Selected Works of Emilie Garnier by emilie garnier

SELECTIVE FOCUS

selected works of E M I L I E G A R N I E R

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Concept Selective focus is when a limited depth of field is focused sharply on the specific part of the subject, highlighting and emphasizing the specific area of interest, while the rest of

the subject is clearly out of focus, falling into the blur of the background. Although the parts that are in focus and the parts that are out of focus are equally as important, selective focus draws specific attention to a particular detail which evokes a meditative or contemplative mood when viewing the subject in context of its blurred but SELECTIVE FOCUS selected works of EMILIE GARNIER

recognizable surroundings. Selective focus, as it pertains to my personal design methodology, is about finding that one detail or attribute that makes the subject unique and special, then emphasizing it and bringing it to light. It is about looking at the subject from a unique and different perspective that is intrinsic to and special about the subject matter and which usually is more than what meets the eye.

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INDEX OF WORK

Max Factor Rebrand

Konected App

Urban Seed

Space

Into The Woods

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Ink & Water

131

Killer Plans

145

Apex

181

Motion

195

MFA Thesis

207

MAX FACTOR REBRAND

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PROJ .01

MAX FACTOR The Science of Attraction 01 02

Objective Select a brand that is dying, defunct or dead and identify its essence. Revive the brand by repositioning and expanding the new brandâ&#x20AC;&#x2122;s identity and creating new extensions that open the company to a whole new demographic while still remaining true to its original soul. Approach I chose to rebrand Max Factor, a cosmetic brand born in the early 1900s geared toward women. The brand needed to be modernized by changing the old face/aesthetic of the standardized and expected portrayal/depiction of the female, breaking away from the outdated social standard that the only attributes that define women are the physical and sensual. Throughout the revival process, the brand had to stay true to its origin and essence from its birth in the chemistry labs, itâ&#x20AC;&#x2122;s essence being the science of human attraction.

Project focus Identity, Print, Web

Category Identity

Keywords Attraction + Science

Packaging

Instructor Hunter Wimmer

Web

Class Nature of Identity

UI/UX

Duration 15 weeks

Print Photography Motion

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KONECTED APP

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PROJ .02

KO N E C T E D A P P For Young Professionals 01

Objective Demonstrate the ability to go through the UI/UX design process which includes conducting user research, user journey, user testing, generating the app concept, designing information architecture and creating various prototypes, and finally, designing a cohesive user interface which functions within a cohesive and effective user flow. Approach I chose to create an event app for young professionals. An app that allowed the user to be connected to various communities, to fields of specific interest in order to stay connected within their industry, to create opportunities through networking, to stay in tune with the new knowledge of their industry and, most importantly, to never miss an important event pertinent to your career or passion.

Project focus UI/UX, User Testing, Prototyping Keywords Industry + People Instructor Anne Kitzmiller Class Nature of Interaction Duration 15 weeks

Category Identity Packaging Print Web Photography UI/UX Motion

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Konected

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URBAN SEED

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PROJ .03

URBAN SEED Finding Fresh Produce 01

Objective Identify a problem that can be improved/solved through the graphic design process by conducting research, investigating various audiences and stakeholders, and integrating a variety of design solutions using a comprehensive branding system. Approach The problem that this project is addressing is the concept of food deserts present in the Tenderloin and Oakland. The goal of Urban Seed is to promote the concept of a healthier lifestyle within a community, a healthy lifestyle available to all people, spanning all socio-demographic groups and geographical locations. Through research and process development, a solidified brand was created and three types of deliverables are the outcome of this project: an app that helps people locate fresh healthful foods within a desert, an editorial, and a cooking workshop kit.

Project focus Concept, Identity, UI/UX Keywords Nutrition + Marginalized Neighborhoods Instructor Sandra Isla Class Visual Thinking Duration 15 weeks

Category Identity Packaging Print Web Photography UI/UX

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SPACE

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PROJ .04

S PA C E A Design Conference 01

Concept Design a holistic visual system for a hypothetical design conference. Create a list of guest speakers relevant to the chosen theme, a schedule, a website, an app, a poster and an information booklet. Objective The goal of this project is to create a design conference with guest speakers presenting ideas and concepts under one coherent theme. In this case, the concept is space and how space is used in design or interacts with design. The graphics are meant to express the feeling of depth, layering, space and relativity to one another.

Project focus Identity, Print Web, UI/UX Keywords Space + Design Instructor John Nettleton Class Type Systems Duration 5 weeks

Category Identity Packaging Print Web Photography UI/UX Motion

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INTO THE WOODS

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PROJ .05

INTO THE WOODS An Immersive Experience 01

Objective Create a book which serves as a medium for a narrative sequence of a visual observation of a specific personal experience. The goal was to observe and think about a specific moment and space and use design as a means of expression and annotation and recording of these sensations, observations and thoughts. Approach This visual experiment served as a means of recording my experience and physical sensations as well as the phenomenon that occurs when you find yourself in Nature, not only the experience felt through the physical senses, but also the phenomenon of self-reflection that occurs when you find yourself in solitude within natural environments.

Project focus Concept, Photography, Typography Keywords Nature + Sensory Instructor Stanley Zienka Class Experimental Type Duration 4 weeks

Category Identity Packaging Print Web Photography UI/UX Motion

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INK & WATER

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PROJ .06

I N K & WAT E R Tattoo Editorial 01

Objective Design a magazine based on a specific subject. Compile and organize a minimum of five articles that depict the subject matter. Create a cohesive visual system through imagery and typography. Approach Ink & Water is an editorial project about the art of tattooing and the use of ink and water based media. The concept of the magazine is to portray the tattoo subculture as one that is more benign, more delicate and beautiful than is commonly depicted, with a focus on the artistic process and intimate portrait photography.

Project focus Typography, Layout, Concept Keywords Tattoo + Intimate Instructor Andrew Loesel Class Type Compositions Duration 5 weeks

Category Identity Packaging Print Web Photography UI/UX Motion

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KILLER PLANS

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PROJ .07

KILLER PLANS Film Festival 01

Objective Create a hypothetical film festival dedicated to a director of your choice. Discover a common thread that appears in each of the directors’ films and conceptualize a design aesthetic that brings it to life. Develop a visual identity and a cohesive visual system which will be expressed throughout a variety of different media all of which, capture the essence of the film festival. Approach I chose to develop a Coen Brothers’ Film Festival titled “Killer Plans”. The recurring theme or common thread I found in their movies was the portrayal of selfish schemers who orchestrate absurd plans that go completely wrong. Killer Plans distills and translates the feelings of the films into words, imagery, objects and graphics.

Project focus Concept, Branding, Print Keywords Humour + Violence Instructor Christopher Morlan Class Integrated Communications Duration 15 weeks

Category Identity Packaging Print Web Photography UI/UX Motion

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APEX

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PROJ .08

APEX Defining Meaning 01

Concept Consider the conceptual/abstract meaning of a word, the thoughts associated to a specific word and what the signifier means linguistically and visually. Design a poster in black and white that expresses your interpretation of the concept. Objective I chose the word â&#x20AC;&#x153;Apexâ&#x20AC;? and thought of it as stratified layers which create complexity and hierarchy in nature and society. I created a series of abstract photographic images as a means of textural expression of the concept. Custom letterforms were designed to express the concept.

Project focus Concept, Abstraction, Print

Category Identity

Keywords Textural + BW

Packaging

Instructor Stan Zienka

Web

Class Experimental Type

UI/UX

Duration 2 weeks

Print Photography Motion

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MOTION

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PROJ .09

MOTION Graphic Timeline 01

Objective Concept, research, design, pre-production techniques for motion graphics are covered with a focus on animating typography, graphic symbols, shapes and colors to build a professional project with dynamic and fluid transitions. Approach This project serves as a promotional piece for an exhibition that took place at the SF Moma called â&#x20AC;&#x153;Typeface to Interfaceâ&#x20AC;?, which covers the journey and transformation of typography itself, the media, functions and usage, from the era of the typewriter until today. The intent was to translate this large quantity of information into a cohesive, highly graphic and simplified visual language, while still depicting key elements that were present in the exhibition.

Project focus Motion Graphics

Category Identity

Keywords Type + Color

Packaging

Instructor Colin Sebestyen

Web

Class Motion Graphics 1

UI/UX

Duration 1 week

Print Photography Motion

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â&#x2020;&#x2019; https://vimeo.com/178394963

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MFA THESIS Creating Urban Spaces 01

Concept Develop an MFA thesis by defining a problem, distilling information and creating a solution through a graphic design approach. The design solution will successfully reach its intended audience on multiple levels and across multiple design platforms. Objective The focus of this thesis project is to find a way to use graphic design as a tool, or medium, to aid in creating more user-centered urban design methods. The social changes of our era demand us to rethink the way we build and interact with urban space in our technology driven and creativity based economy.

Project focus MFA Thesis

Category Identity

Keywords Urban space + User Centered

Packaging

Instructor Phil Hamlett, Anthony Jagoda, Wioleta Kaminska

Web

Class MFA Thesis 1 + 2 + 3

Motion

Duration 45 weeks

Print Photography UI/UX

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Insitu is a project initiative to create better urban spaces through participatory design, which result in more user-centered urban spaces which tend to be more efficient. The goal of this thesis project is to create tools that allow for meaningful participation.

City

Neigborhood

Block

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THANK YOU

To all of my instructors at the Academy of Art University Phil Hamlett, Mary Scott, Michael Kilgore, Hunter Wimmer, Wioleta Kaminska, Andrew Loesel, John Nettleton, Sandra Isla, Bob Slote, Stan Zienka, Anthony Jagoda, Christopher Morlan, Colin Sebestyen, Anne Kitzmiller for guiding me, inspiring me and encouraging me, for bringing out the best in me and pushing me to where I am today. A special thank you To my best friend Dylan McRae, Benjamin Hetzel, Nicholas Evans, Julia Krinkrug, Envelope a+d and Stamen Design.

Copyright ÂŠ 2017 by Emilie Garnier All rights reserved. No part of this book may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission.

COLOPHON

School

Contact

Academy of Art University,

Emilie Garnier

School of Graphic Design

emi.k.garnier@gmail.com + 1 (808) 237â&#x20AC;&#x201C;0221

Instructor Mary Scott Design & Photography Emilie Garnier

Book Bindery Blurb

Cover Stock Image Wrap Matte Finish

Text Stock Proline Uncoated #100

Fonts Proxima Nova, Freight, Chaparral

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