BRAND
GUIDELINES
CONTENTS 1 2 3 4 5 6 7
INTRODUCTION TO MARRA FORNI LOGOTYPE COLORS & SHADES TYPOGRAPHY IMAGERY DIGITAL IDENTITY PROMOTIONAL MATERIALS
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1 INTRODUCTION TO MARRA FORNI
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WHO WE ARE Marra Forni boasts the most complete pizzeria and restaurant equipment line on the market. At the center of our line is our Neapolitan pizza oven, which is able to cook at over 900°F. Every oven is custom-crafted and tiled to order, offering you an abundance of color choices to complement your unique brand. You also have the option to customize and personalize your oven with the name of your restaurant.
The Marra Forni Line is a work of art that will improve the look and caliber of any restaurant, patio or residential kitchen. With your purchase of Marra Forni equipment, you receive the finest quality UL, Intertek and VPN approved products available on the market.
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WHY WE ARE UNIQUE Marra Forni stands apart from it’s competitors because we are the first to create an all electric, 100% American made, Neapolitan oven. We are also innovators in creating a rotating deck oven with an LCD toch screen panel. Each oven features a refractory brick core with hand layed bricks straight from Italy. In addition to our scientific and technological advances, we have a sophisticated and distinct design aesthietic that sets us apart from the all the rest.
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TAGLINE We stand by our motto “We Create. We Innovate.” which perfectly describes: • Our skillfully handcrafted designs. • Our products ability to create consistently flavorful food. • Our leading innovation in wood-fired brick oven technology.
COLOR VARIATIONS
WE CREATE. WE INNOVATE. Bold and Thin white type on solid colored background.
WE CREATE. WE INNOVATE. Grey and red type on white or light colored background.
WE CREATE. WE INNOVATE.
WE CREATE WE INNOVATE White and red type with no periods on dark picture background.
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2 LOGO
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PRIMARY IDENTITY The Marra Forni logo is a script font that adds a personalized handwritten touch to our products and brand. The logo is created using Violation Font by Kiwi Media. It’s based on script writing by Anton Corbijn. The colors can range from red, white and black over transparent, red, white or black backgrounds.
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CLEAR ZONES
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CLEAR SPACE The space surrounding the logo should be equal in height and width to the “o� in the Marra Forni logo. Violation of the minimum space will diminish the impact of the Marra Forni signature. =X
POSITIONING
1 inch
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On digital media, the logo should be positioned at the top or center and be no smaller than 100 pixels or 1 inch wide. For print materials, the logo should not be positioned in the center. Place the signature close to the sides or top and bottom taking up less than 1/10th of a page or 1/2 of apparel and vehicle wraps.
MISUSES The Marra Forni logo should not be skewed or stretched in any manner. Do not use special effects and thick strokes that comprise the integrity of the logo. Always use the negative version of the logo to make it stand out on a dark background or use the red logo to stand out on a light background.
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3 COLORS AND SHADES
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The standard Marra Forni colors are red, white and gray. The variations include different shades of gray and effects applied to the red and white as a picture overlay to enhance the visibility of the logo or tagline. Secondary colors can include bold green hues like the Italian flag or golds. SECONDARY COLORS
PMS 355 C CMYK 90,0,90,0 RGB 0,172,91
PMS 117 C CMYK 0,18,100,15 RGB 222,180,8
PRIMARY COLORS 80% 70% 50% PMS 1795 C CMYK 0,100,100,0 RGB 237,28,36
BLACK 50-80% TINT
PMS 1795 C CMYK 0,100,100,0 RGB 237,28,36 MULTIPLY BLENDING MODE
WHITE 85-95% OPACITY
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PRINT SAMPLES Inferno Pizzeria Napoletana Gaithersburg, MD
Marra Forni
PRODUCT CATALOGUE Marra Forni brings you the perfect blend of technology, design and science. That is the promise we deliver with our handcrafted, custom, made-to-order ovens.
WE CREATE WE INNOVATE www.marraforni.com | info@marraforni.com | 888.239.0575
WE CREATE WE INNOVATE
WE CREATE WE INNOVATE
We offer a wide range of ovens for your commercial and residential needs and ship worldwide. If you are looking for a gorgeous, personalized oven that gives fast and authentic results, Marra Forni is for you.
Georgia State University Atlanta, GA
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10310 Southard Drive I Beltsville, MD 20866 I www.marraforni.com I 888.239.0575 Bringing you the perfect blend of technology, design and science with our handcrafted, custom, made-to-order ovens. www.marraforni.com | info@marraforni.com | 888.239.0575
STATIONARY Red, white and black are the only colors that should be used on stationary materials which include business cards, brochures, manuals, banners, catalogues, e-newsletters, specification sheets and engineering forms.
WE CREATE WE INNOVATE
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10310 SOUTHARD DRIVE BELTSVILLE, MD 20705 PH: 888.239.0575 FAX: 240.667.7991 INFO@MARRAFORNI.COM
10310 SOUTHARD DRIVE BELTSVILLE, MD 20705
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4 TYPOGRAPHY
A
ULTRALIGHT THIN LIGHT REGULAR MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890;�?!@#$%^&*()
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The primary typeface is Helvetica Neue in five different styles: Ultralight, Thin, Light, Regular, Medium. Helvetica Neue offers the clean lines that exemplify the brand essence. Headers look best in Helvetica Regular or Medium and Subheaders should be in Ultralight or Thin. We advise Subheaders to be no more than 3/4 the size of the Header and for Headers to take up no more than 1/6 of the page. Helvetica is the primary font for large scale printing including trade show signs and banners.
The secondary typeface is Myriad Pro Light and Regular. This font is ideal for catalogues, manuals and other long form print materials.
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LIGHT REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890;”?!@#$%^&*() For online and electronic correspondence, Roboto Thin, Light and Regular should be used.
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THIN LIGHT REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890;”?!@#$%^&*() 15
5 IMAGERY
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It is essential to use related imagery in conjunction with the Marra Forni brand. This includes photographs of restaurants that with our oven in the forefront or background, construction of the ovens on-site or in the warehouse, chefs that relate to our brand, cooking on our oven or using our other restaurant equipment and any wood-fired food like pizza. Elements of the ovens can also be used sparingly as secondary imagery which includes tile or drafts of the oven specifications. Do not use cartoons or illustrations to respresent the brand.
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6 PROMOTIONAL MATERIALS
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Marra Forni is used in a variety of promotional materials spanning apparel, accessories, vehicle wraps, banners, social media and videos. The logo should be no smaller than 3 inches wide and no larger than half the size of the article of clothing. It is acceptable for the logo to be cropped outside of the margins of an accessory. The colors should remain consistent with our primary colors. The position and size must always be around the edge or at the top of the material and not in center. Social media posts do not need to include our logo or primary font but must include our primary colors and related imagery.
SOCIAL MEDIA
VIDEO
BANNERS/SIGNS
APPAREL
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WWW.MARRAFORNI.COM 10310 SOUTHERD DRIVE, BELTSVILLE, MD 20705 | 888.239.0575 | INFO@MARRAFORNI.COM A