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She is practically a lumberjack If by lumberjack you mean she is fast, reliable, deadline driven, creative, goal oriented, motivated, and arguably most importantly, fun. If by lumberjack you mean she uses creativity like a chainsaw to cut through problems and create dynamic and compelling visual solutions. If by lumberjack you mean she is experienced, and has worked with brands like: HP, Microsoft, Citrix, VMware, SAP, FOX, FX, and CBS. If by lumberjack you mean she is 6 feet tall and from Maine, then yes, Emily Brochu is a lumberjack.

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THE PROJECT HP CloudAgile Collateral Customization Tool

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Tipping Point Consulting provides proven services, solutions and consulting to help organizations better manage and implement their IT services across their enterprise. As experts in CA solutions for IT Service Management and Automation, Tipping Point offers a range of IT services and solutions designed to help you :

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THE PROJECT Organon Website Update

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THE PROJECT Hologic Emails

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THE PROJECT HP Door Opener Brochure

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tHe market opportunity

pitch

This sales guide discusses how the HP Converged Infrastructure strategy and portfolio—together with HP Banking and Payments Solutions—can better position you for new or upsell opportunities with your banking accounts. Reading this guide will help you capitalize on the expected increase in 2011–2013 spending:

After several years of emphasis on cost containment, banks like yours are refocusing priorities around innovation and business growth. To assure market leadership and competitiveness, you need banking and payments solutions that enable you to anticipate and respond instantly to changing customer demands, current and emerging competitive threats, heightened risk requirements and more stringent regulatory obligations. You may also need to rapidly realign after a merger, acquisition or divestiture. Critical to your success will be embedding technology into everything you do to better address the changing needs of your business, partners and customers.

Banking and payments on Hp Converged infrastruCture Transforming financial institutions to the Instant-On Enterprise HP ESSN Sales Guide: Financial Services Edition

• Global financial services industry (FSI) IT spend on hardware, software and services: $351B to $394B U.S.D. − Note: These numbers represent worldwide addressable market numbers. Your account team must research the total IT spend and total HP spend in your accounts.

HP understands the challenges of falling margins, the high cost of new investments and system management/maintenance, market saturation, changing technologies, evolving business models and eroding customer loyalty. We also know that banks today spend up to 80% of their IT budget on maintenance and operations. Together we can help transform that spend to focus on business innovation. Our highly trained and experienced professionals can help you rethink how your technology and processes better align IT with your business model—enabling you to become an Instant-On Enterprise capable of cost-effectively delivering any service to any user through any channel, while also adapting quickly to market opportunities and threats. HP can help you:

• Compound annual growth rate (CAGR) of 6%

• Increase profitability and transaction margins by:

• Improve risk management.

• Banking: $159B to $186B (CAGR of 8.3%) You can benefit from the shift in 2011 priorities, moving from cost cutting to business growth across all regions:

Take advantage of HP’s unique position of being able to fully deliver on the promise of infrastructure convergence today—providing the most credible story to tell and the most complete and proven solutions to sell. Help banks shift more resources from operations to innovation to overcome the inefficiencies of IT sprawl, more tightly align IT with the business, and ultimately move toward becoming an Instant-On Enterprise with HP Converged Infrastructure and proven HP Banking and Payments Solutions.

• Mergers and acquisitions (M&A) activity and divestitures. • Compliance spend is increasing. • Preserve revenue and profit, even when facing new regulations.

−−Enhancing total customer experience including seamless cross-channel interactions

• Focus on customer.

−−Improving customer retention and acquisition rates −−Increasing revenue and share of the customer’s wallet −−Identifying new revenue streams and accelerate time to market for new services −−Transforming your branch network • Improve operational efficiency by: −−Transforming your cost base −−Increasing employee productivity −−Using technology as a business investment to drive 90% of business processes • Effectively manage risk and compliance by: −−Measuring and mitigating security, fraud and other operational risks −−Complying with regulatory mandates • Implement sustainable business models for long-term competitive advantage by: −−Leveraging cloud technologies for internal and external service delivery −−Turning information into new services and revenue • Optimize IT investment decisions and return on investment (ROI)

Created May 2011 HP Restricted. For HP Internal Use Only.

tHe role of Converged infrastruCture for Banks Banks face new challenges and heightened pressure to meet the new waves of customer, partner and employee expectations. As most banking institutions have rigid infrastructures comprised of legacy environments, siloed processes, and physical and virtual sprawl, IT is ill-equipped to meet these expectations, boost competitive advantage or support innovation.

Cisco A complex vision for servers from a networking company. An incomplete vision that requires a complete “do over.” An expensive infrastructure choice.

Why HP wins • No rip and replace with HP – Convergence with Cisco is essentially starting over from scratch, whereas HP works with existing infrastructures. For example, we link IT and facilities with our advancements in power and cooling such as HP Thermal Logic with power capping that reclaims data center capacity. Cisco is limited to basic Intel CPU power management. Also, HP Insight software provides built-in infrastructure management, but Cisco requires the addition of third-party management software. Application expertise, especially management, is a gaping hole in the Cisco enterprise strategy. • HP can deliver today – HP is already rolling out Converged Infrastructure services worldwide. We are combining all the strengths we already have—proven technologies with proven delivery capabilities. We can bring a revolutionary new architecture to service providers right now, whether they need it on-site, off-site or over the cloud. • HP has a more complete vision – HP’s strategy is focused on managing services, not components. Our portfolio benefits all workloads: desktop to NonStop; Windows®, Linux and HP-UX; physical and virtual; scale-out, compute and storage. Cisco’s scope is limited to just Intel x86, 2P and mostly virtualized (using VMware). HP also relies on industry-

The world of banking IT is very complicated, with multiple operating systems, multiple vendors and multiple management applications. Application and information complexity continues to escalate, driven by an explosion of information running on aging infrastructure. In addition, most legacy systems are poorly protected from external assault—providing an open invitation to known and unknown entities to enter and harm.

standard Ethernet, whereas Cisco relies on a proprietary frame format that requires a complete forklift upgrade to Nexus switches. HP delivers an entire solution and even owns the IP, storage and software that drives our Converged Infrastructure. Cisco, however, is dependent on a looselybased Cisco coalition of partners (including BMC and EMC) for their IP, which is built on proprietary technology. HP brings in a broad range of software and hardware vendors as well as SI partners that support our open-standards approach.

To more tightly align the pace of the business with IT—while also meeting cost, agility and responsiveness goals—CIOs are turning to infrastructure convergence delivered by HP through the HP Converged Infrastructure strategy, approach and portfolio, aligned with HP Banking and Payments Solutions.

• Proven innovation – We have been the x86 market share leader for 13 years. HP has shipped 19M ProLiant servers, 1.6M BladeSystem blade servers, more than 1M Virtual Connect ports and more than 1M Insight software licenses.1 Cisco is unproven in the server market and, in fact, much of Cisco’s vision is not yet reality. Their previous initiatives (e.g., VFrame) have gained no market traction.

Converged Infrastructure provides a blue print for the data center that accelerates the provisioning of IT services and applications by integrating technologies—servers, storage, networking, security, power, cooling and cloud—into shared pools of interoperable resources, all managed through a common management platform. The net result is a Converged Infrastructure that enables organizations to transform technology into a business advantage by adapting easily and innovating rapidly to deliver the value the business needs. Converged Infrastructure delivers important benefits such as:

• No compromise on bandwidth – HP Virtual Connect Flex10 converges Ethernet 4:1 and delivers 10GbE networking to the server at lower costs than 1Gb.2 Cisco UCS FCoE 10Gb delivers only 1.25Gbps per server at the maximum

configuration. HP BladeSystem Matrix has up to 40 times more Fibre Channel bandwidth per server than Cisco’s UCS (4Gb per server versus 100Mb at maximum configuration3). This results in HP offering 3 times the network bandwidth with half the cables in 25% less space.4

• Faster time to value, applications and revenue • Reducing the costs of acquisition and implementation • Responding more quickly and flexibly to business changes

• Extensive partner ecosystem. HP has worked to integrate our Converged Infrastructure with the major FSI software developers to enable faster time to meaningful use and more flexible expansion.

IDC Server tracker Q109, HP shipped 1.56M blades, 19M ProLiant units; HP analysis

Comparison for 4 or more 1Gb Ethernets NICs per server with Cisco Catalyst 3120 switches

• Reducing IT operational risks These benefits are only some of the reasons why CIOs are rapidly adopting infrastructure convergence, and why most experts agree that convergence is the most widely accepted approach going forward. The difference with HP Converged Infrastructure is that HP has been leading this charge and delivering on convergence for several years. But we didn’t build our strategy overnight. It has taken years and tight alignment with our technology investments to deliver this type of value. This is important because, as a technology company, correctly converging IT technology requires the execution of a tightly aligned investment strategy across a broad product portfolio.

UCS configured with 320 servers, 40 blade chassis funneled through a single 40 port Fabric Extender =10 Gbps FCoE for 8 servers per FCoE link and just 32 Gbps Fibre Channel uplink for all 320 servers = 100 Mbps per server.

48 servers: Cisco: 6 UCS enclosures (6U ea) + 2 6140 Fabric Interconnects = 40U. HP: Three c7000 (10u ea.) = 30 U. Other sources: Cisco, IBM, Dell websites and HP engineering analysis (unless otherwise stated).

suCCess stories For complete information on these and other success stories, please refer to the Financial Services Industry SharePoint at http://enhanced2.sharepoint.hp.com/teams/industries/FSI/default.aspx Customer

Converged Infrastructure provides the IT foundation for incrementally becoming a flexible, scalable Instant-On Enterprise—helping banks transform from transaction-oriented information silos to customer-oriented always-on information and service providers.

Bank of India

Objectives

Solution

• Paradigm shift from ‘branch’ to ‘bank’ automation

• Award-winning, 10-year outsourcing agreement

• Competition from domestic and international banks

• Infosys Finacle Core Banking application

• Customer acquisition • Focus on core competencies • Lack of standardization

• HP-led IT transformation • Branch transformation • Integrated channel management (telephone, Internet and ATMs)

• Single view of the customer

• Business intelligence/data warehouse

• Regulatory compliance and risk management

• Data center transformation/Converged Infrastructure

Business outcomes • Enhanced customer experience • Faster time to market • Scalability for transaction growth • ROI of 223% over 5 years • Savings of $109 million over 5 years • Predictable cash flows

Bank of Shanghai

As business continues to speeds up, it becomes harder to compete—making the Instant-On Enterprise more critical. The Instant-On Enterprise can help customers become more nimble and quick, and operate in a cost effective manner. Once customers get their base infrastructure right—i.e., HP Converged Infrastructure as part of an Instant-On Enterprise—they can do whatever is necessary to address their business problems.

• Disparate systems/no single view of the customer

• HP primed project and led system integration and transformation

• Enhanced customer experience

• Multi-channel integration

• Temenos T24 Core Banking application

• Faster time to market

• Profitability of products and customers

• Converged Infrastructure

• Streamline data sharing between branches

• HP/Bank of Shanghai Financial Lab of Asia

• High operating costs • Risk management

HP enables financial institutions to become Instant-On Enterprises by helping them manage and transform their technology environments and business processes to optimize outcomes that matter, including:

Cantonal Bank of Berne

• Market share • Alignment of IT with business needs • Cost of IT operations • Provide IT services to other banks • Stability and flexibility of IT

• Transforming the cost base using flexible sourcing and usage-based pricing models, freeing up capital for investment in innovation and growth.

• Development of IBIS3G Core Banking application

• Rebuilding customer trust and anticipating changing customer needs and preferences for emerging channels such as social networking, mobile devices and the Internet.

Leading UK bank

• Responding to changing business needs including risk, regulatory and security requirements, and competitive threats from non-traditional financial services companies as well as regional players.

• Forced M&A necessitated integration of 2500+ branches

• IBIS3G core banking application transformation • Converged Infrastructure/HP SOA4FSI framework • Business process outsourcing

• 35,000 desktops and 2500 servers

• Deploy 2500 servers, 35,000 desktops, applications

• Management of operating system, applications, patching and inventory collection in <45 days

• Less than 10 months to complete

• Consolidated 500 overlapping branches

• Operational efficiency and TCO

• Transformed all branches in three oneday market events all within two hours

• Business as usual during transformation

• Implementing sustainable business models that flex as economic conditions and business needs change with end-to-end banking and payments solutions.

• First Chinese bank to implement enterprise-wide Core Banking system based on international standards • End-to-end ITO – transfer of operations to HP Banking Service Center (BSC)

• Deployed 28,500 XP images and 2.9 million applications

enterprise serviCes – CritiCal solution Component

appendix a Beating tHe Competition

HP Enterprise Services and their Infrastructure Technology Outsourcing offerings can be a critical partner during your sales opportunities. Your customer message should be: “Your business demands that your IT infrastructure be efficient, flexible, dependable and compliant, while optimizing your IT return on investment. HP Infrastructure Technology Outsourcing services can help you achieve these outcomes by making your IT environment safe, secure, efficient and adaptable through data center consolidation and automation and other solution offerings.”

IBM

Oracle/Sun

Back to the past with mainframes. Repurposing old technology for a new strategy. Proprietary approach restricts customer flexibility and creates unnecessary add-on costs.

Changing direction and focus

Why HP wins

• x86 leader and broadest infrastructure portfolio: HP offers end-to-end infrastructure, virtualization and administration solutions and services that can make the transition to HP easy. With a platform agnostic approach, HP can support both AMD and Intel® systems. HP is the x86 leader and backs up the HP ProLiant line with advanced management capabilities and years of experience working with Microsoft, VMware and Linux partners.

HP Enterprise Services teams can manage and implement:

• HP Financial Services

Enabling the Instant-On Enterprise

• Infrastructure consolidation – Consolidating servers, storage systems, network devices, processors, applications, databases and sites to create an agile data center, allowing customers to improve the utilization of the IT infrastructure, with the essential benefit of being able to rapidly yet cost-effectively scale IT capacity up and down; to respond to the needs of the business faster and more cost- and resource- (power and cooling) efficiently than with existing legacy systems

• Improved revenue and profitability • Integrated delivery channels/24x7 service • Reduced TCO • Integrated risk management • Standardized operations

• Infrastructure automation – Automating the IT infrastructure to save time and money on management processes

• Conforms to international standards

• Infrastructure virtualization – Virtualizing infrastructure assets to help share resources across multiple applications and departments, maximizing use and ROI

• Increased market share • Enhanced innovation • Improved cost/income ratio • Better risk mitigation

HP Enterprise Services will assess your customer’s current IT situation and provide a modernization plan customized for their business—one that creates a standardized and highly automated hosting environment to support their intended business outcomes. This approach can reduce resource complexity; increase information security; improve IT usage, availability and responsiveness; and reduce total IT cost of ownership by up to 40%.

• IBM leads with a proprietary stack – IBM tries to lock in customers with proprietary offerings such as mainframes, POWER, Lotus, DB2, iDataplex and others. IBM has no IP in networking and limited storage offerings. IBM has no comparable product to HP Virtual Connect—to date, HP has shipped over 2 million Virtual Connect ports. HP utilizes many of the advantages of industry standard-based solutions across the portfolio and passes the volume economics on to our customers. We are #1 with many partners including SAP, Oracle, Microsoft® and VMware.

Target customers You will most likely encounter the following decision-makers in your banking accounts:

• Expertise to deliver – HP has broad offerings and expertise for data center transformation. IBM lacks the Converged Infrastructure Maturity Model and tools to accelerate movement to a modern data center.

• CIO: Goals include cost-effectively delivering accurate, timely, secure IT to the business; one of the best ways to do that for a dynamic business is to provide as many aspects of IT and information as a service as possible; achieving these objectives requires improved cost and operational efficiencies, improved information security, and accuracy and consistency in process and information across the enterprise.

• Innovative, proven networking – IBM has no IP in networking, whereas HP has 30 years of experience and innovative IP in its HP Networking solutions and support services. IBM relies on third-party vendors and delivers forced integration, leading to lower performance. HP’s acquisition of 3COM provides even deeper networking experience.

• IT Director: Goals include ensuring IT consistently improves the organization’s operations; standardizing and simplifying the infrastructure, making it easy to manage; delivering necessary IT at or under budget

• Focus on core competencies • BSC provides services to other banks

• Superior management – As for power management, IBM lacks key features and instrumentation that HP delivers in the Sea of Sensors, Dynamic Power Capping and our energyaware capacity planning. IBM lacks a single common tool set that allows for virtual and physical server management across server families. In addition, IBM Systems Director lags behind HP Insight Control in areas such as remote console management. IBM lacks many features and products that HP delivers in Insight Dynamics, which is designed to help decrease virtualization complexity.

• Successfully integrated largest banking acquisition in history • No branch closures during conversion • Reduced costs while increasing managed clients from 55,000 to 90,000 • 10 million changes in 2009, averaging 99.9999% success • Outperformed 2-hour service level agreement (SLA) for each of the market events

key Hp ContaCts Worldwide FSI team Monique Dahler – Director Sales Enablement, monique.dahler@hp.com, +31 6 22236443 Larry Ryan – Chief Technologist, lawrence.ryan@hp.com, +1 516.901.3801 Sada Sambamurty – Director Core Banking, sadasivan.s@hp.com, +1 914.483.7491

Why HP wins

• Comprehensive storage solutions: HP has a strong HP StorageWorks portfolio that can help customers address consolidation, continuity, control and compliance requirements. HP 3PAR storage is the backbone of our Cloud Strategy, included in the HP BladeSystem Matrix solution. • Big transition benefits: Sun customers transitioning to HP report savings of up to 80% in hardware costs and 60% in server maintenance, while improving business agility. HP’s leadership in mission-critical virtualization and availability, advanced management and industry-standard technologies enable customers to quickly meet their business objectives. • A strong partner: HP is a financially stable organization that continues to invest and grow its infrastructure and software solutions. We invest heavily in research and development and drive innovations that are adopted into industry standards. • Lower TCO: Whether deployed in-house or outsourced, HP’s mission-critical solutions built on a modular infrastructure deliver ROI in less than one year and lower TCO by up to 80%. Many applications are significantly more expensive to run on SPARC, up to 50% more, compared with HP servers.

Tim Evans – Director Branch Channel Transformation, tim.evans@hp.com, +1 408.386.0039 Marie-Therese Maeder – Industry Marketing Manager for FSI, marie-therese.maeder@hp.com, +41 78 844 0150 Jonathan Fish – Sales Enablement, jonathan.fish@hp.com, +44 7866 720542 Arun Gaur – WW BCS FSI Segment Lead, arun.gaur@hp.com, +44 7831 154 171 Gordon Wiegand – Industry Solutions Manager, gordon.wiegand@hp.com, +1 314.968.0637

Americas sales Phil Walton – VP FSI Americas, philip.sco.walton@hp.com, +1 704.965.4087 John Wallace – VP and Sales Director FSI Corporate Banking, john.m.wallace@hp.com, +1 646.932.2190 Frank Fallon – Sales Director, FSI Enterprise Banking, frank.fallon@hp.com, 914.772.7664

EMEA sales Arie Ossewaarde – VP FSI EMEA, arie.ossewaarde@hp.com, +31 65249 4391

APJ sales Kong Hoe Chan – Director FSI APJ, kong-hoe.chan@hp.com, +65 979 23987

• Operational model supported by less than a quarter of combined staff

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 2011 HP Restricted. This document contains confidential and/or legally privileged information. It is intended for HP Internal Use only. If you are not an intended recipient as identified on the front cover of this document, you are strictly prohibited from reviewing, redistributing, disseminating, or in any other way using or relying on the contents of this document.

Oracle is a registered trademark of Oracle and/or its affiliates. Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation. AMD is a trademark of Advanced Micro Devices, Inc. Intel is a trademark of Intel Corporation in the U.S. and other countries.

4AA3-4495ENW, Created May 2011

This is an HP Indigo digital print.

THE PROJECT HP Solution Brief

• Realize a fast payback; moving to HP NonStop—as part of your overall HP Converged Infrastructure—offers a typical payback of 12 to 18 months; the money you save can be used for innovation and upgrades. • Save on networking, power and cooling by modernizing IT on an advanced computing platform.

Lusis Payments tanGO and HP nOnstOP systems

All payments functions, one modular software suite

Retail payments environment of the future Solution brief

Time for a change

What is TANGO?

As we move into a new evolutionary cycle for transactional processing—which includes the sunsetting of ACI’s BASE24—your organization is probably considering all alternative solutions.

The TANGO Payments Engine is a modern, open, SOA approach for acquiring, routing, switching, authenticating and authorizing transactions across multiple channels including ATM, Point of Sale, Internet and Mobile Banking in a multi-institution environment across different geographies.

While some companies will migrate to ACI’s BASE24-eps, you may be looking for something new—such as Lusis Payments TANGO running on HP NonStop systems.

Single, high-performance payments platform With unique future-focused capabilities, the HP and Lusis solution enables you to develop new drivers, interfaces and devices in days, not months. From this single highperformance platform, you can: • Drive any end-point • Manage any data set • Manage any business rule • Handle retail payments • Manage point of sale, ATM and cell phone transactions, mobile payments and banking • Control loyalty and rewards, FX trading, and brokerage • Support healthcare and utilities accounts Whether a $10 transaction or $1M transaction, the process is always the same. This modern, pure, service-oriented architecture (SOA)-based solution has been proven in 48 deployments, so you can trust it to power your always-on, mission-critical payments solution.

The right choice for many organizations • Financial services organizations that are ready for a new approach to payments processing. HP and Lusis can design and deliver an all-new payments infrastructure. • Any company that wants to rapidly deploy new products and services on their existing infrastructure. We can move your entire payments infrastructure to HP NonStop and TANGO, or simply add TANGO to the mix. • Companies that want to move off homegrown solutions that are very costly to maintain.

HP and Lusis advantage • Proven in 48 business-critical environments, this state-of-the-art technology enables you to operate quicker and more cost-effectively. • By liberating the intellectual property that exists within your payments systems and sub-systems, as well as your business leaders, TANGO and HP NonStop remove the barriers to information access, which maximizes the value of your information.

• HP NonStop has been the de facto system for payments for 30+ years, and it continues that heritage today. HP continues to improve NonStop systems with every release, leveraging the benefits of the latest open systems technology and using standard hardware components. When used in tandem, TANGO inherits all the strength of HP NonStop systems. • As the best technology combination for mission-critical online transaction processing, TANGO and HP NonStop enable rapid development and faster time to market—leading to lower TCO and faster ROI. • This highly flexible solution can readily evolve with your changing business requirements. • With easy-to-use tools, migrating from your legacy system to TANGO and HP NonStop is faster, less risky and under your control.

Meeting a top-of-mind objective

To help you boost competitive advantage, a payment solution must help you meet two objectives: deliver total quality for the end user and ensure total security for the service provider. By combining innovative business process management (BPM) solutions and advanced transaction processing features, TANGO helps you succeed in both areas at once. Gone are the days when you used a standalone solution for each payment need. Today, TANGO delivers all payment functions in a single modular suite that supports the acquiring side, issuing side, card back office and operations back office. • Payments processing: TANGO includes robust solutions to acquire transactions (ATM, POS management); authenticate payments; provide routing, switching and authorization support; and ensure efficient, end-to-end processing. As TANGO integrates with legacy computing and networking environments, you can efficiently process payment transactions regardless of where they originate. • Online banking and utilities: Using TANGO for online banking and utilities, you can consolidate consumer and business customers on a single integrated platform. You can uniquely package products and services for different markets, industry segments and individual clients. Even the smallest business customer

can take advantage of business-like functionality with consumer-like usability— helping you retain clients, even as their needs grow.

platform offers all the flexibility, scalability and resiliency you need—HP NonStop servers. As the foundation of your mission-critical Converged Infrastructure, HP NonStop systems provide 24x7x365 application availability and offer the best choice for critical and complex enterprise applications. These systems are used by financial institutions, mobile operators, global manufacturing companies, hospitals and other public sector organizations for their most critical business processes.

• Fraud and risk management: Trust TANGO to help prevent fraud losses in debit and credit cards, as well as merchant and enterprise payment operations. TANGO supports rulesbased fraud detection and custom Bayesians scoring models, which can be implemented in real-time to integrate risk management with online transaction authorization. • Card management: With TANGO, you receive a complete solution for card service contract management, card creation and renewal, and service level management and supervision. TANGO also provides all the required interfaces for customer relationship management, selfcare and sign-up. • Business supervision: In addition to providing key performance indicator monitoring, TANGO also offers support for all file transfer standards to Business Intelligence systems. • Payments management: You can choose from a variety of TANGO components to automate back office processing including: clearing, settlement and reconciliation, dispute and exception processing, merchant accounting, alerting, monitoring, and reporting. • SDK: If you’re ready to develop your own applications, the TANGO SDK enables you to develop your own custom C++ objects and interfaces rapidly to augment standard TANGO functionality.

The de facto servers for payments solutions for more than 30 years, HP NonStop systems help you accelarate service delivery while also lowering costs. These ultra-robust servers deliver better-than-mainframe class of service out-of-the-box. They are ideal for supporting workloads requiring 100% application availability, real-time high-volume transaction processing and exceptional security. Scaling to handle billions of transactions across hundreds of terabytes of data in real time, HP NonStop systems are fully integrated with Converged Infrastructure.

What’s next? Contact your HP or Lusis representative today and arrange for an assessment of your IT and/or payments environment. Discover how Lusis Payments TANGO running on HP NonStop servers can create the retail payments environment of the future, today. For more information, please visit www. hp.com/go/NonStop, www.lusispayments. com and www.intel.com/products/ processor/itanium/index.htm.

HP NonStop systems for your non-stop business A critical part of any payments processing solution is the hardware infrastructure. And for your TANGO solution, one hardware

With cost-reduction being a top-of-mind item for virtually every organization today, this HP and Lusis solution drives cost-saving benefits company-wide: • Grow your environment seamlessly by integrating a new standards-based payments solution with your existing infrastructure; with HP and Lusis, you can protect your legacy investments, as well as prepare for future advancements.

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THE PROJECT HP Quick Reference Card

lawson erP software and hP Converged infrastruCture Comprehensive ERP solutions designed with your industry in mind. Quick reference card

elevator PitCh As your budget continues to shrink, your organization faces the challenge of doing more with less money and lower headcount. HP and Lawson can help you overcome the “more with less” dilemma by deploying Lawson S3 ERP software running on HP Integrity server blades with Intel® Itanium® processors or HP ProLiant servers with Intel Xeon® processors. We can consolidate all your disparate software applications on one powerful standards-based Enterprise Resource Planning (ERP) platform, providing a single source of the truth to all workers, all the time, company-wide. With your Lawson ERP and non-Lawson applications operating on HP hardware, you can reduce your total cost of ownership (TCO). Lawson ERP applications can help you find the information you need, when you need it, to make fast—and smart—decisions about your business. Backed by industry leaders with extensive domain expertise, the HP and Lawson solution contains a full battery of ERP software. Depending on your needs, you can choose from Lawson Healthcare Integration Software, Customer Relationship Management, Enterprise Asset Management, Enterprise Performance Management, Financial Management, Human Capital Management and many more. The opportunity—Your primary target is Lawson S3 customers in North America, operating in service-based industries such as healthcare, public sector, governments, education, retail and financial services; these customers need mission-critical solutions running on HP-UX/Integrity. S3 applications support HP-UX/PARISC, HP-UX/Integrity, Sun Solaris, IBM System i (iSeries) and IBM AIX, as well as Microsoft® Windows® operating environments. Lawson wants to move its HP-UX/PA-RISC customers to HP-UX/Integrity, and HP is assisting by driving a targeted campaign for these customers. Lawson wants to migrate all S3 customers off Sun Solaris and decommission the platform, because Oracle is one of Lawson’s primary competitors. The Sun Solaris installed base in North America is ~80–100 accounts. Your secondary target is Lawson M3 customers operating in manufacturing, food and beverage, equipment rental, retail and distribution markets. M3 is IBM System i, IBM AIX and Windows x86-based, with HP ProLiant DL980 servers being a good fit. Some clients run M3 on IBM System i and IBM AIX systems; others use Windows running on a variety of hardware platforms. Lawson wants to move as many M3 customers as possible off Sun Solaris, because M3 applications running on Sun Solaris is on a sunset plan, and Sun Solaris has been decommissioned for M3. The installed base of M3 on Solaris is ~30 accounts. Key differentiators

What do I sell?

• Lawson ERP applications provide a quicker time to benefit, as compared to its competition.

• Lawson S3: industry-focused ERP software solutions; comprehensive applications, fully integrated on a single platform; flexible solutions that include business process automation; offering the lowest ERP software ownership on the market today (source: www.lawson. com/solutions/software/)

• Lawson ERP end users can personalize their Lawson user interface to match their work process preferences, which increases efficiency and productivity. • Mission-critical scalability to handle growing needs and changing business environment • Excellent TCO when migrating to HP ProLiant DL980 servers, as compared to legacy systems • Preferred platform: Over the years, HP Integrity for HP-UX has been one of the highest-performance platforms for the Lawson S3 ERP applications.

• HP BladeSystem enclosures: provides all the power, cooling and I/O infrastructure customers need to support modular server, interconnect and storage components today and for several years; c7000 holds up to 16 server and/or storage blades; c3000 is for remote sites, mid-size companies or enterprises with special data center requirements; supporting up to 8 blades in a 6U enclosure • HP ProLiant DL980 servers for Windows: optimized for the most demanding, data-intensive x86 workloads; self-healing resiliency for a 200% boost in availability; balanced scaling for 3x greater database performance; breakthrough efficiencies for return on investment in less than 60 days • HP storage solutions: Ideal for enterprise-wide deployment and mission-critical applications, HP Enterprise Class Storage Solutions are the most extensible, resilient and controllable storage solutions available. They offer maximum scalability, industryleading performance, a fully integrated suite of centralized management tools, and unmatched data protection and disaster tolerant features. Visit http://h18006.www1.hp.com/storage/ enterprisestorage.html. • HP Technical Services: Migration Services, Assessment Services, Network Optimization Services

Qualifying/Discovery questions • Are you planning to upgrade your Lawson ERP applications in the near future? • What version of Lawson ERP applications are you currently running? • Are you considering migrating to a new hardware platform as part of your Lawson upgrade? • Are you looking for a hardware platform that can offer significantly better TCO? • Do you need to improve your IT performance? • Are you having difficulty recruiting high-quality employees in a timely fashion? • Is your organization having trouble properly staffing your employees to limit overtime? • Is your purchasing process streamlined and able to efficiently purchase goods and services for your company? • Do your workers have fast access to the Business Intelligence they need, when they need it, to make well-informed business decisions?

Customer pain points and solution benefits Pain: Need a hardware infrastructure that can scale and perform to support Lawson ERP applications HP and Lawson solution: As the world’s first mission-critical converged infrastructure built on the industry’s #1 blade platform, HP Integrity server blades with Intel Itanium processors inside are your best choice for mission-critical performance. By bringing a standards-based, modular architecture to mission-critical computing, HP is eliminating the proprietary, static silos that have driven up costs and complexities in the past. HP Integrity server blades are the ideal choice for a variety of deployments—from application-tier and transaction processing to enterprise databases and larger missioncritical workloads like Lawson S3 ERP applications. Pain: Need to lower total cost of ownership, want an infrastructure that offers the lowest TCO over time HP and Lawson solution: When you choose HP ProLiant DL980 scaleup servers for your Lawson deployment, you receive a platform that is optimized for the most demanding, data-intensive x86 workloads. With the HP PREMA architecture, HP ProLiant is changing the scaleup x86 environment and delivering the confidence you need and deserve. The DL980 maximizes application uptime with a 200% boost in server availability. It also reduces the data center footprint and cost by offering a consolidation ratio of at least 91:1, made possible through performance gains achieved by balanced scaling. With DL980’s breakthrough efficiencies, you can see a payback in as little as 60 days. (source: http://teams8.sharepoint.hp.com/teams/ EBPP/Lists/ProofPointfields/BUBCS.aspx)

Resources Lawson ERP Software: www.lawson.com/Solutions/Software/ Intel Itanium page: www.intel.com/products/processor/itanium/ index.htm HP Quick Start sales tools: http://bit.ly/bcsquickstart

Key HP contacts Mary Kwan – Global Business Manager, mary.kwan@hp.com, 408.447.6303 Kent Lipschultz – Technical Alliance Manager, kent.lipschultz@hp.com, 651.982.9794

Key Lawson contacts Delmar Dehn – Lawson Product Manager, Technology, delmar.dehn@us.lawson.com, 651.767.6385

• Lawson M3: ERP solution focused on manufacturing and distribution companies; strong multi-national solution • HP Integrity server blades for HP-UX: world’s first scale-up blades built on the industry’s #1 blade infrastructure; combines multiple blades to create 2-, 4- and 8-socket systems with HP Blade Link technology; ideal for application-tier and transaction processing, enterprise databases, and mission-critical workloads like Lawson S3 ERP applications

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 2011 HP Restricted. This document contains confidential and/or legally privileged information. It is intended for HP and Channel Partner Internal Use only. If you are not an intended recipient as identified on the front cover of this document, you are strictly prohibited from reviewing, redistributing, disseminating, or in any other way using or relying on the contents of this document. Oracle is a registered trademark of Oracle and/or its affiliates. Intel, Itanium, Xeon and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries. Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.

Created July 2011. HP Restricted. For HP and Channel Partner Internal Use Only.

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Customer insight Executive reporting Operational Reporting Single version of truth

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   

 Netezza Performance Server  Oracle Exadata  IBM Smart Analytics

 I am very interested in HP Business Intelligence How would you rate your experience in the HP booth today?  Excellent  Good  Fair  Poor

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     

 Energy  Public Sector  Healthcare & Life Sciences  Manufacturing  Other

Financial Services Consumer Industries & Retail Transportation & Hospitality Communication, Media and Entertainment

 Fast Track Data Warehousing based on SQL Server  Greenplum

Business Intelligence Data Integration DW and BI Outsourcing Marketing Analytics Data Provisioning Information Quality

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USA

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NAME

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DESTINATION

18:58

04:26

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PHONE

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STATE CITY

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 Executive/C-Level  Manager  VP  Operational/End User  Director  Other

ADDRESS

 Executive/C-Level  Manager  VP  Operational/End User  Director  Other

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Improve operational efficiencies, speed innovations into practice, and deliver solutions that improve quality of care.

ARRIVAL

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Improve operational efficiencies, speed innovations into practice, and deliver solutions that improve quality of care.

CLASS

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950487

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What are the top business initiatives that drive BI investment in 2011? (Check all that apply)     

Customer insight Executive reporting Operational Reporting Single version of truth Risk management & Compliance

 Supply chain management and visibility  Corporate Performance Management  Other

Business Intelligence Data Integration DW and BI Outsourcing Marketing Analytics Data Provisioning Information Quality

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USA

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Code/Coda/Codigo

Financial Services Consumer Industries & Retail Transportation & Hospitality Communication, Media and Entertainment

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If a HP booth visitor has a stamp received from the SAS booth on the lead card (passport) (meaning s/he has visited booth the HP & SAS booths), s/he will receive a special giveaway HP Speed T-Shirt A stamp from the SAS booth is not required in order to enter the raffle for the HP Mini

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P<USAYOURNAME<<SURNAME<MIDDLE< < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < < 58971-854ADFAD5784-950487-87513513AD-A87853213AS5< < < < < < < < < < < < < < < < < < < < < < < <

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THE PROJECT Raidundant Style Guide

Logo/usage

Logo/misusage

New Logo Treatment

Unacceptable Treatments

The only acceptable color is 485 PC, Black, White, or 60% Black

Proper Usage No drop shadows

A D B E C

Do not scale disproportionately

Standard 2-color logo – preferred logo for use on any background color within the primary or secondary pallette excluding black or red.

Grayscale version – for use on white background in black and white printed documents where the printing quality allows for grayscale printing

C. One-color version – for use where print quality does not allow for grayscale (such as on many promotional products) D.

Standard 2-color reverse-out logo – preferred logo for use on any black or near-black solid background

One-color reverse-out version logo – for use on any black or red background, or where color is not available on a solid dark background. Can also be applied over a photograph (providing the photo provides ample contrast for the full logo (see logo placement discussion)

For special applications such as promotional items or clothing: If the logo must be placed on a background that is not an exact match to a color in the primary or secondary pallette, please use logo treatment C or E. Select the logo treatment that offers the highest contrast and legibility.

Colors

Fonts

Aa Aa Aa

Body Copy: Swiss 721 BT

Sit remodite nonsedis

Secondary Palette 1 White RGB: CMYK: RGB: CMYK: 163 34 86 52 220 0 155 6 230 9 190 0 0 25

629 PC

549 PC

RGB: CMYK: 226 12 237 0 195 29 0

365 PC

unt lam il erchit et ex eum, si nobisit

RGB: CMYK: 168 36 213 0 157 49 0

porepudi qui beatem cullaut perepre rchiliti am entis et qui officid ut quiam, aligentibus etur, sedic tem. Ut expella borent. Ebit volesse quissitempor magniatium es aribus suntius venis ium voloriatet eos abo. Et quo tetur sae as quidebissita pe moloris rehent ulluptatquid molupta tibeaqui ute sitat excerch ictotat venimus ex et voluptatias aut aceaquod est voluptatur, offic tem autem et audae exceperum que cum re corempos rae. Nequi debit volorit esequosani imod utaectur?

RGB: CMYK: 217 0 211 0 164 31 18

359 PC 5855 PC

Primary Palette 1 White

Callout Copy: Swiss 721 TH BT RGB: 238 | 49 | 36 CMYK: 0 | 95 | 100 | 0

RGB: 35 | 31 | 32 CMYK: 0 | 0 | 0 | 100

485 PC

RGB: 176 | 183 | 188 CMYK: 3 | 0 | 0| 32

Black

429 PC

RGB: 148 | 156 | 161 CMYK: 5 | 0 | 0| 45

430 PC

Sit remodite nonsedis unt lam il erchit et ex eum, si nobisit porepudi qui beatem cullaut perepre rchiliti am entis et qui officid ut quiam, aligentibus

RGB: 255 | 227 | 99 CMYK: 0 | 8 | 73| 0

114 PC

Primary Palette 1 Black

RGB: 238 | 49 | 36 CMYK: 0 | 95 | 100 | 0

485 PC

Style Guide

RGB: 255 | 255 | 255 CMYK: 0 | 0 | 0 | 0

RGB: 176 | 183 | 188 CMYK: 3 | 0 | 0| 32

Black

429 PC

RGB: 148 | 156 | 161 CMYK: 5 | 0 | 0| 45

430 PC

RGB: 255 | 227 | 99 CMYK: 0 | 8 | 73| 0

114 PC

Highlight Copy: Swiss 721 TH BT

Secondary Palette 1 Black RGB: CMYK: RGB: CMYK: 163 34 86 52 220 0 155 6 230 9 190 0 0 25

629 PC

549 PC

RGB: CMYK: 226 12 237 0 195 29 0

RGB: CMYK: 168 36 213 0 157 49 0

365 PC

359 PC

RGB: CMYK: 217 0 211 0 164 31 18

5855 PC

Tone of Voice

Visual Elements The Notch

We want to make a clear and strong impression on who we are. The Raidundant Tone of Voice supports our overall desired brand image and helps us express our personality and point of view.

Personality Raidundant is, first and foremost, a technology solutions company. Our primary personality elements include:

Knowledge We know storage. We know IT technology. We know your mission critical storage needs. How that impacts our tone of voice: We’re clear and descriptive without being unfriendly or cold. We want customers and partners alike to sense our depth of knowledge and sincere desire to educate and inform.

Confidence Data Sheet

Armed with our knowledge, we are highly confident in our ability to develop innovative storage solutions that meet your needs. How that impacts our tone of voice: We use positive, upbeat and straightforward language that’s concise. We communicate our confidence with subtlety and finesse. It’s implied confidence – but never stated directly – as we are never arrogant.

Trust We won’t let you down – not with our solutions, not with our people, and not with our business partners. We’re your trusted partner for storage solutions and the strategic guidance to support you. How that impacts our tone of voice: We’re inviting and collaborative in our tone. We encourage feedback and show great respect for the opinions and feedback of our customers and partners.

Commitment We’re focused on staying on the leading edge of innovation to help you stay on the leading edge of success. And we’re committed to providing best-in-class quality in our solutions and in our people. How that impacts our tone of voice: We are both insightful and assuring with an optimistic outlook. We avoid being too clever or showy. We maintain an approachable, warm style that’s sincere and not overly-flattering. Solution Brief

The Circular Fade

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