New portfolio

Emily Hopkinson Creative Portfolio

Creative Direction |

Events Management | Production coordination

| Email emily-hopkinson@hotmail.co.uk | | Tel 07747652510 |

The self Creative editorial Brief : Produce a professional magazine and article in association with All Walks Beyond the catwalk Diversity Now! Campaign.

Response : With a focus on age, this article Featured an interview with the British fashion expert, Caryn Franklin and Channel 4’s ‘fabulous fashionista’, Sue Krieztman.

Still Got It “The fashion industry has a huge absence of diversity, the nation is fearful of aging and women of all ages need to see older models in the fashion industry to realise that aging really can be beautiful.

These are the wise words of Caryn Franklin, a British fashion expert and former Fashion Editor and Co – Editor of i-D magazine “I think there is less desire on the part of older women to emulate somebody and certainly by the time you have got older you’ve got a much stronger sense of yourself and you have worked at it, you’ve worked for it, you have crafted your own personal identity. But you are not immune to fashion imagery or media imagery that suggests that there are no aspirations older women in our media or that there are very few.”

Sue Krietzman aged 73 from Channel 4 Fabulous Fashionistas commented, “We are old, we are bold, we are fascinating.

Let’s make us as prominent as the size zero, zero personality, airbrushed nonentities”.

Conversely even if brands do start to embrace using older women, will the fashion industry take note and continue with this theme? Will we see society being more receiving towards the whole topic of aging or not? The industry needs high-end brands to change the rules and set the trend flowing.

The obsession with young stereotypical model needs to end and the arrival of older models should be celebrated.”

Excerpt taken from ‘Still Got It’

The self : Creative editorial

Below The Knee

Creative editorial : the self

Brief : Explore the elements of street style photography and styling for a photo feature within ‘The Self’ magazine.

Creative editorial : Below the knee

Response : Photoshoot which Established visual codes, styling and employed the formal elements of photography for ‘the self’ magazine.

Creative editorial : Below the knee

Trend Prediction Trend Bible Brief : Respond to a live brief from Trend bible to forecast future trends for 2016.

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Nutrition and wellbeing • Masculinity • Privacy

Response : the development of trend reports. Analysing key themes, key drivers and key takeaways.

Nutrition and wellbeing : Convenience ‘Consumers are seeking solutions that allow them to maximize their free time and disposable income.

The convenience trend is driven by this desire to create more leisure time. This trend is having a dramatic influence on food preparation and consumption’.

Excerpt taken from ‘Trend Report - Spring/Summer 2016’

Pantone 1375 C

Pantone 120 C

Pantone 7416 C

Pantone 362 C Trend prediction

Masculinity: Stay at home dads ‘Masculinity sees designers targeting a new audience. Focusing on the way men live. Men are staying at home more to work and look after the children. This is developing the approach to the interior design of homes as well as product development. It is establishing the need for nature inspired design. It will look at the natural world and it’s associated colours. Layers of serene greens and greys, black, cocoa, granite and stone have been established from this trend’.

Excerpt taken from ‘Trend Report - Spring/Summer 2016’

Pantone 577 C

Pantone 7534 C

Pantone 4725 C

Pantone 350 C

Privacy : privacy and lifestyle ‘A key theme is that people are becoming more private and wish to escape their everyday lives.

This is informing people’s lifestyles as well as the future of design. Homes in 2016 will be designed to accommodate people staying at home more and their desire for private spaces’.

Excerpt taken from ‘Trend Report - Spring/Summer 2016’

Pantone 7533 C

Pantone 4685 C

Pantone 4725 C

Pantone Cool gray 7 c

Pantone 5615 C

Trend prediction

Brief : Respond to a live brief to develop a PROMOTIONAL iFIlm and marketing strategy as part of the dr martens #standforsomething campaign.

#standfors

something

DR Martens Live Project

Response : produced a Film exploring the themes of family infLuence and tradition. Developed a pr strategy with target objectives, timeline and event activities.

DR Martens Live Project

Fait pois mois PUblication

Brief: To develop a publication that explored perceptions of lingerie and the female form.

Tonight the glass slipper awaits my arrival, I will first will have tea with a prince, I will then dress up for the royal ball, chase fireflies and run barefoot in the grass catching the air.

Tomorrow I will dance and spin the day away, reach for the stars and be on the look out for fairies.

The unknown is the excitement; I see it as a blessing not a fearful mystery.

Until then, I will continue to laugh at the confusion, live for the moment and continue to believe that everything happens for a reason.

Publication : Fait pois mois

Response : created a publication Communicating womens femininity and sensuality.

publication : Fait pois mois

publication : Fait pois mois

Images of publication in print with a concertina fold

publication : Fait pois mois

Events management Brief : To research, design, plan and present a proposal for a experiential fashion event within a team environment.

Designed by Rosie Sparks

Response : Designed a pop up shop for bogner skiwear. DeFIned the target market, established the budget and devised a launch to promote the event.

Designed by Rosie Sparks

events management

Brief: explore environmental portraiture, depicting a person in their surroundings.

Creative Portraiture

Creative portraiture

Response : devised A series of photoshoot’’s using location to create and enhance a stylistic theme of portraiture.

OLIVIA & Hannah 20 / 07 / 12 LOCATION Spring Wood 16:23 Creative portraiture

There is pleasure in the pathless woods, There is a rapture on the lonely shore, There is society, where none intrudes, By the deep sea, and music in its roar: I love not man the less, but Nature more LORD BYRON

Creative Portraiture

exhib exhib

ition ition

Exhibition

Brief: to Create a detailed exhibition concept. Identifying the Logistical and promotional aspects.

Response : designed an exhibition Expanding the awareness of barbies body shape and the messages associated. Changing young womens perceptions about the female shape and size.

Exhibition

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Photography and styling : Menswear

Brief : to explore menswear within an urban environment Response : Photoshoot using the urban locations to enhance menswear pieces.

Photography and styling : menswear

Brief : to explore the human form using artists to inspire.

Response : produced imagery inspired by British photographer corinne day to celebrate the ordinary.

Photography and styling : The ordinary

Photography and styling : The ordinary

Graduate Enterprise : Nemus groove

Brief : to set up a company under young enterprise.

Response : designed, created and promoted sleek and sophisticated wooden headphone tidy’s, finished with bespoke engravings.

Graduate enterprise : Nemus Groove

Macro Photo studies

Brief : to photograph close ups.

Response : captured a range of subjects revealing detail.

Macro Photo studies

Experiential design in fashion

Brief : to design a creative, original and workable concept for a fashion show for a high-end designer.

Response : designed a detailed catwalk concept for House of Holland. Considered all components to contribute to the whole visual anecdotes. Visually showcased the experience and promotional outputs.

Experiential design in fashion

Lifestyle PhotographY Brief : to photograph a series of lifestyle images

Response : Captured daily scenarios

Lifestyle photohraphy