LABEL DESIGNS
NAME; EMILY FAIRBANK BRIEF: FEEL GOOD DRINKS MODULE; OUGD203
WITH 100% NATURAL INGREDIENTS
THIS DRINK IS
1 0 0% N AT U R AL I N G R E D IE N T S
FEEL GOOD
100% NATURAL
WE HAVE NOT ADDED SUGAR MEANING YOUR DRINK
WILL LEAVE YOU
FEELING FANTASTIC DRINK GOOD
FEEL GOOD
We belive that the taste of this drink is so good that there was absolutely no need to add nasty sugar lumps. 72% FRUIT JUICE (from concentrate) WATER & FRUIT EXTRACTS JUICY GOODNESS (per 100ml) 189 KJ (44 kcals) Protien 0.2g Carbohydrates 10.6 (of which sugars 10.4*) Fat 0g Fiber 0.2g Sodium 0g *Contains only 100% naturally occuring fuit sugar
ORANGE & MANGO
WITH 100%
0 df988356kdjf2
1 OF YOUR 5 A DAY
1 0 0% N AT U R AL I N G R E D IE N T S
1 OF YOUR 5 A DAY
We belive that the taste of this drink is so good that there was absolutely no need to add nasty sugar lumps.
THIS DRINK IS
FEEL GOOD
100% NATURAL
WE HAVE NOT ADDED SUGAR
MEANING YOUR DRINK
WILL LEAVE YOU
FEELING FANTASTIC
DRINK GOOD
FEEL GOOD
72% FRUIT JUICE (from concentrate) WATER & FRUIT EXTRACTS JUICY GOODNESS (per 100ml) 189 KJ (44 kcals) Protien 0.2g Carbohydrates 10.6 (of which sugars 10.4*) Fat 0g Fiber 0.2g Sodium 0g *Contains only 100% naturally occuring fuit sugar
CLOUDY LEMON
0 df988356kdjf2
NATURAL INGREDIENTS
100% NATURAL
100% NATURAL
ORANGE & MANGO WITH 100%
1 0 0% N AT U R AL I N G R E D IE N T S
1 OF YOUR 5 A DAY
We belive that the taste of this drink is so good that there was absolutely no need to add nasty sugar lumps.
THIS DRINK IS
FEEL GOOD
100% NATURAL
WE HAVE NOT ADDED SUGAR
MEANING YOUR DRINK
WILL LEAVE YOU
FEELING FANTASTIC
DRINK GOOD
FEEL GOOD
APPLE & BLUEBERRY
72% FRUIT JUICE (from concentrate) WATER & FRUIT EXTRACTS JUICY GOODNESS (per 100ml) 189 KJ (44 kcals) Protien 0.2g Carbohydrates 10.6 (of which sugars 10.4*) Fat 0g Fiber 0.2g Sodium 0g *Contains only 100% naturally occuring fuit sugar
APPLE & BLUEBERRY
0 df988356kdjf2
NATURAL INGREDIENTS
CLOUDY LEMON
BREIF
TARGET AUDIENCE
MY INVOLVEMENT
The brief had two parts; firstly to make Feel Good Drinks famous and to promote the great taste of the drinks. Secondly to encourage people to chose to buy their drinks over their competitors.
We are aiming these drinks at students and proffessionals in towns and cities. They have busy life-styles and are more concious of their health and what they drink and eat. Due to this they tend to eat on the go.
I designed the cross section of the fruits that were then used on the labels. On the right are the initial mock ups for the bottle designs, Francesca then developed and perfected these designs for the final product. On the left are the lable layouts that I put together.
PHONE APP
NAME; EMILY FAIRBANK BRIEF: FEEL GOOD DRINKS MODULE; OUGD203
1 NEW NOTIFICATION
MAP
Close
Did you know...
LOGIN
FACT
TO YOUR FEEL GOOD DRINK
you are currently 200 metres from store that sells Feel Good Drinks?
+ -
Tap for Map USERNAME;
WEBSITE UPDATES
OF THE DAY
BLUEBERRIES are a superfood and have more anti oxidents than pretty much all other fruit and veg.
PASSWORD;
i
i HOME
FUN FACTS
MAP
WEBSITE
HOME
FUN FACTS
MAP
WEBSITE
DEAL OF THE WEEK!
Purchase a Feel Good Drink in any independant shop and get 25p off your next drink!
i HOME
FUN FACTS
i MAP
WEBSITE
HOME
FUN FACTS
MAP
WEBSITE
CONCEPT
APP FEATURES
MY INVOLVEMENT
I had the idea that a phone app will keep customers and followers up todate with all the latest Feel Good news and products and how to find them.
Notifications will occur when a follwer is nearby to a store selling the drinks and then can direct them using the map. The fact page provides information on the health benifits of Feel Good Drink’s ingredients.
I designed the app and based it on what I felt people wanted to know about this company and their products. One issue we found when embarking on the brief was trying to locate these drinks, and this is what the app solves.
ADVERTISING POSTERS
NAME; EMILY FAIRBANK BRIEF: FEEL GOOD DRINKS MODULE; OUGD203
I AM 100%
I AM 100%
I AM 100%
I HAVE NO
I HAVE NO
I HAVE NO
I AM 1 OF YOUR 5 A DAY
I AM 1 OF YOUR 5 A DAY
I AM 1 OF YOUR 5 A DAY
I AM A FEEL GOOD DRINK
I AM A FEEL GOOD DRINK
I AM A FEEL GOOD DRINK
NATURAL
NATURAL
ADDED SUGAR
NATURAL
ADDED SUGAR
DRINK GOOD, FEEL GOOD
ADDED SUGAR
DRINK GOOD, FEEL GOOD
DRINK GOOD, FEEL GOOD
DRINK GOOD, FEEL GOOD
DRINK GOOD, FEEL GOOD
DRINK GOOD, FEEL GOOD
CONCEPT
INFORMATION
MY INVOLVEMENT
We used the three bright gradients that were used in the cross sections of the fruit. The aim was to catch people attention using bright colours.
Keeping in line with the bottle labels and designing simple posters, focusing on the information that catches the target audience’s eye; a healthy, sugar free drink they can have on the go.
I designed the promotional section of the brief and these were the final results.