Collaboration Positioning

Inspiration

Figure 28: Simon Jacquemus and Marco Maestri Anya Hindmarch Chubby Heart Campaign Anya Hindmarch’s Chubby Heart campaign follow the theme of love as she aimed “to spread love around the city”. The campaign itself of the heart balloons around London doesn’t advertise the products she sells or her as a brand partially. For the ‘Heart Eyes for You collaboration the narrative and ideology will be important in spreading love to everyone.

Jacquemus’s Personal Life Jacquemus uses his Instagram as a personal scrapbook, he posts images of himself and his husband clearly very much in love. Therefore, with the collaboration following the theme and narrative of love linking to the connotations of the PLAY logo, the theme directly links with Simon Jacquemus’s aesthetic and ideologies.

Hattie Stewart As the photoshoot is heavily based on Jacquemus’s brand aesthetic it is important to incorporate a stronger element of PLAY. The style of illustration will be used to draw the bag as well as other elements will be illustrated too to create a hybrid image of photography and illustration. See Appendix K.

Sebastian Curi: The style the Curi uses that involves using illustration over photography to create an almost stick feel has inspired the collaboration shoot for ‘Heart Eyes for You”. It creates a playful feel which links to Jacquemus’s ideologies but also the styling of the PLAY logo. See Appendix L.