1 minute read
SWOT Analysis
pop-up Store
PARIS POP-UP
Advertisement
Figure 22: Eiffel Tower, Paris The pop-up will be based in Paris next to the Eiffel Tower, with ‘the city of love’ mantle linking directly to the campaign ideology. With Jacquemus being a French brand, the iconic location intertwines and additionally links to streetwear and city life market that COMME des GARÇONS PLAY aim their products at. See Appendix E.
The Pop-up store’s sole purpose will be to sell their limited-edition collaboration bags, however a pop-up is meshed with the concept of an experience, therefore this will be an aspect that will be crucial to this Pop-up. Customers will walk around the Pop-up exploring the different styles bags in different rooms. There will be opportunities to scan QR codes to interact with the Pop-up collaboration, and mirrors to take pictures and post on their social media as a type of shared media. See Appendix H.
