N G I A P M A HEALTH C EA & D I G N I L L E S N O I T A C I N COMMU STRATEGBYaptist Hospital all We s t K e n d 2 Av e . 6 9555 SW 1 3196 3 Miami, FL
CREDITS: Agency: GMG Advertising Agency. Miami FL Advertiser: Healthy West Kendall Baptist Hospital Name: I love to eat smart Entry Type: Integrated campaign Chairman & CCO: Mike Beovides Head of Art: Marco Zuniga Art Director: Marco Zuniga Graphic designer: Marco Zuniga
See more: http://emezetacreativo.blogspot.com/2015/11/baptist-hospital-health-campaign-food.html
NUTRITIOUS
NATURAL
HEALTH
FRESH
BALANCED
NUTRITIOUS
NATURAL
I HEART TO EAT
FRESH
BALANCED
TO EAT SMART
TO LIVE SMART
TO EAT SMART
TO
EAT
SMART
TO
EAT
TO
EAT
NUTRITIOUS
FRESH
TO
DRINK
NATURAL
TO
EAT
BALANCED
1
st Annual
THE IDEA & GRAPHIC APPLICATION
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W T N E V E E N I W & D O O F 14, 2015 R E B M E V O N 015 11. 14. 2
ospita H t s i t p a B l al We s t K e n d 2 Av e . 6 9555 SW 1 3196 3 Miami, FL
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THE IDEA Utilizing the square graphic elements of the existing Baptist Hospital logo.
THE SHAPE & LAYOUT raphic g e r a u q s e Thes sed to u e b l l i w s element tively c e f f e d n a t suppor te the a c i n u m m o c campaign.
THE SHAPE Using the squares from the Baptist logo we established a layout/design to assist with different collateral and methods of communication.
THE LOGOTYPE go was o l n g i a p m The ca both y b d e r i p s n i od. wine and fo
FEEL AND LOOK:
1 Annual
Rational and sensory
st
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W NT E V E E N I FOOD & W 14, 2015 R E B M E V O N 015 11. 14. 2
Hosp t s i t p a B l l a We s t K e n d 2 Av e . 6 9555 SW 1 3196 3 Miami, FL
ital
COMMUNICATION STRATEGY Creative development and implementation We will use the re-usable resources currently available at West Kendall Baptist Hospital. We can also effectively communicate through the existing Baptist Hospital network. We can also create additional methods of communication for an additional fee.
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Personal Staff
ROLLUP Info
ROLLUP
Info + Concept
ROLLUP SPONSORS Info / Sponsors
ROLLUP SPONSORS
Info / Sponsors + Concept
ROLLUP SPONSORS
Info + Concept + Sponsors
CEILING BANNERS Entrance
1stAnnual NOV 14 West Kendall l ita Baptist Hosp
CEILING BANNERS Closed view
1
st Annual
NOV 14 ll West Kenda al pit Baptist Hos
TV IMAGE Rest areas
POSTERS & ROLLUP Main entrance
STREET POST BANNER Without sponsors
STREET POST BANNER With sponsors
STEP AND REPEAT
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STEP AND REPEAT
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marco zuniga Art Director
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