAL THERAPY CLINIC

LOCKER ROOM

CONFERENCE ROOM

FIRST FLOOR

SCALE: 1” = 50’ - 0”

73

MISSOURI VALLEY ERIE STREET

UPPER PATIO

OFFICE

COMMUNAL WAITING AREA

STORAGE

CONFERENCE ROOM UPPER EVENT SPACE

AUDITORIUM OFFICE

SECOND FLOOR SCALE: 1” = 50’ - 0”

74

COMMUNAL KITCHEN AND BREAK ROOM

PAIN CLINIC W/ PHARMACY

WELLNESS SPA & CLINIC

PHASE 3 / PROPOSAL ERIE STREET

STORAGE APARTMENT 4

APARTMENT 1

APARTMENT 3 APARTMENT 2

THIRD FLOOR

SCALE: 1” = 50’ - 0”

75

MISSOURI VALLEY SOUTH FACING SECTION PERSPECTIVE

76

PHASE 3 / PROPOSAL

77

MISSOURI VALLEY

PERSPECTIVE LOOKING NORTH WEST UPPER PATIO

78

PHASE 3 / PROPOSAL

79

MISSOURI VALLEY

PERSPECTIVE LOOKING SOUTH EAST UPPER PATIO

80

PHASE 3 / PROPOSAL

81

MISSOURI VALLEY

82

PHASE 3 / PROPOSAL EVENT SPACE PERSPECTIVE

83

MISSOURI VALLEY

PERSPECTIVE LOOKING SOUTHEAST PARK PERSPECTIVE

84

PHASE 3 / PROPOSAL

85