Mark Zuniga | Capabilities

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MARK ZUNIGA CAPABILITIES


Introduction

http://www.zunigaideas.com/

Greetings! My name is Marco or “Mark� on social media; I have been working in the advertising industry for over eight years at international companies such as Interpublic Group and Publicis Groupe. I have a successful career in the creative field. As a result, my career spanning ATL and BTL marketing including Graphic Design, Brand Identity, Marketing Collateral, Print Ads, Outdoor Advertising, Environmental Graphic Design, Packaging Design, Motion Graphics, Web Design, Video Editing, Event Production, Digital Marketing, Search Engine Marketing, Email Marketing, Facebook and Instagram Campaign, and Social Media assets through fully integrated campaign in multiple channels. In 2002, I began my journey at Leo Burnett Worldwide as a Graphic Designer. In 2009, I was an Art Director at McCann WorldGroup. Furthermore, I joined the creative teams such as Saatchi & Saatchi Global in 2008, Publicis Worldwide in 2006 and once again at Leo Burnett in 2004 and McCann in 2003. In 2012, I switched from advertising agencies to the marketing department of a Shopping Mall and a University. Recently in 2015, I joined GMG Advertising (Miami, Fl) as an Art Director. If you would know more About Me and my previous Projects, please see at:

http://www.zunigaideas.com/ My tools and technologies are Adobe Illustrator CC, Adobe Photoshop CC, Adobe InDesign, Adobe Premiere CC, Adobe After Effects, Adobe Lightroom CC, Adobe Camera Raw, Final Cut X, SketchUp and WordPress! Thank you in advance for your time and consideration. Respectfully,

Mark Zuniga Art Director / Photographer and Videographer


Capabilities

http://www.zunigaideas.com/

MARKETING PLAN AND STRATEGY

BRAND IDENTITY

GRAPHIC DESIGN

Including Objectives, Audience, Digital marketing, Search ads, Banner ads, Video ads on Google and YouTube, E-mail marketing, Facebook, and Instagram campaign, Print advertising, Outdoor advertising, and Performance metrics.

Brand personality, Culture, Self-image, Naming, Tagline, Brand values, Design essence, Physique, Relationship, Social media, Reflected consumer, Logotype, Look and feel imagery.

Branding material, Marketing collateral design, Package design, Merchandising, Product design, Correspondence, Business cards, Brochures, Flyers, Posters, Catalogs, Presentations, etc.

LOGOTYPE DESIGN

OUTDOOR ADVERTISING

MOTION GRAPHICS

Logotype, Brandmark, Letterform marks, Signature, Color, Typography, Sound, Favicon, Logo Animation and Trial applications.

Trade show collateral, Environmental graphic design, Signage, Car wraps, Vinyl banners, Wall graphics, window cling, Floor graphic, and Backlit sign.

Corporate presentation, GIFs animated, Logotype animation, Video Intro Title design, in 2D or 3D space.


Capabilities

http://www.zunigaideas.com/

WEBSITE DESIGN

SEARCH ENGINE MARKETING (SEM)

FACEBOOK AND INSTAGRAM CAMPAIGN

Creation of pictures and other visual and verbal aspects of a website, sketches and samples of potential layouts for the website, before developing the finished product. Determination what the customer wants out of the product, this includes what message is being sent out and what audience is being targeted.

Search ads, Display ads, Video ads, on Google and YouTube, App ads and Performance metrics.

Marketing objectives, Audience, Brand awareness, Reach, Traffic, Engagement, App installs, Conversions, Video views, Product catalog sales, Store visits and Performance metrics.

E-MAIL MARKETING

PHOTOGRAPHY

VIDEOGRAPHY

Email ads, Email automation, Coupons, Surveys, Events and Performance Metrics.

Advertising shots with DSLR cameras, includes tasks such photo correction, retouching, edit color, montage, and Green chromakey. Also, aerial or 360ยบ photography.

Video recording and editing, includes tasks such as storyboarding, Scripting, Animation, Sound FX, Mixing, Color correction, and Green chromakey. Also, Aerial or 360ยบ virtual tour videography.


CONTACT

http://www.zunigaideas.com/

I appreciate your taking the time to review my website or links. I look forward to hearing from you soon. I would gladly provide you with references upon request. Sincerely,

Mark Zuniga Art Director / Photographer and Videographer

zunigacreative@gmail.com http://www.zunigaideas.com/


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