Fredericton Chamber of Commerce | Insight | Nov./Dec. 2012 by Cap City Creative

Chamber Benefit Available To Employees of All Member Companies... Exclusive Rates for Chamber Members

Experience big savings just by being an employee of a member company of the Fredericton Chamber of Commerce. Plus there are lots & lots of additional discounts for; claims free customers, mature citizens, short commute drivers, insuring your home & car with us, multiple vehicles, mortgage free and more...It’s that easy!

Full Money Back Claims Service Guarantee

If you need to make a claim and aren’t completely satisfied with your claims service, we will refund your entire policy premium. That’s right, all of it!

Free, Unlimited Telephone Assistance Program

24/7 help for health, home and legal questions is available to all home policy owners.

As a member company, you and your employees can enjoy special group insurance discounts and savings on your Home and Auto Insurance. Spread the good news around the office to call Wilson Insurance today or go online to receive your Free No Obligation Quote.

5 Easy Payment Options

Including interest free monthly payment plan with internet & telephone banking—and no service fee!

; All of the above!

For more information and a Free No Obligation Quote Call

Wilson Insurance

(506) 458-8505

Or visit www.avivatraders.com/frederictonchamber for your instant quote!

Busy?

Delegate the housework to Fredericton’s newest cleaning company

Call, email or text us for a quick and easy quote service@flowcleaners.com www.flowcleaners.com (506) 470-3561

CREATIVE DIRECTION AND DESIGN PRODUCED BY EMERGE DESIGNS CONTRIBUTORS PUBLISHER Steve Boulter - Emerge Designs PRINTER Kwik Kopy Design & Print Centre PROJECT MANAGER Wendy Morrell

Janice Corey Krista Ross Stacey Murray Morgan Peters Janet Moser Danny Crain Patricia Donnelly Rob Frenette Teresa Hatto

ADVERTISING CONSULTANT Wendy Morrell PRESIDENT Janice Corey president@frederictonchamber.ca CHIEF EXECUTIVE OFFICER Krista Ross kristar@frederictonchamber.ca MEMBERSHIP DEVELOPMENT MANAGER Chrystal Hallihan membership@frederictonchamber.ca POLICY & RESEARCH MANAGER Morgan Peters advocacy@frederictonchamber.ca

OPERATIONS & COMMUNICATIONS MANAGER Wendy Morrell fchamber@frederictonchamber.ca EVENT MANAGER Stacey Murray events@frederictonchamber.ca

President’s Message

CEO’s Message

Chamber Welcomes New Members

Advocacy Update

Business Immigrant Mentorship

Outreach Productions: How to Market Your Business

Meeting Matters: Bring Your Conference Home

Member News

Bullying Canada

Member Pro�ile/ Members for Meals & Events

Chamber Buzz

BUSINESS IMMIGRANT MENTORSHIP PROGRAM PROJECT COORDINATOR Janet Moser janetm@frederictonchamber.ca BOOKKEEPER Brianne Phillips bookkeeper@frederictonchamber.ca

Insight is published by Emerge Designs. All content, copyright © 2012, Fredericton Chamber of Commerce. All rights reserved. This publication may not be reproduced, all or in part without written consent from the Fredericton Chamber of Commerce. Every effort has been made to ensure the accuracy of all content in this publication, however, the publisher nor the Fredericton Chamber of Commerce will be held responsible for omissions or errors. Please address all editorial and advertising inquiries to the Fredericton Chamber of Commerce, PO Box 275, 270 Rookwood Avenue, Fredericton, NB, E3B 4Y9, Canada. The Fredericton Chamber of Commerce is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must be included with self-addressed, overnight-delivery return envelope, postage prepaid. The Fredericton Chamber of Commerce will not give, nor rent your name, mailing address, or other contact information to third parties. Printed in Canada. Printed by Kwik Kopy Design & Print Centre. Fredericton Chamber of Commerce PO Box 275, 270 Rookwood Avenue, Fredericton, NB E3B 4Y9 Tel: (506) 458-8006 Fax: (506) 451-1119 Twitter - @fton_chamber fchamber@frederictonchamber.ca Facebook – facebook.com/frederictonchamber www.frederictonchamber.ca

68 Kent Street, Fredericton, NB Canada E3A 4Y1 Ph: 506.999.3332 Fax: 506.206.5300 Email: creative@emergedesigns.ca

emergedesigns.ca

Janice Corey, President

hen I think of marketing and conversation I am reminded of the ‘80’s commercial for Faberge shampoo with Heather Locklear where she liked the product so much that she told two friends those two each told two more friends, and so on and so on and so on. Marketing encompasses a vast amount of meaning in one word. In one sense, it is the fifty thousand-foot view of the communication your business engages in to promote your brand, products, unique selling position and so forth. Regardless of whether you are launching an event-focused marketing plan or marketing in a broader sense; at the end of all of the social media twitter followings and ads that we take out in print….it becomes about making your business ‘buzz’ with a thousand conversations. In the end the most powerful tool we have as business owners is the personal reference and the conversations about our businesses. The road to making your business buzz a ‘conversation’ in the market that you serve can be simplified with a few key things in place: A plan that identifies a target audience. Your plan should be centered on who in the marketplace you are attempting to reach with your message. In that target audience there will be naturally occurring methodologies that infiltrate an area of influence. When you can get the conversation going there – with the influencers of your target audience – then you can tap into mass marketing to keep the ‘tempo’ going. A schedule of implementation-each marketing campaign needs a life cycle. As business owners we have certain campaigns that last a few years, others are product or event-specific and have a shorter life cycle. Regardless of that life cycle,

Insight

Nov. - Dec. 2012

MARKETING BY DESIGN….. Making Your Plan Worth A Thousand Conversations! it is important to acknowledge that first of all, there is an expiry date on a marketing plan and secondly that you need to execute the plan to implement it effectively. Many plans in business fail due to poor implementation. Just a bit of pre- planning and a good dose of managing the marketing life cycle will see a good marketing strategy successfully implemented with surprisingly little effort but with amazing results! Measurables. The word says it all. We can’t manage what we don’t measure. Each marketing plan has an expected outcome that we are trying to achieve. That outcome should at least in part have a tangible goal, (for example, increase sales locally by 10% by December 31, 2012), as well as the more intangible aspects. At the end of the day, make sure that you spend some time identifying at least one measurable that you and your team are focused on so that when you achieve the goal of the plan…you actually are aware of it. “People share, read and generally engage more with any type of content when it is surfaced through friends & people they know and trust” ~Malorie Lucich, Facebook Spokesperson Once you have your framework in place, there are a few simple ideas that you can implement that can help support keeping that conversation going. 1. Social Media links in your email signature line. Simple but effective. If you engage in any of the social media marketing platforms in your business, make sure that at all points of contact with your market includes them. In your signature lines via email, on your website and on your business cards to name a few. When using these media, ensure that they are focused and tied into your marketing campaigns and do what you can to get your target market in your followers list. Work on those areas/persons of influence that can make this happen.

...Continued on Pg. 9

ecently, I had the opportunity to attend the Canadian Chamber of Commerce Conference in Hamilton, Ontario on behalf of our Chamber. WOW, all I can say is: what an exciting and educational experience! Being part of the Canadian Chamber network at this event helped to provide perspective to the Chamber’s work nationally. As Fredericton Chamber members, you have access to many benefits. In our recent survey, you told us that the number one reason you belong, however, is to grow your business through our network. You have the opportunity to network and associate with the Fredericton business community through your membership, which includes more than 900 businesses! In fact, our Chamber is the largest in New Brunswick! The many events that your Chamber puts on each year provides you with many chances to grow your network & develop your business, meet new clients, and sell your products and services. Well, participating in the Canadian Chamber conference afforded me that opportunity with chambers across the country from St. John’s to Victoria and all points in between. The opportunity to network with likeminded individuals and chambers and expand our network nationally was exceptional! What I learned was that businesses across Canada are interested in the same issues, face the same challenges and are looking for opportunities in the same way that we are in Fredericton. The theme of the conference was “A Canada that Works” – the focus was on working together to develop solutions that will help break down barriers to competitiveness. Chambers from across the country worked on setting policy objectives for the coming year. We were focused particularly on what the Canadian Chamber considers to be their number one issue; that is, tackling Canada’s skills crisis. We heard from businesses, government and academia on best practices, programs and services to help businesses find and keep skilled employees. This fits in perfectly with the work that your Chamber’s Economic Development Committee is working on this year, which is to engage our business community with segments of our population who can fill the

Krista Ross, CEO

skills gaps they are experiencing. We also heard from many speakers, including the Hon. Jason Kenny, Minister of Citizenship, Immigration and Multiculturalism, regarding immigration and how vital immigrants are to the continued success of Canadian businesses and the Canadian economy. This focus also dovetails with your Chamber’s Business Immigrant Mentorship Program, which helps to equip immigrant entrepreneurs with the tools they need to succeed in business in our region. There was also a great deal of focus on using technology to make Canada even more competitive. The discussion focussed around Canada being a world leader in innovation. Fredericton is certainly well placed to go forward in the innovation arena with our growing and vibrant ICT sector. We also heard several presentations on where the Canadian economy is headed and I am pleased to report... one of the keynote speakers, Douglas Porter, Deputy Chief Economist & Managing Director of BMO Capital Markets is telling us to be optimistic! One of the overall focuses of the conference was to debate policy resolutions which will serve to provide the Canadian Chamber with the backbone of their advocacy efforts in the coming year. Policies ranging from finance, environment, industry, transportation and infrastructure, to social policy were debated by the chambers in attendance. The final resolutions that were approved are now available through our website. As fall progresses, we will continue to work on these issues on your behalf while providing you with the top notch events, networking opportunities and benefits that enhance your membership. I look forward to seeing many of you out at upcoming events and also hope to hear from you on issues that you think the Chamber should be addressing.

Insight

Nov. - Dec. 2012

New Members

Hello Newest to our

2013 Canadian Ringette Championships c/o Janet White 120 Claremont Drive Fredericton, NB E3A 1E8 Tel: (506) 457-0407 Email : connie.nichol@fredericton.ca Website : http://www.ringette.ca/en-us/events/ canadianringettechampionships.aspx Contact: Connie Nichol – Chair The 2013 Canadian Ringette Championships are being held in Fredericton from March 31 to April 6, 2013. The City of Fredericton will welcome 1000 female athletes made up of 48 teams and 3 divisions; all competing for the title of “National Champion”. Our committee is excited to be hosting such a prestigious event and to help celebrate 50 Years of Ringette in Canada.

Insight

Nov. - Dec. 2012

Admiral Fish Farms 420 York Street Fredericton, NB E3B 3P7 Tel: (506) 455-6434 Email: staylor@admiralfishfarms.ca Contact: Stephanie Taylor

Goguen Architecture Inc. 212 Queen Street, Suite 210 Fredericton, NB E3B 1A9 Tel: (506) 458-8220 Email: edg@goguenarch.com Contact: Ed Goguen

Air Canada 120 Ilsley Avenue Dartmouth, NS B3B 1S7 Tel: (902) 462-8911 Email: susan.a.grant@aircanada.ca Contact: Susan Grant

York Dental Dr. Andrew Smyth, DDS 401 Bishop Drive, Suite 103 Fredericton, NB E3C 2M6 Tel: 506-451-1085 Fax: 506-451-1018 Email: admin@yorkdentalclinic.com Website: http://drsmyth.com/ Intro: As the owner of the York Dental Clinic, Dr Andrew Smyth along with his associates and staff offer a full spectrum of general dental services for the entire family. New patients are welcome at our brand new facility where the focus is to help people live happier, healthier lives through the enjoyment of their smiles.

New Members

Members Pedersen Media 130 St. John Street Fredericton, NB E3B 4A7 Tel: (506) 471-0907 Email: jon@pedersenmedia.com Website: www.pedersenmedia.com Contact: Jon Pedersen Jon Pedersen makes HD videos and apps. He has written, photographed and edited many award-winning videos as well as two of Canada's largest travel apps, go Explore Canada and CanadaOuest en franรงais. Call now to discuss your project. (506) 471-0907

Jani-King 18 Station Road Rothesay, NB E2E 5X4 Tel: (888) 226-4011 Email: mhanson@nb.aibn.com Contact: Mindy Hanson Dynamic Fitness 359 Queen Street Fredericton, NB E3B 1W5 Tel: (506) 459-8961 Email: hotyogafredericton@hotmail.com Website: www.hotyogafredericton.com Contact: Melissa Fraser

GBS Mobility 1211 Prospect Street Fredericton, NB E3B 3B9 Tel: (506) 261-9933 Email: steve.childs@gbsinc.ca Contact: Steve Childs

Mr. Lube Canada Limited Partnership 120-445 Brinannia Road East Mississauga, ON L4Z 3E7 Tel: (905) 543-1178 Toll Free: (800) 667-7809 Fax: (905) 568-4242 Email: info@mrlube.com Website: www.mrlube.com Contact: Michael Brock Fitness New Brunswick Inc. A112A LB Gym, 2 Peter Kelly Drive PO Box 4400 Fredericton, NB E3B 4A3 Tel: (506) 453-1094 Fax: (506) 453-1099 Email: membershipservices@fitnessnb.ca Website: www.fitnessnb.ca Contact: MarilynnGeorgas

Insight

Nov. - Dec. 2012

Advocacy

by Morgan Piers

Advocacy Committees In order to accomplish our advocacy mandate, the Chamber employs a two-step process to plan and execute these efforts. First, each year we seek to learn the issues that are most important to our membership primarily through our annual member survey. It is critically important that each member take the time to respond so that their voice is heard and the Chamber’s advocacy can be refined and more sharply focused through this aggregate data. Second, we primarily accomplish these directives through various committees, which are comprised of members and knowledgeable stakeholders, with support provided by Chamber staff. Board members generally act as chairs of these committees to keep the group focused on their specific tasks with the knowledge of how they fit into the greater whole. These committees often work with other community partners and stakeholders in an effort to combine knowledge and resources, while limiting duplicity of initiatives. There are four primary advocacy committees currently active at the Fredericton Chamber: Provincial Government Affairs, Municipal Government Affairs, Economic Development, and Physician Recruitment. Physician Recruitment: The 2012 annual member survey showed that having access to a family physician remains a top priority for members across various industries and sizes of organizations. This indicates an acknowledgement amongst our membership that even during times when the physician waiting list is at a so-called ‘manageable’ level, there remain systemic problems that require substantive changes to our health-care system. As a result, physician recruitment will continue to be a priority for the Chamber for the foreseeable future.

Provincial and Municipal Government Affairs: In 2011, the Chamber returned to the model of splitting the all-encompassing ‘Government Affairs Committee” into provincial and municipal committees. This allows for more thorough and meaningful advocacy to both levels of government. Both of these committees deal with topics determined by the annual member survey, but are also responsive to unforeseen issues that may present at any time. Of note, in September 2012 the Municipal Affairs Committee was invited to consult with the City of Fredericton for the first time regarding budget formation. This is a role that the Provincial Affairs Committee has performed with the province in previous years.

Economic Development Committee: The annual member survey has indicated for several years that a skills shortage has been a concern for large portions of our membership. During the 2011-12 committee season, the Economic Development Committee decided to focus its efforts on this specific issue on a multi-year basis. The first year was dedicated to information gathering – better defining the problem to be able to address it more effectively. Moving into 2012-13, the committee will use the lessons learned to put a plan into action in an attempt to achieve tangible results.

The Chamber is in the unique position of being able to draw on expertise from a myriad of sources and industries. Leveraging this position allows Chamber committees to act in an effective and comprehensive manner because of the commitment of time and resources over the years from our members. We also rely on assistance from members and stakeholders who are unable to join a committee full-time, but make valuable contributions on an ad-hoc basis. Finally, a sincere “Thank You” to all past and present committee members and as a final reminder, members are welcome to join a throughout the year.

Insight

Nov. - Dec. 2012

For more information please contact Morgan Peters, Policy & Research Manager, Fredericton Chamber of Commerce.

B.I.M.P.

Pg. 4 Continued...

TJNQMF RVFTUJPO XIJDI PG UIFTF JT TFDVSF

2. Use the back of your business card as a promotional tool. We often do not promote ourselves EBUB EFTUSVDUJPO or our businesses on the back of our business cards â&#x20AC;&#x201C; that is a lost opportunity and inexpensive for the 'SFEFSJDUPOÂźT 1$ (JSMT PGGFS HVBSBOUFFE EFTUSVDUJPO PG ZPVS mileage that you can get out of it. Often when we IBSE ESJWFT BOE EBUB DPNQMFUF unload our briefcase or pockets at the end of a XJUI B DFSUJGJDBUF PG EFTUSVDUJPO business function we pile up the business cards that 4ISFEEJOH ZPVS PME IBSE ESJWFT JT 4ISFEEJOH we have collected. What an effective tool when we UIF POMZ XBZ UP BCTPMVUFMZ use the back of the card to simply house our name HVBSBOUFF ZPVS NFEJB XJMM CF EFTUSPZFE *O UIJT EBZ BOE BHF PG (personally or business) or concise information about JEFOUJUZ UIFGU PME IBSE ESJWFT our brand, products and so forth. Use this space for DPOUBJO WBMVBCMF EBUB UIBU DBO CF promotion. No matter what position your business card SFUSJFWFE &WFO JG ZPV UIJOL GPSNBUUJOH ZPVS PME IBSE ESJWF JT GPSNBUUJOH ends up on a deskâ&#x20AC;Ś.the owner of that desk will see HPPE FOPVHI EBUB DBO CF that it is you. SFDPWFSFE CZ Â˝QFFMJOH CBDL UIF IJOU JUÂźT UIJT POF MBZFSTÂź Ă&#x2020; KVTU MJLF BO POJPO 3. Position yourself as an expert. We all are )BOXFMM 3PBE 'SFEFSJDUPO /# experts or knowledgeable about some key thing related to our businesses. Figure that out. Find an avenue to XXX QDHJSMT TISFE DB share that and remain authentic when you do. 4. Measure and test. I canâ&#x20AC;&#x2122;t stress this enough. You will only know your plan is a success if you measure, re-measure and test your results. Donâ&#x20AC;&#x2122;t be discouraged if you your plan fails. It is equally important to find out why something fails (so you can do it differently next time) as it is to know why it is a success. Our chamber offers many opportunities to market ourselves and our businesses. Make sure you and your team are checking our community calendar at www.frederictoncalendar.ca for your next opportunity to do that and participate in our education modules around marketing. My wish for all of you this fall is that your marketing plan creates a thousand conversationsâ&#x20AC;Śand many more! Good luck! Reference Articles: The Key Points of a Marketing Plan by Arnold Anderson, Demand Media Small Marketing Changes with a Big Impact by Rosalind Resnick

Insight

Nov. - Dec. 2012

Market Your Business

HOW TO MARKET “Mooooo !!”, translated - “YAAOUCH !!” yelled the poor little red and white Hereford as he limped away from that old man he never really liked since arriving at the local farm. Yes, branding is a must, but it doesn’t have to be quite that painful. The topic of marketing is vast, so the tone of this article will be light and conversational with a focus on the role branding plays in marketing your business. While branding livestock is still a common practice, there are other branding techniques available to permanently affix a farm’s brand to their animals, so don’t worry about little Mr. Calf. This technique is used to identify an animal with a particular farm / farmer. How important is that? Just look at the “local” movement. It’s not just about sustainability and saving the environment, it’s also about knowing who, and where, it came from. I like how wikipedia describes brand as “the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.” It reinforces how the brand must have relativity from the name, right through to the investors.

Insight

Nov. - Dec. 2012

So before spending too much time, money and energy into marketing your company, make sure you have established a brand that not only represents who your business is, but what your business will become. If your business name does not represent your brand, you should change it to one that does. If your logo looks unprofessional, how do you think people will perceive the quality of your goods or service? If your slogan better reflects who you were, than whom you are now, then it’s time to freshen up.

This may sound a little harsh, but it’s important stuff. You don’t have to spend a lot of money to have your brand’s look established, but proper preparation is essential for entering the marketplace. Otherwise think of it this way, you’re not only trying to reach a destination heading down the wrong road, you’re taking all of your customers with you. If you need to back up a little and reset your branding, as Nike says “JUST DO IT”. Okay, now that you’ve established your brand’s image and message, you must make sure that everyone who is associated with your brand is up to speed and on board. Of course it is essential that all employees embrace the brand and are on board for delivering on the promises that your brand makes. An internal benefit is sited in a 2007 article in the Journal of Brand Management, “internal branding not only directly influences the extent to which employees perform their role in relation to the brand promise, but also

Market Your Business

YOUR BUSINESS

influences the attitudes employees have towards the brand, which in turn affects employee performance.”

If you’re new at business, it’s helpful to know that most companies budget between 1% and 10% of their revenue to sales and marketing. Well that’s nice, but how does one actually do this marketing thing? Like the Miramichi boys say,”ya gotta fish where the fish are swimmin’”. Know who your potential customers are. More importantly, know who to target within that organization that will either be a decision maker, or an influencer to the decision maker. A short and practical course that I found extremely valuable was offered through Enterprise Fredericton and instructed by Chris Cummins. It was called Mastering Solution Sales. It taught how to identify what you have to offer, and how this product or service could be a solution to a potential customer’s problem or “pain point”. Then through research and organized perseverance, present your company and solution to the right person at the right time. To get an old fashioned F2F meeting is ideal whenever possible. Yes, I know, this is sales. But the point I make here is how important it is to reach the right person. To do so, you have to know “where they’re swimmin.”

So radio, TV, oh yes, social media and web? Yellow pages, magazines, brochures, tradeshows, digital signage (now available over urinals ;-), okay you get the point. Create a marketing plan. Even the undertaking will force you to think on how to spend your marketing money wisely. You can hire companies to do this or develop a marketing plan internally. If you create one internally, get some advice from your peers or hire a consultant for even a few hours for some outside input. Remember, everyone knows you have a limited marketing budget; so many salespeople tell you that their approach is right for you. Of course they will, that’s how they get paid! Get some independent advice on developing a realistic and effective marketing plan that works best for you with the money you have budgeted. Finally, market yourself; especially if you are a business owner. Get out there and network as much as you can. Employees come and sometimes go, but if the business community knows that you are on top of your game and have their best interests at heart, they’ll keep coming back. So suit up, keep fresh, fish where the fish are swimming, and get out there!

11 Insight Nov. - Dec. 2012

Rising heat costs making you blue

Maybe itâ&#x20AC;&#x2122;s time to ask for gas

Natural gas is a cleaner, more reliable and efficient choice that could save you money. To learn more and find out how much you could save, visit naturalgasnb.com or call 1-800-994-2762

Take comfort.

Meetings Matter

Meetings Matter Fredericton Campaign Launch Fredericton Tourism and the Fredericton Convention Centre have teamed up to develop a new lead-generating program called Meetings Matter, and you can help make it a success. Through this marketing program, the Meetings Matter partners want you to share information about meetings, conventions and events that you attend for your business or industry. Armed with the knowledge that only you can provide about your national organization, this experienced sales team will do the ground work to have Fredericton host a future event for your group. When convention delegates arrive in Fredericton, whether from Toronto, Vancouver or North Carolina, they have common needs. They require transportation, meals, sleep, professional development, and time to experience Fredericton’s dynamic blend of heritage, culture and natural beauty. The combination of activities and experiences delegates engage in generate a wealth of economic and social impacts for our community as a whole. The recent Transportation Association of Canada Annual Conference & Exhibit (TAC) drew more than 700 delegates from across the country to Fredericton from Oct 14-17, 2012. A perfect example of a city-wide event, TAC delegates participated in professional development opportunities at the Fredericton Convention Centre, Crowne Plaza, Delta, Beaverbrook Art Gallery, The Playhouse and the Richard J Currie Center. In addition, pre-and-post event tours were offered throughout the region, as well as technical study tours. Economic impact estimates indicate that approximately $1.5 million new dollars were injected directly into our community from this single 4-day national association event.

The Meetings Matter program is designed to make referring new convention leads easy for you. We offer a suite of services to assist in bringing your convention or event to Fredericton: • Lead Form: Visit www.meetingsmatterfredericton.ca and complete the on-line form describing the event you attend, and start the ball rolling! • Sales Call: Once we know who organizes your organization’s events, we will call on them to determine the feasibility of Fredericton hosting. • Bid Assistance: We have tools to assist you in a bid process to win the chance to host your convention. A wealth of destination information, photos, descriptions, and years of expertise. • Local Organizing Committee: We have experience in assisting in the development of local organizing committees, and we are here to help. • Delegate marketing: Once Fredericton has successfully won the chance to host the event, your national organization will seek information on Fredericton. We have a tool kit for your use to communicate all that is appealing about Fredericton. Photos, pre-and-post tour itineraries, literature, web links and even a booth you can set up at events in other locations to promote attendance in Fredericton • Delegate welcome: Your guests will feel welcome when they arrive! A digital sign at the Fredericton Airport will be programmed with a customized welcome message, we offer delegate welcome bags, and downtown businesses will place posters in their windows welcoming your group. Fredericton Tourism and the Fredericton Convention Centre have partnered to formalize this program under the name Meetings Matter. But really, we are the tip of the iceberg. The accommodation and attraction businesses in Fredericton are the most welcoming in the country, and this team is waiting to work with you to Bring Your Conference Home. Visit www.meetingsmatterfredericton.ca today, and tell us about the event you attend!

13 Insight Nov. - Dec. 2012

Member News

Member News: Hummingbird Ventures announces the release of ‘Fredericton: The Celebration’. This book profiles 65 families, businesses, arts and entertainment, festivals and events, and Fredericton’s beautiful landscape. The book will benefit the Fredericton Food Bank and the Beaverbrook Art Gallery and is a great gift idea for loved ones your top clients. Email frederictonacelebration@hotmail.com for more information.

www.pathwayseducationalservices.com

(506) 447-7235

Speed and reliability your business can count on. “Parents love seeing their kids online and I rely on FibreOP to make that happen.”

:Wl_Z OekbZ" LeoW][kh BWa[i A_Zi 7YWZ[co <_Xh[EF 8ki_d[ii 9kijec[h

Business FibreOP

/MO.*

\eh '( cedj^i

Now with the fastest upload speed. 15mb upload & 20mb download.

?dYbkZ[i <_Xh[EF ?dj[hd[j Fbki *¢%c_d Bed] :_ijWdY[" I[Ykh_jo Ik_j[ WdZ F9 8WYa Kf1 Add FibreOP TV for only $39.95/MO.

™

Switching is easier than you think - just call. 1 877 278-5114 bellaliant.net/fibreopforbusiness

*Certain conditions apply. All offers are available for a limited time and subject to change without notice. Price of this offer is for a minimum 12 month promotional period. Beginning in month 13 regular in-market price will apply. Bell Aliant products are available only where technology and availability permit. 30 days notice is required to cancel select services. Taxes extra. Offer available to new FibreOP Internet customers. Installation and offer subject to site survey assessment. For more details, see our Terms and Conditions available on www.bellaliant.net/business. FibreOP™ is a trademark of Bell Aliant. 1. Long Distance rates applicable to direct dialed calls from your business phone and calling cards to or from Canada to landline terminations only. Calling card surcharges apply.

Bullying Canada

Fellow Fredericton Chamber Member: Please allow me this opportunity to introduce myself; my name is Rob Frenette and I am the Co-Executive Director of BullyingCanada Inc., the only nationally registered anti-bullying charity that provides support, information and resources to youth, parents, educators and the public at large on the topic of bullying. BullyingCanada was co-founded by myself and Katie Neu of Ontario in order to fill a gap that we saw nationally beginning back in 2006 â&#x20AC;&#x201C; there simply were no national youth-themed anti-bullying organizations, and certainly none that were created by the societal segment for them. At the end of the fourth year or so, we decided that we would be able to do more good if we had chartable status, and after applying we were granted this status just over a year ago. One of our goals for the status originally was to better extend our reach across the country, and are now able to provide every community across Canada with services such as a 24/7 support line and a national scholarship program for youth who are entering post-secondary education and have been community leaders on the topic. Weâ&#x20AC;&#x2122;re also pleased to work with communities in operating customized school and corporate workshops to ensure that individuals are equipped with the proper tools in order to address bullying in a proactive way where they live and work.

It has become somewhat of a hot topic of discussion the last year but that does not make the harassment stop by any means. Continually, we are hearing from youth both provincially and nationally on how they are impacted by bullying and what they would like to see done to curb the problem. With the fall now seemingly half-over and winter fast approaching, our national team of volunteers are preparing for our annual national Anti-Bullying Day that occurs every December across Canada. This provincially-proclaimed day of awareness will occur on Monday, December 17, 2012. Weâ&#x20AC;&#x2122;re very pleased to be working alongside municipalities like the City of Fredericton as well as organizations like the City Police Force, the Government of New Brunswick, and countless other communities, businesses and schools to make this national day a success. One of the easiest ways to be involved is to simply wearing blue; the colour of the Anti-Bullying Awareness Ribbon, in support of initiatives occurring in your schools, workplaces, and communities. In closing, I would like to thank you for taking the time to read more about what BullyingCanada Inc. has to offer to this great community. We would like to also thank the many supporters and sponsors of BullyingCanada including Fredericton Chamber Members Ginger Design, Red Cow Technologies and Astral Radio.

This has not been without consequences however, and in the last year of operations like other charities, BullyingCanada has struggled financially. Most people are not fully aware that we receive no government or United Way funding, and rely almost entirely on corporate and private donations and partnerships.

If you would like to learn more on how your business or organization can either make a tax-deductible donation, or to get involved with BullyingCanada and Anti-Bullying Day, I invite you to contact me directly by email at: Rob.Frenette@BullyingCanada.ca or by telephone toll-free at: 877-352-4497 ext. 203.

We are approaching our 6th anniversary and have been working exceedingly hard the past two years especially providing workshops, presentations, and working on the ground alongside youth from coast to coast ensuring that they have a national voice when it comes to combatting bullying in this country.

Sincerely yours, Rob M. Frenette, O.N.B Co-Executive Director / Co-Founder BullyingCanada Inc.

Insight

Nov. - Dec. 2012

Interested in owning a Mr. Lube franchise? With more than 117 locations across the country, Mr. Lube is a Canadian leader in automotive oil change and preventive maintenance. In fact, weâ&#x20AC;&#x2122;ve served more than 35 million customers in our 35-plus years of businessâ&#x20AC;&#x201D; and weâ&#x20AC;&#x2122;re just getting started. Weâ&#x20AC;&#x2122;re looking for potential franchisees who are passionate about customer service and have the financial resources and leadership skills to grow with us. If you share our core values of people, passion, performance and partnerships, weâ&#x20AC;&#x2122;d love to talk to you about becoming a franchise owner. Please contact Lori at franchising@mrlube.com or 1.877.258.0858. You can also visit us at mrlube.com for more information.

HP ProBook Notebook HPâ&#x20AC;&#x2122;s best combination of business features, functionality and value for mainstream business applications

Preferred

Partner

Create an account at BrunNetâ&#x20AC;&#x2122;s new online store with Client Type â&#x20AC;&#x153;Chamber Memberâ&#x20AC;? for discounted pricing and exclusive HP promotions.

www.brunnet.com %UXQ1HW ,QF r %UXQ1HW r LQIR#%UXQ1HW FRP

17 Insight Nov. - Dec. 2012

Members

Clark Smith of Kiers Marketing Group referred: New member York Dental Clinic

Freedom 55 Financial, one of the most recognized brands in financial services, is a division of London Life Insurance Company which has been strong, stable and trusted since it’s founding in London, Ontario in 1874.

You can receive a $25 gift certificate to one of our featured restaurants, simply refer a new member to the Fredericton Chamber of Commerce and if they join, get ready to enjoy a great meal.

Freedom 55 Financial is dedicated to the philosophy that financial freedom is about much more than retirement planning. It's about how you live every day. Whatever your freedom looks like, we offer individual and business financial security planning solutions which can help you achieve your goals and dreams. Our financial security advisors can help make sure you make the right decisions about insurance and investment products to address immediate and specific needs. Freedom 55 Financial November 1, 2012 offers savings, investments and retirement income, as well as life, Business After Hours disability and critical illness insurance and mortgages.

hosted by National Bank

We can also help you build a long-term financial security plan. Our planning process allows you to: • Gain a better understanding of how you envision your future • Understand your current situation, goals and dreams • Identify any roadblocks to achieving your goals • Work with your ﬁnancial security advisor as a partner in helping you achieve your financial security goals at all stages of life Freedom 55 Financial in Fredericton is located at 371 Queen Street, suite 205. Call one of our financial security advisors today at 506-452-8885 to get started.

Insight

Nov. - Dec. 2012

November 20, 2012

Going for the “No” seminar at the Fredericton Inn

November 29, 2012

State of the City Addressat the Fredericton Convention Centre

December 6, 2012

Business After Hours hosted by the Ramada Hotel

December 12, 2012

Chamber Holiday Open House at the Fredericton Chamber of Commerce

January 24, 2013

Balanced Scorecards – A Leadership Approach at the Ramada Hotel

January 31, 2013

State of the Province Address at the Fredericton Convention Centre

The Buzz

6th, 2012 On Thursday, September ricton Chamber of

Frede McInnes Cooper hosted the er Hours event after Aft Commerce’s first Business with great turnout at this event, summer break. We had a for a’s nce. Thank you to Edwin over 80 people in attenda r for this event. being the catering sponso

On Thursday, September 13th, 2012

the Business Immigrant Mentorship Program’s cohort 7 was launched at City Hall. This is the fourth year of this innovative and exceptional program that assis ts immigrant investors in understanding how to do business in Fredericton and New Brunswick. Special gues ts included MLA Troy Lifford, Government of New Brunswic k and Honorable Mayor Brad Woodside both of whom brought greetings and best wishes to the programs cont inued success and its participants.

2, ber 25th, 20h1osted the m te p e S , y a d mmerce On Tues amber of Co k-Off Event. ton Ch mber Kic the Frederic twork’s Septe e N nce. It ss e n si u en in attenda m o w Women in B ss e n si over 30 bu d fun! There were etworking an n f o g in n ve e was a great

4th, 2012 On Thursday, Octobeofr Co mmerce hosted a free

r the Fredericton Chambe ilitate by the Art of Networking, fac d lle ca t en ev al education e Th rnegie Business Group. Paul Kearley of Dale Ca th over 100 t was overwhelming, wi attendance of this even ers were able to endance. These memb chamber members in att at the Business networking skills to use put their newly learned yhouse, which d by the Fredericton Pla ste ho t en ev urs ho ter Af ing event. after the Art of Network y tel dia me im ce pla k too

On Thursday, Se

tember 27th, 2012 the Fredericton , Chamber of Com merce (FCC) in pa Mactaquac Coun rtnership with th try Chamber of Co e mmerce (MCCC) Oromocto Cham and the ber of Commerce (OCC) hosted the Tri-Chamber Even 2nd Annual t at the Riverside Resort and Conf We had a great erence Centre. turnout at this ev ent, with over 40 attendance who members in contributed to th e collection of scho ol supplies for Keswick Ridge Sc hool (see photo) . Thank you to all the chamber members who sp onsored and donated door pr izes! Left to Right: Marilyn Wils on (Board M FCC), Melan ember, ie Sloat (Pre sident, MCC Doug Richar C), dson (Princi pa l, School), and Keswick Ridg Jerri McCal lum (Presiden e t, OCC)

On Thursday, Oc

2, On Thursday, October 11th, 201 rce held the annual

me the Fredericton Chamber of Com Delta Fredericton. the at s Business Excellence Award ipients! Congratulations to this year’s rec ard Credit Unions Small Business Aw Outreach Productions • ard KPMG Intermediate Business Aw tics nas Go-Go Gym • UPS Large Business Awards ervation Services Delta Hotels & Resorts Global Res • munity Impact Award Jim Gilbert’s Wheels & Deals Com icton Multicultural Association of Freder • ship Award der Lea e abl tain Matthews McCrea Elliott Sus Real Food Connections • eur of the Year Award Wilson Insurance Youth Entrepren tions Levi Lawrence, Real Food Connec • r the Yea Award Bell Aliant Business Person(s) of Keith McIntosh, • Ltd. (PQA) Professional Quality Assurance

ber 18th, 2012 the New Brunsw ick Entrepreneurs Summit took plac Fredericton Conv e at the ention Centre. Th e Fredericton Ch Commerce was a am ber of proud sponsor of this event.

Back row left to right: Levi Lawrence, Bo Miedema, Catherine Lawrence, Perry Kendall, Danny Crain Front row left to right: Keith McIntosh, Bev Lawrence, Kim Lawrence, Lisa Bamford deGante, Kara Hachey

Thank y o Excellen u, to the Busin ess ce Awa rds sp Outreac h Produ onsors! ction Signatu re Soun s, UNB Co d, Learnin llege of Extend g Execu e tive Edu d Centre, cation Credit U n io ns, KPM UPS, W G, ils Matthew on Insurance, s M cCrea E Jim Gilb lliott, ert’s Bell Alia Wheels and De nt, Jack als, so Valley G raphics n Triggs, , K w Design ik Kopy Rob Bla & Print Centre , nchard P W.E.D.S . Wedd hotography, in g s and Eve Design Live Lau ed by Sylvain a nts nd gh Love E & Consu vent Planning lting Inc .

19 Insight Nov. - Dec. 2012

NUMBERS NOT ADDING UP?

OURS DO… SEE WHY WE'RE CANADA'S #1 EMPLOYEE BENEFIT PLAN FOR SMALL BUSINESS. Call Blair or Robyn Corey 458.0102 or Vernon Boyer 452.1891 to tailor a plan suited to your needs. See what the Chamber Plan can do for you! www.chambergroup.ca