Emily Carolina Design Portfolio

As a young and determined 12 year old, adamant about performing in the Nutcracker, I joined a beginning ballet class. Among seven year olds, I painstakingly learned the five positions and how to pronounce the French names for different steps.

My competitive disposition kept me in ballet for the next five years, eventually becoming a soloist dancing en pointe. The level of obsession I quickly reached is what propelled me. The memories of those long school nights practicing and studying ballet are forever with me.

When I recently discovered a new fascination with typography, the feeling I experienced was eerily similar to that first passion I had for ballet.

Innovative and experimental French type foundries like Violaine & Jeremy and Velvetyne both captured my attention and opened my eyes to previously unknown possibilities. The urge to learn the secrets behind typefaces lit a fire in me.

Since then, I’ve delved into the same process of learning the technique before I can move onto the choreography, tracing the lines and curves of typefaces before drawing them from scratch. The gratification of performing a typeface feels just the same as performing on stage.

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01 category

industry

Branding

Music

deliverables

keywords

Brand Identity, Digital, Print Collateral

Soul Funk Vintage River

objective

Caj Rio is a music project by Alejandro Garcia.

The project needed a logo, album cover for the upcoming album release, and a brand system to maintain the visual identity going forward. The identity needed to express the psychedelic soul/ funk music genre and be visually impactful to draw attention on retail spaces and online. The logo system needed to be adaptable to many applications of the brand, with use of icons, patterns, and imagery helping to establish a distinct and authentic personality. solution

Caj Rio

In order to create a unique identity, inspiration was driven by visual elements from the artist’s musical influences (1960’s funk/soul, Italian Library music, soundtracks from spaghetti westerns, and Chicano oldies). Caj Rio’s songs tell stories through lyrics and mood changes. The color palette of deep earthy tones with pops of gold and salmon pink are pulled from old album covers from the 1960’s. The icons and imagery (the Oroborous, a woman, and a palm leaf) are pulled from antique books and postcards, representing stories and journeys. The typography is simplified to one consistent sans serif with roughened edges, creating the look of a stamp. The system of logos and imagery is versatile and can be combined and mix to create endless illustrations, icons, patterns, and more.

There’s a constantly applicable nature to soul music.

01 category

industry

Branding

Music

deliverables

keywords

Brand Identity, Digital, Print Collateral

Soul Funk Vintage River

objective

Caj Rio is a music project by Alejandro Garcia.

The project needed a logo, album cover for the upcoming album release, and a brand system to maintain the visual identity going forward. The identity needed to express the psychedelic soul/ funk music genre and be visually impactful to draw attention on retail spaces and online. The logo system needed to be adaptable to many applications of the brand, with use of icons, patterns, and imagery helping to establish a distinct and authentic personality. solution

In order to create a unique identity, inspiration was driven by visual elements from the artist’s musical influences (1960’s funk/soul, Italian Library music, soundtracks from spaghetti westerns, and Chicano oldies). Caj Rio’s songs tell stories through lyrics and mood changes. The color palette of deep earthy tones with pops of gold and salmon pink are pulled from old album covers from the 1960’s. The icons and imagery (the Oroborous, a woman, and a palm leaf) are pulled from antique books and postcards, representing stories and journeys. The typography is simplified to one consistent sans serif with roughened edges, creating the look of a stamp. The system of logos and imagery is versatile and can be combined and mix to create endless illustrations, icons, patterns, and more.

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main logo

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word mark

secondary logos

main colors

#443636

#e5deca

#d67474

#bc992a

genre

adjectives

Soul

Old West

Psychedelic

Italian

Atmospheric

Palm Trees

Cinematic

Vintage

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#dbd9d8

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c a j ri o

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c a j ri o

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02 category

industry

Branding

Conference

deliverables

keywords

Brand Identity, Print, Environmental, Website, Swag

Women Empowerment Culture Entrepreneurship

objective

Mesh is the theme for the 2019 Women in Technology conference, which aims to empower and connect women in the field of technology, whether just starting out or at the top of their game, offering resources and discussion of important issues. The ideal conference-goer cares about using her abilities to help solve pressing issues in the world and welcomes open discussion.

The target audience for Mesh is women, ages 27–44, in fields of cutting-edge technology, such as AI, VR, search engineering, app & web developers, and more. The branding for the theme, Mesh, must not only lure the right audience, but honor the message of the WIT organization. solution

Mesh

The brand makes use of a bold and powerful magenta, paired with black and a muted grey for a high contrast look. The neutral colors are also used in the materials, including the recycled paper for the badge and program book. Several gradient patterns were created, melting colors together to represent the theme, Mesh. The images are all gradient mapped in magenta, not only to create a bold and uniform look, but to allow for a simpler and more cost effective printing process. A chunky condensed sans serif is used for headlines and titles, conveying an impactful and clear message. Together, the elements create a bold, clean, and powerfully feminine brand.

Women no longer have an ‘if I can’ mindset – it’s now ‘how I can.’

02 category

industry

Branding

Conference

deliverables

keywords

Brand Identity, Print, Environmental, Website, Swag

Women Empowerment Culture Entrepreneurship

objective

Mesh is the theme for the 2019 Women in Technology conference, which aims to empower and connect women in the field of technology, whether just starting out or at the top of their game, offering resources and discussion of important issues. The ideal conference-goer cares about using her abilities to help solve pressing issues in the world and welcomes open discussion.

The target audience for Mesh is women, ages 27–44, in fields of cutting-edge technology, such as AI, VR, search engineering, app & web developers, and more. The branding for the theme, Mesh, must not only lure the right audience, but honor the message of the WIT organization. solution

The brand makes use of a bold and powerful magenta, paired with black and a muted grey for a high contrast look. The neutral colors are also used in the materials, including the recycled paper for the badge and program book. Several gradient patterns were created, melting colors together to represent the theme, Mesh. The images are all gradient mapped in magenta, not only to create a bold and uniform look, but to allow for a simpler and more cost effective printing process. A chunky condensed sans serif is used for headlines and titles, conveying an impactful and clear message. Together, the elements create a bold, clean, and powerfully feminine brand.

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Process

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brand ideals

We unite women through technology.

WIT seeks to empower women in the field of technology through connection, inspiration, and education. WIT believes there is power in women being heard and brainstorming for solutions together.

Core Values

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mesh

empowerment

WIT encourages women to explore careers in technology, excel in the workplace, and seek leadership positions.

collaboration

WIT unites women to tackle important issues in the field of technology and create new solutions together.

diversity

WIT welcomes a diverse group of women and encourages those from all walks of life to pursue learning about technology.

innovation

WIT believes that women have great power to innovate new technology and new fields to explore.

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logo

color palette

#ce4377

#152d6c

#00000

#e2e0df

#fffff

image treatment

typography

Druk

Helvetica Neue

A B C D E F G H I J K N O

A B C D E F G H I J K N O

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mesh

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mesh

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mesh

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mesh

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03 category

industry

Publication

Fashion

deliverables

keywords

Branding, Lookbook, Stationery, Collateral, Tags, Website, Packaging

Quality New Tradition French Custom

objective

solution

Maison Cléo

Maison Cléo is a clothing brand run by a mother and daughter duo in France. They work together to design and hand sew unique garments, specializing in blouses and dresses.

They have established a feminine, airy style using recycled, all natural materials such as silk, cotton, and linen. Many pieces are delicate and sheer, revealing the unique shapes of the wearer beneath. The target audience of Maison Cléo is 20-35 year old women who value handmade, made to order clothing. The brand has a big cult following online, and needed branding and collateral to match their online presence.

The personality of the Maison Cléo brand is feminine and delicate, yet bold. The brand colors are mostly subtle nudes with pink and a pop of cherry red. Typography plays a large role in the brand, conveying several key messages. A modern geometric display typeface is using for messaging and headlines. Type used on a circular path creates round, wavy shapes reminiscent of billowing fabric. The lookbook, made to highlight Maison Cleo’s most popular styles, utilizes this playful typography while adhering to a clean grid.

Feminine, unreserved, and modern elegance are words to describe the new identity.

Clothing is the first step to building a character.

03 category

industry

Publication

Fashion

deliverables

keywords

Branding, Lookbook, Stationery, Collateral, Tags, Website, Packaging

Quality New Tradition French Custom

objective

Maison Cléo is a clothing brand run by a mother and daughter duo in France. They work together to design and hand sew unique garments, specializing in blouses and dresses.

They have established a feminine, airy style using recycled, all natural materials such as silk, cotton, and linen. Many pieces are delicate and sheer, revealing the unique shapes of the wearer beneath. The target audience of Maison Cléo is 20-35 year old women who value handmade, made to order clothing. The brand has a big cult following online, and needed branding and collateral to match their online presence. solution

The personality of the Maison Cléo brand is feminine and delicate, yet bold. The brand colors are mostly subtle nudes with pink and a pop of cherry red. Typography plays a large role in the brand, conveying several key messages. A modern geometric display typeface is using for messaging and headlines. Type used on a circular path creates round, wavy shapes reminiscent of billowing fabric. The lookbook, made to highlight Maison Cleo’s most popular styles, utilizes this playful typography while adhering to a clean grid.

Feminine, unreserved, and modern elegance are words to describe the new identity.

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Process

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Differentiation positioning

With many brands adopting more eco-friendly and sustainable business models because of growing consumer demand, Maison Cleo competes in a growing market.

The biggest competitors are Reformation and Everlane, both which make eco-friendly clothing in ethical factories paying living wages. Maison Cleo is different in that there is no mass production or factories involved – all garments are handmade to order and can be tailored to the customer, a unique and charming process.

expensive

sustainable

unsustainable

Maison Cleo

inexpensive

handmade quality

Maison Cleo’s handmade garments have a human touch which provides greater attention to detail and more careful construction. The garments have the expertise of a tailor with decades of experience. sustainability

Each purchase from Maison Cleo uses only the necessary resources and no more. The fabrics used are recycled from vintage fashion houses in Paris. Any leftover fabric is turned into scrunchies, so no materials are wasted. onliness statement

We are the only handmade to order brand in Europe to sell high street garments made from sustainably made, deadstock, recycled materials, with price breakdowns explaining the cost of each garment.

ma i son c leo

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Process

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type adjustments

The wordmark is made from a thick, high

In addition to kearning and spacing

contast serif called Lust. The subtle curves

adjustments, custom modifications were

and dramatic weight changes create a

added such as the addition of a curved

feminine and bold appearance with plenty

swash on the A and a curved accent on the

of character. The choice to use a serif font

E. This adds personality to the wordmark a

was consciously made to draw on tradition.

feminine flair.

Crossbar swash on A.

Accent mark on E.

ma i son c leo

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logo

main colors

#cc9585

#e7d0a9

#897d30

#000000

typography

Matrix II OT

Avenir

A B C D E F G H I J K N O

ABCDEFGHIJKLMNO

P Q R S T U V W X Y Z

P Q R S T U V W X Y Z

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type treatments

Airy Delicate

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ncleog ai s o i

rl

French

#m

Feminine

#m

i

rl

adjectives

a i s on cl e o g

emi ly c a roli na

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ma i son c leo

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04 category

industry

Packaging

Fragrance

deliverables

keywords

Branding, Packaging

Californian Modern High End Craftsmanship

objective

Based off natural, carefully sourced, and high quality ingredients, Ashby believes every man should have a signature scent that naturally blends with his body chemistry. Without focus on masculine or feminine smells, Ashby creates cologne products that help a man develop and garner a unified smell through multiple products.

The Ashby man is typically between 28-46 and lives in big, progressive cities where fashion and art cultivate. In order to capture these customers, the Ashby brand and packaging must be welldesigned, stylistic, yet simple. It must distill the message of intention and quality down to the most simple communication of the brand’s values. solution

Ashby

A gothic style wordmark, created to be a versatile logo system, represents craftsmanship, an ideal in which Ashby prides itself. The logo tagline changes based on the product packaging, creating a dynamic identity. The packaging is simple but not restrained—big bold type is used to identify the scents, using different colors as a system. Matte black is used for all the packaging, creating a sleek and mysterious look.

Labels screenprinted on coarse black paper are wrapped around perfume rollers, solid perfume tins, and candles. Coated black gift boxes are used for gift sets. The result is a unified brand that stands out.

Your fragrance is your message, your scented slogan.

04 category

industry

Packaging

Fragrance

deliverables

keywords

Branding, Packaging

Californian Modern High End Craftsmanship

objective

Based off natural, carefully sourced, and high quality ingredients, Ashby believes every man should have a signature scent that naturally blends with his body chemistry. Without focus on masculine or feminine smells, Ashby creates cologne products that help a man develop and garner a unified smell through multiple products.

The Ashby man is typically between 28-46 and lives in big, progressive cities where fashion and art cultivate. In order to capture these customers, the Ashby brand and packaging must be welldesigned, stylistic, yet simple. It must distill the message of intention and quality down to the most simple communication of the brand’s values. solution

A gothic style wordmark, created to be a versatile logo system, represents craftsmanship, an ideal in which Ashby prides itself. The logo tagline changes based on the product packaging, creating a dynamic identity. The packaging is simple but not restrained—big bold type is used to identify the scents, using different colors as a system. Matte black is used for all the packaging, creating a sleek and mysterious look.

Labels screenprinted on coarse black paper are wrapped around perfume rollers, solid perfume tins, and candles. Coated black gift boxes are used for gift sets. The result is a unified brand that stands out.

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logo

color palette

#111111

#ffffff

#eb3225

#8b5d24

typography

Druk Wide

Gotham Narrow

ABCDEFGHIJKNO

A B C D E F G H I J K N O

P Q R S T U V W X Y Z

P Q R S T U V W X Y Z

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tagline system

descriptors

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Quality

Herby

Unique

Musky

Crafted

Smoky

Natural

Dark

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custom typeface

a sh by

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a sh by

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05 industry

Editorial Design

Travel

deliverables

keywords

Brand Identity, Print Magazine

Travel Culture Immersive Connection

objective

Seek & Wander

category

Seek & Wander is an editorial travel magazine offering unique insights on alternative travel methods and recommendations. The publication required a modern yet refined identity that would speak to its audience of middle class 22-34 year olds who crave unique, intimate, and awe-inspiring experiences in day-to-day life.

Seek & Wander caters to this reader by sharing obscure recommendations for hole in the wall restaurants, street food, hidden destinations, uncommon activities, and more. The aim is to encourage exploration not only abroad but also in the readers’ backyards. solution

The masthead, which conveys sophistication through a custom ligature and shifting color palette, takes a backseat in the cover design to complement the stunning photography. Muted but rich shades such as hunter green, mustard, and muted navy, with line elements, are features of the brand used to subtly provoke deep moods and emotions. The typefaces chosen, Surveyor and Montserrat, are beautiful and simple. The pairing is a modern, fresh, and minimal approach to a traditional subject. With plenty of text and imagery in this multi-page document, the content adheres to a tight grid to maintain airy space and clean lines. The magazine is printed on heavy stock recycled paper, giving it a thick weight which allows the pages to hold up through time and act as both a coffee table book and an old friend to be referenced again and again.

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emi ly c a roli na

Travel makes one modest.

You see what a tiny place you occupy in the world.

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05 category

industry

Editorial Design

Travel

deliverables

keywords

Brand Identity, Print Magazine

Travel Culture Immersive Connection

objective

Seek & Wander is an editorial travel magazine offering unique insights on alternative travel methods and recommendations. The publication required a modern yet refined identity that would speak to its audience of middle class 22-34 year olds who crave unique, intimate, and awe-inspiring experiences in day-to-day life.

Seek & Wander caters to this reader by sharing obscure recommendations for hole in the wall restaurants, street food, hidden destinations, uncommon activities, and more. The aim is to encourage exploration not only abroad but also in the readers’ backyards. solution

The masthead, which conveys sophistication through a custom ligature and shifting color palette, takes a backseat in the cover design to complement the stunning photography. Muted but rich shades such as hunter green, mustard, and muted navy, with line elements, are features of the brand used to subtly provoke deep moods and emotions. The typefaces chosen, Surveyor and Montserrat, are beautiful and simple. The pairing is a modern, fresh, and minimal approach to a traditional subject. With plenty of text and imagery in this multi-page document, the content adheres to a tight grid to maintain airy space and clean lines. The magazine is printed on heavy stock recycled paper, giving it a thick weight which allows the pages to hold up through time and act as both a coffee table book and an old friend to be referenced again and again.

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Process

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Ampersand Sketches For Seek & Wander’s logo, the ampersand is not only a character in the name, but a unique symbol with personality. The ampersand can be used as a motif or standalone icon to represent the brand.

Selecting the right ampersand was an important choice to characterize the brand.

seek & wa nder

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logo

color palette

#dfa05e

#19341b

#fff1e2

#382c1d

#10305e

typography

Surveyor

Montserrat

A B C D E F G H I J K N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9

A B C D E F G H I J K N O

genre

descriptors

Travel

Curious

Culture

Minimalist

Exploration

Classic

Editorial

Natural

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seek & wa nder

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seek & wa nder

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seek & wa nder

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seek & wa nder

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06 category

industry

Branding

Restaurant

deliverables

keywords

Branding, Menu, Stationery

French Gourmet Flirty Fun

objective

solution

Coquette

French cuisine’s long history often causes cafes to stand rigid in their tradition. Bringing a French restaurant to Southern California to merge with the young and vibrant crowd of foodies, on the other hand, would result in a new era of French dining that is playful and innovative. In this market, many “Instagram-able” cafes exist which sometime sacrifice quality for aesthetics.

Coquette aims to provide the quality of French cuisine but with a fun and uncomplicated approach, welcoming young adults and families ages 28-43 who love bonding over food.

Coquette means “woman who flirts”, suggesting youth and playfulness. The brand uses bright colors found in flowers and vegetables, a handwritten script logo like the girl who wrote her name and number at the bar, and charming hand-drawn illustrations of the ingredients used as a pattern. Using pink and blue paper for the menus and stationery, the Coquette brand misses no opportunities to add more color.

The menu designs adhere to a grid to maintain elegance and refinement, but don’t hold back in expressing their charm.

The French and their food, they put each meal on a pedestal.

06 category

industry

Branding

Restaurant

deliverables

keywords

Branding, Menu, Stationery

French Gourmet Flirty Fun

objective

French cuisine’s long history often causes cafes to stand rigid in their tradition. Bringing a French restaurant to Southern California to merge with the young and vibrant crowd of foodies, on the other hand, would result in a new era of French dining that is playful and innovative. In this market, many “Instagram-able” cafes exist which sometime sacrifice quality for aesthetics.

Coquette aims to provide the quality of French cuisine but with a fun and uncomplicated approach, welcoming young adults and families ages 28-43 who love bonding over food. solution

Coquette means “woman who flirts”, suggesting youth and playfulness. The brand uses bright colors found in flowers and vegetables, a handwritten script logo like the girl who wrote her name and number at the bar, and charming hand-drawn illustrations of the ingredients used as a pattern. Using pink and blue paper for the menus and stationery, the Coquette brand misses no opportunities to add more color.

The menu designs adhere to a grid to maintain elegance and refinement, but don’t hold back in expressing their charm.

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logo refinement

color palette

#f04e6e

#e1ada3

#c37d38

typography

#272126

#e2dee4

type treatment

IBM Plex Sans A B C D E F G H I J K O P Q R S T U V W X Y Z 0

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illustrations

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custom typeface

coquett e

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coquett e

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07 category

industry

Branding

Event Design

deliverables

keywords

Brand Identity, Website, Stationery

Modern Edgy Technology Bold

objective

Mauve, an event design company based in New York City, specializes in designing unique immersive experiences. The company works primarily with large brands in industries such as food & beverage, technology, athletic, beauty, fashion, and more. Mauve’s role is to provide creative direction and production for high-end and large scale events, pop-ups, and exhibitions. Mauve’s target audience is brands with customers who appreciate and connect with immersive and interactive brand experiences. Mauve needed a brand identity system and website to build a bold and effective online presence. The brand and website must communicate the high end, sleek, technologyoriented work that they are capable of. solution

Mauve

To create a recognizable image and attract the right brands and audiences, a colorful and high contrast approach was used. Deep black is accented with pops of bright purple and magenta for a moody and bold personality. A vertical type treatment is used on both the website and the business card, where large outlined titles bleed off the edges of the page. The typography not only draws attention but also encourages the viewer to linger a moment longer. On the website, interactions with the pages such as scrolling, hovering, and moving objects create an interactive experience for the user.

Recognizing the need is the primary condition for design.

07 category

industry

Branding

Event Design

deliverables

keywords

Brand Identity, Website, Stationery

Modern Edgy Technology Bold

objective

Mauve, an event design company based in New York City, specializes in designing unique immersive experiences. The company works primarily with large brands in industries such as food & beverage, technology, athletic, beauty, fashion, and more. Mauve’s role is to provide creative direction and production for high-end and large scale events, pop-ups, and exhibitions. Mauve’s target audience is brands with customers who appreciate and connect with immersive and interactive brand experiences. Mauve needed a brand identity system and website to build a bold and effective online presence. The brand and website must communicate the high end, sleek, technologyoriented work that they are capable of. solution

To create a recognizable image and attract the right brands and audiences, a colorful and high contrast approach was used. Deep black is accented with pops of bright purple and magenta for a moody and bold personality. A vertical type treatment is used on both the website and the business card, where large outlined titles bleed off the edges of the page. The typography not only draws attention but also encourages the viewer to linger a moment longer. On the website, interactions with the pages such as scrolling, hovering, and moving objects create an interactive experience for the user.

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logo

color palette

#000000

type treatment

#827cba

#c90180

typography

Sporting Grotesque

Lust

A B C D E F G H I J K N O

ABCDEFGHIJKLMNO

P Q R S T U V W X Y Z

P Q R S T U V W X Y Z

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personality

Masculine

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descriptors

Feminine

Brand Experience Interactive

Budget

Luxury

Immersive Technology Bold

Small Scale

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Large Scale

Sleek Modern

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mauv e

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mauv e

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08 category

industry

Branding

Hospitality

deliverables

keywords

Branding, Stationery, Website, Packaging, Print Collateral

Modern Upscale Arabic Friendly

objective

Nura Hotel is an upscale business hotel in Dubai catering to foreign travelers and locals alike. The hotel is a space to conduct business, whether it be through meetings, gatherings, or dining.

Offering a modern and bright atmosphere that also pays homage to traditional Arabic style, the hotel is welcoming and versatile for many different visitors. Nura targets guests, ages 36-52, who typically come from large industries like tech, finance, oil, and transportation.

Visitors come to conduct business in a simple and modern space with no frills. This audience appreciates having all amenities available to them through the hotel, such as bars, restaurants, and spas. The brand, website, stationery, and packaging must communicate a high-end style with approachable simplicity. solution

Nura

A custom typeface inspired by arabic letters was created to give a unique personality to the brand. It is sleek and modern with a low x-height, combining curves with straight rigid lines. This typeface was used for the logo, a simple wordmark with Arabic charm. The brand is friendly and simple, utilizing rich colors like navy, gold, and burgundy. A simple rounded sans serif feels open and trustworthy, and patterns based on simplified traditional Arabic patterns are a playful and dynamic element.

Dubai is completely futuristic because of the sheer scale, but with a warm, old-world ethos.

08 category

industry

Branding

Hospitality

deliverables

keywords

Branding, Stationery, Website, Packaging, Print Collateral

Modern Upscale Arabic Friendly

objective

Nura Hotel is an upscale business hotel in Dubai catering to foreign travelers and locals alike. The hotel is a space to conduct business, whether it be through meetings, gatherings, or dining.

Offering a modern and bright atmosphere that also pays homage to traditional Arabic style, the hotel is welcoming and versatile for many different visitors. Nura targets guests, ages 36-52, who typically come from large industries like tech, finance, oil, and transportation.

Visitors come to conduct business in a simple and modern space with no frills. This audience appreciates having all amenities available to them through the hotel, such as bars, restaurants, and spas. The brand, website, stationery, and packaging must communicate a high-end style with approachable simplicity. solution

A custom typeface inspired by arabic letters was created to give a unique personality to the brand. It is sleek and modern with a low x-height, combining curves with straight rigid lines. This typeface was used for the logo, a simple wordmark with Arabic charm. The brand is friendly and simple, utilizing rich colors like navy, gold, and burgundy. A simple rounded sans serif feels open and trustworthy, and patterns based on simplified traditional Arabic patterns are a playful and dynamic element.

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Process

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Type Sketches custom logo

The brand believes in personal style, experimentation, and explorations of what femininity means. They believe in sustainability, craftsmanship, and tailoring clothing to fit individuals. The clothing and products must alwaysg give to the world, whether it’s by using natural deadstock materials, to uplifting and flattering the consumers who wear the clothing.

nura h ot el

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Process All letterforms are made from circles, 45 degree angles, and 90 degree horizontal and vertical lines.

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45 degree angles next to softer

Thick strokes that transition into

Hard angles on some letterforms

Curved corners, ascenders, and

circular curves highlight the

thin strokes creates high contrast

add a unique element that is

tails are created from rounded 45

geometry of the lettersforms.

while maintaining legibility.

exotic and bold.

degree angles for a sleek look.

emi ly c a roli na

nura display

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logo refinement

color palette

#16103b

#f6f5f4

#a84234

#a5c8d0

#a47f01

pattern

typography

Metric

US Blaak

a b c d e f g h i j k n o

a b c d e f g h i j k n o

p q r s t u v w x y z

p q r s t u v w x y z

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Soul Music

Floral Beverage

Japanese Restaurant

Energy Company

Knitting Conference

Specialty Coffee

Community Program

Craft Workshop

Natural Skincare

Dance Studio

log os

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fonts Freight Sans Pro Tenez paper Red River 60# Uncoated Matte Polar White

photography Emily Hall, Bradford Prairie, Unsplash

thank you Sean Bacon & Bradford Prairie, thank you for your constant support, your ability to push me, your willingness to go the extra mile, and above all, your tireless dedication to this intense cumulative process.