PORTFOLIO EMILIE ROBINSON
SUPPORT/SWAP 3-IN-1 POTTY GOODGYM THE CORE BIRDHOME THE MODERN JUKEBOX STUDIO 104 NON-LITERAL FORMS FUTURE TRAINER CONCEPT FOOD DISCOVERY
SUPPORT/SWAP “Design a product, service or tool that will encourage or enable people to donate either their money or their time to good causes.� - Innovation in Giving Brief, RSA Student Design Awards 2013-14. Support/Swap: a simplified tool for local businesses to provide time and skills to local charities working within the same area of concern, for example, isolated elderly people. The platform focuses on local areas, matching the skills of local business volunteers with the needs of local charities. Businesses provide focused and specified skills, whilst charities get the help they need and provide businesses with new insights and opportunities for innovation.
The online platform that offers a simplified tool for local businesses to support and swap skills with local charities.
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PROCESS EARLY ADVICE:
(Ivo Gormley - Founder of Goo “Ensure that your concept is co in.” “Your concept needs to have im online platforms have a great id lot of people to get involved for “Come up with a concept that c specific locality or problem to ta you can grow from that.”
“Individuals within our company don’t know which charity to volunteer for. You basically need to ‘put it on a plate and serve it to them’. Once opportunities are put in front of people they will definitely act more.” Phill Robinson (CEO at IRIS - Business Software Co.)
THE BARRIERS:
(stopping businesses partnerin
REPUTATION LACK OF GUIDA LACK OF FLEXIB THE PROBLEMS:
(with existing business/charity p
NO MOTIVATION SKILLS/NEEDS LACK OF COMM LACK OF ENGAG “Social media hasn’t properly been used on volunteering platforms before, I think it could create major opportunities. It’s about using your network...mobilising passionate people.” Isabel Kelly (International Director at Salesforce.com Foundation)
EXISTING PLATFOR
(Online volunteering platforms)
COMPLICATED NOT FOCUSED O NO MATCHING b
volunteers and needs of
odgym) ompelling, and brings people
mmediate value, too many dea behind them but need a it to be worthwhile.” can be scalable, first find a arget and then suggest how
ng with charities)
ANCE BILITY
partnerships)
N DON’T MATCH MUNICATION GEMENT
“We have skilled individuals within our company but...the problem is there’s currently no matching of these skills and needs, and I think this is because it is very difficult to facilitate.” David Carnaffan (Grants Manager at Greggs)
RMS:
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ON LOCALITY
between the skills of charities
FEEDBACK:
(Anna Warren - Volunteer Co-ordinator at Action Foundation, Newcastle). “I’m aware of existing platforms, such as VInspired but Support/Swap is much more clear and simple. This means the process of signing up and exploring is more of an intersting, fun procedure, rather than boring form filling...I really like the idea of ‘success stories’, promoting partnerships over social media is great. I don’t know of any online volunteer platform that does this.”
Jim Gaffigan @jimgaffigan 10hrs I work at @BodyZoneNewcastle we partnered with @ActionFoundation to give them some fun exercise classes for their elderly clients. See the event here: www... Expand
Emilie Jane @emiliejn 1 day I work at @TheFatHippoCafe we helped @ThePeoplesKitchen. I really enjoyed making up sandwiches, and chatting to the people at the #StreetOutreach Expand
Abi Lockton @abilock 1 day I work at @NCFE and partnered with @HeatonCommunityCentre - I spoke to some of the kids about apprenticeships we offer and how they could apply. Expand
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10hrs Ryan O. Hicks @rohixx I work @SmileForLife we partnered with @BALTIC and built a great new workshop for kids at our charity. We’re currently creating a future career course for the older kids!
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SUCCESS STORIES
User profiles are updated when they match. They are awarded a ‘matched’ badge and these new partnerships are shared on the live twitter feed. These partnerships are also shared on facebook, and other social media.
3-IN-1 POTTY Baby Steps offers a potty, step up stool, and toilet trainer all within one compact and portable solution. Baby Steps 3-in-1 Potty makes life easier for parents and children by offering a compact, no fuss, and comfortable experience. The soft contours give the child a feeling of security, whilst the lightweight materials, rubber grip and curve underneath allows for simple handling and stability.
An extensive look into existing potties, step up stools, toilter trainers and 3-in-1 potties, highlighted the major flaws in the current products on the market. Once having found these problems, interviews were carried out with parents of toddlers to understand what they needed from a 3-in-1 potty. Combining existing issues with the needs of parents helped to shape the right design outcome.
GOODGYM I spent Summer 2012 interning at GoodGym, a non-profit organisation making it easy for people to combine exercise and volunteering within their local community. This experience has sparked an interest in me, to explore how design can be implemented for social good. I joined in on the runs, did plenty of digging, took photos for the website and helped the small team to build their brand. I also designed the advertising posters for the company, as well as redesigning parts of their website.
THE CORE BIRDHOME The Core Birdhome and Feeder aims to generate a fun and enjoyable user experience, whilst providing a home for a variety of birds. Simply throw the birdhouse over a tree branch, balcony or any other selected area, fill the feeder with feed or water, and watch the birds. Client: RSPB
THE MODERN JUKEBOX “Design a portable speaker to compete with the Jawbone Jambox, Arcam R-Cube and Bose Soundlink, that appeals to current Bowers & Wilkins customers, whilst moving into new market segments.� The modern Jukebox utilises bluetooth technologies, allowing users to seamlessly share, swap and recommend songs to friends and family. Connect up to six devices to create the perfect collection of music to shuffle through. To see more watch the video: http://vimeo.com/98118790 Client: Bowers & Wilkins
Jukebox changes the way we share and listen to music. Share, swap and recommend songs to your family and firends.
STUDIO 104 Studio 104 is a student company, created in September 2012 by Design For Industry students at Northumbria University. From the outset, we aimed to build a brand in order to promote our work, and most importantly, raise enough money to take us to the New Designers graduate show (July 2014). Over 7 months, I was in charge of running the graphics and branding of Studio 104, as well as the product photography. To read more about the collective head to our site: http://www.wearestudio104.co.uk/
NON-LITERAL FORMS An exploration of form, communication and product interaction resulting in a design with no overt function but with a recognisable interaction, communicated to the user only through its aesthetic. Final Concept In the present day people want total customisation, they want a unique experience with a product. These forms allow the user to move each object around, to customise and create something that they see as aesthetically pleasing.
FUTURE TRAINER CONCEPT There are many possibilities for the future of society: What if walking/running became our main form of transport? What shoes would we use to power ourselves around? What would the future of the trainer be? These were the questions asked when working on a Future Running Trainer concept project for Fish&Co. The project involved extensive market and user research, CMF analysis, and an initial concept design phase - this is an ongoing exploration.
UPPER MIDSOLE OUTSOLE OUTSOLE
MIDSOLE
UPPER
TECHNOLOGICAL DETAILS, BREATHABLE AND LIGHT MATERIALS, BIONIC ELEMENTS, LAYERED RHYTHM, MADE OF FUNCTION.
SOFT SURFACES, DYNAMIC LAYERS, FLUID TEXTURES, TECHNICAL ELEMENTS, STRUCUTURAL GEOMETRY.
UPPER OUTSOLE MIDSOLE OUTSOLE
MIDSOLE
UPPER
STRUCTURAL MATERIALS, LIGHTWEIGHT FABRICS, MECHANICAL DETAILS, NEON ACCENTS, BIOMETRIC COMFORT.
STRUCTURAL CUSHIONING, ORGANIC LINES, LAYERED RHYTHM, SURFACE TENSION, GEOMETRIC INFRASTRUCTURE.
FOOD DISCOVERY Food Discovery is a hands-on cooking adventure, encouraging young children to build lifelong healthy eating habits. In the UK, 62% of adults and 28% of children are overweight or obese. Food Discovery aims to change children’s relationship with food by providing schools with packages, integrated into the existing history and geography curriculum - each child receives textbooks, games, badges and a ‘bag for life’. With this package and the app, children can learn new culinary skills, meet other discoverers, earn skill badges, and get excited about cooking. For more of the story have a look at the website: http://www.fooddiscovery.squarespace.com/ There is also a video here: http://vimeo.com/99540198
The first step was to understand existing healthy eating/living campaigns, and what they are doing to engage children. This highlighted some great projects but many fell short of inspiring a younger audience.
Focus groups and workshops were carried out to understand what gets children excited and why they like/dislike certain healthy foods.
Based on the focus groups and workshops, a toolkit was built to illustrate the methods used to engage young children. Market research was then carried out to understand existing kids products and scope out opportunities within the market.
The service maps were developed alongside market research, ensuring that each touchpoint integrated the elements within the toolkit. Having built up the service and various mock ups, the first concept was taken to children, their parents and teachers to gain feedback and develop the kit further.
Within the Food Discovery package a set of textbooks were designed to teach children in a more visual and interactive way. THe hand drawn style, QR codes, sticker sections and colouring pages give children the opportunity to embark on a fun and exciting educational discovery.
EMILIE ROBINSON emilie.s.robinson@gmail.com 07789101654 www.emiliesrobinson.com