B R A N D
I D E N T I T Y
BRAND IDENTITY PROPOSAL CREDITS: Agency: GMG Advertising Advertiser: Chef Adrianne Calvo Site: http://www.chefadriannes.com/ Category: Personal Brand Identity Chairman & CCO: Mike Beovides Senior Account Manager: Jennifer Rangel Executive Account: Erica Martin Concept Art Director: Marco Zuniga Head of Art: Marco Zuniga Graphic Designer: Marco Zuniga Photographer: Ines Diaz See more: http://emezetacreativo.blogspot.com/2017/01/chef-adrianne-calvo-brand-identity.html
Welcome to
TABLE OF CONTENTS
WELCOME
MAXIMUM FLAVOR
• About Chef Adrianne • Reflecting Adrianne Calvo: The person – The Brand • Our Values • Brand Essence • Brand Strategy Maximum Flavor | Events | Make it Count | Adrianne’s Collection
• Design Essence • Naming • Typography • Logotype • Sizing / Color Usage / Color Palette / Brand Colors / Secundary Colors • Application • Adrianne’s Signature • Art Elements • TV Show: NBC Channel “6 in the Mix”
ADRIANNE
EVENTS
Adrianne’s Lifestyle: Imagery • Travels • Family & Friends
• Dark Dining • Brand Essence • Naming • The Logo • Typography • Colors
CHEF ADRIANNE CALVO
MAKE IT COUNT FOUNDATION
Chef Adrianne’s Lifestyle: Imagery • Travels • Professional Associations
• History • Make it Count: Imagery • Adrianne’s Tattoo • Our Mission • Our Goals: Provide, Create, Support & Promote • Events
Vineyard Restaurant: Photography • Fellow Employees • Love Letters to a Chef • Chef Adrianne Collection Online community: Facebook – Twitter – YouTube - Instagram @chefadriannecalvo
ABOUT ADRIANNE
ADRIANNE CALVO Miami Embraces Chef Adrianne’s and Keeps Restaurant Top Choice for Nine Years and Counting Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean dictum tortor sit amet lacinia fringilla. Quisque mauris lacus, dapibus eu semper a, vestibulum pharetra sapien. Sed eget sagittis massa, quis vestibulum augue. Mauris viverra turpis in sem ultrices, ut mollis arcu porttitor. Praesent et tellus eu erat fermentum vulputate id vel arcu. Donec blandit sed urna sed congue. Nam malesuada est non diam malesuada consequat eget vel diam. Integer cursus, lectus nec vehicula tincidunt, tellus lectus rutrum erat, eu accumsan est odio at ante. Aliquam non viverra urna. Aenean et consequat massa. Fusce aliquam erat nulla, ac vulputate ex aliquam in. In facilisis mi sodales nulla accumsan, sit amet dapibus arcu pellentesque. Nullam viverra metus ultrices, elementum leo id, scelerisque turpis. Vivamus a justo vel nisi pulvinar vehicula. Quisque mattis nisi lacus, sit amet maximus leo faucibus quis. Donec eu consequat velit. Duis fermentum luctus pulvinar. Praesent odio velit, congue eu sagittis quis, tincidunt non ex. Duis vestibulum aliquet nulla sed scelerisque. Proin cursus maximus malesuada. Vivamus hendrerit, tortor ac varius interdum, sem mi fringilla ipsum, vitae pharetra tellus orci ut leo. Suspendisse sed dignissim quam, vel fermentum velit. Proin at vulputate nunc. Vestibulum vestibulum malesuada tortor, nec mattis est bibendum nec. Nullam sit amet urna ac magna dictum rutrum. Praesent tempor ex arcu, quis tincidunt dui iaculis ac. Cras vitae eleifend ex. Nam viverra purus a quam tristique euismod.
“Often times flavor can define you�
In hac habitasse platea dictumst. Mauris lacus libero, semper eget metus vel, mattis viverra quam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Duis congue congue fringilla. Nam maximus sollicitudin augue, eget bibendum augue iaculis eget. Aliquam ex ipsum, molestie quis egestas in, porttitor at dolor. Mauris lacinia massa vitae arcu mattis, ac hendrerit eros eleifend. Interdum et malesuada fames ac ante ipsum primis in faucibus. Curabitur dignissim eros et lectus vulputate tristique. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec finibus turpis at risus mattis aliquam. Praesent quis ex massa. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Ut a vulputate nulla. Fusce ac libero sed nunc vulputate sodales et eget magna. Sed interdum in dui blandit congue. Ut enim magna, tincidunt eget maximus vel, ultricies sit amet purus. Nam tristique a odio elementum bibendum. Nunc nec nisl felis. Nulla ullamcorper est nisl, quis tincidunt nisl vehicula at. Sed vulputate mattis lacinia. Donec tincidunt eleifend ipsum, eget blandit metus lacinia lacinia. Quisque ante sapien, egestas et vestibulum maximus, pulvinar vitae dui. Vivamus a diam finibus, semper mauris quis, eleifend est. Nam tempus euismod ex, sed tincidunt odio pulvinar quis. Mauris aliquet, purus vel molestie venenatis, purus turpis placerat odio, vitae gravida purus dolor et leo. Pellentesque ac mauris tincidunt, porta ipsum et, sollicitudin ex.
Sed volutpat rhoncus nunc sed consectetur. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque in pulvinar tortor. Fusce eu lacus et velit bibendum vehicula quis a dui. Suspendisse ornare sit amet ligula molestie semper. Aliquam erat volutpat. Sed molestie efficitur augue a aliquet. Curabitur lobortis sollicitudin turpis, posuere porta dui sagittis in. Mauris id augue ligula. Nam at dignissim velit. Sed eu dignissim nibh, ut ornare urna. Ut tempor sit amet mi ut scelerisque. Quisque consequat et mi et malesuada. Donec imperdiet, urna quis egestas condimentum, ex augue lobortis orci, non tincidunt ex tortor vel tellus. Integer ex turpis, mattis in mauris ac, aliquam iaculis arcu. Morbi tempus orci ac eros lacinia, ut commodo leo rhoncus. Morbi at nisl a odio malesuada cursus eu ut quam. Praesent cursus quis magna id dignissim. Curabitur a dolor sem. Pellentesque vestibulum vitae ante cursus vestibulum. Donec auctor sed dui id placerat. Aenean quis elit volutpat, sagittis ligula a, maximus diam. Sed eleifend, enim sed cursus eleifend, ligula massa euismod nisl, quis interdum nisl tortor a felis. Suspendisse pretium mauris vehicula laoreet viverra. Donec diam odio, interdum et scelerisque id, consequat quis sem.
REFLECTING ADRIANNE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vitae diam nisl. Curabitur sodales mauris est, ac feugiat magna volutpat ac.
Adrianne The Person Social Inspiring Energy Creativity Leader
Adrianne Calvo The Brand Inspiration Reliable Hard Working Trendy Exiting Young
OUR VALUES PRACTICALITY Keeping things simple, using common sense QUALITY & VALUE Always doing better
SHARING Teaching people and learning from others INTEGRITY Being authentic and living to our principles
BRAND ESSENCE
MAKING PEOPLE HAPPY THROUGH FOOD
BRAND STRATEGY
ADRIANNE
“Food is your body's fuel. Without fuel, your body wants to shut down.”
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TRAVELS
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FAMILY & FRIENDS
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CHEF ADRIANNE CALVO
“I could talk food all day. I love good food”.
AWARDS
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PROFESSIONAL ASSOCIATIONS
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VINEYARD RESTAURANT “We don’t make it until you order it”.
FELLOW EMPLOYEES Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vitae diam nisl. Curabitur sodales mauris est, ac feugiat magna volutpat ac.
LOVE LETTERS A CHEF
ADRIANNE’S COLLECTION
“Selling isn’t our job, but the more we do sell the closer we are to our consumer and are able to learn about them.� Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vitae diam nisl. Curabitur sodales mauris est, ac feugiat magna volutpat ac. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vitae diam nisl. Curabitur sodales mauris est, ac feugiat magna volutpat ac.
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SOCIAL MEDIA “I usually try to stay off my phone and enjoy the world, but when I’m on my phone, it's always to share my experiences with my friends and fans and social media.”
@chefadriannecalvo
29,693 TOTAL PAGE LIKE
84K
FOLLOWERS
24.5K
FOLLOWERS
2,694
views
MAXIMUM FLAVOR
“Where the food’s the star.”
DESIGN ESSENCE
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NAMING
TYPOGRAPHY
The Maximum Flavor title is placed above “by Chef Adrianne” and always larger. In some cases the name will be used separate from isotype.
Our typography is inviting, highly legible and has enduring style.
MAXIMUM FLAVOR BY C H E F A D R I A N N E
Maximum Flavor typography bignoodletitling
BY CHEF ADRIANNE TYPOGRAPHY BODEGASANS BODEGASANS-LIGHTOLDSTYLE - REGULAR BODEGASANS-MEDIUMSMALLCAPS
LOGOTYPE
DO’S AND DON’TS
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Never change the font of the logo.
MAXIMUM FLAVOR BY C H E F A D R I A N N E
MAXIMUM FLAVOR BY C H E F A D R I A N N E
Never lean to the left or right.
MAXIMUM FLAVOR BY C H E F A D R I A N N E
Never change the spacing between the letters.
MAXIMUM FLAVOR BY C H E F A D R I A N N E
M A X I BYMC HUE FMA D R I AFN NLE A V O R
MAXIMUM FLAVOR
MAXIMUM FLAVOR BY C H E F A D R I A N N E
BY C H E F A D R I A N N E
Never stretch or squash the letters, vertically or horizontally.
SIZING
COLOR USAGE
Occasionally it will be necessary to increase or decrease the size of the logo depending on the printing area. Always keep the logo proportionate and ensure the central strapline is legible.
Consistent adherence to the colors guidelines will help build vesibility and recognition of your association with the brand.
MAXIMUM FLAVOR BY C H E F A D R I A N N E MAXIMUM FLAVOR BY C H E F A D R I A N N E
MAXIMUM FLAVOR BY C H E F A D R I A N N E Size font 7pt
Minimum width: 1.2 in.
MAXIMUM FLAVOR BY C H E F A D R I A N N E
MAXIMUM FLAVOR BY C H E F A D R I A N N E
COLOR PALETTE
SECUNDARY COLORS Black Pepper Color
Volcanic Salt Color
Grape Wine Color
Maximun Flavour color palette consists of 8 colors. Color is a key element of this design, therefore it is important that colors are used to print the designs Maximun Flavor.
Chili Pepper Color
Paprika Color
Olive Yellow Color
Vanilla Color
Salt Color
BLACK 3CP
BLACK 3CP
BLACK 3CP
BLACK 3CP
BLACK 3CP
BLACK 3CP
BLACK 3CP
BLACK 3CP
RGB 38 45 38 CMYK 67 44 67 95 HEX 262D26
RGB 38 45 38 CMYK 67 44 67 95 HEX 262D26
RGB 38 45 38 CMYK 67 44 67 95 HEX 262D26
RGB 38 45 38 CMYK 67 44 67 95 HEX 262D26
RGB 38 45 38 CMYK 67 44 67 95 HEX 262D26
RGB 38 45 38 CMYK 67 44 67 95 HEX 262D26
RGB 38 45 38 CMYK 67 44 67 95 HEX 262D26
RGB 38 45 38 CMYK 67 44 67 95 HEX 262D26
Color Bridge Coated
Color Bridge Coated
Color Bridge Coated
Color Bridge Coated
Color Bridge Coated
Color Bridge Coated
Color Bridge Coated
Color Bridge Coated
Jar Lid Layout & Strapline samples Please ensure all lids follow the design shown here.
ADRIANNE’S SIGNATURE This is o should nly ever used si on pro ducts b signat t below and ure or to the y Chef use it o le n it’s o ft of her qu Adrianne. T o wn wi thout a te. Please do he signature quote n from A ot distort t he driann e.
ART ELEMENTS Watercolor Graphics
Watercolor Recipe
Backgrounds
ART ELEMENTS Watercolor Graphics
Watercolor Recipe
Backgrounds
B R A N D
I D E N T I T Y