Community Report

2010 Capital Area United Way's Salute to the Community

| What’s up United Way? | Sponsored by:

SUPPLEMENT TO THE GREATER BATON ROUGE BUSINESS REPORT Sponsored by BASF

2010 Community Report

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The smallest whole number has magnificent power. When we unite, we believe we can make a real difference in our community and change what we see in our world. Join us for one unified performance and together let’s work to support our community. Help create opportunities for a better life for all of us…and…united we’ll stand, unbroken and

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Throughout this publication, you will see the Star 2012 seal to indicate our three-year strategic plan in action. The Star 2012 plan was created to guide us as we implement programs to increase financial contributions, personal involvement and return on investment.

COVER STORY:

What’s up United Way? Each year, Capital Area United Way awards five top honors to individuals and organizations in the community for their mission, volunteerism, media support, campaign excellence and staff dedication.

Find out how this year’s winners of the Big Five Awards are changing our community!

NEWS

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PARTNERSHIPS From training opportunities to innovative nonprofit collaborations, partnering with other organizations is one of CAUW’s most important strategic initiatives.

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GIVE Take a look at all the different ways there are to give!

SPECIAL PULL-OUT SECTION We’re focused on making a difference in the areas of education, income, health and basic needs. Learn about the programs that make it happen.

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ADVOCATE As a leading community impact organization, CAUW continues to support advocacy initiatives.

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VOLUNTEER With Volunteer! United working as part of CAUW, we’ve added value to our relationships and enhanced our current volunteer programs.

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EDUCATION Early childhood literacy program provides children with books mailed directly to their homes.

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INCOME Efforts to improve the financial well-being and economic self-sufficiency of lowto-moderate-income working residents.

DEPARTMENTS 4 5 15 20 36 42

Executive View Sponsor Spotlight Memo Campaign Vision Community Sponsors

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BASIC NEEDS CAUW joined a coalition assessing and responding to the crisis on the Gulf Coast.

700 Laurel St. Baton Rouge, LA 70802 Phone: (225) 383-2643 Fax: (225) 383-9922 CAUW.org Capital Area United Way is helping people and improving the local 10-parish area by supporting more than 100 community programs and leading special initiatives focused on health, education, income and basic needs.

United Way will have a lasting impact in these areas by collaborating with business, government, nonprofits and individuals that encourage investment of time, talent and treasure to generate improved measurable outcomes.

Cover photography by Brian Baiamonte Cover design by Diane Allen & Associates Advertising & Public Relations Inc.

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briefing

E xecutive V iew Capital Area United Way 2010 Board of Directors

Get involved with your time, talents & treasure

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apital Area United Way is at an exciting time in its 85-year history. The 10 parishes we reach seem alive with change and possibility, our Board of Directors is bringing new energy to the work before us, and daily pieces of our strategic plan become a reality.

Throughout this publication you will see a multitude of ways you can be involved with your time, talents and treasure. Here are three key areas you should be aware of.

Funding programs not nonprofits

and nonprofits to help our communities is what United Way is all about. Imagination Library is one of those efforts, collaborating with our partners to allow children from birth to 5 years old to receive a book each month mailed to their homes. Our partners help us register children for the program, fund the books, and provide family and friends who will read to them.

To learn more about this exciting program, see page 37. This is just one of many new efforts you will read about throughout this report.

Decisions on how your funds CEO/Business Leader will be spent in the community Support are made by a broad cross section Another way we have enlisted Karen Profita, President/CEO of volunteers. In 2009-2010, the support of partners is through more than 120 volunteers observed programs in-person visits with 100 CEOs and business in action, analyzed service delivery, attended leaders. These visits have allowed us to say nonprofit board meetings and reviewed financial thanks, update them on our progress and enlist statements. Nonprofits were asked to present their support for discussions on education. It is their programs impacting education, health, through working together with a clear dream for income and basic needs in our 10-parish our community that we can have measurable community. Presentations included impact on lives that will last long into the estimates of people served and future. measurable outcomes of their work. The Throughout this publication, you volunteers made their recommendation will see the Star 2012 Seal indicating of how to invest funds, which was a our three-year strategic plan in higher amount than last year despite motion. The board-endorsed Star a smaller campaign thanks to bottom 2012 plan was created to guide us as budgeting. See page 21 for a list of we implement programs to increase programs and outcomes. financial contributions and personal involvement that will ultimately benefit our Initiatives community through more Working with partners effective programs and in business, government services.

We hope this publication inspires you to get involved in making the Capital Area a place we are all proud to call home.

Jay O’Brien 2010 Board Chair

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Jay O’Brien Chair Diane Allen Relationship Development Chair Bob Barton Community Investment Chair Scott Berg Campaign Chair Elect Glenn Bucholtz Leadership Giving Chair Tobie Craig Board Chair Elect Michele Crosby Community Investment Chair Elect Ryan Elliott Parish Council Chair Jim Epperson Treasurer Gerald Garrison Relationship Development Chair Elect Les Gatz Audit Committee Chair Bob Jacobs Partner Agency Representative Stephen Lousteau Secretary Van R. Mayhall, Jr. Past Board Chair Bret Pinson Major Gifts Chair Christy Reeves Campaign Chair Kenneth Riche Treasurer Elect Mike Albano Michael Anderson Verge Ausberry Fabian Blache Greg Bowser Melanie Bueche Todd Caruso Mary Beth Chevalier Victor Gregoire Joey Hagmann Cordell Haymon Sharon Hornsby Dr. Ernie Hughes W. Joe Kelly Adam Knapp Conville Lemoine Walter Monsour Joanie Netterville Eric Olson Paul F. Stratford Mark Suddaby Whitney Vann Tara Wicker Ann Wilkinson Karen Profita President and CEO

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briefing

sponsor spotlight

Left to right: Dave Vavrek, Lisa Geissler, Bridgett Rivet, Brenda Roussel and Tom Yura.

A message from BASF

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t BASF, living united means working together with our community partners to strengthen the neighborhoods in which we operate. We believe in building healthy communities by uniting our financial and human resources with organizations and initiatives that are making a difference, especially within under-resourced areas. After all, unity is part of community.

We are proud to support our employees who give their time, expertise and financial resources to improve the communities where they live and work. The contributions from our team members to charitable organizations underscore our corporate culture and the belief that we are responsible for the quality of life and the economic health of the communities we serve.

In addition, our team members are leaders in the community through their involvement in these organizations.

Through community volunteerism, our Sponsored by BASF

employees participate in a variety of service activities.

Here are just a few examples of BASF employees making a difference in the Capital Area through United Way’s Community Partners: • Jay Dee Anderson provides significant volunteer hours to the Big Buddy Program and their annual Dancing with the Stars Fundraiser. Big Buddy is a nonprofit youth organization committed to providing positive role models in the lives of the youth in our area.

• Dave Vavrek serves on the Executive Board of the Istrouma Area Council of Boy Scouts of America and devotes countless hours to this organization, which has a long-standing youth program focused on character development and values-based leadership training.

• Bridget Rivet and Brenda Roussel participate in year-round activities

that support the Capital Area Family Violence Intervention Center, which is dedicated to the safety of women surviving domestic violence in Baton Rouge and the surrounding areas.

BASF also sponsors an annual golf tournament in October to raise funds for this organization.

We consider it our responsibility to devote resources to improving the quality of life in our home communities. We believe that when people work together, great things happen. We will continue to join forces to help meet community needs, not only through monetary means but also through volunteerism. Our employees have donated hundreds of hours toward company-sponsored activities and events that benefit economic development organizations, charities, cultural groups and educational programs.

BASF will continue to play a vital role, as both a major employer and significant contributor in our community.

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strategy

path to funding

Making a wise giving decision

BOARD OF DIRECTORS Does it meet regularly?

Are its members active and engaged?

Does it govern using adopted by-laws?

Are terms of service for board members clearly defined?

FINANCIAL HEALTH Are the financial documents in order?

IRS 990 Independent audit Annual budget Financial statements Does the budget reflect the programs, services, activities and mission?

Are the revenues sufficient to support the work of the organization?

RESULTS Do the programs and services have real and intended impact?

Are the results measurable?

Are the outcomes beneficial?

HISTORY Is the organization trusted in the community?

Does it have a track record of accountability?

Is there evidence of collaboration with other community partners?

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start

iving to charity is really an investment. With so many nonprofits to choose from, people face tough choices about how to best direct their contributions.

Below is a list of tips to help guide you. United Way’s community investment process ensures this checklist is reviewed in detail to ensure the highest level of accountability for your gifts.

MISSION Is it sound?

Does it align with my values and beliefs?

Does it align with the programs and services of the organization?

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Develop progressive resource investment strategies for helping people and improving communities

June – August

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Volunteer Selection Volunteers are recruited from across the community and are trained how to assess nonprofit programs and review critical requirements that each program should have to receive a financial investment.

August

Program Funding Requests Nonprofit agencies submit program funding requests, detailing service provided to clients and impact on clients and community.

September – November Program Visits Volunteers attend program visits at the agencies where they experience the programs in action.

September – January

Operations and Financial Review Volunteers visit with the agencies’ leadership and financial officers to review agency operations and financial documents to ensure the organization is in good standing.

Mid-October Outcomes Training Nonprofit agencies attend outcomes training to help share how their programs impact the community and demonstrate return on investment.

Jan – March

Site Visits Volunteers attend site visits at agencies, where they hear formal presentations about how United Way’s investment can impact their clients and community.

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Path to Funding

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e work to invest community resources in programs of Partner Agencies and impact initiatives that generate results in education, health, income and basic needs.

Considering the growing need in our community for critical services, a systematic approach is even more important to ensure the maximum return on investment for donor dollars. To ensure this, we use research-based practices and dedicated community volunteers to find the most critical needs facing our 10-parishes and evaluate the ability of programs to meet those needs.

May Late April

April

Team Investment Recommendation Meetings Volunteers draft a financial investment plan for United Way’s focus areas (Health, Education, Income, Basic Needs) and send to the board of directors.

Volunteers review service delivery, community needs and program results to assist with recommendation.

Program Funding Presentations Agencies make formal presentations to the volunteers requesting specific program financial investment and demonstrating projected ROI.

Executive Committee & Board of Directors Meeting United Way’s executive committee and board of directors meet to review and act on the investment plan for the 2011-2012 funding cycle.

july Late May

Investment Announcements United Way volunteers and staff meet with agency directors to inform of investment and share feedback from volunteers.

Community Partners recieve investments for programs in education, health, income and basic needs.

Baton Rouge Area Chamber’s Leadership Class participates in investment process Nationally, United Way is known for their expertise in evaluating nonprofit programs, effectiveness and outcomes. In the Spring 2011, members of the Baton Rouge Area Chamber’s Leadership Class will join current United Way Community Investment Volunteers to experience the funding process. Leadership participants represent a wide spectrum of community leaders who will bring their experience and expertise to the program. United Way will offer these leaders an exciting opportunity to explore and discover how nonprofit programs impact the community. They will assess the results of programs and recommend various investments of funds, volunteers and other resources while developing skills to evaluate any nonprofit program.

Establish United Way as a key partner

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The path to funding: Inside view

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There are so many critical needs in our community that deciding where to start seems overwhelming and futile. Being a United Way investment volunteer, however, puts it all in perspective. You not only verify that United Way funds are properly allocated, but you witness the results and see that needs are being met and lives are being improved.

Jay Jalenak, Partner Kean Miller Hawthorne D’Armond McCowan & Jarman, LLP

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Working for a company that places such high importance on community involvement has given me exposure to a variety of organizations like the Capital Area United Way that do so much for the surrounding area. Through United Way’s community investment volunteer program, I have the unique opportunity to visit some of their wonderful outreach partners in the community and see how their programs touch the lives of individuals just like me.

Andy Thibodeaux • ExxonMobil

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I have a passion for helping people. Being a community investment volunteer gives me the opportunity to do that and so much more! It allows me to see specifically where the money my co-workers and I donate is invested. Often, it has been a channel to connect people in need with co-workers or friends who want to help and/or with other resources (e.g., grants, donated materials, etc.). Finally, it is a constant reminder to be thankful for every blessing when I see the trials so many face and realize these could easily happen to me.

Becky Froedge • ExxonMobil

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As a first year community investment volunteer, I can actually see firsthand how United Way and its partners are creating lasting change for our community. Not only do you get to see your dollars at work, but you also get to play a part in creating that change, which happens to be an incredibly rewarding experience.

Meredith Manship

As an agency executive, what is your perspective on the funding process?

2010 Community Report

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Community service never feels like an obligation or a burdensome responsibility to me. I thoroughly enjoy being able to empower our community through some of the great programs supported by United Way, and there is no greater feeling than knowing you have positively impacted another person’s life.

Robyn Palms • Fourth Sector Solutions

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Why are you a community investment volunteer for Capital Area United Way?

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Invest to effect permanent change in key community conditions through volunteerism

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The funding process is much improved. After 14 years, we finally have engaged volunteers, committed to the process and who understand the impact and value of the United Way Agencies (organizations). They can transform need and results into dollars.

Bob Jacobs, President and CEO • YMCA

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strategy

partnerships

Outcomes training adds value for community partners

“The training encouraged and reminded us that our work must answer the question, ‘What difference does it make?’ and this adds value to our partnership with United Way.” Renee Craft, Executive Director HOPE Ministries

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nvesting in direct service programs that deliver results is a core strategy for Capital Area United Way. Adding value to our partnerships and helping to build the capacity of our nonprofit partners are also top priorities. United Way offered training to our Community Partners with Ken Fyfe, a national expert in the area of outcome measurements. The objective was to help build the fundamental skills of agencies to identify the important outcomes of their programs and to implement useful outcome indicators.

Nonprofits who successfully put outcome measurements into practice reap the rewards in direct service effectiveness and messaging that conveys their accountability and results. They are also much better positioned to receive funding from a broader range of sources, including foundations and governmental grantors.

“I thoroughly enjoyed the outcomes

training, which sparked some new ideas that I hadn’t thought of before,” said Joseph S. Munson, Ph.D., LPC, the executive director of the Baton Rouge Area Alcohol & Drug Center Inc. “I like the idea of using intermediate outcomes to help guide me towards making internal changes, which in turn, can produce better long-term outcomes. Simply put, strategy starts with inputs, and resources will follow the outcome model.”

For United Way, outcome measurements provide crucial information needed to make decisions on investing community resources and to guide community impact work.

The nonprofit secret Why do some nonprofits thrive while others fail? True success lies in a strong, effective board/CEO relationship.

But how do organizations conquer the challenges and conflicts that hinder this partnership and inhibit positive change?

Thanks to the support of ExxonMobil, author and leadership consultant Jonathan D. Schick visited our community to provide training and tools to United Way and our partner agencies. The training focused on empowering board members, enhancing board and CEO partnerships, enacting an ethical system of governance, and structuring committees and task forces correctly.

Provide added value to community partners

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“The United Way nationally has championed a focus on outcomes, community impact and continuous improvement. Locally, the Capital Area United Way is a leader in promoting the focus on the positive changes for individuals and families that will lead to a better community for everyone. Their funding decisions are being guided by the results being achieved by program providers in the human service community. While United Way has high standards and expectations, they are also providing human service agencies with the tools and techniques to measure their performance and use that information for continuous improvement. With that disciplined focus communitywide, everyone wins.”

Ken Fyfe, outcomes trainer

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Collaboration at Work Task Force

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ur nonprofit community partners work hard to stretch resources, which in times like these are critical. United Way has assembled a task force of members of the board of directors, led by Scott Berg, to explore along with our partners potential ways to stretch those resources even further. Initial findings show that possible areas for collaborations include: • Storage • IT Services • Human Resources Management • Marketing Support

“I am excited about serving on the Collaboration at Work Task Force because I see it as an opportunity to be a part of something that could have a truly meaningful impact. Our agencies work with tight budgets and very limited resources. Our goal is to maximize resources available to our partners and allow them to spend more time doing what they do best … helping people and improving our community.”

Joanie Netterville, Community Banking Executive Regions Bank

Agency collaboration at work

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Cancer Services of Greater Baton Rouge connects cancer survivors with a free water fitness program provided by the YMCA and free yoga classes at Red Shoes.

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courtesy Cancer Services

onprofits often partner with other groups to achieve mutual objectives more effectively and to make the most of limited financial resources. Locally, several of our partners are working together to deliver more mission more effectively and efficiently. Here are a few examples:

Capital Area Court Appointed Special Advocates (CASA) and Child Advocacy Services partner to share volunteers and cover the many parishes served by these two organizations. Capital Area CASA serves the East Baton Rouge judicial district and Child Advocacy Services serves children in the outer parishes.

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Big Buddy, YWCA and Boys & Girls Club host an annual event to focus key stakeholders on the value and impact afterschool tutoring and enrichment programs have on our students. They bring together legislators, community leaders and school principals to demonstrate the power a positive mentor can have on a child’s capacity to learn and grow.

The Arc Baton Rouge recently collaborated to create a “Raised Garden.” Adults with disabilities and volunteers from Volunteer! United planted a produce garden at HOPE Ministries. The food grown is given back to HOPE’s food pantry in conjunction with the Greater Baton Rouge Food Bank. The O’Brien House donates mulch from its landscaping service to the garden.

HUMAN ELEMENT

EMBRACING THE

Innovation is a cornerstone of The Dow Chemical Company, so we were proud to be the premiere sponsor of the redesigned Capital Area United Way Jambalaya Jam, which raised an impressive $45,000, more than double the amount raised in the past. Dow's Louisiana Operations and employees generously contribute more than $500,000 to the local United Way campaign each year. This is a culture of a company that knows chemistry is nothing without humanity.

Amerchol • ANGUS • Grand Bayou Operations • Louisiana Operations • St. Charles Operations • Weeks Island Sponsored by BASF

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partnerships

La Pointe collaborative lifts children

WEST FELICIANA

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a Pointe is a coalition of nonprofits, community organizations and concerned citizens committed to improving the lives of children residing in Pointe Coupee Parish. Capital Area United Way is proud to collaborate with the La Pointe partners, including: The Wurtele Foundation Better Access Community Health Early Intervention Truancy Program Pointe Coupee Sheriff ’s Office Innes Community Health Center Livonia Community Health Center Community Care Outreach Center Pointe Coupee School Board Pointe Coupee Public School Special Education Department Catholic Charities of the Diocese of Baton Rouge St. Augustine Catholic Church Centre for the Arts St. Mary Catholic Church

Why Pointe Coupee?

• Lowest school attendance rate in Louisiana • Highest dropout rate in the Capital Area at 8.2% • Highest rate of low birth weights in the Capital Area at 14% • 2nd highest child poverty rate in the Capital Area at 30% • Child abuse and neglect rate is 170% of the state’s rate

POINTE COUPEE WEST BATON ROUGE

EAST FELICIANA

EAST BATON ROUGE

ST. HELENA

LIVINGSTON

La Pointe Initiative Goals

IBERVILLE • To reach at least 1,000 individuals—5% of the parish—in the first year • To deliver high impact counseling and classes to approximately 500 individuals

ASCENSION

ST. JAMES

• Individual and family therapy • Parenting • First-time home buyer classes

• To deliver other services and enrichment activities to approximately 500 individuals • Access to health resources • Job search • Family budgeting • Violence prevention • Substance abuse • School advocacy

For more information please contact the La Pointe coordinator at (225) 638-8900.

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According to a recent survey, in Pointe Coupee our most needed services are mental and behavioral health. La Pointe is pioneering a new service delivery model designed to have flexibility and mobility in order to meet the needs of our children and their families. United Way is making it happen. Thank you, United Way. Joanna Wurtele, The Wurtele Foundation 12

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strategy

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What is the importance of Forum 35 partnering with nonprofits like United Way?

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Forum 35 and Capital Area United Way

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orum 35 is a community of engaged young men and women dedicated to improving and shaping the Baton Rouge community. United Way’s mission of helping people and improving the local community and goal to get more young professionals involved sets the stage for a perfect partnership. Together we can increase the awareness of the needs in our local community.

Forum 35 recognizes that the nonprofit community often serves as a catalyst for change in local communities because of its emphasis on advancing the public good without seeking commercial or financial gains. United Way’s focus on building families and individuals naturally aligns with the core function of Forum 35, which is to develop the potential of young men and women committed to improving and shaping a better Baton Rouge through service, leadership and living united.

Erin Monroe Wesley, Forum 35

By employing thousands of local workers,

volunteering for countless hours in schools and with nonprofit organizations,

and by consistently donating to Capital Area United Way as one of its

largest corporate contributors, ExxonMobil has been a partner in the Baton Rouge community for 101 years and counting.

Sponsored by BASF

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Photo by Julie Bellew of Domain Design

Develop progressive resource investment strategies for helping people and improving communities

Social enterprise and nonprofits What is social enterprise?

Many organizations have begun to use innovative and successful approaches to philanthropy that mix for-profit and nonprofit tactics. As defined by the Social Enterprise Alliance, social enterprise harnesses the power of the marketplace to solve critical social or environmental problems. Nonprofits are using business strategies to solve social problems. Social mission-driven organizations can apply market-based strategies to achieve a social purpose.

The O’Brien House is a great local example of social enterprise through its Plant It Forward lawn and maintenance service, which provides lawn care, flower

bed maintenance, winter clean-up, yard beautification, minimal painting, pressure washing and garage clean-up.

The O’Brien House vision As the greater Baton Rouge area continues to grow, O’Brien House plans to expand and help meet the ever growing demands of the population we serve.

We are always looking for new and bet-

ter ways to provide the treatment and environment most conducive to recovery.

We are currently developing a new social enterprise initiative to provide additional funds for the organization, as well as employment opportunities for our clients.

Recently, our newly developed intensive outpatient program is being offered to area businesses to reduce workforce turnover due to substance abuse. Community partnerships are allowing us to offer additional services to our clients, as well as providing our services to other agencies. As we continue to expand, we are confident that O’Brien House will be “saving lives and families from alcoholism and drug abuse” far into the future!

United Way partners with local TV show

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apital Area United Way formed a new community media partnership with The Around Town Show. Last year, Karen Profita, President/CEO of Capital Area United Way, appeared as a regular monthly guest discussing and highlighting United Way news and events. She was invited to host a monthly segment on the show. United Way uses 14

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the monthly segment to educate viewers on United Way funded programs that achieve results in education, health, basic needs and income.

The Around Town Show airs two different shows each Saturday and Sunday at 6 a.m. on WBRZ channel 2 (cable, channel 5), and repeated on WBTR channel 19

(terrestrial channel 41) and on Metro 21 at 9 a.m. and also 11 a.m. The Around Town Show is an awardwinning show which is wellknown for its positive, optimistic outlook featuring topics focused on good things happening in the local community and across south Louisiana.

Sponsored by BASF

memo

trends

Nonprofit outlook W

hat trends will shape the nonprofit world as it enters what could be the toughest year in its history?

Collaborations, including joint ventures, shared services and space, mergers and coalitions are growing.

Nationally, private giving to 400 largest charities down 11%—largest drop in 2 decades.

Nonprofit boards of directors are focused on their own performance using selfevaluation tools and the performance of the organization’s executive staff.

Volunteerism is getting highprofile attention, with both President Obama and the First Lady giving the issue top priority.

State budget shortfall leads to devastating cuts in government support for local nonprofits.

The number of charities and private foundations registered with the Internal Revenue Service increased by 4.3% from 2008 to 2009, reaching a total of more than 1.2 million.

Use of social media by nonprofits is on the rise.

• 58% use Facebook • 42% use Twitter • 36% use YouTube • 18% use blogging • 15% use text messaging

In the region including East Baton Rouge and the surrounding parishes, nonprofits of all types—art, health, education, human and social services—report INCREASING needs and DECREASING funding from multiple sources.

Sponsored by BASF

Taylor Porter is a proud supporter of the United Way. Bob Barton Chairman, Community Investment

Chase Tower, Downtown Baton Rouge 225.387.3221 taylorporter.com 2010 Community Report

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cajun built: RON MASHON

ACTION STEPS

GIVE

How the Campaign Cabinet helps campaigns succeed

Construction Manager

“Cajun sets itself apart in so many ways, and we provide such a broad range of services, but I really think it’s our dedication to safety and training that makes us stand out from the crowd.”

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nited Way’s Campaign Cabinet provides volunteer leadership in developing and implementing successful workplace United Way campaigns and other fundraising strategies.

Members of the cabinet work together to create and implement specific strategies that will strengthen workplace giving campaigns. The cabinet raises awareness

about how Capital Area United Way identifies and responds to critical needs in the community through its funded programs.

Cabinet volunteers are leaders and professionals throughout the community with diverse backgrounds who utilize their expertise and network to help United Way advance its annual campaign.

“It is a privilege for me to be able to work as a volunteer on Capital Area United Way’s Campaign Cabinet. I have seen so many individuals and families in the 10-parish area that just need help getting on their feet, either from a situation they find themselves in or after they experience a crisis. I have been moved by how United Way partners have been able to effectively provide such support. These partners are fantastic at not just providing short-term assistance, but helping people find longlasting solutions to improve their situation. These agencies count heavily on Capital Area United Way to continue their work. As a member of these same communities, Dow and Dow employees enjoy the opportunity of having a very active United Way campaign each year. Being a member of the Campaign Cabinet allows me to reach out to other businesses and individuals in the community and share with them how I have seen Capital Area United Way make a difference in the community and in people’s lives.”

Michael D. Albano, Site Maintenance Leader Dow Louisiana Operations

Four powerful companies all working together to solve your toughest construction challenges.

I N D U S T R I E S, L L C

Baton Rouge

Houston

Abbeville

(800) 944-5857 • (225) 753-5857 cajunusa.com

“Industrial plants in the Greater Baton Rouge area find it important to support United Way and its efforts because of the agency’s long-standing history of making a difference in our community. It is only by working together that we will be able to solve our region’s greatest challenges in education, poverty and crime.”

Connie Fabre, Executive Director Greater Baton Rouge Industry Alliance

CAjun ConstruCtors | CAjun deep foundAtions CAjun equipMent serviCes | CAjun MAritiMe

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Provide Capital Area United Way with financial stability

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“As a member of the Campaign Cabinet for Capital Area United Way, I get to work together with other volunteers to create and implement specific strategies to help strengthen the annual campaign. We leverage our business and personal connections to share the United Way message and encourage others to support the mission of helping people and improving the local 10-parish community. With United Way, I learn about a broad range of community issues and programs related to education, health, financial stability and basic needs. United Way’s funded programs help with individual’s needs and our future economy.

Why wouldn’t someone want to be a part of something so huge?”

Jessica Wilson, Business Account Manager Sprint

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Sponsored by BASF

ACTION STEPS

GIVE

The Arc’s clients give back

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nnually, several of United Way’s community partner agencies run workplace campaigns giving their employees the opportunity to support the campaign. The Arc Baton Rouge has taken this a step further, opening the door and giving their clients the opportunity to contribute to the campaign.

Over the last five years, employees and clients from The Arc have raised over $60,000 for Capital Area United Way. “They helped me in my life in many areas, and I want to give back to help others,” said Lynette, one of their clients.

Metro Enterprises, one of their programs, is an employment program for

Sponsored by BASF

adults with intellectual and developmental disabilities. The services provided to Metro employees are day habilitation, pre-vocational, and supported employment. The program helps people to develop and maintain work skills, making it possible for them to become wage earning, taxpaying and contributing members of society.

Through its seven programs, The Arc Baton Rouge, shapes the lives of more than 500 children and adults with intellectual and developmental disabilities served daily, creating possibilities not disabilities for their clients.

The Arc’s program participants:

• Volunteered 136 hours last year in the community nursing homes, schools, food banks and Red Cross. The value of this in-kind donation to the nonprofits served is more than $6,000.

• Volunteered along side community volunteers without disabilities.

• Developed independence, achieved personal goals, and created authentic relationships with non-disabled peers.

• Develop an appreciation of persons of diverse characteristic and develop respect for differences.

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ACTION STEPS

GIVE

How to run a successful campaign

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hrough our 85 years in the community and the expertise from companies that run workplace campaigns we have learned and developed several best practices to ensure your campaign is successful.

CEO support Securing top level support is essential to a successful campaign.

Putting the “fun” in fundraising

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any companies in the 10-parish community that run United Way workplace campaigns have found that putting the “fun” in fundraising is a great way to engage their employees and bring attention to their annual campaign efforts.

Special events and incentives are a great way to increase enthusiasm and giving!

Here are some great examples of what several local companies are doing to get their employees engaged in the campaign process.

Don’t do it alone!

Unite a team of fun, energized individuals that will enable an organized campaign and help create strategies for success.

Communicate Believe it or not, the No. 1 reason people say they don’t give to United Way is because no one ever asked them to do so. Make sure you communicate with staff about the campaign and utilize our new email campaign to support your message.

Peer-to-peer recruiting Peer-to-peer recruiting creates a no pressure environment when asking for a gift.

Focus on Leadership Giving This is the fastest growing group of givers in the United Way System. As a leadership giver, there are several new special events and networking opportunities available.

100% return of pledge cards Make it a practice to collect pledge forms from every employee even if they don’t contribute. This way you can guarantee that everyone was given the opportunity to contribute.

Donor information We want to thank your employees and keep them up to date on the impact of their gifts. United Way has several new tools in place to help assist with collecting information.

Thank You! Tell your staff “Thanks!” United Way is so thankful for the time and effort you put in to make the community a better place. Please pass this message along to everyone who participated in the campaign.

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Sponsored by BASF

ACTION STEPS

GIVE

Top leadership highlights 314 employees are Leadership Givers

50% of donors give at the Leadership level

Increased Leadership Giving by 10% in 2009

Leading by example: Leadership Giving

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ith more than 1,700 donors within 200 companies, covering a 10-parish area, leadership givers are making significant community change. Leadership givers at Capital Area United Way give just $20 or more a week, setting a standard for our community.

Leadership programs at United Way: Young Leadership Society (YLS) brings together donors under the age of 40 giving $1,000 or more a year.

The society will provide ways for young professionals to network with each other and grant access to our top community leaders.

This is the opportunity to start your path as a future leader in your company and in our community.

Women’s Leadership Council (WLC) works in our community to attract women at the leadership level who recognize the importance of results-oriented philanthropy. Engaging all women as leaders, advocates and fundraisers enhances the quality of life in our community.

Sponsored by BASF

The Tocqueville Society dates back to 1985, when Mr. Huey Wilson made a decision to increase his giving because he believed the United Way was the best way to help the community. Wilson’s gift of $10,000 was the beginning of a group that would represent the most passionate and engaged donors across the Capital Area.

Twenty-five years later, more than 50 donors make up this giving level, known as the Tocqueville Society. Business leaders, philanthropists and individuals continue their support and encourage others to step up to this level of leadership.

Tocqueville Society members receive a oneon-one visit from the CEO/president to receive information and the opportunity to add input on programming and long-term goals. The society is also invited to all organizational and Tocqueville Society events, including gatherings of the state’s Tocqueville Society members.

Average leadership gift is $1,345

5 = largest number of employees giving at the $10,000 level

40% of employees give at the Leadership level

Largest Tocqueville gift of

$50,000

Longest and largest

legacy of Tocqueville giving in one family

Follows The Advocate in the longest and largest legacy of giving

2010 Community Report

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ACTION STEPS

campaign

We are pleased to share our

Spirit of Healing with the Capital Area United | Way.

Franciscan Missionaries of Our Lady Health System www.ololrmc.com

we believe in you.

Issue Date: United Way Ad proof #3

• Please respond by e-mail or fax with your approval or minor revisions.

• Ad will run as is unless approval or final revisions Missionaries of Our Lady Health System www.ololrmc.com are received Franciscan by the close of business today.

• Additional revisions must be requested and may be subject to production fees.

Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS

|

This ad design © Louisiana Business, Inc. 2010. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Stupp Corporation and supports Issue Date: UNITED WAY Ad proofsalutes #2 • Please respond by e-mail or faxthe with your approval or minor revisions.

Capital Area United Way. • Ad will run as is unless approval or final revisions are received by the close of business today.

• Additional revisions must be requested and may be subject to production fees.

www.stuppcorp.com

Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2010. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Proud partner of United Way, Proud partners in productivity.

225.752.1100 I www.awc-inc.com Baton Rouge Based Since 1965

Automation 20

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2010 Community Report

Instrumentation

Electrical

Filtration

Flow Control

Campaign Vision 2011

S

cott Berg of Lee Michaels Fine Jewelry is well known for the energy he brings to the family business and the Capital Area community. His nonprofit credits include serving as the president of the board of Cancer Services of Greater Baton Rouge and the Arts Council to name a few.

Capital Area United Way is thrilled to be welcoming Scott as the 2011 campaign chair. Each campaign chair puts their own special mark on the fundraising effort for their year, and Scott’s is sure to sparkle with creativity and enthusiasm.

When asked why he chose to take on this important role, Scott said, “An investment in United Way is an investment in your community. There is no better way to support the community than through United Way and their funded community programs focused on health, education, income and basic needs. We all know someone that has been touched by a United Way agency, and they provide a better quality of life for those living in the 10-parish community.”

If you would like to assist Scott in his commitment to grow the campaign, please join the Campaign Cabinet, a group of community leaders that will help to guide Scott’s efforts to increase resources to address the needs in the Capital Area.

Sponsored by BASF

ACTION STEPS

GIVE

Farm Bureau’s Waldrop top fundraiser for sales blitz to make a lasting change in our community. They successfully built upon their relationships in the community and were able to generate new workplace accounts that will provide long-lasting support for our organization,” said Karen Profita, president and CEO of Capital Area United Way. Will Waldrop will receive a one-year honorary membership in the Tocqueville Society, a group of donors giving at the $10,000 level and above.

an

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for United Way. Approximately $10,000 apital Area United Way’s second in new money was raised from the initiaannual Sales Blitz team began hittive, including four new leadership givers. ting the streets over the summer Will Waldrop, district manager with to raise money for United Way’s 2010 Farm Bureau Insurance Companies, fundraising campaign. raised more than $4,000 for the Dozens of individuals were initiative, the highest amount nominated to participate in raised out of the blitz team. the annual blitz and 10 were This year’s new approach also selected to participate in the emphasized the importance six-week program. of not only raising money The individuals were for United Way, but also nominated by business opening doors for the professionals, CEOs organization. Sevenand board members teen new workplace and chosen because of accounts were soliditheir sales expertise, fied through the blitz community influence team, which is a huge and desire to help success for Capital people and improve the Area United Way. 10-parish community.

“We are honored to Over six weeks, the have this amazing group 2010 class reached out to Will Waldrop local businesses and individu- Farm Bureau Insurance of top sales professionals give Companies of their time and influence als to build new relationships

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Provide Capital Area United Way with financial stability

Members of the 2010 Sales Blitz Class

Samuel “Chuck” Ward Samuel C. Ward & Associates

Michael Betz Blue Cross Blue Shield of Louisiana

Stan Levy Clear Channel Sponsored by BASF

Katheryne Mauldin Lee Michaels Fine Jewelry

John Miller Coca-Cola Bottling Co.

Julie Hall The Advocate

Lindsey Chutz Lee Michaels Fine Jewelry

Stephen D. Everett

Barbara Clark WRKF 2010 Community Report

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cover story

big five awards

What’s up United Way?

A

Annually, Capital Area United Way awards five top honors to individuals and organizations in the community for their mission, volunteerism, media support, campaign excellence and staff dedication. We are proud to profile the 2010 Big Five Award winners.

Baton Rouge Coca-Cola Bottling Co.

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Standard of Excellence Award The Standard of Excellence Award is given to a company that runs a United Way campaign for its outstanding financial, volunteer and creative campaign support. Baton Rouge Coca-Cola Bottling Co. continuously supports United Way with product donations, participation in events, employee volunteerism and an increased campaign. The company and its employees are dedicated 26

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to improving the quality of life in Louisiana through community involvement and the investment of their resources.

The company’s energy and commitment continues to shine with increased employee campaigns led by their CEO Darian Chustz and employee campaign coordinator, Chiara Caruthers. Since 2007, their campaign has increased from $17,000 to $69,000 with an

average employee participation rate of 56% and an average employee donation of $196.

They continue to provide countless support to our special events and sent a team to compete in the 2010 Jambalaya Jam on 3rd Street.

We are honored to present the 2010 Standard of Excellence Award to Baton Rouge Coca-Cola Bottling Co. Sponsored by BASF

cover story

big five awards

Lamar Advertising

F

Outstanding Media Support Founded in 1902, Lamar Advertising operates more than 150 outdoor advertising companies and 63 transit companies. They reach driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses.

Lamar is also the nation’s leader in the highway logo sign business, with operations Sponsored by BASF

in 19 states and the Province of Ontario, Canada.

This year, we’re honored to present the outstanding media support award to Lamar Advertising. This award is given for superlative work in promoting United Way throughout the year. Lamar Advertising’s contributions and flexibility to help brand and market United Way are phenomenal. In 2009,

they supported our general billboard campaign and stepped up to support the mobile giving effort in Tiger Stadium, resulting in a $65,000 total contribution.

In addition to their incredible media support, Lamar has supported Capital Area United Way through an employee workplace campaign at Lamar Headquarters, Lamar Graphics and the Lamar Plant.

2010 Community Report

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cover story

big five awards

Catholic Charities of the Diocese of Baton Rouge Community Investment Award

T

The Community Investment award is given to an outstanding agency partner that has exhibited excellence in its service to the community. For almost 45 years, Catholic Charities of the Diocese of Baton Rouge has touched the lives of countless individuals of all faiths ... maybe your neighbor, a friend, family member or even you. Catholic Charities has a wide reach in the community. As an organization, they consistently receive the highest number of referrals from 2-1-1 because they are able to help people get back on their feet and achieve their goals.

Since hurricanes Katrina and Rita, they have become a leading service provider to affected families living in the community. Ongoing programs include: • adoptions • family housing • counseling • refugee resettlement • maternity home • foster grandparents • senior employment • English classes • prison ministry • emergency assistance

In 2007, the Catholic Charities network was ranked among the nation’s best and largest nonprofits in the country by the NonProfit Times, the Chronicle of Philanthropy and Charity Navigator.

and it’s employees are pleased to support the work of the United Way. We are proud to share the dedication and leadership capabilities of our Partner, Jay O’Brien, Chairman of the 2010 United Way Board of Directors.

301 Main Street | One American Place 14th Floor | Baton Rouge, LA 70825 Phone: (225) 383-9000 | Fax: (225) 343-3076 www.mcglinchey.com 28

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cover story

big five awards

Van R. Mayhall, Jr. Outstanding Volunteer Award

V

Van R. Mayhall Jr. is the senior partner at Breazeale, Sachse & Wilson LLP Baton Rouge office. He has extensive legal experience with strategic and enterprise legal issues affecting ongoing businesses and for more than 38 years has practiced in the areas of corporate and business law; business transactions, tax and securities matters; insurance regulatory matters; selected litigation and alternative dispute resolution.

Van has served as a mentor and a guide with the example set through his outstanding leadership. Whether facing challenges or successes he kept Capital Area United Way on course. As board chair in 2009-2010, Van was instrumental in charting the United Way’s path forward and into the future by developing our three-year, boardendorsed strategic plan, Star 2012. The plan is represented by a compass that will guide us down the path to a bright new future over the next several years. Capital Area United Way is a stronger organization for his leadership and service as a volunteer.

Sponsored by BASF

Michele Robinson Myron Falk Award

M

Myron Falk, the first executive director of Capital Area United Way (formerly the United Givers Fund), was a pioneer in developing our local nonprofit community. His strategies and vision enabled him to make an everlasting impression on our community. To honor him annually, United Way selects a staff member that embodies his values and leadership. Michele Robinson joined Capital Area United Way from the United Way of Northeast Louisiana in Monroe, where she served as vice president of community impact and where she took the lead staff role in the Impact Transformation Partnership between United Way of Northeast Louisiana and United Way of America. Her tenure in the nonprofit sector began at a United Way partner agency after completing a graduate degree. Over the last three years at Capital Area United Way, Michele has led a team of staff and volunteers who invest community resources in programs of Partner Agencies and in Impact Initiatives that generate results in Education, Health, Income and Basic Needs. Her teamwork, relationship building skills and dedication to our mission are truly inspiring.

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ACTION STEPS

advocate

Become a citizen advocate

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Invest to effect permanent change in key community conditions through advocacy

apital Area United Way works to better the communities in our 10-parish region through service, advocacy and civic engagement. Advocacy work consists of activities that help influence or support a policy, cause or proposal. As a leading community impact organization, Capital Area United Way created an advocacy initiative in 2009 to help advance real and sustained change in community conditions.

The goal of the advocacy initiative is to educate and engage local, state and federal officials, their staff, nonprofits, other policymakers and the general public about the goals and priorities of Capital Area United Way. We hope to explain our organization’s community impact work; expertise in education, income, health and basic needs; and available resources through our community partner agencies.

In August 2010, Capital Area United Way hosted its first community resource training for elected officials. The first training focused on the education programs of United Way and our community partners. In 2011, we will continue with resource trainings targeted at our other focus areas, beginning with health.

Through these trainings, individual meetings with elected officials and our presence during the legislative session, Capital Area United Way advocates for policy initiatives in our focus areas.

You can help us advocate for positive change by contacting your elected officials, volunteering in the community, using our resources and attending public events. Sign up as a United Way Citizen Advocate Volunteer at CAUW.org.

WE ARE

Amedisys Home Health Services.

PROUD

Giving back to the community through United Way.

to support United Way through our employee campaign, company

Amedisys

Home

Health

Services

is

privileged to be able to make a difference

match program and continued partnerships.

by giving back to the Capital Area United Way.

We are proud to be part of this

community and thank United Way for the difference they make each and every day.

WHAT DO YOU WANT TO DO ? * *discover the possibilities at EMCOTECHNOLOGIES.COM

AMEDISYS HOME HEALTH SERVICES: 5959 S. Sherwood Forest Blvd. • Baton Rouge, LA (225) 292-2031 or (800) 467-2662

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www.amedisys.com

Sponsored by BASF

before

Planning the future of East Baton Rouge Parish

I

n 2010, two efforts began to reshape East Baton Rouge Parish for the future. FuturEBR, initiated by the city-parish government and led by the urban and regional planning consulting team of Fregonese Associates, is focused on shaping the growth and planning of Baton Rouge for the next 30 years. The Community Improvement Plans, led by the East Baton Rouge Redevelopment Authority, are focused on revitalizing the pockets of our community that have been most neglected. Together they provide an opportunity to transform not only the physical infrastructure, but also the health and human services network that supports our community.

Capital Area United Way is committed to leading the charge for nonprofit input into these planning and redevelopment processes. Health and human services nonprofits are the frontline of the community safety-net and have first-hand knowledge of the challenges facing our neediest citizens and neighborhoods.

Through meetings and interaction with leaders of both FuturEBR and the Redevelopment Authority, we have successfully raised awareness of the need for health and human services nonprofits to be a Sponsored by BASF

part of all planning processes. As a result of these interactions and at the request of FuturEBR leadership, we have convened a task force comprised of nonprofit executive directors and Capital Area United Way board members to provide strategic input into policy development and direction.

We began this journey by mapping the locations of our community partner agencies and sharing this information with planners. Through this sharing of information, we have been able to communicate the existing infrastructure of the nonprofit community in Baton Rouge.

We will continue to assess the changes to the health and human services nonprofit community that will be driven by the implementation of FuturEBR and RDA plans, and will pro-actively address any changes that need to be implemented by our nonprofit community. Furthermore, Capital Area United Way will continue to advocate for a Baton Rouge where all citizens, neighborhoods and organizations are able to move beyond current limitations and thrive.

For more information on FuturEBR, visit futurebr.com. For more information on the Redevelopment Authority Community Improvement Plans, visit ebrra.org.

Lael Holton, Advance Planning Manager Planning Commission

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after

“FuturEBR is the process whereby the city-parish is updating its 20year comprehensive plan for growth and development, currently known as the Horizon Plan. The process is coordinated by the City-Parish Planning Commission and is being led by the national planning consultant John Fregonese of Fregonese Associates of Portland, Ore. This process has included an extensive public information and outreach process, including 16 public workshops and open houses as well as many meetings with stakeholders and concerned groups.”

“The United Way has participated all along the way with this important project. Several meetings have been held with board members and staff, and staff has had a representative present at every public meeting since the process began in January. The United Way has provided assistance with getting the word out to their member organizations and also provided an invaluable link to those in the public who would make ideal “citizen planners.” The United Way has been committed to the success of this project from the start, showing a determination to assist the planners in making Baton Rouge achieve the goal of becoming America’s Next Great City.”

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Establish United Way as a key partner with government, agencies and communities 2010 Community Report

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3.99

%

Affordable auto financing every day

APR*

on 2007-2011 Year models

Refinancing Available

ACTION STEPS

advocate

Advocacy spotlight on ED UC ATION

Anyone in the Baton Rouge and Hammond areas can join!

It’s easy!

Visit: www.brtelco.org • (225) 924-8900 *3.99% APR for 60 months has payments per $1,000 equal to $18.41/ month. Rate includes a 0.50% discount for members with automatic deduction from a Telco checking account and a direct deposit relationship.

Up to 100% financing available. Other rates and terms available (www. brtelco.org). All loans are subject to credit qualifications and lending guidelines and subject to change without notice.

SGS Petroleum Service Corporation

PROUD SUPPORTER OF UNITED WAY

SGS Petroleum Service employees are proud supporters of united Way.

A Proud TrAdiTion of ExCEllEnCE

B

eginning in 2011, Capital Area United Way will put an advocacy spotlight on education. Following a successful model implemented in other communities, such as Pittsburgh, we will equip United Way Citizen Advocate Volunteers with the tools to attend and evaluate local school board meetings.

Plans include the potential for volunteers to be trained to observe and measure the good-governance practices of local school boards, with reports that will be released to the public. Through this process of public monitoring and awareness, Capital Area United Way hopes to improve the transparency, effectiveness and accountability of local school boards.

If you would like more information or wish to sign up to volunteer, please visit our website at CAUW.org.

At SGS Petroleum Service Corporation, we strive to be a company whose employees are proud of the reputation they have earned, strong in their commitment to be the best at what we do, and optimistic about the future.

Baton Rouge • 225-343-8262 • www.petroserv.sgs.com 32

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SGS Provides a variety of services to the refining, chemical and marine transportation industries. We are leaders in tankering barges, operating docks, switching rail cars, and loading and unloading tank cars and tank trucks with a variety of oil products and chemicals.

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United Way is the expert on community conditions and solutions Sponsored by BASF

ACTION STEPS

volunteer

I

n August of 2009, Volunteer! Baton Rouge became a wholly owned subsidiary of Capital Area United Way. The acquisition has added value to our relationships, enhanced our current volunteer programs, engaged additional volunteers and served as a model of synergy in the nonprofit community. This year, Volunteer! Baton Rouge changed its organization’s name to Volunteer! United to co-brand with Capital Area United

Way and reflect upon the 10-parish area served.

As we continue to mobilize volunteers to offer even more creative solutions to the needs of our community, we appreciate your support. To sign up as a volunteer, or to learn more about our growing efforts and how we can help with your volunteer needs, please visit CAUW.org/ volunteer.

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A model for nonprofit synergy

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Provide added value to corporate and agency partners

Volunteer! United Programs Hands On Baton Rouge Hands On Baton Rouge provides diverse, managed and meaningful volunteer opportunities to best fit your busy schedule. Individuals, families and corporate or community groups can sign up for the same project each week or month or try something different each time. Whether you like to cook, paint or garden, we have the projects that fit your personal volunteer style. Hands on Baton Rouge is sponsored by the Hands On Network and the Points of Light Institute.

By the numbers 183 volunteer projects were hosted

by Hands On Baton Rouge, involving 921 volunteers, and providing 1,622 hours of service to the community.

(7/1/09-6/30/10)

Directors of Volunteers in Agencies Directors of Volunteers in Agencies (DOVIA) is a professional association for managers of volunteers and those interested in the field of volunteer administration.

The mission of DOVIA is to provide a forum for the development and enhancement of volunteerism and the practices of volunteer management.

DOVIA provides networking opportunities for individuals, government/ nonprofit organizations and for-profit enterprises for the purpose of sharing Sponsored by BASF

knowledge, experiences and resources. Members share current information on trends and issues in volunteerism and volunteer management. DOVIA helps build the capacity of the nonprofit and service sector through effective volunteer management.

This year’s programming included a Volunteer Management 101 course, Risk Management training, and a presentation on Civic Engagement. continued » 2010 Community Report

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ACTION STEPS

volunteer

Youth Volunteer Corps of the Capital Area The Youth Volunteer Corps of the Capital Area (YVC) promotes a lifetime service ethic in young people, encouraging a broader sense of responsibility to society.

YVC serves the needs of the 10-parish community by effectively engaging teenagers in service projects that are challenging, rewarding, educational and safe. For teenagers, volunteering brings a new sense of confidence, self-gratification and a good model for interacting in the world. Volunteering also enables young people to develop new communication, career building and social skills that will be useful in other facets of their lives.

YVC is partially funded by a City Development Block Grant provided by the Office of Community Development. We appreciate this partnership and look forward to additional work together as we partner with the Mayor’s new Cities of Service Initiative. In addition, we received a grant from Best Buy’s Children Foundation to provide positive experiences to help teens engage in our local community and develop leadership skills. The program is also sponsored by Cracker Barrel, Coca-Cola and ExxonMobil.

By the numbers Get your teen involved! Check out our monthly ad with information on YVC featured in Baton Rouge Parents Magazine.

103 volunteers engaged in 61 projects and completed 2,840 hours of service in our community with 28 partnering

organizations. Some examples of organizations assisted during the past year include Alzheimer’s Services, Association of Retarded Citizens, St. Vincent de Paul and the WBR Museum.

(9/1/09-8/31/10)

Retired Senior Volunteer Program This spring Volunteer! United launched a Retired Senior Volunteer Program, also known as RSVP. Part of the Corporation for National and Community Service, RSVP is America’s largest volunteer network for people age 55 and over. When community members join our local RSVP, they join nearly half a million volunteers across America who are engaging in service that meets our mission of Helping People – Improving Communities.

RSVP offers a range of volunteer opportunities, in which volunteers choose to utilize the lifetime of skills they have already developed or develop new skills and discover new talents. Regardless of the partnering site at which a volunteer is placed, that volunteer will be working to provide support that will

create increasingly stronger citizens, stronger families and a stronger community.

Sample volunteer opportunities include mentoring or tutoring children, teaching skills, sharing professional expertise, mobilizing others, leading resource development efforts, cleaning up the environment and assisting victims of natural disasters.

No matter how much time a volunteer has to give, RSVP has a volunteer opportunity to match that commitment.

As this program develops, we eagerly look forward to extending RSVP impact by engaging members of retiree organizations at community businesses and industries who demonstrate a commitment to community service.

Join CAUW for Day of Action!

Spring 2011 Day of Action will be a day of service comprised of volunteer projects happening in one specific location. This event will showcase a greater visibility of volunteers (corporate, youth, seniors and civic groups) and will create a volunteer movement of people working together for the common good.

By the numbers In the first three months of operation, 168 volunteers at 23 partnering service sites have served almost 12,000 hours.

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Sponsored by BASF

ACTION STEPS

volunteer

Know an extraordinary volunteer?

WAFB Channel 9 and Capital One present the Power of 9

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The Power of 9 Awards celebrate the spirit of volunteerism and put the spotlight on the folks in our community who give freely of their time and energy to help organizations meet their missions.

Volunteer recognition is a critical component in volunteer management. In partnership with WAFB Channel 9 and Capital One Bank, we support our local heroes by honoring one special volunteer each month featured on a segment provided by WAFB. Nominations are welcome year round from the community; the nomination form is available online at CAUW.org.

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Build and maintain individual relationships

“The compassion of our local citizens and their willingness to support nonprofit organizations and important causes through volunteerism makes our community a wonderful place to live. Capital One Bank associates volunteered approximately 15,000 hours in Louisiana, and many of those volunteers live and work in greater Baton Rouge. This is a community that understands

the power of volunteerism, and at Capital One Bank we are pleased to once again partner with WAFB in sponsoring the Power of 9 Awards. It’s important to honor those who roll up their sleeves and dedicate many hours of their personal time.

Steve Lousteau, Market President Capital One Bank

Corporate volunteerism gets organized TEAM Turner Want to volunteer? Check out our monthly volunteer column for our top volunteer picks in inRegister magazine!

ExxonMobil ExxonMobil Baton Rouge has been a premier partner and financial supporter of both Capital Area United Way and Volunteer! United for many years. In addition to its generous financial support through both corporate and employee contributions, ExxonMobil supports our community through volunteerism. On average, local employees, retirees and their families spend about 40,000 hours each year volunteering across the Capital Area. ExxonMobil supports their volunteer efforts with annual contributions and volunteer matching grants totaling millions of dollars each year. ExxonMobil Baton Rouge supports employee volunteerism through the ExxonMobil Community Action Network! (CAN!). CAN! is a network of company-sponsored organizations, including Ambassadors Committed to Education, ExxonMobil Community Involvement Through Employees (ExCITE!), Teachers and Engineers Advancing Math and Science (TEAMS) and ExxonMobil Community Outreach Team (EMCOT). These organizations encourage volunteering with local schools and nonprofit organizations.

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The ongoing partnership between Capital Area United Way and Turner Industries elevated this year as our subsidiary Volunteer! United began providing managed volunteer opportunities to Turner’s TEAM Turner members through Volunteer! United’s Hands On Baton Rouge program. What was once a daunting task for TEAM Turner to identify volunteer projects for its employees has now become a streamlined partnership where the TEAM Turner leadership works closely with the Hands On program staff to identify and post opportunities for TEAM Turner members, who can then browse and sign up for them online.

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Provide added value to corporate and agency partners

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community

stories

1,000

More than

Provide added value to agency partners

W

hat is United Way? A simple question, yet the answer comes in many forms.

United Way created a special photo documentary series showcased online to highlight stories that happen in our community each and every day. Every month, a new story of an individual that volunteers or receives services through our funded programs is featured on the homepage. In addition to profiling the stories on the website, the produced pieces and photographs are given to our partner agencies as a tool to help market their services and programs.

The documen-

ar

St

Words

201

2 Plan

tary helps define United Way and brings to reality the lives of those who are helped and of those behind the scenes.

Each story is unique, personal and, most importantly, one that should be seen and heard. Visit CAUW. org to follow the series.

The series was sponsored

by ExxonMobil and created by the following individuals:

Photography by Tate Tullier Tate Tullier is a Louisiana native who resides in Gonzales and owns his own professional photography business, Tate Tullier Photography.

He has been photographing people ever since he was 12 years old and has nothing but drive to continue that. Tate was the winner of Purple’s 2009 Trailblazer national campaign, and also was selected as one of Baton Rouge Business Report’s 40 under 40 last year. He shoots from A to Z: families, weddings, parties, fashion and art.

Video Production

by Synergy Productions, Inc. Synergy Productions Inc. is a production facility servicing clients such as television networks, corporations, advertising, public relations, political and governmental agencies. Synergy strives to create quality products while providing exemplary customer service. From concept 36

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2010 Community Report

12,346 visits since website launched in July

to completion, modest budgets to large crews, Synergy works seamlessly to craft its products.

Interviews by adcomm Bill Profita is a native of Chicago who has made Baton Rouge his home since 1973. He was educated at William Rainey Harper College in Palatine, Ill., and at LSU, where he studied speech communications with an emphasis on broadcasting. In addition to working as an on-air personality, Profita went into the advertising and public relations business, and co-founded a successful advertising agency, which has served a variety of clients in the Gulf South since 1978.

Sponsored by BASF

focus

education

Dolly Parton’s Imagination Library

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n average, there are four books total in the home of a child born to poverty in Louisiana. A child starting school unable to even properly hold a book is at a disadvantage they most likely will never overcome. In our support of education, this early childhood literacy program provides children 5 and under with a monthly, age-appropriate book mailed directly to their homes. Called Imagination Library, the effort is part of a successful national program started by country music star Dolly Parton in her home state of Tennessee. Reading is a proven way to help children become school ready, and through our partnerships we hope to foster a love of reading and learning.

This year, in partnership with Entergy River Bend, Turner Industries, Amerchol and the City of Greensburg, United Way launched Imagination Library in St. Helena, West Feliciana and the City of Geismar.

“I see education as the great equalizer. It is the most powerful impact leading to the betterment of our society. No matter what the background a child has, with an education every child can realize their dreams. However, the seed of learning starts at home. All children deserve to have an equal opportunity to be successful in this world. The Imagination Library will help provide a great start for children and their parents to share in the magic that books can bring and the beginning of a successful education.”

Eric Olson Entergy River Bend & IBEW Local Union 2286

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“When we heard about Imagination Library, I knew it was something Turner Industries wanted to support. Books in the home provide important early learning experiences to children, and those experiences eventually benefit their communities as well. We’re excited about kicking off the program in Geismar, and look forward to extending it to Establish Capital Area United Way Issue Date: UNITED WAY Ad proof other#1 communities in which we work.” as a key partner with government, • Please respond by e-mail or fax with your approval or minor revisions.

Thomas Turner nonprofits and communities • Ad will run as is unless approval or final revisions are received by the close of business today.

Turner Industries • Additional revisions must be requested and may be subject to production fees.

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ta rthis2ad0 1for:2CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS Carefully check This ad design © Louisiana Business, Inc. 2010. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Proud Supporter of the Capital Area UNITED WAY

Issue Date: United Way Ad proof #3

• Please respond by e-mail or fax with your approval or minor revisions.

• Ad will run as is unless approval or final revisions 2010 Kean Miller Hawthorne D’Armond McCowan & Jarman, L.L.P. are received by the close of business today.

• Additional revisions must be requested and may be subject to production fees.

Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2009. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Capital Valve & Fitting Company proudly supports the excellent work of United Way.

(225) 926-5520 | Baton Rouge, LA | www.swagelok.com Sponsored by BASF

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Invest in programs to produce measurable results in income

Supporting financial stability

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n July 2010, Capital Area United Way became the coordinating agency for The Capital Area Asset Building Coalition (CAABC). CAABC is committed to improving the financial well-being and economic self-sufficiency of low-to-moderate income working residents. Through free tax preparation services, financial literacy programs and connecting people to our community partners, CAABC aims to improve the financial stability of underserved individuals. The CAABC is a collaborative effort of area universities, financial institutions, government agencies and nonprofits.

Volunteer Income Tax Assistance & the Earned Income Tax Credit The primary initiative of By the numbers CAABC is the Volunteer This past tax season Income Tax Assistance start a savings account 15 VITA site locations (VITA) program. The or help purchase a completed more than 2,900 VITA program provides home or vehicle. federal tax returns returning free income tax prepaThe goal of the VITA over 2.1 million in Earned ration assistance and program is to assist Income Tax Credit and primarily targets lowindividuals earning up 5.5 million in total refund income workers, the elto $18,000 and families dollars back into their households. derly, and individuals with earning up to $48,000 in redisabilities. The VITA program ceiving the Earned Income Tax also promotes financial stability by Credit (EITC). Through the EITC, encouraging recipients to save refunds to eligible families can increase their annual 38

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2010 Community Report

income by as much as 15% and return millions of tax dollars to the Capital Area.

Want to volunteer?

VITA volunteers receive both classroom and online training to prepare for their service to the community. More than 100 volunteers are needed each year. For more information or to volunteer with the VITA program, visit our website at CAUW.org/taxprep.

Sponsored by BASF

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Establish CAUW as a key partner with government, nonprofits and communities

Responding to the crisis on the Gulf Coast

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ur Home, Louisiana Coalition is a partnership made up of Blue Cross and Blue Shield of Louisiana, Capital Area United Way and other organizations to provide support to the people of the Gulf Coast who are affected by the crisis in the Gulf.

On June 22, the Coalition launched Coastal Care Fairs, kicking off in Grand Isle and continuing through the summer in the seven affected coastal parish communities. The Coalition provided employment information, health screenings,

children’s programs, mental health counseling, public health information and stress management programs to those in need.

The Coalition assessed the needs of our neighbors on the coast over the summer and is continuing to look at ways we and our coalition partners can address needs including the physical and mental health of the region’s children.

For more information, please visit OurHomeLouisiana.org.

“The grave importance of the Capital Area United Way was illustrated recently as they joined with us to form the Our Home, Coastal Coalition in response to this summer’s Gulf oil spill.

This partnership made up of Blue Cross and Blue Shield of Louisiana, the Capital Area United Way and other organizations focuses on the health and welfare of the people of the Gulf Coast who are being affected by this crisis. Services such as health screenings, stress relief programs, mental health counseling, public health information, job information and access to agencies like the United Way were provided in seven affected coastal parishes. This recent disaster provides a significant example of why these agencies need our donations to continue the valuable work they do year-round, not just during hurricane season.

I am proud to announce that last year, BCBSLA employees generously donated over $84,000 to the Capital Area United Way during our workplace giving campaign.

Mike Reitz, CEO Blue Cross and Blue Shield of Louisiana

Sponsored by BASF

Should our region once again find itself in the path of the storm, we want to ensure our ability to quickly communicate with key partners on the status of our nonprofit community’s ability to respond to the need. Timely information gives you the opportunity to assist with volunteers and contributions, if and when they are most needed.

Information will include an overview of physical damage to United Way agencies, status of operations and particular needs.

Sign up at CAUW.org to join the list!

United Way’s monthly Index Report in The Advocate Want to find out the latest about United Way? Check out our ads in The Advocate as we highlight events, programs and volunteer opportunities. Monthly, we release a special index report illustrating how the need for basic needs resources is at an all-time high and how United Way community partners are helping people get back on their feet.

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Photo by Jason Cohen Photography

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health

Baton Rouge Area Foundation health collaboration

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apital Area United Way’s 3rd Annual Shaken or Stirred event series kicked off this fall with exciting new celebrities and venues. Over six weeks, local celebrities and business professionals made special appearances behind the bar in an effort to help raise money for Capital Area United Way. The

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Look for our ads in the Health Care Journal of Baton Rouge!

events

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Establish United Way as a key partner with government, nonprofits, and communities

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“The Capital Area United Way is part of a team working to create the region’s first comprehensive Community Health Assessment. When completed next year, the project will identify the critical health care needs in the multiparish region and will provide critical information that can be used by health care providers developing programs to address each of those issues. While area hospitals have conducted their own assessments in the past, this is the first time that all of the regional health care providers have agreed to work on one community health care assessment. This cooperative effort will allow the providers to design specific programs to meet the health care needs of the region. The findings will also be critical in helping the United Way identify the most critical needs of the community and to work with United Way agencies to respond to those needs. The community health assessment is being done by area hospitals, the Capital Area Human Services district, the Louisiana Hospital Association, and the Louisiana Department of Health and Human Services and is being coordinated by the Baton Rouge Area Foundation.”

John Spain, Executive Vice President Baton Rouge Area Foundation

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annual guest bartending event has raised more than $25,000 for the community and continues to gain attention. Celebrity bartenders have included Mike Bruce, David Manship, Jay Grymes, Joanna Wurtele and Trey Trahan to name a few.

The money raised comes from tips raised by the celebrities, donated raffle and

auction items, and a percentage of sales from the participating venues.

Thanks to Mockler Beverage, Rex Photobooth Company and Advanced Office Systems for being a part of the 2010 Shaken or Stirred!

Sponsored by BASF

innovation

united way events

Jamming on Third Street

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“Dow has been a supporter of many United Way events over the years, but we all agree, this Jam is one of the best! The Jam was a true representation of our local community; people and families of all ages came out to sample jambalaya and jam to the entertainment along Third Street.

I’m so proud that Dow was the sponsor of this impressive event.”

Sharon Cole, Louisiana Operations Site Director Dow Chemical Co.

event raising more than $45,000, far surpassing the 2009 record of $18,400.

The 2010 Best Jambalaya was judged

by Tommy Simmons, The Advocate; Cheramie Sonnier, The Advocate; Timothy Boone, Baton Rouge Business Report; Scott Rogers, The Around Town Show; Theresa Payment, Baton Rouge Parents Magazine; Jay Ducote, Bite and Booze; Derek Morris, Eat Rouge; Wally Tallion, The Jambalaya Association; and Corinne Cook, The Advocate.

apital Area United Way took its 23rd annual Jambalaya Jam, sponsored by Dow, to Third Street in downtown Baton Rouge this year. More than 40 teams were stretched on the sidewalk areas between North Boulevard and Main Street, cooking up some of south Louisiana’s best jambalaya. The event was a major success for Capital Area United Way, the downtown community, and the restaurants and bars on Third Street.

Thousands were in attendance with the

2010 Jambalaya Winners 1st place: ExxonMobil Complex 2nd place: PotashCorp Geismar 3rd place: ExxonMobil BRPO Best Appetizer:

(judged by all participating cooking teams)

Exxon Mobil BRPO, “Seafood stuffed pistolettes” People’s Choice Award – Best Jambalaya: (judged by event patrons)

ExxonMobil BRPO

Community Games Winner: Blue Cross & Blue Shield of Louisiana

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Generate greater revenue through individuals

Sponsored by BASF

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Saluting our sponsors

apital Area United Way would like to salute the following companies for their support with our 2010 events and marketing efforts. Their leadership as sponsors enables United Way to broaden our reach and tell our story throughout the year with our events, advertisements and various programs. If you or your company is interested in LIVING UNITED by becoming a future sponsor, please contact United Way at (225) 383-2643.

Sponsors listed as of Nov. 10, 2010

JAMBALAYA JAM

Dow Chemical Company - Presenting Sponsor WBRZ-TV Channel 2 Red Six Media, LLC Glazer’s

IMAGINATION LIBRARY

DOW Amerchol – St. Helena Parish Entergy River Bend & IBEW Local Union 2286 – West Feliciana Parish Town of Greensburg – St. Helena Parish Turner Industries – City of Geismar

THE POWER OF 9 Capital One Bank WAFB Channel 9

YOUTH VOLUNTEER CORPS OF THE CAPITAL AREA Baton Rouge Coca-Cola Best Buy City of Baton Rouge Cracker Barrel ExxonMobil

HANDS ON BATON ROUGE Hands On Network Johnson Controls Points of Light Institute ExxonMobil

EARNED INCOME TAX CREDIT

Capital One The Rural School and Community Trust

ANNUAL MEETING

RETIRED and SENIOR VOLUNTEER PROGRAM

ExxonMobil Southern University

SACKS FROM ST. NICK

Regions Bank - Presenting Sponsor Associated Grocers Entergy Donna DiChiara Family Fund Motiva Enterprises, LLC The Aaron or Peggy Selber Foundation Wal-Mart #839

COMMUNITY REPORT BASF

MORE THAN 1,000 WORDS WEBSITE PROJECT ExxonMobil Tate Tullier Photography AdComm Synergy Productions

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ExxonMobil

LEADERSHIP PROGRAM McGlinchey Stafford PLLC

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AGENCY TRAINING

2010 Community Report

Corporation for National and Community Service

MEDIA SPONSORS

225 104.5 ESPN Baton Rouge Baton Rouge Parents Magazine City Social Country Legends 107.3 FM Eat Rouge Greater Baton Rouge Business Report Guaranty Broadcasting Co., LLC inRegister Lamar Advertising Company The Advocate The Around Town Show The Boot Magazine The Health Care Journal of Baton Rouge WAFB Channel 9 WBRZ-TV Channel 2

PRINTING

Blue Cross Blue Shield of Louisiana Sponsored by BASF

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484 Southband ACME Oyster House Advanced Office Systems Aristocracy Audubon Nature Institute Baton Rouge Area Convention & Visitors Bureau Baton Rouge Coca-Cola Baton Rouge Zoo Boudreaux & Thibodeaux’s Brew Ha-Ha Celtic Studios City of Baton Rouge Community Coffee Court of Two Sisters DJ Stevie P David St. Romain EMCO Technologies Extreme Pita Fleming’s Steakhouse Gal Holiday and the Honky Tonk Revue Hancock Bank Happy’s Irish Pub Holiday Inn – Downtown Superdome Humana Ivar’s Sports Bar & Grill JeanPierre’s Special Blend Season-All Kaitlyn Courville Karen Paul, M.D. Kleinpeter Farms Dairy, LLC Krazy Kajun La Chip Lee Michaels Fine Jewelry & Distinctive Gifts Les de Zydeco de Baton Rouge featuring Mel Chaviz Lod Cook Hotel Louisiana Athletics - Cheer Sports & Tumbling Louisiana Fish Fry Lucy’s Retired Surfers Bar & Restaurant

Mockler Beverage The National World War II Museum New Orleans Saints Ninja Snowballs/Taco De Paco Papa Murphy’s Privé Lingerie Punchers Rave Motion Pictures Red Star Red Stick Sports Rex Photobooth Company Ringside at Sullivan’s Steakhouse Ruffino’s Italian Restaurant Schlittz & Giggles Silk Screen Shop Six Pack Deep Smoothie King Stroubes Chophouse Target The Bulldog The Camelot Club The M Bar The Office The Roux House Tony’s Seafood vitaminwater W Hotel New Orleans YMCA of the Capital Area

Shaken or Stirred Celebrity Bartenders Joanne Moreau Jay Grymes Mike Manning Gabby Loubiere Jared Loftus Patrick Mulhearn Steve Carter Jim Nickel Liz Mangham Ruthie Golden Hank Saurage Mike Wampold Ned Fasullo Michael Foster David St. Romain Christy Reeves Joanna Wurtele Adam Knapp

LIVE UNITED

IN KIND SUPPORT

Proud supporters of the Capital Area United Way

BUSINESS NEWS FROM LOUISIANA'S CREATIVE CORRIDOR

Sponsored by BASF

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We Stand United BASF is a proud supporter of the Capital Area United Way and joins it in its commitment to creating lasting, sustainable changes that lead to better, stronger places to live and work.