PR OJ E CT LISTING
0 1 / / BR A NDI NG & ID E N TI TY 6
H u m m i n g b i rd
8
J a m e s Te a M e rchant
10
Glint
12
A s p e c t P h o t o grap hy
14
B W P h o t o g ra p h y
16
T h e De l i C o u n t er
18
L a rm i e C a rl s o n P hot ograp hy
20
P ro v i s i o n s
22
Z i t o ’s S a n d w h ich S hop p e
24
Tra f i q
0 2 / / BR A NDI NG F O R PAC K AGI N G 26
Gü
28
S e l f ri d g e s
30
Wich
32
Simply Oils
34
Eat
36
C l a s s A rt
38
Te a b u t l e rs F u nct i onal Tea
40
Jolly Nice
42
Nuttall
44
L e e d s C o l l e g e of Musi c
0 3 / / DE SI G N F OR PAC K AGI N G
2
46
F i re f l y
48
T h e G o o d S t u ff
50
Di n a Te a
52
E i g h t T h i rt y C off ee
54
Reishunger
56
L e v e l G ro u n d
59
L a S t ra d a
0 4 / / S T OCK S A ND P R I N T F I N I SH E S 60
Equator Beer
62
BBQ It
64
Banks Rum
66
Mleko I Miod
68
Do rs e t C e re a l s
70
M y s t e ri u m W i n e
72
O l i v i a n i c a O l i ve O i l
0 5 / / T YP E & COL OU R 74
To s c a t t i
76
U n t e rp a n t o n e
78
Wa l a b i C h ri s t m as
80
Wa l d o Tro m m l er P ai nt s
0 6 / / T YP E & L AYOU T 82
Da i s y, L o n d o n
84
O h C o m l e y M a gaz i ne
86
Loud & Quiet
88
Dw e l l
90
N e t w o rk M a g a zi ne: Issue 2
3
00 // ABOUT THE BOOK T his p u b l i c a t i o n i s a a n i n v e s t i gat i on int o t h e e l e m e n t s o f d e s i g n t h a t c o nt r i b u t e t o t h e p o w e r o f p ri n ted de s ig n , a n d p a c k a g i n g . T his p u b l i c a t i o n s h o w c a s e s a range o f pro j e c t s t h a t h a v e i n f o rm e d and ins pire d m y d e s i g n p ra c t i c e t h rough o ut m y F i n a l M a j o r P ro j e c t . T he p u b l i c a t i o n i s d i v i d e d i n t o s e c t ion s w h i c h e x p l o re t h e m o st im po rt a n t a s p e c t s o f d e s i g n t h at are v it a l t o a s u c c e s s f u l p i e c e o f p ri nt . E a c h p ro j e c t s h o w c a s e d h a s a short pie c e o f t e x t a b o u t t h e d e s i g n p rocess a nd d e l i v e ra b l e s .
4
01 // BRANDING & IDENTIT Y ‘ Lo g o ’s a re t h e c l o s e st t h i n g w e h a ve
0 4 // ST O CKS & P RI NT FI N I S H ES ‘Ta ct i l i t y a nd t ouch wa s t he key.
t o an int e r n a t i o n a l l a n g u a g e
The sense of t ouch i s vi t a l when
(K le in, 2 0 0 1 ) w h i c h ‘a t t e m p t s t o
consi d eri ng t he p a t h t o p urcha se for
c o nne c t e m o t i o n a l l y w i t h a u d i e n c es’
consumers a s i t ca n a d d p ercei v ed
(D av is , 2 0 0 9 )
va l ue a nd enha nce t he overa l l br and
T his s e ct i o n e x p l o re s t h e i m p o rt a nce
(Eq ua t or, S i d ney)
exp eri ence’. o f br a nd i n g a n d t h e t o o l s a n d t e c hniqu e s w h i c h d e s i g n e rs u s e t o
S ect i on t hree ex p l ores t he d esi gn and
c o ns t r uc t a s t ro n g v i s u a l i d e n t i t y and
re- d esi gn f or p re- ex i st i ng b rands and
ho w t his c a n b e t ra n s l a t e d a c ro s s a
p ack agi ng and t he t ool s used t o make
r a ng e o f m e d i a .
t he p ack agi ng st and out on t he shelf. The sel ect ed p roj ect i n t hi s chapter f ocus more on t he vi sual aest hetics, at t emp t i ng t o rep resent t ast e of the p rod uct t hrough t he d esi gn.
02 // BRANDING FOR PACK AG I NG ‘ T he t y po g ra p h i c l a n g u a g e t e n d s t o
0 5 // T Y P E & CO LO UR 0 6 // T Y P E & LAY O UT
re ac h be y o n d t h e b o u n d a ri e s o f a l ogo
These t wo sect i ons have a f ocu s on
a nd o f v a ri o u s g ra p h i c e l e m e n t s, a nd
t yp ograp hy comb i ned wi t h col our
be c o m e s t h e c o n c e p t i t s e l f .’
and l ayout and eff ect i ve met hods of
(K is s M i kl o w, H u n g ry)
mak i ng t he a p i ece of p ri nt st and out
S e c t io n t w o l o o k s a t e x a m p l e s o f c o nc e pt b u i l d i n g a n d d e s i g n i n g a br a nd a n d v i s u a l i d e n t i t y w i t h t h e
and ref l ect t he d esi gn concep t . Colour and t yp ograp hy has b een a l arg e f ocus wi t hi n my d esi gn p ract i ce.
pa c k a g in g i n m i n d , t h e p a c k a g i n g i s t he ide n t i t y ra t h e r t h a n j u s t a p p l y i ng a lo g o t o a p a c k a g i n g d e s i g n .
03 // DE SIG N FOR PACKAG I NG ‘ T he c o ff e e p a c ks t a l k d i re c t l y t o y our t as t e bu d s ’. (But c he r & B u t h e r, N e w Z e a l a n d ) S e c t io n t h re e e x p l o re s t h e d e s i g n and re -de s ig n f o r p re - e x i s t i n g b ra n d s and pa c k a g in g a n d t h e t o o l s u s e d t o m ak e t he pa c k a g i n g s t a n d o u t o n t h e s hel f . T he s e lec t e d p ro j e c t i n t h i s c h a p t er fo c us m o re o n t h e v i s u a l a e s t h e t i cs, a t t e m pt i n g t o re p re s e n t t a s t e o f t he pro duc t t h ro u g h t h e d e s i g n .
5
01 // B RAN D I N G & I DE NT I T Y
‘T here’s no s et s ty l e to the w ay w e wo rk – no s ecret f o rm ul a, no fancy g raphs o r charts , no brand onions or H U M M I N GB I RD
carro ts o r caul i f l o wers . Each creat ive
Made B y A n al ogu e : L e e d s , U K
i dea requi res i ts o wn m i xture of
www.mad eb yan al og u e .c o .u k
i nno v ati v e des i g n, s trateg i c t hinking, and s uper s treng th co ff ee.’
6
7
01 // B RAN D I N G & I DE NT I T Y
‘T he bri ef was to des i g n a s trong v i s ual i denti ty. T he co ncept w as i ns pi red by the o l d Eng l i s h count ry s i de has been pro j ected i nto
Ko l l o r: S w eed en
ev ery thi ng f ro m m enus to i nt eriors
www.kol l or. com
and s i g nag e.’
8
JAM ES T E A M E RC HA NT
9
01 // B RAN D I N G & I DE NT I T Y
Gl i nt i s a uni que exhi bi ti o n of hi s to ri c T hanj av ur pai nti ng s from S o uth Indi a . T he l o g o was i nspired by the l etterf o rm s o f Tam i l s cript . T he Gl i nt i denti ty i s a co m i n g to g ether o f Eas ter n and West er n
We are f ou n d er, L on d o n
ty po g raphi c behav i o urs , creat ing
www.wearef ou n d ed.c o m
bo l d g raphi c i denti ty.
10
GL IN T
11
01 // B RAN D I N G & I DE NT I T Y
T he i denti ty i s a s i m pl e, y et bold wi th a s tro ng , ty po g raphi c l ogo. T hi s des i g n i s a co m bi nati o n of ASPECT P H O T O GR A P HY
the po werf ul f l uo res cent g reen ink
Two T i m es El l i ot , L o n d o n
appl i ed acro s s the l o g o m ark and
www.2 x el l i ot t . co. u k
pri nt edg i ng , whi ch creates a very s tro ng v i s ual i denti ty.
12
13
01 // B RAN D I N G & I DE NT I T Y
A new v i s ual i denti ty f o r a s peci al i s ed artwo rk pho to g ra pher,
INK STUDI O, L on d o n
where m i ni m al i nk i s us ed f or t he
Wi l l i am Mi ran t e, B e lg iu m
des i g n and hav e been repl ac ed by
www.in k st u d i o. b e
pri nt f i ni s hes s uch as em bo ssing.
14
BW PH O T O GRAP H I E
15
01 // B RAN D I N G & I DE NT I T Y
A rebrand f o r the co rpro tate ident it y. C OD E D ’ O R
U s i ng a s po t co l o ur to co ntrast w it h
Ri k Gr af i ek , B el gi um
the whi te and bl ack to m ake t he
www.r i k graf i ek . b e
des i g n s tand o ut.
16
17
01 // B RAN D I N G & I DE NT I T Y
T he l o g o was i ns pi red by a camera l ens and the bl ack and whi te co l o r s chem e i s s y m bo l i c o f t he s harp, hi g h- co ntras t wo rk o f t he pho to g rapher. T he uni f y i ng e lement
Co dy P au l son : Du l u th , U S A
was a hy phen, whi ch was pl a ced t o
www.c od yp au l s on .c o m
g i v e a pl ay o n the wo rd “ g ra pher”.
18
L AR AM I E C ARLS O N
19
01 // B RAN D I N G & I DE NT I T Y
A s i m pl e, y et s tro ng i denti ty for the del i s to re whi ch was i ns pired by tradi di o nal tradi ng i n A ust ralia. T he pl acem ent o f the ty po g raphic l o g o wi thi n a s tandardi s ed shape repres ents the s i m pl i ci ty and s treng th the s ho p repres ents and can
F o re i gn P ol i cy, S i ng a p o re t
be eas l y appl i ed accro s s a ra nge of
www.f orei gn p ol i cy d e s ig n .c o m
m edi a and pro ducts .
20
PR OVI S I O N S
21
01 // B RAN D I N G & I DE NT I T Y
‘Zi to ’s wo rdm ark needed to represent al l the cl as s i c Ital i an- A m eri c an s ho ps i n Bro o kl y n that cam e before i t. T hi s m ark was then co m bined w it h a pl ay f ul l o ck- up, cas ual to ne and brus h- m ark i l l us trati o n that added t o
Tag C ol l ect i ve: New Yo r k
thei r i rrev erent s pi rt and the laid-
www.tag-col l ect i v e .c o m
back atm o s phere.’
22
ZITO’S S AN D W I C H SHOPP E
23
01 // B RAN D I N G & I DE NT I T Y
T he i denti ty i s a rel f ecti o n of an i m ag e that rev i v es the v i be of t he l ate 19th – earl y 20th century, w hile al s o rei nterpreti ng thi s v i nta ge basis by pl aci ng i t i nto a co ntem porary atm o s phere. T he l o g o i s based o n a ro m an- ty pe f o nt, m i xed w it h cl as s i c l i g ature. T he ty po g raphic l ang uag e tends to reach beyond t he bo undari es o f a l o g o and o f various
Ki ss Mi k l ow, Hu n gr y
g raphi c el em ents , and beco mes t he
www.ki ssm i k l os . co m
co ncept i ts el f .
24
TRAF I Q
25
02 // B RAN D I N G FOR PA CK A G I NG
Bi g F i s h nam ed and des i g ned the v i s ual i denti ty and rang e of packag i ng f o r a prem i um dessert s bus i nes s . T hey cam e up wi th the nam e Gü, and dev el o ped a po s i ti o ni ng aro und the i dea t hat thes e were “ puds s o i ndul g ent t hey were s tri ctl y f o r g ro wn- ups ” . The creati v e bri ef was bas ed o n being “ über i ndul g ent” but acces s ible by g i v i ng thes e puds the s am e care and attenti o n as £4,000 watc h or
Bi g F is h , L on d on
j ewel l ery and they wi l l s hi ne and
www.bi gf i sh . co. u k
co nnect wi th co ns um ers .
26
GU PU D S
27
02 // B RAN D I N G FOR PA CK A G I NG
S el f ri dg es ’ o wn brand rang e w as ano ny m o us and f rag m ented and it did no t echo the s to re’s f o rward t hinking and co ntem po rary atti tude. T he co ncept was to create a t ot ally uni que i denti ty that di d no t follow tradi ti o n and rel i ed o n the S e lfridges nam e to ref l ect trus t and qua lit y,
R Stu d i o, L on d on
pav i ng the way f o r S el f ri dg es’ unique
www.r-d esi gn . co. u k
and extrao rdi nary rev i v al .
28
SEL F RI D GE S
29
02 // B RAN D I N G FOR PA CK A G I NG
A bri ef f o r the des i g n o f the visual i denti ty o f ‘W i ch’ that ref l ected a s o phi s ti cated i m ag e o f a hi gh qualit y g o urm et s andwi ch. A s eri es of i ng redi ent i co ns were created t o form the l o o k & f eel s y s tem as we ll as a m i nal i s ti c l o g o . T he m ai n design w as appl i ed to al l the i n- s to re collat erals s uch as the packag i ng , i ns tore
Bl o w, Ken L o: Hon g K o n g
co l l ateral s , s i g nag g e s y s tem and
www.bl ow. h k
uni f o rm f o r the em pl o y ees .
30
WIC H
31
02 // B RAN D I N G FOR PA CK A G I NG
A bri ef to nam e, brand and produce s hel f - ready packag i ng . ‘S i m ply’ ref l ects the o i l s ho nes t pro duct ion m etho ds and al l o ws s co pe f or fut ure SIMPLY O I LS Ge n dal l , Cor n w al l www.g en d al l . co. u k
pro duct rang es . T he ty po g raphy and a bo l d co l o ur s chem e bo th cont rast s and co m pl i m ents the co l o ur of t he o i l as wel l as ref l ecti ng the format of actual the packg i ng .
32
33
02 // B RAN D I N G FOR PA CK A G I NG
T he new rang e o f packag i ng i ntro duces new co l o urs i nto t he E AT pal ette at three m o nth i ntervals, m arki ng the s eas o ns . It rei nforces the new to ne o f v o i ce by m a king a v i rtue o f EAT ’s es tabl i s hed business practi ces . T he co m bi nati o n of t he bo l d, bl o ck co l o urs hi g hl i g ht and ref l ect the s treng th o f the l ogo m aki ng i t a brand that i s easy t o unders tand and co nnect wi th for all the co ns um ers . F urtherm o re , t his is
Pe n ta gram , L on d on
a ref l ecti o o f the brands s trapline,
www.pen t agram . co m
‘Go o d, f res h, unco m pl i cated food’ .
34
EAT
35
02 // B RAN D I N G FOR PA CK A G I NG
N ew rang e o f waterco l o ur pads for the art s uppl y brand that us es bold,
Pe n ta gram , L on d on
cri s t ty po g raphy to co ntras t w it h t he
www.pen t agram . co m
co l o urf ul , unev en bl o cks o f c olour.
36
C L ASS ART
37
02 // B RAN D I N G FOR PA CK A G I NG
T he packag i ng ’s l i g ht s hade st ands i n co ntras t to the f res h co l o r s used f o r the des i g n el em ents whi c h project
Ko l l o r: S w ed en
a f eel i ng o f f l o wi ng f l av o rs a nd
www.kol l or. com
ref l ecti o n o f the brand nam e.
38
TEABUT LE RS FU NCT I ONA L T E A
39
02 // B RAN D I N G FOR PA CK A G I NG
H arri et W i l s o n i s an i ce- crea m genius who al s o unders to o d that wi t hout po werf ul packag i ng , s he m i ght not f ul f i l l her am bi ti o n to beco me t he wo rl d’s co o l es t i ce cream brand. Taxi S tudi o created the brand name,
Tax i S t u d i o, B ri s t o l
v i s ual i denti ty and s et o f s tories t o
www.tax i s t u d i o. co. u k
ado r n the packag i ng wi th.
40
JOL LY N I C E
41
02 // B RAN D I N G FOR PA CK A G I NG
N uttal l i s a s m al l , f am i l y - run business but a brand that has bi g am bit ions, and wants to co m m uni cate a fresh, f un appro ach to a f ai rl y tradit ional pro duct. T he f i nal des i g n s o lut ion is co s t- eff ecti v e, but v ery ey e- cat ching as a res ul t o f the s i m pl e whit e logo
Mark : Cap e Tow n , S o u th A f r ic a
pri nted o n the j ar, co ntras ti ng w it h
www.th em ark w eb s ite .c o .z a
the co l o urf ul co ntents .
42
N U TTALL
43
02 // B RAN D I N G FOR PA CK A G I NG
Brandi ng and packag i ng the Music C o l l eg e i n a f o rm at that was appro pri ate, v i s ual l y i ns pi ri ng and a
Made B y A n al ogu e , L e e d s
repres entati o n o f the cutti ng edge
www.mad eb yan al og u e .c o .u k
ceati v i ty that the co l l eg e embodies.
44
L EED S C O LLE GE OF MUSI C
45
03 // D E S I GN FO R PA CK A G I NG
A redes i g n that i ncreas ed tast e F IREFLY
appeal and res ul ted i n a cl ea ner
B&B, L on d on
m o re natural brand that’s as
www.ban d b -st u d i o .c o .u k
tas ty as the dri nks them s el v e s.
03 // D E S I GN FO R PA CK A G I NG
T he Go o d S tuff i s a brand o f gourmet pro ducts f ro m the M edi terranean area. T he nam e ‘T he Go o d St uff ’ w as the key to the i denti ty, rei nf orcing
Estu di o Mari s a Gal lé n , S p a in
the i dea that ev ery thi ng O l ea offers
www.ban d b -st u d i o .c o .u k
i s o f g o o d qual i ty.
48
TH E GO O D S T U FF
49
03 // D E S I GN FO R PA CK A G I NG
A bo l d, bri g ht rang e o f tea packaging that s tands o ut o n the s hel f because o f the bl o ck co l o urs . Lo o ki ng closer there i s an i ntrecate patter n behind
Ol e sya Ku ru l y u k : N o r wa y
the co l o ur, a ref l ecti o n o f the qualit y
www.beh an ce. n et / o le s y a k
o f the tea.
50
D IN A T E A
51
03 // D E S I GN FO R PA CK A G I NG
T he packs tal k di rectl y to the t ast e buds , cl earl y ref erenci ng the subt le di ff erences i n each f l av o ur. T he s i m pl i ci ty o f the co l o ur meant there co ul d be a s tro ng f o v u s on t he ty po g raphi c treatm ent, al l o ws each
Burtch er & B u t ch er L d t: N e w Z e a la n d
pack to hav e a uni que v o i ce t hat can
www. b u t ch eran d bu tc h e r.c o .n z
chang e o v er ti m e wi th the brand.
52
EIG H T T H I RT Y C OF F E E
53
03 // D E S I GN FO R PA CK A G I NG
T he s l i m , s l i ck and neutural t one of packag e des i g n em phas i zes t he raw and pure character o f i ts co nt ent s. Bo th co l o r co di ng l abel s and m ul ti pl e- cho i ce m enu o n the package hel p di ff erenti ate between the t ypes o f ri ce. T he co ntras t o f the st ock and
F unny P ap er: Germ a n y
treatm ent o f the ty pe m akes draw s
www.f u n n y p ap er. or g
the ey e to the packag i ng .
54
REISHU N GE R
55
03 // D E S I GN FO R PA CK A G I NG
T he packag i ng us es i nno v ative kraf t paper, v apo ur- barri er bags wi th res eal abl e zi ps f o r f res hness. T he D ri ed f rui t bui l d o n the coffee pl atf o rm wi th f ul l - co l o ur f ruit i m ag ery, to hel p pl ay up the t ast e and f res hnes s o f the pro duct it self. C l ear bag s f o r C an S ug ar al low t he co l o ur and texture o f the s ugar t o s hi ne thro ug h. T he co m bi nat ion o f the co l o ur o f the kraf t paper, co ntras ted wi th the m o no chrome i l l us trati o ns , bo l d, bl ack ty pography
Su bpl ot : Can ad a
m akes the co l o ur l abel s appear
www.s u b p l ot . com
al m o s t l um i no us .
56
L EVEL GRO U N D
57
03 // D E S I GN FO R PA CK A G I NG
La S trada i s a to p prem i um ice cream ai m ed at a trend s etti ng co mmunit y. T he ai m o f the bri ef was f o r t o get the brand to ev o l v e f ro m eating i ce cream to weari ng the i ce cream
Eve l i n B u n d u r: A rt D ire c to r o f C o h n &
packs o n the s treet by g i v i ng it more
J an son J W T, R om a n ia
a a des i g i denti ty, achei v ed by
www.s u b p l ot . com
g eo m etri c patter ns o n the pa ckaging.
58
L A STRAD A
59
04 // S T O C KS AN D P R I NT F I NI S HE S
T he o bj ecti v e o f the Equato r beer pro j ect was to ‘create an i m pression’ wi th o ur current and pro s pect ive cl i ents . T he debo s s i ng o f the labels em bo di es thi s i dea by phy s i c ally ‘creati ng an i m pres s i o n’ o n t he t hick s to ck. Tacti l i ty and to uch wa s key. T he s ens e o f to uch i s al s o v it al w hen co ns i deri ng the path to purc hase for co ns um ers . If executed wel l , t act ilit y
Equa t or Des i gn , S i d n e y
can add percei v ed v al ue and enhance
www.e q u at or-d es i g n .c o m
the o v eral l brand experi ence .
60
EQU AT O R B E E R
61
04 // S T O C KS AN D P R I NT F I NI S HE S
BBQ IT, s tem s f ro m a des i re t o make co o ki ng pro ducts appeal m ore t o m en. BBQ IT m ari nade ki t draw s i ns pi rati o n f ro m rancher’s br anding thei r cattl e and wo rki ng o n their f arm s , to the dri nki ng and g r illing s ty l e o f m o s t m en us i ng the colour o f the s to ck and the treatm ent of t he
L o rra i n e Ni col et t a, U n ite d S ta te s
ty pe to re- i nf o rce thi s bur nt and BBQ
www.lorrai n en i col e tta .c o m
i m pres s i o n o f the brand.
62
BBQ I T
63
04 // S T O C KS AN D P R I NT F I NI S HE S
C reati ng a ref i ned i denti ty and luxury packag i ng f o r Banks ’ f i rs t exclusive, l i m i ted edi ti o n rum and us i ng t he rich purpl e co ntras ted wi th s i l v er foiling
Desi gn B ri d ge, L ond o n
and em bo s s i ng to repres ent t he high
www.des i gn b ri d ge. c o m
qual i ty pro duct and brand.
64
BAN K S RU M
65
04 // S T O C KS AN D P R I NT F I NI S HE S
T he s hape o f each el em ent and g raphi c des i g n was i ns pi red by m o ti f s o ri g i nati ng f ro m P o l i sh cult ure and tradi ti o n. T he m ug was sculpt ed
Be za P roj ect , P ol an d
to res em bl e a tradi ti o nal m i l k can
www.bez ap roj ek t . p l
and the s po o n i s s haped l i ke a quill.
66
M L EK O I M I Ă“ D
67
04 // S T O C KS AN D P R I NT F I NI S HE S
T he cereal i s a hi g h qual i ty product but the packag i ng was i nv i s ible. T ho ug h the cho i ce o f s to ck, t he co l o ur and the di e cutti ng o f t he
Bi g F is h , L on d on
des i g n, the pacakg i ng s tands out and
www.bi gf i sh . co. u k
m atches the qual i ty o f the product .
68
D ORS E T C E RE ALS
69
04 // S T O C KS AN D P R I NT F I NI S HE S
T he co ncept o f the M y s teri um w ines has o ri g i nated i n the s ecret of thei r m aki ng . T he m aki ng o f each M y s teri um bo ttl e i s a wel l ke pt o eno l o g i cal s ecret s o that the final pro duct s ho ul d be reprees nted as s uch. T he wi ne’s m y s tery, hi dden in the l aby ri nth l abel i s o nl y i n a visible i n s peci al l i g ht. T he ty pef ace w as des i g ned s peci al l y s o that i t w ould be hi dden wi thi n the l aby ri nth. The
Spo tl i gh t : R om an i a
g o l d f o i l wo ul d g i v e the l abe l a great
www.bez ap roj ek t . p l
texture i n l o w- key i l l um i nate d places.
70
M YSTE RI U M W I N E
71
04 // S T O C KS AN D P R I NT F I NI S HE S
To as t D es i g n created a ty po graphy f o r the l o g o that ref l ected the purit y o f the o i l by us i ng l etterf o rms based o n perf ect ci rcl es and s trai ght lines wi tho ut any unneces s ary el ement s. El eg ant, s o phi s ti cated and simple, m axi m um i m pact i s attai ned in t he packag i ng des i g n wi th m i ni mal
To a st Des i gn , A u s tr a lia
cl utter and us e o f j us t a s i ngle ink, a
www.toast d es i gn . c o m.a u
co pper f o i l .
72
OL IVIAN I C A O LI V E OI L
73
05 // T Y P E AN D C OL OUR
T he bri ef was to dev el o p the brand’s nam i ng , i denti ty and package design. T he brand has m o re than a dozen co ntai ners , each wi th di ff erent s i ze and capaci ty characterist ics. T heref o re by dev el o pi ng a pa ckaging s y s tem , i t wo ul d categ o ri ze the co ntai ners i n a practi cal m anner. The TOSC AT T I
bo l d us e o f panto ne co l o urs makes
Antagram a, Mex i co
s tand o ut, and appear m o re exit ing
www.bez ap roj ek t . pl
than o rdi nary ki tchen untensils.
74
75
06 // T Y P E AN D C OL OUR
T he P anto ne brand i s ev ery where. T hi s pro ej ct was an extenti o n ont o the o ri g i nal brandi ng , us i ng bright co l o urs and bas i c ty pe to ca t ch t he attenti o n. T he packag i ng i s kept
Mark : Cap e Tow n , S o u th A f r ic a
s i m pl e and f o cus es o n i ts f unct ion
the m ark w eb s i t e. co .z a
rather than f o rm .
76
U N D E RPAN T O N E
77
06 // T Y P E AN D C OL OUR
A s i m pl e bri ef to des i g n C hrist mas g i f ts f ro m Wal abi to f ri ends , part ners and cl i ents and us i ng a co m binat ion
Wal ab i S t u i d i o, B arc e lo n a
o f ty po g rpahy and co l o u to st and
www.wal ab i . n et
o ut, and be rem em bered.
78
WAL AB I C H RI S T M A S
79
06 // T Y P E AN D C OL OUR
F o r thi s bri ef , Rey no l ds & Re yner’s needed to f i nd the des i g n s olut ion that has n’t been us ed by any of t he co m peti to rs . Wal do Tro m m l e r Paint s i s the m o s t f ri endl y and rem arkable brand o f pai nts o n the s hel f now. T hro ug h us i ng bo l d ty po g raphy and bl o ck co l o urs , ev ery i tem i s bright
80
WAL D O T RO M M LE R PA I NT S
and m em o rabl e co m bi nati o n of
Re yn ol d s an d R eyne r, U k r a in e
co l o urs , and o bj ects that al l t oget her
www.trey n ol d san dre y n e r.c o m
f o rm who l e the enti re brand.
81
06 // T Y P E AN D LAY OUT
A f ter co m pl eti ng a rebrand, Tw o T i m es El l i o hav e taken o n the ir g l o bal cam pai g n co ns i s ti ng of inst ore m ateri al , co rpo rate s tati o ner y and packag i ng . T hi s i s a pro m o ti onal des i g n where the pho to g raphy is t he
Two T i m es El l i ot , L o n d o n
m ai n f o cus , and the text i s a rranged
www.2 x el l i ot t . co. u k
aro und the i m ag es .
82
D AISY LO N D O N
83
06 // T Y P E AN D LAY OUT
T hi s publ i cati o n takes a m o re pers o nal and appro achabl e t o t ype and l ay o ut des i g n. It i s publ ished six ti m es a y ear. It i s o ne that aims t o m ake peo pl e s m i l e and i ns pire people to be creati v e, thro ug h publ ishing a rang e o f wri ti ng , i l l us trati on and pho to g raphy. T he des i g n i s not o v erpo weri ng l i ke o ther m agazines, there i s an abundance o f wh it e space
www.o h com el y. co.u k
and i nters ti ng l ay o uts .
84
OH C O M LE Y M AGA Z I NE
85
06 // T Y P E AN D LAY OUT
Lo ud A nd Q ui et i s an i ndepe ndent , m o nthl y m us i c publ i cati o n that uses ty po g raphi c treatm ents that reflect
h ttp://w w w. l ou d and q u ie t.c o m
i t’s al ter nati v e nature.
86
L OU D & Q U I E T P U BL I CAT I ON
87
06 // T Y P E AN D LAY OUT
A des i g n f o r the v i s ual i dentit y for a rather o ff beat and al ter nati v e t ravel g ui de that i s s l i g htl y di ff erent from the us ual g l o s s y trav el m ag azines
Yi Xi an g L i m
that f o cus o n po pul ar to uri s t
www.beh an ce. n et / y ix ia n g y
attracti o ns and l uxury trav el.
88
D WELL: C O AS TAL CI T I E S R E V I SI T E D
89
06 // T Y P E AN D LAY OUT
T hi s i s a l arg e- f o rm at arts publicat ion f o r co nno i s s eurs o f f res h i deas. D es i g ned and publ i s hed bi annually by s tudi o N EW W O RK, each i ssue f eatures new wo rk f ro m a range of arti s ts and creato rs i n the worlds o f f i ne art, des i g n, hi g h f as hion and cul ture. T he bo l d, cus to m - de signed ty pef aces are a twi s t o n tradit ional news paper f o rm at, o ff eri ng a s ti m ul ati ng j uxtapo s i ti o n o f st riking des i g n and ev ery day s i m pl i c it y. T he pag es can be s eparated, each
Studi o Net w ork , Ne w Yo r k
l ay o ut can be hung o n the w all as an
www.s t u d i on ew w or k .c o m
i ndi v i dual art pi ece.
90
N ETW O RK M AGAZ I NE : I S SUE 2
91