Wednesday, 10 April 13
Wednesday, 10 April 13
CONSUMER PROFILE
Wednesday, 10 April 13
CONSUMER INSIGHT look at consumers environment to see what other brands they buy into
benefit links of london topshop ASOS
Wednesday, 10 April 13
BRAND RESEARCH asos - promotional video featured animated tags that consumers could interact with
topshop - viral video Jourdan Dunn and Cara Delevingne’s version of harlem shake Wednesday, 10 April 13
PRIMARY RESEARCH:CONSUMER EMOTION
“That is adorable!”
“You can’t help but smile at that photo”
Kate,19, York
Becky, 19, Notts
“It’s heartwarming seeing old couples together” Louise, 21, Sheff Wednesday, 10 April 13
Wednesday, 10 April 13
Wednesday, 10 April 13
Positivity Community
Heritage
“SUPPORTING GENERATIONS” Fun
Touching Emotional Wednesday, 10 April 13
Wednesday, 10 April 13
DIGITAL CAMPAIGN PRETTY POLLY youtube channel share it on
get it trending through
send to top fashion bloggers
Wednesday, 10 April 13
#shapeitup
SEND TO HIGH STREET SHOP BLOGS
PR & Social media STRATEGY
Wednesday, 10 April 13
STAGE ONE campaign will run from june - august
plant subconscious message to consumer through initial competition Wednesday, 10 April 13
stage two
- the consumers are now aware of the link with flashdance - this is the main aspect of the pr strategy focusing on consumer interaction Wednesday, 10 April 13
stage three
- installation box in the uk’s 5 top shopping centres - creates awareness for brand Wednesday, 10 April 13
Wednesday, 10 April 13